Things You Should Know About Buying a Franchise

5 Things That You Should Not Ignore When Selecting the Right Franchise

 

There are thousands of franchise systems today to a point that business owners are confused on which one to buy. The basic factors to consider should include; cost, lifestyle, and skill set although you may consider other things. Despite all these, there are things that you should never ignore no matter the industry.

  1. Consider What Motivates You

We all have different things that motivate us, and you may want to buy a franchise in order to have a more comfortable life. There are franchises that will fit an eight-to-five job, there are those that will fit round the clock and there are those that will fit working at some specific times. Consider what motivates you before getting a franchise.

 

  1. The Size of the Territory the Franchise Covers

As a business or a startup owner, you need your business to grow over time. You do not expect to be stagnant, and that is why you should never ignore, the size of your territory. Some franchises are limited to regions, others to square mile while others are limited to single towns. Be well informed about the territory the franchise you are planning to buy is limited to.

  1. The Opportunities in a Specific Location

Never ignore what is in a name and do not be carried away by the highly rated opportunities. Remember you need to consider what is of great importance to you as a business owner then focus on it. Popular brands come with a cost which maybe too much for you for a start. Check out the franchises that are not in that specific area instead of focusing on big brands. You could find one of the best business opportunities in this.

 

  1. Your Comfort with the Franchise

This is a business that you will be engaging in most of the times and in every job, you need to be happy. Never ignore the comfort you get when you are choosing a franchise. You do not want to be unhappy every time you are working or you think about it. The Franchisor’s culture is wide and thus you should find one that you are comfortable with.

 

  1. The Final Cost of Making the Franchise Profitable

Cost is always a factor in most investments. There is what it costs to buy a franchise, and there is what you invest to make profit. Never ignore the final cost of making your franchise profitable as this was your initial mission. Get all the costs involved from the franchisor and work on your budget. When you decide to run your own business, you need the best franchise for that. No matter the industry you are venturing into, cost, your comfort, your motivation and the opportunities at hand should not be ignored.

 

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How Financial Technology is Creating Growth Opportunities for Small Businesses

Changing the Way Small Business Are Financed

One of the major problems many economies have had to deal with is that which concerns catering to the needs of small businesses in a changing business environment. The traditional model of new companies turning to banks for finance was limiting for most entrepreneurs.

Small business owners found it unbelievably hard to secure funding through a bank, with loan requests being declined for reasons ranging from insufficient collateral to economic concerns, and everything in-between. This made survival difficult, never mind expansion.

Thanks to new fintech firms, small and medium businesses can now access cheaper alternative financing and grow. The innovative ideas and new developments brought by fintech companies have changed the business sector and made it easier for startups to navigate the financial services landscape through the following ways:

Advances

Fintech enables small businesses to get the funding they need to expand. Peer-to-peer lending sites such as Funding Circle, LendGenius, and Kabbage provide microloans for business owners that often have difficulty finding lending support. This helps make it possible for small businesses to carry on their operations unhindered.

The requirements for getting approved by these companies are less restrictive than commercial banks. Fintech advances also attract lower interest rates, involve little to no paperwork, and do not require collateral. Add the convenience that they offer on top of that, and you will see just how far financial technology has brought us.

Expense Tracking and Electronic Invoicing

Another way that fintech removes the barriers that small businesses encounter when they try to expand is that it provides them with reliable expense monitoring solutions that are flexible enough to allow them to meet their business needs.

Fintech firms like Sage offer tools with which small-sized businesses can monitor all the money coming in and going out of the company’s accounts. This helps business owners to understand how much money is in the business at any point in time, as well as how that money is being spent. When a business can have a clear picture of its finances in this manner, it will find it easier to make informed financial decisions.

Further, fintech enables small businesses to automate invoicing, simplifying the accounting process as a result. This helps entrepreneurs to not only deal with cashflow challenges but also to maximize efficiency.

Provision of Digital Payment Options

Before now, one of the major problems for businesses that operate on a small scale is how to send money across international borders. The procedures for sending funds across borders was long and tedious. As a result, it discouraged clients from buying from overseas businesses. Fortunately, payment solutions like PayPal, Stripe, Venmo, Skrill, etc., now make it easier for small business owners to accept payments globally. This enables businesses to achieve international growth, as any customer can pay for items regardless of their location.

Last Word

Fintech has contributed in no small measure to helping small-sized businesses to drive revenue and grow market share in a tough business environment by addressing the market failures that they encounter.

The ease with which organizations can access funding, track expenses and conduct business have significantly enhanced their ability to keep their finances in check, achieve growth, and measure results effectively.

 

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Record Rise in Online Gambling in China

 

For Mr. Li, the penalty kick taken by Cristiano Ronaldo in the Euro 2016 groups match between Austria and Portugal was a huge moment. He could barely watch is since he has placed a bet on Portugal to win. Ronaldo hit the post and the game ended in a draw, leaving Li frustrated for losing his money. He had placed his bet using the WeChat app by Tencent Holdings Ltd.

This is a good example of the rising interest in the world soccer, and this has also increased the cases of illegal online gambling. This has seen the police crack the whip on betting rings and other gambling companies like Alibaba Group Holding Ltd and Tencent. Most of the internet gambling in China is illegal.

 

Chinese Tycoon Acquires English Soccer Club

Li placed his bet through the WeChat app, where most of the gamblers are friends. When you win, the prize money is shared through various channels like Alipay, WeChat, bank transfer or the red packets, which are envelopes that are loaded with cash.

The police record shows that there has been an upwelling in online gambling activity, which is illegal, especially due to the upcoming UEFA Football Championship in Paris. The Public Security Ministry has confirmed that across the four provinces, it has apprehended 236 people for illegal online gambling on UEFA games. To this effect, Tencent and Alibaba have set up anti-gambling systems.

According to Miranda Shek, a spokeswoman of Ant Financial said that they have been conducting serious checks and if any suspicious account is discovered, it will be frozen right away. Tencent has also confirmed that it is keeping a keen eye on any illegal gambling activities.

One of the reasons that have triggered the surge in soccer gambling is the soccer investment by the Chinese companies in overseas clubs. There has been an increase in the number of soccer stars who are moving to China. An assistant professor, Hu Naijun, from the University of Science and technology in Beijing, said that besides the European Cup, the soccer market in China has developed significantly. This has increased the interests in betting.

 

 

Reaching for the Gold

Mr. Bao is an organizer of a gambling group, and he confirmed that there is a jackpot of 5 million Yuan. This is causing millions of people to bet, hoping to win the cash prize. He said that this has become a lucrative business and for the final, they may even spend a week in the presidential suite in Hong King or Macau.

As for Li, he says that his money is, still, on Portugal, who has qualified for the Euro 2016 semifinals. He says he watches the game being nervous at every chance. When Cristiano missed the penalty, he almost fainted.

 

 

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Who is Salesforce.com and What is CRM

 

3 Things you haven’t heard from Salesforce.com

If you are in the CRM business, you’ve probably heard tons of clients and non-clients complaining about their CRM – those that are not user friendly, those that are just too complicated, and those that are, for lack of a better word, altogether unhelpful. Businesses are always looking out for a Customer Relationship Management system.

For sure, there are genuine complaints among them, but the truth is that CRMs today have matured so far beyond what you could access a few years ago. Most CRMs in the market now offer excellent service, whether you choose the high end ones like SAP, Oracle or Salesforce.com and its Salesforce ANT migration tool, or the middle range Sage CRM, MS Dynamics CRM and GoldMine, or even lower end types like Highrise, Nimble, Insight.ly or Zoho.

There are hundreds more out there, and most have a robust framework that is easy to use and well designed. Some are on-premise while others are in-cloud, with features for marketing, sales, email, opportunity management and calendaring. You can integrate with other systems, access social media directly, merge with and access from phones and other portable devices and a lot more.

The problem isn’t with the CRM system; it’s with the management of the CRM system. If you’ve been facing CRM challenges, it’s time to stop complaining and take action. Here are three things to get you going:

  1. Concentrate on the reports

The most important aspect of any CRM is that it’s a database, no matter where it’s placed. And databases generate reports, without which any CRM system has no value. You must make sure your system is set to generate the key reports you need to track your sales and marketing endeavors; any other aspect in the CRM is a plus.

These reports should be configured to be delivered to your inbox on a fixed schedule – daily, weekly monthly etc., since they are what managers will use to manage their teams. Your teams should feed in necessary data on schedule to make sure that the reports are generated on schedule. If you’re not doing this, you know half the reason your CRM is giving you hell.

  1. Get a CRM administrator

Every company needs one of these. Someone who owns the system and knows it from end to end. Someone who is responsible for all data help in the system and who knows the answer to every past, present and future question about it. And this is the best part – it’s doesn’t need to be and actually shouldn’t be an IT guy either.

CRMs today are pretty easy to learn, so all you need is a smart employee in administration who can be trained in the nooks and crannies of CRM, and then authorized to manage the system and all staff remotely involved in it. A strong administrator is an investment no organization can do without if the CRM will succeed in its role.

  1. Embrace your CRM or go

As a manager, you’ve got to get your team on the love-the-CRM-or-go bandwagon. Most employees are resistant to change, but it you’re firm as a manager, eventually they will understand that they have no choice but to work with it. If you let employees get away with sabotaging the CRM by doing things ‘like they’ve always been done’ you’re setting the organization up for failure.

Pay attention to what every employee is doing, and make sure it’s being done correctly, no matter what CRM it is. Ensure your staff have been adequately trained and prepared, and then require them to apply themselves to make the system succeed, in every part of the organization.

What is CRM

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers

Author Bio

Sujain Thomas is a competent CRM expert and Salesforce products distributor. For more information on Salesforce ANT migration tool and to get assistance using other Salesforce products, visit her website.

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Payday Loan Improvement: Has Regulation Truly Made A Difference

Payday Short Term Loans That Make Sense

Payday Loans were created to ease the financial pressure that workers face before they receive their pay cheques at the end of the month. The short term loan would be paid directly into the worker’s bank account before they were expected to repay in full, with interest, when they eventually received their pay. The type of loan came under much scrutiny, with critics citing that it made it too easy for a vulnerable person to ‘over borrow’ and therefore, face long term financial hardship. It was as a result of this condemnation, that a series of laws were introduced in an attempt to regulate payday loans.

We’re going to explore those very laws and examine whether the regulation made a difference.

Which Regulation Was Introduced?

The Financial Conduct Authority (FCA) was the organisation responsible for the regulation introduced into the payday loan market.

The first action the FCA took was to introduce a cap on interest rates charged on loans, which were frozen at 0.8% per day the amount borrowed. There was also another condition added, that no borrower should have to pay back more than twice the amount of their original loan.

They also regulated and reduced the fees that payday lenders could charge for arranging a loan, as well as introducing a cap on the borrower default fee, meaning that if a borrower failed to meet the conditions of their loan, they could only be charged a maximum of £15.

The FCA’s final ruling was that each payday lender had to list their loan rates on at least one price comparison site to prove their legitimacy, as well as improving competition and price transparency within the market.

Did The Regulation Make A Difference?

These interventions went a long way to making the payday lender industry far more legitimate; however there is still room for improvement which was detailed in a report published by Citizens Advice.

They found that after the caps and regulation were introduced, that borrowers were far less likely to find themselves in extreme financial difficulty, provided that they communicate to their borrowers that they were having trouble repaying their payday loan.

The 44% of borrowers who were experiencing difficulty in paying back their loans, but actually spoke to their lender, managed to agree a more affordable alternative repayment plan.

This statistic illustrates two points; the first is that lenders are more than happy to provide alternative options for borrowers provided that they tell them they are experiencing problems. The second, however, is that more than half of borrowers are unwilling to voice their concerns regarding repayments, due to the fact they perhaps feel embarrassed or ashamed at their inability to repay their loan.

Therefore, while payday lenders have clearly improved their methods for making loans easier to repay, work can still to be done in regards to the line of communication between lender and borrower.

Ultimately, it’s clear that the payday loan industry has evidently improved after regulation, however it’s still not perfect, and things can still be done to better the industry for both lenders and borrowers.

 

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How to Buy Bitcoin – Wall Street

Smartphone with Bitcoin chart on-screen among piles of Bitcoins. Bitcoin trading concept.

Virtual Currency

We were already impressed about a decade ago, but today we can see that cryptocurrency has come a long way since then. Digital currencies are becoming much more widely adopted, and it is never more apparent than when you look at bitcoin, the first, most well-known, most accepted, and most commonly adopted cryptocurrency out there.

The virtual currency, which was created in 2009 by an individual (or group) under the pseudonym Satoshi Nakamoto, has seen a repeated rise, fall, and resurgence yet its influence remains. Given its importance and popularity, it makes sense that it is the go-to digital currency for people joining the crypto-craze.

If you are looking to get into the cryptocurrency game, this comprehensive guide provides the necessary guidance on how to buy bitcoin.

Before You Buy Bitcoins

To buy bitcoins, you first need to get yourself a bitcoin wallet to store the tokens you will be purchasing. Bitcoin wallets are applications that have been specially designed to store bitcoins in much the same way your bank account stores your traditional currency.

Besides holding bitcoins, a crypto wallet is used to send or receive bitcoins from other users. The most popular wallets you can use to store, send, or receive bitcoins include the Ledger Nano S, Trezor Wallet, Electrum Wallet, Coinbase, MyCelium, Xapo, Blockchain.info, among others. These wallets provide you with different levels of security, storage, and access options.

How to Buy Bitcoin

That said, some of the best exchange platforms to buy bitcoin from include:

Purchase Bitcoins on Cryptocurrency Exchange Platforms

One of the ways to purchase bitcoins is to use a cryptocurrency exchange. A cryptocurrency exchange platform is an online portal that lets you buy, sell, or exchange cryptocurrencies such as Bitcoin for other digital currencies or central bank issued currencies like the US dollar or Euro.

These platforms automatically merge a buy and sell order without market participants knowing each other. Exchange transactions are completed instantly. One of the main factors to consider before choosing an exchange platform is your location. This is because some exchanges are not available in all countries.

There are many ways you can buy bitcoins. You can choose from the following:
  • Coinbase: Coinbase is one of the world’s most popular digital currency exchanges with over 20 million accounts in its care. The platform lets users buy, sell, store, and trade cryptocurrencies like bitcoin. Bitcoin can be purchased using debit or credit cards at a fee of 3.99%.
  • Coinmama: Coinmama is a worldwide exchange that lets you buy bitcoins with debit or credit cards. The platform charges 6% for every purchase made.
  • io: This platform allows you to buy bitcoins through a variety of payment channels including credit card, SEPA transfer, ACH bank transfer, AstroPay, and even cash. CEX.io charges a low transaction fee of 0.2%.

Other platforms you can use include Gemini, Kraken, Bitstamp, Changelly, etc.

Bitcoin ATMs

Bitcoin ATMs offer a fast, secure, and convenient way to purchase bitcoins. To buy bitcoins via an ATM, all you need to do is insert cash into the machine. After that, you will receive a paper receipt containing the codes and instructions on how to send the funds to your bitcoin to your wallet.

Alternatively, you can scan your mobile wallet QR code to have the funds transferred directly to your wallet. Purchasing bitcoin on these machines attract between 3-8% commission on top of the standard exchange price.

LocalBitcoins

LocalBitcoins is a peer-to-peer service which matches bitcoin buyers and sellers. The platform, which also provides an escrow service, enables buyers to transact face-to-face with a local seller. To enhance privacy, LocalBitcoins allows you to purchase bitcoin in person without linking identity to an exchange.

Trades can also be carried out over the internet, provided you and the seller agree. Transaction fee varies between 5-10% depending on the seller you’re dealing with. This amount is paid in addition to the original exchange price.

Gift Cards

Another way to buy bitcoins is to trade gift cards for bitcoins. To do this, buy a gift card from any retailer, then log into a bitcoin exchange platform where gift cards are accepted (such as LocalBitcoins, Paxful, etc.) to complete the transaction.

Conclusion

Buying bitcoins is fast and easy, which doesn’t come as a surprise given the popularity of the token. However, we advise that you do your research thoroughly before you proceed to buy bitcoins, especially if you are using gift cards. This will help you avoid fraudsters looking to cheat and con you out of your money.

 

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Trading vs. Gambling – Wall Street

Usually when you mention trading and gambling in the same sentence to traders, they will scrunch up their nose and tell you outright that the two have nothing in common. How could they? However, that doesn’t mean that you should take their word for granted. While it may be a bit difficult to admit that there are, in fact, certain similarities between currency trading and gambling, rest assured they exist nonetheless. Let’s explore what makes them similar, shall we?

The Gambling Odds and Trading

One word can connect the two immediately – odds. When you’re in any type of trading business, you have to deal with odds. As for gambling, well, you pretty much look at your odds no matter which casino games you partake in, that much is obvious.

Now onto the connection. Let’s take for example the emerging markets from a few years back which allowed you to buy stronger currencies, like the British Pound or Euro. Now, the odds weren’t guaranteed and, while the circumstances seemed favourable, you still had to do a bit of – what? – gambling. Well, what do you know?

What’s in the Name?

Now, here’s another link you can make – through language itself. Namely, if you open a dictionary to check the definition of the word ‘to gamble’, here’s what you might find:

  • To risk losing money in a game of chance.
  • To bet on an uncertain outcome.
  • To take a risky action in the hope of achieving something.

Even a total layman will notice that there is a recurrent theme among the definitions. “Risk”, “uncertain”, “losing”. Now, all of those boil down to something traders have definitely come across and thought about before – the risk of losing their money at some point. Unfortunately, that’s something you need to be prepared from the moment you venture into the trading business.

So, why are currency traders so quick to deny there’s any type of link between trading and gambling? Well, they don’t want you to feel uncertain, do they? They want to sell you your product and, by convincing you their strategy is 100% foolproof, they might just do that. They don’t want you to worry your head about negative words like ‘losing’ and ‘risk’.

Businesses Are a Risk

Whether we like it or not, every business is a risk to a certain degree – especially at the very beginning. AskGamblers, one of the most popular affiliate websites in the iGaming industry, was seen as one back in the day, too.

Here’s what general manager at AskGamblers had to say about risk taking: “While risks can be frightening, they often need to be taken, especially when you’re starting out with a new business or project. However, if you manage to calculate the risks and stay on the right course, the rewards you’ll end up reaping are unspeakably high and worthwhile. It takes guts, but that isn’t really any different than any other aspect of life, is it?“

May the Odds Be Ever in Your Favour

Ultimately, despite huge risks that need to be taken daily, new traders need to learn to stack their odds in their favour. Perhaps they can take a page from the casino bosses’ book. What experienced casino owners know is that they will at some point lose some of their money to a number of players and, more importantly, they’re prepared to; that’s the price they agreed to pay the second they began running their business.

Another thing veteran casino proprietors know is that those losses aren’t the end. As they have odds stacked in their favour, they know that by the end of the year they’ll still turn a profit.

What else can we say, in the end, but – may the odds be ever in your favour, whether you’re a trader or a gambler. And, you know what they say? They should, if you learn to stack them.

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Dr. Joe Johnson of Welfont – Serial Entrepreneur And Venture Capitalist Gets Another Homerun!

 

Fastest Growing Real Estate Brokerage in America

Winning the prestigious INC 5000 award for the Fastest Growing Real Estate Brokerage in America over a three year period is no small accomplishment, but for Dr. Joe Johnson, growing up a missionary kid in Brazil, it’s truly a dream come true.

Johnson, a competitive swimmer in college and captain of his swim team seems to run his business with a heads down and swim for the finish line manner. So, when Johnson saw in year three, that his startup venture, (Welfont) stood a very real chance of placing high in the INC 5000 standings, he and his team put their heads down and in 2017 went all out to finish strong and by year end amassed an astonishing 11,359 percent three-year growth rate. To understand how Welfont got to where they are today, it helps to better understand the journey of Johnson’s life. He started his first business, a landscaping company, while still in high school. He had a truck and earth moving equipment but wasn’t old enough to get a driver’s license. But obstacles like these were just minor inconveniences to him. The solution was simple. Improvise. He just hired kids a little older than him who had their drivers license and he was in business.

Early Bankruptcy

Armed with more enthusiasm than business sense, by age 21 his vision and sales far outpaced his financial and staff resources as well as his operational processes. As he is quick to admit, “Out of pure incompetence, by the time I turned 21 years old, I went bankrupt.”

After Johnson went bankrupt at age 21 (on his lawyers’ recommendation), he worked other jobs and eventually earned enough money to pay off the creditors that he was no longer obligated by law, to pay. Somewhere along the way, Johnson had come to learn that a good name is more important than wealth.

 

First Turnaround

Upon graduating from college, Johnson mailed out 2000 resumes applying for the position of CFO. He received four requests for an interview and exactly one job offer from a failing $12 million tech company which he quickly turned around and was sold for a handsome profit. Doing things on a big scale became the hallmark of his storied career, including earning his doctorate at age 41, in Entrepreneurial Leadership from Regent University.

More Turnarounds

Johnson took over the reins and re-launched the struggling SUCCESS Magazine with a new team, which won “Best Design Launch of the Year Award” and gained over 500,000 in print circulation and was subsequently sold for millions of dollars. It was this type of success that fueled his desire to become a venture capitalist and enjoy more of the fruits of his labor.

That opportunity came in 2011 when he bought an insolvent real estate training company, making it wildly successful, earning a seven figure profit in just the first quarter.

Get Motivated Seminars

But fast forward to 2012, when the opportunity came to buy his former employers flagship company, Get Motivated Seminars, Johnson leveraged his previous success and went “all in”. Unfortunately, the previous owners were in a bitter divorce, greatly complicating the transfer of ownership. By year end, it was over, and the doors closed for good.

Down, But Not Out

Johnson’s love of real estate had become deeply ingrained into his psyche. In 2014, he began a consultancy helping nonprofits utilize the tax laws in Section 170 of the IRS code to acquire underutilized commercial real estate assets. It was the beginning of what became known as the Welfont Group of Companies. It soon became apparent that he could help a lot more folks and build a solid business by adding commercial real estate brokerage to the services his company could provide. Within 36 months, transaction volume grew to hundreds of millions of dollars, becoming the fastest growing real estate brokerage in the history of the Inc 5000.

Success is a Journey

Over the years Johnson, now 43, has created hundreds of jobs through various start-ups and turnarounds while earning his MBA and PhD, personally funded over 15,000 microloans in over 80 countries for underprivileged entrepreneurs, saved one of America’s oldest and best loved business magazines from bankruptcy, acquired over 10 million square feet of real estate nationwide and most recently not only ranked in the INC 5000 as the Fastest Growing Real Estate Brokerage in the country, but also ranked #16 in the top 20 fastest growing companies of all types.

 

 

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A Review of the iPhone 8

Power, Grace and Beauty in the Palm of Your Hand

Powerful. Graceful. Easy to use. The iPhone 8 brings useful features you would expect from an Apple product. It delivers a meaningful, new consumer experience thanks to a faster processor, wireless charging, and an excellent dual-lens camera that offers a great way to capture images. But that’s not all; many other elements combine to make this superb device the quintessence of all some consumers so profoundly adore today. This review takes an in-depth look at these features as well as the pros and cons of the smartphone.

Build and Design

In terms of build and design, the iPhone 8 sports an old design in that it resembles the iPhone 7, 6s, and 6, albeit it is sturdier. The Cupertino-based tech giant re-engineered the chassis, adding a glass rear to the alloy casing in a bid to make the device more robust. The glass back, which is further reinforced by a steel substructure, is touted by Apple as “the most durable [glass] in a smartphone.”

Sporting a glass rear makes the iPhone 8 more fragile than metal-backed phones. That notwithstanding, the innovation gives it a much more premium appearance than previous-generation iPhones. The gentle curve at the edges blends well with the glass and aluminum to make the device more comfortable and easy to hold.

At 138.4 x 67.3 x 7.3, the newer model is also slightly thicker than its predecessor. It may not feature a particularly head-turning design, but the iPhone 8 boasts a cleaner look when compared to Apple’s older phones. This is mainly because much of the text at the back has been removed to make the device clean and more appealing.

There’s still no sign of a headphone jack. But the phone more than makes up for this with some general sound improvements. The stereo speakers have been redesigned for enhanced audio output (volume has been upped by 25 percent compared to the iPhone 7) and deeper bass. There’s also a forward-facing speaker equipped to provide clearer audio.

Regarding display, the iPhone 8 features 4.7-inch Retina HD (750 x 1334) resolution IPS display with 16:9 aspect ratio, the same display as the outgone iPhone 7.

Features and Specifications

  • Display: 4.7” Retina HD, 750 x 1334 (326 PPI density)
  • Operating System: iOS 11
  • Processor: Apple A11 Bionic chip
  • Selfie Camera: 7 MP, f/2.2 lens, 1080@30fps video recording
  • Rear Camera: f/1.8, 28mm, OIS, PDAF, 2160@24/30/60fps, 1080@30/60/120/240fps video recordings
  • Ram: 2 GB
  • Rom: 64/256 GB
  • Battery: 1,821 mAh

Processor

The iPhone 8 comes with Apple’s own A11 Bionic chip, which has been hailed as the most powerful chipset in the world. The six core chip delivers two low-performance and four high-performance cores. Both core divisions offer significant speed improvements on the A10 chip. The regular cores are up to 25 percent faster, while the high-performance ones are about 75 faster.

Camera

Moving beyond the processor, the iPhone 8 delivers a superb camera that will definitely elevate your mobile photography game. The f/1.8 aperture of the 12-megapixel camera lets in plenty of light, ensuring better shots in low light conditions and sharper images overall.

The camera also boasts an excellent color reproduction capacity, while the auto HDR feature works to create perfectly lit photos with more color and details. The selfie camera features a single 7 MP f/2.2 aperture, which doesn’t produce as many details in pictures as the rear, sadly.

Battery Life and Wireless Charging

The iPhone 8 is powered by a 1,821 mAh non-removable battery, which lasts all day on average use. The device is also the first Apple phone to offer wireless charging capability.

As the iPhone 8 does not ship with wireless chargers, users rely on Qi-Certified wireless chargers to juice up the device. At the time of its launch, the wireless charging was limited to 5W. However, it has since gone up to 7.5W following the release of iOS 11.2. The upgrade is still not fast enough when compared with Samsung phones which offer up to 15W.

Pros:

  • Wireless charging
  • Fast mobile chip
  • Dual-lens camera
  • Supports fast charging with 28W chargers
  • Good battery life
  • Features a home button
  • 4K Ultra HD video at rapid 60 frames per second

Cons:

  • Large body
  • Dated 16:9 aspect ratio
  • No headphone jack
  • Old-fashioned look

Last Word

If you are coming from the iPhone 7 or 6s Plus, getting an iPhone 8 may not feel like a major upgrade if you consider the design. However, if you would rather a device with a better camera and wireless charging, then the iPhone 8 is worth considering.

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The Top 5 Digital Marketing Trends to Watch Out For

From the ever-evolving world of mobile to the rapid development in artificial intelligence; digital marketing is in a constant state of flux. It is a real challenge for digital marketers to keep up with the latest trends and stay in the loop, with cutting-edge technologies and strategies. Here are 5 digital marketing trends that will reshape the industry this year.

 

1) Marketing through live video using Instagram, Periscope and Snapchat

Instagram, Periscope and Snapchat are allowing businesses to connect with their target audience in real-time. Live video has become an essential component of social strategy as it helps to humanize a brand.

Periscope is a live-streaming app owned by Twitter and it allows broadcasts to be auto-published on Twitter accounts, as well. Followers can engage in real-time communication and the broadcasts can be viewed for 24 hours on mobile devices, as well as, desktops.

Snapchat is a semi-live streaming app, which removes the pressure of watching a video right here, right now. But, once the video is viewed, it disappears. Also, this app has a feature called ‘story’ allowing a user to create a collection of video to be viewed for 24 hours. It even allows viewers to save the video and upload it to other channels.

Instagram, on the other hand, combines the best elements of Periscope and Snapchat. On Instagram Live, followers can watch a video while it is being broadcasted and remove access, once the broadcast is completed.

2) Personalized Marketing via Big Data Analytics

Big Data Analytics is playing a major role in moulding digital marketing campaign and enhancing sales effectiveness. A full service digital marketing company can help you collect data, such as customer information, demographics, interests, behaviors and other relevant business information. The data collected will help you identify shopping & demographic trends and income levels while helping to customize your marketing strategy for meeting specific customer expectations. Big Data will help you in identifying the propensity to convert different behavioral patterns and characteristics of the consumers.

3) Marketing via Virtual Reality

Virtual Reality may be a craze among gamers, but it also has huge potentials in marketing. This technology has fundamentally altered the way businesses interact, with their target audience and market their products. While augmented reality (AR) uses 3D model to augment the real, physical world; virtual reality (VR) creates an environment,which is completely different from the one that you are in standing in.

In 2016, OnePlus utilized the VR marketing strategy to launch its flagship phone, OnePlus 3. OnePlus teamed up with AntVR, the VR specialists, to create 30,000 Loop VR headsets that were gone just as soon as they hit the markets. The chinese smartphone manufacturer showcased the launch of it’s flagship phone with the help of VR.

This marketing strategy went down well with the consumers and the comfortable VR headsets created all the buzz necessary around OnePlus.

4) Marketing using Wearables

The use of marketing via wearables is one of the emerging digital marketing trends, due to its wide demographic appeal and the ability to be integrated, with smartphones. It allows marketers to tap into the market by interacting and sharing relevant information to consumers through a personal channel. The market for wearable technology is estimated at a whopping 31.27 billion USD by 2020. With its presence on social media, wearables are a huge push to the healthcare and the marketing industry.

 

5) Marketing using Artificial Intelligence Bots

Artificial intelligence (AI) and digital marketing bots may not be able to replace humans, but can be utilized to supplement human knowledge and experience. Marketers, via AI, can unlock deeper insights into consumer base and communicate with prospective customers more effectively. It can help eliminate impersonal and monotonous aspects of a marketer’s job.

Bots can replace humans in places, such as online customer interaction and answering queries. From virtual shopping assistants to personalized content suggestions, AI is making great strides into the digital marketing industry. For instance, Facebook is making the use of artificial intelligence bots for helping users book a flight, providing answers to health-related questions, providing latest financial news, and so on.

The above-mentioned are the top 5 digital marketing trends in 2017 that you need to incorporate, right now, in your digital marketing campaign.

 

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