What Role Does a Modern Marketing Database Play in a Client-Centric Company?

Have you ever stopped to think what the entries in your customer database and marketing database are? Each entry is a potential lead that can bring more sales to a company. A marketing database has all the details of your existing customers and your potential customers. It is the operational tool of your marketing team that tracks the prospect of sales and profit. An excellent marketing database can not only track opportunities, but it can also collect leads, gather new information about potential customers and help in the analysis of your lead generation activity.

Why does your company need a marketing database as well?

An excellent database of customer intelligence will be able to provide you with all the details including the kind of research they are doing on your brand, their initial contact point (social media and search engines) and their actual activities on your website. A good database is like a complete storybook with each entry representing a short story including the type of relationship between brand and customer, and the profit each sale generates. Since each entry brings forth fresh data about the customer and the brand, you need to refresh your database on a regular basis.

How are most companies gathering so much data?

A vast majority of the upcoming brands and online businesses are utilizing third-party data vendors to collect actionable data. It might sound simple for those with a working knowledge of database management, but it can be difficult for the ones taking baby-steps in the realm of database administration. Regular updating can involve third-party data vendors. When that happens, data becomes too diffuse. Superficial data sets can cause functional data to reduce significantly. In these situations, a data expert can always help you filter out relevant data and make room for new actionable data in the store.

Utilizing multiple databases for optimizing marketing campaigns

Always remember to streamline your data vendors, even when you are using third-party data. In most cases, companies do employ several data sources for populating their marketing platforms. One of them usually provides the marketing leads, and the others typically provide the accounts. In these cases, you will need the help of a database administrator to ensure the authenticity of your data and to remove redundancy in the database. In most cases, social media, search engine data and application data prove to be valid sources of data for multiple marketing databases. Modern companies often use various data sources for achieving short-term wins and for streamlining long-term data collection efforts.

Modern trends in database marketing among customer-centric companies

In reality, most businesses are suffering from infobesity at this time. They are drowning in uncharacterized data, and they need references to help characterize them. Thankfully, new data management tools have evolved with techniques to sort through humongous quantities of data (big data) and leverage digital behavior of customers for an increase in efficacy of the process. Database marketing is shepherding a new era where companies can contextually utilize relevant customer insights to deliver hyper-personalized products and services to the modern customer.

Author Bio:

Sujain Thomas has been working as a database administrator for several years now. Her expert knowledge of data management has paved the way for cost-effective big data management and analytics in small to medium companies.

 

Checkout Unique Finance and get a bonus from me.

SEO Experts Hiring Guide and What You Should Expect

 

Search Engine Optimization (SEO) is a very crucial service for every website owner out there. It doesn’t matter if you are running a business website or a fully-fledged entertainment site; it is important that you keep your website highly ranked and indexed in your sector by the search engines.

In this day and age, good SEO techniques are a guarantee that your website traffic will increase and your rankings on Google, Yahoo or Bing will be noticeable. And for this reason, it is important for a serious website owner or blogger to find an efficient SEO expert or consultant for some reliable and effective SEO services.

However, hiring an SEO consultant is not as easy as most people might think. As a matter of fact, there are several factors that you must consider when hiring an SEO expert like https://www.tayloright.com/, or an SEO company. Keep reading…

  • Consider how skilled is the expert or the company when it comes to Search Engine Optimization – SEO is a very complex process of getting traffic and rankings. There are some guidelines, some dos and don’ts when it comes to SEO and unless you are skilled and proficient in the sector, your efforts will do more bad than good for your site.

 

Therefore, when hiring your SEO company or consultant, the level of proficiency is a factor you must consider. With the immense competition fromother websites, you cannot afford to hire someone who doesn’t have what it takes to make you shine.

 

  • Consider the experience of the SEO consultant or how long the company has been offering SEO services –It is said that experience is the mother of knowledge, so you can tell that someone is good in what they do depending on how long they have been doing it.

 

When it comes to hiring an SEO consulting company or expert, you should therefore go for someonewho has been providing the SEO services for longer.

 

  • Consider the company’s or the consultant’s track record – SEO services have been conducted for quite some time. So, you are not the first client that the consultant or the company has had (unless they are new to the business). So, it is obvious that there is a track record on the kind of services they provide and how effective these services are.

 

So, it is important that you look at the consultant’s/company’s previous and current clients in order for you to determine whether they are worth hiring or not. You can also know if the company is right for you from the testimonials or reviews that previous clients gave. These reviews or testimonials not only prove the capability of the expert or company but also prove their reliability in terms of service delivery.

 

  • Consider having a close look at the company’s or consultant’s profile – Like the saying goes, ‘not all that glitters is gold’. You should be aware that there are countless individuals and companies that masquerade as professional and qualified SEO service providers.

 

Therefore, it is advisable that you look at a company’s or consultant’s profile to make sure that they are reliable, knowledgeable and qualified to offer this kind of services.
In view of this, here are some roles of an SEO expert or SEO consulting firm. Please read on and have some firsthand information on what you should expect from your Search Engine Optimization consulting firm or SEO expert;

  • Website SEO audit, content development, keyword analysis, link development,code optimization…The list is endless. Basically, an SEO expert or firm will carry out these and more SEO relatedactivities to ensure that your website is highly ranked in search engines like Google, Yahoo and Bing.
  • A professional SEO consultant or an SEO company will make changes to your website – make several improvements and adjustments that will make your website fit the search engines’ standards.
  • A professional SEO expert/company is responsible for always monitoring your website performance and taking necessary steps to ensure that your site gets highly ranked on the search engines result pages and also ensure that there are more clicks to the website than there were before SEO services.
  • Lastly, a professional and experienced SEO expert/company must draw the customers attention to your site at all times.

Bottom line is, hiring a professional SEO specialist will be good value for your money and an investment that you will look back and be proud of.

Author Bio – Maria Jones is blogger and content writer who write many article on career, business, lifestyle and technology. She enjoy to read new thing on internet. She spend lot of time on social media

 

Checkout Unique Finance and get a bonus from me.

4 Areas of Your Company That Are Worth Your Investment

 

 

 

 

To have a profitable and successful company you need to have your money invested in the right places. Whatever industry or sector you are trying to conquer, you have to put your money where your mouth is and show that you support all areas of your company to make it to the top.

Investing wisely in the right areas will not only help your company to grow, but it will also increase your business’ profit and help you stay ahead of your competition. However, you have to be willing to back what you believe in if you want it to work and perform. A financially healthy company is one that knows where to spend the money and why it’s important to ensure you deliver the best results for both yourself,  your employees and your customers.

Below are a number of areas within your business which you can invest in further to reap the rewards. Use these tips to understand what’s going to help you find success.

People

Your employees are the backbone of your company, and they know a good employer when they see one. They work hard each day to make sure your business is not only surviving but thriving. Invest in good people and see how quickly your company starts to take a turn for the better. Talented, smart and hardworking employees are what will take your business to another level. Be choosy about the hiring process and select candidates who have a strong character, the right skills and are onboard with your vision.

Technology

These days you’d be silly not to invest in using technology to propel your business and make it more efficient. For example, many brands are adopting Digital Banking solutions to give them more control over the financial process. It helps deepen user engagement and makes processing payments more secure. You won’t regret spending the money when daily work is completed more efficiently and quickly, and your customers are more satisfied.

Innovation

You can’t stay where you are forever. That’s why you have to invest in innovation and give people the opportunity to be creative and come up with groundbreaking solutions to some of the most complicated problems you’re facing. This is one of the only ways you’re going to beat out your competition and make a name for yourself in the marketplace. You don’t want to be chasing your rivals and wishing you were doing a better job.

Marketing

You’re not going to get very far if no one knows who you are or what you sell. You need a clear and concise marketing strategy, the right people to manage it and execute it, and strong partnerships that help you succeed. There’s not much of a future for your business without any marketing. Provide a solid budget for your team and let them show you how much of an impact it has on the success of your company. There are now many marketing channels available that require careful management and a strategic approach.

 

Checkout Unique Finance and get a bonus from me.

The Five Biggest Business Plagiarism Scandals

Throughout history, plagiarism has always been present, but never more so than in the current digital age. Where the internet is filled to the brim with content, with more being posted each and every day, it can be difficult to truly know whether what you are reading is original content. However, while most plagiarism cases are dealt with easily or float under the radar, there are some higher profile cases that certainly haven’t had that benefit! From the likes of Amy Schumer, to Melania Trump and even The New York Daily News, the following certainly could’ve done with a plagiarism checker! Without further ado, here are the five biggest plagiarism scandals of recent years.

The New York Daily News

The New York Daily News case was one that taught editors and writers across the globe a valuable lesson – keep drafts, notes, and ensure you save any relevant emails! They might not seem like much once the piece is done and ready to go, but you never know just when it might prove useful.

On April 19th 2016, journalist Shaun King had an article published that readers noticed was very similar to one published much earlier by The Daily Beast. Of course, this was immediately accused of being plagiarised, but there was an unexpected twist to come! King took to twitter after the accusations with evidence of timestamped emails that contained his original submission, and it turned out it was in fact an editorial issue! Jotham Sederstrom edited out the attribution that had been put into the piece before it went online! As a result, he was fired for the mistake.

Joe Biden

Many of us known Joe Biden as the much-loved vice president to Barack Obama, but long before he filled that role, Biden tried his own hand at the top spot. In 1987, Biden was running his presidential campaign but it was swiftly cut short when the accusations of plagiarism came rolling in. It soon surfaced that Biden had stolen a speech from a British politician by the name of Neil Kinnock. Soon after his academic work came under fire for plagiarism also. His withdrawal from the presidential race was, of course, announced soon after.

Amy Schumer

Laughter is a language that every person can speak, and jokes are often a great way of spreading said laughter around – well, if they don’t receive a groan instead! But in 2016, Amy Schumer came under fire when she was accused of plagiarising the jokes she was using in her stand-up performances. Tammy Pescatelli, Kathleen Madigan and Wendy Liebman all claimed that Schumer had ‘stolen’ their jokes and passed them off as her own without firing a single thank you in their direction. This story didn’t come to any conclusion, however, as Schumer only denied the claims, and it wasn’t taken any further.

Melania Trump

While this one might not be the tip of the ice-burg when it comes to thinking about the most words plagiarised, it certainly does for one of the worst possible places to do it. Also taking place in 2016, Melania Trump’s plagiarism scandal came about when she took to the stage to give a speech on the President’s behalf at the Republican National Convention. However, as great as the speech may have appeared to some, it pricked the ears of Obama fans, who quickly realised that Melania’s speech sounded strangely similar to Michelle Obama’s speech that was given in 2008 at the Democratic National Convention. Melania’s speech writer was blamed, and while she apologised and went on to try and resign, Trump refused to accept it anyway.

Vladamir Putin

1997 brought about Putin’s turn to face public criticism following accusations of plagiarism. Putin’s 1996 dissertation titled ‘Strategic Planning of Mineral Resources Replenishment at a Regional Level in Market Economy’ fell under scrutiny when it appeared to bear unavoidable resemblance to a book written by William Kind and David Cleland’s book ‘Strategic Planning and Policy’. Granted, no one’s approached Putin to question it directly, but the accusations have been made all the same.

Checkout Unique Finance and get a bonus from me.

How digital marketing can grow your business

 

Digital marketing is an essential element of any modern business. The fact is that even if your company doesn’t do business online, your potential clients and customers do. Whatever sector you are engaged in, you need to reach out to them to let them know that you exist and why they should consider engaging your services.

Building a digital marketing strategy needn’t be expensive, and you don’t need to have a full-time digital marketing department. What is essential is working out a strategy that is right for your business, and implementing it. This may involve outsourcing or just dedicating a few hours a day to managing your digital promotion. A considered digital marketing strategy will enable you to focus your resources effectively and reap maximum benefits from the results.

 

Expand your market reach

Digital marketing, via your website, social media, emails and other online methods, enables you to communicate instantly with a worldwide audience. No other form of marketing or advertising gives you a global reach and at no extra cost to your promotional budget.

 

Build stronger relationships

As well as attracting new custom, digital marketing can help you to build a stronger relationship with your existing customer/client base. Social media platforms, such as Facebook, Twitter and Instagram, allow you to directly engage with your customers, making a personal connection that is invaluable when developing brand loyalty.

 

Improve your visibility

Search engines generally favor websites that publish original content, meaning that this will give your business higher search rankings and therefore greater visibility. The more traffic that you attract, the better your visibility will be. Understanding SEO will help you to tailor your website’s content and design to make sure that anyone looking for the services that you provide will see your site first.

 

Post great content

Original content will always trump advertising, because while people ignore or block ads, they actively seek out interesting content in the form of articles, videos and image. Using a professional web content company allows you to regularly publish unique, high-quality content on a regular basis that will not only attract new visitors to your website but keep existing visitors coming back for more.

 

Analyze data

Digital marketing is not only a way to tell clients/customers about your business, but it is also a way to find out about what they are looking for. This can be done directly, via online or email surveys, or by encouraging them to review your products, or indirectly, by analyzing their spending habits, age range, average income, geographical location and so on. A few basic facts such as these can provide a wealth of valuable information that you can use to improve their experience and ultimately help your business grow.

Digital marketing is effective enough to be a million-pound business in its own right, but there’s no reason why it has to cost your business a fortune. Effective use of resources and understanding the tricks of the trade will enable you to compete with the big boys and use digital marketing to continue expanding in the modern age.

Checkout Unique Finance and get a bonus from me.

5 Obvious Mistakes That You Must Avoid to Make SEO Efforts Effective

 

 

 

The New Digital Age of Marketing

In today’s digital age, every business strives to gain competitive advantage through digital marketing. SEO is an instrumental factor in expanding the digital marketing landscape. It aims at increasing the visibility of a website on a search engine.

However, the expansion of digital marketing also has certain drawbacks. The search marketers need to identify certain essential points to remember before conducting SEOs. The significant areas of focus for are the constant algorithm updates posted by search engines. For instance, Google has various algorithms for compliance, like Panda, Penguin, Hummingbird, etc. explained later in points below. Apart from algorithms, there also has been an entry of many fake websites in digital marketing providing misinformation which need to be checked. Following are five obvious SEO mistakes that you can avoid in your digital marketing blogs:-

1) Avoid stuffing of keywords

We all know that keyword management is the core of SEO process. Achieving Keyword optimisation is every search marketer’s dream. For that, there are many different technological solutions based on machine learning. These solutions also improve the ranking of a website on the search engine’s search results. However, many times in a quest to achieve a higher rank in search results, search marketers overuse certain keywords. They repeatedly use the keywords thinking that maximum search traffic can be attracted to their websites.

 

But you should strictly avoid this, as certain search engines have officially forbidden keyword stuffing through their algorithm updates. For instance, the “Hummingbird” algorithm update of Google on 22nd Aug 2013 strictly forbids the overuse of keywords. Thus, this is one miniscule SEO mistake you can avoid on your blogs.

2) Prevent irrelevant, spam links and broken links on your SEO website

At times, SEO websites itself have many spam links or irrelevant links which distract the customers. This might discourage a lot of search traffic for your website and will also affect your search result rankings. Also, search engine algorithms will impose some penalty on your website if the links are spam or irrelevant. For instance, the “Penguin” algorithm update by Google on 24th April 2014 forbids spam and irrelevant links on an SEO website. As a result, instead of positive digital marketing, it might lead to negative impact on the image of your site.

To avoid this, you can use backlink checker tools which continuously conduct a comparative check of your website’s links with the search engine’s algorithm updates to ensure that there’s no violation.

Broken links are incomplete links which lead your customers nowhere and negatively affect your website. You can easily prevent broken links on your site by simple careful monitoring

3) Avoid Plagiarism and Duplication in your website’s content

Among the significant problems in Digital Marketing are plagiarism and duplication of content. There has been a considerable amount of copying and duplication of content by fraudulent websites from the original content of authentic sites. Copy pasting or plagiarism discourages the digital marketing industry. While duplication can also be unintentional, but it still affects the websites. There have been algorithm updates of certain search engines over this issue.

For instance, on 24th Feb 2011 Google introduced “Panda” update to check plagiarism and duplication. So if you conduct digital marketing on Google, make sure you avoid plagiarism and duplication. You can approach the services offered by Joel House Search Media Brisbane. They will make sure to provide you with the best possible services at the minimum possible prices.

4) Avoid thin content and advertise-oriented content

 Most of the times SEO websites, to make quick and easy money, resort to posting heavily ad-centric content which lacks appropriate quality. As a result, such thin content does not help the online customers at all. This, in turn, will divert all the search traffic from your website. Recently Google introduced an algorithm update named “Fred”, on 8th March 2017 which strictly forbids heavy advertise and low quality in SEO content. Thus, you must ensure that your website provides quality and relevant content with minimum ad-traffic.

5) Improve your website’s Mobile usability & create a mobile version of your site

Many businesses which indulge in digital marketing only have a desktop site. And as you know that today most of the customers conduct their online searches on their mobile phones, they may be discouraged from visiting a desktop-only site. In fact, Google also had introduced an algorithm update named “Mobile”, on 21st April 2015, making it mandatory for SEO websites to have a mobile version of their sites to improve their mobile usability. So you must make sure that you create a mobile version of your website.

Conclusion

Digital marketing is a big ocean of marketing opportunities with the help of SEO. But certain points need to be taken care of such as search engine algorithm updates and misinformation. The algorithm updates like Penguin, Panda, Fred, etc. aim at checking content related factors like plagiarism, spam links, etc. So make sure that you comply with all these algorithms and avoid mistakes on your SEO blogs.

 

Author Bio: Christopher Jones is a serial entrepreneur, an angel investor and also a founder and former CEO of a digital marketing agency. He also has been an author of a best-selling book on SEO management. In this post, he has mentioned about the common problems that we can see in blogs as well as how it can be avoided for betterment. He has also mentioned about Joel House Search Media Brisbane services here.

 

Checkout Unique Finance and get a bonus from me.

5 Efficient Ways To Save Up Money To Travel

Travel Fund

People often find themselves questioning how best to quickly save up money to get out and travel the world and we don’t blame them! Saving money is hard enough, but add in a desperate want to explore the hidden gems of the world and a lack of money to get there and it can be frustrating! Luckily, saving up to travel doesn’t have to be difficult, nor does it need to be a long process. With the right frame of might, you can save up all the money you need and jet off in as little as couple of months – well, once you have completed your E111 renewal application, of course!  From having a dedicated travel fund, to resisting buying those clothes you want, but really don’t need, we’re here to explain efficient ways you can save up money to travel in more detail below.

Have A Dedicated Travel Fund

When you have a dedicated travel fund, you will save up money to travel much quicker than if you put the odd couple of pounds aside in your purse, and if you really want to travel, you won’t dip into your saved funds! It doesn’t matter whether you decide to open a savings account or simply start a money jar to get you started, when its staring at you, you’re far more likely to put the cash you need aside in order to travel.

Spend Less On Lunch

A great way to save up money to travel is by spending less on your lunch. These days, it’s far too easy to pick up a meal deal on your way into work, and whilst a £3.00 meal deal seems like a good deal for a sandwich with your favourite filling, packet of Walkers crisps and can of coke, the cost can add up quicker than you can eat it! Think of it this way, if you buy a £3.00 meal deal for every working day of the week, you are spending approximately £60.00 a month on your lunch alone, which could cover the cost of your flight depending on where you plan to travel to!  The moral of the story? Make your own packed lunch!

 

Two businesswomen having lunch

Stop Buying

Saving up money to travel can be as simple as to stop buying. Whilst you will (obviously) need to buy groceries, you can save a tonne of money by restraining yourself buying the latest gadgets or clothes. The next time you want to buy something, ask yourself: do you really need it? More often than not, the answer will be no. It takes a whole load of courage to put something you really want – but don’t need – down, but when you step on board that plane, you’ll be more than happy that you did!

Cancel Subscriptions & Memberships

It’s a given. Almost all of us are subscribed to websites, such as Netflix, and have gym memberships we try our utmost to avoid no matter what we promise ourselves in the New Year. In order to save up money to travel, get rid of any subscriptions you no longer need and any memberships you can simply do without, because, let’s face it, if you haven’t already used your gym membership card, it is highly unlikely that you will in the next few months!

Write A Shopping List, And Stick To It!

The next best way to save up money to travel is to write a list when you go shopping, and stick to it! It is far too easy to walk into your local supermarket and pick up the latest offers, snacks that tickle your fancy and food you simply don’t need to buy. In order to avoid impulse purchases, a grocery list is the perfect way to save money that you can put towards travel and it save time because you will know exactly what you will be having for dinner before you step through the sliding doors.

There a countless ways you can efficiently save money to travel, these are just some of them. From cancelling unwanted subscriptions and costly memberships to spending less on lunch by quitting the meal deal fad and making your own packed lunch, saving up money to travel really isn’t as difficult as you may think.

 

Checkout Unique Finance and get a bonus from me.

A Comprehensive Guide to Google Map Marketing

It makes navigation easier whether you are driving or looking for a specific location on foot.  If you are a business owner with a local store in your city, you can also leverage Google Maps to increase visibility among your local target audience.

Truth be told, things are now tougher for local businesses as they are facing competition from far and wide. You have to compete with online businesses with lower overhead costs which allow them to offer lower prices for the same products and services. In fact, the internet was supposed to be a death knell for brick and mortar businesses but this has not come to pass.

 

                                     The Place of Local Search in Modern Business

 

Local search is becoming more influential as businesses seek to harness the power of the internet to bring more traffic through the door. Whether you are running a laundry business or a barber shop in your neighborhood, it is possible to boost the numbers by using local search engine optimization (SEO) tools of which Google Maps is the best.

A survey published on the Search Engine Land shows that local searches lead to 50% of the mobile visitors going to a store within the same day. The same study shows more than 60% of consumers leverage local information on Ads while 18% of local mobile searches lead to sales within a day. A similar study shows that 34% of consumers who did a local search on a computer/tablet visited the store within the day.

Importance of Google Maps in Online Marketing

From the above information, the importance of local search cannot be gainsaid and this is the reason why Google Maps must form part of your SEO strategy.  If your business is leveraging the maps and you have listed the company with NAP details, there is a higher likelihood of increased traffic. Users in the area, whether residents or visitors, will find it easier to find your location and this will in turn boost sales.

Research shows that 73% of all website users refer to Google Maps and listings to read online reviews and this should motivate you to adopt this tool as part of your SEO strategy. Your business has to be visible on Google 3-pack for you to reap the benefits. When your business shows up on that pack, the benefits of optimizing for local search become apparent.

Most people who have tried this Google marketing tool have decried how hard it is and truth be told, they are right. Like with every online marketing technique that is supposed to boost your business, there is a lot of hard work and ingenuity that is needed.

Some of the factors that are critical in giving your website a boost in Google’s 3-pack include:

  • Verification of your company on Google’s My Business page
  • Increasing presence of your business name on different online platforms including business listing platforms, Facebook, LinkedIn, Yellow Pages, Yelp, reviews and all other areas where internet users will be searching
  • Leveraging Geo-target
  • Average rating of your business and frequency of reviews on Google My Business Local Page.
  • Website domain authority

These are just a few of the factors that will determine your Google 3-pack listing. Our experts at http://www.rankingbyseo.com will work closely with you to optimize these factors to ensure your business shows up on the 3-pack.

                                         

                                   Considerations for Better Google Maps Marketing

 

The question that comes to the mind of every internet marketer at this point is how best they can optimize Google Maps to promote their business. There is no denying that most of the challenges facing local businesses can be alleviated through the right use of Google Maps but to get there, consider the following:

  1. Create a Google My Business Account – This is your ultimate tool when you are optimizing Google Maps marketing. A business account gives you a dashboard from where you can handle everything related to your campaign. When opening an account, you need to claim your business address, define your business radius, state your business category and make sure your business is Google verified.
  2. Start optimizing your listings – This is where the real work begins because you have to be proactive about the process after verifying your business. There is more information that requires updating including business hours, consolidated contact information, business descriptions and photos of your business. Every feature that makes it easier to identify your business should be included. Make sure any images included are optimized with relevant information and targeted keywords.
  3. Leverage customer reviews – One of the most effective ways to get noticed online is through customer reviews. According to a BrightLocal’s 2016 Survey, 88% of consumers trust online reviews as much as recommendations. Some review sites your business should appear in include Yelp, Urbanspoon, Yahoo! Local, TripAdvisor and Google+ Local among others. Encourage customers to leave reviews, ask for valuable feedback from customers, make sure you handle negative reviews comprehensively, talk to return customers and ask them what brought them back as they will most likely give positive feedback.

Final Thoughts

There are no shortcuts in Google Maps marketing and that’s a fact. It is one of the toughest SEO strategies to pull off yet one of the most effective. There are no hacks to getting this done but if you are proactive, it is easier to get things done. For instance, keep a close look at your brand mentions and immediately correct any inaccuracies in contact information. It is also advisable to add new content that is of high value and which contains local references. Google will make this information available to the local audience which is every online marketer’s dream. Include address, landmarks, directions and other references. You should also build links with other local businesses, especially those closely related to your niche.

With Google My Business Account, you can update all your data from Google Maps, search and Google+. It is easier and cost-effective to manage local data using this dashboard.  With all these benefits, isn’t it time you talked to a professional digital marketing specialist to leverage Google Maps marketing?

 

Checkout Unique Finance and get a bonus from me.

SKYPE Alternatives and What You Should Know

 

Skype could be a good idea if you are completely out of sync with modern technologies, but could it be trusted for your private business communication? There are at least 8 alternatives that are a better idea.

This is a voice-focused alternative to the popular app which is going to bring a significantly professional edge to the VoIP of business. The app places a significant emphasis on security and also on the ease of use. It’s centered towards voice calling, conference calling, and texting.

 

This is another option which is going to enable you to properly service your customers with a range of different intuitive features as well as clean interface that’s rather squeaky. It’s a VoIP application with the entire bundle of comprehensive advantages.

 

Regardless of whether you are a startup, entrepreneurial or a growing business or a large corporation, this is the phone service that you are looking for. It’s going to provide you with a tremendous amount of flexibility as well as affordability and reliability.

 

If you are looking for something that’s all about VoIP, you’ve stumbled upon the right app. This is a fully-featured call service which can handle a conference of up to 500 people. It’s also going to present you with a range of other functionalities such as the ability to send as well as to receive faxes from your own account and to integrate it with mobile apps and others of the kind.

 

The VoIP solution of the app is without a doubt a great way to simplify as well as to localize the way that you connect with your customers. From providing you with a centric local phone number in as many as 30 countries to cascading the phone calls, this is definitely something you can benefit from.

 

This is a scalable as well as robust mobile messaging solution which is specifically designated to help business of different and versatile sizes. Regardless of whether you are a team of 5 wedding planners or of 10,000 employees, this is the app that can get you connected.

Now, Zoho is a bundled offering which delivers a range of comprehensive solutions. From a CRM to Calendars, you can rely on a range of interesting apps. Zoho Meeting is definitely a great alternative to Skype, considering the features that you can integrate it with.

 

This is an app which is all about arranging a range of different meetings and making the whole process particularly easy as well. You will be capable of meeting up to as many as 25 different people.  As you can see, there are quite a lot of different alternatives to the old-school and out of sync Skype.

 

Checkout Unique Finance and get a bonus from me.

Search Engine Psychology: Understanding Users and Creating Effective Content

                                   Understanding your Target Audience

Before you can create material your audience will be interested in, you must know who comprises that audience. To do this, you must dig deeper than your preliminary assumptions regarding people who want to buy your products and services. This is accomplished in two ways:

  • Conversations with existing customers
  • Consumer market research

Find out from existing customers/followers/fans what it is that attracted them to your business rather than a similar one out there. Learn what their pain points are, and the things they’d like to receive from businesses within your field. As you engage with them this way, you will identify common patterns in the backgrounds and behavioral motivations of your audience.

Categorize people with similar traits as your personas. The personas will help you determine ‘why’ customers behave a certain way. Use information collected on customer pain points and backgrounds to build persona biographies, which will bring your ideal consumer to life. Create flows through which each persona can interact with your site.

Creating content that has an impact

Content today takes a variety of forms; it’s no longer about the text. You can use videos and images to attract the customers’ attention, two content formats that are extremely compelling in today’s digital world. The brain is wired to interpret visuals, and can understand images up to 60,000 times faster than textual content.

Including images of real people/customers in the business can be great assets in drawing potential customers to build relationships with your brand. The customers relate to the people in the image, viewing themselves as the customer.

Video content is also becoming increasingly important as a digital content marketing technique. A research by Forbes has shown that over 50% of senior executives prefer to watch a video than read text where both options are available.

Videos amplify the benefits and upsides of images to customers – rather than just seeing past customer, they get to hear them speak, which deepens their connection and understanding of the brand. To know more visit Choc Chip Digital.

Conclusion

Once you have created your content, you may optimize your content. Every year, Google makes around 500 tweaks to its algorithm; you cannot keep up with that if you tried. Rather than looking for the latest SEO trick, provide the one thing both users and search engines want: relevance.

Cut through the extra flesh and provide content that the intended persona would find both useful and engaging. Look beyond the basic keywords to answer intent – searchers no longer use a word or two to find something they need. Majority of queries today are raise in form of questions and long phrases. Be sure that your content addresses a specific question or topic within your niche.

Checkout Unique Finance and get a bonus from me.