There is no denying the impact a blog can have on your business. Blogging has better ROI compared to most marketing strategies and it also helps you interact with your target customers. Better still, you can quickly increase your brand’s authority in your niche by growing your followers. In a recent survey, B2B marketers who blog enjoyed 67% more leads than those who don’t.
With this in mind, it is understandable that almost every business now runs a blog. However, the success of most of these blogs is dismal, the main reason being poor content. Most bloggers simply take marketing content from their websites in the hope of increasing traffic but this doesn’t wash with readers.
Good content helps grow blogs faster and you will notice readers will start contributing. If you have been posting without any feedback from readers, it is likely that your content strategy is wrong.
Below are some tips to help you create effective blog content:
Keyword Research and optimization
This is already a belabored point in the search engine optimization (SEO) community. While everyone appreciates the role of keywords in page indexing and SERPs ranking, there are so many ideas on how they should be used. For a blogger, it is important to research and use keywords that are relevant but most importantly, ensure your content tallies with the keyword choice.
Once you have used keyword tools to get the best phrases, go ahead and put them to work. Use them in titles, Meta descriptions and headings. The idea is to give users exactly what they are searching for, hence the need to research on the right keywords. The trend now is to use long-tail phrases that users will most likely use on search engines.
Hook Readers Early
As a blogger, you have to appreciate that internet users have a short attention span. This means they are in a rush to find what they are looking for. Of course there is so much you would like to say in your post but it won’t matter if readers are not inspired to start reading.
One way to captivate their attention is by asking thought-provoking questions, using statistics, a quote or a story. Unlike the rest of your website content, a blog post is supposed to be personal, interactive and conversational.
Create Content that People Care About
Assume you are selling car spare parts in a particular city. If you are creating a blog post, it will obviously have something to do with cars. However, you can add a twist by talking about the main causes of accidents in your city.
Include research in your post and later advise readers on how to avoid such accidents by buying the right car parts and proper maintenance. People don’t really care about your business and it is up to you to show how your services and products can add value to their lives.
There are many other ideas to create great blog content; longer blog content, proper editing, simple language, unique content, punchy conclusions, using headings, and great blog design are other tips to consider. Whatever you do, make sure your blog content is captivating, fresh and relevant to your target audience.