Travelling To America And What You Need To Know

There are a whopping 50 states for you to visit in America, all offering landscapes and experiences bespoke to themselves. In general, travelling to America might not seem like it would be massively complex, however there are many untold situations that you should be aware of. While everyone knows that you’ll need an ESTA visa USA in order to enter the country, did you also know that you should invest in a particular type of lock for your luggage? You’d be surprised at what you need to be aware of, so we’re here to provide you with the ultimate guide. Here’s what you need to know.

You’ll Need To Register For Your ESTA Visa

Visiting America without an ESTA is, quite plainly, impossible. In order to be granted access into the country, you’ll need to fill out an ESTA form online, which is often a fast and simple process. It’s always recommended that you apply for your ESTA several months in advance of your trip, as you never know what complications may occur with your application, so you’ll want to ensure that you have your ESTA when you’re due to depart. The official minimum time period to apply for an ESTA is 72 hours, and once you have one, it will remain valid for 2 years, allowing you to visit many more states!

Use TSA Locks On Your Luggage

American airports are very strict about what they’ll accept coming into the country, with extensive security systems in place to ensure that there are no threats entering the country. Alongside scanning your body upon arrival, TSA are often subject to inspect your luggage after it’s been checked in. When this occurs, you’ll be presented with a note in your luggage once it’s been returned to alert you, however you can often tell prior to finding it as your lock would have been busted open, leaving your luggage vulnerable throughout the rest of your trip. To protect your belongings, invest in a TSA lock, as this can be opened with a master key and will allow TSA to inspect luggage without needing to bust the lock.

Tipping Is Almost Mandatory

Every country has its individual etiquette, however one of America’s most prominent is the fact that tipping is almost expected when utilising a service. While you certainly won’t face any law-related repercussions for not tipping, you might receive a lot of prejudice from others. In America, tipping is expected in 15-20% of restaurants, and if you stay ignorant to this rule, you certainly won’t get pally with the locals. Unlike other countries, tips aren’t just expected in restaurants – additionally, tipping is common in bars, for housekeepers and even for taxi drivers (as if the price wasn’t high enough!). Always double check your bills though, as often a gratuity charge is already included.

You Often Pay More Than You Think

The price you see isn’t always the price that you pay in America. Whereas other countries will always include additional costs in the final price, America is known to include these separately, and usually the customer is only aware once their cash is in the till’s tray. When shopping in America, always remember that the price tags will not include sales tax. This does vary between the states, however the tax charge typically lies between 4 to 6 per cent. Often, it’ s better to imagine that every item will have a sales tax charge of 10%, as even though this is usually an exaggeration, it will allow you to decipher whether or not you can really afford the item.

Travelling to America is always exciting, whether you plan on viewing the Statue of Liberty in person, or whether you want to unleash your inner child and spend some time at the famous Disney World resort in Florida. Regardless of where you’re travelling to, we hope these top tips will guarantee you a safe and successful trip!

 

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Journey to a White, Bright Smile

White smiles are known for having a positive effect on an individual’s appearance. Society continues to place a lot of value on the importance of maintaining a white smile. Many people believe that one of the key aspects of anyone’s appearance is their teeth.

Oral health can affect various parts of a person’s life, including career success. One of the main things that people ask their dentists about is the possibility of achieving whiter smile. If you are not satisfied with the condition of your teeth and smile, whitening is a solution worth considering.

Teeth Whitening Options

  • Home and in-office whitening are the common methods that are used for teeth whitening. While over the counter products may cost less than professional sessions, they typically take a longer period of time, application can be inconvenient and top-quality results are not guaranteed.
  • From whitening toothpastes to strips, there are various options to choose from but the safest and fastest method is consulting your dentist and seeking professional whitening services.
  • When whitening treatments are handled professionally, appropriate materials are used to protect the gums and teeth become whiter within a relatively short amount of time.

Darkened and Stained Teeth

Your smile is among the first things that people notice. It is always reassuring to know that your teeth are leaving the right impression.

  • Different things can darken or stain your teeth. Stains can develop from smoking, red wine, soft drinks, coffee and tea.
  • Aside from lifestyle as one of the contributing factors, the natural aging process can also lead to a darker smile. The good news is that your smile can be effectively improved.
  • Dental teams provide innovative whitening options that consist of processes that aim to brighten and whiten your smile. This helps you feel and look younger as well as healthier. Visit HviteSmil

Teeth Whitening Results

Teeth whitening can dramatically improve a smile with a notable difference that will boost your overall confidence. Factors such as the condition of your teeth and their shade can affect the results but using whitening techniques correctly is a vital step in the right direction.

Home Teeth Whitening

  • With home teeth whitening, custom bleaching trays are created by taking impressions of your teeth. The trays are comparable to customized night or sport guards but they are considerably thinner.
  • After constructing the trays, whitening gel is placed within the space that has been allocated to each tooth.
  • Whitening does not usually require a lot of time. Many people observe beautiful results within a few days as they pave the way to a whiter and brighter set of teeth.

In-Office Whitening

  • In-office tooth whitening involves safely lifting stains and whitening the teeth within minutes. This effective solution is designed to get rid of tooth sensitivity and is a cost-effective whitening option.
  • Having your teeth professionally cleaned before whitening treatment is recommended for optimal results.
  • During the whitening process, substances such as Vitamin E oil are applied to the gums to prevent irritation.
  • A compact tray that is lined with gel is placed inside your mouth and an LED light is used to activate the gel.

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Tips for choosing the right workout equipment

There are many people who do not like stepping out of their home and visit a gym yet the wish to stay fit and maintain proper shape. Though workout is mostly done in a gym or under the open sky, you can also practice regular workout in your home. Workout in the home can be done with and without equipment. Here, in this article, we are sharing some important tips that you must keep in mind while you are workout equipment for your daily workout session at home.

  1. Know your workout preference: While choosing gym equipment for your home workout session, the first thing that you must do it is know your workout preference. If you are someone who likes practicing yoga, equipment like yoga mat is perfect for you as for yoga you do not need any machine.
  2. Take a proper measurement: While purchasing gym equipment it is necessary for you to take proper measurement of the space where you are planning to place your gym machines. It is a good idea to measure the space before installation of machines as it will make sure that you are purchasing equipments which are suitable for the space available. When go for purchasing, ask the seller about the measurement.
  3. Try out the equipments yourself: It is always a wise idea to try out anything before you make up your mind for purchasing it. When you test drive anything, you get know all the flaws and the benefits of that particular thing. One must only purchase an item when he or she is comfortable in using it.
  4. Fitness goal: Once you decide about purchasing a gym equipment for your home gym make sure that you know your fitness goal in advance. If you want to lose weight fast, a treadmill will be beneficial. However, if you want to gain strength you should go for more muscle building equipment. One must choose a fitness equipment which will suit his or her needs. Check here for more information about fitness equipment.
  5. Budget: When it comes to purchasing anything , budget plays an important role. When you decide on purchasing anything you should keep in mind the amount that you are willing to spend for purchasing that particular thing. Generally, one must not spend a huge amount on purchasing workout equipment for home. However, you must also avoid purchasing very cheap equipment as well.

 

 

Some  other things that you must keep in mind while purchasing workout equipment:

  • Before you purchase any equipment make sure you do a proper online research about all the equipments that can be used for home workout. You will also find many equipments that are multifunctional making them perfect for home workout as they save a lot of money and space.
  • When you plan on purchasing home workout equipment, go for equipments having long term warranty. If you do not find any such product, extend the warranty period as will cost you less as compared to repairing.
  • When someone is planning to skip the gym and workout at home instead, some equipments like exercise balls, mats and videos prove to be very beneficial. As you are working out at home, you will have no instructor, a video can help you in such situations.      
  • So these were some of tips that you must keep in mind if you are planning to purchase a workout equipment.   

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BEST DESTINATIONS IN THE U.S. FOR WINTER HOLIDAYS

The  Winter wonderland of  US holiday destinations

The land of the free is ubiquitous – everyone on the planet knows about the sights and sounds of the United States, even if they’ve never been. What’s more, there’s literally something for everyone, such is the scope of its cultural diversity. From the iconic sights of the Hollywood sign, the Statue of Liberty and the Golden Gate bridge to the jazz sounds and welcome atmosphere of New Orleans, there are 101 reasons to visit America – and even more places to visit!

If you’re unsure of the process to apply to visit the States, you might be worried about having to organize a visa – particularly if you’ve been offered a once-in-a-lifetime trip at short notice. Don’t worry, though – with a https://www.esta-form.co.uk/  you could be packing your bags and boarding a flight in next to time! The only big decision you’ll need to make is where to visit, and in this guide we’ve hand-picked five of the best to whet your appetite:

New York City

It’s no small reason why the Big Apple is America’s number one tourist destination. The city might be a cosmopolitan metropolis, but beneath the skyscrapers you’ll find a small-town warmth which is particularly endearing to visitors. From the trendy East Village and cutting-edge art installations at MoMa to tourist classics like the Statue of Liberty and the Empire State building, it’s an easy city to fall in love with, at any time of year.

Grand Canyon, Arizona

At roughly 277 miles in depth, the Grand Canyon has to truly be witnessed to be believed in all of its orange, purple and red splendor. People have flocked here for centuries to gaze a sense of perspective or simply take in the scenery – helicopter rides are also available for the not-so faint of heart, too.

San Francisco

San Francisco is a city truly built on diversity, and this is reflected by the scenery, which offers everything from colorful vibrant neighborhoods to breath-taking scenic views. The ‘Frisco culture is unlike any in the world, and there are plenty of things to get up to; whether you want to party all night or simply chill in the sun at the sunshine admiring sea lions, the choice is yours.

Washington DC

Forget the notion of stuffy government buildings, DC is where it’s at! It’s home to some amazing architecture (keen conspiracy theorists have noted the Masonic symbolism of the layout of the city’s heartland), and you never know – you might just catch a glimpse of President Obama on the White House lawn!

Orlando, Florida

Orlando is home to Walt Disney World, making it the perfect destination for a family holiday you’ll never forget, which children of all ages will enjoy. The sub-tropical climate makes Orlando a great place to simply relax at the beach or perhaps even get a round or two of golf in, and the city landscape is too beautiful to miss. Those who want exciting nightlife are in for a treat too, as the party scene gets into full swing when the sun goes down.

 

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What Role Does a Modern Marketing Database Play in a Client-Centric Company?

Have you ever stopped to think what the entries in your customer database and marketing database are? Each entry is a potential lead that can bring more sales to a company. A marketing database has all the details of your existing customers and your potential customers. It is the operational tool of your marketing team that tracks the prospect of sales and profit. An excellent marketing database can not only track opportunities, but it can also collect leads, gather new information about potential customers and help in the analysis of your lead generation activity.

Why does your company need a marketing database as well?

An excellent database of customer intelligence will be able to provide you with all the details including the kind of research they are doing on your brand, their initial contact point (social media and search engines) and their actual activities on your website. A good database is like a complete storybook with each entry representing a short story including the type of relationship between brand and customer, and the profit each sale generates. Since each entry brings forth fresh data about the customer and the brand, you need to refresh your database on a regular basis.

How are most companies gathering so much data?

A vast majority of the upcoming brands and online businesses are utilizing third-party data vendors to collect actionable data. It might sound simple for those with a working knowledge of database management, but it can be difficult for the ones taking baby-steps in the realm of database administration. Regular updating can involve third-party data vendors. When that happens, data becomes too diffuse. Superficial data sets can cause functional data to reduce significantly. In these situations, a data expert can always help you filter out relevant data and make room for new actionable data in the store.

Utilizing multiple databases for optimizing marketing campaigns

Always remember to streamline your data vendors, even when you are using third-party data. In most cases, companies do employ several data sources for populating their marketing platforms. One of them usually provides the marketing leads, and the others typically provide the accounts. In these cases, you will need the help of a database administrator to ensure the authenticity of your data and to remove redundancy in the database. In most cases, social media, search engine data and application data prove to be valid sources of data for multiple marketing databases. Modern companies often use various data sources for achieving short-term wins and for streamlining long-term data collection efforts.

Modern trends in database marketing among customer-centric companies

In reality, most businesses are suffering from infobesity at this time. They are drowning in uncharacterized data, and they need references to help characterize them. Thankfully, new data management tools have evolved with techniques to sort through humongous quantities of data (big data) and leverage digital behavior of customers for an increase in efficacy of the process. Database marketing is shepherding a new era where companies can contextually utilize relevant customer insights to deliver hyper-personalized products and services to the modern customer.

Author Bio:

Sujain Thomas has been working as a database administrator for several years now. Her expert knowledge of data management has paved the way for cost-effective big data management and analytics in small to medium companies.

 

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Facebook Forces Users to Download Messenger

 

 

Download Messenger or else you can’t chat with friends. This is the message that Facebook is telling its mobile users. In the past, Facebook users are able to avoid using the standalone Messenger app by accessing the social network through their devices mobile browser. But with the latest update, the social network giant notified users that the chat feature of the mobile web interface will be removed. They also told mobile users that the only way to view those messages is through the standalone messaging app.

This should not come as a surprise for Facebook users. When it launched the Messenger app, Facebook has disabled the messaging feature of its main mobile app. However, users who don’t want to have a separate app for just chatting with their Facebook friends use the mobile web interface for messaging.

 

Download Messenger Now

 

With the latest development, it looks like users have no choice but to download the Messenger app to chat with their friends. To make it more attractive to users, Facebook also allows users to call their friends with the use of the app.

Facebook also opened Messenger to third party apps that allow chat bots, business functions, and better media sharing. It looks like the social network giant is trying to make the Messenger a multipurpose app with lots of features.

However, the move to transfer all Facebook chat to the Messenger app has alienated some of the users. There are still some people who don’t like to install the app, especially after it was revealed that the app tracks the location of the users.

Some people are also hesitant about using two separate apps instead of just one. It has been observed that there are users who check their Facebook less during the day since the chat has been removed from the main app.

And by removing the chat feature from the web app, it is much harder to check messages via other people’s phone. Not only that, there are old phones that are incompatible with the Messenger app.

 

Snapchat Wannabe

snapchat-vs-facebook

 

Some users also noticed that the Messenger app is trying to become Snapchat. The standalone app now has a camera button right at the center. It also comes with new features, such as allowing users to add emojis and stickers, layer videos or photos with filters and other effects, and draw over them. It was not the first time Facebook tried to imitate Snapchat. The company introduced Stories to its Instagram app, which is very similar to Snapchat Stories.

 

With the removal of web messaging features, users have no choice but to download the Messenger app if they want to continue chatting with their friend via their mobile device. Well, the good news is that users can use the app to call their friends. This is one feature that a lot of users are thankful for, especially if Wi-Fi connection is better than their network reception.

 

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The Best Photoshop Tricks Designers Should Know for More Elegant Web Designs

Every web designer out there will be having a fair knowledge of Photoshop and its functions. For more than a decade now, Photoshop remains as the No.1 design tools for graphic and web designers across the globe. This powerful photo editing tool from Adobe is a staple of the design world. There are only a few programs out there which can challenge the capabilities of this excellent software in terms of features and functions.

New Photoshop Features

However, the new features of Photoshop in full, are always more than what one can learn. We know Photoshop is a powerful tool, so naturally, it is complicated too. New features and functions are being added to it on a regular basis, so it is essential for the users to keep themselves updated. To help Photoshop users, in this article, we will explore some of the best Photoshop tricks from the experts. Using these methods may help you enhance the workflow, make designing easier, and also can save your time in designing the best possible websites.

Photoshop tricks for the design geeks

These tips are ideal for any designers ranging from beginner to experts. Each of these is chosen based on the inputs from multiple web design. 

To improve the workflow, you need to first set up the Photoshop too in such a way that it works exactly the way you want it for the particular project. Work gets easier and uncluttered with an adequately tuned tool.

  • Workspace streamlining
  • You can access the following path as:
  • Window – Workspace – Graphic and Web.
  • It will tune the existing tools for the specific web designing requirements and make the task easier. Next, you can access:
  • Edit  – Preferences – Units & Rulers.

From here, you can choose the measurements in terms of pixels to be set as the default measure for all the upcoming documents. To customize the rulers for each document, just click on the document and choose the desired measurement case to case.

 Next, go to Preferences – Performance – History & Cache

Click on the Web/UI Design tab. It will change the default cache settings, which will favor the small files you create with multiple layers. In case of web design, you may mostly work with such smaller files. There, you can also customize the number of history states to be kept. With this, you can go back many steps to undo something and start again.

While using computers, knowing the keyboard shortcuts will help us to execute the task faster and easier. For example, you can use the combination keys of ‘Ctrl+Alt+2 or +3 to create instant h2 or h3 headings while creating a blog post like this. This shortcut is much faster than going to the editor toolbar for doing so.

Similarly, as listed by www.eterpro.com experts, there are many short-cut keys for Photoshop too, which will help you perform faster. Knowing how to perform various actions on this action-rich platform with simple keystrokes will make your task easier. There are many cheat sheets online for common shortcut keys for Photoshop. From the first point onwards, make it a habit of using keyboard shortcuts to get practice and later make it a habit for quick work.

  • Name layers and group them

On using Photoshop for web design, you will be creating a large number of layers for sure to get into the final design. Not only the elements added are formed as layers, but the modifications as adjusting contrast or brightness to get counted as a layer. For this reason, it may be ultimately quite confusing to understand which layer and which stage you want to access once the project is advanced.  In fact, there are many options to make it less cluttered. Let’s explore some possibilities.

The primary way is to group and name each layer. Just double-click on any layer, and you get the option to custom create any name for it as you like. This way you can easily segregate each layer.As an alternative way, you can try to pick up several of the layers at a time by holding down the Ctrl key to pick each layer or press Shift to mark the neighboring layers. To group them, you can use Ctrl+G.You can also right-click on the layers of choice and give the group option. By using any of these methods, your work layers become more organized and easy to access later.

Some other handy Photoshop tricks for web designing also include:

  • Custom filtering the layers
  • Creating a grid layout
  • Importing color swatches
  • Keeping the custom shapes saved for instant future access
  • Switching between the background vs. foreground colors
  • Changing opacity
  • Trying out sample color
  • Undo multiple steps at a time on Photoshop
  • Change the brush size dynamically
  • Open different images as layers for more effective access and edit
  • Copy the CSS directly out of the Photoshop

 

Using these techniques will further shorten your learning curve, and help achieve a lot of things in an easier and user-friendly manner. Knowing Photoshop in-depth can further help you complete your tasks much faster, bring more charm and finish to your websites, and also help you deliver the latest trends by adapting changing technology.

 

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Managing Your Personal Finances the Smart Way

 

As a working adult in today’s economy, you will realize that managing personal finances is essential for survival. The cost of living is at an all-time high, there is more to spend on and less ways to make it. If you are not careful, you may end up living from pay check to pay check or worse, in debt! Saving is an essential part of managing personal finances that most people often fail at leading to financial strain in case of emergencies. The following are some of the ways you can improve your personal finances and save more:

Where are you financially

Start by knowing your financial status today. Financial status consists of a couple of factors:

  • How much you owe
  • How much you spend
  • How much you earn
  • How much you have in savings

You may need about a month to capture all the above information. Make sure you get all the credit card payments, bills, purchases and loans in order to determine where you are financially. Once you have a clear picture of your money, you can start making the decisions that will improve your financial status.

Determine your financial goals

It is quite difficult to have a plan if you do not have an end result in mind. You need to determine your monetary goals and develop a plan to meet these goals. Do you want to buy a new house? A new car? Start a business? You need to save up for short term or long term goals. Therefore, list down your needs in terms of urgency in order to avoid financially stressing yourself, buying expensive things that you do not presently need. Add up the costs of everything you need and this becomes your target savings for both long term and short-term needs. This is capital expenditures projection.

Cut back

Once you already know what you need, you should go back to your recorded spending and cut back on all unnecessary things. Unnecessary expenditures include things like magazine subscriptions that you never even read and cable TV that you never watch. Every dollar you cut back on is a dollar towards your goals. Websites like leasequit.com help you terminate your car lease early hence saving you money.

Once you are through cutting back, create a new monthly budget with only necessary expenditures and savings.

Jump start your savings

By now you are itching to start saving. Relax; you have already covered about 50% of the savings. Saving involves a lot of discipline and you might need to start avoiding hanging out with those friends that you often spend a lot of money with just to get your savings going. Here are some tips to jumpstart saving:

  • Open a saving account and set up an automatic savings transfer on a monthly basis.
  • You can also use direct deposit to move money from your salary straight to your savings.
  • Use your workplace’s 401(k) plan. 401(k) is a profit sharing plan offered by employers for employees.
  • Join a retirement benefits scheme.

Young woman covering her face with a 50 Euro note

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Want to Sell More Products Then Make Them Easier to Find!

 

 

Have you ever wondered why some online shops seem to have incredible success with their sales, while others just can’t seem to convert? Is your e-commerce store one of the latter? If so, it’s highly likely that the reason has very little to do with how much traffic you have. In many cases, the problem is simply the fact that potential customers aren’t finding what they’re searching for.

 

What Does that Mean?

To be fair, that statement actually covers a lot of territory. I don’t want to be vague about this, so let’s look at a few of the reasons that visitors to your site don’t find what they want.

  1. You don’t offer what’s trending.

    One of the keys to success with a web store is knowing what’s popular and when. Buying trends on the Internet change regularly, based on several factors, including other people’s marketing. Knowing what’s popular with your visitors means you can capitalize on those trends by optimizing your product visibility. Not knowing means those visitors that do find you won’t stay long.

  2. Your inventory isn’t optimized for the visitors you’re getting.

    Traffic generation shouldn’t be a haphazard process, nor should selecting the products you plan to sell. How you decide to target your traffic campaigns and adjust your merchandising depends on many criteria. Without data and a way to analyze it, there’s not really a good place to start.

  3. You stock the right products, but people don’t find them.

    Notice that I didn’t say “can’t find them.” That’s an important distinction, because your visitors won’t waste time using a site search engine that doesn’t locate what they want quick. They also don’t want to bother with looking through all the items in your collections to locate the right one.

    Today’s internet shopper expects instant gratification. If he or she doesn’t get it from your store, getting back to the search results that brought them to you is only a matter of a few clicks at most. You don’t have a lot of time to show them the right items.

How do You Solve This?

So, you see, the bad news is that no matter how little competition is out there for your shop, if a shopper finds it faster somewhere else, you’ll probably lose a buyer. The good news is, there’s a lot you can do about it. The GREAT news is that there’s a fantastic, simple, add-on solution that can help with every aspect of the process.

 

Let’s start with the good news.

If you want to get the right products in front of the right people, there are some important steps you can take to accomplish that:
  1. Target the right audience.
  2. Monitor buying trends.
  3. Give your visitors an effective, intuitive on site search engine.
  4. Gather data about your customers’ search behavior.
  5. Analyze the data.
  6. Stock popular products.
  7. Place the most search-for products prominently.
  8. Suggest related products.
  9. Make purchasing simple.

That probably sounds like a lot of work, and the fact is, if you have to do all of the above on an individual basis, it is. That’s where the great news comes into play and it’s all about one incredibly simple addition to your store:: Site Search

 

About the Solution

You’re skeptical about that last statement, aren’t you? I get it and I don’t blame you. There are a lot of so-called “all-in-one solutions” out there. I’m about to tell you why this one is truly different and let you decide for yourself. Ready?

 

It’s platform-independent.

First of all, Site Search isn’t going to make you switch e-commerce solutions or even worry about making changes to the way your current one works. It’s a custom application that runs as a CSS and Javascript overlay for your existing CMS. If you don’t understand all those terms, don’t worry; you don’t need to. The important point is that this app integrates seamlessly with whatever platform you’re using, because it’s created specifically for it. It can even be custom-configured to work with a non-standard e-commerce program.

 

It works like a website search.

Well, technically, that’s exactly what the front end is. It’s not like the others, though. This application brings a fresh new shopping experience to your visitors. It learns as people search and builds a comprehensive suggestion database.  As users type, it delivers related searches that can be clicked on at any time to save time. Because it’s cloud-based, it does all this with incredible speed. It’s optimized for mobile clients, too.

 

 It works in the background for you.

While you’re delivering an optimal shopping experience for your visitors, Site Search will be collecting valuable data from all of their interaction with the search engine and your site. You can access that information at any time, in your private dashboard, where you can run one-click analyses. You then use the analytical info to tailor your promotions, product placement, inventory and even fine-tune the application to increase your conversion rate.For all its outward simplicity, this app is one of the most sophisticated tools you can add to your e-commerce site and it will make a difference from the first day you put it into operation. There’s not a better site search tool or merchandising aid available.

 It won’t overtax your server.

Perhaps the best feature of this innovative tool is the cloud-based operation of all the functions. It won’t place any additional load on your web server, so your site stays fast and you don’t get into hot water with your hosting service.

 It’ll be up and running in no time.

 On average, integration time with your site is about 2 hours. Remember, there’s no need to make core programming changes to the platform, so there isn’t any need to worry about site crashes or major service delays.

 

See for Yourself

As I mentioned, I understand the skepticism behind all of these claims, so I’m going to leave most of the convincing to the app website. The developers at Fast Simon have created a great resource to tell you all about it. If you’re interested in increasing your bottom line with an incredibly easy-to-use, powerful tool, take a look at Site Search

 

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5 Most Disastrous Professional Translation Works Ever

 

The desire to go global with your brand is overwhelming. It means increased exposure and more revenue. One of the most essential steps in enhancing global brand awareness is engaging the services of translation agencies to recapture your messages in foreign languages. For these agencies, bringing the best out of such services at times becomes tricky. This explains existence of some of the world’s worst translation marketing errors in history. Have a look.

1. Pepsi’s Unbelievable Promise

Pepsi’s original slogan, ‘Pepsi brings you back to Life’, is a common one that nearly every person identifies with. When Pepsi wanted to translate this text into Mandarin, they hired out a translation agency which interfered with the original text. Instead of the intended meaning, the final Mandarin translation implied ‘Pepsi brings back your ancestors from the grave!’ Was Pepsi promising Life after death? Only the translators can tell.

2. Electrolux Mishap

In a bid to promote their newly designed vacuum cleaner, Scandinavia electrical giants hired out translators to rephrase their marketing slogan in English. The outcome was something like this: ‘Nothing sucks like an Electrolux’. The Ad for this vacuum cleaner ran in a couple of English speaking nations including Queen’s Land and United States. Although some people tried to convince the general audience that it was a deliberate error deigned to create comic relief, the advertisement did not achieve its intended goals.

3. Coca Cola’s Wax Madness

 

When the renowned drink ambassadors, Coca Cola first entered the Chinese market, there was lots of excitement among the local dealers. Efforts of translating the Coca Cola word into Chinese not only hit nags but also resulted to humorous translational errors. One of the translational messages implied ‘Female horse stuffed with wax. Yet another funny version of the same text was translated to mean ‘Bite the Wax Tadpole’.

Rumours later had it that the translations were only part of local shopkeeper’s advertisement materials. In their eagerness to communicate the arrival of Coca in China, they ended up with wax biting the tadpole and female horse being stuffed with wax. Whichever way it was, it became apparent the need for professional translation agencies when marketing a brand in a foreign language.

4. Schweppes Toilet Water?

While trying to market the famous Schweppes drink in Italy, one of the local translation agencies translated Schweppes Tonic Water to Schweppes Toilet Water. It was not only hilarious but also incredible taking into consideration the massive brand awareness strategies they have used

 

 5. Braniff’s Naked Airline

 

 

When Braniff Airlines tried to promote the comfy feeling of its First Class airline seats among the Latin American audience, something awkward happened. The translation of Fly In Leather was reported by a local radio as Fly Naked! It turned out to be one of the funniest translation errors ever.

Nearly all the errors were results of local translators trying to express their prowess in the translation industry. The results obtained were nothing to be proud of, bringing us to one realization; involving professional translation services is the only sure way of getting it done right!

Bio

Andrew Wilberforce is an experienced blogger with special interests in languages, professional translations services, and media relations. For more information on related topics, click here.

 

 

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