Digital Branding: How it Can Help Your Business

Advantages of Digital Branding

One of the fastest ways entrepreneurs can grow their business is to utilize online and digital mediums. Search engine, blog or content, social media, video, audio, etc., are some of the tools that can help you promote your business effectively and give you the visibility you need to improve your bottom line.

What Really is Digital Branding?

Digital branding is a modern marketing strategy that is adopted by businesses to woo customers online. It includes the use of online marketing techniques such as search engine optimization (SEO), content marketing, social media channels, paid digital advertising, etc.

Digital branding is the bedrock of modern marketing. It gives organizations a broader reach regarding being read and seen by the mass public in different parts of the world, enabling businesses to build a digitally visible presence.

How Digital Branding Can Help Your Business

Digital branding is a savvy business strategy which when used correctly, can improve your business and help you to stay a step ahead of the competition. Here’s how:

  • Digital branding gives you an avenue to build customer loyalty and take advantage of opportunities: Digital branding provides organizations with a powerful technique to better connect with their target audiences, follow market trends, as well as respond to market needs. Engaging your target audiences enables you to build customer loyalty and drive client demand.
  • Reach more people: The advent of the internet means that you can use multiple online platforms such as social media sites, advertisements, chat sites, etc., to expand your audience reach.
  • Personalization: By permitting you to connect with consumers via multiple channels, digital branding gives you an opportunity to listen to client needs, emotions, wants, and personalities. Having all these information enables you to adapt the customer experience to customers’ specific needs. This improves the customer experience and makes your customers feel special, building customer loyalty as a result.
  • Higher conversion rates: Convenience is one of the best ways to make consumers love your organization. Search engine optimization can help give you better positioning in search engines. The higher up the rank you are, the greater your visibility, and the higher your conversion rates, as ranking top enables you to achieve higher click-throughs. Higher conversion rates ultimately result in increased revenues. Other acts that can help boost your conversion rates include creating a blog, allowing product reviews, or opening a forum.
  • Cost-effective: The cost of digital branding is considerably cheaper than traditional marketing techniques.

Business Exposure

All businesses need exposure; digital branding exposes you to the right kind – a global audience. This means a significant opportunity to become popular, sell your product or service, and create opportunities for your business to perform.

 

 

 

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Customer Loyalty Programs Start Using Artificial Processes and Strategies!

Increasing Customer Loyalty

Everyone knows that increasing customer loyalty is all about making bigger profits, creating a group of raving followers and finding customers at a faster and cheaper price. In the long run, customer loyalty can do wonders to your business. However, there are many questions and debates on how to ensure customer loyalty! Can your customer support knowledge base help you understand what customers really need? Can you use knowledge base support software to judge the requirements of customers online? Is it possible to use artificial intelligence to understand and improve customer loyalty?

According to experts, the answers to these questions is a big yes! Yes, you can go beyond manual, traditional methods and use software programs and artificial intelligence to boost customer loyalty.

Understanding Artificial Processes in Customer Loyalty Programs

Few months ago, Joseph Nunes and Xavler Drez made news. The whole world learnt more about their customer loyalty adventures. This duo experimented a new type of customer loyalty program at a local car servicing center. The consumer researchers rewarded 300 customers at the car wash with loyalty cards. Half of these loyalty cards expected customers to make eight transactions before winning a free service or car wash. The rest, needed ten transactions. However, there was a small twist to the story. The company offered two free bonus car washes as a head start. This means, their business began with free services.

In both these situations, potential customers had to make eight transactions for a free service. But, there is a small amount of difference in how complete the offers are. In offer one, the customers were zero-percent complete. On the other hand, offer two ensured 20-percent of completeness.

Now, you might wonder if the customer support knowledge base and this “Artificial” progress would ensure customer loyalty in return.

In the next few months, the duo noticed that 1/5th of the customers opted for the first offer. And, ½ of the customers chose the second option. This clearly proves an increase of 80% in terms of customer loyalty. Indeed, artificial progress has helped the car wash enjoy a better level of customer loyalty.

If you are planning to venture into customer loyalty, you must invest some time and effort on artificial progress. This is a smart way of introducing your business to new customers. Meanwhile, it is a strategic way of helping customers continue your products and services. The time required to witness the impact of artificial progress may appear long, yet it is worth your time and effort.

What is Customer Loyalty?

Before you start focusing on your customer support knowledge base and invest on knowledge base software, you must have a clear understanding of what customer loyalty is all about.

Let’s understand this with two real-time scenarios:
  • If you are an author, customer loyalty for you is represented by the number of people reading your books. For instance, if someone buys all your three books, they can be treated as a 100% loyal customer. And, if someone chooses to read only your book only once, they are less likely to return.
  • If you are a designer or a consultant, customer loyalty is identified by the number of people asking for your services. If people keep requesting for your services, you are on high demand! For example, if I approach the same designer for all my needs that is 100% customer loyalty.

If you want your business to endow and enjoy the benefits of customer loyalty, you must stick to a structured process. Here are three steps you must follow as a part of improving customer loyalty over the internet and using artificial intelligence to give it a boost further.

Step #1 – You need to have a well-established Goal

First of all, you must appreciate the fact that artificial progress can help you. Don’t think twice to make use of endowed progress. After all, every business needs customers and goals to focus on. You might be venturing into an eBook, design service or hourly consultation, the business doesn’t really matter. Artificial progress can help you. When paired with knowledge base software, it turns into a power tool for any business.

Step #2 – Understand What your Customers Need

Everyone knows that customers are longing for efficient and effective services. However, loyalty goes beyond these elements. Today, you must educate customers on what has to be done for better servicing and products. Companies must be specific about behaviors and actions that can be rewarded. Why would you reward your customers and keep them loyal? Do you intend to reward all your customers? Or, do you wish to reward customers who refer and advertise your business? Or, do you wish to reward customers who have stayed with your business for a long time? It is important to decide what your loyal customers must have done or do.

This is when knowledge base software programs become useful. These software programs will help you keep track of customers. You will be able to monitor every customer individually. In the long run, you will have plenty of data about your customers, what they want and what they have done to become loyal. The best way to exploit any artificial or endowed progress is through knowledge-based support systems.

Step #3 – A Head Start

Remember the car wash case study? It would be wise to give your customers a head start. This will be a bonus that adds more value to your business.

But, you must not give a head start without valid reasons. Always stick to limited bonuses. This route works well when you have to launch a new service or product. The limited time bonus will create a hype and keep your customers geared.

Step #4 – FAQ is Must

Your customers tend to come across various difficulties that can be answered easily. But to cater their questions, it is advised to create a FAQ page that gets most of them covered easily. Not only will your customers get to receive the answers on time but also reduces the workload from your support department.

These FAQs can also be linked to well curated tutorials that aid your customers in times of needs. This will boost their loyalty towards your brand and will be more willing to spread the word.

Step #5 – Expert Support Team at Place

A skilled team of customer support agents can help you boost the loyalty factor. But make sure that they are well-trained about your product or service that helps them answer any technical questions. In case you plan on training them or think of developing an ongoing training program, then a knowledge base software can come to your rescue.

It can help you develop a training program for your support agents that they can access anytime, anywhere. As they get equipped with the online program, it’ll be easier to get all customer queries resolved in no time. Hence, increasing the existing customer loyalty rate towards your brand easily.

Step #6 – Multiple Channel Availability

If you wish to help your customers reach you at anytime, from anywhere, then it’s important that they find you available at all times. This is also possible if you work towards building a stronger presence across multiple channels. Reason is simple. Your customers would not necessarily try to get in touch with you with emails or calls.

They’d also prefer if you make yourself visible on various platforms, so that their options aren’t limited to just one or two. No matter what business you own, building a stronger visibility across multi-channels is important. This helps you satisfy your customers in the shortest span of time possible.

What’s great is you not only get to retain customers with prompt responses, but also build a strong relationship with your customers easily. This leads to expanding your customer loyalty further because your organization is taking the effort to reach out to them in time. A great way to build positive points amidst customers.

The Verdict

Dan Pink once told, “There is a big difference in what science knows and what businesses really do”. If you want to improve customer loyalty, go ahead and use endowed progress (or artificial progress). This is a tool that can keep customers attached to your business for a very long time.

After all, it helps you know their expectations from your brand when they plan to invest in your services or products. This can be done successfully by

 

  1. Monitoring every single customer and the decisions they take while browsing through your website.
  2. Giving them a great head start with valid reasons, so they can stick around with your brand for in the long run.
  3. Making yourself available at anytime, anywhere by increasing your presence on various platforms.
  4. Building a stronger support team that helps your customers get all the answers they seek when in trouble.
  5. Creating detailed FAQ with the help of a knowledge base software. These can help your customers find instant answers to their queries hassle-free.

 

So, do not get worked up on how to get your customers more loyal towards your brand, when the integration of such software can help you resolve the issue successfully.

 

Author Bio:-Robin is a Technical Support Executive. He is an expert in knowledge management and various Knowledge base tools. Currently, he is a resident knowledge management expert at ProProfs. In his free time, Robin enjoys cycling and sky diving.

 

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A Budget Business: Online Ventures to Start with Zero Money

Is an OnLine Internet Business For You

Unlike with a bricks and mortar store, an internet business doesn’t necessarily require a substantial amount of capital for you to get started. If you have a computer, a hard work ethic and a good online business idea, you could soon be making a superb annual revenue. If, however, you are stuck for ideas and are looking for a light bulb moment, here are some online ventures to start with zero money.

Drop Shipping

The beauty of drop shipping is you don’t need to have cash in the bank to sell high-quality products to your customers.

For example, you will not need to purchase a large inventory of products, as you will only buy an item from a wholesaler when a customer places an order on your website.

Plus, as they will keep the products in their warehouse and will process a delivery to a customer, this can reduce your overheads even further.

You will, however, need to find the right product to sell on your website to make a great profit.

For example, if you want to develop an e-commerce clothing brand, you should find reputable t-shirts, trousers and hoodies suppliers, which could cater to consumer demand.

 

Digital Information Products

An internet business also allows you to sell digital products, which should provide your customers with value for money. As you’ll have no physical products to sell, you will not need to worry about manufacturing, warehousing or distribution.

You can, therefore, create information products for free, which you can then sell for a fixed price to a customer.

Some of the most popular digital information products include:
  • eBooks
  • Travel guides
  • A recorded webinar
  • Videos
  • An audio interview
  • Instructional booklet

It is, however, essential to make sure the digital product is both engaging and useful to generate a sizable amount of sales.

An Online Consulting Business

If you have extensive experience in a field and believe you have considerable knowledge you can pass on to others, an online consulting business could be an ideal option.

It is easy to get started, as you will need to set-up a website, identify a target market, set consultancy rates, and start networking in your industry to attract clients.

It can be a rewarding online venture, as it will enable you to earn a living while passing on your expert knowledge to other professionals, which can help them to excel in their chosen field.

Video Monetization

There are many online video publishing websites that allow you to monetize your videos, such as YouTube. If you can produce high-quality, informative, or entertaining videos on your smartphone or computer, you could earn a substantial profit.

Profitable YouTube video ideas can include:

  • How to videos
  • Cooking videos
  • Gadget reviews
  • Book reviews
  • Online tutorials
  • Blogger interviews
  • Fitness videos
To start monetizing your videos, you will need to link your channel to Google AdSense, and you’ll make 68% of the ad revenue. If a user watches 30 seconds or more of an advertisement, you’ll receive around $0.18 for the view, which can amount to a hefty sum over time.

 

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5 Obvious Mistakes That You Must Avoid to Make SEO Efforts Effective

Digital Marketing and the Importance of SEO

In today’s digital age, every business strives to gain competitive advantage through digital marketing. SEO is an instrumental factor in expanding the digital marketing landscape. It aims at increasing the visibility of a website on a search engine.

However, the expansion of digital marketing also has certain drawbacks. The search marketers need to identify certain essential points to remember before conducting SEOs. The significant areas of focus for are the constant algorithm updates posted by search engines. For instance, Google has various algorithms for compliance, like Panda, Penguin, Hummingbird, etc. explained later in points below. Apart from algorithms, there also has been an entry of many fake websites in digital marketing providing misinformation which need to be checked. Following are five obvious SEO mistakes that you can avoid in your digital marketing blogs:-

1) Avoid stuffing of keywords

We all know that keyword management is the core of SEO process. Achieving Keyword optimisation is every search marketer’s dream. For that, there are many different technological solutions based on machine learning. These solutions also improve the ranking of a website on the search engine’s search results. However, many times in a quest to achieve a higher rank in search results, search marketers overuse certain keywords. They repeatedly use the keywords thinking that maximum search traffic can be attracted to their websites.

But you should strictly avoid this, as certain search engines have officially forbidden keyword stuffing through their algorithm updates. For instance, the “Hummingbird” algorithm update of Google on 22nd Aug 2013 strictly forbids the overuse of keywords. Thus, this is one miniscule SEO mistake you can avoid on your blogs.

2) Prevent irrelevant, spam links and broken links on your SEO website

At times, SEO websites itself have many spam links or irrelevant links which distract the customers. This might discourage a lot of search traffic for your website and will also affect your search result rankings. Also, search engine algorithms will impose some penalty on your website if the links are spam or irrelevant. For instance, the “Penguin” algorithm update by Google on 24th April 2014 forbids spam and irrelevant links on an SEO website. As a result, instead of positive digital marketing, it might lead to negative impact on the image of your site.

To avoid this, you can use backlink checker tools which continuously conduct a comparative check of your website’s links with the search engine’s algorithm updates to ensure that there’s no violation.

Broken links are incomplete links which lead your customers nowhere and negatively affect your website. You can easily prevent broken links on your site by simple careful monitoring

3) Avoid Plagiarism and Duplication in your website’s content

Among the significant problems in Digital Marketing are plagiarism and duplication of content. There has been a considerable amount of copying and duplication of content by fraudulent websites from the original content of authentic sites. Copy pasting or plagiarism discourages the digital marketing industry. While duplication can also be unintentional, but it still affects the websites. There have been algorithm updates of certain search engines over this issue.

For instance, on 24th Feb 2011 Google introduced “Panda” update to check plagiarism and duplication. So if you conduct digital marketing on Google, make sure you avoid plagiarism and duplication. You can approach the services offered by Joel House Search Media Brisbane. They will make sure to provide you with the best possible services at the minimum possible prices.

4) Avoid thin content and advertise-oriented content

Most of the times SEO websites, to make quick and easy money, resort to posting heavily ad-centric content which lacks appropriate quality. As a result, such thin content does not help the online customers at all. This, in turn, will divert all the search traffic from your website. Recently Google introduced an algorithm update named “Fred”, on 8th March 2017 which strictly forbids heavy advertise and low quality in SEO content. Thus, you must ensure that your website provides quality and relevant content with minimum ad-traffic.

5) Improve your website’s Mobile usability & create a mobile version of your site

Many businesses which indulge in digital marketing only have a desktop site. And as you know that today most of the customers conduct their online searches on their mobile phones, they may be discouraged from visiting a desktop-only site. In fact, Google also had introduced an algorithm update named “Mobile”, on 21st April 2015, making it mandatory for SEO websites to have a mobile version of their sites to improve their mobile usability. So you must make sure that you create a mobile version of your website.

Conclusion

Digital marketing is a big ocean of marketing opportunities with the help of SEO. But certain points need to be taken care of such as search engine algorithm updates and misinformation. The algorithm updates like Penguin, Panda, Fred, etc. aim at checking content related factors like plagiarism, spam links, etc. So make sure that you comply with all these algorithms and avoid mistakes on your SEO blogs.

 

Author Bio: Christopher Jones is a serial entrepreneur, an angel investor and also a founder and former CEO of a digital marketing agency. He also has been an author of a best-selling book on SEO management. In this post, he has mentioned about the common problems that we can see in blogs as well as how it can be avoided for betterment. He has also mentioned about Joel House Search Media Brisbane services here.

 

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The Top 5 Digital Marketing Trends to Watch Out For

From the ever-evolving world of mobile to the rapid development in artificial intelligence; digital marketing is in a constant state of flux. It is a real challenge for digital marketers to keep up with the latest trends and stay in the loop, with cutting-edge technologies and strategies. Here are 5 digital marketing trends that will reshape the industry this year.

 

1) Marketing through live video using Instagram, Periscope and Snapchat

Instagram, Periscope and Snapchat are allowing businesses to connect with their target audience in real-time. Live video has become an essential component of social strategy as it helps to humanize a brand.

Periscope is a live-streaming app owned by Twitter and it allows broadcasts to be auto-published on Twitter accounts, as well. Followers can engage in real-time communication and the broadcasts can be viewed for 24 hours on mobile devices, as well as, desktops.

Snapchat is a semi-live streaming app, which removes the pressure of watching a video right here, right now. But, once the video is viewed, it disappears. Also, this app has a feature called ‘story’ allowing a user to create a collection of video to be viewed for 24 hours. It even allows viewers to save the video and upload it to other channels.

Instagram, on the other hand, combines the best elements of Periscope and Snapchat. On Instagram Live, followers can watch a video while it is being broadcasted and remove access, once the broadcast is completed.

2) Personalized Marketing via Big Data Analytics

Big Data Analytics is playing a major role in moulding digital marketing campaign and enhancing sales effectiveness. A full service digital marketing company can help you collect data, such as customer information, demographics, interests, behaviors and other relevant business information. The data collected will help you identify shopping & demographic trends and income levels while helping to customize your marketing strategy for meeting specific customer expectations. Big Data will help you in identifying the propensity to convert different behavioral patterns and characteristics of the consumers.

3) Marketing via Virtual Reality

Virtual Reality may be a craze among gamers, but it also has huge potentials in marketing. This technology has fundamentally altered the way businesses interact, with their target audience and market their products. While augmented reality (AR) uses 3D model to augment the real, physical world; virtual reality (VR) creates an environment,which is completely different from the one that you are in standing in.

In 2016, OnePlus utilized the VR marketing strategy to launch its flagship phone, OnePlus 3. OnePlus teamed up with AntVR, the VR specialists, to create 30,000 Loop VR headsets that were gone just as soon as they hit the markets. The chinese smartphone manufacturer showcased the launch of it’s flagship phone with the help of VR.

This marketing strategy went down well with the consumers and the comfortable VR headsets created all the buzz necessary around OnePlus.

4) Marketing using Wearables

The use of marketing via wearables is one of the emerging digital marketing trends, due to its wide demographic appeal and the ability to be integrated, with smartphones. It allows marketers to tap into the market by interacting and sharing relevant information to consumers through a personal channel. The market for wearable technology is estimated at a whopping 31.27 billion USD by 2020. With its presence on social media, wearables are a huge push to the healthcare and the marketing industry.

 

5) Marketing using Artificial Intelligence Bots

Artificial intelligence (AI) and digital marketing bots may not be able to replace humans, but can be utilized to supplement human knowledge and experience. Marketers, via AI, can unlock deeper insights into consumer base and communicate with prospective customers more effectively. It can help eliminate impersonal and monotonous aspects of a marketer’s job.

Bots can replace humans in places, such as online customer interaction and answering queries. From virtual shopping assistants to personalized content suggestions, AI is making great strides into the digital marketing industry. For instance, Facebook is making the use of artificial intelligence bots for helping users book a flight, providing answers to health-related questions, providing latest financial news, and so on.

The above-mentioned are the top 5 digital marketing trends in 2017 that you need to incorporate, right now, in your digital marketing campaign.

 

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Statistics for Video Views in Marketing, on Websites, and Social Media

Video as a Marketing Tool

Video is a potent online marketing tool if you know how to use it. It is a cost-effective way to extend your reach, enhance your brand, and grow your business. The use of videos is perhaps more important today than ever as consumers are increasingly faced with an abundance of platforms that have become a staple of their daily lives.

Today’s consumers are more sophisticated than ever. They are increasingly interacting more and more with on-screen graphics and videos through virtual communities such as YouTube, Facebook, Snapchat, Vimeo, Instagram, and even Twitter.

With this in mind, we have identified some of the most exciting statistics for video views to help marketers and individuals understand the power of video as a marketing tool.

  1. 97% of marketers say videos help consumers understand products (Hubspot)

Technology has revolutionized the means through which customers find product information. The advent of the internet and growing awareness among the mass public means that customers now use the internet to understand a product in detail from every perspective instead of waiting to be sold to.

Consequently, marketers are advised to use explainer videos that make complicated things simple by explaining their product features in a way that costumers understand to boost engagement.

  1. Globally, consumer internet video traffic will be 80% of all internet consumer traffic by 2019 (Tubularinsights)

Consumer internet video traffic will dominate other types of traffic, accounting for 80% share of the global market by 2019.

  1. 81 percent of businesses now use video for marketing (Hubspot)

Due to its ability to boost engagement, conversation, and sales, 81 percent of companies now use video as a marketing tool.

  1. 78 percent of businesses revealed videos provide a good return on investment (ROI) (Wyzowl)
  2. 82% of companies intend to spend more on video marketing in 2018 (Wyzowl)
  3. 76% of marketers admit video help their organization increase sales (Wyzowl)
  4. YouTube is the most visited site after search engine, Google (Alexa)
  5. 99 percent of businesses who already use video say they will continue to do so in 2018 (Hubspot)
  6. 72 percent of consumers would instead use video to learn about a product than other types of content (Hubspot)
  7. 83 percent of audience would consider sharing a video they like with others (Hubspot)
  8. Using a video on a landing page can boost conversions by 80 percent (Invisia)
  9. Your website is 53 times more likely to jump to the top of Google search results you embed a video in your site (Yumyumvideos)
  10. Snapchat users watch 10 billion videos each week (Adweek)
  11. 82 percent of Twitter users view video content on the site (Twitter)
  12. Instagram is the only site where photos receive more engagement than videos (Sprout Social)
  13. Social video generates 1200 percent more shares than image and text content combined (Wordstream)

 

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3 Ways You Can Implement Project Management Skills in Business

PROJECT MANAGEMENT

 

You may think a degree in business is enough to help you in your career of choice. While it may help you land your first job, for you to prosper, you need to continue improving yourself, otherwise your skills will become overlooked. Completing an MBA in Project Management can help develop your skills, which will, in turn, propel you forward in your career. Through project management, you can learn how to make goals and meet them within the constraints your business or client imposes.

Here are three ways your can implement project management skills in business.

Organizational Skills

Business requires a level of organization, however, chaos can ensue. You need to ensure that you are able to organize not only yourself but also your team. Otherwise, you may miss deadline, fail to meet quality or miss out on details that could impact the business as a whole. As a leader, it is up to you to meet the client’s brief, while knowing how to manage the scope of the project, the budget and the quality and time that is needed.

Strategic Planning

It’s in the name – ‘management’ means you will be managing a number of projects as well as people, so that you can meet deadlines and ensure the quality is up-to-scratch. You may be assigned one project at a time or perhaps two. If it is the latter, then multi-tasking is a required skill.

You may need to work with other sectors within the business, such as designers, contractors and other project managers. Ill-defined project management can be detrimental to a project and the client’s objectives, which is why, if you are needing to improve your skills, you should look for ways to improve your knowledge in the area. Project management MBA program can help teach you about strategy, as well as leadership, making business decisions and marketing.

Working Within Budget

All projects will require you to work with a set budget. This is a necessity, so that your business – and client – can breakeven or make a profit. To ensure you do not overspend, you need to learn how to work with money and keep finances in order. Project management can help you work within this common constraint.

As a project manager, you need to speak to your client and understand the outcome they are hoping for. While a budget may seem restricting, it can help you mold an image of what it is your client is after – without overstepping the mark. This is a problem you need to solve, which is why learning problem-solving skills can help you deliver to your client and impress them.

Project management has the ability to help you improve your skills personally as well as your professional life. You can become a better leader, know how to manage within certain Res-Ptrictions, work with clients as well as co-workers, and establish or improve pre-existing planning, organizational and marketing skills. Project management skills can be obtained easily, through the internet and through online courses.

 

 

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Why Social Trading is the Future

Social Trading Online Community

Social trading is being hailed as one of the best things to have happened to the online trading community in recent times, for good reasons. Its emergence has been made possible thanks to the internet revolution, which has enabled traders everywhere to access information and tools that were not attainable previously.

In times past, investing in commodities, forex, and indices required professional know-how and skills. Now, instead of depending on your own wisdom, you can rely on the knowledge, experience, and trading habits of other advanced traders to gain from the market. That’s the concept of social trading. But just what is social trading?

What is Social Trading?

Put simply, social trading (also known as copy trading) is a service that enables investors to copy the trading operations of professional traders. The service makes it possible for beginners to link their trading accounts to those of expert traders and replicate their trades automatically. No knowledge of the financial market is required to execute social trading.

With social trading, newbies follow the trading practices of successful traders in real time and copy their trades. Individuals build a network of traders by following advanced traders in the same way it is done on social media platforms like Twitter. Investors can trade socially on trading platforms that have copy trading functionality.

Some of these platforms include eToro, Zulu Trade, xSocial, and the MetaTrader 4 from MetaQuotes. Outside of these, many other brokerage firms allow novices to connect their accounts to those of advanced traders. Consequently, when the professional trader that is being copied exits the trade or triggers other trading feature such as the stop-loss order or take profit, the linked account replicates this practice automatically.

Social trading networks like eToro spot a “Leader Board” which lists the names of traders from top to bottom (with the most successful being at the top) based on their trading performance. This board helps make it easier for novices to identify the best performing traders to follow.

Why is Social Trading the Future?

We live in an incredibly busy world with an often frantic pace of life and busy minds. The fact that we spend most of our time rushing, trying to catch up with all of the tasks and responsibilities of the modern life means we have less time to invest in improving our trading skills.

This means that finding someone who is really great at trading is our best chance at gaining from the markets. Social trading enables traders to entrust their funds to capable hands where they know the money will be much safer.

It takes skills to beat the market regularly. Professional traders have the time to hone their skills and know where to access the right information. And while being busy may not always intrude into the rest of people’s lives, it affords them less time to acquire the necessary skill.

Social trading offers traders the opportunity to invest their funds smartly while still going about their busy lives. Those whose lives will continue to get more hectic than ever will always take the chance. The emergence of new trading tools will make social trading a lot more convenient.

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High Cable Costs Are Blowing Up !

The way we watch television today has dramatically changed from just a few years ago. It is no longer required to be tethered to the cable cord with several different streaming services such as Netflix and Hulu that could potentially save you thousands in the long run. Cable bills generally come in at a staggering two hundred dollars per month, but most streaming services have memberships as low as six dollars per month. Several new streaming services such as Amazon Prime Video, Amazon Fire TV, and Sling TV there are no longer a need for these pricey conglomerates.

There are several things you may need after you give the boot to your cable box and hardware devices you currently use to watch cable. For example, you will need an antenna, a streaming device like a smart TV, streaming stick or laptop type device and of course a streaming service.

 

Very similar performance wise to the Mohu Leaf, the Flatwave antenna costs a mere ten dollars and is powerful enough to reach broadcast singles thirty miles away. Sense you are dropping your cable provider saving, even more money, (Leaf priced at $70) only makes sense, and the size is small and can be mounted just about anywhere with its fifteen foot coax cable.

 

If you have a new smart TV, you are set to go because most of them come standard with streaming services like Netflix and Hulu already installed. If not grab inexpensive streaming sticks like Roku Ultra or a 4K player like Fire TV and Chromecast Ultra. If you’re a gamer, the PS4 and Xbox one have these streaming apps integrated in them already.

There are the common streaming services such as Amazon Prime, Netflix, and Hulu to choose from but there are some others to consider today as well. If you desire a more authentic cable viewing experience then DirecTV Now, Sling TV and PlayStation Vue will deliver. However, these replacements for your cable will cost you far more than the more common streaming services.

 

If you have not cut the cable cord yet due to losing your sports and premium channels like ESPN and HBO, we’ll wait no more, these highly sought after networks are cutting out the middle man. Every major network for sports, MLB, NFL and NBA, all have streaming services available, and you can now get HBO Live, Starz and Showtime streaming as well for a much lower price tag.

 

Cut yourself loose from the behemoth cable monopolies and start streaming your way to leaving your hard earned cash in your wallet. Stop paying astronomical costs for watching TV and stream your way into the future.

 

 

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I T Trends Are Leaving Their Mark on Cloud Strategies

Organizations and enterprises have realized that they are spending a lot of energy, effort, and time as well as management bandwidth to create IT infrastructure whereas it is now readily available for their use. As a result, more and more companies are turning to Cloud services that offer flexibility and scalability at very affordable costs.  Doing away with the need for any infrastructure development means saving money. IT practices have changed drastically ever since the introduction of Cloud computing, and now the market is ready to witness a new wave in Cloud computing consisting of private, public and hybrid Cloud services.

Enterprises are now feeling the heat of competition and desperately looking for scaling up their computing resources that would enable them to serve customers better. It has led to the rapid adaption of the Cloud environment with 38% enterprises getting ready to build private clouds while another 32% rely on public cloud services that they procure. Indeed, the most attractive option seems to be the hybrid cloud with 59% enterprises going for it. In an attempt to keep pace with the demand for cloud services, the big players like AWS, Google, Microsoft, and IBM are gearing up to attract big companies by rapidly adding new data centers to the existing facilities.  The emerging trends in cloud services NYC will become clear as you go through the rest of this article.

The shift towards co-location services

The trend of co-locating data centers is on the rise. Co-location is the practice of using third-party data centers for housing networking equipment and privately owned servers instead of putting it up on own premises. Renting space at a co-location center is the latest trend among companies that find advantage in the system as they are relieved from the uncertainty about which cloud service would be best for them.

Besides renting out space with a higher level of physical security, the co-location provider will also provide the power, IP address, bandwidth and cooling systems that would be necessary for proper deployment of servers. In addition to the benefit of economies of scale, the managed data centers offer better connectivity with far lower network latency that enables companies to avail various SaaS and public cloud services. The arrangement gives businesses the opportunity to adopt a multi-cloud strategy and to test services of different Cloud service providers before deciding on the most suitable one.

Hyper-converged infrastructure for private cloud

Although organizations prefer to place data in the public cloud for its flexibility, lower costs and better security, not all CIOs are comfortable in sharing with a third party, sensitive business data and customer data. The reservation of CIOs in confiding in third parties with sensitive data is pushing organizations towards private cloud services that require advanced virtualization, automation, standardization, resource monitoring and self-service access just in the same way as public clouds. Creating a cohesive system by collating the capabilities is expensive and can be quite daunting.

The solution lies in going for hyper-converged infrastructure solutions that provide a software-centric architecture that acts as the binder and holds together storage, computes, virtualization and networking resources along with other technologies in a commodity hardware box that the vendor provides. Hyper-converged infrastructure provides the foundation for private cloud development especially for new workloads that require automated scale out at a rapid pace. You can add as many boxes as you like to enhance the pool of resources.

Improved spending on cloud services

Cloud vendor management is a complex area and containing the cloud cost can become quite challenging. It is particularly true for organizations that make use of multiple cloud providers. The numerous offers related to consumption plans and cloud service pricing from Cloud service providers add more complexities to the task of CIOs who are already having their hands full. Hiring a dedicated person to choose cloud contracts and undertake negotiations is a viable option that many organizations follow. However, with experience and exposure to better practices and by using cost management tools, IT executives are now able to derive better cost benefits.

Public cloud is hosting enterprise apps

It is no more a taboo for Chief Information Officers (CIO) to keep enterprise applications away from the cloud. They have become more comfortable in using the public cloud for hosting critical software as would be evident from the trend of hosting apps in AWS.  Business apps like SAP and other analytics software also have found a host in AWS, which is a clear indication of increased dependence of CIOs on the public cloud. Organizations can exploit the ability of the cloud in providing enterprise data that gives better insight for turning great ideas into software.

  Companies taking advantage of migration services and rewriting applications to move it to the public cloud

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