How to recognize a good investment opportunity


A series of good investments can fund your ideal lifestyle, allowing you to retire sooner than expected or walk away from a job you dislike. Alternatively, bad investments can deplete your savings and damage your prospects for the future.

Knowing the difference between the two and finding the right opportunities at the right time is never straightforward, but knowing what to look out for when it comes to a potential investment – as well as what to avoid – can go a long way towards making sure your money always works in your favor.

Long-term viability

If you are risk-averse, you should confine your investments to those stocks and shares that you will be happy to own for at least ten years. While fields such as cryptocurrency may provide the opportunity to make large sums of money in a short amount of time, the best investments are those which provide solid returns and allow you to reinvest your dividends, either into the same company or into a more diverse portfolio.

Therefore, if the business or area you are thinking of investing in seems like a flash in the pan affair or temporary fad, you should proceed with extreme caution. That said, it’s important to factor in a plan to deal with any regrets you might have about an investment well in advance. This can include the regret that comes with making a loss but also the regret that comes with seeing an investment grow in value after you made the decision not to get involved. Dealing with the emotional ups and downs of investing at an early stage can make it easier for you to stay on track.

Alternative markets

Old standards such as property are likely to remain a good investment, especially if you are in for the long haul, but there are also a number of new ventures that offer a good return and a low level of risk, such as the growing field of peer to peer lending – a system in which investors provide the capital that is loaned out to businesses looking for cash injections.

One of the key advantages of peer to peer lending is that you can be actively involved in deciding exactly who you want to lend to. You can also share the risk with others by investing less than the full amount. Firms such as only lend to those who can provide an adequate level of security, further reducing any risk to their investors.

Simple business models

While investing in the latest innovations and trends may provide great opportunities for some, if you invest in an area of business in which you have little understanding, it will be far more difficult for you to judge the market conditions and know when it’s a good time to cash in your shares or purchase more.

If you find a business that has a very simple business model that you fully understand, such a business is likely to operate in a more stable manner and have a solid growth curve at its core. Although the returns may not be as spectacular, investing in such a field will also provide you with far greater peace of mind, in addition to an additional income stream.

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The Importance of a Solid Marketing Plan to Make Your Company Investable

The most successful company owners all have a number of things in common, one of which is at least one eye constantly fixed on the future. Settling happily for things to continue as they always have is rarely enough for these people. Instead, they are always looking for the next big step, both for them and their business.  Future growth and expansion often relies on outside investment, and attracting this should be a priority for any business owner. A strong marketing plan plays a key role in making sure that you win the game.


                                                         What makes a good marketing plan?



  • Tell the story.

    Human beings remember stories far more easily than plain facts and figures. Make your story engaging and exciting by giving it some drama and direction.

  • Make it real.

    Prove that the story is backed up with solid evidence and grounded in careful consideration of all possible outcomes. Be prepared to address any concerns and challenges with strong answers.

  • Make it special.

    Generic marketing plans that could apply to any business are of no help or interest to anyone, so ask yourself what makes your business unique and make sure this comes through as a key theme.

Finally, and most importantly, a marketing plan is only ever as good as the way in which it is communicated. Even the strongest marketing plan will fail if investors do not see it or if it is presented to them in a weak way. Online marketing is critical for maximizing exposure in the modern business world. Seeking expert advice from specialists in this area such as the Matomy Media Group is invaluable, and finding out more about the Matomy story  is a great. story

Why is a marketing plan important?


An unfortunately common risk in the business world is too much focus on the day to day running of the company and driving up profit. While this is of course critically important, it has the potential to become a problem when other areas are neglected as a result, particularly when such areas might not yield immediate benefits but are absolutely essential to meeting long-term business ambitions.

Investors Like a Solid Marketing Plan

Investors like to see solid marketing plans when they are making decisions about putting their cash into a business, as they demonstrate that future plans have been carefully thought through and not simply speculated about. A solid marketing plan will also emphasize potential by highlighting possible new customer bases, exciting new markets that can be tapped into, and other areas for development in the next few years and this is what you need.

                                Planning for success


Investors are attracted to businesses, and individuals who own those businesses, with ambition. At the same time, they are careful with their money and will only invest if they feel confident that the investment will yield a solid return.



You Need a Strong Marketing Plan to Get Attention

A strong marketing plan is a perfect opportunity to demonstrate a balance between these two qualities. If prepared well, it will show that a business owner has thought carefully not just about the possible destination of their business, but each step of the journey as well.