Social media marketing: Six trends to keep your eyes on

Social Media is Marketing the Future

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you are not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience’s engagement. Social media marketing can help with many goals, such as increasing website traffic, building conversions, raising brand awareness, creating a brand identity and positive brand association and improving communication and interaction with key audiences. As social media marketing plays a vital role, following are the six trends to keep your eyes on:

 

Instagram has over 700 million monthly active users, less competition and a more engaged audience than other social media giants like Facebook or Twitter. This presents businesses with an opportunity to market their products to a more targeted and interested audience without spending an enormous amount of money on paid advertising. Instagram stories have a slideshow format and are only live for 24-hours. Instagram stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks.

 

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. However, growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand is not that simple. Some of the main ways, businesses use Twitter include sharing information and content, driving engagement for promotional activities, interacting with consumers, networking, branding and reputation management.

 

A Chatbot is a program that mimics human interaction. It automatically chats with internet users and gives a series of pre-prepared answers according to what they ask. It is an interactive FAQ tool that becomes more and more useful as you add more and more questions and answers to it. User engagement drives conversions. Chatbots can lead users on an Easter egg hunt or chat about the sports team they hate. The limit is up to our imagination.

 

Live chat is a must-have tool for your business. The biggest live chat benefits include the increase in sales, efficiency, and improvement in customer service and loyalty, customer convenience, proactive outreach; reduce expenses, faster solution to problems, competitive advantages, and reports and analytics.

 

They got to make themselves known by a wide public, bringing about a confrontation that led to a better definition of their roles. While VR has proven to be the evolution of gaming, AR has found its way in communication and marketing. With the new AR features on the iPhone X (and 8), you can expect a lot more AR related content being generated, and consumed, in 2018.

 

Voice search queries will push SEOs to focus on even longer long-tail keywords and create content specific to the needs of spoken searches.

To know more about the brand marketing, click here. I hope it helps. Stay safe!

 

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How to Manage Recurring Bills and Subscriptions

Subscriptions Almost Guarantee Repeat Business

Your business can learn (to earn) a lot from subscription services, such as Netflix and Tidal. These services are transforming the way companies earn money and ensuring that consumers receive their products and services in perpetuity. More businesses are choosing this method of billing and shipping because it almost guarantees repeat business and it’s completely automated, which saves money on staffing costs and more.

Managing Subscriptions and Recurring Bills

Subscriptions work like this: basically, customers sign up for goods or service deliveries online via your website. This can also be done over the phone, but that requires a greater financial investment because you’ll need to hire a dedicated salesforce. Keep in mind, anything can be sold on a recurring basis, not just television and music streaming services. Goods, such as groceries and clothing items, can also be sold on a recurring basis. Customers finalize their order by entering their billing information, and they’re automatically billed on a regular basis (weekly, monthly, yearly, etc.).

This process isn’t complicated when you take advantage of subscription billing software, which operates on the cloud and is nearly infallible. The software requires little IT knowledge to set up and creates a self-service sales portal on your website. It even comes with all those small idiosyncrasies that drive sales, such as free plans, free trials, cancellation buttons and more. Fulfillment software simplifies the process for you and the consumer, which means any business can harness the money-making power of recurring billing without too much technical experience.

Step One: Determine Your Pricing Plan

There isn’t a single pricing plan that’s guaranteed to drive sales. You’ll need to do your best to create a pricing plan that’s profitable to you, but also fair to your customers. You’ll need to consider your costs, the value to your customer, and your customer’s needs. It may take some trial-and-error before you find a pricing plan that works.

Here are some ideas to help you get sign-ups fast, so you can build revenue quickly:

  • Offer a free plan or a free trial
  • Offer a coupon or incentive for upgrading
  • Considering offering different pricing plans for different levels of service
  • Guarantee that payments are secure and offer a few methods for paying (credit card, Paypal, etc.)

Step Two: Make it Easy to Cancel

Customers don’t want to feel scammed or cheated, but that’s exactly how they will feel if you’re lacking a return policy or easy cancellation. Those customers will report you to the Better Business Bureau and leave negative reviews about your business, which has the potential to ruin your reputation. The last thing you need is negative reviews showing up in search results for your company, so keep a strong commitment to customer service.

This doesn’t mean you shouldn’t attempt to retain customers who are considering cancellation, but you shouldn’t thwart them either. You are welcome to offer customers incentives to retain them, but if they choose to cancel that’s their prerogative and you must honor that. You can show you’re committed to customer satisfaction by making it easy to cancel or return products.

Step Three: Engage with Customers to Increase Satisfaction

According to a 2011 American Express survey, 78 percent of consumers have abandoned a transaction or canceled an intended purchase due to poor customer service. This unhappy customer’s negative experience can have a negative impact on your business. In fact, Ruby Newell-Legner, author of Understanding Customers, reports that “It takes 12 positive experiences to make up for one unresolved negative experience.”

Good customer service goes a long way in retaining customers and soliciting positive reviews. A negative review isn’t the end of the world, but it is more impactful than a positive review; therefore, it’s essential to provide quality customer service to ensure the good reviews outnumber the bad ones. Here’s some tips for providing quality customer service:

  • Show empathy
  • Be adaptable
  • Communicate clearly
  • Train your staff to be knowledgeable
  • And, remember: the customer is always right

Recurring billing can be extremely profitable, and it only requires a few steps to get off the ground. The most important thing is that you understand your target market, and do your best to provide them with exemplary service. According to the White House Office of Consumer Affairs, “On average, loyal customers are worth up to 10 times as much as their first purchase.” The only way to ensure loyalty is to give loyalty right back.

 

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5 Efficient Ways To Save Up Money To Travel

Travel Fund

People often find themselves questioning how best to quickly save up money to get out and travel the world and we don’t blame them! Saving money is hard enough, but add in a desperate want to explore the hidden gems of the world and a lack of money to get there and it can be frustrating! Luckily, saving up to travel doesn’t have to be difficult, nor does it need to be a long process. With the right frame of might, you can save up all the money you need and jet off in as little as couple of months – well, once you have completed your E111 renewal application, of course! From having a dedicated travel fund, to resisting buying those clothes you want, but really don’t need, we’re here to explain efficient ways you can save up money to travel in more detail below.

Have A Dedicated Travel Fund

When you have a dedicated travel fund, you will save up money to travel much quicker than if you put the odd couple of pounds aside in your purse, and if you really want to travel, you won’t dip into your saved funds! It doesn’t matter whether you decide to open a savings account or simply start a money jar to get you started, when its staring at you, you’re far more likely to put the cash you need aside in order to travel.

Spend Less On Lunch

A great way to save up money to travel is by spending less on your lunch. These days, it’s far too easy to pick up a meal deal on your way into work, and whilst a £3.00 meal deal seems like a good deal for a sandwich with your favourite filling, packet of Walkers crisps and can of coke, the cost can add up quicker than you can eat it! Think of it this way, if you buy a £3.00 meal deal for every working day of the week, you are spending approximately £60.00 a month on your lunch alone, which could cover the cost of your flight depending on where you plan to travel to! The moral of the story? Make your own packed lunch!

 

Two businesswomen having lunch

Stop Buying

Saving up money to travel can be as simple as to stop buying. Whilst you will (obviously) need to buy groceries, you can save a tonne of money by restraining yourself buying the latest gadgets or clothes. The next time you want to buy something, ask yourself: do you really need it? More often than not, the answer will be no. It takes a whole load of courage to put something you really want – but don’t need – down, but when you step on board that plane, you’ll be more than happy that you did!

Cancel Subscriptions & Memberships

It’s a given. Almost all of us are subscribed to websites, such as Netflix, and have gym memberships we try our utmost to avoid no matter what we promise ourselves in the New Year. In order to save up money to travel, get rid of any subscriptions you no longer need and any memberships you can simply do without, because, let’s face it, if you haven’t already used your gym membership card, it is highly unlikely that you will in the next few months!

Write A Shopping List, And Stick To It!

The next best way to save up money to travel is to write a list when you go shopping, and stick to it! It is far too easy to walk into your local supermarket and pick up the latest offers, snacks that tickle your fancy and food you simply don’t need to buy. In order to avoid impulse purchases, a grocery list is the perfect way to save money that you can put towards travel and it save time because you will know exactly what you will be having for dinner before you step through the sliding doors.

There a countless ways you can efficiently save money to travel, these are just some of them. From cancelling unwanted subscriptions and costly memberships to spending less on lunch by quitting the meal deal fad and making your own packed lunch, saving up money to travel really isn’t as difficult as you may think.

 

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Strategies To Boost SEO For Your Financial Website

Today Digital Marketing become one of the significant keys for a various platform and as time pass it will become one of the potential platforms.The internet is highly used to promote a business because most of the people are depending on the internet for every activity and hence depending on the internet for developing business is becoming very common.There are so many e-commerce websites and you can get every type of product on the internet.To seek customers towards your website the SEO of a website is a vital factor as it directly affects your business.Therefore before opting for online business practices for  SEO boosting should be considered well.

SEO management practices

There are various ways of online marketing.For better exposure of your product to get large numbers of users from across the world digital marketing will help you in a better way to take your business one step forward.To do say there are different types of practices for search engine optimization management and you can apply them to your website.Because a website is an essential component of your online promotion.Pay special attention to its design and structure and get a maximum outcome from it.Here are some tips that you must consider for boosting of the search engine optimization for your website.

Sponsored posts

Once you built a reputation of your website you will start getting endorsements for it and sponsored or guest post are part of it.To recognize your work there are chances that you will get offers for sponsored or guest posts.When you start sponsored post be sure that the content must be quality content, opinions must be honest and must be user-friendly.The most important factor is to be considered that you should only opt for sponsored posts which are well related to your website and must be informational which provide value to users.You can get more different topics through Sponsored posts to elaborate your website.Just maintain the reputation of your website while doing sponsored post by selecting post which is suitable for your site.

Social Media Practices that Help Boost SEO

 

It is important to connect or tie up with another website for boosting the SEO ranking of your website. But care should be taken while link back to other sites, don’t link back frequently without any reason because its affect your SEO traffic.because this factor is considered a malpractice in the world of SEO management.If you have a business website the ranking of the site is crucial because it is not easy to get search engines if your site did not get the consistent user through the internet.The website should be relevant to your websites with you are working with so that readers should get a related link to your website and do not feel cheated.

Get Help of expert

There may be a situation when you face difficulties or get confused about how to handle SEO traffic or website ranking. then you can take help of a professional expert.There are so many agencies which help you or provide authentic ways to manage your website and also business promotion works.Nowadays many businesses which help you to find appropriate SEO management agencies according to your need.

Conclusion

It can be concluded that To get the proper kind of practices for your business SEO management services are essential.You can manage lots of things your own by studying or searching the internet but same time kept the thing in mind that practices should be legal.

 

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How the Automotive Industry is Changing in 2018

It’s an exciting time in the automotive industry. Just as technology has integrated thoroughly into our personal and business lives, so too is it changing the ways that we think about transport. The challenge now is for the car and trucking industries to adapt quickly and stay on top of the evolving trends and tech that are set to alter the dynamics of the way we commute to work and transport goods across national and international borders. Looking at the key technologies that are influencing the future of the automotive industry is key to understanding what changes to expect in 2018, and are the best way to keep yourself aware of the challenges that are yet to have a real impact.

Catching up to Sustainability

Elon Musk may have sent his old car into space, but that’s a little beyond the majority of most people’s budget. However, it may be time to trade in your older car for something that better reflects the modern thought and money-saving possibilities of what is now available. With options now available that include electric, hybrid, and low-emission vehicles, the cost of running that older model may seem excessive and unnecessary. To gather the funds for a low-emission car, you can get rid of your junk cars at Rusty’s Auto Salvage for cash. Then, use the cash to buy a more sustainable and eco-friendly vehicle.  When the average household is spending almost as much on transportation as they are on their housing, it’s obvious that finding ways to lessen that cost are becoming a priority for many families. With savings of up to a third on your petrol costs, electric cars are becoming a more important essential for those wishing to not only lessen their carbon footprint, but also save some significant cash amounts at the same time.

The Challenge of Self-Driving Vehicles

The car industry and automation have a long history. From the first production line by Henry Ford, car-makers have always sought to make the most of the technological ability to create faster and more efficient vehicles at a more rapid pace. With the advent of self-driving technology, this is set to become the next stage of evolution for every form of transport. That’s because automation is no longer restricted to the factories themselves, but to the whole notion of driving.

Automotive Corporation Leaders

As corporations like Ford, BMW, and General Motors all spend vast amounts of money on perfecting self-driving technology, this is going to change the way that we drive. While there are valid fears regarding the impact on employment, the truth is that self-driving vehicles will be able to save trillions of dollars in time, insurance, and accidents, and only the most short-sighted are not making preparations for the coming transport revolution.  As technology and environmental awareness continue to grow in influence, it’s time for every driver to consider their costs and make changes in order to maximize their potential for savings. As the automotive industry moves forward at lightning pace, the consumers are the ones who will be benefiting from the positive potentials that 2018 has to offer.

 

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Spotify’s IPO Is Like Nothing We’ve Seen Before

 

 

 

If you’re into the world of investing, you know what an IPO, or Initial Public Offering, is. This is when companies offer shares to the general public in an attempt to raise funds; the transaction that defines the difference between privately held and publicly traded. However, Spotify’s offering is very different from anything we’ve ever seen before. Today, we’ll talk about how the Spotify IPO is unique.

Bell-Ringing… Spotify Won’t Be Taking Part!

When an IPO launches, the CEO or other members from the company’s team of executives will generally ring the opening bell or closing bell for the stock exchange on which it goes public. However, that won’t be the case for Spotify. In fact, the company won’t be engaging in any self promotion or congratulatory events on the day it goes public.

That’s right, the CEO won’t be on the trading floor on April third talking about the company. Not to mention, there will not be any parties to celebrate the going public milestone. In a recent statement, Daniel Ek, CEO and founder at Spotify, had the following to offer:

                                       “For us, going public has never really been about the pop or circumstance of it all…”

 

New Shares… No Need!

Even more interestingly, Spotify will not be offering any NEW shares during its IPO! In general, when a company launches its IPO,that company will offer new shares of the stock to those that purchase through the IPO. However, Spotify is going about things in a very unconventional way.

In a recent announcement, the company said that it would not be offering new shares. Instead, all Spotify shares included in the IPO are shares held by existing shareholders. While this is very unorthodox, it’s actually very interesting and could be for a very good reason.

When new shares are included in an IPO, they are traditionally known as a lockup period. However, by only offering shares that are already held by existing shareholders, there will be no lockup period enforced by Wall Street underwriters. Is this a positive or negative? Well, no one really knows as we’ve never seen anything like this before. However, it does provide some advantages that could cause further demand among the investing public.

No Closed-Door Promotion

Finally, when a company launches an IPO, there’s quite a bit of awareness building that happens to take place. Much of this awareness building is done behind closed doors on road shows. However, Spotify has made it clear that they will not be doing any closed door promotion of the IPO. Instead, everything done will be public knowledge.

This was taken a step further on Thursday when the company first live streamed a road show. Here’s the link to the archived video. While this is unorthodox yet again, it could prove to be a positive as it will likely lead to investors enjoying the added transparency.

Final Thoughts

IPOs happen all of the time. However, this particular IPO is like nothing the market has ever seen before. Without private meetings, bell ringing events, interviews and new shares, Spotify is setting the stage for a very interesting first trading session on March 3rd.

 

March 18, 2018 at 6:47am
A TRIO OF MUST-HAVE GADGETS FOR INVESTORS Whether you’re a newbie to the world of investing or have been dabbling in the stock market for some time, you likely find yourself checking your portfolio at least once a day; after all, you want to find out if your making money, #stocks, https://t.co/anQ6rFVEiG


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Travelling To America And What You Need To Know

There are a whopping 50 states for you to visit in America, all offering landscapes and experiences bespoke to themselves. In general, travelling to America might not seem like it would be massively complex, however there are many untold situations that you should be aware of. While everyone knows that you’ll need an ESTA visa USA in order to enter the country, did you also know that you should invest in a particular type of lock for your luggage? You’d be surprised at what you need to be aware of, so we’re here to provide you with the ultimate guide. Here’s what you need to know.

You’ll Need To Register For Your ESTA Visa

Visiting America without an ESTA is, quite plainly, impossible. In order to be granted access into the country, you’ll need to fill out an ESTA form online, which is often a fast and simple process. It’s always recommended that you apply for your ESTA several months in advance of your trip, as you never know what complications may occur with your application, so you’ll want to ensure that you have your ESTA when you’re due to depart. The official minimum time period to apply for an ESTA is 72 hours, and once you have one, it will remain valid for 2 years, allowing you to visit many more states!

Use TSA Locks On Your Luggage

American airports are very strict about what they’ll accept coming into the country, with extensive security systems in place to ensure that there are no threats entering the country. Alongside scanning your body upon arrival, TSA are often subject to inspect your luggage after it’s been checked in. When this occurs, you’ll be presented with a note in your luggage once it’s been returned to alert you, however you can often tell prior to finding it as your lock would have been busted open, leaving your luggage vulnerable throughout the rest of your trip. To protect your belongings, invest in a TSA lock, as this can be opened with a master key and will allow TSA to inspect luggage without needing to bust the lock.

Tipping Is Almost Mandatory

Every country has its individual etiquette, however one of America’s most prominent is the fact that tipping is almost expected when utilising a service. While you certainly won’t face any law-related repercussions for not tipping, you might receive a lot of prejudice from others. In America, tipping is expected in 15-20% of restaurants, and if you stay ignorant to this rule, you certainly won’t get pally with the locals. Unlike other countries, tips aren’t just expected in restaurants – additionally, tipping is common in bars, for housekeepers and even for taxi drivers (as if the price wasn’t high enough!). Always double check your bills though, as often a gratuity charge is already included.

You Often Pay More Than You Think

The price you see isn’t always the price that you pay in America. Whereas other countries will always include additional costs in the final price, America is known to include these separately, and usually the customer is only aware once their cash is in the till’s tray. When shopping in America, always remember that the price tags will not include sales tax. This does vary between the states, however the tax charge typically lies between 4 to 6 per cent. Often, it’ s better to imagine that every item will have a sales tax charge of 10%, as even though this is usually an exaggeration, it will allow you to decipher whether or not you can really afford the item.

Travelling to America is always exciting, whether you plan on viewing the Statue of Liberty in person, or whether you want to unleash your inner child and spend some time at the famous Disney World resort in Florida. Regardless of where you’re travelling to, we hope these top tips will guarantee you a safe and successful trip!

 

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SEO Experts Hiring Guide and What You Should Expect

 

Search Engine Optimization (SEO) is a very crucial service for every website owner out there. It doesn’t matter if you are running a business website or a fully-fledged entertainment site; it is important that you keep your website highly ranked and indexed in your sector by the search engines.

In this day and age, good SEO techniques are a guarantee that your website traffic will increase and your rankings on Google, Yahoo or Bing will be noticeable. And for this reason, it is important for a serious website owner or blogger to find an efficient SEO expert or consultant for some reliable and effective SEO services.

However, hiring an SEO consultant is not as easy as most people might think. As a matter of fact, there are several factors that you must consider when hiring an SEO expert like https://www.tayloright.com/, or an SEO company. Keep reading…

  • Consider how skilled is the expert or the company when it comes to Search Engine Optimization – SEO is a very complex process of getting traffic and rankings. There are some guidelines, some dos and don’ts when it comes to SEO and unless you are skilled and proficient in the sector, your efforts will do more bad than good for your site.

 

Therefore, when hiring your SEO company or consultant, the level of proficiency is a factor you must consider. With the immense competition fromother websites, you cannot afford to hire someone who doesn’t have what it takes to make you shine.

 

  • Consider the experience of the SEO consultant or how long the company has been offering SEO services –It is said that experience is the mother of knowledge, so you can tell that someone is good in what they do depending on how long they have been doing it.

 

When it comes to hiring an SEO consulting company or expert, you should therefore go for someonewho has been providing the SEO services for longer.

 

  • Consider the company’s or the consultant’s track record – SEO services have been conducted for quite some time. So, you are not the first client that the consultant or the company has had (unless they are new to the business). So, it is obvious that there is a track record on the kind of services they provide and how effective these services are.

 

So, it is important that you look at the consultant’s/company’s previous and current clients in order for you to determine whether they are worth hiring or not. You can also know if the company is right for you from the testimonials or reviews that previous clients gave. These reviews or testimonials not only prove the capability of the expert or company but also prove their reliability in terms of service delivery.

 

  • Consider having a close look at the company’s or consultant’s profile – Like the saying goes, ‘not all that glitters is gold’. You should be aware that there are countless individuals and companies that masquerade as professional and qualified SEO service providers.

 

Therefore, it is advisable that you look at a company’s or consultant’s profile to make sure that they are reliable, knowledgeable and qualified to offer this kind of services.
In view of this, here are some roles of an SEO expert or SEO consulting firm. Please read on and have some firsthand information on what you should expect from your Search Engine Optimization consulting firm or SEO expert;

  • Website SEO audit, content development, keyword analysis, link development,code optimization…The list is endless. Basically, an SEO expert or firm will carry out these and more SEO relatedactivities to ensure that your website is highly ranked in search engines like Google, Yahoo and Bing.
  • A professional SEO consultant or an SEO company will make changes to your website – make several improvements and adjustments that will make your website fit the search engines’ standards.
  • A professional SEO expert/company is responsible for always monitoring your website performance and taking necessary steps to ensure that your site gets highly ranked on the search engines result pages and also ensure that there are more clicks to the website than there were before SEO services.
  • Lastly, a professional and experienced SEO expert/company must draw the customers attention to your site at all times.

Bottom line is, hiring a professional SEO specialist will be good value for your money and an investment that you will look back and be proud of.

Author Bio – Maria Jones is blogger and content writer who write many article on career, business, lifestyle and technology. She enjoy to read new thing on internet. She spend lot of time on social media

 

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The Best Photoshop Tricks Designers Should Know for More Elegant Web Designs

Every web designer out there will be having a fair knowledge of Photoshop and its functions. For more than a decade now, Photoshop remains as the No.1 design tools for graphic and web designers across the globe. This powerful photo editing tool from Adobe is a staple of the design world. There are only a few programs out there which can challenge the capabilities of this excellent software in terms of features and functions.

New Photoshop Features

However, the new features of Photoshop in full, are always more than what one can learn. We know Photoshop is a powerful tool, so naturally, it is complicated too. New features and functions are being added to it on a regular basis, so it is essential for the users to keep themselves updated. To help Photoshop users, in this article, we will explore some of the best Photoshop tricks from the experts. Using these methods may help you enhance the workflow, make designing easier, and also can save your time in designing the best possible websites.

Photoshop tricks for the design geeks

These tips are ideal for any designers ranging from beginner to experts. Each of these is chosen based on the inputs from multiple web design. 

To improve the workflow, you need to first set up the Photoshop too in such a way that it works exactly the way you want it for the particular project. Work gets easier and uncluttered with an adequately tuned tool.

  • Workspace streamlining
  • You can access the following path as:
  • Window – Workspace – Graphic and Web.
  • It will tune the existing tools for the specific web designing requirements and make the task easier. Next, you can access:
  • Edit  – Preferences – Units & Rulers.

From here, you can choose the measurements in terms of pixels to be set as the default measure for all the upcoming documents. To customize the rulers for each document, just click on the document and choose the desired measurement case to case.

 Next, go to Preferences – Performance – History & Cache

Click on the Web/UI Design tab. It will change the default cache settings, which will favor the small files you create with multiple layers. In case of web design, you may mostly work with such smaller files. There, you can also customize the number of history states to be kept. With this, you can go back many steps to undo something and start again.

While using computers, knowing the keyboard shortcuts will help us to execute the task faster and easier. For example, you can use the combination keys of ‘Ctrl+Alt+2 or +3 to create instant h2 or h3 headings while creating a blog post like this. This shortcut is much faster than going to the editor toolbar for doing so.

Similarly, as listed by www.eterpro.com experts, there are many short-cut keys for Photoshop too, which will help you perform faster. Knowing how to perform various actions on this action-rich platform with simple keystrokes will make your task easier. There are many cheat sheets online for common shortcut keys for Photoshop. From the first point onwards, make it a habit of using keyboard shortcuts to get practice and later make it a habit for quick work.

  • Name layers and group them

On using Photoshop for web design, you will be creating a large number of layers for sure to get into the final design. Not only the elements added are formed as layers, but the modifications as adjusting contrast or brightness to get counted as a layer. For this reason, it may be ultimately quite confusing to understand which layer and which stage you want to access once the project is advanced.  In fact, there are many options to make it less cluttered. Let’s explore some possibilities.

The primary way is to group and name each layer. Just double-click on any layer, and you get the option to custom create any name for it as you like. This way you can easily segregate each layer.As an alternative way, you can try to pick up several of the layers at a time by holding down the Ctrl key to pick each layer or press Shift to mark the neighboring layers. To group them, you can use Ctrl+G.You can also right-click on the layers of choice and give the group option. By using any of these methods, your work layers become more organized and easy to access later.

Some other handy Photoshop tricks for web designing also include:

  • Custom filtering the layers
  • Creating a grid layout
  • Importing color swatches
  • Keeping the custom shapes saved for instant future access
  • Switching between the background vs. foreground colors
  • Changing opacity
  • Trying out sample color
  • Undo multiple steps at a time on Photoshop
  • Change the brush size dynamically
  • Open different images as layers for more effective access and edit
  • Copy the CSS directly out of the Photoshop

 

Using these techniques will further shorten your learning curve, and help achieve a lot of things in an easier and user-friendly manner. Knowing Photoshop in-depth can further help you complete your tasks much faster, bring more charm and finish to your websites, and also help you deliver the latest trends by adapting changing technology.

 

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5 Obvious Mistakes That You Must Avoid to Make SEO Efforts Effective

 

 

 

The New Digital Age of Marketing

In today’s digital age, every business strives to gain competitive advantage through digital marketing. SEO is an instrumental factor in expanding the digital marketing landscape. It aims at increasing the visibility of a website on a search engine.

However, the expansion of digital marketing also has certain drawbacks. The search marketers need to identify certain essential points to remember before conducting SEOs. The significant areas of focus for are the constant algorithm updates posted by search engines. For instance, Google has various algorithms for compliance, like Panda, Penguin, Hummingbird, etc. explained later in points below. Apart from algorithms, there also has been an entry of many fake websites in digital marketing providing misinformation which need to be checked. Following are five obvious SEO mistakes that you can avoid in your digital marketing blogs:-

1) Avoid stuffing of keywords

We all know that keyword management is the core of SEO process. Achieving Keyword optimisation is every search marketer’s dream. For that, there are many different technological solutions based on machine learning. These solutions also improve the ranking of a website on the search engine’s search results. However, many times in a quest to achieve a higher rank in search results, search marketers overuse certain keywords. They repeatedly use the keywords thinking that maximum search traffic can be attracted to their websites.

 

But you should strictly avoid this, as certain search engines have officially forbidden keyword stuffing through their algorithm updates. For instance, the “Hummingbird” algorithm update of Google on 22nd Aug 2013 strictly forbids the overuse of keywords. Thus, this is one miniscule SEO mistake you can avoid on your blogs.

2) Prevent irrelevant, spam links and broken links on your SEO website

At times, SEO websites itself have many spam links or irrelevant links which distract the customers. This might discourage a lot of search traffic for your website and will also affect your search result rankings. Also, search engine algorithms will impose some penalty on your website if the links are spam or irrelevant. For instance, the “Penguin” algorithm update by Google on 24th April 2014 forbids spam and irrelevant links on an SEO website. As a result, instead of positive digital marketing, it might lead to negative impact on the image of your site.

To avoid this, you can use backlink checker tools which continuously conduct a comparative check of your website’s links with the search engine’s algorithm updates to ensure that there’s no violation.

Broken links are incomplete links which lead your customers nowhere and negatively affect your website. You can easily prevent broken links on your site by simple careful monitoring

3) Avoid Plagiarism and Duplication in your website’s content

Among the significant problems in Digital Marketing are plagiarism and duplication of content. There has been a considerable amount of copying and duplication of content by fraudulent websites from the original content of authentic sites. Copy pasting or plagiarism discourages the digital marketing industry. While duplication can also be unintentional, but it still affects the websites. There have been algorithm updates of certain search engines over this issue.

For instance, on 24th Feb 2011 Google introduced “Panda” update to check plagiarism and duplication. So if you conduct digital marketing on Google, make sure you avoid plagiarism and duplication. You can approach the services offered by Joel House Search Media Brisbane. They will make sure to provide you with the best possible services at the minimum possible prices.

4) Avoid thin content and advertise-oriented content

 Most of the times SEO websites, to make quick and easy money, resort to posting heavily ad-centric content which lacks appropriate quality. As a result, such thin content does not help the online customers at all. This, in turn, will divert all the search traffic from your website. Recently Google introduced an algorithm update named “Fred”, on 8th March 2017 which strictly forbids heavy advertise and low quality in SEO content. Thus, you must ensure that your website provides quality and relevant content with minimum ad-traffic.

5) Improve your website’s Mobile usability & create a mobile version of your site

Many businesses which indulge in digital marketing only have a desktop site. And as you know that today most of the customers conduct their online searches on their mobile phones, they may be discouraged from visiting a desktop-only site. In fact, Google also had introduced an algorithm update named “Mobile”, on 21st April 2015, making it mandatory for SEO websites to have a mobile version of their sites to improve their mobile usability. So you must make sure that you create a mobile version of your website.

Conclusion

Digital marketing is a big ocean of marketing opportunities with the help of SEO. But certain points need to be taken care of such as search engine algorithm updates and misinformation. The algorithm updates like Penguin, Panda, Fred, etc. aim at checking content related factors like plagiarism, spam links, etc. So make sure that you comply with all these algorithms and avoid mistakes on your SEO blogs.

 

Author Bio: Christopher Jones is a serial entrepreneur, an angel investor and also a founder and former CEO of a digital marketing agency. He also has been an author of a best-selling book on SEO management. In this post, he has mentioned about the common problems that we can see in blogs as well as how it can be avoided for betterment. He has also mentioned about Joel House Search Media Brisbane services here.

 

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