4 Things You Need to Digitize Corporate Training

 

Corporate eLearning has grown by a whopping 900% over the past decade and this market is predicted to surpass $243 billion in revenues by 2022. It helps to know that digitization of corporate training is much more than just a transfer of your learning materials to the cloud. It requires the right strategy, the right tool, and the right team. If you want to transform your corporate training, get ready to embrace this trending training strategy for enterprises.

Here are four elements you need for achieving successful digitization of corporate training:

1. Corporate training strategy

A proper strategy is indispensable for effective digitization of corporate training in any organization. Training strategies build the foundation for successful eLearning programs and ensure that both instructors and trainees get all the benefits out of every training. The first thing to do is to set your goals. This could be virtually anything that you want to achieve, right from higher knowledge retention rates by delivering more engaging learning materials to increasing the number of employees enrolled in the program.

It is important to know that these goals do not materialize just by themselves without a clear-cut plan. You have to pay attention to several factors when you set the goals. At the start, you have to identify exactly where your business is heading towards, what are your business goals, and what do you need to achieve them. After that, you need to assess your existing workforce in terms of their skill and knowledge levels. This will help you get a precise idea of the gap between your company goals and the current level of skills and knowledge. You need to get all the job descriptions and required skills for all your employees ready before you can identify the training & development needs for each one of them.

2. LMS Software

Once you have outlined your training strategy, it is time to move forward and adopt a LMS software. Some of the fastest growing industries today such as healthcare, information technology, eCommerce, education and construction are top adopters of LMS software, which has become an essential tool in their corporate eLearning process. In layman terms, it is a software platform specifically built to disperse knowledge to employees in an engaging way. But it goes far beyond just that.

LMS software is designed to track learners’ progress, engagement, and score as they take their courses online. Online training software literally transitions the Classroom to the cloud and allows employees to access courses from anywhere they want. They can learn from the convenience of their homes, while on the break, or when they are commuting. Your training strategy determines the type of online learning software you should choose to meet your specific needs. For instance, if you want to enable your employees to learn on the go, you should look for a mobile-ready LMS platform. On the other hand, if you want to keep track of all the learning efforts of your employees, you may go for Tin-Can enabled ProProfs LMS solutions.

3. Learning & Development Team

The next thing you’ll need is a learning & development team. If you already have one, you may revisit it and see if it needs an overhaul. Don’t worry, you can do well by adding a new key player to the mix – a digital learning manager. He/she acts as the head of the corporate training digitization project and oversees the digitization of employee training. The digital learning manager’s role is vital for the success of the digitization process, and it helps to create the post in your organization if you are yet to do so. It would be a step in the right direction as it will help in implementing the right digitization strategy for your online training courses.

Further, your learning & development team needs to identify your business objectives and the skill level of employees right from the start is essential to finetune your strategy and execute it. However,, most importantly, the team has to ensure the learning strategy is sustainable and help personalize the training experience to improve knowledge retention. Your learning & development team has to facilitate the digital transformation process, thereby helping your organization leverage new eLearning opportunities and achieve the training goals.

4. eLearning Community Manager

The success of any learning & development team hangs on the ability of an eLearning Community Manager to communicate the importance of online training to your employees. This person holds the responsibilities of encouraging employees to participate in online courses, and moderating the communication that takes place both on the LMS platform and elsewhere in the organization. He/she also needs to take feedback on online training and learning materials. eLearning Community Managers add to the quality of interaction for online learning and help employees adopt new learning methods in an efficient way.

Wrap Up

When they have a detailed training strategy, a versatile LMS software, a dynamic learning & development team, and eLearning Community Manager, enterprises stand to see positive results in their efforts towards digitization of corporate training. Such a well-planned and executed process tends to hand over full control to instructors to ensure they reach their training goals in a delightful manner.

Author Bio:- Robin is a Technical Support Executive. He is an expert in various LMS and employee training software. Currently, he is a resident learning management expert at ProProfs. In his free time, Robin enjoys cycling and sky diving.

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Three Ways to Turn Negative Publicity Into Something Positive

As the classic saying goes, there is no such thing as bad publicity. But while there is something to be said about having people discussing your company, even if it’s not in a positive light, it is still a stressful experience to deal with negative stories, especially when they are not true. With that in mind, let’s look at a few examples of negative publicity, and how company owners should address each situation:

False Rumors

What do Amway and Nutella have in common? Being the victim of false rumors and, in both cases, swiftly addressing the untruths and correcting them. In the case of Amway, there has been a prevalent myth surrounding the company that they are basically a pyramid scheme. This type of misinformation may prevent people from purchasing cleaning products, beauty products and supplements from the company, as well as signing up to work for them. To quash this myth, Amway got busy posting the truth about their company on their website. In the case of Nutella, in 2016 rumors began to fly that the tasty chocolate-hazelnut spread contained carcinogenic palm oil. Ferrero, the company that makes Nutella, launched a campaign that explained how safe Nutella is; as a result, their sales began to flourish again.

True Mistakes

In some cases, companies do make actual errors, ranging from minor to more cringe worthy. Lulumon, a successful yoga pants company, sold pants in 2013 that were quickly discovered to be see-through — not exactly what you want to see or wear when in a crowded yoga studio. Another error happened in 2014, when American Apparel posted a photo of the Challenger space shuttle explosion and labeled it as “fireworks.” In cases like these, the best approach is to acknowledge that an error in judgment or materials was made, apologize sincerely and then do what you can to make things better. In the case of Lulumon, they reacted quickly to recall the see-through pants and replaced them with new pairs. For American Apparel, removing the photo immediately along with a heartfelt apology was a good approach.

Negative Reviews

Thanks to the power of social media and online review sites like Yelp, any customer can potentially complain about your company online. When you pride yourself on providing outstanding products and services, some cranky pants who is falsely accusing you of doing something wrong can be frustrating. While it might be tempting to fire back a scathing reply to the Negative Nellie, it is best to wait until you have calmed down. Then, respond to the negative review in a professional manner; for example, apologize for the person’s bad experience, point out that this is rare in your business, and offer him or her the chance to come back so you can make things right. Other people who read the review and your reply will see that you truly appreciate your customers and want to make sure that they are happy.

Making Lemonade Out of Lemons

If handled correctly, negative publicity can almost always be turned into something positive for a company. So while it is still jarring to realize your business is being talked about in a bad light, it is definitely possible to turn the situation around and use the opportunity to show your company in an outstanding way.

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