Apple Campus The Space Ship Headquarters

Apple Campus 2, Lord of the ‘Rings’ Building

The Parliament House of India in New Delhi, the Vulcano Buono shopping mall in Nola, Italy and Britain’s Government Communications Headquarters (GCHQ) in Cheltenham are some of the massive ring-shaped buildings in the world. Come next year, they will be dwarfed by the colossal Apple Campus 2, the second corporate headquarters of the iPhone maker in Cupertino, California. Any one of the Parliament House, Vulcano Buono and GCHQ would fit inside the 176-acre Apple Campus 2 making the latter the rightful lord of the “ring” buildings.

The Building of Apple Campus

When contractor Rudolph and Sletten & Holder Construction completes Apple Campus 2 next year, the circular building will have a floor area of 2.8 million square feet. In contrast, Vulcano Buono’s floor area is 1.6 million sq. ft., GCHQ’s is 1.5 million sq. ft., and the Parliament House’s is 261,358 sq. ft. Apple Campus 2 is also more than a mile around while the Italian mall and GCHQ are just one-third of a mile around. Apple Campus 2 will house some 13,000 employees. In contrast, around 5,500 people work at the GCHQ. In terms of cost, the Apple project is projected to cost $5 billion. The British government spent £337 to complete the GCHQ in 2003 while the Vulcano Buono cost €180 million to complete in 2007.

Apple Goes Green

Apple Campus 2 will also be as green as Vulcano Buono and greener than GCHQ and the Parliament House. British firm Foster+Partners, the architects, put glass walls in the four-storey structure so occupants can look out on both sides. Within the ring is a large outdoor park with a fountain and stage in the center. Some 7,000 trees will surround the structure. Electricity will not come from the city’s power grid. The roof will be covered with solar panels to produce electricity that will power the building. The main building will have natural ventilation so air conditioning or heating will not be used for 75 percent of the year. Recycled water will be used in the campus and even be shared with Cupertino residents.

Healthy Work Environment of the Future

Adding to the healthy working environment of Apple Campus 2 are some 1,000 bikes for use by employees in getting around the place, miles of jogging and cycling trails, and a fitness center open to all of Apple’s 20,000 workers in Silicon Valley. The other amenities are a 500-table cafeteria eight times larger than the one in the Infinite Loop campus, underground parking facilities for up to 14,200 cars, and a 1,000-seat underground auditorium for product launching.

London Square not the Design that Steve Jobs Wanted

Oddly, Apple Campus 2 was originally planned as a square building with the design inspired by a London square with houses that surround a park, Forster+Partners founder and chairman Norman Foster told Architectural Record. But the design eventually evolved into a circular building with inputs from Apple’s late CEO Steve Jobs.

“Jobs wanted the new campus to reflect the Californian landscapes from his childhood,” according to Foster.

The environment and workforce are not the only winners in the Apple project. Cupertino folks get to benefit from the $30.6 million in revenue the project is bringing to the City Council. With that, the city can now fund its retirees’ medical needs.

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Will Travelling to America Become Harder Now that Trump is in Control?

Since Donald Trump has become President, we’ve already seen a huge number of changes implemented, and it is certain to be just the beginning. The most internationally-rocking change Trump tried to implement was the Muslim travel ban, which began as a so-called security measure and instantly resulted in racial profiling. However, the travel-industry tycoon is said to be in favour of America’s tourism, and so it’ll be interesting to see whether travelling to and from America will be made harder by the legislation that the President can make.

Travelling To The United States

The process of entering the United States is already getting more difficult, with the Muslim travel ban being just one of the many legislations that Trump is set to put in place. With the wall supposedly being built on the Mexican border, and the fact that certain groups are likely to be targeted when it comes to visiting the States, there could be a negative impact on tourism in the country.

Visas

Everyone entering the US needs to get some form of visa, but there are a select few countries that benefit from the Visa Waiver Program. This allows certain member countries specified by the US to enter the country without needing to go through a grueling process of interviews and questions, alongside endless amounts of documentation. The Visa Waiver Program allows participants to fill out a US visa application online quickly and easily. 60% of America’s visitors are from countries who benefit from this program, but Trump is still considering making changes to the way that it works. For example, he is considering putting ideological tests into the application, and this could cause some problems for those looking to travel.

Relationship With Great Britain

The majority of America’s tourism comes from countries that benefit from the Visa Waiver program, and that includes Great Britain. Trump has already suggested that the relationship between the US and the UK is a ‘special, special one’ and because of this it is highly unlikely that he will ever place restrictions on British citizens when it comes to travelling to the US. However, the calm waters may be rippled by a storm as the UK government have been forced to debate whether they should even allow the President to come to the UK on a state visit, after a petition of over 2 million people demanded that he was banned. This special relationship between the two countries could ultimately be split, which could lead to much tighter restrictions.

Economy

The dollar fell very quickly in America after Trump was announced President, and while this may have many tourists cheering thinking they can get more for their money, this may mean that the cost of amenities when visiting the US could increase. The state of the economy will be ever changing, and will probably be at its most volatile for a long time under Trump due to the rash decisions he tends to make. Nevertheless, he is set on helping to improve the economy by focusing on infrastructure, and with the proposed plans for better airports, travelling to the US might not be so tough after all.

 

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Three Ways to Turn Negative Publicity Into Something Positive

I Don’t Care if They are Talking about me, As Long as They are Talking about me..

 

As the classic saying goes, there is no such thing as bad publicity. But while there is something to be said about having people discussing your company, even if it’s not in a positive light, it is still a stressful experience to deal with negative stories, especially when they are not true. With that in mind, let’s look at a few examples of negative publicity, and how company owners should address each situation:

False Rumors

What do Amway and Nutella have in common? Being the victim of false rumors and, in both cases, swiftly addressing the untruths and correcting them. In the case of Amway, there has been a prevalent myth surrounding the company that they are basically a pyramid scheme. This type of misinformation may prevent people from purchasing cleaning products, beauty products and supplements from the company, as well as signing up to work for them. To quash this myth, Amway got busy posting the truth about their company on their website. In the case of Nutella, in 2016 rumors began to fly that the tasty chocolate-hazelnut spread contained carcinogenic palm oil. Ferrero, the company that makes Nutella, launched a campaign that explained how safe Nutella is; as a result, their sales began to flourish again.

True Mistakes

In some cases, companies do make actual errors, ranging from minor to more cringe worthy. Lulumon, a successful yoga pants company, sold pants in 2013 that were quickly discovered to be see-through — not exactly what you want to see or wear when in a crowded yoga studio. Another error happened in 2014, when American Apparel posted a photo of the Challenger space shuttle explosion and labeled it as “fireworks.” In cases like these, the best approach is to acknowledge that an error in judgment or materials was made, apologize sincerely and then do what you can to make things better. In the case of Lulumon, they reacted quickly to recall the see-through pants and replaced them with new pairs. For American Apparel, removing the photo immediately along with a heartfelt apology was a good approach.

 

Negative Reviews

Thanks to the power of social media and online review sites like Yelp, any customer can potentially complain about your company online. When you pride yourself on providing outstanding products and services, some cranky pants who is falsely accusing you of doing something wrong can be frustrating. While it might be tempting to fire back a scathing reply to the Negative Nellie, it is best to wait until you have calmed down. Then, respond to the negative review in a professional manner; for example, apologize for the person’s bad experience, point out that this is rare in your business, and offer him or her the chance to come back so you can make things right. Other people who read the review and your reply will see that you truly appreciate your customers and want to make sure that they are happy.

Making Lemons Out of Lemonade

If handled correctly, negative publicity can almost always be turned into something positive for a company. So while it is still jarring to realize your business is being talked about in a bad light, it is definitely possible to turn the situation around and use the opportunity to show your company in an outstanding way.

 

 

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iTeknik Holding Corporation (OTC: ITKH) in Acquisition Talks with TransMedia Group

 

 

The awarding winning, multi-lingual international PR firm TransMedia Group (www.transmediagroup.com) said it is in discussions to be acquired by a public company, iTeknik Holding Corporation (OTC PINK: ITKH).

Serving clients worldwide since 1981, TransMedia Group has the strong market presence, brand awareness, talented and dedicated staff that iTeknik finds attractive, said TransMedia Group CEO Tom Madden.

 

iTeknik is in the process of implementing a strategy

iTeknik said it’s expanding its acquisition strategy to include PR after meeting Madden, the “Spin Man” himself, and seeing the amazing success his PR firm TransMedia Group (www.transmediagroup.com) has had in helping its clients to grow and prosper.

iTeknik (www.iTeknik.com) is in the process of implementing a strategy to acquire fundamentally sound companies that are market accepted, scalable and demonstrate a quantifiable value proposition.

 

“Until recently, our focus has been to acquire companies involved in marketing, advertising and digital media, but after meeting Madden and his stellar staff, we’ve added PR to the mix and were now in discussions with TransMedia Group in that regard,” said Fred Wicks, Chairman and CEO of iTeknik.

“We could provide TransMedia Group with exemplary marketing, advertising and digital services for its clients.”

 

 Press Release

 

Tom Madden founder of TransMedia Group in New York City

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Madden founded TransMedia Group in New York City soon after he left NBC, where he was Vice President, Assistant to the President, then Fred Silverman, for whom he worked previously at American Broadcasting Companies.

Among TransMedia’s first clients were AT&T, Kellogg’s, Drexel Burnham Lambert and the City of New York, for whom TransMedia created award-winning PR campaigns, one promoting fair housing in the city that earned TransMedia a coveted Bronze Anvil Award from the Public Relations Society of America.

TransMedia helps client companies sell for billions.

In 1987, Madden relocated the firm to South Florida where today it operates out of a commercial building Madden owns in downtown Boca Raton.  One of his former clients, Carl DeSantis credits TransMedia’s publicity for increasing the nutritional supplement company’s revenues from $150 million to over $900 million until DeSantis sold the public company for $1.6 billion.  TransMedia’s publicity helped the stock of another DeSantis company, Celsius Holdings Inc. (CELH:US) to rise from $ .30 to $5.00.  The company today is on NASDAQ CM.

One of TransMedia’s growth areas is its newly-established talent and modeling division, TransMediaVersatileTalent (TVT), which currently is signing many celebrities whom it will represent as their agent and manager.  For rising talent Lynn Aronberg, TransMedia arranged for her to be in the cast of  upcoming reality show, Palm Beach Housewives after booking her for interviews on FOX TV, Inside Edition and with Wasington Post and other media outlets worldwide.

Madden said he is impressed how iTeknik’s revenues are expanding.  iTeknick’s revenues for the year ending June 30, 2017 were $1,144,925 vs. $952,149 for the year ending June 30, 2016.

iTeknik has transitioned from the Telecom industry to Marketing, Advertising and the digital media space with the start-up of its Big Rhino Agency in January, which was able to increase its revenues by more than a hundred percent, said Madden.

Wicks said he is looking to acquire companies that have the potential to achieve exceptional performance over time with a focus on the Marketing, Advertising and Digital Media and now the Public Relations space.

iTeknik lends its operational support, management approach and financial resources to these companies to help them achieve improvements in revenue, earnings growth and positioning in the marketplace.

 

iTeknik currently operates Big Rhino Corporation as a wholly owned subsidiary, while actively seeking additional acquisitions.

Big Rhino Corporation, a startup in January 2017, has increased its revenues by 101% through August.  It has expanded its business in Las Vegas by adding several automotive clients to its existing Arizona and California dealerships.  Big Rhino has also diversified into the medical and real estate markets.

“Our strategy is to tap the synergy among these acquisitions to maximize organic growth, improve profitability and leverage client and supplier relationships,” Wicks said.

Wicks has substantial experience in marketing, holding positions such as Editorial Director for Creative Universal, Director of Marketing Services for a $3 billion division of Rockwell International Corporation and worldwide  marketing responsibility for a $400 million division of  Invensys Air Systems.

 

Wicks Marketing Group founded in 1990

He was also the CEO and President of The Wicks Marketing Group, Inc., a consulting company that he founded in 1990. He is a former Senior Vice President with the CompAir Division of Invensys Air Systems, where he had P & L responsibility for $200 million in European and South American businesses.

Wicks also had responsibility for world-wide product management and engineering. He has a Bachelor of Arts in Journalism and an MBA degree from Wayne State University in Michigan

      Learn more about TransMedia rated as the “BEST PR FIRM IN SOUTH FLORIDA”

 

 

TransMedia Group’s Talent Division

Provides Oomph To Its PR Campaigns

For more information: contact Adrienne Mazzone 561-702-4999; amazzone@transmediagroup.com.

 

 

The commonly overlooked benefit of Outsourcing

Over the last two decades, more and more businesses have embraced the practice of business process outsourcing and have seen great benefits.

What’s important to note is that business across various industries and of varying revenue generation capabilities have adopted the practice of outsourcing.

The common benefits are clearly visible for all the owners and stake holders involved in the decision. With enhanced technical capabilities and advancements in communication and data handling, business owners were delighted by the access to the large pool of talent that they couldn’t necessarily afford previously.

The economic viability is cited by most as the most important benefit. Most businesses would have to alternatively build a team of professionals

Managers and business leaders now have more time to focus on their strengths and now have the opportunity to direct all their efforts towards the growth of the company.

Departments like customer support, IT management, Marketing, Bookkeeping, Legal services have all been commonly outsourced.

Most critics claim that the lowered cost of operation comes along with the threat of reduced level of efficiency and that even though there is a sense of accountability placed on the respective vendors, the lack of strict quality control often leads to declining levels of output. The naysayers also claim that there is ample room for miscommunication and this causes a dip in effectiveness of the practice of outsourcing.

Select a Modern Service Provider

Modern service providers moved quickly to address this problem and to dispel the myth. Real Bergevin , the co-founder of Nuvest Management Services offers his clientele an assurance of quality standards by ensuring that the teams are spearheaded by qualified professionals who understand the relevant business practices. Nuvest Management Services is a Canadian company that offers services of outsourced bookkeeping and accounting. Having interacted with a variety of clientele seeking assistance on their financial functions, Real and the team at Nuvest provide a powerful alternative to business owners.

A Valuable Proposition to Consider

Real and the team at Nuvest believe that “Staffing an in-house accounting department can be rather costly. Every employee will earn an annual salary, paid time off, sick time, and health care and 401(k) benefits. Apart from the economic benefits, for many organizations the access to an outsourced team of experts in itself is a valuable proposition and many businesses are still amazed by the capabilities of such teams. We have qualified project leaders who ensure that our off-shore teams deliver the best results for our clientele”

Improving Strategic Flexibility

Most businesses would cite the economic benefits as the most commonly observed benefit. Greater study would reveal that the most important benefit of outsourcing is the improved strategic flexibility and the room that it creates to drive innovation.  This benefit is certainly overlooked by many. Leaders with an eye on long term goals would state that this benefit would single handedly win the case for outsourced services.

Business leaders are capitalizing on the expertise of their new partners and are able to set aggressive targets that weren’t economically viable and technologically feasible earlier. In a world that’s constantly pursuing the highest standards of customer satisfaction and loyalty, outsourced services are crucial to achieving organizational goals.

It’s important to acknowledge the reality that outsourcing needs to be done after identifying the most important metrics and also the significance of the benefits of outsourcing. Outsourcing isn’t for everyone and there isn’t assurance of a win-win situation for everyone. By carefully identifying the important departments or tasks that can be bettered, the overall operational efficiency of an organization would grow.

 

                                                                                                                            Nuvest Management Services