Telegram Founder: Crypto Mining Malware Not An App Flaw

 

 

There was a report by  that the attackers had discovered an exposed backdoor in Telegram Messenger, this vulnerability helped the attackers unknown to the owners turn computers into cryptocurrency miners.

These clandestine crypto mining operations had been going on since March 2017 reported Kaspersky Labs, the company that discovered and exposed the cyber attacks. Kaspersky also said a zero-day vulnerability in the Telegram messenger desktop app gave the attackers the ability to create and spread a never before seen the type of malware that could create a backdoor Trojan and also mine cryptocurrency.

 

A Kaspersky lab analyst said they had found quite a number of possible actions of the zero-day exploitation which asides from being spyware and malware, could also send unknown and unseen software for mining cryptocurrency, and that infections like that had become a global phenomenon.

Here is a little insight into the operation of the Telegram vulnerability; there is a way the Telegram Windows client deals with the RLO (right-to-left override) Unicode character (U+202E), in that process lays the vulnerability. However, that RLO Unicode Character is how languages are written from right to left (like Hebrew or Arabic) are coded. Kaspersky’s report states that a hidden RLO Unicode Character contained in the file name that flipped how the characters were ordered, thereby giving the file a new name was how the malware creators got access to computers. Like in this example, an attacker names a file “IMG_high_re*U+202E*gnp.js” and sends to someone using the Telegram messenger, the file seen at the User’s end will be “IMG_high_resj.png” (notice how a flip has happened to the file format), the user then clicks on the file thinking it is a picture file, then a JavaScript file containing the malware would be secretly downloaded.

                                                 Founder of Telegram

 

However, the founder of the Telegram application did not waste time in deemphasizing the allegations. He is of the opinion that antivirus companies always do the most at stretching the severity of their results, just to excite the public, and as such, should not be taken seriously. He also rebuffed Kaspersky’s claim by explaining that what they uncovered was nothing near a vulnerability of the Telegram messaging app, and also that there was no way cybercriminals could gain access to users’ computers without the users opening something malicious. He further assured Telegram users that they were safe and had always been safe.

According to Kaspersky, Fantomcoin, Monero, Zcash and other cryptocurrencies were acquired, and according to the evidence they had, Russians were behind the malware, and also that it could be used as a backdoor for hackers to gain access and silent control of users’ computers. Records of a Telegram local cache which most likely was stolen from victims was found in the process of doing their analysis of malicious servers.

One sure way to guard against such attacks is to avoid downloading and opening suspicious files from untrusted and unknown sources, as that suspicious file could be a portal for attacks.

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Arizona Law to Delineate ICOs and Securities

 

The world might be deliberating prohibitions and regulations on crypto activity, but in Arizona, they have embraced it so wholeheartedly that public records show that there has been a hike in the number of blockchain bills in the state’s legislature.

The state’s Senate has already passed a bill that approves its inhabitants to be able to pay their taxes in cryptocurrency. This new bill didn’t just pass all the stages in Senate as smoothly as one would believe. Arizona’s Senate minority leader Steve Farley was of the opinion that the volatility of the bitcoin might be a problem when it relates to tax payments. His fears were somewhat allayed when Arizona’s Department of Revenue confirmed that they would have only 24 hours to change the bitcoin payments into dollars.

The bill has already gone on to the state’s House of Representatives. If it is successfully passed, the state could soon start collecting bitcoin as an accepted form of tax payment.

Jeff Weninger, a Republican member of the Arizona House of Representatives (who was also very instrumental in the passing of the first bill) introduced two new different means focused on blockchain – one of which would start the process for an administrative structure for initial coin offering (ICOs) implemented in the state.

It should be noted that two new bills brought up by the representative comprise of words like “blockchain”, “virtual coin”, “virtual coin offering” and they are potential terms that might be added to the Arizona government’s catalog of definitions.

The virtual coin is defined in the first bill as a medium of exchange that can be traded digitally. A virtual coin has virtual value and can be used to store value.

The second bill tweaks the provisions of the Arizona Revised Statutes that pertain data created and stored by blockchain. The bill is in relation to the one that legitimized blockchain signatures and smart contracts implemented last year. This bill makes digital signatures have the same enforceability as written signatures. Arizona’s law now directs that smart contracts are to be also recognized and enforced.

The Arizona Electronic Transactions Act (AETA) provides that virtual signatures areas enforceable as written signatures. HB 2417 stipulates that signatures, e-records, as well as smart contracts — made through blockchain and entrenched by UCC Articles 2, 2A, and 7 — are recognized as legal e-signatures under the appropriate Arizona Act.

Using the “killing two birds with one stone” analogy, the legislature arm of the Arizona government has given a very comprehensive definition of cryptocurrencies and has ensured a solid foundation for contracts which are implemented using them. This means it’s now easier for people to meddle in the cryptocurrency world while ensuring they can do business with it.

It is worth to mention that the Arizona government perpetually sets up processes that strengthen the harnessing of the blockchain technology’s features.

Weninger is of the belief that cryptocurrency payments posses a multitude of merits which include the ease at which it can be used and the convenience it has.

 

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How Is Bitcoin Marketing Itself

As a result of the Greek economic downturn and financial crisis as a whole, Bitcoin found itself at the centre of the news debate. Due to its natural characteristics, its decentralised platform, and ultimately its fascinating make-up due to the blockchain technology on which it is based, Bitcoin offers an exciting new wealth of opportunities. With the development of the bitcoin gambling casino which has introduced provably fair gaming to the online world and implementation by brands such as Subway and Steam, the cryptocurrency is continuing to grow. Despite numerous restrictions being placed on Bitcoin, the debate around its potential is continuing, and in turn the cryptocurrency has begun to market itself. Here, we’re taking a look at how.

The Characteristics Of Bitcoin

There are numerous exciting opportunities which Bitcoin provides, and a lot of these come from the characteristics behind the blockchain technology which makes up the cryptocurrency. Firstly, the decentralised element to the Bitcoin offers numerous advantages which is actually leading to disrupt numerous financial institutions. Despite its unpredictability and its evolution under the auspices of a nebulous entity, it is this challenging nature which is actually attracting numerous investors. The cryptocurrency is almost completely anonymous, and as such, many users feel protected when making purchases.

The blockchain technology itself is also exceptionally secure, with fraud being somewhat deterred by the make-up of the cryptocurrency. All of these characteristics have gradually marketed themselves, and with the boom in investment, more individuals are turning to this cryptocurrency as an alternative payment method.

Price Performance

A major indicator of the cryptocurrency’s growth is its price performance, and with the huge amount of investment going into the currency in recent months, it’s unsurprising to see that the price has boomed. Despite many critics believing that the currency remains unstable, the Bitcoin is marketing itself as a well-performing investment opportunity for many. While many are concerned about the regulations which are beginning to be imposed, these will only stabilise the cryptocurrency, further opening opportunities for use.

 

Fear By Financial Institutions

One of the major marketing aspects for Bitcoin is the fear it has imposed in some traditional financial institutions, which may now have to evolve their techniques in order to keep up with this ever-growing technology. While traditional financial institutions may see this as a negative, consumers and individuals will see this as a positive, as banks will now have to adapt their methods in order to keep funds as secure, yet accessible, as possible. Some financial institutions, such as Barclays, have already started to adopt cryptocurrency and blockchain technology, and have begun discussions with regulators on how to bring this technology into play more efficiently. With big brands such as these, alongside the likes of Subway, Microsoft, PlayStation and more embracing this technology, Bitcoin is being marketed in more ways than ever before.

While many associate Bitcoin with having an image issue, in modern times, this is very much the opposite. With increasing regulations being implemented, Bitcoin is only going to stabilise more efficiently, and as a result grow with more investments. Since the boom, Bitcoin’s marketing has been handled by the news and simply by word-of-mouth.

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What Is Going on in Equities Markets Around the World

 

Global stock markets are agonizing through some of the worst selloffs in recent history. The performance of the Dow Jones Industrial Average, the NASDAQ Composite Index, and the S&P 500 has been nothing short of disastrous heading into the month of love. Equities traders, speculators, economists, and media talking heads have used every conceivable adjective in the book to describe the torrid time that markets are enduring. Equities traders have used terms like writhing convulsions to meteoric drops, bearish markets, corrections, and worst multi-year performance.

This begs the question:  Where are markets headed?

It’s important to take a step back from the current grim reality before simply weighing in on the otherwise lackluster performance of global markets. If we look at the following major indices, we can appreciate how well they have performed, and how significant the current market movements are:

  • The Dow Jones Industrial Average is currently down 6.58% over 1 month
  • The S&P 500 Index is currently down 6.05% over 1 month
  • The NASDAQ composite index is currently down 5.75% over 1 month

When we extrapolate further, we can see that the Dow Jones has a 52-week trading range of 20,061.73 on the low end and 26,616.71 on the high-end. Clearly, the current level of 23,715.44 (Friday, February 9, 2018) is firmly in the middle. The S&P 500 index has a 52-week trading range of 2,296.61 on the low end and 2,872.87 on the high-end. The current level is 2,583.74 – again right in the middle. The tech heavy NASDAQ composite index has a 52-week trading range of 5,685.15 on the low end and 7,505.77 on the high-end. It is currently trading at 6,744.55, 1,000 points above its 52-week low.

Why Are Markets Convulsing Right Now?

Major investors, and everyday folks are scared that runaway inflation and rising interest rates could hurt stock market investments. It must be remembered that the fundamentals of the US economy are sound – there is no questioning that. According to Olsson Capital trading guru, Edward Bronstein:

 

‘We have to appreciate the bigger picture here. The Fed has been pushing to raise interest rates ever since the US economy turned the corner. By December 2015, we started to see incremental increases to the federal funds rate in 25-basis point intervals. Come Wednesday, March 21, 2018, we are likely to see yet another rate hike if stock markets stabilize and employment numbers continue to shine and inflation keeps rising.

 

According to the CME Group FedWatch tool – a great barometer of sentiment for interest rate movements, there is a 71.9% likelihood of a rate hike of 25-basis points in the region of 1.50% – 1.75% in March. Unfortunately, stock markets don’t like rate hikes, especially when they are part of a series of ongoing rate hikes. When the monetary authorities decide to raise interest rates, the value of stocks declines. The thinking is that consumers have less personal disposable income, companies are paying more in interest, and naturally this is going to lead to lower demand for company products and services, and ultimately to lower prices.

 

So, to be safe, investors take their money out of stocks and put it into safe-haven assets like gold, gold ETFs, treasuries, and interest-bearing accounts. They are also going short on derivatives trading options like CFDs and spread betting. Is the stock market going to continue its massive selloff? Probably not. But for now the safe money is on a market correction before the value-investors jump back into the markets to pick up bargain deals on top stocks.

 

While the year to date gains have been erased from major bourses around the world, we should take pause and see what US inflation figures will be before determining whether Fed action is warranted. Meanwhile, German, US and UK bonds have reacted with high volatility to current economic conditions. Oil is down, gold is down, copper is down, and the USD is down. The current trajectory of financial markets is attributed to bearish sentiment.

 

 

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Is the Effect of Political Risk Becoming Overrated on Wall Street

Traditionally, political uncertainty is one of the biggest market movers with effects on the equities, Forex, and commodities market.  Political commentators and Wall Street analysts have drawn up interesting inferences on the effects of political uncertainty on the markets after significant political events such as elections and referendums.  For instance, the prevailing thesis on the effects of political uncertainty on the market is that Americans tend to vote for the same candidate or party if the economy is robust and they tend to vote for the opposition if the economy is weak.

Sam Stovall, managing director at S&P Capital IQ observes that the results of presidential elections shows that  voters tend to give the state of the economy a high weighting in choosing the next president. In his words, “In 82 percent of the times that markets have climbed during August and October, the incumbent party has won. In 86 percent of the times the market has been down, the replacement party has won.”

It is already cliché that the markets hate uncertainty and you can trust Wall Street to have a bullish performance in years when the election results are predictable than in years when the election can swing either way. The market doesn’t usually record much volatility ahead of election in which the incumbent is contesting reelection because the incumbent will most likely win and there won’t be much of a change in economic policies.

However, in the last U.S. presidential election between Donald Trump and Hillary Clinton, the risks of change in economic and foreign policy was high because both candidates had widely different plans. Trump was easily the wild card because his proposed economic and foreign policy plans were ‘unconventional’ and Wall Street analysts were quick to opine that a Trump presidency will bring in a unprecedented level of uncertainty to the markets.

The effect of unexpected political events is muted on the markets

However, the chart above shows how U.S. equities and the volatility index have fared since Trump won the election.  You’ll observe that U.S. stocks have booked gains since Trump won the election on Nov. 8 2016. The S&P 500 is up 10.70%, the NASDAQ Composite is up 12.33%, the Dow Jones Industrials is up 14.14%, and the Russell 2000 (small caps) is up an incredible 15.04%. Conversely, the fear gauge in the market has recorded  a massive drop with the VIX index declining by 38.9% in the same period.

Steve Williamson, an analyst at Lionexo binary options observes that “the performance stocks in relation to the volatility index shows that U.S. equities have not been plagued by the expected volatility that should have resulted in a change in government.”  In essence, it appears that political risk is starting to have a lesser effect on the markets.

Interestingly, 2016 showed many signs indicating that political uncertainty has lesser influence on the markets. For instance, the markets recovered from the shocking Brexit vote in four days despite the fears that the Britain’s exits from the EU might trigger chaos in the Eurozone. The whiplash in U.S. stocks after Trump’s surprise victory didn’t last more than four hours. Italians rejected proposed constitutional changes from Matteo Renzi’s pro-EU government and the effect of the referendum was lost on the Italian market in about four minutes.

Pro-EU market watchers have started drawing inferences on how the results of the upcoming French elections could affect forex markets in the EU, U.S., and the rest of the world. One of the top candidates in the French presidential election, Marine Le Pen has indicated that she’ll drop the use Euro in France – a move that might be the prequel to France’s exit from the EU.

It still a little too early to know if the results of the French elections will have a drastic effect on the market or not. However, based on the recent performance of the markets, we can safely bet that the markets will see a swift correction that will erase any volatility irrespective of how the French vote in the next election.

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Why Do Businesses Need to Support the Application of Cloud Computing

Cloud computing enables a business to manage their computing resources online. In the end, most companies will have to move their applications to the cloud. So we remain with the question, why are most businesses migrating to the cloud? Reason being cloud computing is essential. An organization through this gets an opportunity to host their data centres, processes and applications online. Moreover, cloud computing improves cash flow, efficiency and others as discussed below.

  • Environment-friendly and low on cost

Cloud Computing assists in storing the data centre, processes, applications and the entire data system with no harm or interruptions to the environment. More so, it aids in making transactions, uses high and cooling systems so that it does not get the overheated. Besides, electricity energy used will be lower thus saving the cost.

As the organization expands, there will be no more investment in hardware or software infrastructure. With the help of cloud computing, the costs of developing and maintaining this infrastructure will be reduced. Thus cloud computing will be saving the business on costs.

Having an ability to do business without any boundaries is one of the major advantages of cloud services. You have access to your applications and data and is also available to all authorized users from anywhere where there is Internet access. In the case where your business is ever on the go, in other words, its mobile, then you require cloud computing to run. With this, you are free to get your information and access all your data from any place worldwide anytime.

Cloud services are ideal for businesses that have high demands for growth and fluctuations. The swiftness level of cloud capacity in such a way that it can be scaled in case of increase or decrease in needs can give a business a significant advantage compared to its competitors.

 

Cloud Computing ensures an e-commerce application caters to the changing demands of the market. Scalability is an essential characteristic of cloud computing. What makes the cloud useful is its ability to increase and reduce the demand on infrastructure resources. With the help of cloud computing, you can focus on building the infrastructure for success other than being worried about whether your in-house infrastructure can handle the constraints of success.

The loss of laptops and computers leads to a loss of a billion dollars in organizations. With this loss, sensitive data inside the devices will also be lost in the process. Cloud computing gives you excellent security in case this occurs. You find that all data you provide is stored in the cloud of which you can access it anytime. Also, data in the laptop can also be deleted in cases where you don’t want it to get into wrong hands. Stored data can only be retrieved by the reliable owner or any other user allowed the by the owner to get access. Otherwise, the data enclosed is kept private.

The more employees you have in your company the more control you require on documents. Literally, before the use of cloud, you would find that employees had to send files back and forth as attachments on email to one typical user at a single time. Usually, you would end up with entirely different contents, titles, and formats.

When you use cloud computing, all the files will be stored in a central point where every person will be able to access, make changes visible to all. Great visibility will, therefore, mean there is better work in the company and the bottom line is healthy.

  • Softwares update automatically

The other benefit of cloud computing is that the servers are out of sight and don’t have a maintenance cost. Suppliers will take care of them for you and roll out regular software updates, for instance, security updates so you don’t have to be worried about time wastage and maintenance of the system yourself. Leaving you off to cater to the things that matter for example growing your business.

The business performance is susceptible determined by the IT systems performance that supports that business. If the rate of interest or some other fundamental input changes, the insurer that can have the ability to update its systems faster than its competitors has an advantage, which will manifest itself in the bottom line

Cloud computing has promised on the speed of delivery that the business requires, but can it also give adequate control? One way to avoid the unexpected dangers of speed without control is for companies to select partners who are reliable to work with.

 

Despite knowing data security as an aspect of cloud computing, most people do not know that data recovery is even a benefit of opting for cloud computing.  You can back up your data on different storage and be sure to get it safe even if something wrong occurs.Have you moved to the cloud already? If not, it’s advisable to make some efforts. Application of the cloud computing helps the growth of your business in many ways as discussed. Data stored is safe and can be retrieved at any location. With the cloud, you feel more secure than before as your information is private.

 

 

 

 

 

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What Role Does a Modern Marketing Database Play in a Client-Centric Company?

Have you ever stopped to think what the entries in your customer database and marketing database are? Each entry is a potential lead that can bring more sales to a company. A marketing database has all the details of your existing customers and your potential customers. It is the operational tool of your marketing team that tracks the prospect of sales and profit. An excellent marketing database can not only track opportunities, but it can also collect leads, gather new information about potential customers and help in the analysis of your lead generation activity.

Why does your company need a marketing database as well?

An excellent database of customer intelligence will be able to provide you with all the details including the kind of research they are doing on your brand, their initial contact point (social media and search engines) and their actual activities on your website. A good database is like a complete storybook with each entry representing a short story including the type of relationship between brand and customer, and the profit each sale generates. Since each entry brings forth fresh data about the customer and the brand, you need to refresh your database on a regular basis.

How are most companies gathering so much data?

A vast majority of the upcoming brands and online businesses are utilizing third-party data vendors to collect actionable data. It might sound simple for those with a working knowledge of database management, but it can be difficult for the ones taking baby-steps in the realm of database administration. Regular updating can involve third-party data vendors. When that happens, data becomes too diffuse. Superficial data sets can cause functional data to reduce significantly. In these situations, a data expert can always help you filter out relevant data and make room for new actionable data in the store.

Utilizing multiple databases for optimizing marketing campaigns

Always remember to streamline your data vendors, even when you are using third-party data. In most cases, companies do employ several data sources for populating their marketing platforms. One of them usually provides the marketing leads, and the others typically provide the accounts. In these cases, you will need the help of a database administrator to ensure the authenticity of your data and to remove redundancy in the database. In most cases, social media, search engine data and application data prove to be valid sources of data for multiple marketing databases. Modern companies often use various data sources for achieving short-term wins and for streamlining long-term data collection efforts.

Modern trends in database marketing among customer-centric companies

In reality, most businesses are suffering from infobesity at this time. They are drowning in uncharacterized data, and they need references to help characterize them. Thankfully, new data management tools have evolved with techniques to sort through humongous quantities of data (big data) and leverage digital behavior of customers for an increase in efficacy of the process. Database marketing is shepherding a new era where companies can contextually utilize relevant customer insights to deliver hyper-personalized products and services to the modern customer.

Author Bio:

Sujain Thomas has been working as a database administrator for several years now. Her expert knowledge of data management has paved the way for cost-effective big data management and analytics in small to medium companies.

 

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SEO Experts Hiring Guide and What You Should Expect

 

Search Engine Optimization (SEO) is a very crucial service for every website owner out there. It doesn’t matter if you are running a business website or a fully-fledged entertainment site; it is important that you keep your website highly ranked and indexed in your sector by the search engines.

In this day and age, good SEO techniques are a guarantee that your website traffic will increase and your rankings on Google, Yahoo or Bing will be noticeable. And for this reason, it is important for a serious website owner or blogger to find an efficient SEO expert or consultant for some reliable and effective SEO services.

However, hiring an SEO consultant is not as easy as most people might think. As a matter of fact, there are several factors that you must consider when hiring an SEO expert like https://www.tayloright.com/, or an SEO company. Keep reading…

  • Consider how skilled is the expert or the company when it comes to Search Engine Optimization – SEO is a very complex process of getting traffic and rankings. There are some guidelines, some dos and don’ts when it comes to SEO and unless you are skilled and proficient in the sector, your efforts will do more bad than good for your site.

 

Therefore, when hiring your SEO company or consultant, the level of proficiency is a factor you must consider. With the immense competition fromother websites, you cannot afford to hire someone who doesn’t have what it takes to make you shine.

 

  • Consider the experience of the SEO consultant or how long the company has been offering SEO services –It is said that experience is the mother of knowledge, so you can tell that someone is good in what they do depending on how long they have been doing it.

 

When it comes to hiring an SEO consulting company or expert, you should therefore go for someonewho has been providing the SEO services for longer.

 

  • Consider the company’s or the consultant’s track record – SEO services have been conducted for quite some time. So, you are not the first client that the consultant or the company has had (unless they are new to the business). So, it is obvious that there is a track record on the kind of services they provide and how effective these services are.

 

So, it is important that you look at the consultant’s/company’s previous and current clients in order for you to determine whether they are worth hiring or not. You can also know if the company is right for you from the testimonials or reviews that previous clients gave. These reviews or testimonials not only prove the capability of the expert or company but also prove their reliability in terms of service delivery.

 

  • Consider having a close look at the company’s or consultant’s profile – Like the saying goes, ‘not all that glitters is gold’. You should be aware that there are countless individuals and companies that masquerade as professional and qualified SEO service providers.

 

Therefore, it is advisable that you look at a company’s or consultant’s profile to make sure that they are reliable, knowledgeable and qualified to offer this kind of services.
In view of this, here are some roles of an SEO expert or SEO consulting firm. Please read on and have some firsthand information on what you should expect from your Search Engine Optimization consulting firm or SEO expert;

  • Website SEO audit, content development, keyword analysis, link development,code optimization…The list is endless. Basically, an SEO expert or firm will carry out these and more SEO relatedactivities to ensure that your website is highly ranked in search engines like Google, Yahoo and Bing.
  • A professional SEO consultant or an SEO company will make changes to your website – make several improvements and adjustments that will make your website fit the search engines’ standards.
  • A professional SEO expert/company is responsible for always monitoring your website performance and taking necessary steps to ensure that your site gets highly ranked on the search engines result pages and also ensure that there are more clicks to the website than there were before SEO services.
  • Lastly, a professional and experienced SEO expert/company must draw the customers attention to your site at all times.

Bottom line is, hiring a professional SEO specialist will be good value for your money and an investment that you will look back and be proud of.

Author Bio – Maria Jones is blogger and content writer who write many article on career, business, lifestyle and technology. She enjoy to read new thing on internet. She spend lot of time on social media

 

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Want to Sell More Products Then Make Them Easier to Find!

 

 

Have you ever wondered why some online shops seem to have incredible success with their sales, while others just can’t seem to convert? Is your e-commerce store one of the latter? If so, it’s highly likely that the reason has very little to do with how much traffic you have. In many cases, the problem is simply the fact that potential customers aren’t finding what they’re searching for.

 

What Does that Mean?

To be fair, that statement actually covers a lot of territory. I don’t want to be vague about this, so let’s look at a few of the reasons that visitors to your site don’t find what they want.

  1. You don’t offer what’s trending.

    One of the keys to success with a web store is knowing what’s popular and when. Buying trends on the Internet change regularly, based on several factors, including other people’s marketing. Knowing what’s popular with your visitors means you can capitalize on those trends by optimizing your product visibility. Not knowing means those visitors that do find you won’t stay long.

  2. Your inventory isn’t optimized for the visitors you’re getting.

    Traffic generation shouldn’t be a haphazard process, nor should selecting the products you plan to sell. How you decide to target your traffic campaigns and adjust your merchandising depends on many criteria. Without data and a way to analyze it, there’s not really a good place to start.

  3. You stock the right products, but people don’t find them.

    Notice that I didn’t say “can’t find them.” That’s an important distinction, because your visitors won’t waste time using a site search engine that doesn’t locate what they want quick. They also don’t want to bother with looking through all the items in your collections to locate the right one.

    Today’s internet shopper expects instant gratification. If he or she doesn’t get it from your store, getting back to the search results that brought them to you is only a matter of a few clicks at most. You don’t have a lot of time to show them the right items.

How do You Solve This?

So, you see, the bad news is that no matter how little competition is out there for your shop, if a shopper finds it faster somewhere else, you’ll probably lose a buyer. The good news is, there’s a lot you can do about it. The GREAT news is that there’s a fantastic, simple, add-on solution that can help with every aspect of the process.

 

Let’s start with the good news.

If you want to get the right products in front of the right people, there are some important steps you can take to accomplish that:
  1. Target the right audience.
  2. Monitor buying trends.
  3. Give your visitors an effective, intuitive on site search engine.
  4. Gather data about your customers’ search behavior.
  5. Analyze the data.
  6. Stock popular products.
  7. Place the most search-for products prominently.
  8. Suggest related products.
  9. Make purchasing simple.

That probably sounds like a lot of work, and the fact is, if you have to do all of the above on an individual basis, it is. That’s where the great news comes into play and it’s all about one incredibly simple addition to your store:: Site Search

 

About the Solution

You’re skeptical about that last statement, aren’t you? I get it and I don’t blame you. There are a lot of so-called “all-in-one solutions” out there. I’m about to tell you why this one is truly different and let you decide for yourself. Ready?

 

It’s platform-independent.

First of all, Site Search isn’t going to make you switch e-commerce solutions or even worry about making changes to the way your current one works. It’s a custom application that runs as a CSS and Javascript overlay for your existing CMS. If you don’t understand all those terms, don’t worry; you don’t need to. The important point is that this app integrates seamlessly with whatever platform you’re using, because it’s created specifically for it. It can even be custom-configured to work with a non-standard e-commerce program.

 

It works like a website search.

Well, technically, that’s exactly what the front end is. It’s not like the others, though. This application brings a fresh new shopping experience to your visitors. It learns as people search and builds a comprehensive suggestion database.  As users type, it delivers related searches that can be clicked on at any time to save time. Because it’s cloud-based, it does all this with incredible speed. It’s optimized for mobile clients, too.

 

 It works in the background for you.

While you’re delivering an optimal shopping experience for your visitors, Site Search will be collecting valuable data from all of their interaction with the search engine and your site. You can access that information at any time, in your private dashboard, where you can run one-click analyses. You then use the analytical info to tailor your promotions, product placement, inventory and even fine-tune the application to increase your conversion rate.For all its outward simplicity, this app is one of the most sophisticated tools you can add to your e-commerce site and it will make a difference from the first day you put it into operation. There’s not a better site search tool or merchandising aid available.

 It won’t overtax your server.

Perhaps the best feature of this innovative tool is the cloud-based operation of all the functions. It won’t place any additional load on your web server, so your site stays fast and you don’t get into hot water with your hosting service.

 It’ll be up and running in no time.

 On average, integration time with your site is about 2 hours. Remember, there’s no need to make core programming changes to the platform, so there isn’t any need to worry about site crashes or major service delays.

 

See for Yourself

As I mentioned, I understand the skepticism behind all of these claims, so I’m going to leave most of the convincing to the app website. The developers at Fast Simon have created a great resource to tell you all about it. If you’re interested in increasing your bottom line with an incredibly easy-to-use, powerful tool, take a look at Site Search

 

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5 Most Disastrous Professional Translation Works Ever

 

The desire to go global with your brand is overwhelming. It means increased exposure and more revenue. One of the most essential steps in enhancing global brand awareness is engaging the services of translation agencies to recapture your messages in foreign languages. For these agencies, bringing the best out of such services at times becomes tricky. This explains existence of some of the world’s worst translation marketing errors in history. Have a look.

1. Pepsi’s Unbelievable Promise

Pepsi’s original slogan, ‘Pepsi brings you back to Life’, is a common one that nearly every person identifies with. When Pepsi wanted to translate this text into Mandarin, they hired out a translation agency which interfered with the original text. Instead of the intended meaning, the final Mandarin translation implied ‘Pepsi brings back your ancestors from the grave!’ Was Pepsi promising Life after death? Only the translators can tell.

2. Electrolux Mishap

In a bid to promote their newly designed vacuum cleaner, Scandinavia electrical giants hired out translators to rephrase their marketing slogan in English. The outcome was something like this: ‘Nothing sucks like an Electrolux’. The Ad for this vacuum cleaner ran in a couple of English speaking nations including Queen’s Land and United States. Although some people tried to convince the general audience that it was a deliberate error deigned to create comic relief, the advertisement did not achieve its intended goals.

3. Coca Cola’s Wax Madness

 

When the renowned drink ambassadors, Coca Cola first entered the Chinese market, there was lots of excitement among the local dealers. Efforts of translating the Coca Cola word into Chinese not only hit nags but also resulted to humorous translational errors. One of the translational messages implied ‘Female horse stuffed with wax. Yet another funny version of the same text was translated to mean ‘Bite the Wax Tadpole’.

Rumours later had it that the translations were only part of local shopkeeper’s advertisement materials. In their eagerness to communicate the arrival of Coca in China, they ended up with wax biting the tadpole and female horse being stuffed with wax. Whichever way it was, it became apparent the need for professional translation agencies when marketing a brand in a foreign language.

4. Schweppes Toilet Water?

While trying to market the famous Schweppes drink in Italy, one of the local translation agencies translated Schweppes Tonic Water to Schweppes Toilet Water. It was not only hilarious but also incredible taking into consideration the massive brand awareness strategies they have used

 

 5. Braniff’s Naked Airline

 

 

When Braniff Airlines tried to promote the comfy feeling of its First Class airline seats among the Latin American audience, something awkward happened. The translation of Fly In Leather was reported by a local radio as Fly Naked! It turned out to be one of the funniest translation errors ever.

Nearly all the errors were results of local translators trying to express their prowess in the translation industry. The results obtained were nothing to be proud of, bringing us to one realization; involving professional translation services is the only sure way of getting it done right!

Bio

Andrew Wilberforce is an experienced blogger with special interests in languages, professional translations services, and media relations. For more information on related topics, click here.

 

 

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