BEST DESTINATIONS IN THE U.S. FOR WINTER HOLIDAYS

The  Winter wonderland of  US holiday destinations

The land of the free is ubiquitous – everyone on the planet knows about the sights and sounds of the United States, even if they’ve never been. What’s more, there’s literally something for everyone, such is the scope of its cultural diversity. From the iconic sights of the Hollywood sign, the Statue of Liberty and the Golden Gate bridge to the jazz sounds and welcome atmosphere of New Orleans, there are 101 reasons to visit America – and even more places to visit!

If you’re unsure of the process to apply to visit the States, you might be worried about having to organize a visa – particularly if you’ve been offered a once-in-a-lifetime trip at short notice. Don’t worry, though – with a https://www.esta-form.co.uk/  you could be packing your bags and boarding a flight in next to time! The only big decision you’ll need to make is where to visit, and in this guide we’ve hand-picked five of the best to whet your appetite:

New York City

It’s no small reason why the Big Apple is America’s number one tourist destination. The city might be a cosmopolitan metropolis, but beneath the skyscrapers you’ll find a small-town warmth which is particularly endearing to visitors. From the trendy East Village and cutting-edge art installations at MoMa to tourist classics like the Statue of Liberty and the Empire State building, it’s an easy city to fall in love with, at any time of year.

Grand Canyon, Arizona

At roughly 277 miles in depth, the Grand Canyon has to truly be witnessed to be believed in all of its orange, purple and red splendor. People have flocked here for centuries to gaze a sense of perspective or simply take in the scenery – helicopter rides are also available for the not-so faint of heart, too.

San Francisco

San Francisco is a city truly built on diversity, and this is reflected by the scenery, which offers everything from colorful vibrant neighborhoods to breath-taking scenic views. The ‘Frisco culture is unlike any in the world, and there are plenty of things to get up to; whether you want to party all night or simply chill in the sun at the sunshine admiring sea lions, the choice is yours.

Washington DC

Forget the notion of stuffy government buildings, DC is where it’s at! It’s home to some amazing architecture (keen conspiracy theorists have noted the Masonic symbolism of the layout of the city’s heartland), and you never know – you might just catch a glimpse of President Obama on the White House lawn!

Orlando, Florida

Orlando is home to Walt Disney World, making it the perfect destination for a family holiday you’ll never forget, which children of all ages will enjoy. The sub-tropical climate makes Orlando a great place to simply relax at the beach or perhaps even get a round or two of golf in, and the city landscape is too beautiful to miss. Those who want exciting nightlife are in for a treat too, as the party scene gets into full swing when the sun goes down.

 

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The Best Photoshop Tricks Designers Should Know for More Elegant Web Designs

Every web designer out there will be having a fair knowledge of Photoshop and its functions. For more than a decade now, Photoshop remains as the No.1 design tools for graphic and web designers across the globe. This powerful photo editing tool from Adobe is a staple of the design world. There are only a few programs out there which can challenge the capabilities of this excellent software in terms of features and functions.

New Photoshop Features

However, the new features of Photoshop in full, are always more than what one can learn. We know Photoshop is a powerful tool, so naturally, it is complicated too. New features and functions are being added to it on a regular basis, so it is essential for the users to keep themselves updated. To help Photoshop users, in this article, we will explore some of the best Photoshop tricks from the experts. Using these methods may help you enhance the workflow, make designing easier, and also can save your time in designing the best possible websites.

Photoshop tricks for the design geeks

These tips are ideal for any designers ranging from beginner to experts. Each of these is chosen based on the inputs from multiple web design. 

To improve the workflow, you need to first set up the Photoshop too in such a way that it works exactly the way you want it for the particular project. Work gets easier and uncluttered with an adequately tuned tool.

  • Workspace streamlining
  • You can access the following path as:
  • Window – Workspace – Graphic and Web.
  • It will tune the existing tools for the specific web designing requirements and make the task easier. Next, you can access:
  • Edit  – Preferences – Units & Rulers.

From here, you can choose the measurements in terms of pixels to be set as the default measure for all the upcoming documents. To customize the rulers for each document, just click on the document and choose the desired measurement case to case.

 Next, go to Preferences – Performance – History & Cache

Click on the Web/UI Design tab. It will change the default cache settings, which will favor the small files you create with multiple layers. In case of web design, you may mostly work with such smaller files. There, you can also customize the number of history states to be kept. With this, you can go back many steps to undo something and start again.

While using computers, knowing the keyboard shortcuts will help us to execute the task faster and easier. For example, you can use the combination keys of ‘Ctrl+Alt+2 or +3 to create instant h2 or h3 headings while creating a blog post like this. This shortcut is much faster than going to the editor toolbar for doing so.

Similarly, as listed by www.eterpro.com experts, there are many short-cut keys for Photoshop too, which will help you perform faster. Knowing how to perform various actions on this action-rich platform with simple keystrokes will make your task easier. There are many cheat sheets online for common shortcut keys for Photoshop. From the first point onwards, make it a habit of using keyboard shortcuts to get practice and later make it a habit for quick work.

  • Name layers and group them

On using Photoshop for web design, you will be creating a large number of layers for sure to get into the final design. Not only the elements added are formed as layers, but the modifications as adjusting contrast or brightness to get counted as a layer. For this reason, it may be ultimately quite confusing to understand which layer and which stage you want to access once the project is advanced.  In fact, there are many options to make it less cluttered. Let’s explore some possibilities.

The primary way is to group and name each layer. Just double-click on any layer, and you get the option to custom create any name for it as you like. This way you can easily segregate each layer.As an alternative way, you can try to pick up several of the layers at a time by holding down the Ctrl key to pick each layer or press Shift to mark the neighboring layers. To group them, you can use Ctrl+G.You can also right-click on the layers of choice and give the group option. By using any of these methods, your work layers become more organized and easy to access later.

Some other handy Photoshop tricks for web designing also include:

  • Custom filtering the layers
  • Creating a grid layout
  • Importing color swatches
  • Keeping the custom shapes saved for instant future access
  • Switching between the background vs. foreground colors
  • Changing opacity
  • Trying out sample color
  • Undo multiple steps at a time on Photoshop
  • Change the brush size dynamically
  • Open different images as layers for more effective access and edit
  • Copy the CSS directly out of the Photoshop

 

Using these techniques will further shorten your learning curve, and help achieve a lot of things in an easier and user-friendly manner. Knowing Photoshop in-depth can further help you complete your tasks much faster, bring more charm and finish to your websites, and also help you deliver the latest trends by adapting changing technology.

 

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5 Most Disastrous Professional Translation Works Ever

 

The desire to go global with your brand is overwhelming. It means increased exposure and more revenue. One of the most essential steps in enhancing global brand awareness is engaging the services of translation agencies to recapture your messages in foreign languages. For these agencies, bringing the best out of such services at times becomes tricky. This explains existence of some of the world’s worst translation marketing errors in history. Have a look.

1. Pepsi’s Unbelievable Promise

Pepsi’s original slogan, ‘Pepsi brings you back to Life’, is a common one that nearly every person identifies with. When Pepsi wanted to translate this text into Mandarin, they hired out a translation agency which interfered with the original text. Instead of the intended meaning, the final Mandarin translation implied ‘Pepsi brings back your ancestors from the grave!’ Was Pepsi promising Life after death? Only the translators can tell.

2. Electrolux Mishap

In a bid to promote their newly designed vacuum cleaner, Scandinavia electrical giants hired out translators to rephrase their marketing slogan in English. The outcome was something like this: ‘Nothing sucks like an Electrolux’. The Ad for this vacuum cleaner ran in a couple of English speaking nations including Queen’s Land and United States. Although some people tried to convince the general audience that it was a deliberate error deigned to create comic relief, the advertisement did not achieve its intended goals.

3. Coca Cola’s Wax Madness

 

When the renowned drink ambassadors, Coca Cola first entered the Chinese market, there was lots of excitement among the local dealers. Efforts of translating the Coca Cola word into Chinese not only hit nags but also resulted to humorous translational errors. One of the translational messages implied ‘Female horse stuffed with wax. Yet another funny version of the same text was translated to mean ‘Bite the Wax Tadpole’.

Rumours later had it that the translations were only part of local shopkeeper’s advertisement materials. In their eagerness to communicate the arrival of Coca in China, they ended up with wax biting the tadpole and female horse being stuffed with wax. Whichever way it was, it became apparent the need for professional translation agencies when marketing a brand in a foreign language.

4. Schweppes Toilet Water?

While trying to market the famous Schweppes drink in Italy, one of the local translation agencies translated Schweppes Tonic Water to Schweppes Toilet Water. It was not only hilarious but also incredible taking into consideration the massive brand awareness strategies they have used

 

 5. Braniff’s Naked Airline

 

 

When Braniff Airlines tried to promote the comfy feeling of its First Class airline seats among the Latin American audience, something awkward happened. The translation of Fly In Leather was reported by a local radio as Fly Naked! It turned out to be one of the funniest translation errors ever.

Nearly all the errors were results of local translators trying to express their prowess in the translation industry. The results obtained were nothing to be proud of, bringing us to one realization; involving professional translation services is the only sure way of getting it done right!

Bio

Andrew Wilberforce is an experienced blogger with special interests in languages, professional translations services, and media relations. For more information on related topics, click here.

 

 

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Instagram to Launch Video Channels to Compete With YouTube and Snapchat

 

Facebook-owned Instagram social media sets out to launch a completely personalized video feed worldwide. The Explore channel is going to help you discover brand new footage which is going to be adaptable and adjustable to your own preferences. Basically, as you go on and like different posts and photos, Explore is going to adjust the videos which are posted on your feed based on the collected data.

Furthermore, in order to restrict a certain type of video posting, Explore would provide you with the option to tap on the “See Fewer Posts like This” button. This would provide you with a chance of limiting the amount of videos which are posted to your feed. Even though US citizens have already been using this particular feature for a few months now ever since April, on the 26th of July the feature was launched globally.

Competing With Snapchat and YouTube

Instagram is without a doubt in the top 5 of social media websites. However, it is clear that the company wants to put a significant emphasis on videos and prioritize them as the application grows and goes forward in the industry. The social media recently boosted the amount of videos you can upload. Its latest and most current intentions are to make videos easier to discover based on the personal preferences of every single user. On the 26th of July Instagram officially launched the “videos you might like” tool kit which provides a particularly individualized list of videos.

Reasons for the Change

Now, the first thing that has to be mentioned is that the video preview is going to present you with the entire clip and it’s also going to present you with a list of other videos that you might find enjoyable. The assumption is based on the overall activity that you exhibit in the social media. The overall time which people spend on watching videos on Instagram has effectively increased with more than 150% over the last 6 months. The intention of the company is to capitalize on that trend by making it easier for people to discover clips they might find enjoyable.

The Explore Page

You can find the personalized channel on the Explore page of Instagram. It depicts photos as well as videos that you might find enjoyable. As you scroll through the Explore grid, you can also take a look at the “Featured” channels which are going to be filled with specific videos covering topics like the 2016 Olympics, Halloween, New Year’s Eve and many of the kind.

The intuitive software gets better the more your activity increases. Basically the more posts you like, the more Explore is going to pick up the trends and provide you with appropriate suggestions.

 

Most Effective Tips for Making Your Content Go Viral

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The Structure and Patterns of Horse Racing The Beginner’s Guide

 

 

 

Many people love to watch horse racing, and it is, of course, one of the ancient animal sporting events that still exists with the same enthusiasm. Whether you just love to watch horse races out of interest or being passionate about going place to watch racing, it is essential to understand the racing structure. Here, let’s explore the basic structure of this sport.

When you are down to it, there are four major categories of races to explore as:
  1. Maiden Races
  2. Claiming Races
  3. Allowance races
  4. Stakes races.

There are various other subsidiaries of these four classes too, but to serve the purpose of this article to provide some beginner information about horse racing patterns, let’s focus on these primary categories.

Maiden races are the favorite choice of many. It features a field of maiden horses which have never won a race previously. One among these is obviously going to taste its first victory in life, and then the maiden tag of that horse is broken. However, the horses never won need not be limited to only maiden races, but they can contest in other horse races too.

These races are also called the shopping races as all horses in the race may up for sale too. Anyone can claim the horse before the race.

If you have followed TVG Horse Racing, you should know that the prize money (usually called the purses in racing terminology) is higher than the other types of racing discussed before. The horses participating in it will be those that meet certain conditions of non-winning. There are specific codes to understand this. For example, NW3X is the code for those horses which haven’t won 3 races other than one maiden, starter, or claim.

Most of the racing fans are after this type of racing. The most popular races in this category are Belmont Stakes, Kentucky Derby, and Breeders’ Cup. All the top horses used to run in these races. The stakes are also high, in which the graded stakes races are the top options. Races are usually ranked as G1, G2, and G3, and G1 is the top grade. Stakes races do have feature horses participating from across the country and many times from other parts of the world too.

Apart from the types of the races, the horses are also categorized into various forms and knowing it will further enhance your knowledge and insight about races and help better understand the racing scenario, which we will discuss in the forthcoming articles.

Horse racing tourism is one of the most upcoming specialties in travel and tourism, which is explored by many. However, many people just want to watch races by being ignorant about the technical aspects of it and without knowledge about the rule of the games. However, it will be a fascinating affair if you know the rules of the races well and plan your trip accordingly if you want to explore the best races across the country or abroad.

 

Author Bio: Silvia Watson is a freelance content writer. She has written many good and informative articles on different categories such as technology, health, fashion, education, career, travel etc. She is a featured author at various authoritative blogs in the health and fitness industry and currently associated as a blogger with https://www.tvg.com/

 

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Health and Fitness for Busy People

 

Most people want to be healthier, but they do not know how to do this or think that they do not have the time. The truth is that it does not have to take that long or need huge life changes to be healthy. Here are some science-backed tips health and fitness for busy people.

1. Smaller Bowls and Plates, but Taller Glasses

 

 

A study conducted by the University of Cambridge found that by using smaller dishes, you can eat up to 29% less calories per day. The reason this happens is that our brain thinks that we are eating the same amount of food, but in reality, we are eating a smaller portion. Cornell University also found the larger the plate, the more likely that you were to overload it. They tested this theory with a buffet with two sizes of plates.

2. Grab-And-Go Food

The worst thing for a diet is being hungry. A study that was published in the Journal of Marketing Research found that if you are hungry when ordering a meal, you will increase the amount of calories that you intake. Meal prepping can increase the chances of you sticking with your diet, which can also save you calories and money in the long run. Even if you only prep snacks and eat them, you are less like to overindulge at your next meal. There are many great easy snacks you can prep like grapes, carrots sticks, and pretzels with low salt.

3. Two Cups of Water Before You Eat a Meal

The journal Obesity published a study in 2015 that revealed drinking two full cups of water a half hour before eating caused moderate weight loss after 12 weeks. Drinking water after you wake up, before eating lunch and dinner, is the simplest thing you can do to improve your overall health. Water also keeps the body hydrated, which helps with joint health, headaches, and waste removal.

4. Workout during the Commercials

No one likes commercials, so you might as well do something healthy when they are playing. Every time those commercials are playing, you can do push-ups, sit-ups, squats, or wall sits. If you have some free weights, add in some curls or arm extensions to your workout. The longer that you watch TV, the more that you need to work out. However, watching Netflix or YouTube does not work because there are not enough commercials to increase your health.

Being healthy and fit only takes a short amount of time per day. So, being busy is really no excuse any more as science has proven that you can be healthy without hours of working out per day. For more articles about health and fitness for busy people, there is more information on Wall-street.com.

 

                                    Keep Running your Life the Way you Want

 

Woman running on wooden path

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High Cable Costs Are Blowing Up !

The way we watch television today has dramatically changed from just a few years ago. It is no longer required to be tethered to the cable cord with several different streaming services such as Netflix and Hulu that could potentially save you thousands in the long run. Cable bills generally come in at a staggering two hundred dollars per month, but most streaming services have memberships as low as six dollars per month. Several new streaming services such as Amazon Prime Video, Amazon Fire TV, and Sling TV there are no longer a need for these pricey conglomerates.

There are several things you may need after you give the boot to your cable box and hardware devices you currently use to watch cable. For example, you will need an antenna, a streaming device like a smart TV, streaming stick or laptop type device and of course a streaming service.

 

Very similar performance wise to the Mohu Leaf, the Flatwave antenna costs a mere ten dollars and is powerful enough to reach broadcast singles thirty miles away. Sense you are dropping your cable provider saving, even more money, (Leaf priced at $70) only makes sense, and the size is small and can be mounted just about anywhere with its fifteen foot coax cable.

 

If you have a new smart TV, you are set to go because most of them come standard with streaming services like Netflix and Hulu already installed. If not grab inexpensive streaming sticks like Roku Ultra or a 4K player like Fire TV and Chromecast Ultra. If you’re a gamer, the PS4 and Xbox one have these streaming apps integrated in them already.

There are the common streaming services such as Amazon Prime, Netflix, and Hulu to choose from but there are some others to consider today as well. If you desire a more authentic cable viewing experience then DirecTV Now, Sling TV and PlayStation Vue will deliver. However, these replacements for your cable will cost you far more than the more common streaming services.

 

If you have not cut the cable cord yet due to losing your sports and premium channels like ESPN and HBO, we’ll wait no more, these highly sought after networks are cutting out the middle man. Every major network for sports, MLB, NFL and NBA, all have streaming services available, and you can now get HBO Live, Starz and Showtime streaming as well for a much lower price tag.

 

Cut yourself loose from the behemoth cable monopolies and start streaming your way to leaving your hard earned cash in your wallet. Stop paying astronomical costs for watching TV and stream your way into the future.

 

 

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The Rise Of Data Analytics In Competitive Sports

From the soccer field to the race tracks to the basketball courts, data analytics are being used more and more in competitive sports to try and predict the best outcomes for teams. Once, teams were built with strong players and a manager who knew how to ensure the best outcomes for the games, and this is still important, but as our knowledge of data analytics and science increases, so does our ability to use this in the sporting world.

Data Analytics Within Sports

Data analytics are used within sports teams to watch games and players, collect data on these and interpret them to allow changes to be made with players and within games to get the best outcomes. Now more than ever, people with a degree in data analytics in sports are being hired for sports teams, so if you have an interest in the sporting world and you have the relevant qualifications, it may be a job worth considering.

 What Does A Sports Data Analyst Do?

Data analysts watch games on their iPad or laptops, recording in real time so they can give live feedback to coaches. They watch how a player performs on the pitch, assess tactics and consider how the opposition reacts to team tactics, and give feedback for training. As a data analyst in sports, you may give your opinion on player recruitment, rehabilitation, and nutrition. The information a data analyst can get from watching formations can give a team a competitive edge on the field. They also provide statistics within games that will be talked about on and after the game, on sports shows on the radio and on TV, on the internet for fans to read, and for the use of betting websites.

Sports Data Analytics And The Player

Data analysts will work closely with each player, assessing data from their gym sessions, training on the pitch and real-time data from matches to help both coaches and the physiotherapists to alter training programs to player needs. The data from this can also be used to work out optimal recovery time for injured players and rest time between matches. The real-time data can be used to decide when a player isn’t playing at his best and when a substitution may occur. The more information we gather and understand from data analytics within sports, the better the programs and software that are being built, which provide the best opportunities to tailor both training and tactics to individual players, as well as the whole team.

The need for good players and good coaches will always be relevant in sports, but the increase in our knowledge of science and data analytics can help give teams the edge they need to be the best they can be. If this sounds like a career you would be interested in, perhaps you should look at gaining a degree in data analytics, or if you already have one, a master’s in sports data analytics to give you that competitive edge sports teams are looking for.

 

 

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TransMedia Group For The Best Results In PR

 

  Image result

 Tom Madden

Founder and Chairman

 CAUTION: THE SPIN STARTS HERE WITH TOM MADDEN !

 TransMedia Group  is one of the country’s leading, multi-lingual public relations firms. From the TransMedia Building in downtown Boca Raton, the award-winning firm serves clients worldwide, from Israel to New York, Norway to South Africa, Miami to Mexico. Besides English, TransMedia’s publicists speak many languages, including Spanish, Portuguese, French, Italian and Hebrew and TransMedia has offices in Paris, Brazil, China, Great Britain and Russia.

Since 1981, TransMedia’s international PR and social media marketing campaigns have made products and services, companies and entrepreneurs widely known and respected as well as rich and famous. Those clients have included AT&T, American Red Cross, Anushka Spa, Boehringer Ingelheim, Cenegenics Medical Institute, City of New York, Daum Crystal, Gunster Yoakley, Illustrated Properties, GL Homes, Jordache, Krispy Kreme, Merrill Lynch, GOLD To Go, Rexall Sundown, Trammel Crow and Wrap Media.

TransMedia Group is truly an international firm that has conducted massive media campaigns in Brazil and Mexico. For SkyShop Logistics, Inc. (OTC Bulletin Board: SKPN), the largest private postal network in Latin America which delivers more than 55 million mail items per month there, TransMedia publicized the company’s expanding cross border online shopping and delivery services in Latin America in partnership with Brandsmart USA in Brazil and Bananex in Mexico.

Thomas Madden received a BS degree in journalism from Temple University in 1962. In 1964, he moved to Atlantic City, New Jersey, and began working as a reporter at The Press of Atlantic City. In 1966, Madden and his family relocated to Philadelphia where he became a reporter and feature writer at The Philadelphia Inquirer. After receiving an MA from the Annenberg School of Communications at The University of Pennsylvania in 1970 while working the night shift as a reporter, Madden taught journalism part-time at Rutgers University before moving his family to New Orleans in late 1970, where he became an assistant professor of journalism at Loyola University. In 1974, Madden left college teaching, moved his family back to the Northeast and took a position with the well-known public relations firm Dudley Anderson Yutzy (now Ogilvy & Mather Public Relations Group) in Manhattan, where he worked on the firm’s largest accounts, including Kellogg’s of Battle Creek, MI, writing speeches for the company’s then CEO, William LaMothe, which were printed in The New York Times and Vital Speeches of the Day.

Tom Madden has a rich and exciting history from the American Broadcasting Comany as Public Relations Director, to working with such well know personalities as Fred Silverman and Leonard Goldenson. He also worked at NBC in executive administrator before leaving to start TransMedia Group in Boca Raton, Florida in 1981.

 

Adrienne Mazzone

President of TransMedia Group,

Adrienne Mazzone, President of TransMedia Group, oversees both its domestic and expanding international operations.  Adrienne has many years of PR experience under her fashionable belt.  Mazzone started her PR career in the music business with her first PR hit, Cindy Lauper sitting on Rick Derringer’s lap in the famous RockBill Magazine, while assisting in promoting all on-air personalities for NY’s #1 Rock Radio station 102.7, Adrienne’s experience quickly grew.

Prior to relocating to Boca Raton in ‘08, Adrienne deployed her extensive media contacts and background to become the publicist and agent for her own two children, Jake and Sirena Mazzone, booking them in various acting and modeling gigs which then landed them onto sets for various episodes in the worldwide viewed Sopranos, Law & Order and other productions.

Over the years, Mazzone has successfully achieved goals for many clients from arranging prominent galas for the Multiple Sclerosis Foundation’s, a national 501c3, that raised substantial funds, as will this year’s recent Palm Beach International Film Festival. Mazzone also coordinated celebrity filled Golf Tournaments, Concerts and fashion show luncheons at the Ritz Carlton and other prominent venues in South Florida and other parts of the US. Mazzone also placed talent as spokespeople, scouted locations for events or film projects, secured crews for production, product placement in film and event spotlights. Mazzone has been involved in various film academies, independent award winning films, TV segments, Infomercials, as well as live presentations, seminars and panels at Global summits. Arrival of “Oceans of Hope” at Bahia Mar Yacht Club to Boca’s Got Talent & Scavenger Hunt; Diamond in the City of Boca Raton earned widespread awareness to the area she has found to be home.

TransMedia says “Let’s Spin Them Baby!”

When Tom Madden Started the TransMedia Group, he obviously Knew exactly what he was doing.  As TransMedia is more than just a word,  it has a whole meaning to the Media World.   The Art of telling the Story, or as Tom Madden says “Let’s Spin them Baby and give the public the Whole Story” has become the single biggest motivating slogan of the fast paced PR Company. As succeeding President of the TransMedia Group Adrienne Mazzone, takes the helm, she is more than qualified , as she is Tom Maddens daughter, and has been around the Media Business all her life.

 Story Telling

The  art of  storytelling (also known as trans-media narrative or multi platform storytelling, cross-media seriality) is the technique of telling the story across multiple platforms and formats using current digital technologies, not to be confused with traditional cross-platform media franchies or adaptations.

 From a production standpoint, TransMedia storytelling involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, The  TranMedia Group  of Boca Raton will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other. In his  book, The Spin Man,Tom Madden shows TV and film producers, Companies and Individuals  how to use   the  TransMedia Group to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms.For most Americans, the term “public relations” has little middle ground – it either evokes mystique and glamour, or is shrouded with suspicion and contempt. “Spin doctors” have come to be a part of our pop culture and public conscience, though many of us, and maybe even a few of them, can’t explain how they work their particular magic to get their clients their 15 minutes of fame. Is it through hard work, dumb luck or great timing? The answer, says Thomas Madden, in his highly entertaining autobiography Spin Man, is all of the above. Madden began his career as a journalist with the Philadelphia Inquirer, worked in PR at ABC and NBC, and then founded the award-winning firm TransMedia, one of the largest public relations and marketing firms in the Southeast, with his wife Angela. Over the years he has worked with clients as diverse as AT&T, the City of New York, former mayor Ed Koch and Drexel Burnham Lambert, and delt with celebrities like Yoko Ono, Muhammad Ali, Regis Philbin and Dick Clark. While he’s undoubtedly an expert on “spin” he tells his tale in a straightforward manner, with candor, charm and humor. His book reads like a how-to PR manual as he recounts handling a wide range of interesting challenges, and in doing so, de-mystifies the curious world of public relations pros. Madden’s conversational style suits the narrative well, and the constantly revolving door of stars and situations make it a true page-turner. A must for anyone considering a career in media, advertising or marketing.

https://transmediagroup.com/

Headquarters: 240 West Palmetto Park Road, Suite 300
Boca Raton, Florida 33432
Phone: 561-750-9800 x2100
Fax: 561-750-4660
E-mail: pr@TransMediagroup.com

 

What Experts Know About Advertising

Changing the outlook of a potentially vibrant market that is suffering from a loss of identity that is born out of selfishness, fear and distrust is the bold step embarked upon by blockchain-enabled decentralized platform, Papyrus.  This move is aimed at reconciling the key participants in the digital advertising ecosystem and having them function as a team rather than rivals so as to deliver the market from its current declining state. With advertisers, publishers and internet users not trusting one another, a phenomenon that is clearly revealed by the stealth advertising modes being employed from one end and the ingenuity of ad blocking from the opposite end, developing a healthy market requires outright disruption.

 

A rebellious market

The internet has changed global communications, but advertising has retained the inefficiencies of the industrial era. This is largely due to the absence of a transparent, secure and fair operating environment.  The main participants in advertising are the Advertisers, the Publishers and the Internet Users have remained in perpetual conflict due to the various negative issues that they are constantly confronted with. Therefore, instead of a growing market powered by the synergy of key participants for mutual benefits, we see a rapidly declining market born out of conflict and unhealthy competition.

 

Ad Blocks

Most internet users have adopted the use of ad blocks in order to repel the bombardment from advertisers with irrelevant and unsolicited ads that rampantly pop unto their screens without permission. These ads are most often intrusive, annoying and can cause major distractions. These users have also suffered from exploitation by the unauthorized use of personal data by most advertising companies without compensation. Hence, they feel exploited and want to fight back with every opportunity.On their own side, advertisers are losing money to fraudulent and insincere intermediaries, while publishers are constantly deprived due to interceptions from ad blocks that keep them away from targeted traffic and their earnings.

 

The ads industry still has huge potential

Apparently, there is a system that is filled with opportunities, but rather than the parties involved working together to achieve their goals and earn money, unhealthy competition has led to conflicts that are hurting the entire industry and preventing it from reaching its potentials.  In 2017, the global market for digital advertising is expected to reach a value of over $220 Billion. Juxtaposing this figure with the advertisers budgets and misused funds within the market, as much as $110 Billion is wasted by advertisers every year.  Papyrus is using the blockchain to provide a completely new way to approach digital advertising that will benefit all participants. This is the first digital advertising ecosystem that is based on blockchain technology and managed by digital contracts.

Papyrus Ecosystem Evangelist Thomas Hulbert says:

“Papyrus is basically Ethereum for advertising. Blockchain together with our scalability solutions is game-changing tech that will not only solve the industry’s transparency and fraud problems, but unleash a new era of advertising creativity. The Papyrus mission is to use the best of blockchain to transform the entire digital advertising market by offering advantages to efficient and value adding players and marginalizing unscrupulous and irrelevant players. This will be a major distinction in the new era of digital advertising – if you’re operating on Papyrus, you will be seen as transparent, if not – your credibility will be questionable.”

The major industrial culprits

Middlemen and intermediaries are responsible for most of the bottlenecks and conflicts experienced in the market. This is mainly because of their non-transparent approach in most cases, creating room for doubts and suspicion, and turning the whole ecosystem into a jungle where everyone battles for survival.  These intermediaries, without originating any products simply find ways to position themselves and form a boundary between content originators and their targets. Despite playing the role of a link between product originators (in this case the Advertisers) and their targets, their overall attitude and exorbitant charges often generates a domino effect that unbalance the entire market.

Fixing it all in one place

With blockchain technology, Papyrus aims to provide tools that will enable seamless interconnectivity between decentralized applications and traditional advertising to make this transition both attractive and smooth for existing publishers and advertisers.  Such a system that will eliminate the unwanted distraction of intermediaries and deliver a transparent, secure and fair environment will indeed revolutionize the entire digital advertising market. Users will be able to determine what ads they want to receive, which ones to promote and how to earn the accompanying incentives. In today’s world, individuals should be able to determine to what extent they want their personal data to be exposed. Blockchain implementation in digital advertising will put back privacy control in the hands of these users and protect them from being exploited. On the other hand, advertisers who presently suffer huge waste in their budgets will experience lower entry cost barriers, and can begin to maximize their efforts and resources.

 

Papyrus platform uses the blockchain to ensure a transparent, secure and fair environment where the participants function as a team and are all rewarded adequately.