The Best Ways of Marketing An Online Finance Business on Twitter

 

 

Social media marketing has become a major part of any businesses marketing plan. This includes online finance businesses. Marketing an online finance business on Twitter takes planning. There are different ways of marketing on Twitter because it is different from other social media services. Here are some of the best ways of marketing an online finance business on Twitter.

 

  1. Optimize Your Business’s Twitter Bio

One of the first things that you should do when you want to market a business on Twitter is to make sure that the bio reflects your business. There should also be a link to your business’s landing page. This is also where you set the tone of your content since a consistent tone allows people to clearly understand what your business is and what it does.

 

  1. Tweet Regularly

The best way of marketing an online finance business on Twitter is to tweet regularly. Tweeting regularly is a sign of a healthy, active profile. If you only tweet about once a week or once every few months, you are not keeping up with other companies in the same field. The worst part is that people will forget about your business, especially if they do not hear regularly from your company.The best option is that you should tweet and engage with people daily on Twitter. You should make sure that you are only retweeting and tweeting, useful and relevant information. This helps people know what your business is and decide if they should be following your business’s Twitter account.

 

  1. Use Videos and Images

It is very easy to scroll through pages of text posts on Twitter without really reading any of the posts. Videos and images drive up to four times more clicks and retweets on Twitter. Videos, images, and other media can provide more information in a post, compared to a text post. You can also repost these styles of posts every few days or weeks without customers becoming bored with the same content.

 

  1. Have Special Discounts or Deals for Twitter Followers

There are many ways that you can increase your Twitter followers. This could be a small discount that your new followers will receive. You can also offer a discount if they retweet, a post, or share photos and posts using a specific hashtag. This is a great way of getting your business out there and builds engagement with your followers.

 

  1. Follow Popular Hashtags and Trends

If you want to have your tweets seen by more people, you should be looking at the popular hashtags and trends to see if there are any that would apply to your business and fan base. You will need to be very careful when you are using popular hashtags and trends because it could backfire if you do not know all the information about them.

 

Twitter marketing can be an important part of a social media marketing plan. Twitter has become a great option for businesses because there is a huge amount of users on the website each day.

 

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Statistics for Video Views in Marketing, on Websites, and Social Media

Video as a Marketing Tool

Video is a potent online marketing tool if you know how to use it. It is a cost-effective way to extend your reach, enhance your brand, and grow your business. The use of videos is perhaps more important today than ever as consumers are increasingly faced with an abundance of platforms that have become a staple of their daily lives.

Today’s consumers are more sophisticated than ever. They are increasingly interacting more and more with on-screen graphics and videos through virtual communities such as YouTube, Facebook, Snapchat, Vimeo, Instagram, and even Twitter.

With this in mind, we have identified some of the most exciting statistics for video views to help marketers and individuals understand the power of video as a marketing tool.

  1. 97% of marketers say videos help consumers understand products (Hubspot)

Technology has revolutionized the means through which customers find product information. The advent of the internet and growing awareness among the mass public means that customers now use the internet to understand a product in detail from every perspective instead of waiting to be sold to.

Consequently, marketers are advised to use explainer videos that make complicated things simple by explaining their product features in a way that costumers understand to boost engagement.

  1. Globally, consumer internet video traffic will be 80% of all internet consumer traffic by 2019 (Tubularinsights)

Consumer internet video traffic will dominate other types of traffic, accounting for 80% share of the global market by 2019.

  1. 81 percent of businesses now use video for marketing (Hubspot)

Due to its ability to boost engagement, conversation, and sales, 81 percent of companies now use video as a marketing tool.

  1. 78 percent of businesses revealed videos provide a good return on investment (ROI) (Wyzowl)
  2. 82% of companies intend to spend more on video marketing in 2018 (Wyzowl)
  3. 76% of marketers admit video help their organization increase sales (Wyzowl)
  4. YouTube is the most visited site after search engine, Google (Alexa)
  5. 99 percent of businesses who already use video say they will continue to do so in 2018 (Hubspot)
  6. 72 percent of consumers would instead use video to learn about a product than other types of content (Hubspot)
  7. 83 percent of audience would consider sharing a video they like with others (Hubspot)
  8. Using a video on a landing page can boost conversions by 80 percent (Invisia)
  9. Your website is 53 times more likely to jump to the top of Google search results you embed a video in your site (Yumyumvideos)
  10. Snapchat users watch 10 billion videos each week (Adweek)
  11. 82 percent of Twitter users view video content on the site (Twitter)
  12. Instagram is the only site where photos receive more engagement than videos (Sprout Social)
  13. Social video generates 1200 percent more shares than image and text content combined (Wordstream)

 

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How to Start a Career in Internet Marketing

 

The digital marketing platform is growing faster than the traditional methods used before. This makes it more effective for companies to advertise their products. Many marketers are making more money in the digital marketing platform and that has inspired many people to join. However, you need significant tips that will enable you to start your career in digital marketing smoothly.

Gain writing skills

A digital marketer must have good writing skills. Most of the websites are written in English. Your marketing content can only be effective if it makes sense to the targeted customers. The employers will also focus on this aspect before contracting you. It is apparent that not everybody has good writing skills. However, with proper training, you can easily learn these skills.

Always learn

The performance of the online marketers depends on their depth of knowledge in this business. Apart from that, the technological changes tend to affect this career too. That means you are not supposed to quit learning the moment you begin. As the industry is dynamic, make certain your knowledge is updated. Be committed to learning everything pertaining to this business.

Learn Excel

After successfully getting the online marketing job, you will be required to make reports. You will discover there is no better brand for making reports than Microsoft excel. It is imperative to take sufficient time to know more about the Microsoft excel to make the work lighter. You can subscribe for training from the computer experts. This training will boost your proficiency.

Learn from others

Networking will also be of great assistance to you in making it in this career. There are professionals in this career who have already established themselves. It is wise to relate with them with an intention of learning from them. With their help and guidance, you will evade the challenges they encountered in establishing their careers. Their assistance will limit the chances of failing to take off.

Certification

Many people are aspiring to become digital marketers yet they do not have proper certifications to prove they are proficient in using SEO. For the period online marketing has been running, there were no restrictions for the people that ventured into it. However, some companies recruiting the marketers want certified experts. Joining an online course will give you an upper advantage.

Experience

To understand digital marketing properly, you should seek experience on your own. Have your own strategies and test them. This will enable you to know which the strategies will work and which ones won’t. Personal training will eventually make you more competent and skilled. However, while seeking experience, do not give up. Your success in this career is a function of what you know.

Personal Branding

Companies are looking for individuals with the ability to spread awareness of their products within the online market. You can meet that demand when you have a strong online presence. That is what most companies value. They know through your networks their sales will increase.  It is advisable to work on personal branding. Make yourself an admired digital marketer.

Author Bio

Derek Iwasiuk run’s a national digital search engine optimization firm headquartered in Minneapolis. He also spends a lot of his free time educating thousands of young people in LA SEO and top agencies. You can also follow him on twitter @Diwasiuk.

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