3 E-commerce Trends You Must Prepare for in 2019

 

So what’s new in 2019?

Apart from a few technological novelties, the main prediction for this year is that there will be no big surprises in the industry. The journey will be smooth for both retailers and their customers, and we’ll finally get to reap the results we’ve started predicting a couple of years ago. In other words, this is your last chance to jump in on the trends established in 2018. Wait for the new ones to emerge, and you’ll be missing a huge opportunity.

Here’s what to invest in ASAP.

  1. Social Media Conversion

87% of customers say that social media help them decide what to buy. Though other social commerce statistics are just as staggering, you don’t really need them to confirm what you already know. You are a customer yourself, the same as you are a social media user. 2.77 billion of us are. But just in case you are a rare social media ghost (SMG), here’s another crucial fact: 90% of followers try to reach out to brands via social media. And why wouldn’t we? Social media networks such as Facebook, Twitter, Pinterest, and Instagram are already such an important part of our everyday lives. We use them as communication channels, news sources, collaboration tools, and entertainment platforms, all at the same time.

Why wouldn’t we use them for shopping too?

Convenience, real-time accessibility, and 24/7 availability are the three fundamental pillars of social commerce. They allow us, as customers, to browse products and services without tab-switching. To e-commerce brands, they offer a clean, split-second, on-the-spot conversion. It’s a no-brainer, really. If you’re not selling on social media, you’re not doing e-commerce right.

Here’s how to leverage social commerce in 2019:

  • Add a Shop Now Button to Your Facebook Page

The most popular social network now allows you to list products directly on your Facebook page, along with a convenient Shop Now button for instant conversion. You’ll need to connect your PayPal account as well, but all this takes minutes to complete.

  • Post Shoppable Content and Stories on Instagram

Because Instagram has been acquired by Facebook back in 2012, the on-site conversion options are pretty much the same on both networks. You can add a Shop Now button to the images and videos you post, as well as on your carousel ads and stories.

  • Use Buyable Pins to Boost Pinterest Conversions

A Shop the Look Pin on Pinterest doesn’t differ much from Facebook’s button. Only instead of Shop Now, it says Buy It. The CTA is very effective in both cases, but the payment system is not the same. On Pinterest, customers can use Apply Pay and credit cards.

Immersive Experiences

The power of social commerce lies in engaging visual content and CTAs. When taken together, these two elements offer unmatched convenience. But one thing social media cannot provide is a lifelike experience that enables you to try products and services. You know, like in brick-and-mortar stores. In fact, the inability to see, touch, smell, test, and try out products pre-purchase has long been the only disadvantage of e-commerce. Until now. With the advent and commercialization of VR and AR technology, online shopping has taken a huge leap forward. Take IKEA, for instance. The company’s Place app relies on AR technology to provide customers with a sneak peek of how IKEA products would look in like in their own homes. This fully immersive customer experience is pretty revolutionary stuff that you’ll need to compete with in 2019.

  1. Amazon Advertising

The third e-commerce trend for this year indicates that you’ll need to include an Amazon Advertising course to your corporate training software and that you’ll need to that soon. For 68% of customers, surveys say, Amazon is the only online shopping site that matters.

Not enough to convince you? Then consider this:

80% of online shoppers scroll through Amazon reviews before they make a purchase. You can hardly succeed on Amazon if you don’t get serious about advertising on this platform first, which is why we’ve compiled a short list of three tips for implementing this marketing strategy into your overall e-commerce goals. Pay close attention:

  • Follow Amazon’s Best Practices

Make sure to meet Amazon’s guidelines when creating content for your brand’s product detail pages. Avoid heavy blocks of text and use attention-grabbing imagery to boost your conversion rates. Also, conduct a competitive analysis and borrow the most effective practices.

  • Use Multiple Amazon Ad Types

There’s AMG, AMS, AAP/DSP, and ACoS. Other Amazon ad types include sponsored ads, display ads, and video ads. Use as many of them as you can to increase your daily Amazon sales, as this will get your products ranked higher on Amazon’s product listings.

  • Master Amazon Search Terms

Forget everything you know about keywords and Google-based SEO because these rules don’t apply on Amazon. The platform has its own searchability system based on so-called search terms. Learning how to use them is crucial for effective advertising on Amazon.

Wrap Up

Social commerce, mixed reality technology, and Amazon Advertising will rule online shopping in 2019. As e-commerce concepts and trends, they are not new. The only novelty is if you don’t learn how to use them now, you may not get another chance in a year.

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Russell Ruffino Challenges Price-Based Advertising Model

 

For many small businesses, price wars become a dilemma. At the end of the day, business owners often believe that advertising low prices will bring droves of new business through the door. Nonetheless, Russell Ruffino challenges this concept, and has done so with smashing success.

Who Is Russell Ruffino?

Before we get into why price-based advertising simply isn’t the way to go these days, it’s important that you understand just who is behind this idea. Russell Ruffino was your average Joe. Working as a bartender for $500 per week, he was in the midst of the rat race, working paycheck to paycheck at a job that he simply didn’t enjoy anymore.

After several years in the rat race, Ruffino was fed up. He was ready to do something meaningful with his life, and soon, walked away from his job. In doing so, Ruffino founded Clients-on-Demand, which quickly grew to become a multi-million-dollar company. Today, Ruffino enjoys a level of success that most can only dream about, and he has gotten there by challenging the status quo in everything that he has done.

Russell Ruffino Is Onto Something With Price Based Advertising

In following Mr. Ruffino, I’ve learned that there are several problems with allowing your business to get involved in the price war. Among the largest are:

The Types Of Customers That You Will Attract :

When your advertising is centered around the price of your product or service, the people that you are actually targeting are bargain shoppers. Sure, it’s great to make a sale, but are bargain shoppers really the types of customers that you want to tailor to.

Think about it, the bargain shopper may be brought in by a great ad about a great product at a great price. However, when you price your product or service at a bargain, you’re not making very much money with each sale. So, you quickly become reliant on repeat business from those that see your ad.

The problem with that is that most bargain shoppers simply aren’t loyal. If they can save a dollar going to your competitor and buying a product or service of lesser quality, they generally will. So, you find yourself going through a constant revolving door of paid ads, small earnings and a need to produce more paid ads to generate more pennies.

Customer Service Becomes Inadequate :

When running your business based on the price of your service, you may drive quite a few new customers through the door. However, you’re not going to make much money from each customer. So, your business quickly becomes a volume business. That sounds great, but volume isn’t a good thing.

Russell Ruffino explains that by pricing your product or service higher, you will have the opportunity to make more money with each customer. As a result, you will have more time to spend with each customer, giving you the ability to provide the top-quality service that high-end clients expect to see. This ultimately leads to repeat business and referrals of other potential high-end customers.

So, How Do You Find Clients That Are Willing To Pay The Big Bucks?

Believe it or not, this process isn’t quite as difficult as you may think. In fact, finding the high-end clients that can take your business to the next level is as simple as making a few ads on social networks with fine-tuned targeting.

The idea here is not to target the masses. Instead, it’s important to target people that actually need your product or service. For example, if you’re a business consultant, instead of advertising to everyone, go to social media and only advertise to business owners, CEOs and other members of upper management. By tuning your ads to your high-end customer base, you may pay a little more on a pay-per-view basis, but you will have the benefit of knowing that everyone that sees your ad has the potential to be a meaningful customer.

Final Thoughts

If you’re a small business owner that is getting tired of the price war, it’s time to walk away from it. Instead of competing based on prices, it’s time to compete based on quality. Simply provide the best product or service that you can, and when you do, target your marketing efforts to those that are in NEED of this product or service. In doing so, you can escape the price war and start increasing your margins, allowing you to provide better customer service, improve your opportunities to scale, and stop wasting time on customers that simply aren’t going to make you the big bucks.

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Top Six Best Ways to Finance a Company Car

Having a company car can be a massive deal to you, the employer, as well as your employees. It can be an additional perk to working for you, helping to improve employee morale, but as the employer, having a company car can also help promote your business’s image. While it does not mean you should go above your budget, there are ways to finance a luxurious car that is sure to help promote your business.

To help you choose the best model for your company and get the best finance options, read the following guide for advice on the matter.

1. Know Which Models Are Best for Your Business

When you buy any vehicle, it should always be because it will accomplish the jobs you need it to do, and not because you like the brand or have always dreamed of driving that specific model. If you don’t choose the model of your vehicle based on need, you are only boxing yourself in the future. With company cars especially, you want the vehicle to perform how you need them to for as long as possible. This means if you need towing power, it is best to choose a strong model, whereas if you need a lot of storage space, choose a flatbed truck, and so on.

2. Don’t Buy the Newest Model

When you buy one or two company vehicles (that aren’t large transportation trucks), you can save a lot of money by buying a slightly used model. Remember, your car will lose half its value when you drive it out of the plot or dealership.

3. New vs. Used

Regarding used cars, so long as the vehicle is certified you can enjoy much lower costs on vehicles that are fairly recent, just because people often trade in their current vehicle for a newer model.

To save on new vehicles, all you need to do is choose the model that is one or two years old. Dealerships often want to get these models off their lots as soon as possible, and if you go during a sale or at the end of a fiscal quarter, you can likely save a lot of money and enjoy the full warranty of that new car.

4. Trade in an Older Vehicle if You Can

If you do have an older vehicle, it is often best to trade up. One of the key benefits of new vehicles is how efficient they are with their fuel. By doing this you can not only have a newer, better performing vehicle, but you can also save a lot on daily operating costs. When your company requires a vehicle to the point where owning one is paramount, it is best to reduce its operating costs as much as possible.

5. Find the Best Financing Rates

Financing is what will end up haunting you if you aren’t careful. Sure, you could get a vehicle for a very small down payment, but you will end up paying far more in monthly repayments. For businesses, this can be incredibly risky. Unless you are growing comfortably, even one bad month can mean these fixed costs hit you. That is why you owe it to yourself and your company to find the best auto financing options out there, and to do that you need to know the basics, like what the principle of the loan is, what APR is, and so on.

6. Know How to Negotiate

Learn how to negotiate, and always be prepared to walk away. You need a good deal to make trading a vehicle up worthwhile, and when you are just starting out as a company, it can often be your only option.

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Best Email Marketing Strategies to Boost Your E-Commerce Conversions

The Personal Human Touch

Recent developments in technology have contributed to boosting up the industry vertical of e-commerce websites to a great extent. However, with extensive growth in the e-commerce business, it has been closely observed that the human touch gets missed by the users in their buying experience. Users usually do not have access to communicate with any physical entity while buying products online that restricts them with their buying choices in more than one ways.

We have seen that e-commerce drives online sales, but an online store without a proper email marketing support lacks sales enablement. Email marketing conversation keeps the e-commerce store alive and relevant for the customer. The biggest challenge that businesses face while applying email marketing strategies to accelerate their e-commerce conversions is that the control of the email communication between a brand and the customer is always in the hands of the latter. Let us look at some of the ways following which one can get over with such challenges in a smooth manner, and get maximum business benefits with e-commerce.

Choose a Catchy and Attractive Subject Line

You might have heard the term that first impressions are always the last. Imagine your users working on their desk, and an email message pops up on their smartphone featuring your best offers of the season. Putting up the same in front of them in the best and most creative way would be the key to pique their interest in focusing on your mail. Choosing a perfect subject and preview line is always crucial to creating an impactful impression over your customers. Not only that it attracts them more towards your brand, but it also strengthens their trust towards your brand offerings.

Make them Open your Mail

There are tons of promotional emails that a customer receives on a daily basis on their email accounts. It is not necessary that they are going to open each one of them. In fact, there are many emails that directly go to the spam folders to never to be explored by them. How should you manage to convince them to open your promotional mail? With an attractive subject line already in place, an effective preview text is highly crucial for grabbing their attention in the space of just a few seconds. Optimize your preview text to establish further communication with your customers make a big difference.

Lock the Attention of Your Customers

If you want your customers to act on your emails, you must have a clear strategy to increase their curiousness to catch a certain offer that you are throwing in their court. To start with, address the consumer in a personalized manner to establish an emotional link with them in the first place. In your email content, the learning quotient must have a powerful convincing and explanation power to enable them to understand the offers and drive their learning towards your brand in a crystal clear way. You can also present the content with the exact quantum of cost value to entice them towards taking definitive action.

Use Special Occasions for Your Advantage

Holidays and festivals bring with them an air of positivity and eagerness to purchase new items. Creating your email campaigns revolving around holiday season themes can make a whole of difference for your email marketing success. Research data has clearly shown that during the times of Christmas, New Year and other big occasions, big portions of sales are directly driven by the customer traffic attracted by email marketing campaigns. Incorporate this fun email marketing strategy in your emails to get instant positive results to boost up your e-commerce sales during the times of holiday seasons.

Start an email Series

Make it a fun experience for your customers from the very beginning by attracting your visitors with a series of email campaigns. As a welcome gesture, offer them lucrative discounts to build strong relations and boost your conversions. Besides highlighting your brand best features, it also works as excellent advertisement support for your brand. Make email series post-purchase including information related to shipping, and other tracking details. You can also ask your customers to put their valuable feedback once receiving their products to encourage them to stay on your website for a prolonged time and build your brand trust in them. A series focussing towards asking your customers to shop back and rewarding them to stay with your brand for a long time would further play a decisive role to boost up your sales.

Make Your Promotional emails more Personalized

Using personalization in your email marketing would be a sure shot way to enhance your e-commerce sales. However, you do not have to fake familiarization by addressing your clients with their personal nicknames. Sending bespoke content suiting the individual needs of individual customers would lead to greater traffic on your website. You can start using this strategy by segmenting your custom preferences on the basis of gender. You can also take assistance from previous interaction with your targeted customers that will make it clearer to you about their individual preferences. Analyzing the past purchased products by your customers shall also enable to create a better and compelling email framework for increasing your sales. There are better chances that the customers would likely buy any item that is similar or complementary to what they have purchased in the past.

Keep Your Call to Action Catchy

Having an impactful call to action display encourages your customers to click on the same and enter your website to further move towards making an effective purchase. Design your call to action message visibly attractive, legible and powerful. Having provided an impressive call to action is as important as detailed information related to yourbrand offerings and offers. You can use unique color scheme related to the color of your brand logo and website for the style of your email. You don’t have to make its size bigger than the other content, but the use of right color, button shape, and a catchy line would do the trick.

Redirecting the Audience to Your Website’s Landing Page

It is absolutely essential for your marketing team to put a link of your landing page in your promotional emails. No email marketing is complete without directing the audience to your landing page. Ultimately, your end goal is to enhance your online purchase that creates the necessity to put a clear direction sign for your customers to visit your main website or any important landing page with a dedicated link mentioned below it. If you are sending these emails for a special purpose or occasion, it would become easier for your audience to explore the page by putting a link for them.

Increase Click-through Rates with A/B Testing

The technology related to A/B testing refers to creating more than one title for the subject line of your email. Analyze your conversion rates with the emails and understand which of the emails scored better than others for increasing your sales. In order to achieve positive results out of this, you must send several emails and observe how many customers subscribed to your services after reading which of these emails. To achieve better clarity over the concept, hire an expert digital marketing company with SEO experts to incorporate this attractive technique in your email marketing in a better way.

The Power of a Thank You email

Your work doesn’t end with selling your products to the customers. They have spent their hard-earned saving on your items that need to be acknowledged to establish a lasting relationship with them. You can do so with a thank you mail to individual customers listing the items that they purchased along with links of related items, additional offers, any special offers on the items of similar genre. You can also ask them to review your products after a while to remind them about the special offers that have been running on your website at the current moment.

Remind the Customers to Finalize their Purchases

There are times that customers add their items in the cart but forget to purchase due to different personal reasons. Send them a reminder mail to make the purchases, and the chances that they are going to perform the action become better. Make the email attractive by posting the items to-be-purchased in your email that would invariably lead them to complete the final step of making the purchase.

At the end of it, it all comes down to the knowledge that with the recurring developments in technology, man is turning into machine, and machine is turning into a man. With a great amount of work performed by the machines, a lack of human interface is quite visible when it comes to e-commerce business interactions. Humanizing e-commerce through great content-driven email marketing campaigns would give a definite boost to your lead conversions over your e-commerce websites.

Author bio:

Being a senior business associate, Peter Davidson strives to help different brands and startups to make effective business decisions and plan effective business strategies. With years of rich domain expertise, he loves to share his views on the latest technologies and applications through his well-researched content pieces. Follow him on Linkedin and Twitter.


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Digital Branding: How it Can Help Your Business

Advantages of Digital Branding

One of the fastest ways entrepreneurs can grow their business is to utilize online and digital mediums. Search engine, blog or content, social media, video, audio, etc., are some of the tools that can help you promote your business effectively and give you the visibility you need to improve your bottom line.

What Really is Digital Branding?

Digital branding is a modern marketing strategy that is adopted by businesses to woo customers online. It includes the use of online marketing techniques such as search engine optimization (SEO), content marketing, social media channels, paid digital advertising, etc.

Digital branding is the bedrock of modern marketing. It gives organizations a broader reach regarding being read and seen by the mass public in different parts of the world, enabling businesses to build a digitally visible presence.

How Digital Branding Can Help Your Business

Digital branding is a savvy business strategy which when used correctly, can improve your business and help you to stay a step ahead of the competition. Here’s how:

  • Digital branding gives you an avenue to build customer loyalty and take advantage of opportunities: Digital branding provides organizations with a powerful technique to better connect with their target audiences, follow market trends, as well as respond to market needs. Engaging your target audiences enables you to build customer loyalty and drive client demand.
  • Reach more people: The advent of the internet means that you can use multiple online platforms such as social media sites, advertisements, chat sites, etc., to expand your audience reach.
  • Personalization: By permitting you to connect with consumers via multiple channels, digital branding gives you an opportunity to listen to client needs, emotions, wants, and personalities. Having all these information enables you to adapt the customer experience to customers’ specific needs. This improves the customer experience and makes your customers feel special, building customer loyalty as a result.
  • Higher conversion rates: Convenience is one of the best ways to make consumers love your organization. Search engine optimization can help give you better positioning in search engines. The higher up the rank you are, the greater your visibility, and the higher your conversion rates, as ranking top enables you to achieve higher click-throughs. Higher conversion rates ultimately result in increased revenues. Other acts that can help boost your conversion rates include creating a blog, allowing product reviews, or opening a forum.
  • Cost-effective: The cost of digital branding is considerably cheaper than traditional marketing techniques.

Business Exposure

All businesses need exposure; digital branding exposes you to the right kind – a global audience. This means a significant opportunity to become popular, sell your product or service, and create opportunities for your business to perform.

 

 

 

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Customer Loyalty Programs Start Using Artificial Processes and Strategies!

Increasing Customer Loyalty

Everyone knows that increasing customer loyalty is all about making bigger profits, creating a group of raving followers and finding customers at a faster and cheaper price. In the long run, customer loyalty can do wonders to your business. However, there are many questions and debates on how to ensure customer loyalty! Can your customer support knowledge base help you understand what customers really need? Can you use knowledge base support software to judge the requirements of customers online? Is it possible to use artificial intelligence to understand and improve customer loyalty?

According to experts, the answers to these questions is a big yes! Yes, you can go beyond manual, traditional methods and use software programs and artificial intelligence to boost customer loyalty.

Understanding Artificial Processes in Customer Loyalty Programs

Few months ago, Joseph Nunes and Xavler Drez made news. The whole world learnt more about their customer loyalty adventures. This duo experimented a new type of customer loyalty program at a local car servicing center. The consumer researchers rewarded 300 customers at the car wash with loyalty cards. Half of these loyalty cards expected customers to make eight transactions before winning a free service or car wash. The rest, needed ten transactions. However, there was a small twist to the story. The company offered two free bonus car washes as a head start. This means, their business began with free services.

In both these situations, potential customers had to make eight transactions for a free service. But, there is a small amount of difference in how complete the offers are. In offer one, the customers were zero-percent complete. On the other hand, offer two ensured 20-percent of completeness.

Now, you might wonder if the customer support knowledge base and this “Artificial” progress would ensure customer loyalty in return.

In the next few months, the duo noticed that 1/5th of the customers opted for the first offer. And, ½ of the customers chose the second option. This clearly proves an increase of 80% in terms of customer loyalty. Indeed, artificial progress has helped the car wash enjoy a better level of customer loyalty.

If you are planning to venture into customer loyalty, you must invest some time and effort on artificial progress. This is a smart way of introducing your business to new customers. Meanwhile, it is a strategic way of helping customers continue your products and services. The time required to witness the impact of artificial progress may appear long, yet it is worth your time and effort.

What is Customer Loyalty?

Before you start focusing on your customer support knowledge base and invest on knowledge base software, you must have a clear understanding of what customer loyalty is all about.

Let’s understand this with two real-time scenarios:
  • If you are an author, customer loyalty for you is represented by the number of people reading your books. For instance, if someone buys all your three books, they can be treated as a 100% loyal customer. And, if someone chooses to read only your book only once, they are less likely to return.
  • If you are a designer or a consultant, customer loyalty is identified by the number of people asking for your services. If people keep requesting for your services, you are on high demand! For example, if I approach the same designer for all my needs that is 100% customer loyalty.

If you want your business to endow and enjoy the benefits of customer loyalty, you must stick to a structured process. Here are three steps you must follow as a part of improving customer loyalty over the internet and using artificial intelligence to give it a boost further.

Step #1 – You need to have a well-established Goal

First of all, you must appreciate the fact that artificial progress can help you. Don’t think twice to make use of endowed progress. After all, every business needs customers and goals to focus on. You might be venturing into an eBook, design service or hourly consultation, the business doesn’t really matter. Artificial progress can help you. When paired with knowledge base software, it turns into a power tool for any business.

Step #2 – Understand What your Customers Need

Everyone knows that customers are longing for efficient and effective services. However, loyalty goes beyond these elements. Today, you must educate customers on what has to be done for better servicing and products. Companies must be specific about behaviors and actions that can be rewarded. Why would you reward your customers and keep them loyal? Do you intend to reward all your customers? Or, do you wish to reward customers who refer and advertise your business? Or, do you wish to reward customers who have stayed with your business for a long time? It is important to decide what your loyal customers must have done or do.

This is when knowledge base software programs become useful. These software programs will help you keep track of customers. You will be able to monitor every customer individually. In the long run, you will have plenty of data about your customers, what they want and what they have done to become loyal. The best way to exploit any artificial or endowed progress is through knowledge-based support systems.

Step #3 – A Head Start

Remember the car wash case study? It would be wise to give your customers a head start. This will be a bonus that adds more value to your business.

But, you must not give a head start without valid reasons. Always stick to limited bonuses. This route works well when you have to launch a new service or product. The limited time bonus will create a hype and keep your customers geared.

Step #4 – FAQ is Must

Your customers tend to come across various difficulties that can be answered easily. But to cater their questions, it is advised to create a FAQ page that gets most of them covered easily. Not only will your customers get to receive the answers on time but also reduces the workload from your support department.

These FAQs can also be linked to well curated tutorials that aid your customers in times of needs. This will boost their loyalty towards your brand and will be more willing to spread the word.

Step #5 – Expert Support Team at Place

A skilled team of customer support agents can help you boost the loyalty factor. But make sure that they are well-trained about your product or service that helps them answer any technical questions. In case you plan on training them or think of developing an ongoing training program, then a knowledge base software can come to your rescue.

It can help you develop a training program for your support agents that they can access anytime, anywhere. As they get equipped with the online program, it’ll be easier to get all customer queries resolved in no time. Hence, increasing the existing customer loyalty rate towards your brand easily.

Step #6 – Multiple Channel Availability

If you wish to help your customers reach you at anytime, from anywhere, then it’s important that they find you available at all times. This is also possible if you work towards building a stronger presence across multiple channels. Reason is simple. Your customers would not necessarily try to get in touch with you with emails or calls.

They’d also prefer if you make yourself visible on various platforms, so that their options aren’t limited to just one or two. No matter what business you own, building a stronger visibility across multi-channels is important. This helps you satisfy your customers in the shortest span of time possible.

What’s great is you not only get to retain customers with prompt responses, but also build a strong relationship with your customers easily. This leads to expanding your customer loyalty further because your organization is taking the effort to reach out to them in time. A great way to build positive points amidst customers.

The Verdict

Dan Pink once told, “There is a big difference in what science knows and what businesses really do”. If you want to improve customer loyalty, go ahead and use endowed progress (or artificial progress). This is a tool that can keep customers attached to your business for a very long time.

After all, it helps you know their expectations from your brand when they plan to invest in your services or products. This can be done successfully by

 

  1. Monitoring every single customer and the decisions they take while browsing through your website.
  2. Giving them a great head start with valid reasons, so they can stick around with your brand for in the long run.
  3. Making yourself available at anytime, anywhere by increasing your presence on various platforms.
  4. Building a stronger support team that helps your customers get all the answers they seek when in trouble.
  5. Creating detailed FAQ with the help of a knowledge base software. These can help your customers find instant answers to their queries hassle-free.

 

So, do not get worked up on how to get your customers more loyal towards your brand, when the integration of such software can help you resolve the issue successfully.

 

Author Bio:-Robin is a Technical Support Executive. He is an expert in knowledge management and various Knowledge base tools. Currently, he is a resident knowledge management expert at ProProfs. In his free time, Robin enjoys cycling and sky diving.

 

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Dr. Joe Johnson of Welfont – Serial Entrepreneur And Venture Capitalist Gets Another Homerun!

 

Fastest Growing Real Estate Brokerage in America

Winning the prestigious INC 5000 award for the Fastest Growing Real Estate Brokerage in America over a three year period is no small accomplishment, but for Dr. Joe Johnson, growing up a missionary kid in Brazil, it’s truly a dream come true.

Johnson, a competitive swimmer in college and captain of his swim team seems to run his business with a heads down and swim for the finish line manner. So, when Johnson saw in year three, that his startup venture, (Welfont) stood a very real chance of placing high in the INC 5000 standings, he and his team put their heads down and in 2017 went all out to finish strong and by year end amassed an astonishing 11,359 percent three-year growth rate. To understand how Welfont got to where they are today, it helps to better understand the journey of Johnson’s life. He started his first business, a landscaping company, while still in high school. He had a truck and earth moving equipment but wasn’t old enough to get a driver’s license. But obstacles like these were just minor inconveniences to him. The solution was simple. Improvise. He just hired kids a little older than him who had their drivers license and he was in business.

Early Bankruptcy

Armed with more enthusiasm than business sense, by age 21 his vision and sales far outpaced his financial and staff resources as well as his operational processes. As he is quick to admit, “Out of pure incompetence, by the time I turned 21 years old, I went bankrupt.”

After Johnson went bankrupt at age 21 (on his lawyers’ recommendation), he worked other jobs and eventually earned enough money to pay off the creditors that he was no longer obligated by law, to pay. Somewhere along the way, Johnson had come to learn that a good name is more important than wealth.

 

First Turnaround

Upon graduating from college, Johnson mailed out 2000 resumes applying for the position of CFO. He received four requests for an interview and exactly one job offer from a failing $12 million tech company which he quickly turned around and was sold for a handsome profit. Doing things on a big scale became the hallmark of his storied career, including earning his doctorate at age 41, in Entrepreneurial Leadership from Regent University.

More Turnarounds

Johnson took over the reins and re-launched the struggling SUCCESS Magazine with a new team, which won “Best Design Launch of the Year Award” and gained over 500,000 in print circulation and was subsequently sold for millions of dollars. It was this type of success that fueled his desire to become a venture capitalist and enjoy more of the fruits of his labor.

That opportunity came in 2011 when he bought an insolvent real estate training company, making it wildly successful, earning a seven figure profit in just the first quarter.

Get Motivated Seminars

But fast forward to 2012, when the opportunity came to buy his former employers flagship company, Get Motivated Seminars, Johnson leveraged his previous success and went “all in”. Unfortunately, the previous owners were in a bitter divorce, greatly complicating the transfer of ownership. By year end, it was over, and the doors closed for good.

Down, But Not Out

Johnson’s love of real estate had become deeply ingrained into his psyche. In 2014, he began a consultancy helping nonprofits utilize the tax laws in Section 170 of the IRS code to acquire underutilized commercial real estate assets. It was the beginning of what became known as the Welfont Group of Companies. It soon became apparent that he could help a lot more folks and build a solid business by adding commercial real estate brokerage to the services his company could provide. Within 36 months, transaction volume grew to hundreds of millions of dollars, becoming the fastest growing real estate brokerage in the history of the Inc 5000.

Success is a Journey

Over the years Johnson, now 43, has created hundreds of jobs through various start-ups and turnarounds while earning his MBA and PhD, personally funded over 15,000 microloans in over 80 countries for underprivileged entrepreneurs, saved one of America’s oldest and best loved business magazines from bankruptcy, acquired over 10 million square feet of real estate nationwide and most recently not only ranked in the INC 5000 as the Fastest Growing Real Estate Brokerage in the country, but also ranked #16 in the top 20 fastest growing companies of all types.

 

 

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The Top 5 Digital Marketing Trends to Watch Out For

From the ever-evolving world of mobile to the rapid development in artificial intelligence; digital marketing is in a constant state of flux. It is a real challenge for digital marketers to keep up with the latest trends and stay in the loop, with cutting-edge technologies and strategies. Here are 5 digital marketing trends that will reshape the industry this year.

 

1) Marketing through live video using Instagram, Periscope and Snapchat

Instagram, Periscope and Snapchat are allowing businesses to connect with their target audience in real-time. Live video has become an essential component of social strategy as it helps to humanize a brand.

Periscope is a live-streaming app owned by Twitter and it allows broadcasts to be auto-published on Twitter accounts, as well. Followers can engage in real-time communication and the broadcasts can be viewed for 24 hours on mobile devices, as well as, desktops.

Snapchat is a semi-live streaming app, which removes the pressure of watching a video right here, right now. But, once the video is viewed, it disappears. Also, this app has a feature called ‘story’ allowing a user to create a collection of video to be viewed for 24 hours. It even allows viewers to save the video and upload it to other channels.

Instagram, on the other hand, combines the best elements of Periscope and Snapchat. On Instagram Live, followers can watch a video while it is being broadcasted and remove access, once the broadcast is completed.

2) Personalized Marketing via Big Data Analytics

Big Data Analytics is playing a major role in moulding digital marketing campaign and enhancing sales effectiveness. A full service digital marketing company can help you collect data, such as customer information, demographics, interests, behaviors and other relevant business information. The data collected will help you identify shopping & demographic trends and income levels while helping to customize your marketing strategy for meeting specific customer expectations. Big Data will help you in identifying the propensity to convert different behavioral patterns and characteristics of the consumers.

3) Marketing via Virtual Reality

Virtual Reality may be a craze among gamers, but it also has huge potentials in marketing. This technology has fundamentally altered the way businesses interact, with their target audience and market their products. While augmented reality (AR) uses 3D model to augment the real, physical world; virtual reality (VR) creates an environment,which is completely different from the one that you are in standing in.

In 2016, OnePlus utilized the VR marketing strategy to launch its flagship phone, OnePlus 3. OnePlus teamed up with AntVR, the VR specialists, to create 30,000 Loop VR headsets that were gone just as soon as they hit the markets. The chinese smartphone manufacturer showcased the launch of it’s flagship phone with the help of VR.

This marketing strategy went down well with the consumers and the comfortable VR headsets created all the buzz necessary around OnePlus.

4) Marketing using Wearables

The use of marketing via wearables is one of the emerging digital marketing trends, due to its wide demographic appeal and the ability to be integrated, with smartphones. It allows marketers to tap into the market by interacting and sharing relevant information to consumers through a personal channel. The market for wearable technology is estimated at a whopping 31.27 billion USD by 2020. With its presence on social media, wearables are a huge push to the healthcare and the marketing industry.

 

5) Marketing using Artificial Intelligence Bots

Artificial intelligence (AI) and digital marketing bots may not be able to replace humans, but can be utilized to supplement human knowledge and experience. Marketers, via AI, can unlock deeper insights into consumer base and communicate with prospective customers more effectively. It can help eliminate impersonal and monotonous aspects of a marketer’s job.

Bots can replace humans in places, such as online customer interaction and answering queries. From virtual shopping assistants to personalized content suggestions, AI is making great strides into the digital marketing industry. For instance, Facebook is making the use of artificial intelligence bots for helping users book a flight, providing answers to health-related questions, providing latest financial news, and so on.

The above-mentioned are the top 5 digital marketing trends in 2017 that you need to incorporate, right now, in your digital marketing campaign.

 

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Statistics for Video Views in Marketing, on Websites, and Social Media

Video as a Marketing Tool

Video is a potent online marketing tool if you know how to use it. It is a cost-effective way to extend your reach, enhance your brand, and grow your business. The use of videos is perhaps more important today than ever as consumers are increasingly faced with an abundance of platforms that have become a staple of their daily lives.

Today’s consumers are more sophisticated than ever. They are increasingly interacting more and more with on-screen graphics and videos through virtual communities such as YouTube, Facebook, Snapchat, Vimeo, Instagram, and even Twitter.

With this in mind, we have identified some of the most exciting statistics for video views to help marketers and individuals understand the power of video as a marketing tool.

  1. 97% of marketers say videos help consumers understand products (Hubspot)

Technology has revolutionized the means through which customers find product information. The advent of the internet and growing awareness among the mass public means that customers now use the internet to understand a product in detail from every perspective instead of waiting to be sold to.

Consequently, marketers are advised to use explainer videos that make complicated things simple by explaining their product features in a way that costumers understand to boost engagement.

  1. Globally, consumer internet video traffic will be 80% of all internet consumer traffic by 2019 (Tubularinsights)

Consumer internet video traffic will dominate other types of traffic, accounting for 80% share of the global market by 2019.

  1. 81 percent of businesses now use video for marketing (Hubspot)

Due to its ability to boost engagement, conversation, and sales, 81 percent of companies now use video as a marketing tool.

  1. 78 percent of businesses revealed videos provide a good return on investment (ROI) (Wyzowl)
  2. 82% of companies intend to spend more on video marketing in 2018 (Wyzowl)
  3. 76% of marketers admit video help their organization increase sales (Wyzowl)
  4. YouTube is the most visited site after search engine, Google (Alexa)
  5. 99 percent of businesses who already use video say they will continue to do so in 2018 (Hubspot)
  6. 72 percent of consumers would instead use video to learn about a product than other types of content (Hubspot)
  7. 83 percent of audience would consider sharing a video they like with others (Hubspot)
  8. Using a video on a landing page can boost conversions by 80 percent (Invisia)
  9. Your website is 53 times more likely to jump to the top of Google search results you embed a video in your site (Yumyumvideos)
  10. Snapchat users watch 10 billion videos each week (Adweek)
  11. 82 percent of Twitter users view video content on the site (Twitter)
  12. Instagram is the only site where photos receive more engagement than videos (Sprout Social)
  13. Social video generates 1200 percent more shares than image and text content combined (Wordstream)

 

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Paula Deen Restaurants Presented By Wall Street Research

Wall Street Research Introduces Paula Deen Investment Opportunity to South Florida

Phoenix Hospitality & Entertainment, Inc. was established in August 2016 in Delaware to capitalize on the desire of global consumers to participate in the celebrity culture.

Phoenix Hospitality is partnering with Paula Deen to monetize her fan loyalty and extensive social media following by further extending her brand into the restaurant and retail space. Historically, celebrities have monetized their notoriety by entering into licensing or sponsorship deals for merchandise. Phoenix Hospitality is working with Paula Deen to leverage her brand and social media followers to initially build a successful chain of Paula Deen restaurants and retail throughout the southeast region of the United States and potentially nationally. These restaurants will be located in high-density tourist destinations and captured markets such as airports and casinos. The locations for these ventures are being carefully chosen so that they will be successful due to their fundamentals; i.e. high traffic, premium location, limited supply of competing outlets, etc. Their success, however, should be turbocharged by the Paula Deen overlay.

Investor Capital Being Raised

Up to $16 million of investor capital is being sought over a three-year period to provide the capital base (with another approximately $17.4 million of profit reinvested over the first three years) for the development and opening of approximately seven Paula Deen themed restaurant and retail concepts.

As shown in the attached pro forma, after opening of the first seven restaurant and retail concepts, there is material cash flow available for distribution
to PDRI Group, growing the business and/or positioning the company for sale or taking it public, all options which would provide extraordinary returns to PDRI Group.

In pursuit of the development plan, Phoenix Hospitality has entered into definitive documents with Paula Deen Ventures to monetize Paula Deen’s fan loyalty and extensive social media followings by expanding her highly successful street restaurant and retail footprint in Savannah, GA and Pigeon Forge, TN throughout the United States, with the first phase of restaurant and retail expansion focused in the South, including, but not limited to, Texas, Florida, Louisiana, Georgia, North Carolina, Tennessee, Alabama, Virginia, and the Washington D.C. metro area.

Paula Deen Restaurants Home Cooking

Paula Deen will fully engage her existing, and future individual domain assets in these areas, to promote the restaurants, including social media and any and all media appearances or events, endorsements, corporate relationships and other publicity. This business platform is being led by hospitality and restaurant executives with over 40 years of experience collectively in the industry. The executive leadership are recent former officers of the Delaware North Companies, a privately held company with over $3 billion in revenue and more than 60,000 associates on 4 continents providing dining and other hospitality services in diverse spaces, including, street restaurants, hotels, casinos, sports stadia, airports, rest stops, cultural institutions and Disney.

For Further Information on Paula Dean Restaurants Contact Alan Stone : WALL STREET RESEARCH

 

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