Russell Ruffino Challenges Price-Based Advertising Model

 

For many small businesses, price wars become a dilemma. At the end of the day, business owners often believe that advertising low prices will bring droves of new business through the door. Nonetheless, Russell Ruffino challenges this concept, and has done so with smashing success.

Who Is Russell Ruffino?

Before we get into why price-based advertising simply isn’t the way to go these days, it’s important that you understand just who is behind this idea. Russell Ruffino was your average Joe. Working as a bartender for $500 per week, he was in the midst of the rat race, working paycheck to paycheck at a job that he simply didn’t enjoy anymore.

After several years in the rat race, Ruffino was fed up. He was ready to do something meaningful with his life, and soon, walked away from his job. In doing so, Ruffino founded Clients-on-Demand, which quickly grew to become a multi-million-dollar company. Today, Ruffino enjoys a level of success that most can only dream about, and he has gotten there by challenging the status quo in everything that he has done.

Russell Ruffino Is Onto Something With Price Based Advertising

In following Mr. Ruffino, I’ve learned that there are several problems with allowing your business to get involved in the price war. Among the largest are:

The Types Of Customers That You Will Attract :

When your advertising is centered around the price of your product or service, the people that you are actually targeting are bargain shoppers. Sure, it’s great to make a sale, but are bargain shoppers really the types of customers that you want to tailor to.

Think about it, the bargain shopper may be brought in by a great ad about a great product at a great price. However, when you price your product or service at a bargain, you’re not making very much money with each sale. So, you quickly become reliant on repeat business from those that see your ad.

The problem with that is that most bargain shoppers simply aren’t loyal. If they can save a dollar going to your competitor and buying a product or service of lesser quality, they generally will. So, you find yourself going through a constant revolving door of paid ads, small earnings and a need to produce more paid ads to generate more pennies.

Customer Service Becomes Inadequate :

When running your business based on the price of your service, you may drive quite a few new customers through the door. However, you’re not going to make much money from each customer. So, your business quickly becomes a volume business. That sounds great, but volume isn’t a good thing.

Russell Ruffino explains that by pricing your product or service higher, you will have the opportunity to make more money with each customer. As a result, you will have more time to spend with each customer, giving you the ability to provide the top-quality service that high-end clients expect to see. This ultimately leads to repeat business and referrals of other potential high-end customers.

So, How Do You Find Clients That Are Willing To Pay The Big Bucks?

Believe it or not, this process isn’t quite as difficult as you may think. In fact, finding the high-end clients that can take your business to the next level is as simple as making a few ads on social networks with fine-tuned targeting.

The idea here is not to target the masses. Instead, it’s important to target people that actually need your product or service. For example, if you’re a business consultant, instead of advertising to everyone, go to social media and only advertise to business owners, CEOs and other members of upper management. By tuning your ads to your high-end customer base, you may pay a little more on a pay-per-view basis, but you will have the benefit of knowing that everyone that sees your ad has the potential to be a meaningful customer.

Final Thoughts

If you’re a small business owner that is getting tired of the price war, it’s time to walk away from it. Instead of competing based on prices, it’s time to compete based on quality. Simply provide the best product or service that you can, and when you do, target your marketing efforts to those that are in NEED of this product or service. In doing so, you can escape the price war and start increasing your margins, allowing you to provide better customer service, improve your opportunities to scale, and stop wasting time on customers that simply aren’t going to make you the big bucks.

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7 Sercret Strategies to Take Your Small Business to the Next Level

Every business starts out as a small business but not every business makes it to a big business status. Here’s what you can do to ensure that yours does.

As an entrepreneur you’re the proud owner of a small business. However, you don’t want your business to remain “small.” You want to see it make it to the status of a big business. Fortunately, there are some things that you can do to help ensure that your business successfully does this.

Step up Your Marketing “Game

Marketing may not seem enjoyable at the moment, but when you take a closer look at this process. You can find ways of making it more enjoyable. This is important for you to do because marketing is one of the main things you’ll do to propel your business on to bigger and better things – like becoming a bigger business. It’s at the very heart of achieving success. Fortunately, there are many great ways for you to engage in digital marketing today (e.g. hiring a company to do the work for you). What’s important though is being successful here.

Be More Productive

It’s good to have a routine that includes the various tasks you must accomplish each day so your business runs smoothly. The more effective you are at accomplishing these things which you can’t delegate, the more potential there is for your small business to become even more successful. One of the best ways of making this happen is by developing systems to streamline these processes.

Place More Focus on Customer Service

Your business’ continued success also requires you to be able to retain “desirable” clients. Having regular clients means you’ll have income you can depend on. The fact that these clients are happy with the products or services you’ve been providing also means that they’ll provide you with powerful word-of-mouth marketing. This is something that only happens when you become more focused on customer service though. Some ways of doing this are by:

  • Not only asking for feedback but acting on it
  • Quickly and thoroughly addressing any complaints that are brought to your attention
  • Making sure that you’re always available for your clients and accountable to them as well

Learn from Employing Experts and Delegating Tasks to Them

One of the biggest tasks you must face when you want to take your business to the next level is finding the right people with the right skills, experience, and expertise to help you get there. Sometimes this means that you must hire someone who has these characteristics and can help propel your business forward. When this happens, you’ll need to give up your hold on every area of your company and allow them to lead in this area instead. This is known as delegating and it’s a great way to take your day-to-day jobs and have someone else handle them so you can concentrate on other key areas of growing your business.

Another thing you can do when you open up part of your schedule is spending more time learning and developing your business knowledge. Whether this means following through on good practices or staying on top of developments that are happening within your niche, this is time well spent. You can delve into reading books, completing some online training, attending conferences, or networking.

Be Committed to Always Learning Something New

If you want your business to thrive, you must continually want to learn more about things like marketing, the evolution of today’s business environment, and your specific niche too. The use of conference speakers is one of the best ways of making this happen. They can be found online and even in self-paced programs. Of course, there are also other ways of learning new things like through mentoring, reading, and attending various workshops.

Remain Up-to-Date with Technology

Technology is interwoven throughout your business. As a small business owner you’ll benefit from understanding how this technology impacts you and how it changes. Armed with this information, you’ll be able to make better decisions for your business. You’ll also be able to save yourself time, money, and other important resources

Have Goals and a Vision That you Assess Regularly

As you work to take your business to the next level, make sure you have some goals to guide you along the way. This is the best way to measure the progress you’re making while also keeping track of the achievements you’ve already accomplished.

Additionally, you need to clarify your focus so you can find ways to push and challenge yourself. The best way of doing this is by creating a vision for where you want your business to be in 2 – 5 years from now. To do this you must first determine what your business’ unique selling point is – what makes your business unique and helps your products or services stand out from your competition. This will help you determine how you will grow your business whether this is by attracting new clients or expanding to include another niche. Of course, a lot of this will depend on your finances. Some viable options here include acquiring a business development loan from your bank and finding an investor to support you. Once you determine these things, you’ll want to make an amendment to your business plan so that it will reflect your vision, goals, and growth assessment strategies. Doing so will also help you plan so that when the unexpected happens you’re ready to deal with it head on.

Conclusion

When you heed these tips, you’ll find yourself well on your way toward success. Fortunately, there’s nothing too hard here. While it may take you a little time, this is time that you’ll want to invest in your business anyway. At least now you’ll know how to invest it in a way that will offer you great paybacks. Take the time to schedule some periods throughout your week in which you can spend time doing these things. While you may want to argue that there isn’t any time for you to do these things, honestly, you’d be surprised to find a few minutes occasionally, in places you least expect it and you’ll appreciate this since the reward is very worthwhile.

Author’s Bio:

Mila Jones is a Senior Business Consultant, with rich experience in the domains of technology consulting and strategy, she works with both established technology brands and market entrants to offer research inputs and insights on leveraging technology as a source of strategic competitive advantage. She is a prolific author and shares her expertise with tech enthusiasts on popular digital publishing platforms. She loves not only to write about several topics but also loves to explore new ideas about Lifestyle, Travel blogs and many more.

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Start a New Company With This Easy Guide

Starting a small business of your own, especially if you do it online, is easy to do and can make you a good amount of money. Open up a niche shop in your area, and you might even be able to take it on in a full-time manner and succeed all on your own. The best part is that thanks to the power of the internet and the prevalence of online shopping, you can create this new business venture right at home.

Do Market Research

With every new company, you want to do your due diligence. For one, you want to know what the market is like, who your competition is, how to sell online, how to market yourself, and so on. It is also worthwhile to understand what your legal and financial obligations are before you get too carried away. You might not need to pay a special tax until after you have made money past a certain threshold, for example. In that case, you would only need to declare your profits as part of your income and pay tax as you usually would.

Create a Business Plan

Having all the information in the world won’t help you actually put a business together. That is why this next step is so important. Creating a business plan means creating a realistic strategy on how you plan to start, run, and succeed with your new company. You will need to use the information you have gleaned during your research to create a sound business model that will work logistically and bring in customers.

Save Up Money

When starting a side business the last thing that you want is to take out a loan. That being said, you absolutely do need to know where you can get a payday loan in case of emergency. Not knowing where to go to cover an emergency repair, like to your laptop, for example, could put your company down and out of business. Alternatively, having a personal emergency could result in your business funds being taken out, bankrupting your company in an instant. In these cases, it is best to take out payday loans or bad credit loans and try to pay them back as soon as possible.

Create Your Website and Marketing

With the money you have saved, you can then set up a professional looking website and acquire the necessary marketing tools. In some cases, you could forgo the website itself (for example, if you are planning on using a seller marketplace). Where your money would go instead then is in investing in a professional studio setup. If you sell products, you will want great looking photos that will both sell and show the customer the product itself from several angles. If you are selling a service, however, a great website will be your priority instead.

Build Up Your Reputation

Last but not least you will want to build your reputation. You can do this through excellent customer service, by engaging with your followers and community, and of course by collaborating with others in your niche. People are wary of buying from new sellers online because of the inherent risk, but by building up your name this way you can assure them of your professionalism and trust.

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Revitalizing The Entrepreneur Spirit Within You

What Does it Take to Really Become a Successful Entrepreneur

Are you tired of feeling less creative and innovative? You have a chance to resurrect the entrepreneurship spirit in you. It is your attitude and approach to challenges, failures and successes that will bring change.

We are not born entrepreneurs. We become entrepreneurs through education and experiences. So, rise and shine, because when you become an entrepreneur you become a friend to the world. Entrepreneurs are important in our day to day living. Take for example, where would we be without the creative mind of Bill Gates?

Entrepreneurship spirit is not something we achieve overnight. It is a characteristic that develops in people who show passion for building something great from nothing. A person with an entrepreneurship spirit is able to push himself/herself beyond limits. Their ultimate goal regardless of the ups and downs is to become world’s biggest entrepreneurs.

First and foremost, here is how you can tell whether the entrepreneurship spirit in you is still alive;

  • Are you quick to execute?

Do you act on ideas or you are too scared to go out and try them out? Like the bible says, “Faith without action is dead”. You cannot wait for success to come knocking on your door without taking action. Whether for success or failure, an entrepreneur is not afraid of executing his/her ideas.

Those with entrepreneurship spirit are not afraid to lose. Nonetheless, they do not jump into things blindly. They play calculated moves but have in mind that success is not guaranteed.

  • Are you an optimistic individual?

Day in day out, an entrepreneur is optimistic by nature. As much as success is not guaranteed, they are always positive about their outcome. If you are seriously seeking to enter the world of entrepreneurship, you should be more optimistic than ever.

Regardless of whether they are running a small or big business, good entrepreneurs don’t compromise on quality. Imagine yourself as a paper and packaging dealer for a minute. Custom boxes, custom packaging, binders and folders would be your ideal products. As the entrepreneur you are, you would work to deliver on quality, right?

Business is all about making the customer happy and good quality products is one sure way to make the customer happy.

Do the four characteristics above reflect who you are? If not, then your entrepreneurship spirit needs to be activated as soon as possible. It’s the entrepreneurial spirit that will stir up the business person in you. Read below for ways on how to activate and maintain your entrepreneurship spirit.

  • Believe in yourself – before anything else, believe that you have what it takes. Stand behind your convictions and never lose hope. If you see yourself as a failure, you will never reach your goals. A positive mind makes a good business person.
  • Take action – step towards your goals, purpose and objectives with a positive mind. Whatever ideas you have, do not belittle them. You do not want to miss an opportunity just because you think your ideas are not worthy of trial.
  • Hire innovators – have a team of people who can take your business to the next level. A less innovative person will pull you back in regard to success. Hiring innovators will ensure that you are heading in the right direction.
  • Talk to other entrepreneurs within your field of expertise– whether as an individual or as a company, take time to listen to other people’s success stories. Believe it or not, their stories will motivate you.
  • Build confidence in your abilities and focus on your strengths rather than weaknesses. Pay more attention on what you can do and concentrate less on your incapability.
  • Be excited about what you do – even if your steps of reaching your goals are too slow, always feel good about yourself. As long as you are making steps, that’s a good thing no matter how small they are. Celebrate every achievement.
  • Treat clients’ needs with urgency – a good entrepreneur MUST deliver according to the clients expectations. Time is money, so if you have employees who are dragging their feet in matters pertaining the clients, let them go. They are bad for business.
  • Leave room for growth – as an entrepreneur, you should focus on growing your business. If your business is not recording any progress, then something is wrong.

Surround Yourself With Business Minded People

To become a successful entrepreneur you should have a head for business. Whether you have the money or not, your approach to life and business is what really matters. Basically, as an entrepreneur you will have to surround yourself with business minded people, right? That being said, you will have to hire a team of diligent, competent and optimistic employees.

The kind of team you have, will determine the places where your business goes. If you are aiming to scale higher heights, make sure you have employees who are ready to face the odds. Always remember that Success is earned.

ThePaperWorker is an online custom packaging business. If you are interested in good quality, high maintenance, stylish and durable custom boxes, custom folders and/or custom binders? Check out variety of these and much more on https://www.thepaperworker.com/custom-boxes/

 

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8 Things Small Business Owners Need to Know About Finance

Managing Finances for A Small Business

Figuring out how to manage finances is one of the most challenging things you’ll face as a small business owner. Often, people get into the business world because they have an exciting idea or product to share. The chances are that you won’t have a lot of experience with accounts, taxes and cash flow too.

While learning as much as you can about money matters can seem like an exhausting process at first, it’s something you can’t afford to overlook when you start bringing your company to life. Knowing these 8 simple things about finance will help to keep your organization on track.

1. Sometimes You’re Going to Need a Loan

When you first launch a business, sometimes it’s tempting to try and do everything by yourself. The last thing you want is to be in debt before you’ve ever started making a profit. However, the truth is that most people simply don’t have the capital required to handle the demands of a business without a little support. A loan can be the most useful tool you have when it comes to starting your business, and even overcoming cash flow problems. Just make sure that you compare your options so you can ensure you’re getting the best interest rates.

2. Have a Billing Strategy

No matter how good you are at staying on top of things like cashflow, there’s nothing to say that your clients will be just as efficient. Most companies will have at least one customer that always seems to be late when paying their bills. Too much cash tied up in your unpaid invoices can quickly lead to cash flow problems. With that in mind, it’s important to make sure that you have a billing strategy in place. The good news is that there are tools online you can use to automatically invoice clients and send them reminders when they’re late.

3. You Need to Pay Yourself

When you’re running a small business for the first time, you might find yourself trying to put everything you earn back into the company. Any extra capital is a great way to help your business grow, but you also need to look after yourself and your family too. Remember that you’re playing an important role in your company, and you deserve to get paid for your work. Don’t focus on everyone else and forget to look after yourself.

4. You Need to Spend Money to Make It

This phrase might sound like a cliché at first, but it’s true. If you want to make real progress in any industry, then you need to be willing to invest in yourself and your business. With that in mind, make sure that you take risks from time to time, and invest in your growth. This could mean that you need to take an extra loan out at some point so you can afford to buy additional equipment, materials, or pay for staff, but a good risk analysis will help you to see if it’s worth it in the long-term.

5. You Must Remember to Look at ROI

Speaking of investing in the long-term, it’s a good idea to have a way to track your return on investments. Every time you start pouring money into projects for your business, make sure that you set up a measurement system that will show you which of your strategies are good for your future, and which might not be worth the effort.

6. You Need to Constantly Monitor Your Books

Monitoring your books might be an obvious task for financial health in your business, but it’s something that people often forget that they need to do regularly. If you’re the kind of person who might leave managing cash flow to the end of the month, try setting up an hour in your schedule each day where you can look at your incoming and outgoing expenses and make some crucial notes. The last thing you want to do is neglect your accounts.

7. It Helps to Establish Good Habits

Make sure that you do everything you can to develop good financial habits – even if it just means that you block aside some time at the end of each week to check that everything is running smoothly in your business. Running a small business often leaves you strapped for time, but your financials aren’t something you can afford to cut corners on. Start building good habits for your finances now.

8. You May Need Help

Finally, don’t expect to become a professional accountant overnight just because you’ve decided that you want to run your own business. If you don’t know anything about taxes and deductions, and you don’t have time to learn, then invest in an accountant or bookkeeper to help you. You’ll thank yourself for it in the long-term.

 

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Tips for Saving Money on Your Taxi Insurance

Getting the best deal for your money is something we all strive for, particularly when looking for insurance. As a taxi driver, you probably encounter many claim-worthy situations in your day-to-day but, at the same time, you may never actually need to make a claim on your insurance. This presents a worry when it comes to both over-insurance. Having said that, it will pay in the long run to have comprehensive cover and protects you against a wide range of possibilities, from accidents and damage to your vehicle, to injuries suffered by both yourself as a driver and your passengers or pedestrians.

When searching for a quote or trying to find a cheaper premium for your taxi insurance, you need to think of all the steps you can take to reduce costs.
Here are a few tips you can take on board when searching for cheaper taxi insurance.

Choose a Less Risky Car

As you will know, the type of car you use as a taxi can significantly influence the cost of your insurance. Insurers calculate the costs of your insurance by working out the risks presented by each type of car. For example, cars with powerful engines that have a history of being in accidents will cost a lot more to insure than smaller-engine cars.

Therefore, if you drive a car that has less risk of being in an accident you will pay less to insure it. Although it may be unavoidable in certain circumstances (you may be assigned a particular make and model depending on the firm you work for), it pays in the long run to have a car that is less expensive and less powerful.

Have Experience & A Clean Record

Drivers with clean records will pay less for their insurance. Obviously, a clean driving record proves that you are a safe driver and unlikely to influence an accident through your driving skill. Anything from points for speeding, driving under the influence of drink or drugs, or any type of criminal conviction will have a huge impact on the price you pay for your taxi insurance.

Similarly, your age will influence the price of your premium. Those under the age of 25 will find it a lot harder to get cheap taxi insurance than other age groups. Unfortunately, the statistics show that people under 25 get into a great many more accidents and therefore present greater risk on the road. These risks are compounded further by the fact that taxi drivers are on the road a lot more than standard motorists.

Use Telematics to Prove Safety

Nowadays, there is technology that can be put in place to prove to your insurance company that you are driving safely, thereby presenting less risk. You can put a black box tracker in your car which can record information about the state of your driving, including speed, braking distance, and how quickly you take turns.

All this information presents a clear picture of your driving ability to your broker, giving them the opportunity to revise the cost if your taxi insurance premium to go in line with your risk.

Change Your Excess

Your excess refers to the amount you would have to pay out in the event of a claim. If you increase your excess then you will more than likely pay a less expensive premium, however this could end up costing you quite a lot if you do get into a situation where you need to make a claim. It might be worth looking into this, however it pays to be mindful.

Be a Named Driver

If you work for a company and drive the same vehicle every single day, it might well be worth getting named driver cover as part of your overall taxi insurance policy. If drivers are named, then the insurance companies have a very clear view of the risks of each driver and each car.

This is particularly useful if you have a good amount of no claims bonus as it means the savings can be passed back along to yourself.

Make the Move to Electric

Electric vehicles are becoming more and more popular with drivers across the world. They can benefit both the environment but also your pockets! They are generally cheaper to repair than other cars with standard fuel, they actually cost less to insure.

Although they are not as widely-used as they may be over the coming years, it could be a good idea to get ahead of the game and start driving electric.

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The Benefits of Having a Personal Loan: When Do You Need One?

 

There is nothing unlimited in this world. All things are finite, be it the material things or the ones that are more metaphysical. Because of this fact, we need to find ways on how to avoid becoming short of the things necessary to survive, grow, and thrive in this life. So save time by knowing where to go for what you need.
Not having enough of something we need to expand our life style or cause, constraints us from being more productive, and it stops us in our tracks from improving our standard of living. One of the best examples of this issue is not having enough money, or a project being under-capitalized.
We all know how limiting this feels, however, not to worry because there are personal loans that are specially designed to save the day, and your time.
In this article, we’re going to talk about the benefits of having one. We’re also going to tell you when is the perfect time for you to get a personal loan. Once you’re done reading through, you’ll find it easy to compare the best personal loans available.

 

 

Easy Application Process

One of the best things about personal loans is that they’re easy to get. They are different from other loans because the process of applying for one isn’t that complicated.

There are even some personal loans that will only take you as little as 24 hours for you to get the money. That’s how cool these loans are, making them perfect if you need to have emergency funds ASAP.

Few Documents Required

Another cool thing about personal loans is that you don’t need to present a lot of documentation. This is what makes this type of loan fairly easy to get.

Compare that to the piles of documents required in getting a car loan or a home loan. There are some personal loans that only require you to submit a few basic documents, just like your proof of income and proof of address.

This is one of the reasons why most people prefer applying for personal loans. There’s much less risk involved in the part of the lender, that’s why they don’t need a lot of documentations.

loan application in business folder showing financial investment concept

Multipurpose

Personal loans can be used for a wide variety of purposes. The money might either be used for emergency reasons such as medical and miscellaneous expenses.

Or you might need it to fund your latest home improvement endeavor. You can also use it to upgrade your car or to buy the latest gadgets.

Whichever you want, you have the freedom to spend it on whichever way you like. The flexibility of this type of loan is what makes this a perfect choice for people who need money to fund whichever project they need to spend it on.

No Collateral Needed

You don’t need to worry a lot if you’re unable to pay your personal loans. Why? It’s because there are no collateral needed.

The collateral is the asset or property that you’re going to surrender to the company if you are unable to repay the loan. In the case of personal loans, you don’t need any of those.

This makes it a very attractive choice for borrowers because there’s no risk of you losing your properties.

Shorter Loan Tenure

Compared to other types of loans, personal loans usually have a shorter amount of loan tenure time. There are personal loans which can be repaid in as fast as 12 months.

However, if you need more time to repay the loan, you can opt for the ones which have a longer tenure time. There are those that can be repaid for as long as 60 months.

The Perfect Time to Get a Personal Loan

The perfect time for you to get one is if you are avoiding risking a large or valuable asset. Remember, you don’t need to offer any collateral when applying for a personal loan.

This makes sense if you don’t have any assets to use as collateral. These personal loans also have a far smaller interest rate compared to other loans. So if you want to save up on interest, then this is what you need to get.

 

Final Thoughts

Having a personal loan is indeed the best way to borrow money. Not only do you not have to risk any property, but you also get to save money thanks to the lower interest rates. You also have total control as to when you want to pay it because you can pay them within a year or as long as 60 months.

With all of these being said, having a personal loan is indeed one of the best, if not the best way to acquire and borrow money to fund whatever endeavor or project you need to spend on.

 

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Best Email Marketing Strategies to Boost Your E-Commerce Conversions

The Personal Human Touch

Recent developments in technology have contributed to boosting up the industry vertical of e-commerce websites to a great extent. However, with extensive growth in the e-commerce business, it has been closely observed that the human touch gets missed by the users in their buying experience. Users usually do not have access to communicate with any physical entity while buying products online that restricts them with their buying choices in more than one ways.

We have seen that e-commerce drives online sales, but an online store without a proper email marketing support lacks sales enablement. Email marketing conversation keeps the e-commerce store alive and relevant for the customer. The biggest challenge that businesses face while applying email marketing strategies to accelerate their e-commerce conversions is that the control of the email communication between a brand and the customer is always in the hands of the latter. Let us look at some of the ways following which one can get over with such challenges in a smooth manner, and get maximum business benefits with e-commerce.

Choose a Catchy and Attractive Subject Line

You might have heard the term that first impressions are always the last. Imagine your users working on their desk, and an email message pops up on their smartphone featuring your best offers of the season. Putting up the same in front of them in the best and most creative way would be the key to pique their interest in focusing on your mail. Choosing a perfect subject and preview line is always crucial to creating an impactful impression over your customers. Not only that it attracts them more towards your brand, but it also strengthens their trust towards your brand offerings.

Make them Open your Mail

There are tons of promotional emails that a customer receives on a daily basis on their email accounts. It is not necessary that they are going to open each one of them. In fact, there are many emails that directly go to the spam folders to never to be explored by them. How should you manage to convince them to open your promotional mail? With an attractive subject line already in place, an effective preview text is highly crucial for grabbing their attention in the space of just a few seconds. Optimize your preview text to establish further communication with your customers make a big difference.

Lock the Attention of Your Customers

If you want your customers to act on your emails, you must have a clear strategy to increase their curiousness to catch a certain offer that you are throwing in their court. To start with, address the consumer in a personalized manner to establish an emotional link with them in the first place. In your email content, the learning quotient must have a powerful convincing and explanation power to enable them to understand the offers and drive their learning towards your brand in a crystal clear way. You can also present the content with the exact quantum of cost value to entice them towards taking definitive action.

Use Special Occasions for Your Advantage

Holidays and festivals bring with them an air of positivity and eagerness to purchase new items. Creating your email campaigns revolving around holiday season themes can make a whole of difference for your email marketing success. Research data has clearly shown that during the times of Christmas, New Year and other big occasions, big portions of sales are directly driven by the customer traffic attracted by email marketing campaigns. Incorporate this fun email marketing strategy in your emails to get instant positive results to boost up your e-commerce sales during the times of holiday seasons.

Start an email Series

Make it a fun experience for your customers from the very beginning by attracting your visitors with a series of email campaigns. As a welcome gesture, offer them lucrative discounts to build strong relations and boost your conversions. Besides highlighting your brand best features, it also works as excellent advertisement support for your brand. Make email series post-purchase including information related to shipping, and other tracking details. You can also ask your customers to put their valuable feedback once receiving their products to encourage them to stay on your website for a prolonged time and build your brand trust in them. A series focussing towards asking your customers to shop back and rewarding them to stay with your brand for a long time would further play a decisive role to boost up your sales.

Make Your Promotional emails more Personalized

Using personalization in your email marketing would be a sure shot way to enhance your e-commerce sales. However, you do not have to fake familiarization by addressing your clients with their personal nicknames. Sending bespoke content suiting the individual needs of individual customers would lead to greater traffic on your website. You can start using this strategy by segmenting your custom preferences on the basis of gender. You can also take assistance from previous interaction with your targeted customers that will make it clearer to you about their individual preferences. Analyzing the past purchased products by your customers shall also enable to create a better and compelling email framework for increasing your sales. There are better chances that the customers would likely buy any item that is similar or complementary to what they have purchased in the past.

Keep Your Call to Action Catchy

Having an impactful call to action display encourages your customers to click on the same and enter your website to further move towards making an effective purchase. Design your call to action message visibly attractive, legible and powerful. Having provided an impressive call to action is as important as detailed information related to yourbrand offerings and offers. You can use unique color scheme related to the color of your brand logo and website for the style of your email. You don’t have to make its size bigger than the other content, but the use of right color, button shape, and a catchy line would do the trick.

Redirecting the Audience to Your Website’s Landing Page

It is absolutely essential for your marketing team to put a link of your landing page in your promotional emails. No email marketing is complete without directing the audience to your landing page. Ultimately, your end goal is to enhance your online purchase that creates the necessity to put a clear direction sign for your customers to visit your main website or any important landing page with a dedicated link mentioned below it. If you are sending these emails for a special purpose or occasion, it would become easier for your audience to explore the page by putting a link for them.

Increase Click-through Rates with A/B Testing

The technology related to A/B testing refers to creating more than one title for the subject line of your email. Analyze your conversion rates with the emails and understand which of the emails scored better than others for increasing your sales. In order to achieve positive results out of this, you must send several emails and observe how many customers subscribed to your services after reading which of these emails. To achieve better clarity over the concept, hire an expert digital marketing company with SEO experts to incorporate this attractive technique in your email marketing in a better way.

The Power of a Thank You email

Your work doesn’t end with selling your products to the customers. They have spent their hard-earned saving on your items that need to be acknowledged to establish a lasting relationship with them. You can do so with a thank you mail to individual customers listing the items that they purchased along with links of related items, additional offers, any special offers on the items of similar genre. You can also ask them to review your products after a while to remind them about the special offers that have been running on your website at the current moment.

Remind the Customers to Finalize their Purchases

There are times that customers add their items in the cart but forget to purchase due to different personal reasons. Send them a reminder mail to make the purchases, and the chances that they are going to perform the action become better. Make the email attractive by posting the items to-be-purchased in your email that would invariably lead them to complete the final step of making the purchase.

At the end of it, it all comes down to the knowledge that with the recurring developments in technology, man is turning into machine, and machine is turning into a man. With a great amount of work performed by the machines, a lack of human interface is quite visible when it comes to e-commerce business interactions. Humanizing e-commerce through great content-driven email marketing campaigns would give a definite boost to your lead conversions over your e-commerce websites.

Author bio:

Being a senior business associate, Peter Davidson strives to help different brands and startups to make effective business decisions and plan effective business strategies. With years of rich domain expertise, he loves to share his views on the latest technologies and applications through his well-researched content pieces. Follow him on Linkedin and Twitter.


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Transferring Your Skills Into Income

 

Earning extra money on the side has rapidly become the mainstream whether through the gig economy, consulting, or side hustling. In fact, nearly four in 10 Americans have a side hustle, according to Bankrate.com. And while you could just do some odd jobs here and there to earn extra cash, you can take it a step further and transfer your skills and interests into sustainable, consistent income. The trick is figuring out your strengths and skills and identifying the right opportunities along the way. Here’s how to get started.

Play to Your Strengths

Just because your former colleague is making a killing at project management doesn’t mean it’s necessarily a good fit for you. Take an assessment of your strengths from organization to leadership and start brainstorming ways to transfer those skills into income. For example, someone highly skilled at marketing and promotion may be well suited to help online entrepreneurs launch their info products. Another idea is to walk budding business owners through the process of gaining organic promotion through outlets like Instagram. The more you can focus on your natural superpowers in business, the more likely you are to find the right work opportunities.

Research Opportunities that Fit Your Skills

Of course, making up a list of strengths doesn’t always reveal a clear path to income generation. This is where researching existing opportunities from franchises to direct sales businesses comes in. Consider where your skills and strengths lie. If you’re skilled at sales and networking, selling products could be a perfect fit. Meanwhile, a passion for creating healthy snacks and smoothies while running your own team could lead to a franchise opportunity. It’s always wise to really research the validity of those companies — from Amway to Smoothie King — to find the best fit. Always look for proven business models with a track record for success that fits your schedule and lifestyle.

Keep it Flexible

It can take some time to match up the right skills with an ideal opportunity. While you launch that side business selling products to consumers to flex your entrepreneurial sales muscles, look for new ways to improve your business skills along the way. Take online classes or courses at community centers and stay flexible to new ideas and interests. You might discover that your interest in sales pairs well with your interest in healthy living and teaching others about the products you love to use.

Shadow a Mentor

Partnering with a mentor is also a powerful way to identify your skills and find a path to income. Ask a former colleague, supervisor, or someone in your community to help you on your journey. Make sure to choose someone who has proven success in areas you’re interested in. Try meeting once or twice a month and working through your ideas and questions. Your mentor can help identify how your skills in bookkeeping or copywriting can directly lead to opening your own business or consulting on the side. From there, you can work with a mentor to figure out how to fill in the gaps from start to finish.

Ask Your Network

Your own network has valuable insights to your skills and strengths. Meeting up for a coffee date with a friend or colleague and asking for help in identifying your skills and brainstorming income opportunities can spark new ideas. You may discover that you never thought much about your ability to come up with ideas quickly and how small businesses would value that skill in marketing and advertising.

Your skills are valuable with the potential to make real money, but it can take a little detective work to put all of the pieces together. Start by playing to your strengths and researching proven business ideas and models to help put money in your pocket.

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A Budget Business: Online Ventures to Start with Zero Money

Is an OnLine Internet Business For You

Unlike with a bricks and mortar store, an internet business doesn’t necessarily require a substantial amount of capital for you to get started. If you have a computer, a hard work ethic and a good online business idea, you could soon be making a superb annual revenue. If, however, you are stuck for ideas and are looking for a light bulb moment, here are some online ventures to start with zero money.

Drop Shipping

The beauty of drop shipping is you don’t need to have cash in the bank to sell high-quality products to your customers.

For example, you will not need to purchase a large inventory of products, as you will only buy an item from a wholesaler when a customer places an order on your website.

Plus, as they will keep the products in their warehouse and will process a delivery to a customer, this can reduce your overheads even further.

You will, however, need to find the right product to sell on your website to make a great profit.

For example, if you want to develop an e-commerce clothing brand, you should find reputable t-shirts, trousers and hoodies suppliers, which could cater to consumer demand.

 

Digital Information Products

An internet business also allows you to sell digital products, which should provide your customers with value for money. As you’ll have no physical products to sell, you will not need to worry about manufacturing, warehousing or distribution.

You can, therefore, create information products for free, which you can then sell for a fixed price to a customer.

Some of the most popular digital information products include:
  • eBooks
  • Travel guides
  • A recorded webinar
  • Videos
  • An audio interview
  • Instructional booklet

It is, however, essential to make sure the digital product is both engaging and useful to generate a sizable amount of sales.

An Online Consulting Business

If you have extensive experience in a field and believe you have considerable knowledge you can pass on to others, an online consulting business could be an ideal option.

It is easy to get started, as you will need to set-up a website, identify a target market, set consultancy rates, and start networking in your industry to attract clients.

It can be a rewarding online venture, as it will enable you to earn a living while passing on your expert knowledge to other professionals, which can help them to excel in their chosen field.

Video Monetization

There are many online video publishing websites that allow you to monetize your videos, such as YouTube. If you can produce high-quality, informative, or entertaining videos on your smartphone or computer, you could earn a substantial profit.

Profitable YouTube video ideas can include:

  • How to videos
  • Cooking videos
  • Gadget reviews
  • Book reviews
  • Online tutorials
  • Blogger interviews
  • Fitness videos
To start monetizing your videos, you will need to link your channel to Google AdSense, and you’ll make 68% of the ad revenue. If a user watches 30 seconds or more of an advertisement, you’ll receive around $0.18 for the view, which can amount to a hefty sum over time.

 

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