The Revolution in Virtual Reality

 

A new front-runner has emerged in IPO New technologies; Wall-Street.com spotlights this new exciting technology from MIT Technology Review.

Virtual Reality: The Next Frontier

Virtual reality technology has revolutionized, challenging everything humanity knows about virtual worlds. Imagine being able to find yourself in a beautiful and magical land simply by putting on a pair of goggles. This may sound far-fetched or like something in a Sci-Fi movie, but it is months away from being a reality.

Why Now?

Though virtual reality goggles were invented almost three decades ago, they did not take off because of exorbitant prices and poor technology. The first virtual reality goggles from thirty years ago cost $100,000 for a single pair! Furthermore, players of another virtual reality game in the 1990’s complained of nausea and disorientation while playing.

Oculus Rift

Now things have changed. Oculus VR is introducing the Oculus Rift in 2014, an affordable virtual reality headset that utilizes smartphone technology for an incredibly clear and realistic experience. As players lean in to look at a flower, the simulation follows their movement in real time.

Palmer Luckey, the 21 year-old founder of Oculus VR, has dreamed of virtual worlds since his video games day as a child. From a young age he worked towards his dream; he designed a working prototype that would evolve into Oculus Rift at the age of 16.

How Much?

At the moment, Oculus Rift cost around $300, which makes it affordable for the general gaming public.

Not Just for Gamers

Although currently aimed at video games, virtual reality could have many uses in other fields such as phobia therapy, emergency response training, and architecture.

Investment Opportunities

Oculus Rift has already gained $91 billion in funding and much media attention. Facebook recently bought the company for the large sum of $2 billion. Therefore, it may seem as if there are no IPO investment opportunities.

However, Oculus Rift has inspired many other companies to start their own virtual reality development. Large companies such as Sony and smaller, more specialized video game companies need investors to take on this challenge.

There’s More!

This revolution in virtual reality is by no means the only exciting development in IPO new technologies. There are hundreds more articles about possible investment opportunities here at Wall-Street.com, each one archived and easily accessible through the search bar in the upper right hand corner of the site.

Sources: Tech Review

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Digital Branding: How it Can Help Your Business

Advantages of Digital Branding

One of the fastest ways entrepreneurs can grow their business is to utilize online and digital mediums. Search engine, blog or content, social media, video, audio, etc., are some of the tools that can help you promote your business effectively and give you the visibility you need to improve your bottom line.

What Really is Digital Branding?

Digital branding is a modern marketing strategy that is adopted by businesses to woo customers online. It includes the use of online marketing techniques such as search engine optimization (SEO), content marketing, social media channels, paid digital advertising, etc.

Digital branding is the bedrock of modern marketing. It gives organizations a broader reach regarding being read and seen by the mass public in different parts of the world, enabling businesses to build a digitally visible presence.

How Digital Branding Can Help Your Business

Digital branding is a savvy business strategy which when used correctly, can improve your business and help you to stay a step ahead of the competition. Here’s how:

  • Digital branding gives you an avenue to build customer loyalty and take advantage of opportunities: Digital branding provides organizations with a powerful technique to better connect with their target audiences, follow market trends, as well as respond to market needs. Engaging your target audiences enables you to build customer loyalty and drive client demand.
  • Reach more people: The advent of the internet means that you can use multiple online platforms such as social media sites, advertisements, chat sites, etc., to expand your audience reach.
  • Personalization: By permitting you to connect with consumers via multiple channels, digital branding gives you an opportunity to listen to client needs, emotions, wants, and personalities. Having all these information enables you to adapt the customer experience to customers’ specific needs. This improves the customer experience and makes your customers feel special, building customer loyalty as a result.
  • Higher conversion rates: Convenience is one of the best ways to make consumers love your organization. Search engine optimization can help give you better positioning in search engines. The higher up the rank you are, the greater your visibility, and the higher your conversion rates, as ranking top enables you to achieve higher click-throughs. Higher conversion rates ultimately result in increased revenues. Other acts that can help boost your conversion rates include creating a blog, allowing product reviews, or opening a forum.
  • Cost-effective: The cost of digital branding is considerably cheaper than traditional marketing techniques.

Business Exposure

All businesses need exposure; digital branding exposes you to the right kind – a global audience. This means a significant opportunity to become popular, sell your product or service, and create opportunities for your business to perform.

 

 

 

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Top 5 Most Popular Online Games in 2019

 

 

Virtual Reality The Next Generation of On-Line Gaming and 5G

New technology has made it easier than ever for people from different parts of the world to be online. As rapid digital technology advancement continues to impact lives, society keeps finding new ways to create and develop more convenient ways to live.

This has led to significant advances in gaming technology which appear to enhance the attraction of online game among video game enthusiasts. Online video games becoming a significant aspect of gaming culture prompted us to itemize a collection of the best and most popular online games in 2019 to help you connect with gamers from different parts of the world in the right places.

  1. Fortnite Battle Royale

Fortnite Battle Royale is a free-to-play strategic action game developed and published by Epic Games. The game, which is available on PS4, Mac, Windows, Nintendo Switch, and Xbox One, is currently the most popular game in the gaming world with almost 5 million concurrent players. This game of survival pits 100 players against each other. Players can choose to play solo or group into duos or squads of four players where they can have another set of eyes watching their back.

  1. PlayerUnknown’s Battlegrounds (PUBG)

PUGB is a battle royale game built and published by PUGB Corporation. The game is based on a few Arma mods and H1Z1. In this multiplayer game, an individual player along with 99 other real-time players are all taken to a remote island that has been abandoned by its inhabitants. The goal of the game is for the player to eliminate the competition using any means necessary and be the last person standing. PUBG is currently one of the most played games in the world and is available on several platforms including Xbox One, PC, Android, and iOS.

  1. League of Legends (LoL)

It may be almost a decade old, but LoL remains evergreen because of its stunning mode scene and the excitement that it generates. League of Legends is a multiplayer action RPG game developed and published by Riot Games. The game allows an individual to control their own “Champion” and pits them against other champions. LoL boasts more than 7 million concurrent players as well as over a hundred million active ones.

  1. Splatoon 2

Splatoon 2, the sequel to Platoon, is a colorful team-based multiplayer shooter game that brings something unusual to the shooter genre. It was created and published by Nintendo and is available exclusively on the Nintendo Switch. Players are required to ink everything visible in an attempt to spread colors over the whole map area.

  1. Hearthstone

Hearthstone is a free-to-play online card game created and published by Blizzard Entertainment. The collectible card game requires players to obtain cards that depict characters, spells, and abilities, which they would then use to build decks of 30, and fight each other afterward.

While there are several other terrific online games you can choose from, the games mentioned above are some of the very best and offer an online gaming experience that allows you to enjoy all of the beauty and opportunities that gaming provides.

 

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When Will Home DNA Kit Companies Get Listed on Stock Markets?

The Market Increasing For Home DNA Kits

The rising popularity of home DNA kits is reaching fever pitch levels. People around the world are scrambling to uncover the secrets of their ancestry, ethnicity, and familial relationships through DNA testing. The widespread availability of commercially viable home DNA kits has established a viable industry that investors are now eyeing with optimism. Even at a time where stock-market volatility threatens to upend all the gains of 2018, many investors are optimistic about the prospects in store for DNA testing services such as Living DNA, FamilyTreeDNA, Ancestry.com, MyHeritage, and 23andMe. Many of these companies have been in operation for well over a decade, and their user base now includes millions of registered members around the world.

Who are the leading DNA testing companies on the market?

Burgeoning interest in home DNA kits has fueled speculation that this industry is set for a boom period in 2019. For example, Ancestry.com LLC is a family history research company which provides online sources for local history, census records, military, vital info, and family records. This private company has yet to make moves to list an IPO on the NASDAQ, but it may be mulling a more opportune time, given the sharp losses on US bourses which have ensued in recent months. According to leading DNA kits comparison site, CompareDNAKits.com strong growth trends are now evident with surging demand on a global scale. Besides Ancestry.com, 23andMe and MyHeritage are the top 3 dominating the market.

23andMe Mulling IPO?

23andMe is also involved in genetic testing, with home DNA kits provided to clients. This company is located in Mountain View, California. To date, 23andMe has received massive funding to the tune of $791 million from leading tech companies, venture capitalists, angel investors and health science companies. Notable investors include Johnson & Johnson, Google Ventures, Mpm Capital, and Illumina. With such tremendous interest in this private company, there is a chance that the Board of Directors will consider going public and listing on Wall Street. The San Francisco times ran a story in 2015 suggesting that an IPO was imminent. While this has not happened yet, it remains a viable possibility, given the windfall investments that typically follow public listings. This private company is classified as a commercial services enterprise in the consumer discretionary sector. It is headed by the co-founder and CEO Anne Wojcicki.

MyHeritage is a private company providing clients with DNA home test kits to gauge their ethnicity and family tree. It’s also an industry-leading player in the ancestry field, with a strong social media sharing platform. In September 2018, MyHeritage partnered with WH Smith for the distribution of its DNA kits to clients. This UK partnership has fast-tracked the availability of home DNA test kits throughout Europe, and includes bundle packages for premium members. As one of the world’s leading genealogists services companies, MyHeritage already boasts 9 billion historical records, comprising a wide range of tools for discovering ethnicity, with integrated social options and records. The company CEO and founder, Mr Gilad Japhet built his private enterprise into a dominant market player.

Why Is the Public Interested in DNA Testing?

DNA test kits have been on the market for several years, but the prohibitive costs have prevented widespread use of these types of services. DNA home testing kits typically use a cheek swab to test ethnicity, ancestry, genealogies and so forth. In 2017, the industry generated net profits of $73 million in the USA alone, $50 million in Japan, and profits are expected to double within the next four years. Consumers have been exposed to DNA testing through TV shows like Forensic Files, and paternity testing on daytime talk shows like Maury. Now that costs have come down, demand has spiked. Users don’t need to visit a laboratory, or a doctor’s office to get these tests done – everything can be completed from the comforts of home. As with any industry that goes through a dramatic surge in demand, talk blossoms about the possibility of public listings on the stock markets. Time will tell.

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How to Deal With Emergency Situations Abroad Like a Pro

Travel Safe Travel Well

Who doesn’t love going on holiday? It’s a chance to get away from the routine of everyday life, unwind and relax, have new adventures and work on that tan. Planning your trip is a happy, exciting time, so the last thing on your mind is something going wrong.

Unfortunately in today’s world, terror attacks are on the rise giving us a stark reminder that anything can happen at any time. In addition to these types of dangers, you also have to think about the possibility of crime, falling ill and natural disasters.

While you can’t know if these things will happen to you, a little planning helps you be prepared if the worst happens, so you can cope like a pro.

Being a Victim of Crime

Having your money or passport stolen can be a nightmare when abroad. Unfortunately, tourists stand out and are targeted. If this happens to you, report it to the local police with as much information as possible. Depending on where you are, you may get a crime number to use with your insurance providers when making a claim. The next step is to contact the local embassy who can get you an emergency passport and advise on other situations.

If you are traveling with others, you have the safety net of borrowing cash and clothes from them. Traveling alone is a bit more challenging if you have everything taken. Your best bet is to always have a backup credit card or an alternative to have cash wired to you from a relative or a friend.

Don’t make yourself stand out by wearing shiny, expensive jewelry. Take care of your belongings at all times and don’t wander off, leaving your bag unattended. Make sure you have a picture of your passport stored on your smartphone. A smartphone like the Samsung Galaxy S7 can be used to translate a foreign language by using one of the handy translator apps.

A Terror Attack Happens

The chances of this happening are slim, but with the rise of extremism around the world, these situations are happening more frequently. If this happens in an area you are traveling in, stay alert to updates on the news and focus on staying calm.

Prepare by having your local embassy’s numbers stored into your phone and written down. Know basic phrases in the local language or have a translator app stored on your phone. Sign up to receive travel alerts to your phone. Signing up to the smart traveler enrollment program will keep you in the know about any current situations where you are and could arrange evacuation assistance when needed.

You Become ill

Being ill when on holiday can be awful, but if you are prepared, you can minimize the stress. Make sure you have any repeat prescriptions you may need as finding the same in a foreign country can be hard or even impossible.

Purchase medical insurance before you travel and make sure you have copies of the policy and ID cards within easy reach. Research where local doctors are in the area you are staying in and check travel forums for any insight to their reputation. Make sure you have all the relevant travel vaccinations to protect you against any local diseases.

 

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Tips to Keep Your E-Commerce Sales Hot This Holiday Season

7 Must Try Tips to Keep Your E-Commerce Sales Hot This Holiday Season

The holiday countdown has just begun and as the festive mood gathers momentum, people start going on the shopping binge. The soaring number of people opting for online shopping in holidays is simply incredible. This is the great opportunity for e-commerce companies to boost their sales.

If you are eying for making most of this shopping season rage, you might as well get prepared to attract your prospects toward your online storefront. Make this season celebrations a win-win manifesto for you and your customers. However, the reality is you are not alone in this shopping carnival; your competitors must also be strategizing to take full advantage of this. So how are you planning to increase your online sales?

Here are some great tips for you:

1: Make sure your site is ready with holiday theme

Your website and its landing page are very crucial points of contact with your customers. Give them the reason that you are equally excited about welcoming as well as serving them. Spruce up the look and feel of your store so that people take you seriously and that you mean business when it comes to advertising your products. Being in the same holiday spirit as your customers are will encourage them to shop with you. During holidays, customers expect that you have something unique and enchanting holiday collection products for them that can provide a good value for their money. You need to focus on visual design and aesthetics according to the coming festival, for example, Black Friday, Christmas, New Year. You can use small, simple festive elements with a campaign that can attract families.

2.Provide a great mobile experience

With a precipitous growth in mobile devices in recent years, online shopping has reached to unprecedented levels. Smartphones and tablets are the biggest drivers of e-commerce today. In light of this, holiday season will witness an added effect for e-commerce traffic from mobile devices. So your website should be highly mobile responsive, for you need to engage more with mobile users. An Econsultancy report throws light on the importance of growing mobile experience. The report says, 62% companies with a mobile responsive website see an increase in their sales as compared to companies with desktop-only websites. A seamless mobile experience will provide a frictionless and easy way for your customers to make purchases.

3. Reduce cart abandonment by giving discounts and offers

Cart abandonment is one of the most annoying things you might come across on your site. Even if your products are resonating with your buyers, but you have no idea what stopped them from making the purchase. This is the high time to figure it out and respond to it immediately. You need to consider whether the checkout process is confusing, or the cost of shipping is discouraging for them.

To prevent the abandonment from happening, ensure that your shipping costs are transparent throughout the buying journey of the customers. Forcing your customers to create an account could be counterproductive because it makes the purchase process longer. Just make your checkout process short and seamless. It is also true that most of the customers visiting your store for the first time don’t make purchase. But you can lure them back by giving discounts and sending festive sales offers to their selected items.

4. Create holiday themed content

Holiday season is the time for sharing and caring, so spread some euphoria with holiday-themed content. The content specially curated for holiday would be a perfect way to add a festive touch to your messaging. On the other side, customers appreciate when they see brands are putting efforts to add holiday fun and joy to their marketing communications. A study by Infogroup found that emails featuring Black Friday themed content generated a 33% higher conversion rate than business as usual (BAU) messages. There are many ways to leverage themed content. One of the effective ways is to host an online photo submission contest, where customers can show off their creativity and have some fun together. Another way to engage your customers is by posting holiday decorating tips, or how-to videos to celebrate different festivals.

5. Provide fast and free shipping

Nothing can give your customers an instant gratification than offering them same-day deliveries at their doorsteps. This is the one area in which brick-and-mortar stores have a distinct advantage over online stores. In fact, instant delivery is one of the topmost reasons why people still live to shop at physical stores. Therefore if you convince your prospects to provide a lightning fast delivery, they’ll shop more at your site especially during the holiday season. Another way of keeping up your sales momentum is to offer free shipping to your prospects. Shipping costs are among the top reasons why customers abandon the cart because they essentially want to save money that is spent while physically going somewhere for shopping. So keeping in mind the holiday season competition, free shipping will keep your floating. If you don’t offer free delivery while your competitors do, your sales are at risk!

 

6.Hassle-free return policy

You need to incorporate a hassle-free return policy for your customers if in case they don’t find a product fit for their needs. This is how customer experience works. An excellent customer experience is very important for generating e-commerce sales. If customers get a sense that you care for their benefits as well then they will keep coming to your store. A 2016 consumer survey from Shippo, a shipping application-programming-interface firm, found that 87% of respondents believed that free returns were an important part of their ecommerce buying decision. Thus, the more hassle free your return policy is, the more secure shoppers will feel when making a purchase from your online store. If the return rates are higher for your store, you can give more info about the product as possible, including lots of product shots, and detailed product descriptions. This will help customers better arrive at a conclusion whether to buy the product or not.

7. Use social media ads to engage prospects

Social media advertising is an effective way to target audiences on specific networks through demographic information so targeted consumers can see your brand in their feeds. The way social media is becoming popular among masses, no business owner can undermine its significance for generating sales, especially during holiday season. For example, Facebook can be used to engage with prospects who have been liking your products for a long time but haven’t yet purchased any of them. Optimizing your Facebook ad campaigns will truly engage your most important leads. Another platform to leverage at this instant is Instagram. Visual content is not only treated more favourably on Instagram algorithm, but it’s also more likely to be shared and remembered than written content. Also you need to factor in the relevancy of your ads. If they aren’t relevant to your audience, you are wasting your time.

 

Final Words

With the arrival of festive holiday season, people start flocking to offline as well online stores. Since majority of people are shopping from the comfort of their cosy homes, e-commerce stores have a lot to offer to them. You have to strategize your plans and make smart moves so that you can clinch last minutes sales.

 

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The Death of Buy To Let? Not for Savvy Investors

 

Changes in Property Investments

There has recently been a slew of negative headlines, bad forecasts and gloomy warnings about the death of buy to let. Stamp duty changes, tax rises, and new policies have muddied the waters around property investment. However, these dire warnings should be taken with a large pinch of salt. For savvy investors, buy to let property investment can be incredibly lucrative, you just need to be smart.

In the past buy to let property was a popular choice for get rich quick investors, looking to sell quickly and move on. After the economic crash and the slowdown of the property market, huge price rises are rarer, but not impossible. In certain areas of the UK, property prices have grown considerably over the past 12 months. According to the UK cities house price index, in Liverpool, house prices have risen by 7.5%, in Glasgow they have risen by 7.2%, in Nottingham by 6.9% and Manchester by 6.8%. These high growth areas often also benefit from affordable low entry prices, allowing investors to diversify their portfolios or purchase in more than one locations.

Doing Your Research

By doing research on which areas of the country are best for house prices and investing in regions which are benefitting from regeneration and investment, you can still make a considerable profit when buying and selling property. Property investment specialists like RW Invest are encouraging investors to look to cities like Liverpool and Manchester where property prices are on the rise and rental yields are good. Studio apartments, student accommodation and HMOs are all alternatives to the typical residential property investment. Opportunities to purchase buy to let properties are worth pursuing, and if you can find a below market value property in a high growth area you can make impressive profits.

Long Term Benefits of Buy To Let

The real benefit of buy to let is when you look long term. One key way of measuring an investment is through the rental yields. This tells you how much of your property you will earn back in rents over a year. For example, a property worth £100,000 that earns £6,000 a year in rental income would have a rental yield of 6%. The higher the rental yield the quicker a property will pay for itself. Rental rates have been on the rise in the UK, and the conditions are perfect for buy to let investors to find new properties. The UK housing crisis has seen a huge increase in the number of people looking for rental properties. With less houses available to rent and a harder time buying a first property, tenants are staying in rentals for longer than ever before and paying more for them too.

Rob Bence, presenter of The Property Hub’s Property Podcast said in a recent GQ article “Investing in property may have become a little more complex, with changes to tax relief rules and increases in Stamp Duty Land Tax now in play but property remains the safest form of investment and it is absolutely still possible to prosper from it”. Buy to let is definitely not dead and its unique benefit of earning rent as well as increasing in value makes it a doubly profitable venture. For smart investors who do their research, invest in up and coming areas and plan a long-term strategy, buy to let property investment can still pay off.

 

 

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Tips On Making Big At Spread Betting

Spread Betting And Making It Big

Spread betting is a great way to earn profits, but only when your bets are placed correctly. This is why only a few investors are making successful trades whereas the rest aren’t as lucky. So what separates the few from the many in spread betting and how can you implant those strategies to ensure your own success and profitability? Firstly, it is important to understand how trading at tighter spreads can improve your chances of turning a profit. The liquidity of a particular stock may affect how tight the spread is. For example where a stock is trading at 320p, but because of illiquidity the ask spread is between 310p and 330p. Purchasing at 330p means that even if the stock makes a 3.33% jump from 320p to 330p, you would have still received no profit for your investment. A tighter speed is therefore more favourable.

Successful Spread Betting

The most successful spread betters follow a systematic trading plan. Knowing how much money you will spend on each spread bet as well as how frequently these bets will be placed will eventually lead you to develop your own watertight trading plan. Should you start trading without a trading plan you run the risk of blowing most of your capital in the early stages, leaving you on the back foot trying to claw your way back to the position you were in before the loss.

Know About Risk Capital and Spread Betting

Having an effective trade plan isn’t just about winning every time, but rather about having enough risk capital to carry on trading when you incur losses. This is achieved through smart money management. One way to do this is to divide your capital into smaller pieces and only risking a small portion per single trade. Diversifying your portfolio will mean that even if one of your bets are failing there may be three others that are pulling a profit. This brings us to risk management, which involves using stops and limits to manage your trades and adds structure to your trading plan. This is why spread betting at City Index is so attractive, as this is one of the established brokers who are happy to assist and advise here.

What Leverage Means

Spread betting is available on leverage. This leverage means that your investment can yield huge profits, or alternatively can incur huge losses should the asset go south. Inexperienced traders run the risk of taking large positions and end up losing more than they actually have. Smart traders use leverage efficiently while inexperienced traders overexpose themselves to risk. The key is therefore to strike a balance between taking calculated risks and protecting your overall capital.

In Conclusion:

Finally the best investors do not only rely on analytical data alone but also take into account other factors such as political stability and inflation rates. Making your own predictions by combining all available resources is the only way you will truly make it big in spread betting. Research, research and more research will set you miles ahead of the playing field. Avoid trading on a hot tip from a friend, because if the trade goes bad they are often nowhere to be seen!

 

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Record Rise in Online Gambling in China

 

For Mr. Li, the penalty kick taken by Cristiano Ronaldo in the Euro 2016 groups match between Austria and Portugal was a huge moment. He could barely watch is since he has placed a bet on Portugal to win. Ronaldo hit the post and the game ended in a draw, leaving Li frustrated for losing his money. He had placed his bet using the WeChat app by Tencent Holdings Ltd.

This is a good example of the rising interest in the world soccer, and this has also increased the cases of illegal online gambling. This has seen the police crack the whip on betting rings and other gambling companies like Alibaba Group Holding Ltd and Tencent. Most of the internet gambling in China is illegal.

 

Chinese Tycoon Acquires English Soccer Club

Li placed his bet through the WeChat app, where most of the gamblers are friends. When you win, the prize money is shared through various channels like Alipay, WeChat, bank transfer or the red packets, which are envelopes that are loaded with cash.

The police record shows that there has been an upwelling in online gambling activity, which is illegal, especially due to the upcoming UEFA Football Championship in Paris. The Public Security Ministry has confirmed that across the four provinces, it has apprehended 236 people for illegal online gambling on UEFA games. To this effect, Tencent and Alibaba have set up anti-gambling systems.

According to Miranda Shek, a spokeswoman of Ant Financial said that they have been conducting serious checks and if any suspicious account is discovered, it will be frozen right away. Tencent has also confirmed that it is keeping a keen eye on any illegal gambling activities.

One of the reasons that have triggered the surge in soccer gambling is the soccer investment by the Chinese companies in overseas clubs. There has been an increase in the number of soccer stars who are moving to China. An assistant professor, Hu Naijun, from the University of Science and technology in Beijing, said that besides the European Cup, the soccer market in China has developed significantly. This has increased the interests in betting.

 

 

Reaching for the Gold

Mr. Bao is an organizer of a gambling group, and he confirmed that there is a jackpot of 5 million Yuan. This is causing millions of people to bet, hoping to win the cash prize. He said that this has become a lucrative business and for the final, they may even spend a week in the presidential suite in Hong King or Macau.

As for Li, he says that his money is, still, on Portugal, who has qualified for the Euro 2016 semifinals. He says he watches the game being nervous at every chance. When Cristiano missed the penalty, he almost fainted.

 

 

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Who is Salesforce.com and What is CRM

 

3 Things you haven’t heard from Salesforce.com

If you are in the CRM business, you’ve probably heard tons of clients and non-clients complaining about their CRM – those that are not user friendly, those that are just too complicated, and those that are, for lack of a better word, altogether unhelpful. Businesses are always looking out for a Customer Relationship Management system.

For sure, there are genuine complaints among them, but the truth is that CRMs today have matured so far beyond what you could access a few years ago. Most CRMs in the market now offer excellent service, whether you choose the high end ones like SAP, Oracle or Salesforce.com and its Salesforce ANT migration tool, or the middle range Sage CRM, MS Dynamics CRM and GoldMine, or even lower end types like Highrise, Nimble, Insight.ly or Zoho.

There are hundreds more out there, and most have a robust framework that is easy to use and well designed. Some are on-premise while others are in-cloud, with features for marketing, sales, email, opportunity management and calendaring. You can integrate with other systems, access social media directly, merge with and access from phones and other portable devices and a lot more.

The problem isn’t with the CRM system; it’s with the management of the CRM system. If you’ve been facing CRM challenges, it’s time to stop complaining and take action. Here are three things to get you going:

  1. Concentrate on the reports

The most important aspect of any CRM is that it’s a database, no matter where it’s placed. And databases generate reports, without which any CRM system has no value. You must make sure your system is set to generate the key reports you need to track your sales and marketing endeavors; any other aspect in the CRM is a plus.

These reports should be configured to be delivered to your inbox on a fixed schedule – daily, weekly monthly etc., since they are what managers will use to manage their teams. Your teams should feed in necessary data on schedule to make sure that the reports are generated on schedule. If you’re not doing this, you know half the reason your CRM is giving you hell.

  1. Get a CRM administrator

Every company needs one of these. Someone who owns the system and knows it from end to end. Someone who is responsible for all data help in the system and who knows the answer to every past, present and future question about it. And this is the best part – it’s doesn’t need to be and actually shouldn’t be an IT guy either.

CRMs today are pretty easy to learn, so all you need is a smart employee in administration who can be trained in the nooks and crannies of CRM, and then authorized to manage the system and all staff remotely involved in it. A strong administrator is an investment no organization can do without if the CRM will succeed in its role.

  1. Embrace your CRM or go

As a manager, you’ve got to get your team on the love-the-CRM-or-go bandwagon. Most employees are resistant to change, but it you’re firm as a manager, eventually they will understand that they have no choice but to work with it. If you let employees get away with sabotaging the CRM by doing things ‘like they’ve always been done’ you’re setting the organization up for failure.

Pay attention to what every employee is doing, and make sure it’s being done correctly, no matter what CRM it is. Ensure your staff have been adequately trained and prepared, and then require them to apply themselves to make the system succeed, in every part of the organization.

What is CRM

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers

Author Bio

Sujain Thomas is a competent CRM expert and Salesforce products distributor. For more information on Salesforce ANT migration tool and to get assistance using other Salesforce products, visit her website.

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