Three Ways to Turn Negative Publicity Into Something Positive

As the classic saying goes, there is no such thing as bad publicity. But while there is something to be said about having people discussing your company, even if it’s not in a positive light, it is still a stressful experience to deal with negative stories, especially when they are not true. With that in mind, let’s look at a few examples of negative publicity, and how company owners should address each situation:

False Rumors

What do Amway and Nutella have in common? Being the victim of false rumors and, in both cases, swiftly addressing the untruths and correcting them. In the case of Amway, there has been a prevalent myth surrounding the company that they are basically a pyramid scheme. This type of misinformation may prevent people from purchasing cleaning products, beauty products and supplements from the company, as well as signing up to work for them. To quash this myth, Amway got busy posting the truth about their company on their website. In the case of Nutella, in 2016 rumors began to fly that the tasty chocolate-hazelnut spread contained carcinogenic palm oil. Ferrero, the company that makes Nutella, launched a campaign that explained how safe Nutella is; as a result, their sales began to flourish again.

True Mistakes

In some cases, companies do make actual errors, ranging from minor to more cringe worthy. Lulumon, a successful yoga pants company, sold pants in 2013 that were quickly discovered to be see-through — not exactly what you want to see or wear when in a crowded yoga studio. Another error happened in 2014, when American Apparel posted a photo of the Challenger space shuttle explosion and labeled it as “fireworks.” In cases like these, the best approach is to acknowledge that an error in judgment or materials was made, apologize sincerely and then do what you can to make things better. In the case of Lulumon, they reacted quickly to recall the see-through pants and replaced them with new pairs. For American Apparel, removing the photo immediately along with a heartfelt apology was a good approach.

Negative Reviews

Thanks to the power of social media and online review sites like Yelp, any customer can potentially complain about your company online. When you pride yourself on providing outstanding products and services, some cranky pants who is falsely accusing you of doing something wrong can be frustrating. While it might be tempting to fire back a scathing reply to the Negative Nellie, it is best to wait until you have calmed down. Then, respond to the negative review in a professional manner; for example, apologize for the person’s bad experience, point out that this is rare in your business, and offer him or her the chance to come back so you can make things right. Other people who read the review and your reply will see that you truly appreciate your customers and want to make sure that they are happy.

Making Lemonade Out of Lemons

If handled correctly, negative publicity can almost always be turned into something positive for a company. So while it is still jarring to realize your business is being talked about in a bad light, it is definitely possible to turn the situation around and use the opportunity to show your company in an outstanding way.

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Beat Stress and Regain Control of Your Life

Life is busy: it can feel like you are continually spinning plates just to stay afloat, and it is this plate spinning act that can make it seem like life is out of control. So how can you reduce the stress and fatigue that you are experiencing? Here are 4 tips to help you regain control of your life and stop stresses in their tracks.

  1. Review your finances

Financial worries are the main cause of stress, but when was the last time that you reviewed your household budget? Create a spreadsheet that details your income and your expenditure. Chances are high that you will be surprised at where you are leaking money. Take lunch prepared at home to work and reduce the number of takeout coffees that you buy each week to reduce your spending. Review your utility bills and seek a better rate from other providers – be active in saving money. If you currently have tax issues from unfiled returns, rather than stick your head in the sand, take advice and seek a solution. A company such as mytaxlawyer.org can take the headache from you, and help resolve the stress that you are in.

  1. Say no

You do not have to keep saying yes to every demand that is made on your time. You do not have to accept every invitation, and that means saying no. Friends and family will understand if you decline invitations or requests for your attendance at events. Although initially they may be taken aback by your change in habit, sometimes you just need to say no, and in the long run, they will come to terms with this alteration. Instead, spend time catching up on chores and tasks that need to be completed. Spending time to complete your to-do list will reduce your stress levels, and free you from worry.

  1. Review your diet

In order to perform at your peak, you must fuel your body so that it is able to cope with the demands that you make on it – both physically and mentally. Try to avoid over processed food and make healthy decisions for your food and drink intake. Fresh fruit and vegetables are not only great for your body, but for your mind too. The more colorful your food options, the richer they are in the nutrients that you need to function at optimum performance.

  1. Take up a hobby

While this may feel counter-intuitive for someone that is lacking in time and feeling stressed, taking up a hobby is a great way to take time out. A hobby allows you to focus on something other than the issues that are causing your worries, and the benefit of taking time out is that you can revisit the issues but with a fresh perspective from taking a break. The small details that have caused you stress are reduced, and you can look at the bigger picture. If you are physically able, try and choose a hobby that requires some physical exertion – get the blood pumping, and you will benefit from the release of endorphins that are the body’s natural feel-good hormones.

To gain control of your life, you must be active in seeking solutions. Be kind to yourself and make your wellbeing a priority. Whether you have financial worries or feel that you don’t have time to be the best version of you, by being proactive you can regain control.

Checkout Unique Finance and get a bonus from me.

Beat Stress and Regain Control of Your Life

Life is busy: it can feel like you are continually spinning plates just to stay afloat, and it is this plate spinning act that can make it seem like life is out of control. So how can you reduce the stress and fatigue that you are experiencing? Here are 4 tips to help you regain control of your life and stop stresses in their tracks.

  1. Review your finances

Financial worries are the main cause of stress, but when was the last time that you reviewed your household budget? Create a spreadsheet that details your income and your expenditure. Chances are high that you will be surprised at where you are leaking money. Take lunch prepared at home to work and reduce the number of takeout coffees that you buy each week to reduce your spending. Review your utility bills and seek a better rate from other providers – be active in saving money. If you currently have tax issues from unfiled returns, rather than stick your head in the sand, take advice and seek a solution. A company such as mytaxlawyer.org can take the headache from you, and help resolve the stress that you are in.

  1. Say no

You do not have to keep saying yes to every demand that is made on your time. You do not have to accept every invitation, and that means saying no. Friends and family will understand if you decline invitations or requests for your attendance at events. Although initially they may be taken aback by your change in habit, sometimes you just need to say no, and in the long run, they will come to terms with this alteration. Instead, spend time catching up on chores and tasks that need to be completed. Spending time to complete your to-do list will reduce your stress levels, and free you from worry.

  1. Review your diet

In order to perform at your peak, you must fuel your body so that it is able to cope with the demands that you make on it – both physically and mentally. Try to avoid over processed food and make healthy decisions for your food and drink intake. Fresh fruit and vegetables are not only great for your body, but for your mind too. The more colorful your food options, the richer they are in the nutrients that you need to function at optimum performance.

  1. Take up a hobby

While this may feel counter-intuitive for someone that is lacking in time and feeling stressed, taking up a hobby is a great way to take time out. A hobby allows you to focus on something other than the issues that are causing your worries, and the benefit of taking time out is that you can revisit the issues but with a fresh perspective from taking a break. The small details that have caused you stress are reduced, and you can look at the bigger picture. If you are physically able, try and choose a hobby that requires some physical exertion – get the blood pumping, and you will benefit from the release of endorphins that are the body’s natural feel-good hormones.

To gain control of your life, you must be active in seeking solutions. Be kind to yourself and make your wellbeing a priority. Whether you have financial worries or feel that you don’t have time to be the best version of you, by being proactive you can regain control.

Checkout Unique Finance and get a bonus from me.