Best Methods Of Keeping Your Business Visible

Visibility is one of the Biggest Issues For small business owners

With the over-saturation of so many industries in the current market, visibility is one of the biggest issues stressing small business owners. You need to make your business stand out, and in order to do that, you need to put in a little bit of work and give your business a creative edge.

Social Media

Social media is now used as a vital marketing tool and a business without an active Twitter or Facebook profile might as well not exist. Being active on social media is about more than just hashtagging your business and spamming the site with links; you need to use it the right way to make your company visible.

To make your business more visible on social media, you need to be regularly posting – a minimum of once a day. The best kind of content to post is original, relevant to your business and appealing to your target audience. You can also maximize your visibility by utilizing trending hashtags, responding to viral posts and interacting with current and potential customers. If your business is tagged or receives a message on social media, you should respond promptly, even if it’s just to give them a ‘like’ or thank them for their patronage. People respond to businesses that respond to them and demonstrations of exceptional customer service online has the potential to go viral, increasing your business’s visibility exponentially.

Branded Merchandise

Many businesses have their own kind of branded merchandise; key chains, pens, stickers etc. However, not every business knows how to use branded merchandise the right way. In order to profit off of brand merchandise and increase your business’s visibility, you need to make sure that your customers don’t just through the merchandise in the bottom of their drawers and forget about it. You want them to be able to make use of it and put it on display.

One great example of branded merchandise done right is a food shop having branded reusable printed cotton bags. This type of merchandise is relevant to the business and loyal customers can use it on practically a daily basis, getting you maximum visibility for your brand. However, another issue that some businesses come across with branded merchandise is distributing them. It’s not often that people go out of their way to buy typical branded merchandise, especially if people think that it’s more expensive than it’s worth. Branded merchandise is about making a profit; it’s about visibility and giving back to your customers. So, you need to find ways to make the most of your budget. In regards to printed cotton bags, this could mean going a step further with your design – making it a stylish accessory rather than just something to be used only when going to that shop. You can also award free bags to people that collect loyalty points at your shop or give customers that own one of these bags a small discount on their purchases to promote eco-friendliness and reduce the amount of plastic bags that your shop regularly uses.

Blogs and Vlogs

Much like social media, blogs give you an opportunity to stay in the limelight by continuously creating relevant and interesting content. Blogs and social media go hand in hand and, much like a happily married couple, they support each other and make each other stronger. Blogs provide original, interesting content for social media and social media increases traffic to your blogs and website.

With blogs and vlogs, you can create creative content that draws in an audience and makes your business more visible. While your blogs should stay relevant to your business and/or industry, you can address trending topics in your blogs and create useful guides and entertaining videos that can be easily shared. The more people share and engage with your blogs, the more people will see them and the more visible your business will be.

For more information go to The Printed Bag Shop

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Digital Branding: How it Can Help Your Business

Advantages of Digital Branding

One of the fastest ways entrepreneurs can grow their business is to utilize online and digital mediums. Search engine, blog or content, social media, video, audio, etc., are some of the tools that can help you promote your business effectively and give you the visibility you need to improve your bottom line.

What Really is Digital Branding?

Digital branding is a modern marketing strategy that is adopted by businesses to woo customers online. It includes the use of online marketing techniques such as search engine optimization (SEO), content marketing, social media channels, paid digital advertising, etc.

Digital branding is the bedrock of modern marketing. It gives organizations a broader reach regarding being read and seen by the mass public in different parts of the world, enabling businesses to build a digitally visible presence.

How Digital Branding Can Help Your Business

Digital branding is a savvy business strategy which when used correctly, can improve your business and help you to stay a step ahead of the competition. Here’s how:

  • Digital branding gives you an avenue to build customer loyalty and take advantage of opportunities: Digital branding provides organizations with a powerful technique to better connect with their target audiences, follow market trends, as well as respond to market needs. Engaging your target audiences enables you to build customer loyalty and drive client demand.
  • Reach more people: The advent of the internet means that you can use multiple online platforms such as social media sites, advertisements, chat sites, etc., to expand your audience reach.
  • Personalization: By permitting you to connect with consumers via multiple channels, digital branding gives you an opportunity to listen to client needs, emotions, wants, and personalities. Having all these information enables you to adapt the customer experience to customers’ specific needs. This improves the customer experience and makes your customers feel special, building customer loyalty as a result.
  • Higher conversion rates: Convenience is one of the best ways to make consumers love your organization. Search engine optimization can help give you better positioning in search engines. The higher up the rank you are, the greater your visibility, and the higher your conversion rates, as ranking top enables you to achieve higher click-throughs. Higher conversion rates ultimately result in increased revenues. Other acts that can help boost your conversion rates include creating a blog, allowing product reviews, or opening a forum.
  • Cost-effective: The cost of digital branding is considerably cheaper than traditional marketing techniques.

Business Exposure

All businesses need exposure; digital branding exposes you to the right kind – a global audience. This means a significant opportunity to become popular, sell your product or service, and create opportunities for your business to perform.

 

 

 

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TransMedia Group For The Best Results In PR

 

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 Tom Madden

Founder and Chairman

 CAUTION: THE SPIN STARTS HERE WITH TOM MADDEN !

 TransMedia Group  is one of the country’s leading, multi-lingual public relations firms. From the TransMedia Building in downtown Boca Raton, the award-winning firm serves clients worldwide, from Israel to New York, Norway to South Africa, Miami to Mexico. Besides English, TransMedia’s publicists speak many languages, including Spanish, Portuguese, French, Italian and Hebrew and TransMedia has offices in Paris, Brazil, China, Great Britain and Russia.

Since 1981, TransMedia’s international PR and social media marketing campaigns have made products and services, companies and entrepreneurs widely known and respected as well as rich and famous. Those clients have included AT&T, American Red Cross, Anushka Spa, Boehringer Ingelheim, Cenegenics Medical Institute, City of New York, Daum Crystal, Gunster Yoakley, Illustrated Properties, GL Homes, Jordache, Krispy Kreme, Merrill Lynch, GOLD To Go, Rexall Sundown, Trammel Crow and Wrap Media.

TransMedia Group is truly an international firm that has conducted massive media campaigns in Brazil and Mexico. For SkyShop Logistics, Inc. (OTC Bulletin Board: SKPN), the largest private postal network in Latin America which delivers more than 55 million mail items per month there, TransMedia publicized the company’s expanding cross border online shopping and delivery services in Latin America in partnership with Brandsmart USA in Brazil and Bananex in Mexico.

Thomas Madden received a BS degree in journalism from Temple University in 1962. In 1964, he moved to Atlantic City, New Jersey, and began working as a reporter at The Press of Atlantic City. In 1966, Madden and his family relocated to Philadelphia where he became a reporter and feature writer at The Philadelphia Inquirer. After receiving an MA from the Annenberg School of Communications at The University of Pennsylvania in 1970 while working the night shift as a reporter, Madden taught journalism part-time at Rutgers University before moving his family to New Orleans in late 1970, where he became an assistant professor of journalism at Loyola University. In 1974, Madden left college teaching, moved his family back to the Northeast and took a position with the well-known public relations firm Dudley Anderson Yutzy (now Ogilvy & Mather Public Relations Group) in Manhattan, where he worked on the firm’s largest accounts, including Kellogg’s of Battle Creek, MI, writing speeches for the company’s then CEO, William LaMothe, which were printed in The New York Times and Vital Speeches of the Day.

Tom Madden has a rich and exciting history from the American Broadcasting Comany as Public Relations Director, to working with such well know personalities as Fred Silverman and Leonard Goldenson. He also worked at NBC in executive administrator before leaving to start TransMedia Group in Boca Raton, Florida in 1981.

 

Adrienne Mazzone

President of TransMedia Group,

Adrienne Mazzone, President of TransMedia Group, oversees both its domestic and expanding international operations.  Adrienne has many years of PR experience under her fashionable belt.  Mazzone started her PR career in the music business with her first PR hit, Cindy Lauper sitting on Rick Derringer’s lap in the famous RockBill Magazine, while assisting in promoting all on-air personalities for NY’s #1 Rock Radio station 102.7, Adrienne’s experience quickly grew.

Prior to relocating to Boca Raton in ‘08, Adrienne deployed her extensive media contacts and background to become the publicist and agent for her own two children, Jake and Sirena Mazzone, booking them in various acting and modeling gigs which then landed them onto sets for various episodes in the worldwide viewed Sopranos, Law & Order and other productions.

Over the years, Mazzone has successfully achieved goals for many clients from arranging prominent galas for the Multiple Sclerosis Foundation’s, a national 501c3, that raised substantial funds, as will this year’s recent Palm Beach International Film Festival. Mazzone also coordinated celebrity filled Golf Tournaments, Concerts and fashion show luncheons at the Ritz Carlton and other prominent venues in South Florida and other parts of the US. Mazzone also placed talent as spokespeople, scouted locations for events or film projects, secured crews for production, product placement in film and event spotlights. Mazzone has been involved in various film academies, independent award winning films, TV segments, Infomercials, as well as live presentations, seminars and panels at Global summits. Arrival of “Oceans of Hope” at Bahia Mar Yacht Club to Boca’s Got Talent & Scavenger Hunt; Diamond in the City of Boca Raton earned widespread awareness to the area she has found to be home.

TransMedia says “Let’s Spin Them Baby!”

When Tom Madden Started the TransMedia Group, he obviously Knew exactly what he was doing.  As TransMedia is more than just a word,  it has a whole meaning to the Media World.   The Art of telling the Story, or as Tom Madden says “Let’s Spin them Baby and give the public the Whole Story” has become the single biggest motivating slogan of the fast paced PR Company. As succeeding President of the TransMedia Group Adrienne Mazzone, takes the helm, she is more than qualified , as she is Tom Maddens daughter, and has been around the Media Business all her life.

 Story Telling

The  art of  storytelling (also known as trans-media narrative or multi platform storytelling, cross-media seriality) is the technique of telling the story across multiple platforms and formats using current digital technologies, not to be confused with traditional cross-platform media franchies or adaptations.

 From a production standpoint, TransMedia storytelling involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, The  TranMedia Group  of Boca Raton will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other. In his  book, The Spin Man,Tom Madden shows TV and film producers, Companies and Individuals  how to use   the  TransMedia Group to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms.For most Americans, the term “public relations” has little middle ground – it either evokes mystique and glamour, or is shrouded with suspicion and contempt. “Spin doctors” have come to be a part of our pop culture and public conscience, though many of us, and maybe even a few of them, can’t explain how they work their particular magic to get their clients their 15 minutes of fame. Is it through hard work, dumb luck or great timing? The answer, says Thomas Madden, in his highly entertaining autobiography Spin Man, is all of the above. Madden began his career as a journalist with the Philadelphia Inquirer, worked in PR at ABC and NBC, and then founded the award-winning firm TransMedia, one of the largest public relations and marketing firms in the Southeast, with his wife Angela. Over the years he has worked with clients as diverse as AT&T, the City of New York, former mayor Ed Koch and Drexel Burnham Lambert, and delt with celebrities like Yoko Ono, Muhammad Ali, Regis Philbin and Dick Clark. While he’s undoubtedly an expert on “spin” he tells his tale in a straightforward manner, with candor, charm and humor. His book reads like a how-to PR manual as he recounts handling a wide range of interesting challenges, and in doing so, de-mystifies the curious world of public relations pros. Madden’s conversational style suits the narrative well, and the constantly revolving door of stars and situations make it a true page-turner. A must for anyone considering a career in media, advertising or marketing.

https://transmediagroup.com/

Headquarters: 240 West Palmetto Park Road, Suite 300
Boca Raton, Florida 33432
Phone: 561-750-9800 x2100
Fax: 561-750-4660
E-mail: pr@TransMediagroup.com