Strategies To Boost SEO For Your Financial Website

Today Digital Marketing become one of the significant keys for a various platform and as time pass it will become one of the potential platforms.The internet is highly used to promote a business because most of the people are depending on the internet for every activity and hence depending on the internet for developing business is becoming very common.There are so many e-commerce websites and you can get every type of product on the internet.To seek customers towards your website the SEO of a website is a vital factor as it directly affects your business.Therefore before opting for online business practices for  SEO boosting should be considered well.

SEO management practices

There are various ways of online marketing.For better exposure of your product to get large numbers of users from across the world digital marketing will help you in a better way to take your business one step forward.To do say there are different types of practices for search engine optimization management and you can apply them to your website.Because a website is an essential component of your online promotion.Pay special attention to its design and structure and get a maximum outcome from it.Here are some tips that you must consider for boosting of the search engine optimization for your website.

Sponsored posts

Once you built a reputation of your website you will start getting endorsements for it and sponsored or guest post are part of it.To recognize your work there are chances that you will get offers for sponsored or guest posts.When you start sponsored post be sure that the content must be quality content, opinions must be honest and must be user-friendly.The most important factor is to be considered that you should only opt for sponsored posts which are well related to your website and must be informational which provide value to users.You can get more different topics through Sponsored posts to elaborate your website.Just maintain the reputation of your website while doing sponsored post by selecting post which is suitable for your site.

Social Media Practices that Help Boost SEO

 

It is important to connect or tie up with another website for boosting the SEO ranking of your website. But care should be taken while link back to other sites, don’t link back frequently without any reason because its affect your SEO traffic.because this factor is considered a malpractice in the world of SEO management.If you have a business website the ranking of the site is crucial because it is not easy to get search engines if your site did not get the consistent user through the internet.The website should be relevant to your websites with you are working with so that readers should get a related link to your website and do not feel cheated.

Get Help of expert

There may be a situation when you face difficulties or get confused about how to handle SEO traffic or website ranking. then you can take help of a professional expert.There are so many agencies which help you or provide authentic ways to manage your website and also business promotion works.Nowadays many businesses which help you to find appropriate SEO management agencies according to your need.

Conclusion

It can be concluded that To get the proper kind of practices for your business SEO management services are essential.You can manage lots of things your own by studying or searching the internet but same time kept the thing in mind that practices should be legal.

 

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How to Choose the Ideal Health Related Online Course

Ask Yourself the Following Questions:

Do you want to work in healthcare or add to your current healthcare qualifications and experience? If this is the case, there are many different public health degree online courses to choose from. However, there are certain things you should consider before you make this important decision, some of which are listed below.

The Area of Healthcare You Are Interested In

It’s much easier to study a topic you are interested in learning about. This is particularly true when it comes to the public health course you select. Epidemiology, environmental health, global health, nursing, children’s health, infectious diseases, women’s health, men’s health and health policies are just some of the areas covered by health-related courses.

Employability and Career Progression

In most instances, a person who enrolls in a healthcare related course such as the Masters in Public Health online course will eventually work in the healthcare sector. This is why it’s important to choose a course that increases your job prospects or helps you progress in your healthcare career if you are already working in healthcare.

Course Accreditation

Like any type of course, some healthcare related courses are better than others. Do your homework before deciding what course to take and make sure it is accredited through a trusted health education authority, such as the Council on Education in Public Health

Future Salary

Most people work in healthcare to help other people. However, you still have to pay your bills and ensure that you can provide for yourself and your family. This is why you should be aware of the potential salary you can earn, once you get a particular healthcare qualification. A range of healthcare salary websites provide this information, so you know exactly what salary you can expect to earn when you enter a particular healthcare profession.

Time Span of the Course

When you start an online course such as the Master of Public health course, you may have to put many other things on hold and become more disciplined. This includes allocating time to study online, work or family commitments. The weekly hours required to study and the overall amount of time needed to complete the course should be understood before you make your final decision about whether or not to take a particular course.

Talk to People Who Know What’s Involved in a Particular Health-related Course

Learning from the experiences of others will save you a lot of time and help you avoid many problems in the future. The most effective way to do this is to talk to current and previous students on the course you are interested in. Approaching lecturers and educational institutions that provide these healthcare related online courses will also give you a clearer picture of the course, what’s expected of you and how it can benefit you once you graduate.

There are many factors you should consider before you begin an online healthcare related course. The most important factors are listed above. Once you understand every aspect of a course and how it will affect your life going forward, you can make a much more informed decision.

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Apple Campus The Space Ship Headquarters

Apple Campus 2, Lord of the ‘Rings’ Building

The Parliament House of India in New Delhi, the Vulcano Buono shopping mall in Nola, Italy and Britain’s Government Communications Headquarters (GCHQ) in Cheltenham are some of the massive ring-shaped buildings in the world. Come next year, they will be dwarfed by the colossal Apple Campus 2, the second corporate headquarters of the iPhone maker in Cupertino, California. Any one of the Parliament House, Vulcano Buono and GCHQ would fit inside the 176-acre Apple Campus 2 making the latter the rightful lord of the “ring” buildings.

The Building of Apple Campus

When contractor Rudolph and Sletten & Holder Construction completes Apple Campus 2 next year, the circular building will have a floor area of 2.8 million square feet. In contrast, Vulcano Buono’s floor area is 1.6 million sq. ft., GCHQ’s is 1.5 million sq. ft., and the Parliament House’s is 261,358 sq. ft. Apple Campus 2 is also more than a mile around while the Italian mall and GCHQ are just one-third of a mile around. Apple Campus 2 will house some 13,000 employees. In contrast, around 5,500 people work at the GCHQ. In terms of cost, the Apple project is projected to cost $5 billion. The British government spent £337 to complete the GCHQ in 2003 while the Vulcano Buono cost €180 million to complete in 2007.

Apple Goes Green

Apple Campus 2 will also be as green as Vulcano Buono and greener than GCHQ and the Parliament House. British firm Foster+Partners, the architects, put glass walls in the four-storey structure so occupants can look out on both sides. Within the ring is a large outdoor park with a fountain and stage in the center. Some 7,000 trees will surround the structure. Electricity will not come from the city’s power grid. The roof will be covered with solar panels to produce electricity that will power the building. The main building will have natural ventilation so air conditioning or heating will not be used for 75 percent of the year. Recycled water will be used in the campus and even be shared with Cupertino residents.

Healthy Work Environment of the Future

Adding to the healthy working environment of Apple Campus 2 are some 1,000 bikes for use by employees in getting around the place, miles of jogging and cycling trails, and a fitness center open to all of Apple’s 20,000 workers in Silicon Valley. The other amenities are a 500-table cafeteria eight times larger than the one in the Infinite Loop campus, underground parking facilities for up to 14,200 cars, and a 1,000-seat underground auditorium for product launching.

London Square not the Design that Steve Jobs Wanted

Oddly, Apple Campus 2 was originally planned as a square building with the design inspired by a London square with houses that surround a park, Forster+Partners founder and chairman Norman Foster told Architectural Record. But the design eventually evolved into a circular building with inputs from Apple’s late CEO Steve Jobs.

“Jobs wanted the new campus to reflect the Californian landscapes from his childhood,” according to Foster.

The environment and workforce are not the only winners in the Apple project. Cupertino folks get to benefit from the $30.6 million in revenue the project is bringing to the City Council. With that, the city can now fund its retirees’ medical needs.

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Will Travelling to America Become Harder Now that Trump is in Control?

Since Donald Trump has become President, we’ve already seen a huge number of changes implemented, and it is certain to be just the beginning. The most internationally-rocking change Trump tried to implement was the Muslim travel ban, which began as a so-called security measure and instantly resulted in racial profiling. However, the travel-industry tycoon is said to be in favour of America’s tourism, and so it’ll be interesting to see whether travelling to and from America will be made harder by the legislation that the President can make.

Travelling To The United States

The process of entering the United States is already getting more difficult, with the Muslim travel ban being just one of the many legislations that Trump is set to put in place. With the wall supposedly being built on the Mexican border, and the fact that certain groups are likely to be targeted when it comes to visiting the States, there could be a negative impact on tourism in the country.

Visas

Everyone entering the US needs to get some form of visa, but there are a select few countries that benefit from the Visa Waiver Program. This allows certain member countries specified by the US to enter the country without needing to go through a grueling process of interviews and questions, alongside endless amounts of documentation. The Visa Waiver Program allows participants to fill out a US visa application online quickly and easily. 60% of America’s visitors are from countries who benefit from this program, but Trump is still considering making changes to the way that it works. For example, he is considering putting ideological tests into the application, and this could cause some problems for those looking to travel.

Relationship With Great Britain

The majority of America’s tourism comes from countries that benefit from the Visa Waiver program, and that includes Great Britain. Trump has already suggested that the relationship between the US and the UK is a ‘special, special one’ and because of this it is highly unlikely that he will ever place restrictions on British citizens when it comes to travelling to the US. However, the calm waters may be rippled by a storm as the UK government have been forced to debate whether they should even allow the President to come to the UK on a state visit, after a petition of over 2 million people demanded that he was banned. This special relationship between the two countries could ultimately be split, which could lead to much tighter restrictions.

Economy

The dollar fell very quickly in America after Trump was announced President, and while this may have many tourists cheering thinking they can get more for their money, this may mean that the cost of amenities when visiting the US could increase. The state of the economy will be ever changing, and will probably be at its most volatile for a long time under Trump due to the rash decisions he tends to make. Nevertheless, he is set on helping to improve the economy by focusing on infrastructure, and with the proposed plans for better airports, travelling to the US might not be so tough after all.

 

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Three Ways to Turn Negative Publicity Into Something Positive

I Don’t Care if They are Talking about me, As Long as They are Talking about me..

 

As the classic saying goes, there is no such thing as bad publicity. But while there is something to be said about having people discussing your company, even if it’s not in a positive light, it is still a stressful experience to deal with negative stories, especially when they are not true. With that in mind, let’s look at a few examples of negative publicity, and how company owners should address each situation:

False Rumors

What do Amway and Nutella have in common? Being the victim of false rumors and, in both cases, swiftly addressing the untruths and correcting them. In the case of Amway, there has been a prevalent myth surrounding the company that they are basically a pyramid scheme. This type of misinformation may prevent people from purchasing cleaning products, beauty products and supplements from the company, as well as signing up to work for them. To quash this myth, Amway got busy posting the truth about their company on their website. In the case of Nutella, in 2016 rumors began to fly that the tasty chocolate-hazelnut spread contained carcinogenic palm oil. Ferrero, the company that makes Nutella, launched a campaign that explained how safe Nutella is; as a result, their sales began to flourish again.

True Mistakes

In some cases, companies do make actual errors, ranging from minor to more cringe worthy. Lulumon, a successful yoga pants company, sold pants in 2013 that were quickly discovered to be see-through — not exactly what you want to see or wear when in a crowded yoga studio. Another error happened in 2014, when American Apparel posted a photo of the Challenger space shuttle explosion and labeled it as “fireworks.” In cases like these, the best approach is to acknowledge that an error in judgment or materials was made, apologize sincerely and then do what you can to make things better. In the case of Lulumon, they reacted quickly to recall the see-through pants and replaced them with new pairs. For American Apparel, removing the photo immediately along with a heartfelt apology was a good approach.

 

Negative Reviews

Thanks to the power of social media and online review sites like Yelp, any customer can potentially complain about your company online. When you pride yourself on providing outstanding products and services, some cranky pants who is falsely accusing you of doing something wrong can be frustrating. While it might be tempting to fire back a scathing reply to the Negative Nellie, it is best to wait until you have calmed down. Then, respond to the negative review in a professional manner; for example, apologize for the person’s bad experience, point out that this is rare in your business, and offer him or her the chance to come back so you can make things right. Other people who read the review and your reply will see that you truly appreciate your customers and want to make sure that they are happy.

Making Lemons Out of Lemonade

If handled correctly, negative publicity can almost always be turned into something positive for a company. So while it is still jarring to realize your business is being talked about in a bad light, it is definitely possible to turn the situation around and use the opportunity to show your company in an outstanding way.

 

 

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iTeknik Holding Corporation (OTC: ITKH) in Acquisition Talks with TransMedia Group

 

 

The awarding winning, multi-lingual international PR firm TransMedia Group (www.transmediagroup.com) said it is in discussions to be acquired by a public company, iTeknik Holding Corporation (OTC PINK: ITKH).

Serving clients worldwide since 1981, TransMedia Group has the strong market presence, brand awareness, talented and dedicated staff that iTeknik finds attractive, said TransMedia Group CEO Tom Madden.

 

iTeknik is in the process of implementing a strategy

iTeknik said it’s expanding its acquisition strategy to include PR after meeting Madden, the “Spin Man” himself, and seeing the amazing success his PR firm TransMedia Group (www.transmediagroup.com) has had in helping its clients to grow and prosper.

iTeknik (www.iTeknik.com) is in the process of implementing a strategy to acquire fundamentally sound companies that are market accepted, scalable and demonstrate a quantifiable value proposition.

 

“Until recently, our focus has been to acquire companies involved in marketing, advertising and digital media, but after meeting Madden and his stellar staff, we’ve added PR to the mix and were now in discussions with TransMedia Group in that regard,” said Fred Wicks, Chairman and CEO of iTeknik.

“We could provide TransMedia Group with exemplary marketing, advertising and digital services for its clients.”

 

 Press Release

 

Tom Madden founder of TransMedia Group in New York City

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Madden founded TransMedia Group in New York City soon after he left NBC, where he was Vice President, Assistant to the President, then Fred Silverman, for whom he worked previously at American Broadcasting Companies.

Among TransMedia’s first clients were AT&T, Kellogg’s, Drexel Burnham Lambert and the City of New York, for whom TransMedia created award-winning PR campaigns, one promoting fair housing in the city that earned TransMedia a coveted Bronze Anvil Award from the Public Relations Society of America.

TransMedia helps client companies sell for billions.

In 1987, Madden relocated the firm to South Florida where today it operates out of a commercial building Madden owns in downtown Boca Raton.  One of his former clients, Carl DeSantis credits TransMedia’s publicity for increasing the nutritional supplement company’s revenues from $150 million to over $900 million until DeSantis sold the public company for $1.6 billion.  TransMedia’s publicity helped the stock of another DeSantis company, Celsius Holdings Inc. (CELH:US) to rise from $ .30 to $5.00.  The company today is on NASDAQ CM.

One of TransMedia’s growth areas is its newly-established talent and modeling division, TransMediaVersatileTalent (TVT), which currently is signing many celebrities whom it will represent as their agent and manager.  For rising talent Lynn Aronberg, TransMedia arranged for her to be in the cast of  upcoming reality show, Palm Beach Housewives after booking her for interviews on FOX TV, Inside Edition and with Wasington Post and other media outlets worldwide.

Madden said he is impressed how iTeknik’s revenues are expanding.  iTeknick’s revenues for the year ending June 30, 2017 were $1,144,925 vs. $952,149 for the year ending June 30, 2016.

iTeknik has transitioned from the Telecom industry to Marketing, Advertising and the digital media space with the start-up of its Big Rhino Agency in January, which was able to increase its revenues by more than a hundred percent, said Madden.

Wicks said he is looking to acquire companies that have the potential to achieve exceptional performance over time with a focus on the Marketing, Advertising and Digital Media and now the Public Relations space.

iTeknik lends its operational support, management approach and financial resources to these companies to help them achieve improvements in revenue, earnings growth and positioning in the marketplace.

 

iTeknik currently operates Big Rhino Corporation as a wholly owned subsidiary, while actively seeking additional acquisitions.

Big Rhino Corporation, a startup in January 2017, has increased its revenues by 101% through August.  It has expanded its business in Las Vegas by adding several automotive clients to its existing Arizona and California dealerships.  Big Rhino has also diversified into the medical and real estate markets.

“Our strategy is to tap the synergy among these acquisitions to maximize organic growth, improve profitability and leverage client and supplier relationships,” Wicks said.

Wicks has substantial experience in marketing, holding positions such as Editorial Director for Creative Universal, Director of Marketing Services for a $3 billion division of Rockwell International Corporation and worldwide  marketing responsibility for a $400 million division of  Invensys Air Systems.

 

Wicks Marketing Group founded in 1990

He was also the CEO and President of The Wicks Marketing Group, Inc., a consulting company that he founded in 1990. He is a former Senior Vice President with the CompAir Division of Invensys Air Systems, where he had P & L responsibility for $200 million in European and South American businesses.

Wicks also had responsibility for world-wide product management and engineering. He has a Bachelor of Arts in Journalism and an MBA degree from Wayne State University in Michigan

      Learn more about TransMedia rated as the “BEST PR FIRM IN SOUTH FLORIDA”

 

 

TransMedia Group’s Talent Division

Provides Oomph To Its PR Campaigns

For more information: contact Adrienne Mazzone 561-702-4999; amazzone@transmediagroup.com.

 

 

The commonly overlooked benefit of Outsourcing

Over the last two decades, more and more businesses have embraced the practice of business process outsourcing and have seen great benefits.

What’s important to note is that business across various industries and of varying revenue generation capabilities have adopted the practice of outsourcing.

The common benefits are clearly visible for all the owners and stake holders involved in the decision. With enhanced technical capabilities and advancements in communication and data handling, business owners were delighted by the access to the large pool of talent that they couldn’t necessarily afford previously.

The economic viability is cited by most as the most important benefit. Most businesses would have to alternatively build a team of professionals

Managers and business leaders now have more time to focus on their strengths and now have the opportunity to direct all their efforts towards the growth of the company.

Departments like customer support, IT management, Marketing, Bookkeeping, Legal services have all been commonly outsourced.

Most critics claim that the lowered cost of operation comes along with the threat of reduced level of efficiency and that even though there is a sense of accountability placed on the respective vendors, the lack of strict quality control often leads to declining levels of output. The naysayers also claim that there is ample room for miscommunication and this causes a dip in effectiveness of the practice of outsourcing.

Select a Modern Service Provider

Modern service providers moved quickly to address this problem and to dispel the myth. Real Bergevin , the co-founder of Nuvest Management Services offers his clientele an assurance of quality standards by ensuring that the teams are spearheaded by qualified professionals who understand the relevant business practices. Nuvest Management Services is a Canadian company that offers services of outsourced bookkeeping and accounting. Having interacted with a variety of clientele seeking assistance on their financial functions, Real and the team at Nuvest provide a powerful alternative to business owners.

A Valuable Proposition to Consider

Real and the team at Nuvest believe that “Staffing an in-house accounting department can be rather costly. Every employee will earn an annual salary, paid time off, sick time, and health care and 401(k) benefits. Apart from the economic benefits, for many organizations the access to an outsourced team of experts in itself is a valuable proposition and many businesses are still amazed by the capabilities of such teams. We have qualified project leaders who ensure that our off-shore teams deliver the best results for our clientele”

Improving Strategic Flexibility

Most businesses would cite the economic benefits as the most commonly observed benefit. Greater study would reveal that the most important benefit of outsourcing is the improved strategic flexibility and the room that it creates to drive innovation.  This benefit is certainly overlooked by many. Leaders with an eye on long term goals would state that this benefit would single handedly win the case for outsourced services.

Business leaders are capitalizing on the expertise of their new partners and are able to set aggressive targets that weren’t economically viable and technologically feasible earlier. In a world that’s constantly pursuing the highest standards of customer satisfaction and loyalty, outsourced services are crucial to achieving organizational goals.

It’s important to acknowledge the reality that outsourcing needs to be done after identifying the most important metrics and also the significance of the benefits of outsourcing. Outsourcing isn’t for everyone and there isn’t assurance of a win-win situation for everyone. By carefully identifying the important departments or tasks that can be bettered, the overall operational efficiency of an organization would grow.

 

                                                                                                                            Nuvest Management Services