Things You Should Know About Buying a Franchise

5 Things That You Should Not Ignore When Selecting the Right Franchise

 

There are thousands of franchise systems today to a point that business owners are confused on which one to buy. The basic factors to consider should include; cost, lifestyle, and skill set although you may consider other things. Despite all these, there are things that you should never ignore no matter the industry.

  1. Consider What Motivates You

We all have different things that motivate us, and you may want to buy a franchise in order to have a more comfortable life. There are franchises that will fit an eight-to-five job, there are those that will fit round the clock and there are those that will fit working at some specific times. Consider what motivates you before getting a franchise.

 

  1. The Size of the Territory the Franchise Covers

As a business or a startup owner, you need your business to grow over time. You do not expect to be stagnant, and that is why you should never ignore, the size of your territory. Some franchises are limited to regions, others to square mile while others are limited to single towns. Be well informed about the territory the franchise you are planning to buy is limited to.

  1. The Opportunities in a Specific Location

Never ignore what is in a name and do not be carried away by the highly rated opportunities. Remember you need to consider what is of great importance to you as a business owner then focus on it. Popular brands come with a cost which maybe too much for you for a start. Check out the franchises that are not in that specific area instead of focusing on big brands. You could find one of the best business opportunities in this.

 

  1. Your Comfort with the Franchise

This is a business that you will be engaging in most of the times and in every job, you need to be happy. Never ignore the comfort you get when you are choosing a franchise. You do not want to be unhappy every time you are working or you think about it. The Franchisor’s culture is wide and thus you should find one that you are comfortable with.

 

  1. The Final Cost of Making the Franchise Profitable

Cost is always a factor in most investments. There is what it costs to buy a franchise, and there is what you invest to make profit. Never ignore the final cost of making your franchise profitable as this was your initial mission. Get all the costs involved from the franchisor and work on your budget. When you decide to run your own business, you need the best franchise for that. No matter the industry you are venturing into, cost, your comfort, your motivation and the opportunities at hand should not be ignored.

 

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Who is Salesforce.com and What is CRM

 

3 Things you haven’t heard from Salesforce.com

If you are in the CRM business, you’ve probably heard tons of clients and non-clients complaining about their CRM – those that are not user friendly, those that are just too complicated, and those that are, for lack of a better word, altogether unhelpful. Businesses are always looking out for a Customer Relationship Management system.

For sure, there are genuine complaints among them, but the truth is that CRMs today have matured so far beyond what you could access a few years ago. Most CRMs in the market now offer excellent service, whether you choose the high end ones like SAP, Oracle or Salesforce.com and its Salesforce ANT migration tool, or the middle range Sage CRM, MS Dynamics CRM and GoldMine, or even lower end types like Highrise, Nimble, Insight.ly or Zoho.

There are hundreds more out there, and most have a robust framework that is easy to use and well designed. Some are on-premise while others are in-cloud, with features for marketing, sales, email, opportunity management and calendaring. You can integrate with other systems, access social media directly, merge with and access from phones and other portable devices and a lot more.

The problem isn’t with the CRM system; it’s with the management of the CRM system. If you’ve been facing CRM challenges, it’s time to stop complaining and take action. Here are three things to get you going:

  1. Concentrate on the reports

The most important aspect of any CRM is that it’s a database, no matter where it’s placed. And databases generate reports, without which any CRM system has no value. You must make sure your system is set to generate the key reports you need to track your sales and marketing endeavors; any other aspect in the CRM is a plus.

These reports should be configured to be delivered to your inbox on a fixed schedule – daily, weekly monthly etc., since they are what managers will use to manage their teams. Your teams should feed in necessary data on schedule to make sure that the reports are generated on schedule. If you’re not doing this, you know half the reason your CRM is giving you hell.

  1. Get a CRM administrator

Every company needs one of these. Someone who owns the system and knows it from end to end. Someone who is responsible for all data help in the system and who knows the answer to every past, present and future question about it. And this is the best part – it’s doesn’t need to be and actually shouldn’t be an IT guy either.

CRMs today are pretty easy to learn, so all you need is a smart employee in administration who can be trained in the nooks and crannies of CRM, and then authorized to manage the system and all staff remotely involved in it. A strong administrator is an investment no organization can do without if the CRM will succeed in its role.

  1. Embrace your CRM or go

As a manager, you’ve got to get your team on the love-the-CRM-or-go bandwagon. Most employees are resistant to change, but it you’re firm as a manager, eventually they will understand that they have no choice but to work with it. If you let employees get away with sabotaging the CRM by doing things ‘like they’ve always been done’ you’re setting the organization up for failure.

Pay attention to what every employee is doing, and make sure it’s being done correctly, no matter what CRM it is. Ensure your staff have been adequately trained and prepared, and then require them to apply themselves to make the system succeed, in every part of the organization.

What is CRM

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers

Author Bio

Sujain Thomas is a competent CRM expert and Salesforce products distributor. For more information on Salesforce ANT migration tool and to get assistance using other Salesforce products, visit her website.

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Statistics for Video Views in Marketing, on Websites, and Social Media

Video as a Marketing Tool

Video is a potent online marketing tool if you know how to use it. It is a cost-effective way to extend your reach, enhance your brand, and grow your business. The use of videos is perhaps more important today than ever as consumers are increasingly faced with an abundance of platforms that have become a staple of their daily lives.

Today’s consumers are more sophisticated than ever. They are increasingly interacting more and more with on-screen graphics and videos through virtual communities such as YouTube, Facebook, Snapchat, Vimeo, Instagram, and even Twitter.

With this in mind, we have identified some of the most exciting statistics for video views to help marketers and individuals understand the power of video as a marketing tool.

  1. 97% of marketers say videos help consumers understand products (Hubspot)

Technology has revolutionized the means through which customers find product information. The advent of the internet and growing awareness among the mass public means that customers now use the internet to understand a product in detail from every perspective instead of waiting to be sold to.

Consequently, marketers are advised to use explainer videos that make complicated things simple by explaining their product features in a way that costumers understand to boost engagement.

  1. Globally, consumer internet video traffic will be 80% of all internet consumer traffic by 2019 (Tubularinsights)

Consumer internet video traffic will dominate other types of traffic, accounting for 80% share of the global market by 2019.

  1. 81 percent of businesses now use video for marketing (Hubspot)

Due to its ability to boost engagement, conversation, and sales, 81 percent of companies now use video as a marketing tool.

  1. 78 percent of businesses revealed videos provide a good return on investment (ROI) (Wyzowl)
  2. 82% of companies intend to spend more on video marketing in 2018 (Wyzowl)
  3. 76% of marketers admit video help their organization increase sales (Wyzowl)
  4. YouTube is the most visited site after search engine, Google (Alexa)
  5. 99 percent of businesses who already use video say they will continue to do so in 2018 (Hubspot)
  6. 72 percent of consumers would instead use video to learn about a product than other types of content (Hubspot)
  7. 83 percent of audience would consider sharing a video they like with others (Hubspot)
  8. Using a video on a landing page can boost conversions by 80 percent (Invisia)
  9. Your website is 53 times more likely to jump to the top of Google search results you embed a video in your site (Yumyumvideos)
  10. Snapchat users watch 10 billion videos each week (Adweek)
  11. 82 percent of Twitter users view video content on the site (Twitter)
  12. Instagram is the only site where photos receive more engagement than videos (Sprout Social)
  13. Social video generates 1200 percent more shares than image and text content combined (Wordstream)

 

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How Businesses Use Instagram – Wall Street

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5 Efficient Ways To Save Up Money To Travel

Travel Fund

People often find themselves questioning how best to quickly save up money to get out and travel the world and we don’t blame them! Saving money is hard enough, but add in a desperate want to explore the hidden gems of the world and a lack of money to get there and it can be frustrating! Luckily, saving up to travel doesn’t have to be difficult, nor does it need to be a long process. With the right frame of might, you can save up all the money you need and jet off in as little as couple of months – well, once you have completed your E111 renewal application, of course! From having a dedicated travel fund, to resisting buying those clothes you want, but really don’t need, we’re here to explain efficient ways you can save up money to travel in more detail below.

Have A Dedicated Travel Fund

When you have a dedicated travel fund, you will save up money to travel much quicker than if you put the odd couple of pounds aside in your purse, and if you really want to travel, you won’t dip into your saved funds! It doesn’t matter whether you decide to open a savings account or simply start a money jar to get you started, when its staring at you, you’re far more likely to put the cash you need aside in order to travel.

Spend Less On Lunch

A great way to save up money to travel is by spending less on your lunch. These days, it’s far too easy to pick up a meal deal on your way into work, and whilst a £3.00 meal deal seems like a good deal for a sandwich with your favourite filling, packet of Walkers crisps and can of coke, the cost can add up quicker than you can eat it! Think of it this way, if you buy a £3.00 meal deal for every working day of the week, you are spending approximately £60.00 a month on your lunch alone, which could cover the cost of your flight depending on where you plan to travel to! The moral of the story? Make your own packed lunch!

 

Two businesswomen having lunch

Stop Buying

Saving up money to travel can be as simple as to stop buying. Whilst you will (obviously) need to buy groceries, you can save a tonne of money by restraining yourself buying the latest gadgets or clothes. The next time you want to buy something, ask yourself: do you really need it? More often than not, the answer will be no. It takes a whole load of courage to put something you really want – but don’t need – down, but when you step on board that plane, you’ll be more than happy that you did!

Cancel Subscriptions & Memberships

It’s a given. Almost all of us are subscribed to websites, such as Netflix, and have gym memberships we try our utmost to avoid no matter what we promise ourselves in the New Year. In order to save up money to travel, get rid of any subscriptions you no longer need and any memberships you can simply do without, because, let’s face it, if you haven’t already used your gym membership card, it is highly unlikely that you will in the next few months!

Write A Shopping List, And Stick To It!

The next best way to save up money to travel is to write a list when you go shopping, and stick to it! It is far too easy to walk into your local supermarket and pick up the latest offers, snacks that tickle your fancy and food you simply don’t need to buy. In order to avoid impulse purchases, a grocery list is the perfect way to save money that you can put towards travel and it save time because you will know exactly what you will be having for dinner before you step through the sliding doors.

There a countless ways you can efficiently save money to travel, these are just some of them. From cancelling unwanted subscriptions and costly memberships to spending less on lunch by quitting the meal deal fad and making your own packed lunch, saving up money to travel really isn’t as difficult as you may think.

 

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Strategies To Boost SEO For Your Financial Website

Today Digital Marketing become one of the significant keys for a various platform and as time pass it will become one of the potential platforms.The internet is highly used to promote a business because most of the people are depending on the internet for every activity and hence depending on the internet for developing business is becoming very common.There are so many e-commerce websites and you can get every type of product on the internet.To seek customers towards your website the SEO of a website is a vital factor as it directly affects your business.Therefore before opting for online business practices for  SEO boosting should be considered well.

SEO management practices

There are various ways of online marketing.For better exposure of your product to get large numbers of users from across the world digital marketing will help you in a better way to take your business one step forward.To do say there are different types of practices for search engine optimization management and you can apply them to your website.Because a website is an essential component of your online promotion.Pay special attention to its design and structure and get a maximum outcome from it.Here are some tips that you must consider for boosting of the search engine optimization for your website.

Sponsored posts

Once you built a reputation of your website you will start getting endorsements for it and sponsored or guest post are part of it.To recognize your work there are chances that you will get offers for sponsored or guest posts.When you start sponsored post be sure that the content must be quality content, opinions must be honest and must be user-friendly.The most important factor is to be considered that you should only opt for sponsored posts which are well related to your website and must be informational which provide value to users.You can get more different topics through Sponsored posts to elaborate your website.Just maintain the reputation of your website while doing sponsored post by selecting post which is suitable for your site.

Social Media Practices that Help Boost SEO

 

It is important to connect or tie up with another website for boosting the SEO ranking of your website. But care should be taken while link back to other sites, don’t link back frequently without any reason because its affect your SEO traffic.because this factor is considered a malpractice in the world of SEO management.If you have a business website the ranking of the site is crucial because it is not easy to get search engines if your site did not get the consistent user through the internet.The website should be relevant to your websites with you are working with so that readers should get a related link to your website and do not feel cheated.

Get Help of expert

There may be a situation when you face difficulties or get confused about how to handle SEO traffic or website ranking. then you can take help of a professional expert.There are so many agencies which help you or provide authentic ways to manage your website and also business promotion works.Nowadays many businesses which help you to find appropriate SEO management agencies according to your need.

Conclusion

It can be concluded that To get the proper kind of practices for your business SEO management services are essential.You can manage lots of things your own by studying or searching the internet but same time kept the thing in mind that practices should be legal.

 

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Strategies to Boost Search Engine Optimization of your Website

Today Digital Marketing become one of the significant keys for a various platform and as time pass it will become one of the potential platforms.The internet is highly used to promote a business because most of the people are depending on the internet for every activity and hence depending on the internet for developing business is becoming very common.There are so many e-commerce websites and you can get every type of product on the internet.To seek customers towards your website the SEO of a website is a vital factor as it directly affects your business.Therefore before opting for online business practices for  SEO boosting should be considered well.

SEO management practices

There are various ways of online marketing.For better exposure of your product to get large numbers of users from across the world digital marketing will help you in a better way to take your business one step forward.To do say there are different types of practices for search engine optimization management and you can apply them to your website.Because a website is an essential component of your online promotion.Pay special attention to its design and structure and get a maximum outcome from it.Here are some tips that you must consider for boosting of the search engine optimization for your website.

Sponsored posts

Once you built a reputation of your website you will start getting endorsements for it and sponsored or guest post are part of it.To recognize your work there are chances that you will get offers for sponsored or guest posts.When you start sponsored post be sure that the content must be quality content, opinions must be honest and must be user-friendly.The most important factor is to be considered that you should only opt for sponsored posts which are well related to your website and must be informational which provide value to users.You can get more different topics through Sponsored posts to elaborate your website.Just maintain the reputation of your website while doing sponsored post by selecting post which is suitable for your site.

Tie up with Another website

It is important to connect or tie up with another website for boosting the SEO ranking of your website. But care should be taken while link back to other sites, don’t link back frequently without any reason because its affect your SEO traffic.because this factor is considered a malpractice in the world of SEO management.If you have a business website the ranking of the site is crucial because it is not easy to get search engines if your site did not get the consistent user through the internet.The website should be relevant to your websites with you are working with so that readers should get a related link to your website and do not feel cheated.

Get Help of expert

There may be a situation when you face difficulties or get confused about how to handle SEO traffic or website ranking. then you can take help of a professional expert.There are so many agencies which help you or provide authentic ways to manage your website and also business promotion works.Nowadays many businesses which help you to find appropriate SEO management agencies according to your need.

Conclusion

It can be concluded that To get the proper kind of practices for your business SEO management services are essential.You can manage lots of things your own by studying or searching the internet but same time kept the thing in mind that practices should be legal.

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How Can You Become An Instagram Star By Getting Lots Of Free Instagram Likes 3 Ways

 

Instagram is a mobile app that allows people to follow you and lets you follow other people to see what they have been up to. It also allows people to like and comment on posts. Depending on the number of likes and posts that you get, you can get quite popular on Instagram.

Being popular on Instagram has its advantages. That is why some people want to be famous on Instagram. For instance, you can use your account to make money. If you want to become famous on Instagram, here are some things that you can do.

1.      Set your account up for success

Come up with a catchy name for your account. This should be a name that is easy to remember. It should also be a reflection of your personality.

You should also have a high-quality profile picture. A lot of people will not want to follow an account with no picture. A poor quality picture will also put people off.

Write an interesting bio which will draw more people to you and make them want to follow you.

Your account should be public and not private. This will allow more people to follow you freely without first having to request you for permission.

Choose a theme for your account. People who are interested in your theme will follow you.It helps if you can get into a niche market and post photos that people cannot easily find anywhere else.This will ensure that the people who follow your posts stick around.

2.      Develop community

 

Keep your account active by regularly following other people, commenting on their photos and replying to comments on your posts. This will increase chances of you getting a lot of free Instagram likeswhenever you post.

 

Keeping your followers engaged will help you to build a relationship with them. Also, posting on aregularbasis will help people to remember who you are. If you don’t post often, people will forget you.

3.      Tell an interesting story with your photos

Tell an ongoing story with your photos. Leave your followers wondering what will happen next. This will get them coming back for more and more.

Post photos that your followers like to see. You can get a clue to this by observing which one of your posts gets the most likesand then post more photos like it.

Post quality photos on your feed. Practice how to take good quality pictures since people mainly want to see good photos. Add interesting and relevant captions to these posts.

Avoid posting text images and screenshots since most people don’t find them interesting.

Conclusion

It takes a lot of hard work and dedication to build up followers on Instagram, so when you get started, brace yourself for the action and be patient and you will start seeing results. You’ll have a lot more fun with your account if you have a lot of followers than if you have only a few followers.

 

Bio

Andrew is a freelance content writer. He has written many good and informative articles on different categories such as technology, health, fashion, beauty, education, career, travel etc. He is very responsible towards his job. He loves to share his knowledge and experience with his friends and colleagues.

March 18, 2018 at 6:47am
A TRIO OF MUST-HAVE GADGETS FOR INVESTORS Whether you’re a newbie to the world of investing or have been dabbling in the stock market for some time, you likely find yourself checking your portfolio at least once a day; after all, you want to find out if your making money, #stocks, https://t.co/anQ6rFVEiG


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How E-commerce has changed shopping forever

E-commerce is the fastest growing retail sector in North America. The fact that shoppers can buy almost anything they desire at the click of a button has had a huge impact on the wider retail market, with many bricks and mortar stores struggling to battle the booming trend of online shopping.  However, there continues to be a need for in-store shopping, most of all on big ticket items that customers feel nervous purchasing over the Internet, such as cars, white goods, furniture, etc. Indeed, the introduction and rise of e-commerce hasn’t wholly replaced traditional retail channels, but it has changed them forever…

The rise of ‘showrooming’

Even before online shopping, or e-commerce, took the stronghold it has today, many physical retail spaces were beginning to adopt a more pared-back aesthetic. That is, reducing the amount of stock on show, and using the store to portray an aspirational lifestyle. This was especially evident in the fashion and homeware market, but was also beginning to happen in beauty and technology too. This trend was a response to the increasing consumer behavior of ‘showrooming’ — shoppers using the in-store experience to confirm their interest to purchase, and then completing the transaction online.  Consider your local Apple store: how different would that shopping experience feel if there were countless iPads, iPhones and laptops stacked up in the shelves? The item certainly wouldn’t feel as premium, aspirational or desirable. It may even appear cheap and conventional — two brand qualities not readily associated with Apple. By using a showroom approach, Apple encourages their customers to come in and engage with the product — handle it, use it, test its ergonomics — and then either purchase in-store or, more likely, purchase at home via the Internet.

A brand’s digital presence is more important than ever

With fewer shoppers physically engaging with brands via their packaging — which was once the in-store salesman — how a brand portrays itself online is paramount. Indeed, every digital moment of engagement is an opportunity to sell. Be it an Instagram post, a Tweet, a banner ad or an email; each of these touchpoints must be designed to be cohesive and seamless with the brand’s wider identity and personality. Failure to present a seamless personality through all brand touchpoints can result in lack of sales. Website and E-commerce developers know this, and so will work hard to ensure user experience, graphic design and selling tools are optimal online. For best in class examples, visit eventige.com.

Consumers are bargain hunting more than before

Because the Internet offers shoppers a quick and simple way to compare product prices — scanning different websites and using online coupon codes for discounts — the common consumer is more price sensitive and bargain-savvy than in recent years. Such behavior has a knock on effect for physical retail too, as customers expect the price they see online to be replicated in store, regardless of the overhead expenses involved in having a brick and mortar presence.

 

So, what next for e-commerce?

Looking further into 2018, it’s likely that developments in Artificial Intelligence and other technology will shape the future of e-commerce; how though, waits to be seen.

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Your SEO success becomes evident when you focus on enhancing content

                                             What Makes SEO More Productive

You may not be doing something new when formulating your SEO strategy, but one thing you must ensure is that you have to do it differently. The implementation makes the difference because what worked for others might not work for you. Considering the ground realities and the business matrix is essential for creating strategies, but its right implementation depends on how well you can assess the strengths and weaknesses of your business.  It is not enough to  CREATE GOOD CONTENT if you cannot support it with a proper distribution that is essential for building a strong SEO campaign. In this article, we have discussed some tactics that could strengthen the  SARASOTA SEO campaign and give you more confidence in implementing it.

Create engaging content

When defining the quality of content, we usually focus on the quality of information and its authenticity that determines its value. However, another significant factor contributes to the value of content.  It is the level of engagement that the content is capable of creating. It does not matter how much information you pack the content if readers do not find it interesting. Only when the content is interesting and relevant, it conveys real value to readers as well as search engines.

Engaging content is attractive to search engines, as it is capable of driving traffic and create more conversions that lead to increased revenue. The engagement level affects the CTR and the more time visitors spend on the website is a factor that affects the search rankings positively.

Give a new purpose to old content

Treat content as a valuable asset, take care of it by proper storing, and maintain an inventory so that you can review it periodically and when needed, pull out some of the old content for publishing once again. No, you should not use the same content in the way it had appeared earlier.  First, you have to choose the content by considering how relevant the topic is at that time. If you find it relevant, you must add more value to it so that it does an interesting reading. You can do it by giving a new purpose to the content. When you are  RE-PURPOSING THE CONTENT , you are doing one of the two things – creating the content for a new target audience or recasting the content to change the format.

It is important to know that re-purposing content does not mean revamping it.  Revamping means refurbishing the content to update information and data without changing the purpose for which it was created and then serving it to the same audience.

Take the blogging route

Blogging is an interesting way to create attractive and valuable content for both users as well as search engines.  Blogs are powerful media for communicating with the audience by sharing valuable information and tips while providing solutions to problems that they might be facing. It provides unique opportunities for establishing your authority in the business niche, as you can express your views and opinion on topics related to the business. The more authority you demonstrate, the website gains more value that starts receiving links from other sites. Earning backlinks is a vital gain as it impacts the search rankings favorably.

High-quality blogs attract Google towards it that finds a reason to attach more value to the website. Moreover, sites that carry blogs have a much higher rate of indexing by search engines, and it can be as high as 434 percent as compared to websites without blogs. The returns from blogging are most for e-commerce sites that experience 13 times better ROI than websites that do not have blogs.

Use long-form content

Pay attention to create long-form content that can be a potent weapon to beat the competition. The content of 2000 words or more is ideal long-form content that results from good research and carries authentic and valuable information that the audience would like. Well, structured long-form content does an interesting reading and ranks much well for the same keyword as compared to shorter content. Search engines also like long-form content that complies with its guidelines of publishing high-quality content that influences search results, though not directly

Mobile optimized content

To reach out to the largest section of the audience that uses mobile devices, almost 80% users come under this category, ensure that you have a responsive design for the website. It would ensure that the content reaches the mobile users who are certainly the dominant force for marketers to target. Responsive design ensures that the content is suitable for viewing on small screens without sacrificing its ease of reading. Viewers can see the full display of content prominently on small screens with minimum scrolling.

       As you are strengthening the content, the positive effects of SEO  become visible.

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