Statistics for Video Views in Marketing, on Websites, and Social Media

Video as a Marketing Tool

Video is a potent online marketing tool if you know how to use it. It is a cost-effective way to extend your reach, enhance your brand, and grow your business. The use of videos is perhaps more important today than ever as consumers are increasingly faced with an abundance of platforms that have become a staple of their daily lives.

Today’s consumers are more sophisticated than ever. They are increasingly interacting more and more with on-screen graphics and videos through virtual communities such as YouTube, Facebook, Snapchat, Vimeo, Instagram, and even Twitter.

With this in mind, we have identified some of the most exciting statistics for video views to help marketers and individuals understand the power of video as a marketing tool.

  1. 97% of marketers say videos help consumers understand products (Hubspot)

Technology has revolutionized the means through which customers find product information. The advent of the internet and growing awareness among the mass public means that customers now use the internet to understand a product in detail from every perspective instead of waiting to be sold to.

Consequently, marketers are advised to use explainer videos that make complicated things simple by explaining their product features in a way that costumers understand to boost engagement.

  1. Globally, consumer internet video traffic will be 80% of all internet consumer traffic by 2019 (Tubularinsights)

Consumer internet video traffic will dominate other types of traffic, accounting for 80% share of the global market by 2019.

  1. 81 percent of businesses now use video for marketing (Hubspot)

Due to its ability to boost engagement, conversation, and sales, 81 percent of companies now use video as a marketing tool.

  1. 78 percent of businesses revealed videos provide a good return on investment (ROI) (Wyzowl)
  2. 82% of companies intend to spend more on video marketing in 2018 (Wyzowl)
  3. 76% of marketers admit video help their organization increase sales (Wyzowl)
  4. YouTube is the most visited site after search engine, Google (Alexa)
  5. 99 percent of businesses who already use video say they will continue to do so in 2018 (Hubspot)
  6. 72 percent of consumers would instead use video to learn about a product than other types of content (Hubspot)
  7. 83 percent of audience would consider sharing a video they like with others (Hubspot)
  8. Using a video on a landing page can boost conversions by 80 percent (Invisia)
  9. Your website is 53 times more likely to jump to the top of Google search results you embed a video in your site (Yumyumvideos)
  10. Snapchat users watch 10 billion videos each week (Adweek)
  11. 82 percent of Twitter users view video content on the site (Twitter)
  12. Instagram is the only site where photos receive more engagement than videos (Sprout Social)
  13. Social video generates 1200 percent more shares than image and text content combined (Wordstream)

 

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3 Ways You Can Implement Project Management Skills in Business

PROJECT MANAGEMENT

 

You may think a degree in business is enough to help you in your career of choice. While it may help you land your first job, for you to prosper, you need to continue improving yourself, otherwise your skills will become overlooked. Completing an MBA in Project Management can help develop your skills, which will, in turn, propel you forward in your career. Through project management, you can learn how to make goals and meet them within the constraints your business or client imposes.

Here are three ways your can implement project management skills in business.

Organizational Skills

Business requires a level of organization, however, chaos can ensue. You need to ensure that you are able to organize not only yourself but also your team. Otherwise, you may miss deadline, fail to meet quality or miss out on details that could impact the business as a whole. As a leader, it is up to you to meet the client’s brief, while knowing how to manage the scope of the project, the budget and the quality and time that is needed.

Strategic Planning

It’s in the name – ‘management’ means you will be managing a number of projects as well as people, so that you can meet deadlines and ensure the quality is up-to-scratch. You may be assigned one project at a time or perhaps two. If it is the latter, then multi-tasking is a required skill.

You may need to work with other sectors within the business, such as designers, contractors and other project managers. Ill-defined project management can be detrimental to a project and the client’s objectives, which is why, if you are needing to improve your skills, you should look for ways to improve your knowledge in the area. Project management MBA program can help teach you about strategy, as well as leadership, making business decisions and marketing.

Working Within Budget

All projects will require you to work with a set budget. This is a necessity, so that your business – and client – can breakeven or make a profit. To ensure you do not overspend, you need to learn how to work with money and keep finances in order. Project management can help you work within this common constraint.

As a project manager, you need to speak to your client and understand the outcome they are hoping for. While a budget may seem restricting, it can help you mold an image of what it is your client is after – without overstepping the mark. This is a problem you need to solve, which is why learning problem-solving skills can help you deliver to your client and impress them.

Project management has the ability to help you improve your skills personally as well as your professional life. You can become a better leader, know how to manage within certain Res-Ptrictions, work with clients as well as co-workers, and establish or improve pre-existing planning, organizational and marketing skills. Project management skills can be obtained easily, through the internet and through online courses.

 

 

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Replace Several Loans with a Single Loan By Consolidating Debts and Save Money

The principle of refinancing works in the background of the process of debt consolidation. The loan market is highly competitive and securing loans at favorable rates and terms depends to some extent on your negotiating abilities and identifying the right lenders. If you take a business loan today, thinking it is the best deal, then you are highly mistaken. There are always many opportunities of getting a better deal for the same loan, and if you are on the lookout, then you can get a better loan at lower interest. Since taking multiple business loans is quite common, staying on the hunt for cheaper loans must be a business objective. Once you have found the new lender that offers lower interest than many other loans you are carrying, consolidate other high-value loans and replace it with the new one.

Avoid the debt trap

Taking loans for business operations is fairly reasonable, and having multiple loans is also not a problem, provided you can manage it. There must not be any missed payment, and the loans must not become burdensome. There has to be a balance between what you borrow and what you repay because you should never borrow money for business but end up using it for loan repayment. If you do this often, you are running the risk of being sucked into a debt trap that can ultimately ruin the business. To avoid any disaster and to make loans easily manageable, refer to debt consolidation reviews to identify companies that help in consolidating loans for smooth business operations and replace multiple loans with a single one.

The ease of handling lenders

Too many lenders are always difficult to manage, as you must be on your toes to keep up with different payment dates, many debt collectors, and different interest rates. The process of servicing loans can be quite stressful as it takes too much of your time and distracts you from the core business functions. Having a single lender removes all unnecessary stress in managing loans, as you are more comfortable in dealing with one creditor and a monthly payment date. You can devote more time to the core business areas, which was not possible earlier.

When consolidating loans with a new one, besides reducing the number of lenders, another opportunity that you can avail is of lowering the interest you pay on loans. Take the new loan at an interest rate that is lower than the average interest rate on the existing loans that you intend to replace, and in the process, you reduce the monthly payment and save money. Debt consolidation thus gives you an opportunity of generating surplus money that you can use for business. The double benefit of consolidation puts you in an advantageous position to manage your finances better, which is the third benefit.

Pick up a debt consolidation company that implements the process on your behalf by negotiating with lenders for settlement. Click this link for more information

 

 

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How Hard Is It to Get a Business Loan?

Small Business Loans

While getting a small business loan may not be easy, the fact is, small business loans are not as difficult to qualify for if you get the facts straight. It just takes knowing where and how to look. With the right tools in hand, most small businesses can find the money they need, but there are some things you need to know first. Whether you are an entrepreneur seeking money for a startup or a business that’s hit a rocky patch, there is money out there waiting to be borrowed, you just need to know how to find it. So then, how hard is it to get a business loan? It can be easier than you think. Consider the following.

Leave History in the Past Where It Belongs

A great number of business owners are reluctant to apply for business loans because historically any business with less than perfect credit was in danger of being denied. That further endangered their credit score because every time your credit score was searched by a creditor, you’d take what is known as a soft hit (soft inquiry). No, one or two soft hits won’t affect your credit much, but repeated soft hits will indicate to a prospective lender that something is wrong, and they may summarily deny you credit. However, that’s the past and let’s leave it where it belongs.

New Trends in Lending

Today’s lenders have much broader qualifying criteria, and this is why getting a small business loan may not be as tricky as you had been led to believe. Some lenders don’t even look at your credit score, believe it or not, because there are other things they are much more interested in. Your historical record of sales volume, for example, could be a major factor to some lenders. Perhaps your business model could be a significant factor for startups. Remember, like insurance, lenders consider risk before forking out the cash. Also, there are new types of loans which were not available only a decade or two ago. Invoice factoring is one such loan that is becoming much more prominent in recent years.

The Key to Finding the Right Lender

Unfortunately, a huge part of the problem is the amount of time it takes you to find the lender that has a loan based on your needs and who are willing to lend under your business’s conditions. Every application you make not only takes up the valuable time you could be spending working your company, but it also, as you remember, puts a soft hit on your credit report. Today there are loan search engines like that on https://www.lending-express.com that will match your needs with an assortment of lenders meeting your criteria. You can then choose to apply to one or all of them, but the footwork is done for you so that you can go on about the business of making money. That’s what you are in business for after all, isn’t it?

The key takeaway here is that there are lenders out there that will willingly take a chance on your business venture and while each lender sets its own standards, that loan may be easier to find than you think. Even so, do it the smart way. Begin by using a loan-matching platform that will put you in touch with at least a few lenders who may take the risk. One final point to remember is that you never want to pay for this service. Like the company mentioned above, no fee should be attached to the borrower. Let the lender handle that and you are good to go. Let them pay the commission! That loan is waiting, so go for it!

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How Businesses Use Instagram – Wall Street

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Hot Small Business Tech Trends That Will Improve Efficiency

Technology for Small Business

Technology is a valued resource for small businesses. Adopting the right technology helps give brands more flexibility and opportunities for innovation in product design and improves their business and operating income.

For most small businesses, technological advances are lowering transaction, transport, and communication costs, enabling firms to invest where they can be most productive and find the best combination of skills, investment opportunities, and business environment.

Here are some of the major technology trends that will streamline small business efficiency and productivity:

Internet

The advent of the internet offers small businesses more control over marketing, brand development, customer engagement and improves sales opportunities. Thanks to the internet, firms can now offer clients a more comprehensive value proposition that is tailored to their needs. What’s more, the incredible growth of the internet has helped position it as a powerful driver of economic growth, giving businesses the chance to streamline and consolidate their business operations with custom online solutions.

For instance, businesses now have the opportunity to improve business efficiency through a centralized database, which makes data easily accessible for all needs. Small business owners can also build an online presence by developing websites and utilizing various social media platforms to create awareness for their product and boost sales by reaching more people faster. Further, the internet offers businesses the chance to outsource labor they are too busy for or those they are not very conversant with.

E-Commerce

E-commerce is one of the major trends that are shaping the small business landscape. The growing number of internet users worldwide has necessitated businesses to be selling more online than through traditional brick-and-mortar stores. This is because owning an e-commerce store makes it easier than ever before for small businesses to reach tech-savvy clients who now prefer to shop and buy items through digital channels across industries.

Also, it is easier and cheaper to set up an e-commerce store than to maintain a physical storefront. E-commerce platforms such as Shopify, 3dcart, and Magento enable brands to develop an e-commerce store without breaking a sweat.

If you are on a budget, you can utilize a point of sale system such as Vend to create a cloud-based, mobile-friendly online store within a short time. Doing so will enable you to reach many consumers who due to convenience, addiction, and impulsivity, prefer to make secure purchases online. More so, e-commerce gives small businesses an opportunity to adopt technology that supports real-time commerce.

Digital Banking

Many tech-savvy clients nowadays value banking convenience. For this reason, they prefer to bank online than visit a physical bank location. This is gradually shifting transactions away from traditional banks to digital ones. And with millennials expected to rule the market, the switch might happen faster than predicted.

Blockchain

The blockchain technology is capable of causing significant shifts in the way small businesses are conducted. Its application in payments and money transfers, digital identity, distributed cloud storage, smart contracts, etc., is expected to cause shifts that will change the small business arena.

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INTERNATIONAL COMPANIES CUTTING COSTS – Wall Street

Cost Cutting Drive to Continue in Most International Businesses

Over the next few years, a large majority of international businesses are expected to experience a cost cutting drive in order to adjust to lower prices, increasing competition and an unpredictable economy. There are many reasons as to why international businesses are deciding to embark on huge cost cutting drives, with one of the most significant being as a method to significantly transform the company and work towards development and growth. So, how are international businesses choosing to cut costs? Here are just some of the most common cost-cutting methods that those working for international companies can expect to see.

Performance Tracking

Many companies are taking on the lean method of business as a way of cutting costs over time. This involves ongoing performance tracking, something which is laid out as one of the key components of six sigma certification (see 6 Sigma for more information). This type of ongoing performance tracking will help international companies to better determine which costs are necessary, and which are not. Ongoing tracking and evaluation of performance gives businesses a better chance to discover which product lines and/or services are not profitable enough, so that they can cut the cost of these as soon as possible.

Employee Training

Smart employee training is going to see a surge as the cost cutting drive continues for many international businesses. As more and more businesses realize that employee training on a regular and ongoing basis is a smart investment to make, there will be less costs as employees are better equipped to deal with their tasks or any problems which might arise that are not a standard part of their day to day tasks. Although this method of cost cutting may seem more like an extra expense, smart business owners internationally are realizing that in order to cut costs, it is often necessary to make some investments.

Increased Efficiency

International businesses worldwide are attempting to increase efficiency significantly in order to be in with the best chance of effective cost-cutting. Increased efficiency using methods such as replacing manual labour with machines, is likely to speed up hundreds of different business processes, reduce wages, and allow more to be completed in a shorter amount of time. Because of this, investing in methods to create more efficiency in a business is expected to increase among many international companies as the cost-cutting drive continues.

Why Cut Costs?

For a business which is experiencing a positive cash flow, it’s often still necessary to cut costs. This could depend on a number of different reasons, for example the business’ future predictions, their current sales trends, and whether or not there are simply any costs in existence which are unnecessary to the running of the business and can be gone without. This allows businesses to cut as many costs as is possible in order to keep profitability at the maximum.

Is your business planning a cost-cutting drive? Why, and how do you plan to cut costs? Join the discussion in the comments below.

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All You Need to Know About Artificial Intelligence (AI)

What is Artificial Intelligence?

Artificial Intelligence is one of the most hotly discussed topics in the tech world today. Hardly does any tech conversation take place nowadays without the mention of Artificial Intelligence. This raises the question, what exactly is artificial intelligence?

As the name implies, artificial intelligence refers to the ability of machines to perceive and comprehend complex information. In other words, Artificial Intelligence is a technology that is built to function in a way that imitates how humans operate.

Applications that utilize artificial intelligence attempt to make the user experience feel much like interacting with humans. Like humans, artificial intelligence also develops skills through learning. AI programs learn and adapt by taking in information, processing it, and saving such data for future reference.

By their very nature, AI systems exhibit certain behaviors that are associated with human intelligence, including, learning, planning, problem solving, reasoning, and motion. Others behaviors demonstrated by the programs include perception, knowledge representation, manipulation, among others. To deliver useful and accurate information, the AI system is trained on the data it is fed.

The advances being made with artificial intelligence in recent times is thanks to improvements in machine learning, which involves educating computers to perform tasks based on examples instead of depending on programming by a human.

What Are the Uses of Artificial Intelligence?

The journey has been long. Nevertheless, artificial intelligence is gradually evolving into something that’s useful to human society. The knowledge displayed by machines have many applications in our community today. Some of these include voice-based personal assistants such as Siri, Facebook bots, Google Voice, as well as Alexa.

Artificial intelligence also has application in suggestive searches, behavioral algorithms, as well as self-controlled and self-driven cars that feature sophisticated predictive functionalities. Robots are also being used as personal assistants by humans to help perform tasks such as ordering foods, clothes, or even booking movie or flight tickets.

AI is also used in smart cars such as those being built by Tesla and Google. Other areas where AI is applicable include customer experience, entertainment, buying prediction, etc.

Types of Artificial Intelligence

Typically, there are two types of artificial intelligence: narrow artificial intelligence and general artificial intelligence.

  • Narrow Artificial Intelligence: Narrow AI systems are those that have been taught how to perform specific tasks without being directly programmed to do so. Examples of this machine are those used in Siri and self-driving cars. These systems are so called because they can only be taught to perform specific tasks.
  • General Artificial Intelligence: General AI systems are those found in humans, which are adaptable and flexible. General intelligence can learn how to execute different functions such as haircutting, bathing, building spreadsheets, etc. This type of intelligence does not yet exist in a software form.

 

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The Benefits of Having a Personal Loan: When Do You Need One?

 

There is nothing unlimited in this world. All things are finite, be it the material things or the ones that are more metaphysical. Because of this fact, we need to find ways on how to avoid becoming short of the things necessary to survive, grow, and thrive in this life. So save time by knowing where to go for what you need.
Not having enough of something we need to expand our life style or cause, constraints us from being more productive, and it stops us in our tracks from improving our standard of living. One of the best examples of this issue is not having enough money, or a project being under-capitalized.
We all know how limiting this feels, however, not to worry because there are personal loans that are specially designed to save the day, and your time.
In this article, we’re going to talk about the benefits of having one. We’re also going to tell you when is the perfect time for you to get a personal loan. Once you’re done reading through, you’ll find it easy to compare the best personal loans available.

 

 

Easy Application Process

One of the best things about personal loans is that they’re easy to get. They are different from other loans because the process of applying for one isn’t that complicated.

There are even some personal loans that will only take you as little as 24 hours for you to get the money. That’s how cool these loans are, making them perfect if you need to have emergency funds ASAP.

Few Documents Required

Another cool thing about personal loans is that you don’t need to present a lot of documentation. This is what makes this type of loan fairly easy to get.

Compare that to the piles of documents required in getting a car loan or a home loan. There are some personal loans that only require you to submit a few basic documents, just like your proof of income and proof of address.

This is one of the reasons why most people prefer applying for personal loans. There’s much less risk involved in the part of the lender, that’s why they don’t need a lot of documentations.

Multipurpose

Personal loans can be used for a wide variety of purposes. The money might either be used for emergency reasons such as medical and miscellaneous expenses.

Or you might need it to fund your latest home improvement endeavor. You can also use it to upgrade your car or to buy the latest gadgets.

Whichever you want, you have the freedom to spend it on whichever way you like. The flexibility of this type of loan is what makes this a perfect choice for people who need money to fund whichever project they need to spend it on.

No Collateral Needed

You don’t need to worry a lot if you’re unable to pay your personal loans. Why? It’s because there are no collateral needed.

The collateral is the asset or property that you’re going to surrender to the company if you are unable to repay the loan. In the case of personal loans, you don’t need any of those.

This makes it a very attractive choice for borrowers because there’s no risk of you losing your properties.

Shorter Loan Tenure

Compared to other types of loans, personal loans usually have a shorter amount of loan tenure time. There are personal loans which can be repaid in as fast as 12 months.

However, if you need more time to repay the loan, you can opt for the ones which have a longer tenure time. There are those that can be repaid for as long as 60 months.

The Perfect Time to Get a Personal Loan

The perfect time for you to get one is if you are avoiding risking a large or valuable asset. Remember, you don’t need to offer any collateral when applying for a personal loan.

This makes sense if you don’t have any assets to use as collateral. These personal loans also have a far smaller interest rate compared to other loans. So if you want to save up on interest, then this is what you need to get.

 

Final Thoughts

Having a personal loan is indeed the best way to borrow money. Not only do you not have to risk any property, but you also get to save money thanks to the lower interest rates. You also have total control as to when you want to pay it because you can pay them within a year or as long as 60 months.

With all of these being said, having a personal loan is indeed one of the best, if not the best way to acquire and borrow money to fund whatever endeavor or project you need to spend on.

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How to Manage Recurring Bills and Subscriptions

Subscriptions Almost Guarantee Repeat Business

Your business can learn (to earn) a lot from subscription services, such as Netflix and Tidal. These services are transforming the way companies earn money and ensuring that consumers receive their products and services in perpetuity. More businesses are choosing this method of billing and shipping because it almost guarantees repeat business and it’s completely automated, which saves money on staffing costs and more.

Managing Subscriptions and Recurring Bills

Subscriptions work like this: basically, customers sign up for goods or service deliveries online via your website. This can also be done over the phone, but that requires a greater financial investment because you’ll need to hire a dedicated salesforce. Keep in mind, anything can be sold on a recurring basis, not just television and music streaming services. Goods, such as groceries and clothing items, can also be sold on a recurring basis. Customers finalize their order by entering their billing information, and they’re automatically billed on a regular basis (weekly, monthly, yearly, etc.).

This process isn’t complicated when you take advantage of subscription billing software, which operates on the cloud and is nearly infallible. The software requires little IT knowledge to set up and creates a self-service sales portal on your website. It even comes with all those small idiosyncrasies that drive sales, such as free plans, free trials, cancellation buttons and more. Fulfillment software simplifies the process for you and the consumer, which means any business can harness the money-making power of recurring billing without too much technical experience.

Step One: Determine Your Pricing Plan

There isn’t a single pricing plan that’s guaranteed to drive sales. You’ll need to do your best to create a pricing plan that’s profitable to you, but also fair to your customers. You’ll need to consider your costs, the value to your customer, and your customer’s needs. It may take some trial-and-error before you find a pricing plan that works.

Here are some ideas to help you get sign-ups fast, so you can build revenue quickly:

  • Offer a free plan or a free trial
  • Offer a coupon or incentive for upgrading
  • Considering offering different pricing plans for different levels of service
  • Guarantee that payments are secure and offer a few methods for paying (credit card, Paypal, etc.)

Step Two: Make it Easy to Cancel

Customers don’t want to feel scammed or cheated, but that’s exactly how they will feel if you’re lacking a return policy or easy cancellation. Those customers will report you to the Better Business Bureau and leave negative reviews about your business, which has the potential to ruin your reputation. The last thing you need is negative reviews showing up in search results for your company, so keep a strong commitment to customer service.

This doesn’t mean you shouldn’t attempt to retain customers who are considering cancellation, but you shouldn’t thwart them either. You are welcome to offer customers incentives to retain them, but if they choose to cancel that’s their prerogative and you must honor that. You can show you’re committed to customer satisfaction by making it easy to cancel or return products.

Step Three: Engage with Customers to Increase Satisfaction

According to a 2011 American Express survey, 78 percent of consumers have abandoned a transaction or canceled an intended purchase due to poor customer service. This unhappy customer’s negative experience can have a negative impact on your business. In fact, Ruby Newell-Legner, author of Understanding Customers, reports that “It takes 12 positive experiences to make up for one unresolved negative experience.”

Good customer service goes a long way in retaining customers and soliciting positive reviews. A negative review isn’t the end of the world, but it is more impactful than a positive review; therefore, it’s essential to provide quality customer service to ensure the good reviews outnumber the bad ones. Here’s some tips for providing quality customer service:

  • Show empathy
  • Be adaptable
  • Communicate clearly
  • Train your staff to be knowledgeable
  • And, remember: the customer is always right

Recurring billing can be extremely profitable, and it only requires a few steps to get off the ground. The most important thing is that you understand your target market, and do your best to provide them with exemplary service. According to the White House Office of Consumer Affairs, “On average, loyal customers are worth up to 10 times as much as their first purchase.” The only way to ensure loyalty is to give loyalty right back.

 

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