Four Fintech Trends to Watch in 2019

FinTech In The Near Future

Financial technology continues to witness accelerated growth, giving a lot of people excited. So far, advances in fintech have changed the way we carry out transactions and created a vibrant, productive, and robust fabric that serves as a springboard for further development.With more technologies emerging and more areas ripe for fintech disruption, this trend is set to continue in 2019, giving us plenty of exciting possibilities to look forward to.

  1. Faster and Safer Payments

The payments ecosystem is set for unprecedented transformation in 2019, thanks to the emergence of new technologies such as contactless cards, which allow shoppers to tap the plastic at the point of sale to complete a transaction. With this technology, consumers do not have to swipe, sign, or dip to pay for goods.

The entire payment process only takes a few seconds, making it more convenient and faster than EMV cards. While contactless payments are sometimes perceived as riskier than their older, slower predecessors, the New York Times noted that they are significantly safer than magnetic stripe cards. This is because they are equipped with multiple layers of security that help keep cardholders safe from fraudsters.

  1. Voice Technology in Banking

Another innovation that is expected to have an impact on the financial services landscape is voice technology. Currently, voice technology is still in its nascent stages, as it is presently used only for simple tasks like bills payment, checking balances, and tracking spending.

However, it is widely believed that 2019 will mark the period when people become increasingly accustomed to giving spoken commands to banking tools. As the mass public feel more comfortable with this technology and fully embrace it, it is only a matter of time before it is used in executing more critical tasks such as transferring money.

  1. Mobile Banking Will Keep Rising

The advent of mobile devices has completely revolutionized how brands and consumers interact with each other. The convenience, functionality, and accessibility of smartphones make them increasingly important in the financial arena, especially in today’s busy world where customers barely have time to visit a physical bank location.

So it is expected that financial institutions will continue to capitalize on the huge consumer appetite around mobile devices to build closer relationships with their clients in 2019 and beyond.

  1. The Arrival of Cloud and Quantum Computing

As far as financial services firms are concerned, the most efficient approach to banking is that which allows them to compute a transaction or come to a decision as fast as possible. Enter Quantum Computing, the technology based on the principles of quantum theory. This innovation enables institutions to process transactions, trades and other types of data as fast as possible.

As a result, it is increasingly attracting the interest of financial institutions seeking to leverage its high computing power to solve problems that require the use of complex algorithmic models to determine a possible outcome. Hence, experts believe the quantum computing will be increasingly important going forward.

Currently, use cases of quantum computing are in the area of investments, where banks are increasingly relying on the technology to improve risk analysis and assessments so that they can better predict how portfolios will perform under different circumstances.

Cloud computing enables banks to build new applications and introduce internet services that will help improve the customer experience. We expect this trend to continue in 2019.

Checkout Unique Finance and get a bonus from me.

10 PPC Strategies to Follow in 2019 for a Successful Campaign

 

 

 

2019 has started, which denotes it is time to update the strategy for the pay-per-click crusade for the New Year. Here are the top 10 PPC Strategies to Follow in 2019 for a Successful Campaign.
  1. Focus On The Key Service Or Product:

In case you have several services and products that you desire to promote, so you ought to begin small. It’ll assist you in getting the best out of the funds spent. When it is the 1st crusade, make one ad to promote your primary service or product that’ll reduce the amount of cash which you will while looking for the best possible technique.

Beginning slowly will let you concentrate on your processes of crusading and thus, you’ll be capable of analyzing the amount to be invested and approach to be applied on the marketing. That’s how you attain a winning pay-per-click result that you’ve been hopeful for the 1st effort.

  1. Remarket By The Long-Tail Keywords:

It’s the secret sauce in online advertising, since repeat consumers provide more value. A good method to do that is to pursue the long-tail-keyword queries in each remarketing stand. Do so by making a list of retargeting users apiece advertisement group topic by utilizing the UTM parameter. You can also take it to a whole new level by using lookalikes, which is beginning to catch on these days. It allows you to target similar people, thus extending the remarketing to new people.

  1. Never Disregard Negative Keywords:

You always make sure that the advertisements emerge for all the relevant keywords which’s a good thing. But it’s even more significant that the ads do not appear for unrelated keywords as they simply outnumber the relevant ones. To keep the bad people away from the shop, you have to recognize them individually and then get preventive order from the court.

Invest a lot more time in managing the all-inclusive list of negative keywords than managing the relevant ones. Make sure that you append negative keywords regularly. It’ll assist you a lot in controlling advertisement spend especially if you have a small budget.

  1. Expect Human Intelligence & More Automation:

Let’s be obvious on it; automation is something that is already making inroads when it comes to pay-per-click advertising. If you’ve been eager with 2018 trends, then you’ll comprehend that the search engine has already made key paces in that. For example, Google is placing advertisements appropriate for everybody thanks to automation. It’s because of the number of data points utilized to crop up with smart features for the marketers. As we enter 2019, marketers will be expected to adopt such automated bidding tactics instead of 3rd-party tools.

Such sentiments already resonate fine with digital marketers. Furthermore, the automation results in the notion that manual tracking methods will quickly be a thing of the past. As said by the Media Director at Acronym, marketers will be expected to shift concentration to the consumers while allowing the automation systems to take on the tough work. As for discussing the competition between human intelligence and automation, it ought to be noted that creativeness will be the task for the pay-per-click marketers.

  1. Reassess The Pay-Per-Click Budget:

Does a low marketing budget denote you do not have to work as much on the pay-per-click strategies? Certainly, not. There is always a way to promote online even if you do not have a limitless budget. What you have to do is observe where most of the pay-per-click budget is going. Contemplate which platforms are providing you a helpful ROI. And then go down even further and observe which crusades have provided you the best outcomes. From there, assess if you can improve the most successful campaigns. Or if it makes sense to spend more in the campaigns and channels that did not do so well in recent months.

  1. Utilize The Inverted Unicorn Strategy:

Regular advertisement targeting is basically casting a thin net to boost engagement rates. It is the usual targeting of a specific niche or demographic to carry them in. However, the Inverted Unicorn comprises two other totally unrelated interests in targeting. From that, whoever might also occur to be an element of your actual targets might be carried in. You can also utilize such apparently unrelated interests in customizing the advertisements. They can append more dimensions to the ads, making them be conspicuous and seem more forceful. Such advertisements would actually have extraordinarily low costs owing to strangely high engagement rates.

  1. Switch Off Audience Network In FB Advertisements:

By switching off the Audience Network, you can eradicate up to ninety percent of click fraud from sketchy websites. You will be capable of seeing them on both Display Network on Google AdWords and FB. Say no to managed posts on Google Display Network to save yourself from problems. While you can keep out such websites from the reports, it will take a lot of time to exclude them all. Such hack eliminates a huge majority of them from the FB advertisements in just one click.

  1. Amazon Impressive Run With Advertisements:

Amazon has a net worth of over one trillion dollars; there’s no uncertainty that the electronic commerce platform is winning. It further shows that Amazon is a force to reckon with particularly when it comes to pay-per-click advertising. You ought to note that it’s so far captured the interest of Facebook, Google, and Bing when it comes to advertisements placement.

  1. Utilize Video Advertising Strategies:

Video ads are easy, quick, and a great method to draw a broader audience. In this hurly-burly world that we live in, very few individuals actually have some time to read through long ads or content. Short 1-2-minute video advertisements are absolutely the way to go. They have to be attention-grabbing, fun, and succinct with a high production value if they are gonna be effectual. So make sure you employ an expert creative team that can make best-quality video advertisements for you. Remember, a lot of such are targeted and will be emerging on major social media platforms like Instagram, Facebook, SnapChat or Twitter.

10. Think Of The Buyer’s Intent:

When you are going for pay-per-click marketing, taking the buyer’s intent in the contemplation is quite helpful. You have to acquaint and comprehend that each user who comes to search engines does not go for purchasing, so you need to check what the targeted buyer’s desire. The key to pay-per-click marketing success is to comprehend the phrases utilized by the users when they are set to invest their cash, and it’ll prove to be beneficial for your bottom line.

Customers choose to read reviews and best products with offers available when they finally decide to buy. Keep all such things in mind when you are going to improve pay-per-click marketing returns.

 

 

Checkout Unique Finance and get a bonus from me.

5 Top Financial Technology Trends

Lately, there has been a lot of buzz in the financial services space over the quick and radical changes in the sector brought about by its shift to a new, digital model that will fundamentally transform everything.

In this piece, we take a look at the trends shaping the financial services industry to bring you up to speed on events.

  1. Digital Transformation

Our world is becoming very tech-inclined with a growing reliance on technology and online resources. This, coupled with increased competition from fintech and regtech firms whose business model revolves around a variety of new technologies has forced traditional financial institutions to invest in digital technologies to remake processes and become more efficient.

  1. Artificial Intelligence (AI) and Blockchain

AI and Blockchain continue to expand the frontiers of technology, enabling companies to solve even harder problems and disrupt the financial services landscape with huge competitive advantages. AI, for one, is taking the financial services industry by storm.

Several financial services firms now rely on artificial intelligence to cut cost, save time, and add value. For instance, wealth management institutions now use robo-advisors to analyze and understand client investment, spending, and general behavior regarding money management so they can customize the advice offered to customers.

Similarly, the blockchain, the technology which runs cryptocurrencies, continues to power innovation in the financial services sector. It offers an opportunity to speed up and simplify cross-border payments, ensure greater trade accuracy, improve online identify management, and ensure transparency in financial operations.

Through smart contracts, transactions and agreements are executed automatically once the conditions coded in them are satisfied. This help eliminates the need for an intermediary and leads to a reduction in cost.

  1. Digital-Only Banks Influence in the Financial World Continues to Grow

Digital-only banks and fintech companies are threatening to replace traditional banks as the focal point of the banking experience. As technological advancements continue to expand and consumers become more comfortable using the internet, their expectations for instant and straightforward digital interactions will continue to increase.

By their very nature, digital-only banks possess the tools necessary to offer consumers what they expect and prefer. Not operating from any physical location means they attract low transaction cost, which allows them to distribute resources better to provide customer experiences that are uniquely differentiated.

For instance, DBS Bank, a Marina Bay-based digital-only bank offers up to 7% interest rates on savings accounts, unlimited access to ATMs, zero balance requirements, etc., all of which can be difficult for legacy organizations to provide.

  1. Big Data Continues to Drive Modern Business Operations

Organizations continue to find new ways to leverage big data. This data now enables companies to create real competitive advantages by providing large amounts of information to assist with their research, marketing, etc. It is predicted that the Internet of Things will make big data even bigger by providing plenty of storage space as well as by offering the big data itself.

  1. Banks and Financial Institutions Embrace Cloud-Based Offering

Cloud innovation has been a thing in the financial services industry for a while now. However, it wasn’t until recently that banks started to embrace it. The innovation was generally not well received by traditional banks due to security issues. Brick and Mortar institutions feared that entrusting data to cloud will make it more susceptible to hacks.

Today, however, the technology is becoming more widely accepted, as banks now use cloud computing for non-critical functions like email, human resource, customer relationship management (CRM), customer analytics, as well as for development and testing.

Businessman hand working with a cloud computing diagram on the new computer interface as concept

 

Checkout Unique Finance and get a bonus from me.

How Artificial Intelligence (AI) is Transforming Mobile Technology

The Future of Smartphones

Artificial Intelligence is making its way into almost all areas of modern life. From monitoring fraud to powering virtual assistants, autonomous cars, and airline autopilot, the impact of AI in everyday life is far-reaching than you might think. Now, the technology is fast becoming one of the highlight features of smartphones, making our handy devices smarter than ever.

In this post, we look at how artificial intelligence will drive transformation in smartphones. But before going on to discuss the fundamental changes AI will bring to mobile devices in more detail, we will, first of all, explore what artificial intelligence is and why it has become so important.

What is Artificial Intelligence?

Artificial Intelligence refers to the simulation of human intelligence processes by robots. It involves the development of programs that can process information, and respond in a way which is closer to human reasoning. These machines “think” like a human and behave in the way a person would.

The applications can perform a variety of tasks mostly observed through human intuition such as problem solving, knowledge gathering, and logical reasoning. As a result, businesses use AI to collect information that enables them to deliver more personalized, predictive experiences, and smarter customer engagement, which consumers expect. Smartphone manufacturers now deploy the technology in a bid to make their devices more “intelligent.”

Artificial Intelligence and Smartphone Camera

One of the areas AI will have the most impact on smartphones is camera. AI is used on smartphone cameras for scene recognition, facial recognition, as well as photo sorting. For instance, the A12 Bionic AI processor in the iPhone XS enables the smartphone to recognize the environment as quickly and accurately as possible. On its part, Huawei’s new Kirin 980 processor, which is featured on the Huawei Mate 20 (Pro), offers facial recognition, direct translation on the phone, as well as scene recognition capabilities. Another Huawei device, the Honor 10 features a program that can split pictures into many areas and then edit each section individually via the application.

AI and Phone Battery

Android and DeepMind have joined forces in a bid to improve phone battery life. The team developed an AI-packed feature called “Adaptive Battery,” which monitors your device’s battery consumption and automatically close apps running in the background that you rarely use.

AI and User Interface

AI will make it possible for you to have more convenient smartphone experiences. Already, the newer version of Android uses machine learning to suggest apps to you based on your habits so that you can proceed quicker and with much more efficiency. The system anticipates your next action based on the current action and suggests a shortcut to take you to an app quicker.

AI, Smart Display, App Slices, and Smart Reply in Notification

Google is leveraging AI to create a more robust experience for smartphone users. App Actions and Slices allow Android users to perform tasks outside of an app without necessarily opening it. The feature provides a smaller version of a preloaded app inside Google Search, providing specific app functions that let you execute tasks without having to open and operate the full application.

Similarly, the smart reply in notification feature allows you to type replies directly from the notification area without the need to open and operate the full application. Another feature that benefits from the integration of AI in smartphones is Adaptive Brightness. Android now uses AI to learn from your manual screen adjustments to automatically tailor screen brightness to levels that are best suited to you.

Checkout Unique Finance and get a bonus from me.

How Fintech Is Aiming Millennials Using A I Machine Learning

 

Millennials >The Electronic Natives

During the last a few years, millennials have already been upending the customer market as businesses struggle to get the easiest method to attract the world’s first group of electronic natives, a wily lot whom thrive on invention, automation and also all of the tech gadgets that are latest.

As more of these young-adults go into the employees and start invest in their futures, businesses are speedily understand they may have to transform their approach to attraction to this demographics’ distinctive set of needs and also objectives, which take course to totally disrupt the status quo. In a nutshell, it can’t just be business as usual with the generation that is Smartphone.

Millennials Branded

As millennials have already been burdened with a few unattractive labels in modern times, as well as selfish, entitled and award kids, this tech confidence bunch has also been sleeted for being more progressive and also available to new ideas than earlier generations.

Millennials value transparency in addition to convenience. They basically demand to possess a modified products or even services at their fingertips anywhere and also when they need it, according to research that centers on how banks could recreate themselves in the age of millennial.

These types of defining attributes are just what companies require to bear in mind if they wish to maintain their competitive edge in this climate of lightning-fast technological change. It has not ever been truth than for fintech, an industry I have watched develop into becoming more hands on, easy to use and also amusing, thanks towards the computerization that is advanced AI technologies which has flooded the IT-sphere.

Fintech Business and Millennials

Many fintech businesses have seized upon a distinct segment possibility. They realize that old-fashioned investment and banking avenues are becoming quickly phased down. In reality, 58% of Americans believe that financial institutions will no longer exist in their form that is present within next couple of decades. In reality, a lot of big banking institutions have already implemented mobile applications so that you could match shifting customer styles, which are rapidly moving towards the digitization that is complete of sector. Fintech is using this process a step further by essentially replacing (human) financial advisors with robo-advisors that use big data, machine learning and also AI to basically cherry pick the best investment opportunities for this new generation of investors.

As the Chief Executive Officer of my own mobile app and web development store, I have caused a serious few fintech startups over the very last decade that understand the importance of targeting the requirements of this customer base that is valuable. I’ve been keeping a keen eye on this sector, pleased to see that the market is filling with investment platforms geared toward my generation.

AI, machine customer and learning service anytime, anywhere is where the future is headed. Businesses hoping towards capitalize on consumers changing mindsets, with millennials leading the cost, will need to fine-tune their jump or approach off the bandwagon. Those that have not began automating their services to appease the more youthful generation’s demands for transparency, ease and cool, interactive user interfaces have actually about another couple of years to get up or risk extinction.

 

Checkout Unique Finance and get a bonus from me.

The 5 Most Important Skills of an App Developer

How Important is App Development For You and Your Business

When it comes to the world of app development, it is safe to say that app developers work in one of the most fast paced and evolving industries. Their skill set is required to evolve continuously and only the very best are considered to be at the forefront of innovation in such a competitive field. While in the past app development involved a more specialised focus, today our applications developers tend to be penned as needing to be a jack of all trades. While understanding how things are developed is essential, there is also the added fact that they must understand app security and a range of other services too.

User experience

User experience can be attributed to a range of different factors and what is becoming more significant is the fact that the expectations of users has increased dramatically in recent years. Today users have become more used to apps and the way that they work and this, alongside the fact that they have options, is precisely why app developers are faced with additional challenges with their work.

 

Javascript

The argument for which programming language is most important and significant when it comes to app development is something that has been under much contention since the time when app building began. Java programmers will argue that PHP not as effective whereas the latter will argue otherwise. Learning Javascript is among one of the most popular options for app developers which is why this skill is so worthwhile to learn if you are looking to become an app developer yourself. You can enrol on a Javascript course easily and learn while on the job. There is even support in the form of an essay writing service if your course requires you to test your theory skills alongside the practical aspect of the course.

Agile Experience

One of the other important skills that an app developer will need to be familiar with is that of working under an agile methodology. Agile is essentially a software development method that offers a continuous and adjusting stream of responses to various problems that may crop up along the process of a project. These solutions are established through the use of self-organised teams that work in a cross functional manner, thus forming strong collaborations as a result.

A degree

While it is not the be all end all to have a degree in order to become an app developer you will most certainly need to have some form of academic qualifications, whether this is collected through experience working for a company or completing short courses, this is something that is vital to get into such a highly competitive industry. Essentially, the most important thing is to be able to ‘wow’ your hiring manager with a range of skills that will really highlight that you know your stuff when it comes to creating apps that are of a high standard.

App developer jobs are highly sought after, so if you are looking to find work in an exciting and constantly evolving industry and are highly computer literate, then this may be the position for you!

 

Checkout Unique Finance and get a bonus from me.

How 5G Will Impact Communication and Industry

 

As the next generation superfast wireless networks technology, 5G promises to change our lives fundamentally. The network is expected to have much higher speeds and capacity that allows files to be downloaded in the blink of an eye.

Beyond this, 5G will play a significant role in shaping the cities of tomorrow by powering other technologies that will revolutionize communication, enable travel, learning, and innovation. From The Internet of Things to smart homes, self-driving cars, Telemedicine, Virtual and Augmented Reality and everything between, the wide-scale deployment of the 5G network will drive the reinvention of several businesses and consumer applications.

Its impact is expected to be significant, as an IHS Markit report estimates that 5G will boost the global economic output by $12.3 trillion by 2035.

5G and Communication

As the 5G network makes higher transfer speeds and lowers network latency a reality, it will bring about significant improvements in communication. The faster speeds and much greater network efficiency will make communication a breeze, while the significantly lower latency will significantly improve response time.

Because 5G can send and receive signals almost instantaneously, individuals and businesses will have instantaneous communication with co-workers, friends, or clients, and not have to contend with dropped calls and poor connections. 5G will also be able to connect many pieces of devices, from phones, to computers, to security cameras, and several other types of equipment.

Also, the mobile network is expected to offer mobile internet speeds of more than 10 gigabits per second (Gbps), which is about a hundred times faster than the 4G can provide. This will mean a 5G user could download a feature-length movie in High Definition in less than five seconds.

How the 5G Network Will Impact Industry

The Internet of Things World Wide

Outside of communication, 5G is expected to bring about a widespread implementation and adoption of the Internet of Things (IoT). This could greatly improve the interconnection of devices and their ability to collect, transmit and store data, which will have obvious advantages for industries like manufacturing that increasingly rely on the IoT to connect their processes and factories digitally.

An improvement in IoT will bring about direct benefits such as a reduction of operating costs, an increase in productivity and efficiency, as well as enhanced workplace safety. The capacity to collect, monitor and analyze data from social media, video surveillance, mobile and internet usage will also enable businesses to understand consumer behavior better and improve customer service delivery.

The impact of 5G on IoT will mean that work can be completed in time, more efficiently, more flexibly, concurrently, and in a safer and more environmentally friendly manner.

It is believed that 5G will also have significant impacts on self-driving vehicles, remote healthcare, virtual training, innovative classroom learning, Financial Markets run by robotics, and new military capabilities.

Checkout Unique Finance and get a bonus from me.

Robots Are Taking Over Human Jobs on Wall Street

STEPHEN HAWKING WARNS ARTIFICIAL INTELLIGENCE ‘MAY REPLACE HUMANS’

Quote by Stephan Hawkins:

“If people design computer viruses, someone will design AI that improves and replicates itself. This will be a new form of life that outperforms humans.”

The rise of Machines and AI is Fast Approaching

The rise of the machines was always going to come at a cost, as each wave of technology destroys what has been put in place. The frenetic pace of technological development in the areas of artificial intelligence and robotics is causing massive shifts in the finance industry.

The impact is already being felt on Wall Street, where there have been far-reaching and significant changes, with technology eliminating many jobs by replacing hundreds of humans with either robo-advisers or software.

Many investment banks and big institutions, in a bid to cut cost and improve efficiency, use AI to automate financial tasks usually undertaken by humans, such as wealth management, operations, risk management, and algorithmic trading.

One of the areas that the Wall Street has seen the greatest disruption of robotics and AI is the execution of buy and sell orders, where robots carry out between 50% to 60% market trades, according to CNN, citing data from Art Hogan. Hogan is the chief market strategist for B. Riley FBR.

The preference for technology over human traders is premised on the inability of the vast majority of traders to act consistently rationally when trading. Often, people fail to control themselves, allowing emotions to get in the way of their thoughts and actions.

Machines don’t suffer from these psychological issues when a major trading decision is being made. This is because they remove emotion from short-term trading activity, allowing for a more objective approach to trading.

Laying a Claim to the Future of Investing

Artificial intelligence and robotics is fast advancing into the investment sector, where its incredible ability to learn and think will eventually make them the most advanced and complex investment systems capable of helping corporations to make more efficient and effective choices.

For instance, advisory bots are increasingly being used by companies to assess investments, deals, and strategies in a fraction of a second, much faster than any human quantitative analysts using traditional statistical tools.

Such is the growing dominance of robots in the finance industry that former Barclays boss, Anthony Jenkins warned they could displace half of the workers in the banking sector, and lead to branch closures.

Activities such as calculations based on structured data and other repetitive support tasks are the most susceptible to automation because robots are well-suited for them.

There’s Still a Place for Humans in a Robotic Wall Street

While AI is probably the most robust technology there is today; its ability to perform complex tasks is limited. Trading machines can only learn historical data and trade patterns. However, stock market behavior changes all the time and computers can be less adept in the face of unexpected market performance.

Humans can easily adjust themselves to these changes. Getting the robots to do the same, however, will require changing their algorithms, which can be too expensive and time-consuming. For this reason, humans will always be a step ahead and remain relevant.

Checkout Unique Finance and get a bonus from me.

3 Wireless Networking Tech Trends of 2019

 

The New World of Wireless Technology

We live in an exciting time, where the rapid growth in the demands for wireless data is increasing at a staggering rate, creating a need for much faster and more robust internet connections. As a result, corporates are harnessing wireless technology innovations to build infrastructures that meet the requirements of modern life.

In this article, we look at some of the emerging wireless tech trends that will further open up our world to richer data and video experiences.

  1. Millimeter Wave (mmWave)

Wireless communication networks have evolved dramatically over time. From the first generation (1G) through the fourth generation (4G) advanced digital technologies, wireless networks expansion has brought with it significant improvements.

However, the increasing demand for bandwidth and advances in technology means that not even the most advanced modulation formats will ever be enough. This is especially true when you consider that wireless communications generations 1-4 have had to work with limited bandwidth over their lifetime.

For instance, the 4G connectivity, despite being equipped with Long Term Evolution (LTE), LTE advanced digital technologies, wired Ethernet, and fiber-optic cables is fast running out of bandwidth. As a result, the 5th Generation wireless technology (5G) is expected to add more bandwidth by leveraging the millimeter wave frequency range (24, 28, 38) to ensure near zero-latency phone calls and significantly high data speeds.

Given the enormous amount of bandwidth available at millimeter-wave frequencies, we expect the technology to make inroads into the mainstream in 2019 as we brace for the launch of the 5G.

  1. Edge computing to become prevalent technology

Today’s networks are becoming increasingly too complex for humans to understand or fix while maintaining or increasing ROI. This, coupled with the ever-growing volumes of data from machines, the rising cost of compute and sensors, among others, necessitate the use of edge computing to provide real-time local data analysis.

In edge computing, data is processed by a local computer, server or by the device itself, rather than being transmitted to a data center. This help ensures real-time data processing without latency and enables smart applications and devices to respond to data almost instantaneously, eliminating lag time, which is essential for technologies such as self-driving cars. Edge computing will also become critical in the next generation 5G connectivity

  1. The rise of one-stop wireless security as a service

With the advancement in technology, the presence of hackers and other cybersecurity threats are also on the rise. Concerned about the increase of digital threats they are experiencing; security leaders are continually seeking ways to enhance data security through a capable, automated wireless threat detection system.

One-stop wireless security as a service is seen as the complete solution needed to address this challenge due to its incredible ability to uncover vulnerabilities and prevent attacks. We expect this service to become more widely implemented by companies and government organizations in a bid to forestall all cyber attacks.

 

Checkout Unique Finance and get a bonus from me.

Best Email Marketing Strategies to Boost Your E-Commerce Conversions

The Personal Human Touch

Recent developments in technology have contributed to boosting up the industry vertical of e-commerce websites to a great extent. However, with extensive growth in the e-commerce business, it has been closely observed that the human touch gets missed by the users in their buying experience. Users usually do not have access to communicate with any physical entity while buying products online that restricts them with their buying choices in more than one ways.

We have seen that e-commerce drives online sales, but an online store without a proper email marketing support lacks sales enablement. Email marketing conversation keeps the e-commerce store alive and relevant for the customer. The biggest challenge that businesses face while applying email marketing strategies to accelerate their e-commerce conversions is that the control of the email communication between a brand and the customer is always in the hands of the latter. Let us look at some of the ways following which one can get over with such challenges in a smooth manner, and get maximum business benefits with e-commerce.

Choose a Catchy and Attractive Subject Line

You might have heard the term that first impressions are always the last. Imagine your users working on their desk, and an email message pops up on their smartphone featuring your best offers of the season. Putting up the same in front of them in the best and most creative way would be the key to pique their interest in focusing on your mail. Choosing a perfect subject and preview line is always crucial to creating an impactful impression over your customers. Not only that it attracts them more towards your brand, but it also strengthens their trust towards your brand offerings.

Make them Open your Mail

There are tons of promotional emails that a customer receives on a daily basis on their email accounts. It is not necessary that they are going to open each one of them. In fact, there are many emails that directly go to the spam folders to never to be explored by them. How should you manage to convince them to open your promotional mail? With an attractive subject line already in place, an effective preview text is highly crucial for grabbing their attention in the space of just a few seconds. Optimize your preview text to establish further communication with your customers make a big difference.

Lock the Attention of Your Customers

If you want your customers to act on your emails, you must have a clear strategy to increase their curiousness to catch a certain offer that you are throwing in their court. To start with, address the consumer in a personalized manner to establish an emotional link with them in the first place. In your email content, the learning quotient must have a powerful convincing and explanation power to enable them to understand the offers and drive their learning towards your brand in a crystal clear way. You can also present the content with the exact quantum of cost value to entice them towards taking definitive action.

Use Special Occasions for Your Advantage

Holidays and festivals bring with them an air of positivity and eagerness to purchase new items. Creating your email campaigns revolving around holiday season themes can make a whole of difference for your email marketing success. Research data has clearly shown that during the times of Christmas, New Year and other big occasions, big portions of sales are directly driven by the customer traffic attracted by email marketing campaigns. Incorporate this fun email marketing strategy in your emails to get instant positive results to boost up your e-commerce sales during the times of holiday seasons.

Start an email Series

Make it a fun experience for your customers from the very beginning by attracting your visitors with a series of email campaigns. As a welcome gesture, offer them lucrative discounts to build strong relations and boost your conversions. Besides highlighting your brand best features, it also works as excellent advertisement support for your brand. Make email series post-purchase including information related to shipping, and other tracking details. You can also ask your customers to put their valuable feedback once receiving their products to encourage them to stay on your website for a prolonged time and build your brand trust in them. A series focussing towards asking your customers to shop back and rewarding them to stay with your brand for a long time would further play a decisive role to boost up your sales.

Make Your Promotional emails more Personalized

Using personalization in your email marketing would be a sure shot way to enhance your e-commerce sales. However, you do not have to fake familiarization by addressing your clients with their personal nicknames. Sending bespoke content suiting the individual needs of individual customers would lead to greater traffic on your website. You can start using this strategy by segmenting your custom preferences on the basis of gender. You can also take assistance from previous interaction with your targeted customers that will make it clearer to you about their individual preferences. Analyzing the past purchased products by your customers shall also enable to create a better and compelling email framework for increasing your sales. There are better chances that the customers would likely buy any item that is similar or complementary to what they have purchased in the past.

Keep Your Call to Action Catchy

Having an impactful call to action display encourages your customers to click on the same and enter your website to further move towards making an effective purchase. Design your call to action message visibly attractive, legible and powerful. Having provided an impressive call to action is as important as detailed information related to yourbrand offerings and offers. You can use unique color scheme related to the color of your brand logo and website for the style of your email. You don’t have to make its size bigger than the other content, but the use of right color, button shape, and a catchy line would do the trick.

Redirecting the Audience to Your Website’s Landing Page

It is absolutely essential for your marketing team to put a link of your landing page in your promotional emails. No email marketing is complete without directing the audience to your landing page. Ultimately, your end goal is to enhance your online purchase that creates the necessity to put a clear direction sign for your customers to visit your main website or any important landing page with a dedicated link mentioned below it. If you are sending these emails for a special purpose or occasion, it would become easier for your audience to explore the page by putting a link for them.

Increase Click-through Rates with A/B Testing

The technology related to A/B testing refers to creating more than one title for the subject line of your email. Analyze your conversion rates with the emails and understand which of the emails scored better than others for increasing your sales. In order to achieve positive results out of this, you must send several emails and observe how many customers subscribed to your services after reading which of these emails. To achieve better clarity over the concept, hire an expert digital marketing company with SEO experts to incorporate this attractive technique in your email marketing in a better way.

The Power of a Thank You email

Your work doesn’t end with selling your products to the customers. They have spent their hard-earned saving on your items that need to be acknowledged to establish a lasting relationship with them. You can do so with a thank you mail to individual customers listing the items that they purchased along with links of related items, additional offers, any special offers on the items of similar genre. You can also ask them to review your products after a while to remind them about the special offers that have been running on your website at the current moment.

Remind the Customers to Finalize their Purchases

There are times that customers add their items in the cart but forget to purchase due to different personal reasons. Send them a reminder mail to make the purchases, and the chances that they are going to perform the action become better. Make the email attractive by posting the items to-be-purchased in your email that would invariably lead them to complete the final step of making the purchase.

At the end of it, it all comes down to the knowledge that with the recurring developments in technology, man is turning into machine, and machine is turning into a man. With a great amount of work performed by the machines, a lack of human interface is quite visible when it comes to e-commerce business interactions. Humanizing e-commerce through great content-driven email marketing campaigns would give a definite boost to your lead conversions over your e-commerce websites.

Author bio:

Being a senior business associate, Peter Davidson strives to help different brands and startups to make effective business decisions and plan effective business strategies. With years of rich domain expertise, he loves to share his views on the latest technologies and applications through his well-researched content pieces. Follow him on Linkedin and Twitter.


Checkout Unique Finance and get a bonus from me.