Instagram to Launch Video Channels to Compete With YouTube and Snapchat

 

Facebook-owned Instagram social media sets out to launch a completely personalized video feed worldwide. The Explore channel is going to help you discover brand new footage which is going to be adaptable and adjustable to your own preferences. Basically, as you go on and like different posts and photos, Explore is going to adjust the videos which are posted on your feed based on the collected data.

Furthermore, in order to restrict a certain type of video posting, Explore would provide you with the option to tap on the “See Fewer Posts like This” button. This would provide you with a chance of limiting the amount of videos which are posted to your feed. Even though US citizens have already been using this particular feature for a few months now ever since April, on the 26th of July the feature was launched globally.

Competing With Snapchat and YouTube

Instagram is without a doubt in the top 5 of social media websites. However, it is clear that the company wants to put a significant emphasis on videos and prioritize them as the application grows and goes forward in the industry. The social media recently boosted the amount of videos you can upload. Its latest and most current intentions are to make videos easier to discover based on the personal preferences of every single user. On the 26th of July Instagram officially launched the “videos you might like” tool kit which provides a particularly individualized list of videos.

Reasons for the Change

Now, the first thing that has to be mentioned is that the video preview is going to present you with the entire clip and it’s also going to present you with a list of other videos that you might find enjoyable. The assumption is based on the overall activity that you exhibit in the social media. The overall time which people spend on watching videos on Instagram has effectively increased with more than 150% over the last 6 months. The intention of the company is to capitalize on that trend by making it easier for people to discover clips they might find enjoyable.

The Explore Page

You can find the personalized channel on the Explore page of Instagram. It depicts photos as well as videos that you might find enjoyable. As you scroll through the Explore grid, you can also take a look at the “Featured” channels which are going to be filled with specific videos covering topics like the 2016 Olympics, Halloween, New Year’s Eve and many of the kind.

The intuitive software gets better the more your activity increases. Basically the more posts you like, the more Explore is going to pick up the trends and provide you with appropriate suggestions.

 

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