Three Ways to Turn Negative Publicity Into Something Positive

As the classic saying goes, there is no such thing as bad publicity. But while there is something to be said about having people discussing your company, even if it’s not in a positive light, it is still a stressful experience to deal with negative stories, especially when they are not true. With that in mind, let’s look at a few examples of negative publicity, and how company owners should address each situation:

False Rumors

What do Amway and Nutella have in common? Being the victim of false rumors and, in both cases, swiftly addressing the untruths and correcting them. In the case of Amway, there has been a prevalent myth surrounding the company that they are basically a pyramid scheme. This type of misinformation may prevent people from purchasing cleaning products, beauty products and supplements from the company, as well as signing up to work for them. To quash this myth, Amway got busy posting the truth about their company on their website. In the case of Nutella, in 2016 rumors began to fly that the tasty chocolate-hazelnut spread contained carcinogenic palm oil. Ferrero, the company that makes Nutella, launched a campaign that explained how safe Nutella is; as a result, their sales began to flourish again.

True Mistakes

In some cases, companies do make actual errors, ranging from minor to more cringe worthy. Lulumon, a successful yoga pants company, sold pants in 2013 that were quickly discovered to be see-through — not exactly what you want to see or wear when in a crowded yoga studio. Another error happened in 2014, when American Apparel posted a photo of the Challenger space shuttle explosion and labeled it as “fireworks.” In cases like these, the best approach is to acknowledge that an error in judgment or materials was made, apologize sincerely and then do what you can to make things better. In the case of Lulumon, they reacted quickly to recall the see-through pants and replaced them with new pairs. For American Apparel, removing the photo immediately along with a heartfelt apology was a good approach.

Negative Reviews

Thanks to the power of social media and online review sites like Yelp, any customer can potentially complain about your company online. When you pride yourself on providing outstanding products and services, some cranky pants who is falsely accusing you of doing something wrong can be frustrating. While it might be tempting to fire back a scathing reply to the Negative Nellie, it is best to wait until you have calmed down. Then, respond to the negative review in a professional manner; for example, apologize for the person’s bad experience, point out that this is rare in your business, and offer him or her the chance to come back so you can make things right. Other people who read the review and your reply will see that you truly appreciate your customers and want to make sure that they are happy.

Making Lemonade Out of Lemons

If handled correctly, negative publicity can almost always be turned into something positive for a company. So while it is still jarring to realize your business is being talked about in a bad light, it is definitely possible to turn the situation around and use the opportunity to show your company in an outstanding way.

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5 Top Financial Technology Trends

Lately, there has been a lot of buzz in the financial services space over the quick and radical changes in the sector brought about by its shift to a new, digital model that will fundamentally transform everything.

In this piece, we take a look at the trends shaping the financial services industry to bring you up to speed on events.

  1. Digital Transformation

Our world is becoming very tech-inclined with a growing reliance on technology and online resources. This, coupled with increased competition from fintech and regtech firms whose business model revolves around a variety of new technologies has forced traditional financial institutions to invest in digital technologies to remake processes and become more efficient.

  1. Artificial Intelligence (AI) and Blockchain

AI and Blockchain continue to expand the frontiers of technology, enabling companies to solve even harder problems and disrupt the financial services landscape with huge competitive advantages. AI, for one, is taking the financial services industry by storm.

Several financial services firms now rely on artificial intelligence to cut cost, save time, and add value. For instance, wealth management institutions now use robo-advisors to analyze and understand client investment, spending, and general behavior regarding money management so they can customize the advice offered to customers.

Similarly, the blockchain, the technology which runs cryptocurrencies, continues to power innovation in the financial services sector. It offers an opportunity to speed up and simplify cross-border payments, ensure greater trade accuracy, improve online identify management, and ensure transparency in financial operations.

Through smart contracts, transactions and agreements are executed automatically once the conditions coded in them are satisfied. This help eliminates the need for an intermediary and leads to a reduction in cost.

  1. Digital-Only Banks Influence in the Financial World Continues to Grow

Digital-only banks and fintech companies are threatening to replace traditional banks as the focal point of the banking experience. As technological advancements continue to expand and consumers become more comfortable using the internet, their expectations for instant and straightforward digital interactions will continue to increase.

By their very nature, digital-only banks possess the tools necessary to offer consumers what they expect and prefer. Not operating from any physical location means they attract low transaction cost, which allows them to distribute resources better to provide customer experiences that are uniquely differentiated.

For instance, DBS Bank, a Marina Bay-based digital-only bank offers up to 7% interest rates on savings accounts, unlimited access to ATMs, zero balance requirements, etc., all of which can be difficult for legacy organizations to provide.

  1. Big Data Continues to Drive Modern Business Operations

Organizations continue to find new ways to leverage big data. This data now enables companies to create real competitive advantages by providing large amounts of information to assist with their research, marketing, etc. It is predicted that the Internet of Things will make big data even bigger by providing plenty of storage space as well as by offering the big data itself.

  1. Banks and Financial Institutions Embrace Cloud-Based Offering

Cloud innovation has been a thing in the financial services industry for a while now. However, it wasn’t until recently that banks started to embrace it. The innovation was generally not well received by traditional banks due to security issues. Brick and Mortar institutions feared that entrusting data to cloud will make it more susceptible to hacks.

Today, however, the technology is becoming more widely accepted, as banks now use cloud computing for non-critical functions like email, human resource, customer relationship management (CRM), customer analytics, as well as for development and testing.

Businessman hand working with a cloud computing diagram on the new computer interface as concept

 

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Top 4 Technologies in Contact Centers in 2019

Contact center solutions have evolved from answering the phone to fully managing every aspect of operations including customer relationship management (CRM), data analysis, and market research. In spite of this, some still believe that contact center operations have failed to take full advantage of cutting edge technologies that could ensure better customer service delivery.

The good news is that we are in the era of technological breakthroughs that will change contact center operations as we know it. In this article, we provide insights into some of the technologies that will benefit contact centers in 2019.

  1. Call recording and voice analysis

Quality customer service delivery is a key prerequisite for ensuring customer satisfaction. Capturing, storing, and analyzing data about every interaction a client has with your call center allows you to react promptly and tailor your customer service program in a way that increases loyalty.

This is because collecting information about your customers provides you with the data you need to understand what they like or why they were not satisfied. Call recording and speech analytic programs like Recordia enable you to collect and interpret data so that you can improve the customer experience.

Technologies such as speech analytics enable call centers to process speech/audio to understand what a customer wants and how they feel when they call the customer care.

  1. Omni-channel technology

Today’s modern, tech-savvy consumers are very demanding in their quest for a great customer service experience. They expect to be able to reach businesses on any platform, anywhere, and from any device.

To increase customer loyalty, sales, and overall profitability, more and more companies are deploying omnichannel customer service techniques that provide clients with seamless interactions across all channels including telephone, email, social media, chat, text, etc.

  1. Chatbots

Chatbots are increasingly being implemented by companies in contact centers to raise the level of customer service, stay in touch with anyone who shows interest in their products or services and convince them to buy.

A chatbot is typically used in dialog systems to provide some human feel to automated communications to build a rapport with the client and ensure better sales. Also, it allows organizations to automate customer service live chat conversations and conducts conversation through both audio and text methods, allowing for personalized customer service that creates engagement at a higher level.

Chatbots complement human agents by responding quickly to simple queries online, freeing human agents up.
  1. Business Intelligence and Artificial Intelligence

AI-powered digital solutions are one of the essential technologies that are gradually making their way into contact centers. More and more businesses are incorporating these technologies in an effort to transform customer service interactions to improve the customer experience, loyalty, brand recognition, and the bottom line.

AI-powered intelligence agents, through their pre-emptive problem-solving approach, ensure customer satisfaction and increase in sales, thanks to their ability to continually digest data from dozens of information streams to make sense out of prior interaction and customer preferences.

This enables them to deeply understand the clients and serve up personalized content and product recommendations that will boost sales.

 

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How Fintech Is Aiming Millennials Using A I Machine Learning

 

Millennials >The Electronic Natives

During the last a few years, millennials have already been upending the customer market as businesses struggle to get the easiest method to attract the world’s first group of electronic natives, a wily lot whom thrive on invention, automation and also all of the tech gadgets that are latest.

As more of these young-adults go into the employees and start invest in their futures, businesses are speedily understand they may have to transform their approach to attraction to this demographics’ distinctive set of needs and also objectives, which take course to totally disrupt the status quo. In a nutshell, it can’t just be business as usual with the generation that is Smartphone.

Millennials Branded

As millennials have already been burdened with a few unattractive labels in modern times, as well as selfish, entitled and award kids, this tech confidence bunch has also been sleeted for being more progressive and also available to new ideas than earlier generations.

Millennials value transparency in addition to convenience. They basically demand to possess a modified products or even services at their fingertips anywhere and also when they need it, according to research that centers on how banks could recreate themselves in the age of millennial.

These types of defining attributes are just what companies require to bear in mind if they wish to maintain their competitive edge in this climate of lightning-fast technological change. It has not ever been truth than for fintech, an industry I have watched develop into becoming more hands on, easy to use and also amusing, thanks towards the computerization that is advanced AI technologies which has flooded the IT-sphere.

Fintech Business and Millennials

Many fintech businesses have seized upon a distinct segment possibility. They realize that old-fashioned investment and banking avenues are becoming quickly phased down. In reality, 58% of Americans believe that financial institutions will no longer exist in their form that is present within next couple of decades. In reality, a lot of big banking institutions have already implemented mobile applications so that you could match shifting customer styles, which are rapidly moving towards the digitization that is complete of sector. Fintech is using this process a step further by essentially replacing (human) financial advisors with robo-advisors that use big data, machine learning and also AI to basically cherry pick the best investment opportunities for this new generation of investors.

As the Chief Executive Officer of my own mobile app and web development store, I have caused a serious few fintech startups over the very last decade that understand the importance of targeting the requirements of this customer base that is valuable. I’ve been keeping a keen eye on this sector, pleased to see that the market is filling with investment platforms geared toward my generation.

AI, machine customer and learning service anytime, anywhere is where the future is headed. Businesses hoping towards capitalize on consumers changing mindsets, with millennials leading the cost, will need to fine-tune their jump or approach off the bandwagon. Those that have not began automating their services to appease the more youthful generation’s demands for transparency, ease and cool, interactive user interfaces have actually about another couple of years to get up or risk extinction.

 

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How Nanotechnology Could Change the World

 

Nanotechnology is one of the most exciting and promising technologies available today. It drives innovation in a variety of sectors and allows industrial designers to create entirely new properties through the controlled manufacture and structuring of materials.Of late, the technology has been applied in many sectors, and it has opened the doors of implementation in many other areas where it will play a significant role in shaping the future and growth of the world.As scientists continue to experiment the many new ways nanotech will bring about a positive outcome, we look at some of the applications that will have the most impact in the world.

What is Nanotechnology?

Despite the hype surrounding it and its perceived potential for many diverse fields of science, nanotechnology can be difficult to comprehend. This is not surprising considering it’s a wide field. Nanotechnology refers to a technology that involves working with materials at the scale of one billionth of a meter. In other words, it relates to a technology that is between 1 to 100 nanometers in size. The prefix “nano” refers to one billionth. Nanotechnology scientists use atoms and molecules to make amazing new technologies that help improve electronics and nearly all aspects of modern life.

Benefits and Applications

Nanotechnology has several advantages and applications across a range of industries:

  1. Treating spinal cord injuries

Nanotechnology has shown significant potential in the treatment of spinal cord injuries. Scientists at the Institute of BioNanotechnology in Medicine at Northwestern University have shown that nanotechnology can be used to stimulate the body to heal itself by injecting “molecules that were designed to self-assemble into nanostructures in the spinal tissue.” When injected into the bloodstream with a syringe, these molecules repair damaged neurons, preventing the damage caused by inflammation and scarring.

  1. Heal injuries and restore organ function

In addition to being a breakthrough in the treatment of spinal cord injuries, nanotechnology offers exciting results when it comes to repairing injuries and restoring aging tissues. Scientists at The Ohio State University developed a new technique, called tissue nanotransfection, which helps to turn skin cells into other types of functional cells that can then be used to repair or restore function to damaged tissues such as nerves, blood vessels, and organs, among others.

The procedure uses a tiny device that is placed on the surface of the skin to replace injured or compromised organs by incorporating some new genes into them. Using the technology, the researchers successfully fixed mice that had lost blood flow to their legs within 14 days. Plans are underway to start clinical trials in humans as soon as possible.

  1. Generating electricity from motion

Researchers at Vanderbilt University developed an ultrathin device that produces electrical current from human movement. The device, which is made up of layers of very thin black phosphorus and is powered by battery technology, harvests energy when it is pressed or bent during human motion.

When the black phosphorous nanosheets are bent or pressed, this action produces an electrical current that is then tapped and stored in the battery. This has been made possible by the thin size of the sheets, which makes it easier to incorporate them into clothing as well as the ability of the nanosheets to harvest energy at low frequencies. The nanosheets can generate electric current at movement speeds as low as 0.01 Hz.

This means that energy can be harvested from one movement cycle every 100 seconds from everyday activities such as walking, sitting, and standing. The Future is in Nanotechnology Globally.

 

 

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Robots Are Taking Over Human Jobs on Wall Street

STEPHEN HAWKING WARNS ARTIFICIAL INTELLIGENCE ‘MAY REPLACE HUMANS’

Quote by Stephan Hawkins:

“If people design computer viruses, someone will design AI that improves and replicates itself. This will be a new form of life that outperforms humans.”

The rise of Machines and AI is Fast Approaching

The rise of the machines was always going to come at a cost, as each wave of technology destroys what has been put in place. The frenetic pace of technological development in the areas of artificial intelligence and robotics is causing massive shifts in the finance industry.

The impact is already being felt on Wall Street, where there have been far-reaching and significant changes, with technology eliminating many jobs by replacing hundreds of humans with either robo-advisers or software.

Many investment banks and big institutions, in a bid to cut cost and improve efficiency, use AI to automate financial tasks usually undertaken by humans, such as wealth management, operations, risk management, and algorithmic trading.

One of the areas that the Wall Street has seen the greatest disruption of robotics and AI is the execution of buy and sell orders, where robots carry out between 50% to 60% market trades, according to CNN, citing data from Art Hogan. Hogan is the chief market strategist for B. Riley FBR.

The preference for technology over human traders is premised on the inability of the vast majority of traders to act consistently rationally when trading. Often, people fail to control themselves, allowing emotions to get in the way of their thoughts and actions.

Machines don’t suffer from these psychological issues when a major trading decision is being made. This is because they remove emotion from short-term trading activity, allowing for a more objective approach to trading.

Laying a Claim to the Future of Investing

Artificial intelligence and robotics is fast advancing into the investment sector, where its incredible ability to learn and think will eventually make them the most advanced and complex investment systems capable of helping corporations to make more efficient and effective choices.

For instance, advisory bots are increasingly being used by companies to assess investments, deals, and strategies in a fraction of a second, much faster than any human quantitative analysts using traditional statistical tools.

Such is the growing dominance of robots in the finance industry that former Barclays boss, Anthony Jenkins warned they could displace half of the workers in the banking sector, and lead to branch closures.

Activities such as calculations based on structured data and other repetitive support tasks are the most susceptible to automation because robots are well-suited for them.

There’s Still a Place for Humans in a Robotic Wall Street

While AI is probably the most robust technology there is today; its ability to perform complex tasks is limited. Trading machines can only learn historical data and trade patterns. However, stock market behavior changes all the time and computers can be less adept in the face of unexpected market performance.

Humans can easily adjust themselves to these changes. Getting the robots to do the same, however, will require changing their algorithms, which can be too expensive and time-consuming. For this reason, humans will always be a step ahead and remain relevant.

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3 Wireless Networking Tech Trends of 2019

 

The New World of Wireless Technology

We live in an exciting time, where the rapid growth in the demands for wireless data is increasing at a staggering rate, creating a need for much faster and more robust internet connections. As a result, corporates are harnessing wireless technology innovations to build infrastructures that meet the requirements of modern life.

In this article, we look at some of the emerging wireless tech trends that will further open up our world to richer data and video experiences.

  1. Millimeter Wave (mmWave)

Wireless communication networks have evolved dramatically over time. From the first generation (1G) through the fourth generation (4G) advanced digital technologies, wireless networks expansion has brought with it significant improvements.

However, the increasing demand for bandwidth and advances in technology means that not even the most advanced modulation formats will ever be enough. This is especially true when you consider that wireless communications generations 1-4 have had to work with limited bandwidth over their lifetime.

For instance, the 4G connectivity, despite being equipped with Long Term Evolution (LTE), LTE advanced digital technologies, wired Ethernet, and fiber-optic cables is fast running out of bandwidth. As a result, the 5th Generation wireless technology (5G) is expected to add more bandwidth by leveraging the millimeter wave frequency range (24, 28, 38) to ensure near zero-latency phone calls and significantly high data speeds.

Given the enormous amount of bandwidth available at millimeter-wave frequencies, we expect the technology to make inroads into the mainstream in 2019 as we brace for the launch of the 5G.

  1. Edge computing to become prevalent technology

Today’s networks are becoming increasingly too complex for humans to understand or fix while maintaining or increasing ROI. This, coupled with the ever-growing volumes of data from machines, the rising cost of compute and sensors, among others, necessitate the use of edge computing to provide real-time local data analysis.

In edge computing, data is processed by a local computer, server or by the device itself, rather than being transmitted to a data center. This help ensures real-time data processing without latency and enables smart applications and devices to respond to data almost instantaneously, eliminating lag time, which is essential for technologies such as self-driving cars. Edge computing will also become critical in the next generation 5G connectivity

  1. The rise of one-stop wireless security as a service

With the advancement in technology, the presence of hackers and other cybersecurity threats are also on the rise. Concerned about the increase of digital threats they are experiencing; security leaders are continually seeking ways to enhance data security through a capable, automated wireless threat detection system.

One-stop wireless security as a service is seen as the complete solution needed to address this challenge due to its incredible ability to uncover vulnerabilities and prevent attacks. We expect this service to become more widely implemented by companies and government organizations in a bid to forestall all cyber attacks.

 

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Top 5 Most Popular Online Games in 2019

 

 

Virtual Reality The Next Generation of On-Line Gaming and 5G

New technology has made it easier than ever for people from different parts of the world to be online. As rapid digital technology advancement continues to impact lives, society keeps finding new ways to create and develop more convenient ways to live.

This has led to significant advances in gaming technology which appear to enhance the attraction of online game among video game enthusiasts. Online video games becoming a significant aspect of gaming culture prompted us to itemize a collection of the best and most popular online games in 2019 to help you connect with gamers from different parts of the world in the right places.

  1. Fortnite Battle Royale

Fortnite Battle Royale is a free-to-play strategic action game developed and published by Epic Games. The game, which is available on PS4, Mac, Windows, Nintendo Switch, and Xbox One, is currently the most popular game in the gaming world with almost 5 million concurrent players. This game of survival pits 100 players against each other. Players can choose to play solo or group into duos or squads of four players where they can have another set of eyes watching their back.

  1. PlayerUnknown’s Battlegrounds (PUBG)

PUGB is a battle royale game built and published by PUGB Corporation. The game is based on a few Arma mods and H1Z1. In this multiplayer game, an individual player along with 99 other real-time players are all taken to a remote island that has been abandoned by its inhabitants. The goal of the game is for the player to eliminate the competition using any means necessary and be the last person standing. PUBG is currently one of the most played games in the world and is available on several platforms including Xbox One, PC, Android, and iOS.

  1. League of Legends (LoL)

It may be almost a decade old, but LoL remains evergreen because of its stunning mode scene and the excitement that it generates. League of Legends is a multiplayer action RPG game developed and published by Riot Games. The game allows an individual to control their own “Champion” and pits them against other champions. LoL boasts more than 7 million concurrent players as well as over a hundred million active ones.

  1. Splatoon 2

Splatoon 2, the sequel to Platoon, is a colorful team-based multiplayer shooter game that brings something unusual to the shooter genre. It was created and published by Nintendo and is available exclusively on the Nintendo Switch. Players are required to ink everything visible in an attempt to spread colors over the whole map area.

  1. Hearthstone

Hearthstone is a free-to-play online card game created and published by Blizzard Entertainment. The collectible card game requires players to obtain cards that depict characters, spells, and abilities, which they would then use to build decks of 30, and fight each other afterward.

While there are several other terrific online games you can choose from, the games mentioned above are some of the very best and offer an online gaming experience that allows you to enjoy all of the beauty and opportunities that gaming provides.

 

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Copy Trading: Why It’s a Great Idea for Beginners

 

Copy Trading And What It Is All About

The financial markets are becoming more accessible with online trading platforms and top brokers offering their services, so it is not surprising to see new investors taking advantage of this opportunity to explore the available instruments. There are more forex and stock traders today than ever before, and this is a good sign of a growing investment landscape.

Entering the now open financial markets, however, is not as easy as it seems. You still have to know your way around the traded instruments and the market as a whole. More importantly, you need to enter the market with a clear plan in mind. There are a lot of things to understand about the financial markets before you can make successful trades.

Many new traders turn to copy trading – and the broader social trading networks in general – for help. You too can learn about the financial markets while copying the trades of other, more experienced investors. But is copy trading a good idea?

Learn from the Best

Copy trading allows you to copy the trades of top investors on the market, but it doesn’t stop there. You still maintain complete control over the trades you make, including when it comes to deciding which investors you want to copy and how each trade is adjusted to your portfolio.

This level of control makes copy trading perfect for helping you learn about the financial markets you are entering. Rather than reading articles and relying on other resources, you can learn directly from top investors while benefiting from their trades at the same time.

Copy trading also lets you be a part of the market in real-time. You can apply the same technical indicators as the ones used by top investors, follow fundamentals from the same sources, and learn about the trades being made based on analysis and the usual decision-making process.

Allows You to Invest with Limited Knowledge

One of the biggest advantages of copy trading for beginners is that it allows new traders to start investing even if they have limited knowledge of trading and how the markets work. If you’re new to trading, it may be difficult to understand the challenges and pitfalls you should avoid and understand market behaviour.

People who first start trading currency pairs might be overly cautious at first, in order to not make mistakes. This makes the whole learning process much lengthier and will slow down your progression. But with copy trading, you’ll basically have a seasoned trader walking you through trades and showing you exactly which moves you should make. This will allow you to start making profits much faster than you would otherwise.

Saves Time

People are often unaware of how much time it takes to devise a trading strategy, and how time-consuming market analysis can be. Fundamental and technical analysis will most likely dominate your time if you’re doing everything on your own, especially if you’re not familiar with in-depth analysis in the first place. But with copy trading, all the hard work will already be done for you, and you can significantly reduce, or even completely bypass analysis altogether.

More Options to Choose From

Today’s copy trading services also allow you to tap into the same vast array of instruments that you can trade on the open market. Regardless of the CFDs and foreign currency pairs you are interested in, you can always find investors whose trades you want to follow.

This also gives you more flexibility in terms of shaping your portfolio. While you learn about the markets, your portfolio will continue to grow, and you stand a chance of banking profits along the way. There is no better way to learn than while profiting from real trades!

On top of that, you also have different platforms to use. ZuluTrade, for example, focuses more on their copy-trading features and signals. EToro, on the other hand, offers features related to both copy trading and the broader scope of social trading. The options are indeed endless.

Easier to Get Started

Copy trading doesn’t just make entering the financial markets easier. Getting started with your own copy trading account is also very easy to do, especially now that you have sites such as InvestinGoal helping you every step of the way. Via InvestinGoal, you can find reviews of popular copy trading services and platforms. These reviews help you choose the platform that suits your specific needs best. There are tips and tricks for beginners and even more resources to use as you learn about the market.

You even have news and social trading blogs to utilize as you venture further into the financial markets. With so many resources available, becoming a successful online trader – and starting that journey using copy trading as your weapon of choice – is easy.

Better Diversification

The added control you now have when copy trading helps you eliminate some of the issues associated with copy trading in the first place. Rather than taking the passenger seat and hoping for the best, you now have the ability to go deep into the trading strategy and find tactics that work for you.

In terms of diversifying your investment portfolio, for example, you are no longer limited to following one investor at a time. This means you can enter multiple markets, learn about them simultaneously, and copy the trades of top investors in each market.

The same can be said for risk management. In the old days, copy trading was often associated with a lack of risk management. This is due to many new investors taking copy trading as a way to make money quickly, which it isn’t. The more you are involved in managing your portfolio’s risks, the more profitable you will be in the long run.

Is it a Good Idea?

Is Copy Trading a good idea. We would have to say yes, read our opinion
Copy trading is a fantastic way to enter the market when you have little to no experience. That said, it is something that needs to be approached with learning in mind. Copy trading is how you learn from the best investors and be a great investor yourself, all while making money in the process.

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A Review of the iPhone 8

Power, Grace and Beauty in the Palm of Your Hand

Powerful. Graceful. Easy to use. The iPhone 8 brings useful features you would expect from an Apple product. It delivers a meaningful, new consumer experience thanks to a faster processor, wireless charging, and an excellent dual-lens camera that offers a great way to capture images. But that’s not all; many other elements combine to make this superb device the quintessence of all some consumers so profoundly adore today. This review takes an in-depth look at these features as well as the pros and cons of the smartphone.

Build and Design

In terms of build and design, the iPhone 8 sports an old design in that it resembles the iPhone 7, 6s, and 6, albeit it is sturdier. The Cupertino-based tech giant re-engineered the chassis, adding a glass rear to the alloy casing in a bid to make the device more robust. The glass back, which is further reinforced by a steel substructure, is touted by Apple as “the most durable [glass] in a smartphone.”

Sporting a glass rear makes the iPhone 8 more fragile than metal-backed phones. That notwithstanding, the innovation gives it a much more premium appearance than previous-generation iPhones. The gentle curve at the edges blends well with the glass and aluminum to make the device more comfortable and easy to hold.

At 138.4 x 67.3 x 7.3, the newer model is also slightly thicker than its predecessor. It may not feature a particularly head-turning design, but the iPhone 8 boasts a cleaner look when compared to Apple’s older phones. This is mainly because much of the text at the back has been removed to make the device clean and more appealing.

There’s still no sign of a headphone jack. But the phone more than makes up for this with some general sound improvements. The stereo speakers have been redesigned for enhanced audio output (volume has been upped by 25 percent compared to the iPhone 7) and deeper bass. There’s also a forward-facing speaker equipped to provide clearer audio.

Regarding display, the iPhone 8 features 4.7-inch Retina HD (750 x 1334) resolution IPS display with 16:9 aspect ratio, the same display as the outgone iPhone 7.

Features and Specifications

  • Display: 4.7” Retina HD, 750 x 1334 (326 PPI density)
  • Operating System: iOS 11
  • Processor: Apple A11 Bionic chip
  • Selfie Camera: 7 MP, f/2.2 lens, 1080@30fps video recording
  • Rear Camera: f/1.8, 28mm, OIS, PDAF, 2160@24/30/60fps, 1080@30/60/120/240fps video recordings
  • Ram: 2 GB
  • Rom: 64/256 GB
  • Battery: 1,821 mAh

Processor

The iPhone 8 comes with Apple’s own A11 Bionic chip, which has been hailed as the most powerful chipset in the world. The six core chip delivers two low-performance and four high-performance cores. Both core divisions offer significant speed improvements on the A10 chip. The regular cores are up to 25 percent faster, while the high-performance ones are about 75 faster.

Camera

Moving beyond the processor, the iPhone 8 delivers a superb camera that will definitely elevate your mobile photography game. The f/1.8 aperture of the 12-megapixel camera lets in plenty of light, ensuring better shots in low light conditions and sharper images overall.

The camera also boasts an excellent color reproduction capacity, while the auto HDR feature works to create perfectly lit photos with more color and details. The selfie camera features a single 7 MP f/2.2 aperture, which doesn’t produce as many details in pictures as the rear, sadly.

Battery Life and Wireless Charging

The iPhone 8 is powered by a 1,821 mAh non-removable battery, which lasts all day on average use. The device is also the first Apple phone to offer wireless charging capability.

As the iPhone 8 does not ship with wireless chargers, users rely on Qi-Certified wireless chargers to juice up the device. At the time of its launch, the wireless charging was limited to 5W. However, it has since gone up to 7.5W following the release of iOS 11.2. The upgrade is still not fast enough when compared with Samsung phones which offer up to 15W.

Pros:

  • Wireless charging
  • Fast mobile chip
  • Dual-lens camera
  • Supports fast charging with 28W chargers
  • Good battery life
  • Features a home button
  • 4K Ultra HD video at rapid 60 frames per second

Cons:

  • Large body
  • Dated 16:9 aspect ratio
  • No headphone jack
  • Old-fashioned look

Last Word

If you are coming from the iPhone 7 or 6s Plus, getting an iPhone 8 may not feel like a major upgrade if you consider the design. However, if you would rather a device with a better camera and wireless charging, then the iPhone 8 is worth considering.

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