Why Stocks Remain At The All Time High

Stocks Remain Strong

Despite some hit and miss earning reports, the markets have changed very little from the record setting highs they set last week. Although there have been some worries amongst investors and analysts, the mass majority believe the highs are here to stay for quite some time. There will undoubtedly be dips from time to time and these will prove to be good opportunities for investors to enter the markets. However, some suggest buying in at all-time highs would not be a good idea, since many stocks may have very well hit the ceiling. So, why have stocks remained so high, despite the decreasing prices of crude oil? Well, it could have something to do with the recent earning reports.

Big Companies Feeling the Pain of Gain

Over the course of the week thus far, several big companies have released their earnings. This includes Apple, Comcast, and even McDonald’s. Analysts were initially worried about Apple, due to the slowdown of smartphone sales. A disappointing earnings report would’ve most certainly crashed the market and would have sent stocks tumbling. Nonetheless, Apple had trick up their sleeve and managed to turn a higher-than-expected profit over the past three months. The company’s cheaper smartphone has proven to be a success and managed to push their revenue above that of what analysts expected. Comcast has done the same.

Comcast Casting a Shadow on Success

The company, which is primarily known for its Internet, telephone, and television packages, has dipped its feet into new waters as of late. Nonetheless, it is their core business, which has helped to push them to higher and higher revenues for the past quarter. Comcast’s earnings were impressive and they’ve managed to help rally markets. Thanks to the company’s success, the stock has climbed as much as 1% thus far and could very well climb higher. Despite the good news, the company’s video customer count has continued to drop. During the 2nd quarter, the company lost approximately 4,000 video customers. Nonetheless, this loss was greatly overshadowed by the gain of 220,000 new Internet subscribers

Electricity and Natural Gas

And how about WEC Energy Group? The company is not known for delivering surprises, but they’ve managed to do just that for the last quarter. The Milwaukee-based company, which provides consumers with natural gas and electricity, was recently caught out in the cold, due to the decrease of commodity prices. Nonetheless, the company’s recent moves have helped them turn over revenues, which they’ve never seen before and which analysts did not expect. Most experts agree that company’s recent Integrates acquisition helped them beat earnings. Unfortunately, the company missed revenues and this has sent the stock down to some degree.

The Need for Clean Power

One thing that may hinder the company’s ability in the future is the Clean Power Act. How will they meet emission requirements? Thankfully, the company has worked diligently over the past few years and has already purchased CO2 emissions down 23%. So, why exactly are stocks maintaining their all-time highs? The answer is easy enough, but few will believe it. Despite the conjecture of many analysts and politicians, the American economy is on the rebound. So, you shouldn’t be surprised to see stocks climbing even higher in the coming weeks.

Summary – Stocks have climbed to record highs and have refused to budge. Will they remain there and why? Check out this article to find out.

Great Ways to De-Stress After a Busy Day

Business concept shot of a middle aged man or businessman relaxing with hands behind his head at an office desk with computer in a green field with a bright blue sky. Shot on location.

Life can be exceptionally stressful, whether you are at home raising the kids, out working, or doing it all. Things are tough, especially now when the world feels so uncertain. We’re all worried about what the future might hold. These stresses and worries mean it’s more important than ever to find ways to unwind when you get in from work or put the kids to bed.

Stress might seem like a normal part of life, but if you let it get too much it can lead to depression, unhappiness, mental health issues, and poor sleep patterns. So, here are some great things you can do to help lower your stress levels.

Read

Reading is a wonderful and easy way to escape your own life for a while. It can help you relax, put your problems into perspective, help you to sleep better, and allow you to get a bit of peace and quiet.

Exercise

Exercise is one of the best and most productive ways of letting off some steam and clearing your head. Many people find repetitive exercises such as running or swimming help them to focus and find solutions to any problems they might have. If you are tired and don’t fancy anything too high impact try some gentle yoga to help you unwind.

Talk

Talking about your day when you first get home can help you to put it to rest and leave it behind. Talking about things often stops you from obsessing over them and makes it easier to separate work and home for the rest of the evening.

Laugh

Laughter really is the best medicine when it comes to dealing with stress and feeling better about the world. Simply spending time having fun with your friends or family could be enough. But, if a certain situation is stressing you out, it’s a good idea to try and find ways to make the best out of it, or even laugh about it. Many of us are currently feeling a little stressed out about the impending election and Brexit. A great way to avoid worrying about it too much is to play Ladbrokes Snap Election Bingo.

Cook

Many people find trying out new recipes very relaxing. Especially when you then get to sit and enjoy them with a glass of wine. Look online for some great healthy dinner ideas and start getting more creative with your meals.

 

Watch TV

We all know that too much TV is bad for us. But, relaxing in front of your favorite show or bringing on a box set occasionally is fantastic escapism.

Some of these ideas might work for you whereas others won’t. So, try them all and stick to what you like. Stress is different for everyone and affects everyone in different ways so it’s important to understand your own feelings and find your own coping mechanisms. If you are feeling overly stressed out and nothing seems to be helping you to unwind, visit your GP who may be able to offer further advice.

Real-World Advertising on a Real-World Budget

 

So, you have finally decided that it is time to embrace the world of flyer and poster advertising in order to reach a vast pool of potential customers who may not be able to find you on the internet. This is definitely a smart choice. Given the fact that it takes a professional marketing expert to help you propel your business to the “top of the heap” when it comes to search engine rankings, you may have begun to consider flyer design as an affordable and realistic alternative to other purely digital methodologies.

Those who make the time to properly plan and execute their flyer design strategies often reap serious reward without a serious budget. After all, this is one of the best methods you can use to capture the attention of your local demographic, particularly if you are appealing to young or middle-aged consumers who often walk to and from work or social establishments. This will be good because it will get your flyers out in the public eye and get them known around the local area with very little cost.

Although it may be tempting to dive into your first flyer design and incorporate a wide variety of text and images, it is very important to remember that flyers work best when they deliver a small amount of information quickly. After all, most people don’t stop to read flyers – instead, they rapidly scan them while they are walking. Because of this, you need to make sure that critical information, such as the name of your product / service / event and pertinent contact information, is clearly displayed in the central region on your flyer. Make sure that your text is written in a legible font that doesn’t sacrifice clarity in favour of stylised design. It may also help to make your flyer colourful, but making sure the information can be read. The reason for this is that it will catch potential consumers eyes and it will draw them to your flyer.

Don’t reserve too much space for large images.

Although graphics and other eye candy are helpful in terms of keeping your readers engaged, you still need to work diligently to make sure your flyer is compelling enough to peak their initial interest. It is essential to keep in mind that the best images are never free – although you may be tempted to quickly snag a buzz-worthy picture of the web, this could lead to serious legal trouble. If you don’t have the funds to purchase stock images or hire a graphic artist, explore what design options may be available through the use of color and text. Some of the best flyers ever designed have relied solely on the written word to capture the imagination of readers.

Appeal to your demographic.

Your flyer should accurately reflect the characteristics and the lifestyle of the audience you are marketing to. The closer you can get to mirror the aesthetics that your audience want, the more likely you will get calls to action. This strategy includes a combination of text and images. Your word choice should match closely the sophistication of your audience, while your images should closely relate to the experiences, interests, desires and habits of those you are hoping to connect with. It is important to build a close relationship with your potential consumers because you can have a working relationship which will make your business expand due to the personal touch with consumers. If you can keep these key concepts in mind, your next flyer will be much more likely to provide the rewarding return-on-investment you are looking for. Good luck!

 

TransMedia Group For The Best Results In PR

 

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 Tom Madden

Founder and Chairman

 CAUTION: THE SPIN STARTS HERE WITH TOM MADDEN !

 TransMedia Group  is one of the country’s leading, multi-lingual public relations firms. From the TransMedia Building in downtown Boca Raton, the award-winning firm serves clients worldwide, from Israel to New York, Norway to South Africa, Miami to Mexico. Besides English, TransMedia’s publicists speak many languages, including Spanish, Portuguese, French, Italian and Hebrew and TransMedia has offices in Paris, Brazil, China, Great Britain and Russia.

Since 1981, TransMedia’s international PR and social media marketing campaigns have made products and services, companies and entrepreneurs widely known and respected as well as rich and famous. Those clients have included AT&T, American Red Cross, Anushka Spa, Boehringer Ingelheim, Cenegenics Medical Institute, City of New York, Daum Crystal, Gunster Yoakley, Illustrated Properties, GL Homes, Jordache, Krispy Kreme, Merrill Lynch, GOLD To Go, Rexall Sundown, Trammel Crow and Wrap Media.

TransMedia Group is truly an international firm that has conducted massive media campaigns in Brazil and Mexico. For SkyShop Logistics, Inc. (OTC Bulletin Board: SKPN), the largest private postal network in Latin America which delivers more than 55 million mail items per month there, TransMedia publicized the company’s expanding cross border online shopping and delivery services in Latin America in partnership with Brandsmart USA in Brazil and Bananex in Mexico.

Thomas Madden received a BS degree in journalism from Temple University in 1962. In 1964, he moved to Atlantic City, New Jersey, and began working as a reporter at The Press of Atlantic City. In 1966, Madden and his family relocated to Philadelphia where he became a reporter and feature writer at The Philadelphia Inquirer. After receiving an MA from the Annenberg School of Communications at The University of Pennsylvania in 1970 while working the night shift as a reporter, Madden taught journalism part-time at Rutgers University before moving his family to New Orleans in late 1970, where he became an assistant professor of journalism at Loyola University. In 1974, Madden left college teaching, moved his family back to the Northeast and took a position with the well-known public relations firm Dudley Anderson Yutzy (now Ogilvy & Mather Public Relations Group) in Manhattan, where he worked on the firm’s largest accounts, including Kellogg’s of Battle Creek, MI, writing speeches for the company’s then CEO, William LaMothe, which were printed in The New York Times and Vital Speeches of the Day.

Tom Madden has a rich and exciting history from the American Broadcasting Comany as Public Relations Director, to working with such well know personalities as Fred Silverman and Leonard Goldenson. He also worked at NBC in executive administrator before leaving to start TransMedia Group in Boca Raton, Florida in 1981.

 

Adrienne Mazzone

President of TransMedia Group,

Adrienne Mazzone, President of TransMedia Group, oversees both its domestic and expanding international operations.  Adrienne has many years of PR experience under her fashionable belt.  Mazzone started her PR career in the music business with her first PR hit, Cindy Lauper sitting on Rick Derringer’s lap in the famous RockBill Magazine, while assisting in promoting all on-air personalities for NY’s #1 Rock Radio station 102.7, Adrienne’s experience quickly grew.

Prior to relocating to Boca Raton in ‘08, Adrienne deployed her extensive media contacts and background to become the publicist and agent for her own two children, Jake and Sirena Mazzone, booking them in various acting and modeling gigs which then landed them onto sets for various episodes in the worldwide viewed Sopranos, Law & Order and other productions.

Over the years, Mazzone has successfully achieved goals for many clients from arranging prominent galas for the Multiple Sclerosis Foundation’s, a national 501c3, that raised substantial funds, as will this year’s recent Palm Beach International Film Festival. Mazzone also coordinated celebrity filled Golf Tournaments, Concerts and fashion show luncheons at the Ritz Carlton and other prominent venues in South Florida and other parts of the US. Mazzone also placed talent as spokespeople, scouted locations for events or film projects, secured crews for production, product placement in film and event spotlights. Mazzone has been involved in various film academies, independent award winning films, TV segments, Infomercials, as well as live presentations, seminars and panels at Global summits. Arrival of “Oceans of Hope” at Bahia Mar Yacht Club to Boca’s Got Talent & Scavenger Hunt; Diamond in the City of Boca Raton earned widespread awareness to the area she has found to be home.

TransMedia says “Let’s Spin Them Baby!”

When Tom Madden Started the TransMedia Group, he obviously Knew exactly what he was doing.  As TransMedia is more than just a word,  it has a whole meaning to the Media World.   The Art of telling the Story, or as Tom Madden says “Let’s Spin them Baby and give the public the Whole Story” has become the single biggest motivating slogan of the fast paced PR Company. As succeeding President of the TransMedia Group Adrienne Mazzone, takes the helm, she is more than qualified , as she is Tom Maddens daughter, and has been around the Media Business all her life.

 Story Telling

The  art of  storytelling (also known as trans-media narrative or multi platform storytelling, cross-media seriality) is the technique of telling the story across multiple platforms and formats using current digital technologies, not to be confused with traditional cross-platform media franchies or adaptations.

 From a production standpoint, TransMedia storytelling involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, The  TranMedia Group  of Boca Raton will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other. In his  book, The Spin Man,Tom Madden shows TV and film producers, Companies and Individuals  how to use   the  TransMedia Group to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms.For most Americans, the term “public relations” has little middle ground – it either evokes mystique and glamour, or is shrouded with suspicion and contempt. “Spin doctors” have come to be a part of our pop culture and public conscience, though many of us, and maybe even a few of them, can’t explain how they work their particular magic to get their clients their 15 minutes of fame. Is it through hard work, dumb luck or great timing? The answer, says Thomas Madden, in his highly entertaining autobiography Spin Man, is all of the above. Madden began his career as a journalist with the Philadelphia Inquirer, worked in PR at ABC and NBC, and then founded the award-winning firm TransMedia, one of the largest public relations and marketing firms in the Southeast, with his wife Angela. Over the years he has worked with clients as diverse as AT&T, the City of New York, former mayor Ed Koch and Drexel Burnham Lambert, and delt with celebrities like Yoko Ono, Muhammad Ali, Regis Philbin and Dick Clark. While he’s undoubtedly an expert on “spin” he tells his tale in a straightforward manner, with candor, charm and humor. His book reads like a how-to PR manual as he recounts handling a wide range of interesting challenges, and in doing so, de-mystifies the curious world of public relations pros. Madden’s conversational style suits the narrative well, and the constantly revolving door of stars and situations make it a true page-turner. A must for anyone considering a career in media, advertising or marketing.

https://transmediagroup.com/

Headquarters: 240 West Palmetto Park Road, Suite 300
Boca Raton, Florida 33432
Phone: 561-750-9800 x2100
Fax: 561-750-4660
E-mail: pr@TransMediagroup.com

 

4 Tips to Understanding SEO and Content Marketing: SEO Expert

 

Conventional outlook and hype had it that SEO is a big idea whereas carefree marketing is a process. Far from it, these two are originally processes and strategies that are intertwined, blended one that they cannot be separated such from the disparate, and someday more, nothing precedes the other. To have a well known, the other am about to exist.

These two must nevertheless not be confused to perform the same gift, inasmuch as they do not at all. Whereas accompany engine optimization is the style of enhancing a website’s visibility and soothe of access during a attend engine accompany results, cheerful marketing is a marketing practice that involves the creating and show and tell of an arm and a leg, regular and appropriate blithe, by all of an eagerness of attracting, acquiring and retaining customers.

How SEO and content marketing blend

 

  1. SEO demands content and Content marketing is content- SEO cannot practically exist without content, which is why it creates demand by enhancing the website’s visibility so that it is easily accessible and attracts traffic.Content marketing accomplishes that by availing the content for the website.
  2. SEO demands keywords and content marketing uses keywords- SEO heavily relies on use, tracking and research of keywords to raise the ranking of the websites. Content marketing requires you to have a critical approach in use of keyword by strategically positioning them throughout content.
  3. SEO demands linkbacks while content marketing introduces linkbacks- a key strategy in SEO is use of linkbacks (external links), which allows the website to rank higher in the search engine result pages (SERPs). To implement this, the content being marketed must allow its targeted market to link back to it.
  4. SEO demands consistent output while consistency is paramount in content marketing- for successful SEO, the content in the website must be consistent. The older the content gets in the webpages, the lower its value drops. For this to be possible, good content marketing strategy comes into play whereby you must maintain a consistent flow of information to maintain its relevance.

These two online strategies are highly entwined where you cannot be a SEO expert, unless you are an expert in content marketing too. There is no way you can be one and not the other, as the two are interdependent in order to have success in any or both of them.

Before you lead out and entwine new cheerful, bring in stock of what you earlier have by the whole of an audit. Can you surge on it? What rolled, and what didn’t go completely so well? What has generated the close but no cigar traffic, or social affair of honor and links?

Knowing what easygoing you have is by the same token hugely satisfying in developing a profitable internal linking practice, which is sharps and flat for SEO. And if customers are in working order to be result your brand over this blithe, someday just every now and then, it’s germane to the way one sees it sure it’s up to many a moon and relevant!

 

iTeknik Holding Corporation (OTC: ITKH) in Acquisition Talks with TransMedia Group

 

 

The awarding winning, multi-lingual international PR firm TransMedia Group (www.transmediagroup.com) said it is in discussions to be acquired by a public company, iTeknik Holding Corporation (OTC PINK: ITKH).

Serving clients worldwide since 1981, TransMedia Group has the strong market presence, brand awareness, talented and dedicated staff that iTeknik finds attractive, said TransMedia Group CEO Tom Madden.

 

iTeknik is in the process of implementing a strategy

iTeknik said it’s expanding its acquisition strategy to include PR after meeting Madden, the “Spin Man” himself, and seeing the amazing success his PR firm TransMedia Group (www.transmediagroup.com) has had in helping its clients to grow and prosper.

iTeknik (www.iTeknik.com) is in the process of implementing a strategy to acquire fundamentally sound companies that are market accepted, scalable and demonstrate a quantifiable value proposition.

 

“Until recently, our focus has been to acquire companies involved in marketing, advertising and digital media, but after meeting Madden and his stellar staff, we’ve added PR to the mix and were now in discussions with TransMedia Group in that regard,” said Fred Wicks, Chairman and CEO of iTeknik.

“We could provide TransMedia Group with exemplary marketing, advertising and digital services for its clients.”

 

 Press Release

 

Tom Madden founder of TransMedia Group in New York City

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Madden founded TransMedia Group in New York City soon after he left NBC, where he was Vice President, Assistant to the President, then Fred Silverman, for whom he worked previously at American Broadcasting Companies.

Among TransMedia’s first clients were AT&T, Kellogg’s, Drexel Burnham Lambert and the City of New York, for whom TransMedia created award-winning PR campaigns, one promoting fair housing in the city that earned TransMedia a coveted Bronze Anvil Award from the Public Relations Society of America.

TransMedia helps client companies sell for billions.

In 1987, Madden relocated the firm to South Florida where today it operates out of a commercial building Madden owns in downtown Boca Raton.  One of his former clients, Carl DeSantis credits TransMedia’s publicity for increasing the nutritional supplement company’s revenues from $150 million to over $900 million until DeSantis sold the public company for $1.6 billion.  TransMedia’s publicity helped the stock of another DeSantis company, Celsius Holdings Inc. (CELH:US) to rise from $ .30 to $5.00.  The company today is on NASDAQ CM.

One of TransMedia’s growth areas is its newly-established talent and modeling division, TransMediaVersatileTalent (TVT), which currently is signing many celebrities whom it will represent as their agent and manager.  For rising talent Lynn Aronberg, TransMedia arranged for her to be in the cast of  upcoming reality show, Palm Beach Housewives after booking her for interviews on FOX TV, Inside Edition and with Wasington Post and other media outlets worldwide.

Madden said he is impressed how iTeknik’s revenues are expanding.  iTeknick’s revenues for the year ending June 30, 2017 were $1,144,925 vs. $952,149 for the year ending June 30, 2016.

iTeknik has transitioned from the Telecom industry to Marketing, Advertising and the digital media space with the start-up of its Big Rhino Agency in January, which was able to increase its revenues by more than a hundred percent, said Madden.

Wicks said he is looking to acquire companies that have the potential to achieve exceptional performance over time with a focus on the Marketing, Advertising and Digital Media and now the Public Relations space.

iTeknik lends its operational support, management approach and financial resources to these companies to help them achieve improvements in revenue, earnings growth and positioning in the marketplace.

 

iTeknik currently operates Big Rhino Corporation as a wholly owned subsidiary, while actively seeking additional acquisitions.

Big Rhino Corporation, a startup in January 2017, has increased its revenues by 101% through August.  It has expanded its business in Las Vegas by adding several automotive clients to its existing Arizona and California dealerships.  Big Rhino has also diversified into the medical and real estate markets.

“Our strategy is to tap the synergy among these acquisitions to maximize organic growth, improve profitability and leverage client and supplier relationships,” Wicks said.

Wicks has substantial experience in marketing, holding positions such as Editorial Director for Creative Universal, Director of Marketing Services for a $3 billion division of Rockwell International Corporation and worldwide  marketing responsibility for a $400 million division of  Invensys Air Systems.

 

Wicks Marketing Group founded in 1990

He was also the CEO and President of The Wicks Marketing Group, Inc., a consulting company that he founded in 1990. He is a former Senior Vice President with the CompAir Division of Invensys Air Systems, where he had P & L responsibility for $200 million in European and South American businesses.

Wicks also had responsibility for world-wide product management and engineering. He has a Bachelor of Arts in Journalism and an MBA degree from Wayne State University in Michigan

      Learn more about TransMedia rated as the “BEST PR FIRM IN SOUTH FLORIDA”

 

 

TransMedia Group’s Talent Division

Provides Oomph To Its PR Campaigns

For more information: contact Adrienne Mazzone 561-702-4999; amazzone@transmediagroup.com.

 

 

What Experts Know About Advertising

Changing the outlook of a potentially vibrant market that is suffering from a loss of identity that is born out of selfishness, fear and distrust is the bold step embarked upon by blockchain-enabled decentralized platform, Papyrus.  This move is aimed at reconciling the key participants in the digital advertising ecosystem and having them function as a team rather than rivals so as to deliver the market from its current declining state. With advertisers, publishers and internet users not trusting one another, a phenomenon that is clearly revealed by the stealth advertising modes being employed from one end and the ingenuity of ad blocking from the opposite end, developing a healthy market requires outright disruption.

 

A rebellious market

The internet has changed global communications, but advertising has retained the inefficiencies of the industrial era. This is largely due to the absence of a transparent, secure and fair operating environment.  The main participants in advertising are the Advertisers, the Publishers and the Internet Users have remained in perpetual conflict due to the various negative issues that they are constantly confronted with. Therefore, instead of a growing market powered by the synergy of key participants for mutual benefits, we see a rapidly declining market born out of conflict and unhealthy competition.

 

Ad Blocks

Most internet users have adopted the use of ad blocks in order to repel the bombardment from advertisers with irrelevant and unsolicited ads that rampantly pop unto their screens without permission. These ads are most often intrusive, annoying and can cause major distractions. These users have also suffered from exploitation by the unauthorized use of personal data by most advertising companies without compensation. Hence, they feel exploited and want to fight back with every opportunity.On their own side, advertisers are losing money to fraudulent and insincere intermediaries, while publishers are constantly deprived due to interceptions from ad blocks that keep them away from targeted traffic and their earnings.

 

The ads industry still has huge potential

Apparently, there is a system that is filled with opportunities, but rather than the parties involved working together to achieve their goals and earn money, unhealthy competition has led to conflicts that are hurting the entire industry and preventing it from reaching its potentials.  In 2017, the global market for digital advertising is expected to reach a value of over $220 Billion. Juxtaposing this figure with the advertisers budgets and misused funds within the market, as much as $110 Billion is wasted by advertisers every year.  Papyrus is using the blockchain to provide a completely new way to approach digital advertising that will benefit all participants. This is the first digital advertising ecosystem that is based on blockchain technology and managed by digital contracts.

Papyrus Ecosystem Evangelist Thomas Hulbert says:

“Papyrus is basically Ethereum for advertising. Blockchain together with our scalability solutions is game-changing tech that will not only solve the industry’s transparency and fraud problems, but unleash a new era of advertising creativity. The Papyrus mission is to use the best of blockchain to transform the entire digital advertising market by offering advantages to efficient and value adding players and marginalizing unscrupulous and irrelevant players. This will be a major distinction in the new era of digital advertising – if you’re operating on Papyrus, you will be seen as transparent, if not – your credibility will be questionable.”

The major industrial culprits

Middlemen and intermediaries are responsible for most of the bottlenecks and conflicts experienced in the market. This is mainly because of their non-transparent approach in most cases, creating room for doubts and suspicion, and turning the whole ecosystem into a jungle where everyone battles for survival.  These intermediaries, without originating any products simply find ways to position themselves and form a boundary between content originators and their targets. Despite playing the role of a link between product originators (in this case the Advertisers) and their targets, their overall attitude and exorbitant charges often generates a domino effect that unbalance the entire market.

Fixing it all in one place

With blockchain technology, Papyrus aims to provide tools that will enable seamless interconnectivity between decentralized applications and traditional advertising to make this transition both attractive and smooth for existing publishers and advertisers.  Such a system that will eliminate the unwanted distraction of intermediaries and deliver a transparent, secure and fair environment will indeed revolutionize the entire digital advertising market. Users will be able to determine what ads they want to receive, which ones to promote and how to earn the accompanying incentives. In today’s world, individuals should be able to determine to what extent they want their personal data to be exposed. Blockchain implementation in digital advertising will put back privacy control in the hands of these users and protect them from being exploited. On the other hand, advertisers who presently suffer huge waste in their budgets will experience lower entry cost barriers, and can begin to maximize their efforts and resources.

 

Papyrus platform uses the blockchain to ensure a transparent, secure and fair environment where the participants function as a team and are all rewarded adequately.

 

 

 

Why The Bitcoin Market Is Hitting All-Time Highs

The Bitcoin market has never been stronger and despite pressures from a number of countries like Russia and the US to strictly regulate and refuse to recognize the cryptocurrency, Bitcoin’s value has soared. In fact, the Bitcoin price soared to a record high of $1,800 earlier this month, although some reports are suggesting that it is beginning to slip slightly. People are beginning to worry about the blockchain disrupting trade finance, but with the rise in value we could see Bitcoin becoming a more stable digital currency. With Bitcoin prices having increased by around 81% since the start of 2017 the market is showing some serious strength. Here, we’re taking a look at why the Bitcoin market is reaching such an extensive high.

Comments From The Minneapolis Federal Reserve President

One of the main factors behind the sudden surge in price on Tuesday 9th May was the comments made from the President of the Minneapolis Federal Reserve, Neel Kashkari, about the blockchain technology as a whole. He stated that the technology is more interesting and has more potential than Bitcoin itself. His comments are beginning to be a pinnacle in the industry and is marking yet another influential policy maker who is warming up to the technology. After his comments, the Bitcoin actually rose by 6%.

Availability Of Information

The internet is a huge source of information on a number of topics, but very slowly a number of major news sources and social media channels are beginning to focus on the Bitcoin currency. This has led to a growing interest in the digital currency, as people are able to understand more about how the Bitcoin can benefit them. This is not only through general information, but also with informative sites like Bitcoin Casino Pro who provide in-depth reviews on Bitcoin casinos – which are one of the main things that people spend their Bitcoins on due to their anonymity and fast transaction speeds. The more people understand the value of the Bitcoin and what they are used for, the more people will turn to invest in the digital currency, further boosting its market value.

China’s Currency Devaluation In 2015

Back in November 2015, there was a surge in the value of the Bitcoin which was influenced largely due to China’s currency devaluation. The devaluation took place in order to help mitigate any inevitable capital outflows and stabilize the economy. While China generally ban the Bitcoin currency, all it would take was a number of Chinese citizens to invest in the Bitcoin, even by just a small fraction for the crypto currency to bubble into another all-time high. Speculation of this was quickly confirmed when reports suggested that Bitcoin price was influenced mainly by Chinese exchanges back in 2015 and this could have had an impact in the rise in the Bitcoin value that we have seen throughout 2017 too.

However, China has also begun to clamp down on the Bitcoin, and looking to ban or at the very least strictly regulate the currency – both for trading and the exchanges themselves. In fact, China’s Central Bank has even warned investors against looking to the currency. While at first glance this may seem like a negative suggestion, the scrutiny that China is putting on the crypto currency (which is similar to Russia’s current stance) could lead to stricter regulations, further helping to steady the market. A more stable Bitcoin market means a potential gateway for investments which will ultimately boost the value of the Bitcoin.

Legalisation Of Bitcoin In Japan

A major influential factor was the recent decision by the Japanese government to legalize the cryptocurrency, and recognize it as a payment method. This led to more Bitcoins being purchased with yen which has led to a major support network for the cryptocurrency. Alongside the legalization of the Bitcoin in the country, a number of regulations are set to be implemented in order to provide users with a lot more security when it comes to using the technology. This is generally due to the concerns about illegal activities using the pseudo-anonymous crypto currency such as money laundering.

However, amendments to the Banking Act and the addition of section 3, which is tentatively being referred to as the ‘Virtual Currency Act, it is highly likely to see a number of regulations. For example, Bitcoin is classified as an asset, and so any profits from Bitcoin trading will be subject to capital gains tax in the country, but will no longer be subject to consumption tax, which lies at 8 per cent in Japan. Digital exchanges in the country will also have a number of required regulations, including the minimum capital that they need to hold being 10 million yen.

According to the new law, the exchanges will also need to possess an IT system management program which is sufficient enough to protect against issues such as leakage, or loss and damage to any personal funds which the exchanges may hold. In order to protect the users of the exchanges even more, exchanges must also disclose trading name and address, registration number, transaction content, and all fees and costs to their users, showing just how much more secure the Bitcoin and digital currency exchanges are set to be for their users.

This legalisation alone has led to a surge in interest in the crypto currency, with more people seeing Bitcoin as a reliable and regulated digital currency, causing asset managers to jump into the market.

Internal Developments

With the rise in value of the Bitcoin and the increased investor attention, there have been a number of internal developments that are in the process of being carried out in order to help ensure that the Bitcoin maintains its promises of flawless security and usage. One of the initial developments that could potentially be carried out include a way to scale up the system in order to allow it to handle many more transactions. The implementation of the Segregated Witness (SegWit) on the Bitcoin clone currency LiteCoin is an initial step towards this development, meaning we could see much more improvement in the future. If this can be successfully deployed, we are likely to see a huge increase in the value of the Bitcoin in the near future. While there are a number of pros and cons of the Bitcoin, these internal developments could prove a vital step towards market stabilisation.

Winklevoss Proposal

Back in March, The US Securities and Exchange Commission rejected a proposal from the Winklevoss twins, who were looking at a Bitcoin exchange traded fund. Nevertheless, the SEC are considering reviewing this rejection, which could see a further interest from investors in the near future as more developments begin to come to light with the crypto currency. With figures like the Winklevoss twins looking to push Bitcoin into the mainstream, we may see that the rise in value of the Bitcoin isn’t just a temporary thing, and we may begin to see the generally rocky market begin to stabilize with more regulation.

 

Blood cell regeneration: Hemogenyx’s (LSE: HEMO) revolutionary way to treat leukemia

 

 

Will London Stock Exchange listed (Hemogenyx Pharmaceuticals (LON: HEMO) be the industry game changer we have all been waiting and hoping for?

 

The vitality of the blood stream and the unimpeded way that it circulates through our different physiological systems is one major factor that determines our health. So do the various elements in it, such as the oxygen it carries, or the red and white corpuscles that compose it. An unhealthy blood stream, filled with toxins, or a clogged distribution system that fails to distribute adequate amounts of it to our veins and organs, can weaken our resistance, hamper our lifestyle, and make us vulnerable to illnesses.  Patients of leukemia know of this situation firsthand and struggle with this condition every single day. As described by Medical News Today this illness is a cancer of the blood or the blood marrow, both of which are afflicted with an overproduction of white blood cells. These unhealthy white cells duplicate at an accelerated rate and end up crowding out the healthy ones and even cause their rapid elimination.

Leukemia’s deadly rise

The elimination of the healthy white blood cells that are responsible for strengthening a person’s immune system thus makes them weak and susceptible to many illnesses. Their  body’s natural ability to fight off infection also decreases. Soon, they will have a hard time breathing and, in the absence or significant reduction of healthy red blood cells, their skin pallor will change to pale or deathly white. Other symptoms and signs of leukemia include the following: chills, continual flu, night sweats, pain in the bone structure, perpetual fatigue, and weight loss.

According to Indie Gogo, an estimated 150,000 individuals in the United States alone will be diagnosed with this debilitating illness. Hemogenyx Pharmaceuticals (LON: HEMO), a dynamic healthcare and medical research company that is pioneering more breakthrough treatments of leukemia, places the total number of Americans suffering the illness at more than one million.

 

Where current treatments fail

Hemogenyx also points out the inadequacy of the current treatment being given to these patients. The transplant of a healthier bone marrow, uncontaminated by the non-stop duplication of white cancer cells, is the usual medical response to alleviate leukemia patients of their condition. It is regarded that once the ailing and weakened bone marrow is replaced by one that has all the right red and blood cells, and none of the cancerous production, the patient’s body will stop suffering the onslaught of the lethal cancer cell replication. The right amount of red and white cells in the bone marrow will also correct his physiological system.

Unfortunately, while well-intentioned and popular, the bone marrow transplant carries its own intrinsic flaw, which sometimes cannot serve certain patients in the long run. According to Hemogenyx’s own research, there is an acute shortage of bone marrow donors who will make the transplant possible. Only 60 percent of the entire number of patients can find a suitable donor. Then, assuming that the hospital or medical center does reach one and can facilitate the transplant, 50 percent of the cases fail after the operation.

The reasons usually have to do with the compatibility of the donated organ and the patient’s own physiological system. This failure rate is high and can leave the patient worse off than before; not only did the transplanted bone marrow not work, but their entire physiological system has been made weaker. They also lost a significant number of days in their life that could have been better spent enhancing it. Worse, they may not have enough strength to withstand another bone marrow transplant, which effectively reduces their chances for healing and recovery.

 

 

                                 Groundbreaking Discovery for the Treatment of Leukemia     

The above-mentioned common and sad scenario makes the revolutionary technique discovered by Hemogenyx even more ground-breaking. The company is changing the way bone marrow transplants are done to the point that it may even replace chemotherapy. 

First,

All the one element that will make the patient’s treatment and recovery possible comes from their own body. Compatibility with another person’s donated organ or tissue then no longer becomes an issue.

Second,

The key to the patient’s healing is also a bunch of cells, known as the Adult Hemogenic Endothelium (AHE), that can be found in the microscopic blood cells of grownups.

Third,

The AHE cells can be tapped to regenerate and revitalize the ailing patient’s entire blood system and not merely be used to combat the production of unhealthy blood cells.

Dr. Vladislav Sandler

This discovery was made by Dr. Vladislav Sandler in 2012, and Hemogenyx has since then been pushing it towards  Phase 1 Clinical trials. A brilliant scientist, Dr. Sandler led Hemogenyx in winning the prestigious 43North, the largest business competition in the world with over 7,000 entrants. He discovered the AHE cells in the body that were previously thought to disappear at birth. Also known as postnatal human hemogenic endothelial cells (Hu-PHEC cells), they are either taken from the umbilical cord and placenta or the patient’s liver biopsy.

A replacement for chemotherapy

To date, the procedure sounds simpler and more convenient than the conventional bone marrow transplant. The doctor can easily track down the AHE cells that are present in the patient’s own organs such as their liver. A simple biopsy can remove and isolate these cells from their original location and then prepare them for transplant. These cells are not dangerous nor malignant; neither do they contain the mutations that lead to the cancerous cell production that leads to leukemia. What seems to be “miraculous” about them is that they rejuvenate the patient’s entire blood stream.

Science-Fiction Analogy

To use a science-fiction analogy, the bone marrow transplant is similar to attaching an alien machine component to one’s arm after the limb has been severed. The cybernetic arm may fit and function, or it may not. But the treatment of Hemogenyx is like growing a new, stronger arm where one had been accidentally cut off. Once it reaches full growth, it will look natural on the owner—because it is natural and came from them.  Hemogenyx’s technology has the potential to replace chemotherapy and eliminate the side effects that come with it. It also has the flexibility of being applied to other blood diseases such as HIV, sepsis, multiple myeloma, and others.

 

Hemogenyx’s new treatment does not just save patients’ lives; in reinvigorating their blood stream, it might as well have given them a new one.

 

 

Most Effective Tips for Making Your Content Go Viral

Focus on making your content compelling, interesting, moving, funny, best in its segment, and certainly something that is capable of resonating with several viewers and readers. Content goes viral thanks to the audience, who are responsible in evaluating the content’s worth. One of the key factors behind anything going viral is its ability to touch people some way or the other. So you can make your content go viral by sharing content that is truly uplifting, inspiring and one that makes everyone feel good about themselves and also, others. Content can flow or get shared often, if the content is awe-inspiring and evokes emotional response. You must always keep in mind that positive articles, uplifting messages, positive messages or articles that broaden your horizon have great chances of being enjoyed and going viral.

Understand What Flows

There are certain things that have a tendency to go viral. You should devote your writing skills and energy to the following to boost more sharing:

  • Articles those are capable of evoking a feeling of admiration or those that inspire you to go beyond petty self-interests.
  • Longer high quality articles are preferred over short ones. People devote more time on reading meticulously if the content deserves that kind of treatment. If the content is quite engaging and conveys a clear message that readers have been waiting desperately to know about, it is sure to go viral. Long content does not imply repetitive and long-winded.
  • Original and unusual content often go viral.
  • Cute things such as laughing babies, dogs doing tricks, crazy cats etc. are extremely popular and everybody loves them.
  • Instructional content
  • News, particularly breaking news
  • Warnings such as viruses online or phishing scam
  • Contests and Freebies

Exploit the Confirmation Bias

Recent studies have revealed that as many as 20% of subjects online prefer to share content which reflects or throws light upon certain aspects of their character. For example surveys, quizzes, trivia, polls and lists have proven to be tremendously attractive to the masses, and sites like Playbuzz have been quick to recognize their importance and post tailor-made content to generate and utilize the confirmation bias among viewers.

Craft Entertaining and Educational Content

Statistics reveal that around 69% of users generally tend to share content which educates or entertains their immediate social circles just to project the image of being a true friend. Some platforms facilitate users in developing interactive content on the topic of their choice, thus creating a library of interesting and entertaining content for their friends and extended networks.

Make It Information-Centric

At one point of time information would be protected with utmost care and disseminated very carefully among the masses, but in this hi-tech era, it is all about sharing and circulating more and more information. But that does not imply just any information, but top quality, informative, useful and detailed information which are needed by people to transform their lives or make their lives even better. Learn to write precise and information-packed content just like resume experts do.

Optimize Content for Facebook

Facebook is undeniably the largest social network in the world today. It is the most popular social media platform. It is therefore, necessary to optimize your content strategy for Facebook. You could simply include quizzes as menu options on your pages and also, this content format is integrated and compatible to Facebook newsfeed.

Visibility and Accessibility A Must

If your content is not easily accessible, and is hidden deep within directories and categories on your site, there is a very small chance for it to go viral, simply because no one would be able to find it. For example, choose a domain name which is short and easy to remember. For content being hosted on other websites, use websites with a lot of traffic, like YouTube, Vimeo, Flickr, Facebook etc.

Also ensure that your content contains the particular keywords which a user is likely to enter when he is looking for whatever it is that you are trying to provide. This is an SEO aspect as well, and increases the visibility of your content on search engines.If you do not keep this in mind, your page could be pushed back, as far as, the seventh or eighth page of search results, or even further, and most users would either have found what they were looking for, or given up much earlier than that. Also there are many top essay writers listed on sites like Top-writers-reviews.com and you can always take a help from them.

Publicize Your Content through Multiple Channels

Posting the content is only half the battle. Publicity is the main factor which determines the success of content, and hence, you must maximize the reach of your work by posting or sharing it through Facebook, Twitter, Instagram, YouTube, RSS feeds, Tumblr, email signatures, microblogging sites and forums.

Do not oversell your product. Trying too hard would drive people away. Most viewers appreciate casual hints or directions to content. Using links is also a good idea, as most retweets contain links, and psychological studies have also revealed that most people click on links out of curiosity. Linking is a crucial aspect of the process.

Use a link. The majority of retweets have links in them. When it comes to viral videos and web pages, the link is a crucial part of it. Send a link to people you know, and people who would be interested in your content as well.

Attractive Headlines are a Must

The headline to your article or content is possibly the most important thing there is, because an attractive headline would incite your viewer to keep reading the article, whereas a drab one would lead to most users closing the page. Analyses have revealed that verbs which promote knowledge or wisdom, like “know, find, learn, prove, or understand” receive positive responses from the audience. Superlative adjectives like “best, easiest, happiest, funniest” also attract more users. You must ensure that this aspect is covered, so that your target readers are adequately interested in reading your article.

Timing Counts

Timing is very important. Examine if the time is best for your content to go viral. If it is not, it would be best to wait patiently for the right time. Do not waste your effort if someone has already posted a similar content. It is best to post your content when your target audience is supposed to be online. The reason behind this is that the greater number of people actively view, read, or interact with your content when released, the greater is the likelihood of your content going viral.