Best Email Marketing Strategies to Boost Your E-Commerce Conversions

The Personal Human Touch

Recent developments in technology have contributed to boosting up the industry vertical of e-commerce websites to a great extent. However, with extensive growth in the e-commerce business, it has been closely observed that the human touch gets missed by the users in their buying experience. Users usually do not have access to communicate with any physical entity while buying products online that restricts them with their buying choices in more than one ways.

We have seen that e-commerce drives online sales, but an online store without a proper email marketing support lacks sales enablement. Email marketing conversation keeps the e-commerce store alive and relevant for the customer. The biggest challenge that businesses face while applying email marketing strategies to accelerate their e-commerce conversions is that the control of the email communication between a brand and the customer is always in the hands of the latter. Let us look at some of the ways following which one can get over with such challenges in a smooth manner, and get maximum business benefits with e-commerce.

Choose a Catchy and Attractive Subject Line

You might have heard the term that first impressions are always the last. Imagine your users working on their desk, and an email message pops up on their smartphone featuring your best offers of the season. Putting up the same in front of them in the best and most creative way would be the key to pique their interest in focusing on your mail. Choosing a perfect subject and preview line is always crucial to creating an impactful impression over your customers. Not only that it attracts them more towards your brand, but it also strengthens their trust towards your brand offerings.

Make them Open your Mail

There are tons of promotional emails that a customer receives on a daily basis on their email accounts. It is not necessary that they are going to open each one of them. In fact, there are many emails that directly go to the spam folders to never to be explored by them. How should you manage to convince them to open your promotional mail? With an attractive subject line already in place, an effective preview text is highly crucial for grabbing their attention in the space of just a few seconds. Optimize your preview text to establish further communication with your customers make a big difference.

Lock the Attention of Your Customers

If you want your customers to act on your emails, you must have a clear strategy to increase their curiousness to catch a certain offer that you are throwing in their court. To start with, address the consumer in a personalized manner to establish an emotional link with them in the first place. In your email content, the learning quotient must have a powerful convincing and explanation power to enable them to understand the offers and drive their learning towards your brand in a crystal clear way. You can also present the content with the exact quantum of cost value to entice them towards taking definitive action.

Use Special Occasions for Your Advantage

Holidays and festivals bring with them an air of positivity and eagerness to purchase new items. Creating your email campaigns revolving around holiday season themes can make a whole of difference for your email marketing success. Research data has clearly shown that during the times of Christmas, New Year and other big occasions, big portions of sales are directly driven by the customer traffic attracted by email marketing campaigns. Incorporate this fun email marketing strategy in your emails to get instant positive results to boost up your e-commerce sales during the times of holiday seasons.

Start an email Series

Make it a fun experience for your customers from the very beginning by attracting your visitors with a series of email campaigns. As a welcome gesture, offer them lucrative discounts to build strong relations and boost your conversions. Besides highlighting your brand best features, it also works as excellent advertisement support for your brand. Make email series post-purchase including information related to shipping, and other tracking details. You can also ask your customers to put their valuable feedback once receiving their products to encourage them to stay on your website for a prolonged time and build your brand trust in them. A series focussing towards asking your customers to shop back and rewarding them to stay with your brand for a long time would further play a decisive role to boost up your sales.

Make Your Promotional emails more Personalized

Using personalization in your email marketing would be a sure shot way to enhance your e-commerce sales. However, you do not have to fake familiarization by addressing your clients with their personal nicknames. Sending bespoke content suiting the individual needs of individual customers would lead to greater traffic on your website. You can start using this strategy by segmenting your custom preferences on the basis of gender. You can also take assistance from previous interaction with your targeted customers that will make it clearer to you about their individual preferences. Analyzing the past purchased products by your customers shall also enable to create a better and compelling email framework for increasing your sales. There are better chances that the customers would likely buy any item that is similar or complementary to what they have purchased in the past.

Keep Your Call to Action Catchy

Having an impactful call to action display encourages your customers to click on the same and enter your website to further move towards making an effective purchase. Design your call to action message visibly attractive, legible and powerful. Having provided an impressive call to action is as important as detailed information related to yourbrand offerings and offers. You can use unique color scheme related to the color of your brand logo and website for the style of your email. You don’t have to make its size bigger than the other content, but the use of right color, button shape, and a catchy line would do the trick.

Redirecting the Audience to Your Website’s Landing Page

It is absolutely essential for your marketing team to put a link of your landing page in your promotional emails. No email marketing is complete without directing the audience to your landing page. Ultimately, your end goal is to enhance your online purchase that creates the necessity to put a clear direction sign for your customers to visit your main website or any important landing page with a dedicated link mentioned below it. If you are sending these emails for a special purpose or occasion, it would become easier for your audience to explore the page by putting a link for them.

Increase Click-through Rates with A/B Testing

The technology related to A/B testing refers to creating more than one title for the subject line of your email. Analyze your conversion rates with the emails and understand which of the emails scored better than others for increasing your sales. In order to achieve positive results out of this, you must send several emails and observe how many customers subscribed to your services after reading which of these emails. To achieve better clarity over the concept, hire an expert digital marketing company with SEO experts to incorporate this attractive technique in your email marketing in a better way.

The Power of a Thank You email

Your work doesn’t end with selling your products to the customers. They have spent their hard-earned saving on your items that need to be acknowledged to establish a lasting relationship with them. You can do so with a thank you mail to individual customers listing the items that they purchased along with links of related items, additional offers, any special offers on the items of similar genre. You can also ask them to review your products after a while to remind them about the special offers that have been running on your website at the current moment.

Remind the Customers to Finalize their Purchases

There are times that customers add their items in the cart but forget to purchase due to different personal reasons. Send them a reminder mail to make the purchases, and the chances that they are going to perform the action become better. Make the email attractive by posting the items to-be-purchased in your email that would invariably lead them to complete the final step of making the purchase.

At the end of it, it all comes down to the knowledge that with the recurring developments in technology, man is turning into machine, and machine is turning into a man. With a great amount of work performed by the machines, a lack of human interface is quite visible when it comes to e-commerce business interactions. Humanizing e-commerce through great content-driven email marketing campaigns would give a definite boost to your lead conversions over your e-commerce websites.

Author bio:

Being a senior business associate, Peter Davidson strives to help different brands and startups to make effective business decisions and plan effective business strategies. With years of rich domain expertise, he loves to share his views on the latest technologies and applications through his well-researched content pieces. Follow him on Linkedin and Twitter.


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Spam and Fraud Fights Come at a Cost to Twitter

 

Spam and Fraud Fights Come at a Cost as Twitter Growth Slows Down Over Clean-Up Project

Online news and social networking service, Twitter has seen its stock fall 20.5% due to its efforts to purge the platform of fake accounts, according to a USA Today report. The decline, Twitter’s second most significant loss since 2013, represents a serious source of concern for the San Francisco based company.

Twitter lost nearly $5 billion after losing 1 million monthly active users following its decision to clean up the platform, The Guardian reported. In spite of the setbacks suffered, however, the company maintains that it is not backing down on its attempts to clamp down on spamming, as it believes the move is in the overall interest of the service and will ensure long-term growth.

Shareholders have been told to expect a continued decline in the current quarter as Twitter intensifies efforts to ensure civil discourse by stamping out bad behavior. “The continued attempts ‘to prioritize the health of the platform,’ could result in a continued decline in the current quarter,” USA Today quoted the company as telling shareholders in a letter.

Desired Outcomes Are Being Achieved

Twitter said that the measures it put in place to tackle trolls, spam, and bots are achieving the desired outcome, as abuse reports from both search and conversions have reduced by 4- and 8% respectively.

Despite the setbacks suffered, it is not all doom and gloom for Twitter. The USA Today reports states that the organization recorded a 20% rise in its revenue to $710.5 million in the second quarter of 2018, surpassing its forecast of $697.4 million for the period. The firm also made profits of $100.1 million in that time.

This comes as no surprise because most of the accounts being deleted are those that had been blocked for varying reasons such as being compromised or used for spam. As a result, they were already unable to post to the platform.

Also, it is believed that efforts to rid the platform of trolls and spam will further endear twitter to regulators and advertisers, who hope to be left with a higher quality user base.

Famous People Take a Hit

Twitter’s decision to prioritize the health of the platform resulted in many users losing followers. The imposition of measures had led to popular figures such as former president Barack Obama losing over 2 million followers.

Singer, Katy Perry lost around 3 million followers, with her follower count now down to 107 million from 110 million, according to a separate report by the New York Post. President Trump lost about 3200,000 followers, as his followers’ count fell from 53.4 million to 53.1 million.

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The Five Biggest Business Plagiarism Scandals

Throughout history, plagiarism has always been present, but never more so than in the current digital age. Where the internet is filled to the brim with content, with more being posted each and every day, it can be difficult to truly know whether what you are reading is original content. However, while most plagiarism cases are dealt with easily or float under the radar, there are some higher profile cases that certainly haven’t had that benefit! From the likes of Amy Schumer, to Melania Trump and even The New York Daily News, the following certainly could’ve done with a plagiarism checker! Without further ado, here are the five biggest plagiarism scandals of recent years.

The New York Daily News

The New York Daily News case was one that taught editors and writers across the globe a valuable lesson – keep drafts, notes, and ensure you save any relevant emails! They might not seem like much once the piece is done and ready to go, but you never know just when it might prove useful.

On April 19th 2016, journalist Shaun King had an article published that readers noticed was very similar to one published much earlier by The Daily Beast. Of course, this was immediately accused of being plagiarised, but there was an unexpected twist to come! King took to twitter after the accusations with evidence of timestamped emails that contained his original submission, and it turned out it was in fact an editorial issue! Jotham Sederstrom edited out the attribution that had been put into the piece before it went online! As a result, he was fired for the mistake.

Joe Biden

Many of us known Joe Biden as the much-loved vice president to Barack Obama, but long before he filled that role, Biden tried his own hand at the top spot. In 1987, Biden was running his presidential campaign but it was swiftly cut short when the accusations of plagiarism came rolling in. It soon surfaced that Biden had stolen a speech from a British politician by the name of Neil Kinnock. Soon after his academic work came under fire for plagiarism also. His withdrawal from the presidential race was, of course, announced soon after.

Amy Schumer

Laughter is a language that every person can speak, and jokes are often a great way of spreading said laughter around – well, if they don’t receive a groan instead! But in 2016, Amy Schumer came under fire when she was accused of plagiarising the jokes she was using in her stand-up performances. Tammy Pescatelli, Kathleen Madigan and Wendy Liebman all claimed that Schumer had ‘stolen’ their jokes and passed them off as her own without firing a single thank you in their direction. This story didn’t come to any conclusion, however, as Schumer only denied the claims, and it wasn’t taken any further.

Melania Trump

While this one might not be the tip of the ice-burg when it comes to thinking about the most words plagiarised, it certainly does for one of the worst possible places to do it. Also taking place in 2016, Melania Trump’s plagiarism scandal came about when she took to the stage to give a speech on the President’s behalf at the Republican National Convention. However, as great as the speech may have appeared to some, it pricked the ears of Obama fans, who quickly realised that Melania’s speech sounded strangely similar to Michelle Obama’s speech that was given in 2008 at the Democratic National Convention. Melania’s speech writer was blamed, and while she apologised and went on to try and resign, Trump refused to accept it anyway.

Vladamir Putin

1997 brought about Putin’s turn to face public criticism following accusations of plagiarism. Putin’s 1996 dissertation titled ‘Strategic Planning of Mineral Resources Replenishment at a Regional Level in Market Economy’ fell under scrutiny when it appeared to bear unavoidable resemblance to a book written by William Kind and David Cleland’s book ‘Strategic Planning and Policy’. Granted, no one’s approached Putin to question it directly, but the accusations have been made all the same.

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The Surge of eSports – Wall Street

Multiplayer Video Game Competition

The surge of interest in these organized, multiplayer video game competitions continues rapidly, to no one’s great surprise. eSports, short for electronic sports, is one of the growing industries in the world, with prizes totaling around $25 million up for grabs in some tournaments.

The multiplayer games are expected to show continued growth in future. Per a Statistica chart, eSports will become a billion-dollar industry by 2020, which will see their worth rise to around $1.65 billion. The rapidly growing number of digital native eSport fans who are continuously connected to the internet, the advent of technology which made it much easier for people to get involved with computer gaming, interest from media and tech giants, etc. are some of the factors that are expected to drive the eSports sector into the billion-dollar club.

If you are looking to get a better idea of what eSports are, this piece not only helps you understand what they are but also takes a look back at the games’ early days to enable you to learn how they became a professional video gaming industry watched by millions today.

What Are eSports ?

eSports are professional multiplayer video game competitions. Any video game with a strong competitive element is considered eSports. The competition models itself after traditional professional sports in several ways: it uses corresponding tournament formats, involves player contracts, and is governed by regulations. The athletes who compete in eSports competitions are gamers.

eSports are played between teams in arenas fitted with big screens so that followers can watch games comfortably. The most common game genres connected to this industry include First Person Shooter (FPS)Real Time Strategy (RTS), and Multiplayer Online Battle Arena (MOBA) games.

Some of the most popular eSports games include League of Legends (LoL), Hearthstone, Defense of the Ancients 2 (DOTA 2), Overwatch, Call of Duty, Counter-Strike: Global Offensive, and Starcraft. Fans can also stream eSports online via streaming services such as Twitch, Mixer, and YouTube Gaming.

How Did eSports Become So Popular ?

The history of eSports dates back to 1972 when some Stanford University students competed in the Intergalactic Space War Olympics for the opportunity to win a 1-year subscription to the Rolling Stone Magazine.

eSports pretty much continued on the rather quiet path until the ‘80s when competitions like the Space Invaders Championship shot them to the spotlight. 2002 marked the beginning of a new era for the sport and laid the foundation for what eSports would become thanks to the release of the Xbox live, which brought online play to consoles. Halo 2 became the first game to be shown on national television for Major League Gaming in 2004, paving the way for eSports to become a global phenomenon.

Today, eSports are growing at a rapid pace thanks to advances in technology and the arrival of streaming services like Twitch which have exposed video game competitions to a new audience due to their extensive reach.

To understand how much impact Twitch has made, data from gaming analyst group Newzoo show that eSports global audience increased 43 percent from 204 million to 292 million between 2014 and 2016. Interestingly, this coincides with Amazon’s acquisition of Twitch in 2014 and its effort to make the competition a spectator sport. In a related development, data from research firm SuperData say eSports drew 258 million unique viewers in 2017 alone.

Several investors continue to show interest and are actually investing in the sport. This fact, coupled with the continual efforts of developers to improve gaming experience, prove that eSports are here to stay and are headed to the very top. What is in store for you in the future!

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Hot Small Business Tech Trends That Will Improve Efficiency

Technology for Small Business

Technology is a valued resource for small businesses. Adopting the right technology helps give brands more flexibility and opportunities for innovation in product design and improves their business and operating income.

For most small businesses, technological advances are lowering transaction, transport, and communication costs, enabling firms to invest where they can be most productive and find the best combination of skills, investment opportunities, and business environment.

Here are some of the major technology trends that will streamline small business efficiency and productivity:

Internet

The advent of the internet offers small businesses more control over marketing, brand development, customer engagement and improves sales opportunities. Thanks to the internet, firms can now offer clients a more comprehensive value proposition that is tailored to their needs. What’s more, the incredible growth of the internet has helped position it as a powerful driver of economic growth, giving businesses the chance to streamline and consolidate their business operations with custom online solutions.

For instance, businesses now have the opportunity to improve business efficiency through a centralized database, which makes data easily accessible for all needs. Small business owners can also build an online presence by developing websites and utilizing various social media platforms to create awareness for their product and boost sales by reaching more people faster. Further, the internet offers businesses the chance to outsource labor they are too busy for or those they are not very conversant with.

E-Commerce

E-commerce is one of the major trends that are shaping the small business landscape. The growing number of internet users worldwide has necessitated businesses to be selling more online than through traditional brick-and-mortar stores. This is because owning an e-commerce store makes it easier than ever before for small businesses to reach tech-savvy clients who now prefer to shop and buy items through digital channels across industries.

Also, it is easier and cheaper to set up an e-commerce store than to maintain a physical storefront. E-commerce platforms such as Shopify, 3dcart, and Magento enable brands to develop an e-commerce store without breaking a sweat.

If you are on a budget, you can utilize a point of sale system such as Vend to create a cloud-based, mobile-friendly online store within a short time. Doing so will enable you to reach many consumers who due to convenience, addiction, and impulsivity, prefer to make secure purchases online. More so, e-commerce gives small businesses an opportunity to adopt technology that supports real-time commerce.

Digital Banking

Many tech-savvy clients nowadays value banking convenience. For this reason, they prefer to bank online than visit a physical bank location. This is gradually shifting transactions away from traditional banks to digital ones. And with millennials expected to rule the market, the switch might happen faster than predicted.

Blockchain

The blockchain technology is capable of causing significant shifts in the way small businesses are conducted. Its application in payments and money transfers, digital identity, distributed cloud storage, smart contracts, etc., is expected to cause shifts that will change the small business arena.

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5 Best New Technologies For Teens

Technology for Teens

Looking for the perfect gift presents for teens is more difficult than it looks. The kid’s gadget market is awash with expensive junk meant to end up unloved as well as forgotten at the end of gadget box within days of being removed. How would you find kid’s tech that’s inspiring and educational, but fun enough to keep them coming back to it? We have the perfect picks.

This is about fascinating as well as unusual gadgets that might hopefully delight your kids. They are the tech toys and devices that are best for teens. We have incorporated the suggested age from the manufacturer here, but we’ve found that as long as they are supervised, teens might even really enjoy these types of gadgets as well as toys

Here are the five Best New Technologies For Teens:

  1. Anki Cozmo Robot:

This incredibly adorable, small robot is packed with character. Reminiscent of Wall-E, Cozmo hooks up to your Android or even iOS device through Wi-Fi. It can be programmed within an available step-by-step way, but additionally some simple games your teens can dive straight to. Cozmo can recognize the face, become familiar with you, and develop its own personality. If you would like to inspire your teens to modify the PlayStation off, or you are avoiding getting a household pet, Cozmo could possibly be the best.

  1. Galaxy Zega Battle Tanks :

Change your living room floor as a battlefield and go head to head with smart phone-controlled tanks. Thanks to Galaxy Zega’s design that is clever it’s fast and simple to slot a battleground together. You can use Android and iOS devices as remote settings, and the apps enable you to make points and update your tank. It is also well worth spending the extra $30 on the X-bases, simply because they operate as power-up squares or flags that spice up the game that is various. teens will enjoy the tanks, too, but they will need some guidance and smart phone to participate into the fun.

  1. SAM Labs Science Museum Inventor Kit :

The elegant simplicity of this technology kit is exciting for kids and also teens alike. You obtain a light sensor, a buzzer, a motor, and also some other odds as well as ends in the box. Begin up the software on your own computer as well as you’ll locate a interface that is simple you can move and also link together the different blocks. It’s not simple about creating series of electronics, also. You’ll also make your personal computer to play sounds and capture pictures, and also send tweets. and includes instructions that encapsulate everything from Morse code to warning device.

  1. Kano Computer Kit:

This is really a build your own a complete kit bundled with all kinds of interesting computer software to inspire your children to start development, and make music or games. There are simple illustrated guides it’s impressively accessible for them to follow, and. It’s based around a Raspberry Pi 3, however you additionally get an orange keyboard and a mouse as well as some other equipment, and a group of stencils and stickers to modify the look. The fun that is real when it’s built and they search into the challenges to inform it what direction to go.

  1. Wonder Workshop Dash Robot Wonder Pack:

This teen robot has real personality and hook up to an Android or iOS device for several kinds of play and learning. it is most readily useful for teens. At the superficial ending, it’s a remote-control-robot that lights-up and makes noises, however if you look deep, you can program schedule time into it because of the accessible Blocky drag and drop coding application. It’s also suitable for Lego, and Wonder Workshop delivers a static companion robot and a lot of other extras if you want to grow on it.

 

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Future of Blockchain – Wall Street

 

Future Finance Dominated by Blockchain

The main thing to know about Blockchain for someone to know is that at this time it is the next Gen of the internet. We’re still trying out where this technology is able to go, and precisely what it can perform, but there are a lot of great benefits of being on the Blockchain, and having applications on the Blockchain. However it is more than just a distributed database. Blockchain is here to stay, and the growth is exponential every day

The continuing future of finance might be dominated by Blockchain technologies. A traceable global currency complete with an excellent infrastructure can not only end in massive cost reduction for all market participants, it’ll change international banking. Bitcoin will do for payments what email did for interaction.

What are the futures?

  • Blockchain will be implemented by central banking institutions as well as cryptographically protected currencies will become reliable.
  • Nasdaq is going to launch Blockchain enable digital ledger-technology which can used to grow and increase the money control capability provided on its Nasdaq-private-Market-platform.
  • The settlement of currency, equity and fixed income trades easily through permission dispensed ledgers creates an opportunity that is significant banking institutions to push efficiency as well as possibly create newer asset classes.

Control

  • Latest technologies like Blockchain can possible decrease cyber-risks by providing identity verification thru a visible record.
  • There is absolutely no good reason why needs for numbering; preserving and indexing records as well as communicating information supplied in records cannot be met via an electronic ledger system.
  • Automobile rental agencies may make use of smart-contracts that simply permit rentals when payment’s received as well as insurance information is confirmed thru a Blockchain record.
  • A refrigerator built with sensors as well as connected to the Internet might use Blockchain to handle automated interactions with the world-anything that is external purchasing as well as investing in food to organizing for its very own software upgrades and tracking its warranty.
  • Small organizations can use Blockchain to produce reliable trading platforms among themselves.
  • Blockchain may potentially help bring robustness and transparency to the post-trade environment.
  • newer technologies like Blockchain have the prospective to reduce cyber risks by providing identity verification through a noticeable ledger.
  • A bank might pay the supplier instantly over the Internet.
  • Blockchain technology will alter timing on risk.

Crime

  • A new Blockchain startup has claimed its software might help track straight down crooks faster as well as cheaper than ever.
  • Connecticut are warning parents that newer called Bitcoin could be the culprit for helping underage drinkers to obtain buzzed Effects

Banks

  • Blockchain can be implemented by central banks as well as cryptographically protected currencies will be trusted.
  • Blockchain might replace central banks.
  • Real risks stay for banks that choose to find you in Cryptocurrency firms.
  • Blockchain technology could reduce steadily the UBS’s infrastructure expenses in cross-border payments, securities trading and compliance that is regulatory the maximum amount of as $30 billion a year by 2022.
  • The number of apps within and beyond your banking institutions might be reduced due to the fact Blockchain deal contains all information that is relevant the successful transfer of assets and/or related contracts.
  • Deutsche bank’s economist sees Blockchain as a hazard due to the insufficient the IT infrastructure to support the technology involved.
  • Ethereum is much more general purpose than bitcoin and could be useful for banks.
  • The future of finance in several countries might be dominated by Bitcoin as well as cryptocurrencies.
  • a Blockchain that is private by banks might find yourself as an extra cartel and work as poorly as the payments syndicate.
  • Banks could be the custodians of cryptographic keys.
  • The Blockchain could conserve lenders as much as $20 billion yearly in settlement.
  • Blockchain technology could possibly be used to bypass today’s centralized financial infrastructure totally.

Industries

  • Time as well as education can have to play a role as other companies are just recognizing one of the core inventions of the Blockchain is its ability to reduce or eliminate trusted counterparties within the transaction process.
  • Blockchain has the possible to create newer as well as disrupt existing technologies and processes.
  • Blockchain-technology can make the globe smaller as it does raise the speed and efficiency of transactional activities.

Governments

  • The future of finance in many countries might be dominated by Bitcoin as well as cryptocurrencies.
  • Blockchain technology could be used to distribute welfare that is social developing nations.
  • Elections are a pricey and arduous. Many Thanks to Blockchain tech they will soon be instantaneous.

 

 

 

 

 

 

 

 

 

 

 

 

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5 Ways To Keep Your Job and Still See the World

 

You have probably heard of some people who quit their job in order to travel. They write their stories on newspapers, they are interviewed on television, and they talk about how successful they have been. Some of these stories are unrealistic. Some of them end up doing odd jobs in order to sustain their lives. No matter how unrealistic this might seem, your job should not stop you from seeing the best of destinations that you wish to.

 

  1. Travel to Different Destinations Nearby

You do not have to travel to destinations miles away to enjoy. Take your time in researching on the interesting areas near your home where you can go for weekend getaways. You will be surprised by how rich such areas can be, it is inexpensive, and you will get the relaxation that you need.

 

  1. Take Advantage of Public Holidays

This is a great time to go on holiday and keep your job. Employers approve public holidays which make it easier for you to plan your holiday in advance. During this time, you can request for additional days from your employer, days that you can use to take a break from work.

 

  1. Take Advantage of Duty Trips

Some companies organize conferences and trainings in places far away from the office. You could also get some days off to attend a seminar or a wedding. Although you are required to participate in these events, you can see this as an opportunity to explore the area. You can do your own research in advance on places that are a must see. These are opportunities that will save you vacation expenses on accommodation and transport.

 

  1. Take your Paid Vacation Leave

Most companies adhere strictly to vacation policies, and as an employee, you should utilize this as much as possible. It could be a week or a month but remember this is for your own good. This gives your mind a chance to relax and thank yourself for being productive at work. A break is important if you need to keep being productive.

 

  1. Request Work Flexibility

Some companies will allow you to work remotely and offer flexible work schedules whenever possible. If this is supported in your company, take advantage of it and combine it with your holiday.

There should be a balance between work and personal life. Not taking breaks from work can actually affect your productivity. Work-life balance does not have to be expensive, and you do not have to stop working. You can request for work flexibility, take advantage of conferences away from the office and use the long weekends to travel. Strike the balance between life and work to enjoy life more.

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5 Efficient Ways To Save Up Money To Travel

Travel Fund

People often find themselves questioning how best to quickly save up money to get out and travel the world and we don’t blame them! Saving money is hard enough, but add in a desperate want to explore the hidden gems of the world and a lack of money to get there and it can be frustrating! Luckily, saving up to travel doesn’t have to be difficult, nor does it need to be a long process. With the right frame of might, you can save up all the money you need and jet off in as little as couple of months – well, once you have completed your E111 renewal application, of course! From having a dedicated travel fund, to resisting buying those clothes you want, but really don’t need, we’re here to explain efficient ways you can save up money to travel in more detail below.

Have A Dedicated Travel Fund

When you have a dedicated travel fund, you will save up money to travel much quicker than if you put the odd couple of pounds aside in your purse, and if you really want to travel, you won’t dip into your saved funds! It doesn’t matter whether you decide to open a savings account or simply start a money jar to get you started, when its staring at you, you’re far more likely to put the cash you need aside in order to travel.

Spend Less On Lunch

A great way to save up money to travel is by spending less on your lunch. These days, it’s far too easy to pick up a meal deal on your way into work, and whilst a £3.00 meal deal seems like a good deal for a sandwich with your favourite filling, packet of Walkers crisps and can of coke, the cost can add up quicker than you can eat it! Think of it this way, if you buy a £3.00 meal deal for every working day of the week, you are spending approximately £60.00 a month on your lunch alone, which could cover the cost of your flight depending on where you plan to travel to! The moral of the story? Make your own packed lunch!

 

Two businesswomen having lunch

Stop Buying

Saving up money to travel can be as simple as to stop buying. Whilst you will (obviously) need to buy groceries, you can save a tonne of money by restraining yourself buying the latest gadgets or clothes. The next time you want to buy something, ask yourself: do you really need it? More often than not, the answer will be no. It takes a whole load of courage to put something you really want – but don’t need – down, but when you step on board that plane, you’ll be more than happy that you did!

Cancel Subscriptions & Memberships

It’s a given. Almost all of us are subscribed to websites, such as Netflix, and have gym memberships we try our utmost to avoid no matter what we promise ourselves in the New Year. In order to save up money to travel, get rid of any subscriptions you no longer need and any memberships you can simply do without, because, let’s face it, if you haven’t already used your gym membership card, it is highly unlikely that you will in the next few months!

Write A Shopping List, And Stick To It!

The next best way to save up money to travel is to write a list when you go shopping, and stick to it! It is far too easy to walk into your local supermarket and pick up the latest offers, snacks that tickle your fancy and food you simply don’t need to buy. In order to avoid impulse purchases, a grocery list is the perfect way to save money that you can put towards travel and it save time because you will know exactly what you will be having for dinner before you step through the sliding doors.

There a countless ways you can efficiently save money to travel, these are just some of them. From cancelling unwanted subscriptions and costly memberships to spending less on lunch by quitting the meal deal fad and making your own packed lunch, saving up money to travel really isn’t as difficult as you may think.

 

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How To Protect Your Online Privacy

Internet Transitioning From a Service To a Utility

Recently, the Internet has become an essential resource for all of us. We rely on the Internet to send and receive emails, post/share photos and messages on social networking sites, shop for clothes, search for information and many others.

Unfortunately, most of don’t care on how they manage our fatal information and what we do online. This basically is very dangerous since it exposes our data and private information to hackers.

Privacy is more important than ever. The Internet may be the best thing that makes our work easier day by day, but as we come to rely on it more and more in our daily life we risk exposing our data to attackers.

This gives you a hundred and one reasons as to why you should protect your online privacy. In some cases most of online marketers use a wide range of internet activities to run their business.

Thereby, here is some ways through which you can protect your online privacy:

  1. Always update your device

This is one of the easiest and most effective ways to protect the security of your computers and mobile devices is to keep the software up to date.

Frequents updates help manufacturers patch security vulnerabilities quickly. Once you update your device it is important to double-check your digital privacy settings to make sure nothing has changed in the process.

  1. Lock down your hardware

It is very necessary to have a strong password to protect your device when it wakes from sleep or when it boots up. Just the same you have got passwords in every inch of your phone it is also necessary to protect your device with such.

  1. Turn on private browsing

This is very crucial too. You have to be excellent on how we handle things online and by that we will prevent our data and online activities from leaking. How do we achieve this? Through private browsing. A setting available in each major web browser.

It deletes cookies, temporary Internet files and browsing history after you close the window. Basically, the Facebook, Twitter, and Google+ buttons you see on just about every site allow those networks to track you even if you don’t have an account or are logged into them.

Other times information collection companies rely on embedded code in banner ads that track your visits, preferences, and demographic information.

  1. Use a two-factor authentication

Sometimes ones need to be sharper considering the possible steps that hackers can opt to. Two-factor authentication means that you can have a second way to which you can make your password all but useless to a hacker.

You don’t have to dwell on using just one password since there are other factors whereby you can use a two-factor authentication. Use cards, ID before granting access to your account. At times also it is advisable to use fingerprint whenever it is possible.

  1. Use secure WI-FI connections

Use of free WI-FI services at public places is highly tempting, but honestly it is a major risk and can highly comprise your personal information. Most probably the one watching the internet traffic and public Wi-Fi can have intention on stealing your sensitive information.

In case you have to use such anonymous connections, Through this they should make the activities as effective as possible. All they need is the anonymous private proxy or VPN. it is best to use a Proxy or VPN so all the data you send will be encrypted. You can easily find reliable proxy providers or VPN services that can keep your identity safe.

  1. Secure your browsing habits

Your interaction with the digital world is primarily through your browser and you have to be very careful when using it to ensure that you are not leaving a trail of footprints for someone to follow.

Marketers and websites may attempt to track you and hackers may do the same. Therefore, you need to keep your browsing habits private.

  1. Be careful on what you share on social media

Social media can feel like a conversation with your closest friends — except it may be a conversation the whole world can see. If you post enough on social media, the information can be used to track where you are and what you’re up to.

The first line of defense is to lock down your social media accounts. Share only with the people you want to see the information you’re sharing, like your friends and family.

 

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