So, you have finally decided that it is time to embrace the world of flyer and poster advertising in order to reach a vast pool of potential customers who may not be able to find you on the internet. This is definitely a smart choice. Given the fact that it takes a professional marketing expert to help you propel your business to the “top of the heap” when it comes to search engine rankings, you may have begun to consider flyer design as an affordable and realistic alternative to other purely digital methodologies.
Those who make the time to properly plan and execute their flyer design strategies often reap serious reward without a serious budget. After all, this is one of the best methods you can use to capture the attention of your local demographic, particularly if you are appealing to young or middle-aged consumers who often walk to and from work or social establishments. This will be good because it will get your flyers out in the public eye and get them known around the local area with very little cost.
Although it may be tempting to dive into your first flyer design and incorporate a wide variety of text and images, it is very important to remember that flyers work best when they deliver a small amount of information quickly. After all, most people don’t stop to read flyers – instead, they rapidly scan them while they are walking. Because of this, you need to make sure that critical information, such as the name of your product / service / event and pertinent contact information, is clearly displayed in the central region on your flyer. Make sure that your text is written in a legible font that doesn’t sacrifice clarity in favour of stylised design. It may also help to make your flyer colourful, but making sure the information can be read. The reason for this is that it will catch potential consumers eyes and it will draw them to your flyer.
Don’t reserve too much space for large images.
Although graphics and other eye candy are helpful in terms of keeping your readers engaged, you still need to work diligently to make sure your flyer is compelling enough to peak their initial interest. It is essential to keep in mind that the best images are never free – although you may be tempted to quickly snag a buzz-worthy picture of the web, this could lead to serious legal trouble. If you don’t have the funds to purchase stock images or hire a graphic artist, explore what design options may be available through the use of color and text. Some of the best flyers ever designed have relied solely on the written word to capture the imagination of readers.
Appeal to your demographic.
Your flyer should accurately reflect the characteristics and the lifestyle of the audience you are marketing to. The closer you can get to mirror the aesthetics that your audience want, the more likely you will get calls to action. This strategy includes a combination of text and images. Your word choice should match closely the sophistication of your audience, while your images should closely relate to the experiences, interests, desires and habits of those you are hoping to connect with. It is important to build a close relationship with your potential consumers because you can have a working relationship which will make your business expand due to the personal touch with consumers. If you can keep these key concepts in mind, your next flyer will be much more likely to provide the rewarding return-on-investment you are looking for. Good luck!