Will Travelling to America Become Harder Now that Trump is in Control?

Since Donald Trump has become President, we’ve already seen a huge number of changes implemented, and it is certain to be just the beginning. The most internationally-rocking change Trump tried to implement was the Muslim travel ban, which began as a so-called security measure and instantly resulted in racial profiling. However, the travel-industry tycoon is said to be in favour of America’s tourism, and so it’ll be interesting to see whether travelling to and from America will be made harder by the legislation that the President can make.

Travelling To The United States

The process of entering the United States is already getting more difficult, with the Muslim travel ban being just one of the many legislations that Trump is set to put in place. With the wall supposedly being built on the Mexican border, and the fact that certain groups are likely to be targeted when it comes to visiting the States, there could be a negative impact on tourism in the country.

Visas

Everyone entering the US needs to get some form of visa, but there are a select few countries that benefit from the Visa Waiver Program. This allows certain member countries specified by the US to enter the country without needing to go through a grueling process of interviews and questions, alongside endless amounts of documentation. The Visa Waiver Program allows participants to fill out a US visa application online quickly and easily. 60% of America’s visitors are from countries who benefit from this program, but Trump is still considering making changes to the way that it works. For example, he is considering putting ideological tests into the application, and this could cause some problems for those looking to travel.

Relationship With Great Britain

The majority of America’s tourism comes from countries that benefit from the Visa Waiver program, and that includes Great Britain. Trump has already suggested that the relationship between the US and the UK is a ‘special, special one’ and because of this it is highly unlikely that he will ever place restrictions on British citizens when it comes to travelling to the US. However, the calm waters may be rippled by a storm as the UK government have been forced to debate whether they should even allow the President to come to the UK on a state visit, after a petition of over 2 million people demanded that he was banned. This special relationship between the two countries could ultimately be split, which could lead to much tighter restrictions.

Economy

The dollar fell very quickly in America after Trump was announced President, and while this may have many tourists cheering thinking they can get more for their money, this may mean that the cost of amenities when visiting the US could increase. The state of the economy will be ever changing, and will probably be at its most volatile for a long time under Trump due to the rash decisions he tends to make. Nevertheless, he is set on helping to improve the economy by focusing on infrastructure, and with the proposed plans for better airports, travelling to the US might not be so tough after all.

 

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Most Popular Social Media Apps

For any brand, it is imperative to understand which social media apps are popular. You should do a market analysis so that you can tell which apps most of your customers are using. Online shopping has been integrated with social media apps, and as long as you can understand the shopping behaviors of your potential customers, then you will be able to get a huge share of the market.

 

Why Use Social Media

Social media has taken over the marketing industry to a great extent, there fore it is imperative to learn more of the benefits of Social Media Marketing.  A number of studies indicate that most customers discover new items through social media. With the advance of technology, most shoppers use mobile devices for general browsing, and this is what necessitated the introduction of social media apps. Some of the benefits that you stand to gain through social media apps include:

Benefits  of Social Media Apps

  • Get to promote your brand through posts and links to the products that you want to sell. This is a very simple, but quite effective method of marketing, which allows you to target specific people.
  • You will increase your turnover and revenue by embracing social media marketing.
  • Social media provides consumer insights and demographics, which you can rely on to make informed marketing decisions.

Instagram allows you to promote your brand extensively, through images. You will be able to find creative images, which you can be used to introduce new products and promote existing merchandise. People seem to appreciate the visual content to a great extent, which has made Instagram, become a big hit.

 

With the option of posting updates, Twitter has become one of the best social media apps for sending messages to your target audience, in the form of tweets. There is a limit of 140 characters, and as such, you should come up with precise posts that relay your message effectively. Twitter gives you the benefit of tracking your conversations and how viral the post goes.

If you are looking for professionals that can help you grow your business, then you should get active on LinkedIn. Put up an appealing profile page, which allows people to be able to get all the details about your company. You can use LinkedIn to promote your business through these professionals.

 

Facebook appears to be the mother of social media, and it has done incredibly well to keep up with the trends. This is, by far, the largest social network, and as long as you can understand how to make use of it, you will have a great opportunity to reach out to potential customers. With Facebook, you can post content, images and even videos, which allows you to reach a wider target audience. Every brand should be on Facebook and learn how to use it, in a professional manner.

These are some of the main social media apps, which can be used for different purposes. If you choose to use social media marketing as the main method of promoting your business, then you need to take note of these social media apps.

 

 

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