Travelling To America And What You Need To Know

There are a whopping 50 states for you to visit in America, all offering landscapes and experiences bespoke to themselves. In general, travelling to America might not seem like it would be massively complex, however there are many untold situations that you should be aware of. While everyone knows that you’ll need an ESTA visa USA in order to enter the country, did you also know that you should invest in a particular type of lock for your luggage? You’d be surprised at what you need to be aware of, so we’re here to provide you with the ultimate guide. Here’s what you need to know.

You’ll Need To Register For Your ESTA Visa

Visiting America without an ESTA is, quite plainly, impossible. In order to be granted access into the country, you’ll need to fill out an ESTA form online, which is often a fast and simple process. It’s always recommended that you apply for your ESTA several months in advance of your trip, as you never know what complications may occur with your application, so you’ll want to ensure that you have your ESTA when you’re due to depart. The official minimum time period to apply for an ESTA is 72 hours, and once you have one, it will remain valid for 2 years, allowing you to visit many more states!

Use TSA Locks On Your Luggage

American airports are very strict about what they’ll accept coming into the country, with extensive security systems in place to ensure that there are no threats entering the country. Alongside scanning your body upon arrival, TSA are often subject to inspect your luggage after it’s been checked in. When this occurs, you’ll be presented with a note in your luggage once it’s been returned to alert you, however you can often tell prior to finding it as your lock would have been busted open, leaving your luggage vulnerable throughout the rest of your trip. To protect your belongings, invest in a TSA lock, as this can be opened with a master key and will allow TSA to inspect luggage without needing to bust the lock.

Tipping Is Almost Mandatory

Every country has its individual etiquette, however one of America’s most prominent is the fact that tipping is almost expected when utilising a service. While you certainly won’t face any law-related repercussions for not tipping, you might receive a lot of prejudice from others. In America, tipping is expected in 15-20% of restaurants, and if you stay ignorant to this rule, you certainly won’t get pally with the locals. Unlike other countries, tips aren’t just expected in restaurants – additionally, tipping is common in bars, for housekeepers and even for taxi drivers (as if the price wasn’t high enough!). Always double check your bills though, as often a gratuity charge is already included.

You Often Pay More Than You Think

The price you see isn’t always the price that you pay in America. Whereas other countries will always include additional costs in the final price, America is known to include these separately, and usually the customer is only aware once their cash is in the till’s tray. When shopping in America, always remember that the price tags will not include sales tax. This does vary between the states, however the tax charge typically lies between 4 to 6 per cent. Often, it’ s better to imagine that every item will have a sales tax charge of 10%, as even though this is usually an exaggeration, it will allow you to decipher whether or not you can really afford the item.

Travelling to America is always exciting, whether you plan on viewing the Statue of Liberty in person, or whether you want to unleash your inner child and spend some time at the famous Disney World resort in Florida. Regardless of where you’re travelling to, we hope these top tips will guarantee you a safe and successful trip!

 

Checkout Unique Finance and get a bonus from me.

Tips on Buying the Most Appropriate Laptop

Having a computer accessible to you whenever you need it is great. It makes it so much easier to access work from home or check your mail or catch up with loved ones who are far away via social media. Having one that you can lug around is even better. With a laptop, you have access wherever you are; including at the park or on the commute.

 

What do you need a laptop for?

  • Gaming?
  • College work?
  • Work?
  • To catch up with family and friends via email and/or social media?

Whatever the application, a laptop is a gadget that can handle it all. Even better, you can take it with you anywhere.

What to Consider

Fortunately, you can buy a laptop wherever you are in the world. If you want to check out what offers there are online and you type buy laptop Lebanon, for instance, you will be pleasantly surprised to find a list of laptops available, pricing, and even stores where you can get them.

You need to take the following into consideration as you are prowling and browsing:

  1. The Screen

There should be a balance between application and ease of movement. 12.5 to 14-inch screens are the best buys for this purpose. If you do not travel a lot and you need a laptop mostly for home use, you can go for bigger screens. Children do better with smaller screens.

  1. Battery Life

Depending on whether you want to take your laptop with you everywhere, a battery that can go up to at least 8 hours would be ideal. You might not always have access to power and knowing that your laptop can hold out for that long is a relief.

  1. Platform

Choose the operating system you need. Most of the laptops in themarket will have one of the following systems:

  • Windows
  • Chrome OS
  • MacOS for Macbooks

Each system offers a unique set of features, but the choice you make is a purely personal choice. Be sure to find out as much as you can about the operating systems from the experts before you make your choice.

  1. Keyboard and Touchpad

If the functional design of a laptop is not up to standard, it will not matter how spruced up it is. Typing on a keyboard that has wobbly keys is a nightmare. The vertical travel should be plenty and it should have a solid tactile feedback.

A touchpad should be accurate with a good response to multitouch gestures. You do not want a jittery cursor that will take you ages to get you to your desired destination.

  1. Specs

You might need some expert input where specs are concerned seeing as they can lead to a lot of head scratching. Processors, hard drives, RAM, and graphics chips are components that can be very confusing. Therefore, avoid posing like a guru here and get someone who knows their way around them.

A good laptop is one that is easy enough to carry around with you and also adaptable enough for all the applications you need it for, so it is important to find out as much as you can about the gadget to get one that will suit your needs by entering buy laptop Lebanon or related searches.

 

 

 

 

 

 

 

Checkout Unique Finance and get a bonus from me.

Journey to a White, Bright Smile

White smiles are known for having a positive effect on an individual’s appearance. Society continues to place a lot of value on the importance of maintaining a white smile. Many people believe that one of the key aspects of anyone’s appearance is their teeth.

Oral health can affect various parts of a person’s life, including career success. One of the main things that people ask their dentists about is the possibility of achieving whiter smile. If you are not satisfied with the condition of your teeth and smile, whitening is a solution worth considering.

Teeth Whitening Options

  • Home and in-office whitening are the common methods that are used for teeth whitening. While over the counter products may cost less than professional sessions, they typically take a longer period of time, application can be inconvenient and top-quality results are not guaranteed.
  • From whitening toothpastes to strips, there are various options to choose from but the safest and fastest method is consulting your dentist and seeking professional whitening services.
  • When whitening treatments are handled professionally, appropriate materials are used to protect the gums and teeth become whiter within a relatively short amount of time.

Darkened and Stained Teeth

Your smile is among the first things that people notice. It is always reassuring to know that your teeth are leaving the right impression.

  • Different things can darken or stain your teeth. Stains can develop from smoking, red wine, soft drinks, coffee and tea.
  • Aside from lifestyle as one of the contributing factors, the natural aging process can also lead to a darker smile. The good news is that your smile can be effectively improved.
  • Dental teams provide innovative whitening options that consist of processes that aim to brighten and whiten your smile. This helps you feel and look younger as well as healthier. Visit HviteSmil

Teeth Whitening Results

Teeth whitening can dramatically improve a smile with a notable difference that will boost your overall confidence. Factors such as the condition of your teeth and their shade can affect the results but using whitening techniques correctly is a vital step in the right direction.

Home Teeth Whitening

  • With home teeth whitening, custom bleaching trays are created by taking impressions of your teeth. The trays are comparable to customized night or sport guards but they are considerably thinner.
  • After constructing the trays, whitening gel is placed within the space that has been allocated to each tooth.
  • Whitening does not usually require a lot of time. Many people observe beautiful results within a few days as they pave the way to a whiter and brighter set of teeth.

In-Office Whitening

  • In-office tooth whitening involves safely lifting stains and whitening the teeth within minutes. This effective solution is designed to get rid of tooth sensitivity and is a cost-effective whitening option.
  • Having your teeth professionally cleaned before whitening treatment is recommended for optimal results.
  • During the whitening process, substances such as Vitamin E oil are applied to the gums to prevent irritation.
  • A compact tray that is lined with gel is placed inside your mouth and an LED light is used to activate the gel.

Checkout Unique Finance and get a bonus from me.

Is the Effect of Political Risk Becoming Overrated on Wall Street

Traditionally, political uncertainty is one of the biggest market movers with effects on the equities, Forex, and commodities market.  Political commentators and Wall Street analysts have drawn up interesting inferences on the effects of political uncertainty on the markets after significant political events such as elections and referendums.  For instance, the prevailing thesis on the effects of political uncertainty on the market is that Americans tend to vote for the same candidate or party if the economy is robust and they tend to vote for the opposition if the economy is weak.

Sam Stovall, managing director at S&P Capital IQ observes that the results of presidential elections shows that  voters tend to give the state of the economy a high weighting in choosing the next president. In his words, “In 82 percent of the times that markets have climbed during August and October, the incumbent party has won. In 86 percent of the times the market has been down, the replacement party has won.”

It is already cliché that the markets hate uncertainty and you can trust Wall Street to have a bullish performance in years when the election results are predictable than in years when the election can swing either way. The market doesn’t usually record much volatility ahead of election in which the incumbent is contesting reelection because the incumbent will most likely win and there won’t be much of a change in economic policies.

However, in the last U.S. presidential election between Donald Trump and Hillary Clinton, the risks of change in economic and foreign policy was high because both candidates had widely different plans. Trump was easily the wild card because his proposed economic and foreign policy plans were ‘unconventional’ and Wall Street analysts were quick to opine that a Trump presidency will bring in a unprecedented level of uncertainty to the markets.

The effect of unexpected political events is muted on the markets

However, the chart above shows how U.S. equities and the volatility index have fared since Trump won the election.  You’ll observe that U.S. stocks have booked gains since Trump won the election on Nov. 8 2016. The S&P 500 is up 10.70%, the NASDAQ Composite is up 12.33%, the Dow Jones Industrials is up 14.14%, and the Russell 2000 (small caps) is up an incredible 15.04%. Conversely, the fear gauge in the market has recorded  a massive drop with the VIX index declining by 38.9% in the same period.

Steve Williamson, an analyst at Lionexo binary options observes that “the performance stocks in relation to the volatility index shows that U.S. equities have not been plagued by the expected volatility that should have resulted in a change in government.”  In essence, it appears that political risk is starting to have a lesser effect on the markets.

Interestingly, 2016 showed many signs indicating that political uncertainty has lesser influence on the markets. For instance, the markets recovered from the shocking Brexit vote in four days despite the fears that the Britain’s exits from the EU might trigger chaos in the Eurozone. The whiplash in U.S. stocks after Trump’s surprise victory didn’t last more than four hours. Italians rejected proposed constitutional changes from Matteo Renzi’s pro-EU government and the effect of the referendum was lost on the Italian market in about four minutes.

Pro-EU market watchers have started drawing inferences on how the results of the upcoming French elections could affect forex markets in the EU, U.S., and the rest of the world. One of the top candidates in the French presidential election, Marine Le Pen has indicated that she’ll drop the use Euro in France – a move that might be the prequel to France’s exit from the EU.

It still a little too early to know if the results of the French elections will have a drastic effect on the market or not. However, based on the recent performance of the markets, we can safely bet that the markets will see a swift correction that will erase any volatility irrespective of how the French vote in the next election.

Checkout Unique Finance and get a bonus from me.

What Role Does a Modern Marketing Database Play in a Client-Centric Company?

Have you ever stopped to think what the entries in your customer database and marketing database are? Each entry is a potential lead that can bring more sales to a company. A marketing database has all the details of your existing customers and your potential customers. It is the operational tool of your marketing team that tracks the prospect of sales and profit. An excellent marketing database can not only track opportunities, but it can also collect leads, gather new information about potential customers and help in the analysis of your lead generation activity.

Why does your company need a marketing database as well?

An excellent database of customer intelligence will be able to provide you with all the details including the kind of research they are doing on your brand, their initial contact point (social media and search engines) and their actual activities on your website. A good database is like a complete storybook with each entry representing a short story including the type of relationship between brand and customer, and the profit each sale generates. Since each entry brings forth fresh data about the customer and the brand, you need to refresh your database on a regular basis.

How are most companies gathering so much data?

A vast majority of the upcoming brands and online businesses are utilizing third-party data vendors to collect actionable data. It might sound simple for those with a working knowledge of database management, but it can be difficult for the ones taking baby-steps in the realm of database administration. Regular updating can involve third-party data vendors. When that happens, data becomes too diffuse. Superficial data sets can cause functional data to reduce significantly. In these situations, a data expert can always help you filter out relevant data and make room for new actionable data in the store.

Utilizing multiple databases for optimizing marketing campaigns

Always remember to streamline your data vendors, even when you are using third-party data. In most cases, companies do employ several data sources for populating their marketing platforms. One of them usually provides the marketing leads, and the others typically provide the accounts. In these cases, you will need the help of a database administrator to ensure the authenticity of your data and to remove redundancy in the database. In most cases, social media, search engine data and application data prove to be valid sources of data for multiple marketing databases. Modern companies often use various data sources for achieving short-term wins and for streamlining long-term data collection efforts.

Modern trends in database marketing among customer-centric companies

In reality, most businesses are suffering from infobesity at this time. They are drowning in uncharacterized data, and they need references to help characterize them. Thankfully, new data management tools have evolved with techniques to sort through humongous quantities of data (big data) and leverage digital behavior of customers for an increase in efficacy of the process. Database marketing is shepherding a new era where companies can contextually utilize relevant customer insights to deliver hyper-personalized products and services to the modern customer.

Author Bio:

Sujain Thomas has been working as a database administrator for several years now. Her expert knowledge of data management has paved the way for cost-effective big data management and analytics in small to medium companies.

 

Checkout Unique Finance and get a bonus from me.

SEO Experts Hiring Guide and What You Should Expect

 

Search Engine Optimization (SEO) is a very crucial service for every website owner out there. It doesn’t matter if you are running a business website or a fully-fledged entertainment site; it is important that you keep your website highly ranked and indexed in your sector by the search engines.

In this day and age, good SEO techniques are a guarantee that your website traffic will increase and your rankings on Google, Yahoo or Bing will be noticeable. And for this reason, it is important for a serious website owner or blogger to find an efficient SEO expert or consultant for some reliable and effective SEO services.

However, hiring an SEO consultant is not as easy as most people might think. As a matter of fact, there are several factors that you must consider when hiring an SEO expert like https://www.tayloright.com/, or an SEO company. Keep reading…

  • Consider how skilled is the expert or the company when it comes to Search Engine Optimization – SEO is a very complex process of getting traffic and rankings. There are some guidelines, some dos and don’ts when it comes to SEO and unless you are skilled and proficient in the sector, your efforts will do more bad than good for your site.

 

Therefore, when hiring your SEO company or consultant, the level of proficiency is a factor you must consider. With the immense competition fromother websites, you cannot afford to hire someone who doesn’t have what it takes to make you shine.

 

  • Consider the experience of the SEO consultant or how long the company has been offering SEO services –It is said that experience is the mother of knowledge, so you can tell that someone is good in what they do depending on how long they have been doing it.

 

When it comes to hiring an SEO consulting company or expert, you should therefore go for someonewho has been providing the SEO services for longer.

 

  • Consider the company’s or the consultant’s track record – SEO services have been conducted for quite some time. So, you are not the first client that the consultant or the company has had (unless they are new to the business). So, it is obvious that there is a track record on the kind of services they provide and how effective these services are.

 

So, it is important that you look at the consultant’s/company’s previous and current clients in order for you to determine whether they are worth hiring or not. You can also know if the company is right for you from the testimonials or reviews that previous clients gave. These reviews or testimonials not only prove the capability of the expert or company but also prove their reliability in terms of service delivery.

 

  • Consider having a close look at the company’s or consultant’s profile – Like the saying goes, ‘not all that glitters is gold’. You should be aware that there are countless individuals and companies that masquerade as professional and qualified SEO service providers.

 

Therefore, it is advisable that you look at a company’s or consultant’s profile to make sure that they are reliable, knowledgeable and qualified to offer this kind of services.
In view of this, here are some roles of an SEO expert or SEO consulting firm. Please read on and have some firsthand information on what you should expect from your Search Engine Optimization consulting firm or SEO expert;

  • Website SEO audit, content development, keyword analysis, link development,code optimization…The list is endless. Basically, an SEO expert or firm will carry out these and more SEO relatedactivities to ensure that your website is highly ranked in search engines like Google, Yahoo and Bing.
  • A professional SEO consultant or an SEO company will make changes to your website – make several improvements and adjustments that will make your website fit the search engines’ standards.
  • A professional SEO expert/company is responsible for always monitoring your website performance and taking necessary steps to ensure that your site gets highly ranked on the search engines result pages and also ensure that there are more clicks to the website than there were before SEO services.
  • Lastly, a professional and experienced SEO expert/company must draw the customers attention to your site at all times.

Bottom line is, hiring a professional SEO specialist will be good value for your money and an investment that you will look back and be proud of.

Author Bio – Maria Jones is blogger and content writer who write many article on career, business, lifestyle and technology. She enjoy to read new thing on internet. She spend lot of time on social media

 

Checkout Unique Finance and get a bonus from me.

Facebook Forces Users to Download Messenger

 

 

Download Messenger or else you can’t chat with friends. This is the message that Facebook is telling its mobile users. In the past, Facebook users are able to avoid using the standalone Messenger app by accessing the social network through their devices mobile browser. But with the latest update, the social network giant notified users that the chat feature of the mobile web interface will be removed. They also told mobile users that the only way to view those messages is through the standalone messaging app.

This should not come as a surprise for Facebook users. When it launched the Messenger app, Facebook has disabled the messaging feature of its main mobile app. However, users who don’t want to have a separate app for just chatting with their Facebook friends use the mobile web interface for messaging.

 

Download Messenger Now

 

With the latest development, it looks like users have no choice but to download the Messenger app to chat with their friends. To make it more attractive to users, Facebook also allows users to call their friends with the use of the app.

Facebook also opened Messenger to third party apps that allow chat bots, business functions, and better media sharing. It looks like the social network giant is trying to make the Messenger a multipurpose app with lots of features.

However, the move to transfer all Facebook chat to the Messenger app has alienated some of the users. There are still some people who don’t like to install the app, especially after it was revealed that the app tracks the location of the users.

Some people are also hesitant about using two separate apps instead of just one. It has been observed that there are users who check their Facebook less during the day since the chat has been removed from the main app.

And by removing the chat feature from the web app, it is much harder to check messages via other people’s phone. Not only that, there are old phones that are incompatible with the Messenger app.

 

Snapchat Wannabe

snapchat-vs-facebook

 

Some users also noticed that the Messenger app is trying to become Snapchat. The standalone app now has a camera button right at the center. It also comes with new features, such as allowing users to add emojis and stickers, layer videos or photos with filters and other effects, and draw over them. It was not the first time Facebook tried to imitate Snapchat. The company introduced Stories to its Instagram app, which is very similar to Snapchat Stories.

 

With the removal of web messaging features, users have no choice but to download the Messenger app if they want to continue chatting with their friend via their mobile device. Well, the good news is that users can use the app to call their friends. This is one feature that a lot of users are thankful for, especially if Wi-Fi connection is better than their network reception.

 

https://wall-street.com/snapchat-set-go-public-2017/

Checkout Unique Finance and get a bonus from me.

The Best Photoshop Tricks Designers Should Know for More Elegant Web Designs

Every web designer out there will be having a fair knowledge of Photoshop and its functions. For more than a decade now, Photoshop remains as the No.1 design tools for graphic and web designers across the globe. This powerful photo editing tool from Adobe is a staple of the design world. There are only a few programs out there which can challenge the capabilities of this excellent software in terms of features and functions.

New Photoshop Features

However, the new features of Photoshop in full, are always more than what one can learn. We know Photoshop is a powerful tool, so naturally, it is complicated too. New features and functions are being added to it on a regular basis, so it is essential for the users to keep themselves updated. To help Photoshop users, in this article, we will explore some of the best Photoshop tricks from the experts. Using these methods may help you enhance the workflow, make designing easier, and also can save your time in designing the best possible websites.

Photoshop tricks for the design geeks

These tips are ideal for any designers ranging from beginner to experts. Each of these is chosen based on the inputs from multiple web design. 

To improve the workflow, you need to first set up the Photoshop too in such a way that it works exactly the way you want it for the particular project. Work gets easier and uncluttered with an adequately tuned tool.

  • Workspace streamlining
  • You can access the following path as:
  • Window – Workspace – Graphic and Web.
  • It will tune the existing tools for the specific web designing requirements and make the task easier. Next, you can access:
  • Edit  – Preferences – Units & Rulers.

From here, you can choose the measurements in terms of pixels to be set as the default measure for all the upcoming documents. To customize the rulers for each document, just click on the document and choose the desired measurement case to case.

 Next, go to Preferences – Performance – History & Cache

Click on the Web/UI Design tab. It will change the default cache settings, which will favor the small files you create with multiple layers. In case of web design, you may mostly work with such smaller files. There, you can also customize the number of history states to be kept. With this, you can go back many steps to undo something and start again.

While using computers, knowing the keyboard shortcuts will help us to execute the task faster and easier. For example, you can use the combination keys of ‘Ctrl+Alt+2 or +3 to create instant h2 or h3 headings while creating a blog post like this. This shortcut is much faster than going to the editor toolbar for doing so.

Similarly, as listed by www.eterpro.com experts, there are many short-cut keys for Photoshop too, which will help you perform faster. Knowing how to perform various actions on this action-rich platform with simple keystrokes will make your task easier. There are many cheat sheets online for common shortcut keys for Photoshop. From the first point onwards, make it a habit of using keyboard shortcuts to get practice and later make it a habit for quick work.

  • Name layers and group them

On using Photoshop for web design, you will be creating a large number of layers for sure to get into the final design. Not only the elements added are formed as layers, but the modifications as adjusting contrast or brightness to get counted as a layer. For this reason, it may be ultimately quite confusing to understand which layer and which stage you want to access once the project is advanced.  In fact, there are many options to make it less cluttered. Let’s explore some possibilities.

The primary way is to group and name each layer. Just double-click on any layer, and you get the option to custom create any name for it as you like. This way you can easily segregate each layer.As an alternative way, you can try to pick up several of the layers at a time by holding down the Ctrl key to pick each layer or press Shift to mark the neighboring layers. To group them, you can use Ctrl+G.You can also right-click on the layers of choice and give the group option. By using any of these methods, your work layers become more organized and easy to access later.

Some other handy Photoshop tricks for web designing also include:

  • Custom filtering the layers
  • Creating a grid layout
  • Importing color swatches
  • Keeping the custom shapes saved for instant future access
  • Switching between the background vs. foreground colors
  • Changing opacity
  • Trying out sample color
  • Undo multiple steps at a time on Photoshop
  • Change the brush size dynamically
  • Open different images as layers for more effective access and edit
  • Copy the CSS directly out of the Photoshop

 

Using these techniques will further shorten your learning curve, and help achieve a lot of things in an easier and user-friendly manner. Knowing Photoshop in-depth can further help you complete your tasks much faster, bring more charm and finish to your websites, and also help you deliver the latest trends by adapting changing technology.

 

Checkout Unique Finance and get a bonus from me.

Want to Sell More Products Then Make Them Easier to Find!

 

 

Have you ever wondered why some online shops seem to have incredible success with their sales, while others just can’t seem to convert? Is your e-commerce store one of the latter? If so, it’s highly likely that the reason has very little to do with how much traffic you have. In many cases, the problem is simply the fact that potential customers aren’t finding what they’re searching for.

 

What Does that Mean?

To be fair, that statement actually covers a lot of territory. I don’t want to be vague about this, so let’s look at a few of the reasons that visitors to your site don’t find what they want.

  1. You don’t offer what’s trending.

    One of the keys to success with a web store is knowing what’s popular and when. Buying trends on the Internet change regularly, based on several factors, including other people’s marketing. Knowing what’s popular with your visitors means you can capitalize on those trends by optimizing your product visibility. Not knowing means those visitors that do find you won’t stay long.

  2. Your inventory isn’t optimized for the visitors you’re getting.

    Traffic generation shouldn’t be a haphazard process, nor should selecting the products you plan to sell. How you decide to target your traffic campaigns and adjust your merchandising depends on many criteria. Without data and a way to analyze it, there’s not really a good place to start.

  3. You stock the right products, but people don’t find them.

    Notice that I didn’t say “can’t find them.” That’s an important distinction, because your visitors won’t waste time using a site search engine that doesn’t locate what they want quick. They also don’t want to bother with looking through all the items in your collections to locate the right one.

    Today’s internet shopper expects instant gratification. If he or she doesn’t get it from your store, getting back to the search results that brought them to you is only a matter of a few clicks at most. You don’t have a lot of time to show them the right items.

How do You Solve This?

So, you see, the bad news is that no matter how little competition is out there for your shop, if a shopper finds it faster somewhere else, you’ll probably lose a buyer. The good news is, there’s a lot you can do about it. The GREAT news is that there’s a fantastic, simple, add-on solution that can help with every aspect of the process.

 

Let’s start with the good news.

If you want to get the right products in front of the right people, there are some important steps you can take to accomplish that:
  1. Target the right audience.
  2. Monitor buying trends.
  3. Give your visitors an effective, intuitive on site search engine.
  4. Gather data about your customers’ search behavior.
  5. Analyze the data.
  6. Stock popular products.
  7. Place the most search-for products prominently.
  8. Suggest related products.
  9. Make purchasing simple.

That probably sounds like a lot of work, and the fact is, if you have to do all of the above on an individual basis, it is. That’s where the great news comes into play and it’s all about one incredibly simple addition to your store:: Site Search

 

About the Solution

You’re skeptical about that last statement, aren’t you? I get it and I don’t blame you. There are a lot of so-called “all-in-one solutions” out there. I’m about to tell you why this one is truly different and let you decide for yourself. Ready?

 

It’s platform-independent.

First of all, Site Search isn’t going to make you switch e-commerce solutions or even worry about making changes to the way your current one works. It’s a custom application that runs as a CSS and Javascript overlay for your existing CMS. If you don’t understand all those terms, don’t worry; you don’t need to. The important point is that this app integrates seamlessly with whatever platform you’re using, because it’s created specifically for it. It can even be custom-configured to work with a non-standard e-commerce program.

 

It works like a website search.

Well, technically, that’s exactly what the front end is. It’s not like the others, though. This application brings a fresh new shopping experience to your visitors. It learns as people search and builds a comprehensive suggestion database.  As users type, it delivers related searches that can be clicked on at any time to save time. Because it’s cloud-based, it does all this with incredible speed. It’s optimized for mobile clients, too.

 

 It works in the background for you.

While you’re delivering an optimal shopping experience for your visitors, Site Search will be collecting valuable data from all of their interaction with the search engine and your site. You can access that information at any time, in your private dashboard, where you can run one-click analyses. You then use the analytical info to tailor your promotions, product placement, inventory and even fine-tune the application to increase your conversion rate.For all its outward simplicity, this app is one of the most sophisticated tools you can add to your e-commerce site and it will make a difference from the first day you put it into operation. There’s not a better site search tool or merchandising aid available.

 It won’t overtax your server.

Perhaps the best feature of this innovative tool is the cloud-based operation of all the functions. It won’t place any additional load on your web server, so your site stays fast and you don’t get into hot water with your hosting service.

 It’ll be up and running in no time.

 On average, integration time with your site is about 2 hours. Remember, there’s no need to make core programming changes to the platform, so there isn’t any need to worry about site crashes or major service delays.

 

See for Yourself

As I mentioned, I understand the skepticism behind all of these claims, so I’m going to leave most of the convincing to the app website. The developers at Fast Simon have created a great resource to tell you all about it. If you’re interested in increasing your bottom line with an incredibly easy-to-use, powerful tool, take a look at Site Search

 

Checkout Unique Finance and get a bonus from me.

4 Areas of Your Company That Are Worth Your Investment

 

 

 

 

To have a profitable and successful company you need to have your money invested in the right places. Whatever industry or sector you are trying to conquer, you have to put your money where your mouth is and show that you support all areas of your company to make it to the top.

Investing wisely in the right areas will not only help your company to grow, but it will also increase your business’ profit and help you stay ahead of your competition. However, you have to be willing to back what you believe in if you want it to work and perform. A financially healthy company is one that knows where to spend the money and why it’s important to ensure you deliver the best results for both yourself,  your employees and your customers.

Below are a number of areas within your business which you can invest in further to reap the rewards. Use these tips to understand what’s going to help you find success.

People

Your employees are the backbone of your company, and they know a good employer when they see one. They work hard each day to make sure your business is not only surviving but thriving. Invest in good people and see how quickly your company starts to take a turn for the better. Talented, smart and hardworking employees are what will take your business to another level. Be choosy about the hiring process and select candidates who have a strong character, the right skills and are onboard with your vision.

Technology

These days you’d be silly not to invest in using technology to propel your business and make it more efficient. For example, many brands are adopting Digital Banking solutions to give them more control over the financial process. It helps deepen user engagement and makes processing payments more secure. You won’t regret spending the money when daily work is completed more efficiently and quickly, and your customers are more satisfied.

Innovation

You can’t stay where you are forever. That’s why you have to invest in innovation and give people the opportunity to be creative and come up with groundbreaking solutions to some of the most complicated problems you’re facing. This is one of the only ways you’re going to beat out your competition and make a name for yourself in the marketplace. You don’t want to be chasing your rivals and wishing you were doing a better job.

Marketing

You’re not going to get very far if no one knows who you are or what you sell. You need a clear and concise marketing strategy, the right people to manage it and execute it, and strong partnerships that help you succeed. There’s not much of a future for your business without any marketing. Provide a solid budget for your team and let them show you how much of an impact it has on the success of your company. There are now many marketing channels available that require careful management and a strategic approach.

 

Checkout Unique Finance and get a bonus from me.