Social media marketing: Six trends to keep your eyes on

Social Media is Marketing the Future

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you are not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience’s engagement. Social media marketing can help with many goals, such as increasing website traffic, building conversions, raising brand awareness, creating a brand identity and positive brand association and improving communication and interaction with key audiences. As social media marketing plays a vital role, following are the six trends to keep your eyes on:

 

Instagram has over 700 million monthly active users, less competition and a more engaged audience than other social media giants like Facebook or Twitter. This presents businesses with an opportunity to market their products to a more targeted and interested audience without spending an enormous amount of money on paid advertising. Instagram stories have a slideshow format and are only live for 24-hours. Instagram stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks.

 

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. However, growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand is not that simple. Some of the main ways, businesses use Twitter include sharing information and content, driving engagement for promotional activities, interacting with consumers, networking, branding and reputation management.

 

A Chatbot is a program that mimics human interaction. It automatically chats with internet users and gives a series of pre-prepared answers according to what they ask. It is an interactive FAQ tool that becomes more and more useful as you add more and more questions and answers to it. User engagement drives conversions. Chatbots can lead users on an Easter egg hunt or chat about the sports team they hate. The limit is up to our imagination.

 

Live chat is a must-have tool for your business. The biggest live chat benefits include the increase in sales, efficiency, and improvement in customer service and loyalty, customer convenience, proactive outreach; reduce expenses, faster solution to problems, competitive advantages, and reports and analytics.

 

They got to make themselves known by a wide public, bringing about a confrontation that led to a better definition of their roles. While VR has proven to be the evolution of gaming, AR has found its way in communication and marketing. With the new AR features on the iPhone X (and 8), you can expect a lot more AR related content being generated, and consumed, in 2018.

 

Voice search queries will push SEOs to focus on even longer long-tail keywords and create content specific to the needs of spoken searches.

To know more about the brand marketing, click here. I hope it helps. Stay safe!

 

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6 Tips for Business Success

Marketing is an Investment

  • In order for your business venture to thrive, people need to know about it. Marketing is an essential component of business success. If you do not put in the time and resources that are required for marketing, it will be difficult for you to sustain a business.
  • Online resources are available for everyone to cost effectively market their businesses. Although there are numerous opportunities to market your business for free online, you still need to consider investing money through other affordable options to accommodate your growing business needs.
  • With gradual business growth, you will have access to more funding that you can use to market your business effectively. Businesses that are successful invest significantly in marketing.

Create a Marketing Plan

  • Business and marketing plans are equally important. Your business cannot go far without consumers who buy your products or use your services.
  • When you market your business effectively you attract more prospects and customers. This enables you to make sales and profits that are necessary for you to cover your costs. Marketing plans require research and compel you to come up with business strategies that are aimed at growth and development.
  • Your marketing plan is a vital reference point that you can use to guide your marketing efforts. There should always be some time set aside each day for marketing.

Market Consistently

The business word is competitive and staying ahead involves constantly spreading awareness about the products and services you offer. Business owners who make an effort to market consistently are able to generate new opportunities and gain prospective customers.

Create a Niche

A niche market will enable you to focus and prevent you from doing too many things at the same time. The advantage of focusing on a single niche is that it allows you to use your skills accordingly and work more efficiently.

As time goes on, you can include additional activities when you are ready to take on more challenges. Creating a niche for your business is a good way to achieve sustainability and stand out from the rest of the competition.

Networking

Be ready to work hard and prepare for the responsibility of being your boss. Having your own business is a rewarding experience but you it requires dedication and discipline. Whenever you start a business, it is important to network. Networking helps to promote sales and keep you on track.

Effective networking involves being responsive, reaching out to people in the industry, attending networking events and being accessible.

Maintain Contact with your Customers

Remaining in contact with your customers is essential for retaining customer loyalty. Keeping in touch with customers shows that they are valued. Keep records of their contact details so that you can inform them about new products or promotional offers. The customers that you already have are just as important as the new ones that you want to attract. Read more about debt review here.

All entrepreneurs want to be successful and watch their business concepts turn into reality. Operating a business requires time and effort as well as determination. There are various things that you can do to reach your goals and keep your business running. Check this chart below.

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Is the Effect of Political Risk Becoming Overrated on Wall Street

Traditionally, political uncertainty is one of the biggest market movers with effects on the equities, Forex, and commodities market. Political commentators and Wall Street analysts have drawn up interesting inferences on the effects of political uncertainty on the markets after significant political events such as elections and referendums. For instance, the prevailing thesis on the effects of political uncertainty on the market is that Americans tend to vote for the same candidate or party if the economy is robust and they tend to vote for the opposition if the economy is weak.

Sam Stovall, managing director at S&P Capital IQ observes that the results of presidential elections shows that voters tend to give the state of the economy a high weighting in choosing the next president. In his words, “In 82 percent of the times that markets have climbed during August and October, the incumbent party has won. In 86 percent of the times the market has been down, the replacement party has won.”

It is already cliché that the markets hate uncertainty and you can trust Wall Street to have a bullish performance in years when the election results are predictable than in years when the election can swing either way. The market doesn’t usually record much volatility ahead of election in which the incumbent is contesting reelection because the incumbent will most likely win and there won’t be much of a change in economic policies.

However, in the last U.S. presidential election between Donald Trump and Hillary Clinton, the risks of change in economic and foreign policy was high because both candidates had widely different plans. Trump was easily the wild card because his proposed economic and foreign policy plans were ‘unconventional’ and Wall Street analysts were quick to opine that a Trump presidency will bring in a unprecedented level of uncertainty to the markets.

The effect of unexpected political events is muted on the markets

However, the chart above shows how U.S. equities and the volatility index have fared since Trump won the election. You’ll observe that U.S. stocks have booked gains since Trump won the election on Nov. 8 2016. The S&P 500 is up 10.70%, the NASDAQ Composite is up 12.33%, the Dow Jones Industrials is up 14.14%, and the Russell 2000 (small caps) is up an incredible 15.04%. Conversely, the fear gauge in the market has recorded a massive drop with the VIX index declining by 38.9% in the same period.

Steve Williamson, an analyst at Lionexo binary options observes that “the performance stocks in relation to the volatility index shows that U.S. equities have not been plagued by the expected volatility that should have resulted in a change in government.” In essence, it appears that political risk is starting to have a lesser effect on the markets.

Interestingly, 2016 showed many signs indicating that political uncertainty has lesser influence on the markets. For instance, the markets recovered from the shocking Brexit vote in four days despite the fears that the Britain’s exits from the EU might trigger chaos in the Eurozone. The whiplash in U.S. stocks after Trump’s surprise victory didn’t last more than four hours. Italians rejected proposed constitutional changes from Matteo Renzi’s pro-EU government and the effect of the referendum was lost on the Italian market in about four minutes.

Pro-EU market watchers have started drawing inferences on how the results of the upcoming French elections could affect forex markets in the EU, U.S., and the rest of the world. One of the top candidates in the French presidential election, Marine Le Pen has indicated that she’ll drop the use Euro in France – a move that might be the prequel to France’s exit from the EU.

It still a little too early to know if the results of the French elections will have a drastic effect on the market or not. However, based on the recent performance of the markets, we can safely bet that the markets will see a swift correction that will erase any volatility irrespective of how the French vote in the next election.

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How to Manage Recurring Bills and Subscriptions

Subscriptions Almost Guarantee Repeat Business

Your business can learn (to earn) a lot from subscription services, such as Netflix and Tidal. These services are transforming the way companies earn money and ensuring that consumers receive their products and services in perpetuity. More businesses are choosing this method of billing and shipping because it almost guarantees repeat business and it’s completely automated, which saves money on staffing costs and more.

Managing Subscriptions and Recurring Bills

Subscriptions work like this: basically, customers sign up for goods or service deliveries online via your website. This can also be done over the phone, but that requires a greater financial investment because you’ll need to hire a dedicated salesforce. Keep in mind, anything can be sold on a recurring basis, not just television and music streaming services. Goods, such as groceries and clothing items, can also be sold on a recurring basis. Customers finalize their order by entering their billing information, and they’re automatically billed on a regular basis (weekly, monthly, yearly, etc.).

This process isn’t complicated when you take advantage of subscription billing software, which operates on the cloud and is nearly infallible. The software requires little IT knowledge to set up and creates a self-service sales portal on your website. It even comes with all those small idiosyncrasies that drive sales, such as free plans, free trials, cancellation buttons and more. Fulfillment software simplifies the process for you and the consumer, which means any business can harness the money-making power of recurring billing without too much technical experience.

Step One: Determine Your Pricing Plan

There isn’t a single pricing plan that’s guaranteed to drive sales. You’ll need to do your best to create a pricing plan that’s profitable to you, but also fair to your customers. You’ll need to consider your costs, the value to your customer, and your customer’s needs. It may take some trial-and-error before you find a pricing plan that works.

Here are some ideas to help you get sign-ups fast, so you can build revenue quickly:

  • Offer a free plan or a free trial
  • Offer a coupon or incentive for upgrading
  • Considering offering different pricing plans for different levels of service
  • Guarantee that payments are secure and offer a few methods for paying (credit card, Paypal, etc.)

Step Two: Make it Easy to Cancel

Customers don’t want to feel scammed or cheated, but that’s exactly how they will feel if you’re lacking a return policy or easy cancellation. Those customers will report you to the Better Business Bureau and leave negative reviews about your business, which has the potential to ruin your reputation. The last thing you need is negative reviews showing up in search results for your company, so keep a strong commitment to customer service.

This doesn’t mean you shouldn’t attempt to retain customers who are considering cancellation, but you shouldn’t thwart them either. You are welcome to offer customers incentives to retain them, but if they choose to cancel that’s their prerogative and you must honor that. You can show you’re committed to customer satisfaction by making it easy to cancel or return products.

Step Three: Engage with Customers to Increase Satisfaction

According to a 2011 American Express survey, 78 percent of consumers have abandoned a transaction or canceled an intended purchase due to poor customer service. This unhappy customer’s negative experience can have a negative impact on your business. In fact, Ruby Newell-Legner, author of Understanding Customers, reports that “It takes 12 positive experiences to make up for one unresolved negative experience.”

Good customer service goes a long way in retaining customers and soliciting positive reviews. A negative review isn’t the end of the world, but it is more impactful than a positive review; therefore, it’s essential to provide quality customer service to ensure the good reviews outnumber the bad ones. Here’s some tips for providing quality customer service:

  • Show empathy
  • Be adaptable
  • Communicate clearly
  • Train your staff to be knowledgeable
  • And, remember: the customer is always right

Recurring billing can be extremely profitable, and it only requires a few steps to get off the ground. The most important thing is that you understand your target market, and do your best to provide them with exemplary service. According to the White House Office of Consumer Affairs, “On average, loyal customers are worth up to 10 times as much as their first purchase.” The only way to ensure loyalty is to give loyalty right back.

 

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5 Ways To Keep Your Job and Still See the World

 

You have probably heard of some people who quit their job in order to travel. They write their stories on newspapers, they are interviewed on television, and they talk about how successful they have been. Some of these stories are unrealistic. Some of them end up doing odd jobs in order to sustain their lives. No matter how unrealistic this might seem, your job should not stop you from seeing the best of destinations that you wish to.

 

  1. Travel to Different Destinations Nearby

You do not have to travel to destinations miles away to enjoy. Take your time in researching on the interesting areas near your home where you can go for weekend getaways. You will be surprised by how rich such areas can be, it is inexpensive, and you will get the relaxation that you need.

 

  1. Take Advantage of Public Holidays

This is a great time to go on holiday and keep your job. Employers approve public holidays which make it easier for you to plan your holiday in advance. During this time, you can request for additional days from your employer, days that you can use to take a break from work.

 

  1. Take Advantage of Duty Trips

Some companies organize conferences and trainings in places far away from the office. You could also get some days off to attend a seminar or a wedding. Although you are required to participate in these events, you can see this as an opportunity to explore the area. You can do your own research in advance on places that are a must see. These are opportunities that will save you vacation expenses on accommodation and transport.

 

  1. Take your Paid Vacation Leave

Most companies adhere strictly to vacation policies, and as an employee, you should utilize this as much as possible. It could be a week or a month but remember this is for your own good. This gives your mind a chance to relax and thank yourself for being productive at work. A break is important if you need to keep being productive.

 

  1. Request Work Flexibility

Some companies will allow you to work remotely and offer flexible work schedules whenever possible. If this is supported in your company, take advantage of it and combine it with your holiday.

There should be a balance between work and personal life. Not taking breaks from work can actually affect your productivity. Work-life balance does not have to be expensive, and you do not have to stop working. You can request for work flexibility, take advantage of conferences away from the office and use the long weekends to travel. Strike the balance between life and work to enjoy life more.

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Dropbox IPO Just Got $2 More Expensive Per Share

The Dropbox IPO is one of the most talked about offerings that has happened this year thus far, and for good reason. Dropbox is a massive company with a blue chip valuation. Well, that valuation just got a whole lot bigger as the Dropbox IPO just got quite a bit more expensive. Today, we’ll talk about the news, why the increase is actually a pretty good sign for Dropbox, and what you should be watching for ahead.

Dropbox Increases IPO Price

As mentioned above, the latest news that we’ve gotten with regard to the IPO of Dropbox has to do with the price. In recent news stories, we’re seeing news that Dropbox has made the decision to increase the price of its IPO.

Previously, Dropbox announced that it has decided upon a price for its IPO. At the time, the company set the initial IPO price range to be between $16 and $18 per share. This gave the company the expectation of raising approximately $648 million through the offering.

However, on Wednesday, the company announced that it has decided to increase the IPO price. Now, if you want to get in on the IPO, you’re going to apy somewhere between $18 and $20 per Dropbox share. As a result of the increased price per share, the company is now expecting to raise approximately $720 million, just under 10% of the total valuation of the company at $7.8 billion.

Why The Increase In The IPO Price Is Good News For Dropbox

While at first glance, this may not seem like such good news, it’s great news for Dropbox and a very positive sign for the IPO. There are multiple reasons for this:

  • Larger Amount Of Funds Raised – First and foremost, let’s not forget the reason for an IPO in the first place. In general, companies go public in an attempt to raise funds, and a whole lot of them. Even if the IPO price was to stay at the lower initial number, Dropbox would have raised an incredible amount of money. However, with $2 more per share in mind, the company is likely to raise an additional 72 million.
  • Shows Strong Demand – At the end of the day, if Dropbox wasn’t confident that the demand would be strong for its IPO, it wouldn’t go raising prices. After releasing the initial price of between $16 and $18 per share, the company has made the decision to increase the price after just about a week. This suggests that Dropbox has crunched the numbers based on reactions to the initial pricing, deciding that the demand was there for an increase. That’s great news.

What To Watch For Ahead

Moving forward, Dropbox is likely to present several potentially profitable opportunities. After all, it is one of the most talked about IPOs in some time. Adding in the fact that demand is already high enough to warrant a price increase on the shares, makes this an even more exciting even.

With that said, if you’re looking to get involved in the Dropbox IPO, there are a few things you should be watching for. First and foremost, pay attention to the news surrounding the price increase. Soon enough, we should see stories with regard to demand that tell us whether or not this was the right move relatively soon. Also, do some due diligence with regard to the valuation of the company. Is a $7.8 billion valuation really worth it when the company hasn’t produced a penny in profit??? While I can think of several examples where historically, the answer has been yes, that doesn’t mean that that’s the case here. So, before getting involved, make sure to do your research and understand just what you are purchasing when you buy shares.

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How to Successfully Market Your Bar or Club

Marketing Your Bar or Club

Building a customer base is easier than ever in the digital age, but marketing a bar or club can still be tough. If you live in a well-populated area, chances are there’s a lot of competition from other cafes and bars, whereas if you’re the only one for miles, you will struggle with lack of footfall. What’s more, people have certain expectations when they come to a bar. Most people are reluctant to spend money on a new business, as they don’t know if their consumer needs will be met. As the owner, it’s your job to convince them they’ll have a great experience, and you do this through dedicated marketing. Here are five steps to help you make an impression.

Know Your Brand

Just like any other business, your bar or club needs a brand. So before you market your business (or ideally before you open your doors), you should know these three things: what you do, who you do it for, and what makes you stand out. In other words, you should come up with a concept that’s as niche as possible, for example, locally brewed craft ales, and then identify your target market. Your USP (unique selling proposition) is what makes your business stand out from the competition. Make sure every piece of marketing material you put out there reflects your brand and ethos, from your menus and signs to your social media posts.

Perfect Your Website

These days, if you want to market your business successfully, you need a functional website with responsive design so people can use it on their phones and tablets. This website needs to be clean, precise and easy to navigate. What’s more, your home page should include photos of your establishment, so people know what to expect when they visit you, and your contact details should be clearly visible. If your interiors are looking shabby, you may wish to redecorate or invest in some new pub furniture and have professional photos taken.

Optimise Your Signage

Signs both inside and outside your establishment can generate lots of business, so it’s worth investing in a graphic designer to make yours stand out. Everything from your menus, receipts, promotional boards and outdoor signs will help promote your business, so be sure to capitalise on these opportunities.

Boost Your Online Presence

What do most people do when they’re looking for somewhere to eat or drink? They look online. Therefore, you need to make sure your bar or club appears in search engines and on social media so you can connect with prospective customers. Your contact information, opening hours and menus should all be easy to find. If you serve food, you want to enable online reservations to make booking a table even easier.

Monitor Your Reviews

Reviews can make or break a business, so it’s important to take them seriously. Monitor your pages on Google and Trip Advisor, and take time to respond to comments – both positive and negative. Doing so gives you control over your reputation and helps you deal with any complaints head-on. Keeping in touch with your customers will help foster conversation about your business and show the community you care what they think.

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Social Media Websites That You Have Not Heard About

SoundCloud is one of those popular social media platforms where music lovers get to share both their music and other people’s music. But unfortunately, most people haven’t discovered this effective site as they still use YouTube for all their musical needs.

Unlike YouTube, SoundCloud is designed specifically for audio music, meaning that it comes with more functions including reposting, commenting and replaying.

Pausing and playing is instantaneous and it is very easy to find your way around it. There is also a wide variety of music available in here which includes unofficial remixes from upcoming artists as well as covers. Browsing can be done by genre, what’s trending and you can create a playlist based on your favorite songs.

 

A twitter subsidiary video app allows for you to have live web broadcasting from your phone. It will automatically send notifications to your followers to tune in and find out what you are up to?

You can choose to either go public or private especially if you are targeting specific users. Interaction is possible by commenting or leaving hearts.

Yik Yak is another social media platform that might not be that popular but is growing in popularity especially with the younger generation. There is no addition of friends in Yik Yak since it operates on its anonymity allowing you to only read short updates from people near your area.

The same kind of anonymity is extended to replies since you can do so with an alias. Your post can either be up-voted or down-voted by the people who get to see it.

 

Kik is a texting platform that is also taking root among young adults and teens. It allows members to text anonymously using usernames instead of their phone numbers which are in this case concealed.

It is efficient in not only chatting with people you know but also meeting new people who happen to be in the group. You can send GIFs and photos to friends. Scanning Kik codes allows members to add each other with ease.

 

While the Foursquare app is for location purposes, the additional Swarm app helps foursquare members to socialize with ease. Your friends will know where you check in, and if they are around, they can use the Swarm app to make arrangements to meet up. There are some games that players can use to play and stand a chance to win different prizes.

 

 

 

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FIRST FOODS GROUP SUBSIDIARY ‘HOLY CACAO’ TO SWEETEN THE CANNABIS MARKET

 

 

 

        Read About the amazing Developments in Edible Cannabis Chocolates

 

       World-famous chocolatier, Oded Brenner, visionary behind Holy Cacao 

 

The Chocolate Vision for Cannabis Edibles

A young public company wants to grab share in the ever-growing cannabis market. First Foods Group, Inc. (“OTCQB: “FIFG), has taken an unconventional, but creatively successful route toward penetrating the exploding legal cannabis market expected to reach over $50 billion by 2025.

The Company’s recently incorporated subsidiary, Holy Cacao, is gearing up to market premium chocolate edibles that have been created and packaged by Oded Brenner, founder of “Max Brenner, Chocolate by the Bald Man.”  Brenner’s design, marketing and culinary artistry were behind the global success of the Max Brenner brand.

‘Merchant Advances’ Advancing Company’s Cannabis Strategy

So how is First Foods able to pile on cash so fast for its cannabis coup, while still maintaining just 16 million shares outstanding and zero debt? The answer is the Company has developed a powerful, fast growing revenue stream that already has produced impressive returns for its shareholders (www.FirstFoodsGroup.com)

In October, FIFG began investing in a variety of merchant services, whereby it makes short-term cash advances to businesses in return for an agreed-upon amount of future sales, paid by the businesses in small, regular daily payments. In just one month the Company has received a whopping 24.5% return on its investments according to CEO Harold Kestenbaum in a November 22nd Press Release.

 

Start-up Capital Now in Place

CFO Mark Keeley, who heads the new First Foods Funding Division, said he has already obtained all the start-up capital needed that will enable the company to speed its plans to target the burgeoning legal marijuana industry with its unique Holy Cacao product line.

The company said acclaimed cannabis expert Rob Hunt is leading Holy Cacao’s efforts to gain traction in the legalized states. Hunt is considered one of the most knowledgeable, connected and sought-after experts in the cannabis industry. He has already introduced the brand to some of the largest players in the edibles sector, all of whom are showing interest in signing on with Holy Cacao’s aggressive growth agenda. Hunt is now negotiating manufacturing and distribution deals, anticipating product launch in first quarter, 2018.

Remarkably Self-funded

To date, First Foods Group has been entirely self-funded by the Company’s Board of Directors, a rarity for a young public entity. This has kept the number of outstanding shares at the same 16 million that was in place at the time of capitalization, with virtually no short term, long term, or convertible debt anywhere to be seen. This is a formula that experienced investors rarely overlook, as it shows that the Board has its shareholders’ long term well-being as its primary focus.

TransMedia Group Retained to Roll Out PR Campaign

First Foods Group has retained the award-winning international public relations firm TransMedia Group (www.transmediagroup.com) to publicize its progress in readying “Holy Cacao” for entry into the growing cannabis market globally.  The PR firm has a long and distinguished track record in serving clients worldwide since 1981.  TransMedia Group has helped to make many public companies and their products successful from AT&T to Rexall Sundown, whose founder Carl DeSantis credits TransMedia for the awesome success of his company, which he sold for $1.6 billion.

 

 

 

 

 

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INTERNATIONAL COMPANIES CUTTING COSTS – Wall Street

Over the next few years, a large majority of international businesses are expected to experience a cost cutting drive in order to adjust to lower prices, increasing competition and an unpredictable economy. There are many reasons as to why international businesses are deciding to embark on huge cost cutting drives, with one of the most significant being as a method to significantly transform the company and work towards development and growth. So, how are international businesses choosing to cut costs? Here are just some of the most common cost-cutting methods that those working for international companies can expect to see.

Performance Tracking

Many companies are taking on the lean method of business as a way of cutting costs over time. This involves ongoing performance tracking, something which is laid out as one of the key components of six sigma certification (see 6 Sigma for more information). This type of ongoing performance tracking will help international companies to better determine which costs are necessary, and which are not. Ongoing tracking and evaluation of performance gives businesses a better chance to discover which product lines and/or services are not profitable enough, so that they can cut the cost of these as soon as possible.

Employee Training

Smart employee training is going to see a surge as the cost cutting drive continues for many international businesses. As more and more businesses realize that employee training on a regular and ongoing basis is a smart investment to make, there will be less costs as employees are better equipped to deal with their tasks or any problems which might arise that are not a standard part of their day to day tasks. Although this method of cost cutting may seem more like an extra expense, smart business owners internationally are realizing that in order to cut costs, it is often necessary to make some investments.

Increased Efficiency

International businesses worldwide are attempting to increase efficiency significantly in order to be in with the best chance of effective cost-cutting. Increased efficiency using methods such as replacing manual labour with machines, is likely to speed up hundreds of different business processes, reduce wages, and allow more to be completed in a shorter amount of time. Because of this, investing in methods to create more efficiency in a business is expected to increase among many international companies as the cost-cutting drive continues.

Why Cut Costs?

For a business which is experiencing a positive cash flow, it’s often still necessary to cut costs. This could depend on a number of different reasons, for example the business’ future predictions, their current sales trends, and whether or not there are simply any costs in existence which are unnecessary to the running of the business and can be gone without. This allows businesses to cut as many costs as is possible in order to keep profitability at the maximum.

Is your business planning a cost-cutting drive? Why, and how do you plan to cut costs? Join the discussion in the comments below.

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