New Year’s Day 2019 – Wall Street

New Year’s Day, also called simply New Year’s or New Year, is observed on January 1, the first day of the year on the modern Gregorian calendar as well as the Julian calendar.

In pre-Christian Rome under the Julian calendar, the day was dedicated to Janus, god of gateways and beginnings, for whom January is also named. As a date in the Gregorian calendar of Christendom, New Year’s Day liturgically marked the Feast of the Naming and Circumcision of Jesus, which is still observed as such in the Anglican Church and Lutheran Church.[2][3]

In present day, with most countries now using the Gregorian calendar as their de facto calendar, New Year’s Day is probably the most celebrated public holiday, often observed with fireworks at the stroke of midnight as the new year starts in each time zone. Other global New Year’s Day traditions include making New Year’s resolutions and calling one’s friends and family.[1]

In Christendom, under which the Gregorian Calendar developed, New Year’s Day traditionally marks the Feast of the Circumcision of Christ, which is still observed as such by the Anglican Church and the Lutheran Church.

Mesopotamia (Iraq) instituted the concept of celebrating the new year in 2000 BC, celebrated new year around the time of the vernal equinox, in mid-March.[4][5] The early Roman calendar designated March 1 as the new year. The calendar had just ten months, beginning with March. That the new year once began with the month of March is still reflected in some of the names of the months. September through December, our ninth through twelfth months, were originally positioned as the seventh through tenth months. (Septem is Latin for “seven”; octo, “eight”; novem, “nine”; and decem, “ten”.) Roman legend usually credited their second king Numa with the establishment of the months of January and February. These were first placed at the end of the year, but at some point came to be considered the first two months instead.

The January Kalends (Latin: Kalendae Ianuariae) came to be celebrated as the new year at some point after it became the day for the inaugurating new consuls in 153 BC. Romans had long dated their years by these consulships, rather than sequentially, and making the kalends of January start the new year aligned this dating. Still, private and religious celebrations around the March new year continued for some time and there is no consensus on the question of the timing for January 1’s new status.[6] Once it became the new year, however, it became a time for family gatherings and celebrations. A series of disasters, notably including the failed rebellion of M. Aemilius Lepidus in 78 bc, established a superstition against allowing Rome’s market days to fall on the kalends of January and the pontiffs employed intercalation to avoid its occurrence.[7][8]

In AD 567, the Council of Tours formally abolished January 1 as the beginning of the year. At various times and in various places throughout medieval Christian Europe, the new year was celebrated on December 25 in honor of the birth of Jesus; March 1 in the old Roman style; March 25 in honor of Lady Day and the Feast of the Annunciation; and on the movable feast of Easter. These days were also astronomically and astrologically significant since, at the time of the Julian reform, March 25 had been understood as the spring equinox and December 25 as the winter solstice. (The Julian calendar’s small disagreement with the solar year, however, shifted these days earlier before the Council of Nicaea which formed the basis of the calculations used during the Gregorian reform of the calendar.) Medieval calendars nonetheless often continued to display the months running from January to December, despite their readers reckoning the transition from one year to the next on a different day.

Among the 7th century pagans of Flanders and the Netherlands, it was the custom to exchange gifts on the first day of the new year. This custom was deplored by Saint Eligius (died 659 or 660), who warned the Flemish and Dutch: “(Do not) make vetulas, [little figures of the Old Woman], little deer or iotticos or set tables [for the house-elf, compare Puck] at night or exchange New Year gifts or supply superfluous drinks [another Yule custom].”[9] However, on the date that European Christians celebrated the New Year, they exchanged Christmas presents because New Years’ Day fell within the twelve days of the Christmas season in the Western Christian liturgical calendar;[10] the custom of exchanging Christmas gifts in a Christian context is traced back to the Biblical Magi who gave gifts to the Child Jesus.[11][12]

Because of the leap year error in the Julian calendar, the date of Easter had drifted backward since the First Council of Nicaea decided the computation of the date of Easter in 325. By the sixteenth century, the drift from the observed equinox had become unacceptable. In 1582, Pope Gregory XIII declared the Gregorian calendar widely used today, correcting the error by a deletion of 10 days. The Gregorian calendar reform also (in effect) restored January 1 as New Year’s Day. Although most Catholic countries adopted the Gregorian calendar almost immediately, it was only gradually adopted among Protestant countries. The British, for example, did not adopt the reformed calendar until 1752. Until then, the British Empire – and its American colonies – still celebrated the new year on 25 March.

Most nations of Western Europe officially adopted 1 January as New Year’s Day somewhat before they adopted the Gregorian Calendar. In Tudor England, New Years Day, along with Christmas Day and Twelfth Night, was celebrated as one of three main festivities among the twelve days of Christmastide.[13] There, until the adoption of the Gregorian Calendar in 1752, the first day of the new year was the Western Christian Feast of the Annunciation, on 25 March, also called “Lady Day”. Dates predicated on the year beginning on 25 March became known as Annunciation Style dates, while dates of the Gregorian Calendar commencing on 1 January were distinguished as Circumcision Style dates,[14] because this was the date of the Feast of the Circumcision, the observed memorial of the eighth day of Jesus Christ’s life after his birth, counted from the latter’s observation on Christmas, 25 December. Pope Gregory acknowledged 1 January as the beginning of the new year according to his reform of the Catholic Liturgical Calendar.[15]

 

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Customer Loyalty Programs Start Using Artificial Processes and Strategies!

Increasing Customer Loyalty

Everyone knows that increasing customer loyalty is all about making bigger profits, creating a group of raving followers and finding customers at a faster and cheaper price. In the long run, customer loyalty can do wonders to your business. However, there are many questions and debates on how to ensure customer loyalty! Can your customer support knowledge base help you understand what customers really need? Can you use knowledge base support software to judge the requirements of customers online? Is it possible to use artificial intelligence to understand and improve customer loyalty?

According to experts, the answers to these questions is a big yes! Yes, you can go beyond manual, traditional methods and use software programs and artificial intelligence to boost customer loyalty.

Understanding Artificial Processes in Customer Loyalty Programs

Few months ago, Joseph Nunes and Xavler Drez made news. The whole world learnt more about their customer loyalty adventures. This duo experimented a new type of customer loyalty program at a local car servicing center. The consumer researchers rewarded 300 customers at the car wash with loyalty cards. Half of these loyalty cards expected customers to make eight transactions before winning a free service or car wash. The rest, needed ten transactions. However, there was a small twist to the story. The company offered two free bonus car washes as a head start. This means, their business began with free services.

In both these situations, potential customers had to make eight transactions for a free service. But, there is a small amount of difference in how complete the offers are. In offer one, the customers were zero-percent complete. On the other hand, offer two ensured 20-percent of completeness.

Now, you might wonder if the customer support knowledge base and this “Artificial” progress would ensure customer loyalty in return.

In the next few months, the duo noticed that 1/5th of the customers opted for the first offer. And, ½ of the customers chose the second option. This clearly proves an increase of 80% in terms of customer loyalty. Indeed, artificial progress has helped the car wash enjoy a better level of customer loyalty.

If you are planning to venture into customer loyalty, you must invest some time and effort on artificial progress. This is a smart way of introducing your business to new customers. Meanwhile, it is a strategic way of helping customers continue your products and services. The time required to witness the impact of artificial progress may appear long, yet it is worth your time and effort.

What is Customer Loyalty?

Before you start focusing on your customer support knowledge base and invest on knowledge base software, you must have a clear understanding of what customer loyalty is all about.

Let’s understand this with two real-time scenarios:
  • If you are an author, customer loyalty for you is represented by the number of people reading your books. For instance, if someone buys all your three books, they can be treated as a 100% loyal customer. And, if someone chooses to read only your book only once, they are less likely to return.
  • If you are a designer or a consultant, customer loyalty is identified by the number of people asking for your services. If people keep requesting for your services, you are on high demand! For example, if I approach the same designer for all my needs that is 100% customer loyalty.

If you want your business to endow and enjoy the benefits of customer loyalty, you must stick to a structured process. Here are three steps you must follow as a part of improving customer loyalty over the internet and using artificial intelligence to give it a boost further.

Step #1 – You need to have a well-established Goal

First of all, you must appreciate the fact that artificial progress can help you. Don’t think twice to make use of endowed progress. After all, every business needs customers and goals to focus on. You might be venturing into an eBook, design service or hourly consultation, the business doesn’t really matter. Artificial progress can help you. When paired with knowledge base software, it turns into a power tool for any business.

Step #2 – Understand What your Customers Need

Everyone knows that customers are longing for efficient and effective services. However, loyalty goes beyond these elements. Today, you must educate customers on what has to be done for better servicing and products. Companies must be specific about behaviors and actions that can be rewarded. Why would you reward your customers and keep them loyal? Do you intend to reward all your customers? Or, do you wish to reward customers who refer and advertise your business? Or, do you wish to reward customers who have stayed with your business for a long time? It is important to decide what your loyal customers must have done or do.

This is when knowledge base software programs become useful. These software programs will help you keep track of customers. You will be able to monitor every customer individually. In the long run, you will have plenty of data about your customers, what they want and what they have done to become loyal. The best way to exploit any artificial or endowed progress is through knowledge-based support systems.

Step #3 – A Head Start

Remember the car wash case study? It would be wise to give your customers a head start. This will be a bonus that adds more value to your business.

But, you must not give a head start without valid reasons. Always stick to limited bonuses. This route works well when you have to launch a new service or product. The limited time bonus will create a hype and keep your customers geared.

Step #4 – FAQ is Must

Your customers tend to come across various difficulties that can be answered easily. But to cater their questions, it is advised to create a FAQ page that gets most of them covered easily. Not only will your customers get to receive the answers on time but also reduces the workload from your support department.

These FAQs can also be linked to well curated tutorials that aid your customers in times of needs. This will boost their loyalty towards your brand and will be more willing to spread the word.

Step #5 – Expert Support Team at Place

A skilled team of customer support agents can help you boost the loyalty factor. But make sure that they are well-trained about your product or service that helps them answer any technical questions. In case you plan on training them or think of developing an ongoing training program, then a knowledge base software can come to your rescue.

It can help you develop a training program for your support agents that they can access anytime, anywhere. As they get equipped with the online program, it’ll be easier to get all customer queries resolved in no time. Hence, increasing the existing customer loyalty rate towards your brand easily.

Step #6 – Multiple Channel Availability

If you wish to help your customers reach you at anytime, from anywhere, then it’s important that they find you available at all times. This is also possible if you work towards building a stronger presence across multiple channels. Reason is simple. Your customers would not necessarily try to get in touch with you with emails or calls.

They’d also prefer if you make yourself visible on various platforms, so that their options aren’t limited to just one or two. No matter what business you own, building a stronger visibility across multi-channels is important. This helps you satisfy your customers in the shortest span of time possible.

What’s great is you not only get to retain customers with prompt responses, but also build a strong relationship with your customers easily. This leads to expanding your customer loyalty further because your organization is taking the effort to reach out to them in time. A great way to build positive points amidst customers.

The Verdict

Dan Pink once told, “There is a big difference in what science knows and what businesses really do”. If you want to improve customer loyalty, go ahead and use endowed progress (or artificial progress). This is a tool that can keep customers attached to your business for a very long time.

After all, it helps you know their expectations from your brand when they plan to invest in your services or products. This can be done successfully by

 

  1. Monitoring every single customer and the decisions they take while browsing through your website.
  2. Giving them a great head start with valid reasons, so they can stick around with your brand for in the long run.
  3. Making yourself available at anytime, anywhere by increasing your presence on various platforms.
  4. Building a stronger support team that helps your customers get all the answers they seek when in trouble.
  5. Creating detailed FAQ with the help of a knowledge base software. These can help your customers find instant answers to their queries hassle-free.

 

So, do not get worked up on how to get your customers more loyal towards your brand, when the integration of such software can help you resolve the issue successfully.

 

Author Bio:-Robin is a Technical Support Executive. He is an expert in knowledge management and various Knowledge base tools. Currently, he is a resident knowledge management expert at ProProfs. In his free time, Robin enjoys cycling and sky diving.

 

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A Budget Business: Online Ventures to Start with Zero Money

Is an OnLine Internet Business For You

Unlike with a bricks and mortar store, an internet business doesn’t necessarily require a substantial amount of capital for you to get started. If you have a computer, a hard work ethic and a good online business idea, you could soon be making a superb annual revenue. If, however, you are stuck for ideas and are looking for a light bulb moment, here are some online ventures to start with zero money.

Drop Shipping

The beauty of drop shipping is you don’t need to have cash in the bank to sell high-quality products to your customers.

For example, you will not need to purchase a large inventory of products, as you will only buy an item from a wholesaler when a customer places an order on your website.

Plus, as they will keep the products in their warehouse and will process a delivery to a customer, this can reduce your overheads even further.

You will, however, need to find the right product to sell on your website to make a great profit.

For example, if you want to develop an e-commerce clothing brand, you should find reputable t-shirts, trousers and hoodies suppliers, which could cater to consumer demand.

 

Digital Information Products

An internet business also allows you to sell digital products, which should provide your customers with value for money. As you’ll have no physical products to sell, you will not need to worry about manufacturing, warehousing or distribution.

You can, therefore, create information products for free, which you can then sell for a fixed price to a customer.

Some of the most popular digital information products include:
  • eBooks
  • Travel guides
  • A recorded webinar
  • Videos
  • An audio interview
  • Instructional booklet

It is, however, essential to make sure the digital product is both engaging and useful to generate a sizable amount of sales.

An Online Consulting Business

If you have extensive experience in a field and believe you have considerable knowledge you can pass on to others, an online consulting business could be an ideal option.

It is easy to get started, as you will need to set-up a website, identify a target market, set consultancy rates, and start networking in your industry to attract clients.

It can be a rewarding online venture, as it will enable you to earn a living while passing on your expert knowledge to other professionals, which can help them to excel in their chosen field.

Video Monetization

There are many online video publishing websites that allow you to monetize your videos, such as YouTube. If you can produce high-quality, informative, or entertaining videos on your smartphone or computer, you could earn a substantial profit.

Profitable YouTube video ideas can include:

  • How to videos
  • Cooking videos
  • Gadget reviews
  • Book reviews
  • Online tutorials
  • Blogger interviews
  • Fitness videos
To start monetizing your videos, you will need to link your channel to Google AdSense, and you’ll make 68% of the ad revenue. If a user watches 30 seconds or more of an advertisement, you’ll receive around $0.18 for the view, which can amount to a hefty sum over time.

 

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5 Obvious Mistakes That You Must Avoid to Make SEO Efforts Effective

Digital Marketing and the Importance of SEO

In today’s digital age, every business strives to gain competitive advantage through digital marketing. SEO is an instrumental factor in expanding the digital marketing landscape. It aims at increasing the visibility of a website on a search engine.

However, the expansion of digital marketing also has certain drawbacks. The search marketers need to identify certain essential points to remember before conducting SEOs. The significant areas of focus for are the constant algorithm updates posted by search engines. For instance, Google has various algorithms for compliance, like Panda, Penguin, Hummingbird, etc. explained later in points below. Apart from algorithms, there also has been an entry of many fake websites in digital marketing providing misinformation which need to be checked. Following are five obvious SEO mistakes that you can avoid in your digital marketing blogs:-

1) Avoid stuffing of keywords

We all know that keyword management is the core of SEO process. Achieving Keyword optimisation is every search marketer’s dream. For that, there are many different technological solutions based on machine learning. These solutions also improve the ranking of a website on the search engine’s search results. However, many times in a quest to achieve a higher rank in search results, search marketers overuse certain keywords. They repeatedly use the keywords thinking that maximum search traffic can be attracted to their websites.

But you should strictly avoid this, as certain search engines have officially forbidden keyword stuffing through their algorithm updates. For instance, the “Hummingbird” algorithm update of Google on 22nd Aug 2013 strictly forbids the overuse of keywords. Thus, this is one miniscule SEO mistake you can avoid on your blogs.

2) Prevent irrelevant, spam links and broken links on your SEO website

At times, SEO websites itself have many spam links or irrelevant links which distract the customers. This might discourage a lot of search traffic for your website and will also affect your search result rankings. Also, search engine algorithms will impose some penalty on your website if the links are spam or irrelevant. For instance, the “Penguin” algorithm update by Google on 24th April 2014 forbids spam and irrelevant links on an SEO website. As a result, instead of positive digital marketing, it might lead to negative impact on the image of your site.

To avoid this, you can use backlink checker tools which continuously conduct a comparative check of your website’s links with the search engine’s algorithm updates to ensure that there’s no violation.

Broken links are incomplete links which lead your customers nowhere and negatively affect your website. You can easily prevent broken links on your site by simple careful monitoring

3) Avoid Plagiarism and Duplication in your website’s content

Among the significant problems in Digital Marketing are plagiarism and duplication of content. There has been a considerable amount of copying and duplication of content by fraudulent websites from the original content of authentic sites. Copy pasting or plagiarism discourages the digital marketing industry. While duplication can also be unintentional, but it still affects the websites. There have been algorithm updates of certain search engines over this issue.

For instance, on 24th Feb 2011 Google introduced “Panda” update to check plagiarism and duplication. So if you conduct digital marketing on Google, make sure you avoid plagiarism and duplication. You can approach the services offered by Joel House Search Media Brisbane. They will make sure to provide you with the best possible services at the minimum possible prices.

4) Avoid thin content and advertise-oriented content

Most of the times SEO websites, to make quick and easy money, resort to posting heavily ad-centric content which lacks appropriate quality. As a result, such thin content does not help the online customers at all. This, in turn, will divert all the search traffic from your website. Recently Google introduced an algorithm update named “Fred”, on 8th March 2017 which strictly forbids heavy advertise and low quality in SEO content. Thus, you must ensure that your website provides quality and relevant content with minimum ad-traffic.

5) Improve your website’s Mobile usability & create a mobile version of your site

Many businesses which indulge in digital marketing only have a desktop site. And as you know that today most of the customers conduct their online searches on their mobile phones, they may be discouraged from visiting a desktop-only site. In fact, Google also had introduced an algorithm update named “Mobile”, on 21st April 2015, making it mandatory for SEO websites to have a mobile version of their sites to improve their mobile usability. So you must make sure that you create a mobile version of your website.

Conclusion

Digital marketing is a big ocean of marketing opportunities with the help of SEO. But certain points need to be taken care of such as search engine algorithm updates and misinformation. The algorithm updates like Penguin, Panda, Fred, etc. aim at checking content related factors like plagiarism, spam links, etc. So make sure that you comply with all these algorithms and avoid mistakes on your SEO blogs.

 

Author Bio: Christopher Jones is a serial entrepreneur, an angel investor and also a founder and former CEO of a digital marketing agency. He also has been an author of a best-selling book on SEO management. In this post, he has mentioned about the common problems that we can see in blogs as well as how it can be avoided for betterment. He has also mentioned about Joel House Search Media Brisbane services here.

 

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Using Social Insights for Business Strategies –Getting Started with Social Intelligence

 

Social intelligence is an integral part of business strategy, especially at present when social media is a major factor in any online marketing campaigns. It starts with listening to everyone who is mentioning your brand, products and/or services. These include customers, competitors, and industry experts, just to name a few.

Social intelligence allows you to better understand your customers, and allow you to make smart decisions when it comes to business strategies. You can achieve social intelligence by turning the social media big data into action and insights. It will be integrated into your business process and shared across all the company’s systems and departments.

Learn Social Listening

The first step of social intelligence is to learn social listening. You should be able to monitor social media for data regarding the company. This is done by tracking blog contents, Twitter, mainstream news sites, Facebook and other social networking sites, YouTube, forums, Flicker, message boards, and others.

By gathering data from social media, you will get better insights on how consumers and competitors view your company. It will also allow you to discover keywords and social trends.

Develop Social Programs and Policies

It is important that you develop social programs that are flexible. Just make sure that the right policies and standards are in place. These policies protect the employees and the brand. The social media policies should include what information can be shared and who can share them. Not only that, but also there should be a crisis escalation plan so that the company is prepared to handle any crisis in the future.

Turn Data into Useful Insights

Data is useless unless it has been analyzed. Social media measurement is more than just monitoring Twitter followers and Facebook likes. You should establish key performance indicators so that you can easily measure the business’ goals. When analyzed right, the social data can be used to come up with smart business decisions.

Find Ideas for New Content

When it comes to online marketing, content is still the reigning king. Social intelligence allows you to learn the latest trends that you can use for content ideas and marketing campaigns. By listening to your target market, you will be able to promote your products in the language they use.

Engage with the Community

Social intelligence allows businesses to engage with their target market in a more personal manner. Not only that, it fosters the development of a community around the brand. One way to establish a positive brand image is by engaging your potential and existing customers. It shows that you value their opinions. Communicating with them through social channels will inspire them to take action, improve brand awareness, and develop loyalty.

Social intelligence requires a lot of time and money. However, when done right, the investment will be helpful for the long-term success of the business.

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Who is Salesforce.com and What is CRM

 

3 Things you haven’t heard from Salesforce.com

If you are in the CRM business, you’ve probably heard tons of clients and non-clients complaining about their CRM – those that are not user friendly, those that are just too complicated, and those that are, for lack of a better word, altogether unhelpful. Businesses are always looking out for a Customer Relationship Management system.

For sure, there are genuine complaints among them, but the truth is that CRMs today have matured so far beyond what you could access a few years ago. Most CRMs in the market now offer excellent service, whether you choose the high end ones like SAP, Oracle or Salesforce.com and its Salesforce ANT migration tool, or the middle range Sage CRM, MS Dynamics CRM and GoldMine, or even lower end types like Highrise, Nimble, Insight.ly or Zoho.

There are hundreds more out there, and most have a robust framework that is easy to use and well designed. Some are on-premise while others are in-cloud, with features for marketing, sales, email, opportunity management and calendaring. You can integrate with other systems, access social media directly, merge with and access from phones and other portable devices and a lot more.

The problem isn’t with the CRM system; it’s with the management of the CRM system. If you’ve been facing CRM challenges, it’s time to stop complaining and take action. Here are three things to get you going:

  1. Concentrate on the reports

The most important aspect of any CRM is that it’s a database, no matter where it’s placed. And databases generate reports, without which any CRM system has no value. You must make sure your system is set to generate the key reports you need to track your sales and marketing endeavors; any other aspect in the CRM is a plus.

These reports should be configured to be delivered to your inbox on a fixed schedule – daily, weekly monthly etc., since they are what managers will use to manage their teams. Your teams should feed in necessary data on schedule to make sure that the reports are generated on schedule. If you’re not doing this, you know half the reason your CRM is giving you hell.

  1. Get a CRM administrator

Every company needs one of these. Someone who owns the system and knows it from end to end. Someone who is responsible for all data help in the system and who knows the answer to every past, present and future question about it. And this is the best part – it’s doesn’t need to be and actually shouldn’t be an IT guy either.

CRMs today are pretty easy to learn, so all you need is a smart employee in administration who can be trained in the nooks and crannies of CRM, and then authorized to manage the system and all staff remotely involved in it. A strong administrator is an investment no organization can do without if the CRM will succeed in its role.

  1. Embrace your CRM or go

As a manager, you’ve got to get your team on the love-the-CRM-or-go bandwagon. Most employees are resistant to change, but it you’re firm as a manager, eventually they will understand that they have no choice but to work with it. If you let employees get away with sabotaging the CRM by doing things ‘like they’ve always been done’ you’re setting the organization up for failure.

Pay attention to what every employee is doing, and make sure it’s being done correctly, no matter what CRM it is. Ensure your staff have been adequately trained and prepared, and then require them to apply themselves to make the system succeed, in every part of the organization.

What is CRM

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers

Author Bio

Sujain Thomas is a competent CRM expert and Salesforce products distributor. For more information on Salesforce ANT migration tool and to get assistance using other Salesforce products, visit her website.

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Dr. Joe Johnson of Welfont – Serial Entrepreneur And Venture Capitalist Gets Another Homerun!

 

Fastest Growing Real Estate Brokerage in America

Winning the prestigious INC 5000 award for the Fastest Growing Real Estate Brokerage in America over a three year period is no small accomplishment, but for Dr. Joe Johnson, growing up a missionary kid in Brazil, it’s truly a dream come true.

Johnson, a competitive swimmer in college and captain of his swim team seems to run his business with a heads down and swim for the finish line manner. So, when Johnson saw in year three, that his startup venture, (Welfont) stood a very real chance of placing high in the INC 5000 standings, he and his team put their heads down and in 2017 went all out to finish strong and by year end amassed an astonishing 11,359 percent three-year growth rate. To understand how Welfont got to where they are today, it helps to better understand the journey of Johnson’s life. He started his first business, a landscaping company, while still in high school. He had a truck and earth moving equipment but wasn’t old enough to get a driver’s license. But obstacles like these were just minor inconveniences to him. The solution was simple. Improvise. He just hired kids a little older than him who had their drivers license and he was in business.

Early Bankruptcy

Armed with more enthusiasm than business sense, by age 21 his vision and sales far outpaced his financial and staff resources as well as his operational processes. As he is quick to admit, “Out of pure incompetence, by the time I turned 21 years old, I went bankrupt.”

After Johnson went bankrupt at age 21 (on his lawyers’ recommendation), he worked other jobs and eventually earned enough money to pay off the creditors that he was no longer obligated by law, to pay. Somewhere along the way, Johnson had come to learn that a good name is more important than wealth.

 

First Turnaround

Upon graduating from college, Johnson mailed out 2000 resumes applying for the position of CFO. He received four requests for an interview and exactly one job offer from a failing $12 million tech company which he quickly turned around and was sold for a handsome profit. Doing things on a big scale became the hallmark of his storied career, including earning his doctorate at age 41, in Entrepreneurial Leadership from Regent University.

More Turnarounds

Johnson took over the reins and re-launched the struggling SUCCESS Magazine with a new team, which won “Best Design Launch of the Year Award” and gained over 500,000 in print circulation and was subsequently sold for millions of dollars. It was this type of success that fueled his desire to become a venture capitalist and enjoy more of the fruits of his labor.

That opportunity came in 2011 when he bought an insolvent real estate training company, making it wildly successful, earning a seven figure profit in just the first quarter.

Get Motivated Seminars

But fast forward to 2012, when the opportunity came to buy his former employers flagship company, Get Motivated Seminars, Johnson leveraged his previous success and went “all in”. Unfortunately, the previous owners were in a bitter divorce, greatly complicating the transfer of ownership. By year end, it was over, and the doors closed for good.

Down, But Not Out

Johnson’s love of real estate had become deeply ingrained into his psyche. In 2014, he began a consultancy helping nonprofits utilize the tax laws in Section 170 of the IRS code to acquire underutilized commercial real estate assets. It was the beginning of what became known as the Welfont Group of Companies. It soon became apparent that he could help a lot more folks and build a solid business by adding commercial real estate brokerage to the services his company could provide. Within 36 months, transaction volume grew to hundreds of millions of dollars, becoming the fastest growing real estate brokerage in the history of the Inc 5000.

Success is a Journey

Over the years Johnson, now 43, has created hundreds of jobs through various start-ups and turnarounds while earning his MBA and PhD, personally funded over 15,000 microloans in over 80 countries for underprivileged entrepreneurs, saved one of America’s oldest and best loved business magazines from bankruptcy, acquired over 10 million square feet of real estate nationwide and most recently not only ranked in the INC 5000 as the Fastest Growing Real Estate Brokerage in the country, but also ranked #16 in the top 20 fastest growing companies of all types.

 

 

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The Top 5 Digital Marketing Trends to Watch Out For

From the ever-evolving world of mobile to the rapid development in artificial intelligence; digital marketing is in a constant state of flux. It is a real challenge for digital marketers to keep up with the latest trends and stay in the loop, with cutting-edge technologies and strategies. Here are 5 digital marketing trends that will reshape the industry this year.

 

1) Marketing through live video using Instagram, Periscope and Snapchat

Instagram, Periscope and Snapchat are allowing businesses to connect with their target audience in real-time. Live video has become an essential component of social strategy as it helps to humanize a brand.

Periscope is a live-streaming app owned by Twitter and it allows broadcasts to be auto-published on Twitter accounts, as well. Followers can engage in real-time communication and the broadcasts can be viewed for 24 hours on mobile devices, as well as, desktops.

Snapchat is a semi-live streaming app, which removes the pressure of watching a video right here, right now. But, once the video is viewed, it disappears. Also, this app has a feature called ‘story’ allowing a user to create a collection of video to be viewed for 24 hours. It even allows viewers to save the video and upload it to other channels.

Instagram, on the other hand, combines the best elements of Periscope and Snapchat. On Instagram Live, followers can watch a video while it is being broadcasted and remove access, once the broadcast is completed.

2) Personalized Marketing via Big Data Analytics

Big Data Analytics is playing a major role in moulding digital marketing campaign and enhancing sales effectiveness. A full service digital marketing company can help you collect data, such as customer information, demographics, interests, behaviors and other relevant business information. The data collected will help you identify shopping & demographic trends and income levels while helping to customize your marketing strategy for meeting specific customer expectations. Big Data will help you in identifying the propensity to convert different behavioral patterns and characteristics of the consumers.

3) Marketing via Virtual Reality

Virtual Reality may be a craze among gamers, but it also has huge potentials in marketing. This technology has fundamentally altered the way businesses interact, with their target audience and market their products. While augmented reality (AR) uses 3D model to augment the real, physical world; virtual reality (VR) creates an environment,which is completely different from the one that you are in standing in.

In 2016, OnePlus utilized the VR marketing strategy to launch its flagship phone, OnePlus 3. OnePlus teamed up with AntVR, the VR specialists, to create 30,000 Loop VR headsets that were gone just as soon as they hit the markets. The chinese smartphone manufacturer showcased the launch of it’s flagship phone with the help of VR.

This marketing strategy went down well with the consumers and the comfortable VR headsets created all the buzz necessary around OnePlus.

4) Marketing using Wearables

The use of marketing via wearables is one of the emerging digital marketing trends, due to its wide demographic appeal and the ability to be integrated, with smartphones. It allows marketers to tap into the market by interacting and sharing relevant information to consumers through a personal channel. The market for wearable technology is estimated at a whopping 31.27 billion USD by 2020. With its presence on social media, wearables are a huge push to the healthcare and the marketing industry.

 

5) Marketing using Artificial Intelligence Bots

Artificial intelligence (AI) and digital marketing bots may not be able to replace humans, but can be utilized to supplement human knowledge and experience. Marketers, via AI, can unlock deeper insights into consumer base and communicate with prospective customers more effectively. It can help eliminate impersonal and monotonous aspects of a marketer’s job.

Bots can replace humans in places, such as online customer interaction and answering queries. From virtual shopping assistants to personalized content suggestions, AI is making great strides into the digital marketing industry. For instance, Facebook is making the use of artificial intelligence bots for helping users book a flight, providing answers to health-related questions, providing latest financial news, and so on.

The above-mentioned are the top 5 digital marketing trends in 2017 that you need to incorporate, right now, in your digital marketing campaign.

 

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The Top Products Chinese People Want

Chinese People Love Great Products

China is one of the most attractive export markets for products and services from different parts of the world. Its huge population and workforce, fast-growing middle class, accelerating consumption, as well as willingness to import are some of the factors that make China an attractive export destination.

To tap the might of consumers in the populous East Asian country, however, sellers and manufacturers first have to identify what the market wants. In light of this, we have compiled a list of the top products Chinese people desire to lighten your load along the way.

Clothing and Footwear

China’s large population makes it an attractive market for garments. An HKTDC Research article reveals that clothing market demand in China is high and keeps growing year after year. Experts predict that the industry, which was worth around RMB1,457.8 billion in 2017, would reach an estimated RMB1,592 by 2019.

The demand for clothing in China is so vast that shoppers are fast turning to online marketplaces to buy garments directly from overseas retailers and brands. Around 24% of consumers in China are expected to buy across borders this year alone, per figures released by eMarketers.

Similarly, there’s massive demand for footwear in China, with sneakers being one of the most demanded. Footwear sales figures for 2017 in mainland China was put at RMB381.9 billion. Of this, data show that women shoes brought in the most revenue, fetching around RMB184 (48%). Men’s shoes generated the second highest revenue at RMB144.2 billion (38%), while children’s shoes brought an estimated RMB53.2 billion (14%).

It is predicted that the footwear market in mainland China will be worth a whopping RMB487.4 billion by 2021.

Beauty and Personal Care

Driven by rising incomes and awareness, China’s beauty and personal care cosmetics market is one of the most attractive. The industry has been growing fast thanks to an increasing number of affluent consumers who are willing to splurge on quality beauty and personal care products that make them look younger and attractive.

The industry made an estimated RMB251.4 billion in domestic sales in 2017 alone. The world’s most populous nation is projected to become the largest market for personal care and cosmetic products in the next 5-10 years.

Vitamins and Supplements

As lifestyle gets busier, Chinese shoppers are becoming more and more health-conscious. Along with the demand for running shoes, there’s been a surge in the market for vitamins and supplements. For China, being one of the world’s fastest-growing economies came at a cost in the form of an overcrowded transportation system, gridlock traffic, severe air pollution, etc., all of which make the environment less healthy.

This, coupled with higher disposable incomes, caused Chinese consumers to turn to health and wellness products. In fact, consumers in the world’s fourth-largest have become so focused on health and fitness that the demand for vitamin and minerals outpaces GDP growth, according to a New Hope article.

Maternity and Baby Products

China’s relaxed family planning policy has increased demand for baby products such as infant formula. There’s been a boom in demand for maternity and baby products following the implementation of the new legislation which now allows a second child in the family.

A piece reveals that the Chinese baby product has grown more than 250% in five years, accounting for around $75 billion. With the plan now fully in place, the maternity and baby products sector is expected to surpass RMB3 trillion in 2018.

Food

Demand for food products like soybeans is high in China. The country is projected to become the largest food importer by 2018, importing around $79 billion worth of food items each year.

Other top products Chinese people want include jewelry, electronics, gadgets, and wine.

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Statistics for Video Views in Marketing, on Websites, and Social Media

Video as a Marketing Tool

Video is a potent online marketing tool if you know how to use it. It is a cost-effective way to extend your reach, enhance your brand, and grow your business. The use of videos is perhaps more important today than ever as consumers are increasingly faced with an abundance of platforms that have become a staple of their daily lives.

Today’s consumers are more sophisticated than ever. They are increasingly interacting more and more with on-screen graphics and videos through virtual communities such as YouTube, Facebook, Snapchat, Vimeo, Instagram, and even Twitter.

With this in mind, we have identified some of the most exciting statistics for video views to help marketers and individuals understand the power of video as a marketing tool.

  1. 97% of marketers say videos help consumers understand products (Hubspot)

Technology has revolutionized the means through which customers find product information. The advent of the internet and growing awareness among the mass public means that customers now use the internet to understand a product in detail from every perspective instead of waiting to be sold to.

Consequently, marketers are advised to use explainer videos that make complicated things simple by explaining their product features in a way that costumers understand to boost engagement.

  1. Globally, consumer internet video traffic will be 80% of all internet consumer traffic by 2019 (Tubularinsights)

Consumer internet video traffic will dominate other types of traffic, accounting for 80% share of the global market by 2019.

  1. 81 percent of businesses now use video for marketing (Hubspot)

Due to its ability to boost engagement, conversation, and sales, 81 percent of companies now use video as a marketing tool.

  1. 78 percent of businesses revealed videos provide a good return on investment (ROI) (Wyzowl)
  2. 82% of companies intend to spend more on video marketing in 2018 (Wyzowl)
  3. 76% of marketers admit video help their organization increase sales (Wyzowl)
  4. YouTube is the most visited site after search engine, Google (Alexa)
  5. 99 percent of businesses who already use video say they will continue to do so in 2018 (Hubspot)
  6. 72 percent of consumers would instead use video to learn about a product than other types of content (Hubspot)
  7. 83 percent of audience would consider sharing a video they like with others (Hubspot)
  8. Using a video on a landing page can boost conversions by 80 percent (Invisia)
  9. Your website is 53 times more likely to jump to the top of Google search results you embed a video in your site (Yumyumvideos)
  10. Snapchat users watch 10 billion videos each week (Adweek)
  11. 82 percent of Twitter users view video content on the site (Twitter)
  12. Instagram is the only site where photos receive more engagement than videos (Sprout Social)
  13. Social video generates 1200 percent more shares than image and text content combined (Wordstream)

 

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