Want to Sell More Products Then Make Them Easier to Find!

 

 

Have you ever wondered why some online shops seem to have incredible success with their sales, while others just can’t seem to convert? Is your e-commerce store one of the latter? If so, it’s highly likely that the reason has very little to do with how much traffic you have. In many cases, the problem is simply the fact that potential customers aren’t finding what they’re searching for.

 

What Does that Mean?

To be fair, that statement actually covers a lot of territory. I don’t want to be vague about this, so let’s look at a few of the reasons that visitors to your site don’t find what they want.

  1. You don’t offer what’s trending.

    One of the keys to success with a web store is knowing what’s popular and when. Buying trends on the Internet change regularly, based on several factors, including other people’s marketing. Knowing what’s popular with your visitors means you can capitalize on those trends by optimizing your product visibility. Not knowing means those visitors that do find you won’t stay long.

  2. Your inventory isn’t optimized for the visitors you’re getting.

    Traffic generation shouldn’t be a haphazard process, nor should selecting the products you plan to sell. How you decide to target your traffic campaigns and adjust your merchandising depends on many criteria. Without data and a way to analyze it, there’s not really a good place to start.

  3. You stock the right products, but people don’t find them.

    Notice that I didn’t say “can’t find them.” That’s an important distinction, because your visitors won’t waste time using a site search engine that doesn’t locate what they want quick. They also don’t want to bother with looking through all the items in your collections to locate the right one.

    Today’s internet shopper expects instant gratification. If he or she doesn’t get it from your store, getting back to the search results that brought them to you is only a matter of a few clicks at most. You don’t have a lot of time to show them the right items.

How do You Solve This?

So, you see, the bad news is that no matter how little competition is out there for your shop, if a shopper finds it faster somewhere else, you’ll probably lose a buyer. The good news is, there’s a lot you can do about it. The GREAT news is that there’s a fantastic, simple, add-on solution that can help with every aspect of the process.

 

Let’s start with the good news.

If you want to get the right products in front of the right people, there are some important steps you can take to accomplish that:
  1. Target the right audience.
  2. Monitor buying trends.
  3. Give your visitors an effective, intuitive on site search engine.
  4. Gather data about your customers’ search behavior.
  5. Analyze the data.
  6. Stock popular products.
  7. Place the most search-for products prominently.
  8. Suggest related products.
  9. Make purchasing simple.

That probably sounds like a lot of work, and the fact is, if you have to do all of the above on an individual basis, it is. That’s where the great news comes into play and it’s all about one incredibly simple addition to your store:: Site Search

 

About the Solution

You’re skeptical about that last statement, aren’t you? I get it and I don’t blame you. There are a lot of so-called “all-in-one solutions” out there. I’m about to tell you why this one is truly different and let you decide for yourself. Ready?

 

It’s platform-independent.

First of all, Site Search isn’t going to make you switch e-commerce solutions or even worry about making changes to the way your current one works. It’s a custom application that runs as a CSS and Javascript overlay for your existing CMS. If you don’t understand all those terms, don’t worry; you don’t need to. The important point is that this app integrates seamlessly with whatever platform you’re using, because it’s created specifically for it. It can even be custom-configured to work with a non-standard e-commerce program.

 

It works like a website search.

Well, technically, that’s exactly what the front end is. It’s not like the others, though. This application brings a fresh new shopping experience to your visitors. It learns as people search and builds a comprehensive suggestion database.  As users type, it delivers related searches that can be clicked on at any time to save time. Because it’s cloud-based, it does all this with incredible speed. It’s optimized for mobile clients, too.

 

 It works in the background for you.

While you’re delivering an optimal shopping experience for your visitors, Site Search will be collecting valuable data from all of their interaction with the search engine and your site. You can access that information at any time, in your private dashboard, where you can run one-click analyses. You then use the analytical info to tailor your promotions, product placement, inventory and even fine-tune the application to increase your conversion rate.For all its outward simplicity, this app is one of the most sophisticated tools you can add to your e-commerce site and it will make a difference from the first day you put it into operation. There’s not a better site search tool or merchandising aid available.

 It won’t overtax your server.

Perhaps the best feature of this innovative tool is the cloud-based operation of all the functions. It won’t place any additional load on your web server, so your site stays fast and you don’t get into hot water with your hosting service.

 It’ll be up and running in no time.

 On average, integration time with your site is about 2 hours. Remember, there’s no need to make core programming changes to the platform, so there isn’t any need to worry about site crashes or major service delays.

 

See for Yourself

As I mentioned, I understand the skepticism behind all of these claims, so I’m going to leave most of the convincing to the app website. The developers at Fast Simon have created a great resource to tell you all about it. If you’re interested in increasing your bottom line with an incredibly easy-to-use, powerful tool, take a look at Site Search

 

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4 Areas of Your Company That Are Worth Your Investment

 

 

 

 

To have a profitable and successful company you need to have your money invested in the right places. Whatever industry or sector you are trying to conquer, you have to put your money where your mouth is and show that you support all areas of your company to make it to the top.

Investing wisely in the right areas will not only help your company to grow, but it will also increase your business’ profit and help you stay ahead of your competition. However, you have to be willing to back what you believe in if you want it to work and perform. A financially healthy company is one that knows where to spend the money and why it’s important to ensure you deliver the best results for both yourself,  your employees and your customers.

Below are a number of areas within your business which you can invest in further to reap the rewards. Use these tips to understand what’s going to help you find success.

People

Your employees are the backbone of your company, and they know a good employer when they see one. They work hard each day to make sure your business is not only surviving but thriving. Invest in good people and see how quickly your company starts to take a turn for the better. Talented, smart and hardworking employees are what will take your business to another level. Be choosy about the hiring process and select candidates who have a strong character, the right skills and are onboard with your vision.

Technology

These days you’d be silly not to invest in using technology to propel your business and make it more efficient. For example, many brands are adopting Digital Banking solutions to give them more control over the financial process. It helps deepen user engagement and makes processing payments more secure. You won’t regret spending the money when daily work is completed more efficiently and quickly, and your customers are more satisfied.

Innovation

You can’t stay where you are forever. That’s why you have to invest in innovation and give people the opportunity to be creative and come up with groundbreaking solutions to some of the most complicated problems you’re facing. This is one of the only ways you’re going to beat out your competition and make a name for yourself in the marketplace. You don’t want to be chasing your rivals and wishing you were doing a better job.

Marketing

You’re not going to get very far if no one knows who you are or what you sell. You need a clear and concise marketing strategy, the right people to manage it and execute it, and strong partnerships that help you succeed. There’s not much of a future for your business without any marketing. Provide a solid budget for your team and let them show you how much of an impact it has on the success of your company. There are now many marketing channels available that require careful management and a strategic approach.

 

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The truth about advanced commission in real estate that every professional need to know

Adults desire financial security more than any other thing in this world. People, especially real estate agents, sometimes have to wait for months for their rightful commissions. That can be demotivational for the professional and detrimental to his business. Business with money usually results in downtime that costs money and opportunities. Realtors might want an advance for advertising and marketing of their next open house, or they might simply want to upgrade their office space. In such instances, nothing helps more than commission advances.

Bigger advances for the bigger sellers

Did you know? The big sellers often get bigger advances. If you are a real estate agent or a realtor, who closes about 10-12 deals a year, you will be eligible for a bigger cash advance. Smaller agents who close about 3-5 deals only are usually eligible for smaller real estate cash advance amounts averaging $2,000. Although, the company will not check your credit records or your loan histories, they will check your ability to close these deals and maintain your commitments.

Quick solution to long-term money woes

Thankfully, the advance is quite instant, and the approval takes only a day maximum. You do not have to pay interest. You sell your pending commission at a flat fee to the advance commission company. You can apply for a listing advance; then when a seller shows interest in the open house and when you manage to close the deal, you can switch it to a pending sale advance. This will get you a larger amount for a smaller fee since it offers more security.

Pocket-friendly solution for pending commissions

A cash advance should not cost you an exorbitant amount. It should be a fixed percentage of your commission. In case the sale falls through, you can always look for new buyers. In the meantime, the company will charge you a nominal extension fee until you close the sale again.

Get advances for multiple listings and multiple pending commissions

There are cases when realtors come with 2 or more than 2 listings. Companies can try to limit the number of listings per realtor, but ideally, one realtor should be able to claim advance against multiple listings. There should be no minimum amount or maximum threshold of advance that the company can impose. A good company has transparent fees and candid policies about their lending limits per person. As we have mentioned before, the limits depend upon the professional performance and not on the credit scores or on the number listings up for advance.

No matter how many times you have already taken out advances for your pending commissions or how often you think about doing it, you should always check the details of the advanced commissions company. Read the fine print of their policies and check for hidden costs. The best are the companies that only cater to real estate professionals only. They can understand the individual needs of every realtor and real estate agent, and design their policies as per their convenience.

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Essential Tips for Starting a Non-Profit Organization

You are excited to get started with your non-profit organization, and you are looking forward to making a positive impact with your community and the world. However, you need guidance to help you along the way.

Although there is a lot that must go into creating a successful non-profit, it is not so overwhelming that the average person cannot do it. There are some steps that you will need to take when you are in the initial stages of your non-profit start up. The following tips, if implemented correctly, will be the tools you need to have a successful non-profit.

Research

When you are considering starting a non-profit, it is important that you conduct some research. You will need to learn as much as you can about the cause you want to support. This will give you insight into knowing the organizations that already exist that are doing the work you are interested in doing. You will know the areas that still need assistance, as well as organizations that you can work with. By continuing to research, you will ensure your organization stays focused on its original mission.

Tax-Exempt Status

It is important to file for tax-exempt status when you want to operate a non-profit. Unfortunately, many non-profits choose to skip over this step because filing for this status can be expensive. They often realize that they need to complete a 501 c3 lookup 

When your organization has tax-exempt status, your donors will be able to receive tax-deductible receipts for any donations they make to your organization. This status is necessary to receive donations from corporations, and you will need it if you plan to apply for grant money for financial assistance.

Do not put unnecessary pressure on yourself. You do not want to find yourself in a position with a major donation pending and you do not have a 501 c3.

Create Your Non-profit Entity

Creating the legal organization for your non-profit can be accomplished in several ways. As previously discussed, the most common way is to establish your business as an independent 501 c3 is through the Internal Revenue Service. This is often a long process, and it requires the incorporation of your company in the state you wish to operate in. You will then need to file for a tax-exempt status using form 1024 from the IRS.

A faster way to do this is to create a non-profit organization through a fiscal sponsorship. This is when an organization that already has 501 c3 exempt status agrees to accept the structure of your non-profit within its organization. This will allow you to begin your non-profit projects while under another organization’s tax exempt status. Fiscal sponsorships are fast, inexpensive and simple. Make sure the organization you choose is reputable and is in good standing with the IRS and other non-profits.

You should have fun when you are helping other people. Always make sure that the people you are helping and the people who volunteer have fun also. That will make your endeavor even more worthwhile.

 

 

 

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How To Choose The Right Mobility Scooter For You

 

When it comes to choosing the right mobility scooter for you, it’s easy to get caught up in the moment and choose a mobility scooter based on appearance, rather than one that accommodates all your individual needs. With such a wide range of motability scooters to choose from, when choosing the right mobility scooter for you, it is paramount that you take your personal needs into consideration, as well as your budget, to ensure your new set of wheels can help you get around with ease. Find out exactly how to choose the right mobility scooter for you below.

Your Budget

When deciding what mobility scooter to buy, there are several things you need to consider. The first step to choosing the right mobility scooter for you is by considering how much you are willing to spend on your brand-new mode of transport. Mobility scooters are available at all prices, and even some of the top of the range mobility scooters are affordable. There are numerous things that affect the price of a mobility scooter, including whether it is a 3-wheel or 4-wheel scooter, for example. Whilst 3-wheel scooters often offer far more legroom than a 4-wheel mobility scooter, 4-wheel scooters are much more stable.

Mobility Scooter Weight

The last step towards choosing the right mobility scooter for you is to consider the mobility scooter weight. It is paramount that you choose a mobility scooter that is suitable for your weight, otherwise the mobility scooter may become unstable, and you may attain injury. As a result, when choosing a mobility scooter that is right for you, it is important to keep in mind that if you buy a mobility scooter with a recommended weight capacity that is lower that your actual weight at time of purchase, the warranty will be invalid.

Types Of Journey & Terrain

The next step towards choosing the right mobility scooter for you is to consider the types of journeys you plan to make using your mobility scooter. For example, if you are a planning to make short, everyday journeys on mostly flat terrain, such as trips to the local supermarket, a Class 2 mobility scooter could be the perfect option for you. Alternatively, if you plan to mainly use the mobility scooter for days out with friends and family, the Class 2 boot scooter is great. Not only can this scooter be easily folded, but because it can be taken apart, it provides fuss-free travel for everyone involved. However, if you live in an area that boasts uneven terrain, you will significantly benefit from choosing a Class 3 scooter that you can use on the road, as well as roadside.

Storage Facilities

The third step towards choosing the right mobility scooter for you is to consider where you plan to store your mobility scooter. Knowing where you will store your mobility scooter when it is not in use is essential to ensure your mobility scooter’s safety. Ideally, your mobility scooter should be kept in a secure and dry place to ensure it stays in top condition, away from the eyes of others. If you have nowhere to store your mobility scooter externally, you should consider whether or not you will be able to get it through doorways. If you have restricted access, portable mobility scooters that fold and can be dismantled with ease may be the best option for you.

Comfort

In order to choose the right mobility scooter for you, you must consider if you have any existing medical conditions that may affect the use of your mobility scooter. If you suffer from arthritis, for example, you may want to choose a mobility scooter with lots of legroom, such as a Class 3 mobility scooter, to accommodate swollen joints for a comfortable journey time and time again.

As you can see, choosing the right mobility scooter for you is based on much more than simply the speed and appearance of the scooter, and with so many options available, the process of choosing the right mobility scooter for you can be a daunting experience. However, it doesn’t have to be. By taking the factors listed above into consideration, you can find a suitable mobility scooter with ease, perfect for all of your individual needs.

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How to Raise Money to Pay for Your International Relations Degree

 

 

Today we live in a highly interconnected, globalized world. Every facet of our lives is affected by the fact that we are part of an international community, and not just individual nations with no common link or cause. While on the international stage there may still be violent disagreements between different countries, cultures, and political ideals, there is now far more that unites us than divides us. We are all embroiled in the same struggle with our fellow humans, a struggle for freedom, peace, and prosperity.

However, it is not always easy to make sense of the subtle and delicate interplay between all the different cultures and forces that exist on the Earth. As much as we would all like to get along effortlessly and to join forces in trying to make the world the best place that it possibly can be for us all to live in, the world is just more complicated than that.

Online degrees are a wonderful development in the field of education, they allow for anyone to study from home, to better themselves, and expand their options for the future. Studying an international relations masters degree online opens the door for anyone to learn about international relations. While online degrees are much cheaper than their campus counterparts they aren’t free, and for many people the expenditure is still significant.

In this article we take a look at some simple things that you can do to earn money towards studying an international affairs masters.

Get a Job!

Ok so this one might seem too obvious to be worth mentioning, but the reason that many people don’t choose to find a job as a way of earning money for their degree is because they assume they will have to quit once they start studying. You can choose to find a position that only requires a few months of work and then leave to pursue your studies, or, owing to the flexibility of online degrees, you can continue to work while you study. Most universities, such as Norwich University, allow students to study either part time or full time. Part time studying is perfect for those who want to work while they study.

Sell Old Stuff

We all have clutter lying around out homes, stuff that we have amassed over the years but no longer have a use for. This stuff can be a potential goldmine, one that many of us don’t even realize that we are sitting on. Even the stuff that seems to be of little value to you could be worth something to someone else, it is always worth listing your unwanted items online. You can now even sell stuff through Facebook.

Work Odd Jobs

Sites like Craigslist or Fiver allow anyone to post an ad offering their services for odd jobs. They are a great way of earning a little extra cash. Obviously you aren’t going to make any life changing amounts, but as a way of earning some extra cash to put towards your studies they are very effective.

If you’re getting ready to study your international relations degree then you will want to put a bit of money together beforehand, not only for your studies but to ensure that you can afford to have a bit of fun at the same time.

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Do You Need Taxi Insurance

 

Looking for the short answer? Yes! If you drive a taxi for a living, standard car insurance policies do not cover your needs. They will not protect your customers, your car – or you – in the event of an accident or incident. You need specialist coverage like taxi insurance to ensure that your livelihood is safeguarded.

Public or Private Taxi?

 The specific type of taxi insurance cover you need depends on the type of taxi you drive. It may be private (i.e. booked in advance) or public (i.e. those that can be hailed by people on the street and do not require pre-booking). You must have public taxi insurance if you pick up customers without booking – even if you typically only do private hire.

                                       

                                    What Level of Protection Do You Need?

 

Just like regular motor insurance, taxi cover has three levels:

Comprehensive: This is the most… well, comprehensive cover you can purchase. It covers accidental damage to a third-party property, and typically also personal injury, windscreen damage, personal possessions and more. So, for example, if you cause an accident, this will pay for the damage to the other vehicle as well as your car and any third property damaged (e.g. a wall, a fence, etc.).

Third Party, Fire and Theft: This insurance protects you against damage you cause other drivers, as well as damage caused by fire or theft. What it does not cover is the damages to your car in an accident.

 Third Party Only: The most basic cover, this only pays for damage to vehicles you damage in an accident, as well as passengers in your car who may have been hurt. As a taxi driver, you should carry a much higher level of protection.

Comprehensive is best in terms of protecting your income,  choose from key add-ons:

 

Unlimited Mileage: Depending on how much you drive, this can be worth it so you do not exceed your cover.

Public Liability: This should be included in your taxi insurance policy; it covers you if a passenger has an injury or damage to property while in your vehicle. It also covers claims that may result from those incidents.

Personal Use Cover: If you use your taxi as a personal vehicle on off days, invest in this protection.

 Taxi Insurance Criteria

 Depending on your insurance company, you may have to meet some or all of the following criteria:

 

  • Held a taxi badge for at least 1 year.
  • Held a driving license for at least 3 years.
  • Lived in the UK for at least five years.
  • Work as a full-time taxi driver.
  • Are 25 years of age or older (though some policies specify 21).
  • Passed Driving Vehicle Standards Agency taxi driving test (if applicable).

 

 

If you drive a taxi for a living, ask your insurance company about specific cover. It is required by law, and it is a smart business move. Protect your passengers, your vehicle and yourself.

 

 

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5 Efficient Ways To Save Up Money To Travel

Travel Fund

People often find themselves questioning how best to quickly save up money to get out and travel the world and we don’t blame them! Saving money is hard enough, but add in a desperate want to explore the hidden gems of the world and a lack of money to get there and it can be frustrating! Luckily, saving up to travel doesn’t have to be difficult, nor does it need to be a long process. With the right frame of might, you can save up all the money you need and jet off in as little as couple of months – well, once you have completed your E111 renewal application, of course!  From having a dedicated travel fund, to resisting buying those clothes you want, but really don’t need, we’re here to explain efficient ways you can save up money to travel in more detail below.

Have A Dedicated Travel Fund

When you have a dedicated travel fund, you will save up money to travel much quicker than if you put the odd couple of pounds aside in your purse, and if you really want to travel, you won’t dip into your saved funds! It doesn’t matter whether you decide to open a savings account or simply start a money jar to get you started, when its staring at you, you’re far more likely to put the cash you need aside in order to travel.

Spend Less On Lunch

A great way to save up money to travel is by spending less on your lunch. These days, it’s far too easy to pick up a meal deal on your way into work, and whilst a £3.00 meal deal seems like a good deal for a sandwich with your favourite filling, packet of Walkers crisps and can of coke, the cost can add up quicker than you can eat it! Think of it this way, if you buy a £3.00 meal deal for every working day of the week, you are spending approximately £60.00 a month on your lunch alone, which could cover the cost of your flight depending on where you plan to travel to!  The moral of the story? Make your own packed lunch!

 

Two businesswomen having lunch

Stop Buying

Saving up money to travel can be as simple as to stop buying. Whilst you will (obviously) need to buy groceries, you can save a tonne of money by restraining yourself buying the latest gadgets or clothes. The next time you want to buy something, ask yourself: do you really need it? More often than not, the answer will be no. It takes a whole load of courage to put something you really want – but don’t need – down, but when you step on board that plane, you’ll be more than happy that you did!

Cancel Subscriptions & Memberships

It’s a given. Almost all of us are subscribed to websites, such as Netflix, and have gym memberships we try our utmost to avoid no matter what we promise ourselves in the New Year. In order to save up money to travel, get rid of any subscriptions you no longer need and any memberships you can simply do without, because, let’s face it, if you haven’t already used your gym membership card, it is highly unlikely that you will in the next few months!

Write A Shopping List, And Stick To It!

The next best way to save up money to travel is to write a list when you go shopping, and stick to it! It is far too easy to walk into your local supermarket and pick up the latest offers, snacks that tickle your fancy and food you simply don’t need to buy. In order to avoid impulse purchases, a grocery list is the perfect way to save money that you can put towards travel and it save time because you will know exactly what you will be having for dinner before you step through the sliding doors.

There a countless ways you can efficiently save money to travel, these are just some of them. From cancelling unwanted subscriptions and costly memberships to spending less on lunch by quitting the meal deal fad and making your own packed lunch, saving up money to travel really isn’t as difficult as you may think.

 

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Finance Factors That Influence Stock Prices

 

Various factors can result in the prices of shares rising or falling. These range from changes in how investors feel regarding the share market to news about the company’s revenue. The compilation of factors such as the media, natural disasters, opinions from investment consultants, political unrest, supply and demand as well as risk and lack of suitable alternatives contribute to the prices of shares.

Companies

Company factors that may affect share prices include news releases regarding profits, earnings and estimated earnings in the future. Dividend announcements, new contracts, new products or product recalls, employee layoffs, management changes, mergers, takeovers and accounting errors are among the aspects of company performance and news that influence the stock price.

Industries

The share price of companies within similar industries usually corresponds with each other. Market conditions affect companies in similar industries in similar ways. However, there are times when the share price of a particular company benefits from negative news about competitors when companies compete for one market.

Investor Confidence

  • Investor confidence can lead to the market going up or down and this can cause the rise or fall of stock prices. The stock market’s general direction can influence stock value.
  • The bull market is characterized by a strong market that consists of rising stock prices and corresponding investor confidence. This is often linked to economic prosperity or recovery and investor optimism.
  • The bear market is weak with falling stock prices and diminishing investor confidence. This usually occurs when there are high rates of unemployment and there is a downturn in the economy. Find out more about CBA

Economic Factors

  • If the economy appears to be expanding, there may be a rise in share prices. Investors are likely to buy more shares when they think that there will be future profits and stock prices will be higher. An uncertain economic outlook may cause investors to reduce buying or begin selling.
  • Inflation refers to an increase in consumer prices. This usually slows down sales and lowers profits. Higher prices often cause the interest rates to rise and such changes can reduce stock prices.
  • When prices fall, companies experience lower profits and economic activity decreases. If stock prices go down, investors may begin selling shares ad moving to other investments.
  • Lower interest rates lead to people borrowing more with the objective of increasing spending and stimulating economic activity.

Politics and Economic Policies

  • Changes that take place in the world can have an impact on the economy and share prices. Higher energy costs can result in lower sales, profits and share prices.
  • Terrorism can cause the economy to slow down and reduce stock prices.
  • New governments may create new policies. These changes may be aimed at having a positive effect on business but sometimes they do not. Changes in interest rates and inflation can affect share prices.

Currency Value

Companies sell their products to other countries and if the dollar rises, customers will be compelled to spend more for the goods. This may lower sales and subsequently lead to a fall in stock prices. If the value of the dollar falls, this makes it more affordable for others to purchase products and can increase the share prices.

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How to Improve Your Business Brand

If you have a business that is not doing as well as you hoped it would, then there can be many reasons for this to happen. Trying to identify the cause can be a long and laborious process. However, there can be ways that you can improve your brand awareness and its reach to get your company back on track.  Here are a few ways that you can rebuild your brand and make it more recognizable to your values.                                                                                                                     

Your Values

 Firstly, you need to think about the values of your company. Take a look at your website and other media, does it accurately reflect your values? If it doesn’t, then reevaluate the wording you are using to give it a closer match to your core values.  Then think about whether those values fit in with those of your customers and clients. It is important that you all know where you are going, and that you are happy with the way things are.

 

What Products Do You Buy? 

A little brainstorming is a good thing, think about what you buy as a customer. Think about what it is about the products you buy that makes you stay loyal to that brand.  What is it about the price, quality and presentation of the things you buy, that appeal to you? Once you have an idea of the aspects you like, you can apply the same fundamentals to your own company, and using similar tactics in your own company will lead to better performance.

Be Your Company’s Ambassador

 The best person to promote your company is you. If you believe enough in your company to become its biggest fan, then everyone else will see this and appreciate your effort. Try wearing a shirt or carrying a bag with your company name on it. Add a sticker to your car, or wear a color that signifies your company. It is the little things like these that can influence observers to become your customers. After all, if you won’t wear your brand, then who will?

Relaunch

 

If you think that there has to be a company relaunch to improve your sales, then try to do so in a creative way. Create a strategy to inform people about it so they know what is about to happen. Tease your customers with it, so it builds the intrigue and the anticipation. Many companies are good at doing this.   Try a different logo as well; you know how you want your company to be rebranded, so you are the ideal person to be the logo designer,  free software such as Adobe Spark has some great templates to get you started.

 

Promote

 You need to promote your company and its redesign effectively, or you will be back to where you were before. Think about the ways you promote your company and identify the areas that require improvement, turn your thoughts into a hard strategy to ensure that you take full advantage of your relaunch.  After all of this, you need to monitor how this new approach is working carefully. See if there is any increase in traffic to your site or more hits to your social media. Then you can see if your hard work has paid off, and be prepared to make adjustments until it has paid off.

 

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