Your SEO success becomes evident when you focus on enhancing content

                                             What Makes SEO More Productive

You may not be doing something new when formulating your SEO strategy, but one thing you must ensure is that you have to do it differently. The implementation makes the difference because what worked for others might not work for you. Considering the ground realities and the business matrix is essential for creating strategies, but its right implementation depends on how well you can assess the strengths and weaknesses of your business.  It is not enough to  CREATE GOOD CONTENT if you cannot support it with a proper distribution that is essential for building a strong SEO campaign. In this article, we have discussed some tactics that could strengthen the  SARASOTA SEO campaign and give you more confidence in implementing it.

Create engaging content

When defining the quality of content, we usually focus on the quality of information and its authenticity that determines its value. However, another significant factor contributes to the value of content.  It is the level of engagement that the content is capable of creating. It does not matter how much information you pack the content if readers do not find it interesting. Only when the content is interesting and relevant, it conveys real value to readers as well as search engines.

Engaging content is attractive to search engines, as it is capable of driving traffic and create more conversions that lead to increased revenue. The engagement level affects the CTR and the more time visitors spend on the website is a factor that affects the search rankings positively.

Give a new purpose to old content

Treat content as a valuable asset, take care of it by proper storing, and maintain an inventory so that you can review it periodically and when needed, pull out some of the old content for publishing once again. No, you should not use the same content in the way it had appeared earlier.  First, you have to choose the content by considering how relevant the topic is at that time. If you find it relevant, you must add more value to it so that it does an interesting reading. You can do it by giving a new purpose to the content. When you are  RE-PURPOSING THE CONTENT , you are doing one of the two things – creating the content for a new target audience or recasting the content to change the format.

It is important to know that re-purposing content does not mean revamping it.  Revamping means refurbishing the content to update information and data without changing the purpose for which it was created and then serving it to the same audience.

Take the blogging route

Blogging is an interesting way to create attractive and valuable content for both users as well as search engines.  Blogs are powerful media for communicating with the audience by sharing valuable information and tips while providing solutions to problems that they might be facing. It provides unique opportunities for establishing your authority in the business niche, as you can express your views and opinion on topics related to the business. The more authority you demonstrate, the website gains more value that starts receiving links from other sites. Earning backlinks is a vital gain as it impacts the search rankings favorably.

High-quality blogs attract Google towards it that finds a reason to attach more value to the website. Moreover, sites that carry blogs have a much higher rate of indexing by search engines, and it can be as high as 434 percent as compared to websites without blogs. The returns from blogging are most for e-commerce sites that experience 13 times better ROI than websites that do not have blogs.

Use long-form content

Pay attention to create long-form content that can be a potent weapon to beat the competition. The content of 2000 words or more is ideal long-form content that results from good research and carries authentic and valuable information that the audience would like. Well, structured long-form content does an interesting reading and ranks much well for the same keyword as compared to shorter content. Search engines also like long-form content that complies with its guidelines of publishing high-quality content that influences search results, though not directly

Mobile optimized content

To reach out to the largest section of the audience that uses mobile devices, almost 80% users come under this category, ensure that you have a responsive design for the website. It would ensure that the content reaches the mobile users who are certainly the dominant force for marketers to target. Responsive design ensures that the content is suitable for viewing on small screens without sacrificing its ease of reading. Viewers can see the full display of content prominently on small screens with minimum scrolling.

       As you are strengthening the content, the positive effects of SEO  become visible.

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iApps Website Content Management System Gives You the Power of a Whole Web Team


A website is not simply the digital face of any business. It is a complex technology with an integrated software and design to make it function according to marketing objectives. Making it work to that end does not only entail a creative design, catchy content, eCommerce capability and clever analytics. The website requires technical upkeep and even overhaul to accommodate new or upgraded software that enhances online presence and improves workflow. Providing a whole package that gives the best web experience for both business owners and their customers is the specialty of Bridgeline Digital Inc. (Nasdaq: BLIN).

Bridgeline Digital has masterfully woven its reputation in web management solution through its proprietary iAPPS platform. The technology provides a unified Content Management, eCommerce, eMarketing, and Website Analytics service that enables clients to swiftly enhance and optimize the value of their websites cost-effectively. The powerful tool set up by Bridgeline Digital’s team of Microsoft Gold Certified interactive developers can give a business the competitive edge in the increasingly challenging marketplace.

iAPPS is a corporate marketer’s essential. It empowers them to easily create, edit, and optimize persuasive web content and campaigns without relying on technical resources and complex coding. It enables automatic display of content and products based on visitor behavior attributes like browsing history, location, search terms or device type. It captures and indexes customer profiles for highly targeted, cross-channel campaigns. It even finds, manages and track social media conversations to make real-time decisions to engage and coordinate activity across teams and different business objectives.  


An improved service called Bridgeline Pro series is also favorable to enterprise customers because of its lower implementation cost. Ari Kahn, Bridgeline Digital president and CEO, sees the Pro series increasing margins for the company, while driving greater value to customers.

Further, the company offers co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and software as a service hosting services.

Thousands of websites and web stores are powered by iAPPS affirming the service’s acceptance by small- and medium-sized organizations as well as Fortune 1000 companies.  Among Bridgeline Digital’s clients are financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations. The patronage has strongly positioned Bridgeline Digital in the $3 billion web content management market and $1.3 billion marketing automation market.

Second quarter revenue was $4.2 million compared to $4.8 million in the second quarter of last year, but Bridgeline Digital generated over $1 million more of gross profit. Gross profit improved from $1.7 million in the second quarter of last year to $2.2 million in the second quarter of this year. Gross margin for the second quarter was 53 percent compared to 36 percent in the second quarter of last year.

Subscription and license revenue increased 12 percent  to $1.5 million over Q2 2015. License and hosting revenue were 44 percent of total revenue compared to 36 percent in the second quarter of fiscal 2015. Licensing and hosting revenue combined now make up about 44 percent of total revenue compared to about 36 percent of the total revenue in the second quarter of last year.

Recurring revenue from SaaS licenses, annual maintenance on perpetual license and hosting increased 13 percent to $1.8 million in the second quarter compared to $1.6 million in the second quarter of last year. Service revenue decreased by approximately $670,000 from the second quarter of last year, but the cost of providing that service revenue decreased by almost $1.1 million. Operating expenses were $2.7 million for the second quarter of 2016, down 24 percent from $3.6 million in the second quarter of last year.

Bridgeline Digital will issue common stocks to convert up to $6 million of outstanding debt to equity and raise up to $2 million in working capital to further invest in business development that should drive stronger revenues and grow market share, according to Kahn.

Kahn has observed that competition in the web solution market is scattered and there is no market leader. He sees that as an opportunity for Bridgeline Digital to expand its presence and take the leadership role.


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