iApps Website Content Management System Gives You the Power of a Whole Web Team

 

A website is not simply the digital face of any business. It is a complex technology with an integrated software and design to make it function according to marketing objectives. Making it work to that end does not only entail a creative design, catchy content, eCommerce capability and clever analytics. The website requires technical upkeep and even overhaul to accommodate new or upgraded software that enhances online presence and improves workflow. Providing a whole package that gives the best web experience for both business owners and their customers is the specialty of Bridgeline Digital Inc. (Nasdaq: BLIN).

Bridgeline Digital has masterfully woven its reputation in web management solution through its proprietary iAPPS platform. The technology provides a unified Content Management, eCommerce, eMarketing, and Website Analytics service that enables clients to swiftly enhance and optimize the value of their websites cost-effectively. The powerful tool set up by Bridgeline Digital’s team of Microsoft Gold Certified interactive developers can give a business the competitive edge in the increasingly challenging marketplace.

iAPPS is a corporate marketer’s essential. It empowers them to easily create, edit, and optimize persuasive web content and campaigns without relying on technical resources and complex coding. It enables automatic display of content and products based on visitor behavior attributes like browsing history, location, search terms or device type. It captures and indexes customer profiles for highly targeted, cross-channel campaigns. It even finds, manages and track social media conversations to make real-time decisions to engage and coordinate activity across teams and different business objectives.  

 

An improved service called Bridgeline Pro series is also favorable to enterprise customers because of its lower implementation cost. Ari Kahn, Bridgeline Digital president and CEO, sees the Pro series increasing margins for the company, while driving greater value to customers.

Further, the company offers co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and software as a service hosting services.

Thousands of websites and web stores are powered by iAPPS affirming the service’s acceptance by small- and medium-sized organizations as well as Fortune 1000 companies.  Among Bridgeline Digital’s clients are financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations. The patronage has strongly positioned Bridgeline Digital in the $3 billion web content management market and $1.3 billion marketing automation market.

Second quarter revenue was $4.2 million compared to $4.8 million in the second quarter of last year, but Bridgeline Digital generated over $1 million more of gross profit. Gross profit improved from $1.7 million in the second quarter of last year to $2.2 million in the second quarter of this year. Gross margin for the second quarter was 53 percent compared to 36 percent in the second quarter of last year.

Subscription and license revenue increased 12 percent  to $1.5 million over Q2 2015. License and hosting revenue were 44 percent of total revenue compared to 36 percent in the second quarter of fiscal 2015. Licensing and hosting revenue combined now make up about 44 percent of total revenue compared to about 36 percent of the total revenue in the second quarter of last year.

Recurring revenue from SaaS licenses, annual maintenance on perpetual license and hosting increased 13 percent to $1.8 million in the second quarter compared to $1.6 million in the second quarter of last year. Service revenue decreased by approximately $670,000 from the second quarter of last year, but the cost of providing that service revenue decreased by almost $1.1 million. Operating expenses were $2.7 million for the second quarter of 2016, down 24 percent from $3.6 million in the second quarter of last year.

Bridgeline Digital will issue common stocks to convert up to $6 million of outstanding debt to equity and raise up to $2 million in working capital to further invest in business development that should drive stronger revenues and grow market share, according to Kahn.

Kahn has observed that competition in the web solution market is scattered and there is no market leader. He sees that as an opportunity for Bridgeline Digital to expand its presence and take the leadership role.

 

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How SEO Can Transform Your Business

Search engine optimisation, also known as SEO, is an area of digital marketing that many businesses do not know much about, and if they do know about it, then they’re unsure what the best practices are and the best ways to use it to really help their business to grow. In fact, SEO can have an extremely important impact on a business as it can not only help them to improve their brand’s exposure, it can ultimately help to generate leads, drive conversions and make money for the business, while building trust and relationships with consumers. With digital marketing agencies and leading experts like Ben Austin and his site ben-austin.co.uk, there are a number of people who recommend using SEO to help transform your business. Here, we’re taking a look at what SEO can have an impact on for your business and why you should consider investing.

Page 1 Of Google SERPs

When people are searching using Google or Bing as a search engine, the pages that are shown (1, 2, 3 etc.) are known as search engine results pages. When people are looking for a certain service or product after typing a certain keyword in the search bar, they’re going to want to see the most relevant result and ultimately to find what they are looking for as quickly as possible. This means that users will generally not search further than the 2nd page on Google, and will often research until their results appear on the first page of Google. This is where SEO helps. Your business can reach page one on Google for a number of key terms relevant to the services and products that you offer, meaning you’re likely to get more customers visiting your website and ultimately converting.

Brand Exposure

If your brand is prominent on Google, the likelihood is, more people are going to know about your brand and start talking about you more. Brand exposure is particularly important for all types of businesses when it comes to their marketing strategies, and SEO can help to get your brand’s name out there as much as possible.

Generating Web Traffic

Once your website is at the top of Google search results pages, you will find that your website traffic will increase dramatically. The more traffic that ventures onto your site, the likelier it is for you to start generating more conversions and ultimately helping to increase the amount of revenue your site is making. While there are a number of ways that you can pay to get to the top of Google, such as through re-marketing, PPC and lead generation sites, SEO provides a totally organic way for your business to reach the top. This helps to build up trust for your brand, ultimately leading to loyal customers.

Keeping Content Fresh

A major part of SEO and an influential tactic is to keep content on your site fresh, whether that’s through adding more product pages onto your site, or regularly updating your blog. While this is generally in order to keep Google interested and re-indexing your site on a regular basis, regular, informative and high-quality content is also important to attract customers. These types of blog posts, articles, pages and white papers can help to capture your audience, and lead them to trust your brand even more, ultimately leading to a sale in the future and potentially even recommendations.

 

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