The Top 5 Digital Marketing Trends to Watch Out For

From the ever-evolving world of mobile to the rapid development in artificial intelligence; digital marketing is in a constant state of flux. It is a real challenge for digital marketers to keep up with the latest trends and stay in the loop, with cutting-edge technologies and strategies. Here are 5 digital marketing trends that will reshape the industry this year.

 

1) Marketing through live video using Instagram, Periscope and Snapchat

Instagram, Periscope and Snapchat are allowing businesses to connect with their target audience in real-time. Live video has become an essential component of social strategy as it helps to humanize a brand.

Periscope is a live-streaming app owned by Twitter and it allows broadcasts to be auto-published on Twitter accounts, as well. Followers can engage in real-time communication and the broadcasts can be viewed for 24 hours on mobile devices, as well as, desktops.

Snapchat is a semi-live streaming app, which removes the pressure of watching a video right here, right now. But, once the video is viewed, it disappears. Also, this app has a feature called ‘story’ allowing a user to create a collection of video to be viewed for 24 hours. It even allows viewers to save the video and upload it to other channels.

Instagram, on the other hand, combines the best elements of Periscope and Snapchat. On Instagram Live, followers can watch a video while it is being broadcasted and remove access, once the broadcast is completed.

2) Personalized Marketing via Big Data Analytics

Big Data Analytics is playing a major role in moulding digital marketing campaign and enhancing sales effectiveness. A full service digital marketing company can help you collect data, such as customer information, demographics, interests, behaviors and other relevant business information. The data collected will help you identify shopping & demographic trends and income levels while helping to customize your marketing strategy for meeting specific customer expectations. Big Data will help you in identifying the propensity to convert different behavioral patterns and characteristics of the consumers.

3) Marketing via Virtual Reality

Virtual Reality may be a craze among gamers, but it also has huge potentials in marketing. This technology has fundamentally altered the way businesses interact, with their target audience and market their products. While augmented reality (AR) uses 3D model to augment the real, physical world; virtual reality (VR) creates an environment,which is completely different from the one that you are in standing in.

In 2016, OnePlus utilized the VR marketing strategy to launch its flagship phone, OnePlus 3. OnePlus teamed up with AntVR, the VR specialists, to create 30,000 Loop VR headsets that were gone just as soon as they hit the markets. The chinese smartphone manufacturer showcased the launch of it’s flagship phone with the help of VR.

This marketing strategy went down well with the consumers and the comfortable VR headsets created all the buzz necessary around OnePlus.

4) Marketing using Wearables

The use of marketing via wearables is one of the emerging digital marketing trends, due to its wide demographic appeal and the ability to be integrated, with smartphones. It allows marketers to tap into the market by interacting and sharing relevant information to consumers through a personal channel. The market for wearable technology is estimated at a whopping 31.27 billion USD by 2020. With its presence on social media, wearables are a huge push to the healthcare and the marketing industry.

 

5) Marketing using Artificial Intelligence Bots

Artificial intelligence (AI) and digital marketing bots may not be able to replace humans, but can be utilized to supplement human knowledge and experience. Marketers, via AI, can unlock deeper insights into consumer base and communicate with prospective customers more effectively. It can help eliminate impersonal and monotonous aspects of a marketer’s job.

Bots can replace humans in places, such as online customer interaction and answering queries. From virtual shopping assistants to personalized content suggestions, AI is making great strides into the digital marketing industry. For instance, Facebook is making the use of artificial intelligence bots for helping users book a flight, providing answers to health-related questions, providing latest financial news, and so on.

The above-mentioned are the top 5 digital marketing trends in 2017 that you need to incorporate, right now, in your digital marketing campaign.

 

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Statistics for Video Views in Marketing, on Websites, and Social Media

Video as a Marketing Tool

Video is a potent online marketing tool if you know how to use it. It is a cost-effective way to extend your reach, enhance your brand, and grow your business. The use of videos is perhaps more important today than ever as consumers are increasingly faced with an abundance of platforms that have become a staple of their daily lives.

Today’s consumers are more sophisticated than ever. They are increasingly interacting more and more with on-screen graphics and videos through virtual communities such as YouTube, Facebook, Snapchat, Vimeo, Instagram, and even Twitter.

With this in mind, we have identified some of the most exciting statistics for video views to help marketers and individuals understand the power of video as a marketing tool.

  1. 97% of marketers say videos help consumers understand products (Hubspot)

Technology has revolutionized the means through which customers find product information. The advent of the internet and growing awareness among the mass public means that customers now use the internet to understand a product in detail from every perspective instead of waiting to be sold to.

Consequently, marketers are advised to use explainer videos that make complicated things simple by explaining their product features in a way that costumers understand to boost engagement.

  1. Globally, consumer internet video traffic will be 80% of all internet consumer traffic by 2019 (Tubularinsights)

Consumer internet video traffic will dominate other types of traffic, accounting for 80% share of the global market by 2019.

  1. 81 percent of businesses now use video for marketing (Hubspot)

Due to its ability to boost engagement, conversation, and sales, 81 percent of companies now use video as a marketing tool.

  1. 78 percent of businesses revealed videos provide a good return on investment (ROI) (Wyzowl)
  2. 82% of companies intend to spend more on video marketing in 2018 (Wyzowl)
  3. 76% of marketers admit video help their organization increase sales (Wyzowl)
  4. YouTube is the most visited site after search engine, Google (Alexa)
  5. 99 percent of businesses who already use video say they will continue to do so in 2018 (Hubspot)
  6. 72 percent of consumers would instead use video to learn about a product than other types of content (Hubspot)
  7. 83 percent of audience would consider sharing a video they like with others (Hubspot)
  8. Using a video on a landing page can boost conversions by 80 percent (Invisia)
  9. Your website is 53 times more likely to jump to the top of Google search results you embed a video in your site (Yumyumvideos)
  10. Snapchat users watch 10 billion videos each week (Adweek)
  11. 82 percent of Twitter users view video content on the site (Twitter)
  12. Instagram is the only site where photos receive more engagement than videos (Sprout Social)
  13. Social video generates 1200 percent more shares than image and text content combined (Wordstream)

 

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3 Ways You Can Implement Project Management Skills in Business

PROJECT MANAGEMENT

 

You may think a degree in business is enough to help you in your career of choice. While it may help you land your first job, for you to prosper, you need to continue improving yourself, otherwise your skills will become overlooked. Completing an MBA in Project Management can help develop your skills, which will, in turn, propel you forward in your career. Through project management, you can learn how to make goals and meet them within the constraints your business or client imposes.

Here are three ways your can implement project management skills in business.

Organizational Skills

Business requires a level of organization, however, chaos can ensue. You need to ensure that you are able to organize not only yourself but also your team. Otherwise, you may miss deadline, fail to meet quality or miss out on details that could impact the business as a whole. As a leader, it is up to you to meet the client’s brief, while knowing how to manage the scope of the project, the budget and the quality and time that is needed.

Strategic Planning

It’s in the name – ‘management’ means you will be managing a number of projects as well as people, so that you can meet deadlines and ensure the quality is up-to-scratch. You may be assigned one project at a time or perhaps two. If it is the latter, then multi-tasking is a required skill.

You may need to work with other sectors within the business, such as designers, contractors and other project managers. Ill-defined project management can be detrimental to a project and the client’s objectives, which is why, if you are needing to improve your skills, you should look for ways to improve your knowledge in the area. Project management MBA program can help teach you about strategy, as well as leadership, making business decisions and marketing.

Working Within Budget

All projects will require you to work with a set budget. This is a necessity, so that your business – and client – can breakeven or make a profit. To ensure you do not overspend, you need to learn how to work with money and keep finances in order. Project management can help you work within this common constraint.

As a project manager, you need to speak to your client and understand the outcome they are hoping for. While a budget may seem restricting, it can help you mold an image of what it is your client is after – without overstepping the mark. This is a problem you need to solve, which is why learning problem-solving skills can help you deliver to your client and impress them.

Project management has the ability to help you improve your skills personally as well as your professional life. You can become a better leader, know how to manage within certain Res-Ptrictions, work with clients as well as co-workers, and establish or improve pre-existing planning, organizational and marketing skills. Project management skills can be obtained easily, through the internet and through online courses.

 

 

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Why Social Trading is the Future

Social Trading Online Community

Social trading is being hailed as one of the best things to have happened to the online trading community in recent times, for good reasons. Its emergence has been made possible thanks to the internet revolution, which has enabled traders everywhere to access information and tools that were not attainable previously.

In times past, investing in commodities, forex, and indices required professional know-how and skills. Now, instead of depending on your own wisdom, you can rely on the knowledge, experience, and trading habits of other advanced traders to gain from the market. That’s the concept of social trading. But just what is social trading?

What is Social Trading?

Put simply, social trading (also known as copy trading) is a service that enables investors to copy the trading operations of professional traders. The service makes it possible for beginners to link their trading accounts to those of expert traders and replicate their trades automatically. No knowledge of the financial market is required to execute social trading.

With social trading, newbies follow the trading practices of successful traders in real time and copy their trades. Individuals build a network of traders by following advanced traders in the same way it is done on social media platforms like Twitter. Investors can trade socially on trading platforms that have copy trading functionality.

Some of these platforms include eToro, Zulu Trade, xSocial, and the MetaTrader 4 from MetaQuotes. Outside of these, many other brokerage firms allow novices to connect their accounts to those of advanced traders. Consequently, when the professional trader that is being copied exits the trade or triggers other trading feature such as the stop-loss order or take profit, the linked account replicates this practice automatically.

Social trading networks like eToro spot a “Leader Board” which lists the names of traders from top to bottom (with the most successful being at the top) based on their trading performance. This board helps make it easier for novices to identify the best performing traders to follow.

Why is Social Trading the Future?

We live in an incredibly busy world with an often frantic pace of life and busy minds. The fact that we spend most of our time rushing, trying to catch up with all of the tasks and responsibilities of the modern life means we have less time to invest in improving our trading skills.

This means that finding someone who is really great at trading is our best chance at gaining from the markets. Social trading enables traders to entrust their funds to capable hands where they know the money will be much safer.

It takes skills to beat the market regularly. Professional traders have the time to hone their skills and know where to access the right information. And while being busy may not always intrude into the rest of people’s lives, it affords them less time to acquire the necessary skill.

Social trading offers traders the opportunity to invest their funds smartly while still going about their busy lives. Those whose lives will continue to get more hectic than ever will always take the chance. The emergence of new trading tools will make social trading a lot more convenient.

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High Cable Costs Are Blowing Up !

The way we watch television today has dramatically changed from just a few years ago. It is no longer required to be tethered to the cable cord with several different streaming services such as Netflix and Hulu that could potentially save you thousands in the long run. Cable bills generally come in at a staggering two hundred dollars per month, but most streaming services have memberships as low as six dollars per month. Several new streaming services such as Amazon Prime Video, Amazon Fire TV, and Sling TV there are no longer a need for these pricey conglomerates.

There are several things you may need after you give the boot to your cable box and hardware devices you currently use to watch cable. For example, you will need an antenna, a streaming device like a smart TV, streaming stick or laptop type device and of course a streaming service.

 

Very similar performance wise to the Mohu Leaf, the Flatwave antenna costs a mere ten dollars and is powerful enough to reach broadcast singles thirty miles away. Sense you are dropping your cable provider saving, even more money, (Leaf priced at $70) only makes sense, and the size is small and can be mounted just about anywhere with its fifteen foot coax cable.

 

If you have a new smart TV, you are set to go because most of them come standard with streaming services like Netflix and Hulu already installed. If not grab inexpensive streaming sticks like Roku Ultra or a 4K player like Fire TV and Chromecast Ultra. If you’re a gamer, the PS4 and Xbox one have these streaming apps integrated in them already.

There are the common streaming services such as Amazon Prime, Netflix, and Hulu to choose from but there are some others to consider today as well. If you desire a more authentic cable viewing experience then DirecTV Now, Sling TV and PlayStation Vue will deliver. However, these replacements for your cable will cost you far more than the more common streaming services.

 

If you have not cut the cable cord yet due to losing your sports and premium channels like ESPN and HBO, we’ll wait no more, these highly sought after networks are cutting out the middle man. Every major network for sports, MLB, NFL and NBA, all have streaming services available, and you can now get HBO Live, Starz and Showtime streaming as well for a much lower price tag.

 

Cut yourself loose from the behemoth cable monopolies and start streaming your way to leaving your hard earned cash in your wallet. Stop paying astronomical costs for watching TV and stream your way into the future.

 

 

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I T Trends Are Leaving Their Mark on Cloud Strategies

Organizations and enterprises have realized that they are spending a lot of energy, effort, and time as well as management bandwidth to create IT infrastructure whereas it is now readily available for their use. As a result, more and more companies are turning to Cloud services that offer flexibility and scalability at very affordable costs.  Doing away with the need for any infrastructure development means saving money. IT practices have changed drastically ever since the introduction of Cloud computing, and now the market is ready to witness a new wave in Cloud computing consisting of private, public and hybrid Cloud services.

Enterprises are now feeling the heat of competition and desperately looking for scaling up their computing resources that would enable them to serve customers better. It has led to the rapid adaption of the Cloud environment with 38% enterprises getting ready to build private clouds while another 32% rely on public cloud services that they procure. Indeed, the most attractive option seems to be the hybrid cloud with 59% enterprises going for it. In an attempt to keep pace with the demand for cloud services, the big players like AWS, Google, Microsoft, and IBM are gearing up to attract big companies by rapidly adding new data centers to the existing facilities.  The emerging trends in cloud services NYC will become clear as you go through the rest of this article.

The shift towards co-location services

The trend of co-locating data centers is on the rise. Co-location is the practice of using third-party data centers for housing networking equipment and privately owned servers instead of putting it up on own premises. Renting space at a co-location center is the latest trend among companies that find advantage in the system as they are relieved from the uncertainty about which cloud service would be best for them.

Besides renting out space with a higher level of physical security, the co-location provider will also provide the power, IP address, bandwidth and cooling systems that would be necessary for proper deployment of servers. In addition to the benefit of economies of scale, the managed data centers offer better connectivity with far lower network latency that enables companies to avail various SaaS and public cloud services. The arrangement gives businesses the opportunity to adopt a multi-cloud strategy and to test services of different Cloud service providers before deciding on the most suitable one.

Hyper-converged infrastructure for private cloud

Although organizations prefer to place data in the public cloud for its flexibility, lower costs and better security, not all CIOs are comfortable in sharing with a third party, sensitive business data and customer data. The reservation of CIOs in confiding in third parties with sensitive data is pushing organizations towards private cloud services that require advanced virtualization, automation, standardization, resource monitoring and self-service access just in the same way as public clouds. Creating a cohesive system by collating the capabilities is expensive and can be quite daunting.

The solution lies in going for hyper-converged infrastructure solutions that provide a software-centric architecture that acts as the binder and holds together storage, computes, virtualization and networking resources along with other technologies in a commodity hardware box that the vendor provides. Hyper-converged infrastructure provides the foundation for private cloud development especially for new workloads that require automated scale out at a rapid pace. You can add as many boxes as you like to enhance the pool of resources.

Improved spending on cloud services

Cloud vendor management is a complex area and containing the cloud cost can become quite challenging. It is particularly true for organizations that make use of multiple cloud providers. The numerous offers related to consumption plans and cloud service pricing from Cloud service providers add more complexities to the task of CIOs who are already having their hands full. Hiring a dedicated person to choose cloud contracts and undertake negotiations is a viable option that many organizations follow. However, with experience and exposure to better practices and by using cost management tools, IT executives are now able to derive better cost benefits.

Public cloud is hosting enterprise apps

It is no more a taboo for Chief Information Officers (CIO) to keep enterprise applications away from the cloud. They have become more comfortable in using the public cloud for hosting critical software as would be evident from the trend of hosting apps in AWS.  Business apps like SAP and other analytics software also have found a host in AWS, which is a clear indication of increased dependence of CIOs on the public cloud. Organizations can exploit the ability of the cloud in providing enterprise data that gives better insight for turning great ideas into software.

  Companies taking advantage of migration services and rewriting applications to move it to the public cloud

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Strategies To Boost SEO For Your Financial Website

Today Digital Marketing become one of the significant keys for a various platform and as time pass it will become one of the potential platforms.The internet is highly used to promote a business because most of the people are depending on the internet for every activity and hence depending on the internet for developing business is becoming very common.There are so many e-commerce websites and you can get every type of product on the internet.To seek customers towards your website the SEO of a website is a vital factor as it directly affects your business.Therefore before opting for online business practices for  SEO boosting should be considered well.

SEO management practices

There are various ways of online marketing.For better exposure of your product to get large numbers of users from across the world digital marketing will help you in a better way to take your business one step forward.To do say there are different types of practices for search engine optimization management and you can apply them to your website.Because a website is an essential component of your online promotion.Pay special attention to its design and structure and get a maximum outcome from it.Here are some tips that you must consider for boosting of the search engine optimization for your website.

Sponsored posts

Once you built a reputation of your website you will start getting endorsements for it and sponsored or guest post are part of it.To recognize your work there are chances that you will get offers for sponsored or guest posts.When you start sponsored post be sure that the content must be quality content, opinions must be honest and must be user-friendly.The most important factor is to be considered that you should only opt for sponsored posts which are well related to your website and must be informational which provide value to users.You can get more different topics through Sponsored posts to elaborate your website.Just maintain the reputation of your website while doing sponsored post by selecting post which is suitable for your site.

Social Media Practices that Help Boost SEO

 

It is important to connect or tie up with another website for boosting the SEO ranking of your website. But care should be taken while link back to other sites, don’t link back frequently without any reason because its affect your SEO traffic.because this factor is considered a malpractice in the world of SEO management.If you have a business website the ranking of the site is crucial because it is not easy to get search engines if your site did not get the consistent user through the internet.The website should be relevant to your websites with you are working with so that readers should get a related link to your website and do not feel cheated.

Get Help of expert

There may be a situation when you face difficulties or get confused about how to handle SEO traffic or website ranking. then you can take help of a professional expert.There are so many agencies which help you or provide authentic ways to manage your website and also business promotion works.Nowadays many businesses which help you to find appropriate SEO management agencies according to your need.

Conclusion

It can be concluded that To get the proper kind of practices for your business SEO management services are essential.You can manage lots of things your own by studying or searching the internet but same time kept the thing in mind that practices should be legal.

 

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The Benefits of Online Trading Platforms

These past few years have been very important for the development of cryptocurrencies. Many have even come to crown 2017 as the year of the Bitcoin as this topic has been at the forefront of discussions worldwide be it on the news, online, in magazines, among friends & family etc. Naturally, with the increased interest that this topic has been sparking many have decided to jump on the bandwagon and learn how to trade and invest online. There are many things that beginners must be aware of when it comes to trading cryptocurrencies such as the use of an online trading platform.

Essentially, this trading platform is a software that brings traders and investors together in one place and allows them to buy and sell their currencies and other financial instruments. There are many different trading platforms available and are predominantly offered by brokers either for free or for a minimum amount of trades per month.

These online trading platforms offer many benefits when compared to traditional brokers and financial dealers. For one, it’s quick and easy to use and secondly, they offer a number of educational opportunities to help investors learn more about dealing and trading a number of commodities, shares and currencies.

The added convenience of being able to access your online broker whenever you wish, be it day or night, is also another great feature allowing for more flexibility. Further advantages of online trading platforms include:

1. Ease of dealing

Gone are the days when trading involved calling a broker to arrange for purchases or sales. With online trading it’s all done in just a few clicks and it’s rare that traders need to speak directly with their broker.

2. Affordability

Online trading is very affordable, as more and more brokers are offering online trading, the costs of dealing has decreased considerably, thus allowing traders to benefit from greater income when successful trades are made.

3. Greater control

As previously mentioned, online trades can be conducted at any time day or night, allowing traders to choose when they choose to trade. Additionally, trading can take place via mobile device or laptop, allowing for even more flexibility and freedom and trading on the go.

4. Real time trading

Online brokers offer real time prices and an advanced interface, so traders can keep an eye on their deals at any time and get the most up-to-the-minute prices.

5. Faster transactions

Online trading is extremely fast. As soon as an account has been set up with an online broker, trading can take place immediately as long as sufficient capital is in the account. There are numerous online trading platforms out there, trading with IG offers all the above, plus the knowledge that you’re trading with one of the most popular and trusted online brokers on the internet. Make sure to spend enough doing due diligence and familiarizing yourself with online trading in general including the different trading strategies that are available to help make the most of your trades and have a better overall knowledge of the industry.

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Crypto Accounts: Managing Your Digital Currency

If you’re yet to look seriously at the rising trend of cryptocurrency, then it can be difficult to comprehend the vast amount of technical terminology that surrounds the revolutionary new currency. With the vast number of benefits that users of cryptocurrency are making use of already, it can be all too easy to make a conscious effort to ignore the notion of digital currency and assume that it is nothing more than a passing fad. However, as large businesses and traditional banks race to keep up with the unregulated arena of digital currency, now is the time to look seriously at the best ways that you too can take advantage of the global possibilities of cryptocurrency. Learning the best ways to manage your digital finances is key to getting the most from the digital revolution.

Digital threats

 As cases of online crimes play an increasing part in the newspaper headlines around the world, we are all a little more security conscious when it comes to our online data. This extends to how we use, store and trade our digital currencies. Due to the fact that it is a financial service, hackers and scammers are particularly interested in ways that they can gain access to your store of digital money. Newcomers to digital currency are especially vulnerable to hackers, with phishing attacks and social media hacks being two of the most common ways for criminals to gain access to your finances. As much as the decentralized nature of cryptocurrency is a major draw of the technology, it can also act as a negativism due to the lack of protection. While crypto trading is one of the safest ways to send and receive money from anywhere in the world, you need to be aware of the security as well, and maintain a high level of awareness in the same way that you protect your traditional banking details.

Making the best use of your wallet

 The majority of people that are making the most of cryptocurrency use digital wallets in order to keep their finances safe. There are a huge number of options available, but the key with all of them is to keep your passwords secure and to make certain that your forward-facing access points are protected. Often this is simply a case of having your active wallet up to date with a smaller amount of money in order to minimize any risk of a damaging loss. As personal hard drives, home computers and smartphones slowly take the place of traditional bank vaults, it is more important than ever that those using cryptocurrency are protecting themselves from criminals in every way that they can. Basic steps such as two-step verification and making use of a password management service can all minimize the risks and leave you to take advantage of the many benefits of a decentralized digital currency.   Learning about the differences between a hot wallet and cold wallet, as well as keeping up to date on the latest scams used by criminals, are the best ways to make your digital finances safer and more secure. This will allow you to manage your cryptocurrency in the safest way possible, allowing you to take full advantage of the benefits, with far less likelihood of becoming an easy target for thieves.

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How E-commerce has changed shopping forever

E-commerce is the fastest growing retail sector in North America. The fact that shoppers can buy almost anything they desire at the click of a button has had a huge impact on the wider retail market, with many bricks and mortar stores struggling to battle the booming trend of online shopping.  However, there continues to be a need for in-store shopping, most of all on big ticket items that customers feel nervous purchasing over the Internet, such as cars, white goods, furniture, etc. Indeed, the introduction and rise of e-commerce hasn’t wholly replaced traditional retail channels, but it has changed them forever…

The rise of ‘showrooming’

Even before online shopping, or e-commerce, took the stronghold it has today, many physical retail spaces were beginning to adopt a more pared-back aesthetic. That is, reducing the amount of stock on show, and using the store to portray an aspirational lifestyle. This was especially evident in the fashion and homeware market, but was also beginning to happen in beauty and technology too. This trend was a response to the increasing consumer behavior of ‘showrooming’ — shoppers using the in-store experience to confirm their interest to purchase, and then completing the transaction online.  Consider your local Apple store: how different would that shopping experience feel if there were countless iPads, iPhones and laptops stacked up in the shelves? The item certainly wouldn’t feel as premium, aspirational or desirable. It may even appear cheap and conventional — two brand qualities not readily associated with Apple. By using a showroom approach, Apple encourages their customers to come in and engage with the product — handle it, use it, test its ergonomics — and then either purchase in-store or, more likely, purchase at home via the Internet.

A brand’s digital presence is more important than ever

With fewer shoppers physically engaging with brands via their packaging — which was once the in-store salesman — how a brand portrays itself online is paramount. Indeed, every digital moment of engagement is an opportunity to sell. Be it an Instagram post, a Tweet, a banner ad or an email; each of these touchpoints must be designed to be cohesive and seamless with the brand’s wider identity and personality. Failure to present a seamless personality through all brand touchpoints can result in lack of sales. Website and E-commerce developers know this, and so will work hard to ensure user experience, graphic design and selling tools are optimal online. For best in class examples, visit eventige.com.

Consumers are bargain hunting more than before

Because the Internet offers shoppers a quick and simple way to compare product prices — scanning different websites and using online coupon codes for discounts — the common consumer is more price sensitive and bargain-savvy than in recent years. Such behavior has a knock on effect for physical retail too, as customers expect the price they see online to be replicated in store, regardless of the overhead expenses involved in having a brick and mortar presence.

 

So, what next for e-commerce?

Looking further into 2018, it’s likely that developments in Artificial Intelligence and other technology will shape the future of e-commerce; how though, waits to be seen.

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