10 PPC Strategies to Follow in 2019 for a Successful Campaign

 

 

 

2019 has started, which denotes it is time to update the strategy for the pay-per-click crusade for the New Year. Here are the top 10 PPC Strategies to Follow in 2019 for a Successful Campaign.
  1. Focus On The Key Service Or Product:

In case you have several services and products that you desire to promote, so you ought to begin small. It’ll assist you in getting the best out of the funds spent. When it is the 1st crusade, make one ad to promote your primary service or product that’ll reduce the amount of cash which you will while looking for the best possible technique.

Beginning slowly will let you concentrate on your processes of crusading and thus, you’ll be capable of analyzing the amount to be invested and approach to be applied on the marketing. That’s how you attain a winning pay-per-click result that you’ve been hopeful for the 1st effort.

  1. Remarket By The Long-Tail Keywords:

It’s the secret sauce in online advertising, since repeat consumers provide more value. A good method to do that is to pursue the long-tail-keyword queries in each remarketing stand. Do so by making a list of retargeting users apiece advertisement group topic by utilizing the UTM parameter. You can also take it to a whole new level by using lookalikes, which is beginning to catch on these days. It allows you to target similar people, thus extending the remarketing to new people.

  1. Never Disregard Negative Keywords:

You always make sure that the advertisements emerge for all the relevant keywords which’s a good thing. But it’s even more significant that the ads do not appear for unrelated keywords as they simply outnumber the relevant ones. To keep the bad people away from the shop, you have to recognize them individually and then get preventive order from the court.

Invest a lot more time in managing the all-inclusive list of negative keywords than managing the relevant ones. Make sure that you append negative keywords regularly. It’ll assist you a lot in controlling advertisement spend especially if you have a small budget.

  1. Expect Human Intelligence & More Automation:

Let’s be obvious on it; automation is something that is already making inroads when it comes to pay-per-click advertising. If you’ve been eager with 2018 trends, then you’ll comprehend that the search engine has already made key paces in that. For example, Google is placing advertisements appropriate for everybody thanks to automation. It’s because of the number of data points utilized to crop up with smart features for the marketers. As we enter 2019, marketers will be expected to adopt such automated bidding tactics instead of 3rd-party tools.

Such sentiments already resonate fine with digital marketers. Furthermore, the automation results in the notion that manual tracking methods will quickly be a thing of the past. As said by the Media Director at Acronym, marketers will be expected to shift concentration to the consumers while allowing the automation systems to take on the tough work. As for discussing the competition between human intelligence and automation, it ought to be noted that creativeness will be the task for the pay-per-click marketers.

  1. Reassess The Pay-Per-Click Budget:

Does a low marketing budget denote you do not have to work as much on the pay-per-click strategies? Certainly, not. There is always a way to promote online even if you do not have a limitless budget. What you have to do is observe where most of the pay-per-click budget is going. Contemplate which platforms are providing you a helpful ROI. And then go down even further and observe which crusades have provided you the best outcomes. From there, assess if you can improve the most successful campaigns. Or if it makes sense to spend more in the campaigns and channels that did not do so well in recent months.

  1. Utilize The Inverted Unicorn Strategy:

Regular advertisement targeting is basically casting a thin net to boost engagement rates. It is the usual targeting of a specific niche or demographic to carry them in. However, the Inverted Unicorn comprises two other totally unrelated interests in targeting. From that, whoever might also occur to be an element of your actual targets might be carried in. You can also utilize such apparently unrelated interests in customizing the advertisements. They can append more dimensions to the ads, making them be conspicuous and seem more forceful. Such advertisements would actually have extraordinarily low costs owing to strangely high engagement rates.

  1. Switch Off Audience Network In FB Advertisements:

By switching off the Audience Network, you can eradicate up to ninety percent of click fraud from sketchy websites. You will be capable of seeing them on both Display Network on Google AdWords and FB. Say no to managed posts on Google Display Network to save yourself from problems. While you can keep out such websites from the reports, it will take a lot of time to exclude them all. Such hack eliminates a huge majority of them from the FB advertisements in just one click.

  1. Amazon Impressive Run With Advertisements:

Amazon has a net worth of over one trillion dollars; there’s no uncertainty that the electronic commerce platform is winning. It further shows that Amazon is a force to reckon with particularly when it comes to pay-per-click advertising. You ought to note that it’s so far captured the interest of Facebook, Google, and Bing when it comes to advertisements placement.

  1. Utilize Video Advertising Strategies:

Video ads are easy, quick, and a great method to draw a broader audience. In this hurly-burly world that we live in, very few individuals actually have some time to read through long ads or content. Short 1-2-minute video advertisements are absolutely the way to go. They have to be attention-grabbing, fun, and succinct with a high production value if they are gonna be effectual. So make sure you employ an expert creative team that can make best-quality video advertisements for you. Remember, a lot of such are targeted and will be emerging on major social media platforms like Instagram, Facebook, SnapChat or Twitter.

10. Think Of The Buyer’s Intent:

When you are going for pay-per-click marketing, taking the buyer’s intent in the contemplation is quite helpful. You have to acquaint and comprehend that each user who comes to search engines does not go for purchasing, so you need to check what the targeted buyer’s desire. The key to pay-per-click marketing success is to comprehend the phrases utilized by the users when they are set to invest their cash, and it’ll prove to be beneficial for your bottom line.

Customers choose to read reviews and best products with offers available when they finally decide to buy. Keep all such things in mind when you are going to improve pay-per-click marketing returns.

 

 

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Top 4 Technologies in Contact Centers in 2019

Contact center solutions have evolved from answering the phone to fully managing every aspect of operations including customer relationship management (CRM), data analysis, and market research. In spite of this, some still believe that contact center operations have failed to take full advantage of cutting edge technologies that could ensure better customer service delivery.

The good news is that we are in the era of technological breakthroughs that will change contact center operations as we know it. In this article, we provide insights into some of the technologies that will benefit contact centers in 2019.

  1. Call recording and voice analysis

Quality customer service delivery is a key prerequisite for ensuring customer satisfaction. Capturing, storing, and analyzing data about every interaction a client has with your call center allows you to react promptly and tailor your customer service program in a way that increases loyalty.

This is because collecting information about your customers provides you with the data you need to understand what they like or why they were not satisfied. Call recording and speech analytic programs like Recordia enable you to collect and interpret data so that you can improve the customer experience.

Technologies such as speech analytics enable call centers to process speech/audio to understand what a customer wants and how they feel when they call the customer care.

  1. Omni-channel technology

Today’s modern, tech-savvy consumers are very demanding in their quest for a great customer service experience. They expect to be able to reach businesses on any platform, anywhere, and from any device.

To increase customer loyalty, sales, and overall profitability, more and more companies are deploying omnichannel customer service techniques that provide clients with seamless interactions across all channels including telephone, email, social media, chat, text, etc.

  1. Chatbots

Chatbots are increasingly being implemented by companies in contact centers to raise the level of customer service, stay in touch with anyone who shows interest in their products or services and convince them to buy.

A chatbot is typically used in dialog systems to provide some human feel to automated communications to build a rapport with the client and ensure better sales. Also, it allows organizations to automate customer service live chat conversations and conducts conversation through both audio and text methods, allowing for personalized customer service that creates engagement at a higher level.

Chatbots complement human agents by responding quickly to simple queries online, freeing human agents up.
  1. Business Intelligence and Artificial Intelligence

AI-powered digital solutions are one of the essential technologies that are gradually making their way into contact centers. More and more businesses are incorporating these technologies in an effort to transform customer service interactions to improve the customer experience, loyalty, brand recognition, and the bottom line.

AI-powered intelligence agents, through their pre-emptive problem-solving approach, ensure customer satisfaction and increase in sales, thanks to their ability to continually digest data from dozens of information streams to make sense out of prior interaction and customer preferences.

This enables them to deeply understand the clients and serve up personalized content and product recommendations that will boost sales.

 

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3 E-commerce Trends You Must Prepare for in 2019

 

So what’s new in 2019?

Apart from a few technological novelties, the main prediction for this year is that there will be no big surprises in the industry. The journey will be smooth for both retailers and their customers, and we’ll finally get to reap the results we’ve started predicting a couple of years ago. In other words, this is your last chance to jump in on the trends established in 2018. Wait for the new ones to emerge, and you’ll be missing a huge opportunity.

Here’s what to invest in ASAP.

  1. Social Media Conversion

87% of customers say that social media help them decide what to buy. Though other social commerce statistics are just as staggering, you don’t really need them to confirm what you already know. You are a customer yourself, the same as you are a social media user. 2.77 billion of us are. But just in case you are a rare social media ghost (SMG), here’s another crucial fact: 90% of followers try to reach out to brands via social media. And why wouldn’t we? Social media networks such as Facebook, Twitter, Pinterest, and Instagram are already such an important part of our everyday lives. We use them as communication channels, news sources, collaboration tools, and entertainment platforms, all at the same time.

Why wouldn’t we use them for shopping too?

Convenience, real-time accessibility, and 24/7 availability are the three fundamental pillars of social commerce. They allow us, as customers, to browse products and services without tab-switching. To e-commerce brands, they offer a clean, split-second, on-the-spot conversion. It’s a no-brainer, really. If you’re not selling on social media, you’re not doing e-commerce right.

Here’s how to leverage social commerce in 2019:

  • Add a Shop Now Button to Your Facebook Page

The most popular social network now allows you to list products directly on your Facebook page, along with a convenient Shop Now button for instant conversion. You’ll need to connect your PayPal account as well, but all this takes minutes to complete.

  • Post Shoppable Content and Stories on Instagram

Because Instagram has been acquired by Facebook back in 2012, the on-site conversion options are pretty much the same on both networks. You can add a Shop Now button to the images and videos you post, as well as on your carousel ads and stories.

  • Use Buyable Pins to Boost Pinterest Conversions

A Shop the Look Pin on Pinterest doesn’t differ much from Facebook’s button. Only instead of Shop Now, it says Buy It. The CTA is very effective in both cases, but the payment system is not the same. On Pinterest, customers can use Apply Pay and credit cards.

Immersive Experiences

The power of social commerce lies in engaging visual content and CTAs. When taken together, these two elements offer unmatched convenience. But one thing social media cannot provide is a lifelike experience that enables you to try products and services. You know, like in brick-and-mortar stores. In fact, the inability to see, touch, smell, test, and try out products pre-purchase has long been the only disadvantage of e-commerce. Until now. With the advent and commercialization of VR and AR technology, online shopping has taken a huge leap forward. Take IKEA, for instance. The company’s Place app relies on AR technology to provide customers with a sneak peek of how IKEA products would look in like in their own homes. This fully immersive customer experience is pretty revolutionary stuff that you’ll need to compete with in 2019.

  1. Amazon Advertising

The third e-commerce trend for this year indicates that you’ll need to include an Amazon Advertising course to your corporate training software and that you’ll need to that soon. For 68% of customers, surveys say, Amazon is the only online shopping site that matters.

Not enough to convince you? Then consider this:

80% of online shoppers scroll through Amazon reviews before they make a purchase. You can hardly succeed on Amazon if you don’t get serious about advertising on this platform first, which is why we’ve compiled a short list of three tips for implementing this marketing strategy into your overall e-commerce goals. Pay close attention:

  • Follow Amazon’s Best Practices

Make sure to meet Amazon’s guidelines when creating content for your brand’s product detail pages. Avoid heavy blocks of text and use attention-grabbing imagery to boost your conversion rates. Also, conduct a competitive analysis and borrow the most effective practices.

  • Use Multiple Amazon Ad Types

There’s AMG, AMS, AAP/DSP, and ACoS. Other Amazon ad types include sponsored ads, display ads, and video ads. Use as many of them as you can to increase your daily Amazon sales, as this will get your products ranked higher on Amazon’s product listings.

  • Master Amazon Search Terms

Forget everything you know about keywords and Google-based SEO because these rules don’t apply on Amazon. The platform has its own searchability system based on so-called search terms. Learning how to use them is crucial for effective advertising on Amazon.

Wrap Up

Social commerce, mixed reality technology, and Amazon Advertising will rule online shopping in 2019. As e-commerce concepts and trends, they are not new. The only novelty is if you don’t learn how to use them now, you may not get another chance in a year.

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Russell Ruffino Challenges Price-Based Advertising Model

 

For many small businesses, price wars become a dilemma. At the end of the day, business owners often believe that advertising low prices will bring droves of new business through the door. Nonetheless, Russell Ruffino challenges this concept, and has done so with smashing success.

Who Is Russell Ruffino?

Before we get into why price-based advertising simply isn’t the way to go these days, it’s important that you understand just who is behind this idea. Russell Ruffino was your average Joe. Working as a bartender for $500 per week, he was in the midst of the rat race, working paycheck to paycheck at a job that he simply didn’t enjoy anymore.

After several years in the rat race, Ruffino was fed up. He was ready to do something meaningful with his life, and soon, walked away from his job. In doing so, Ruffino founded Clients-on-Demand, which quickly grew to become a multi-million-dollar company. Today, Ruffino enjoys a level of success that most can only dream about, and he has gotten there by challenging the status quo in everything that he has done.

Russell Ruffino Is Onto Something With Price Based Advertising

In following Mr. Ruffino, I’ve learned that there are several problems with allowing your business to get involved in the price war. Among the largest are:

The Types Of Customers That You Will Attract :

When your advertising is centered around the price of your product or service, the people that you are actually targeting are bargain shoppers. Sure, it’s great to make a sale, but are bargain shoppers really the types of customers that you want to tailor to.

Think about it, the bargain shopper may be brought in by a great ad about a great product at a great price. However, when you price your product or service at a bargain, you’re not making very much money with each sale. So, you quickly become reliant on repeat business from those that see your ad.

The problem with that is that most bargain shoppers simply aren’t loyal. If they can save a dollar going to your competitor and buying a product or service of lesser quality, they generally will. So, you find yourself going through a constant revolving door of paid ads, small earnings and a need to produce more paid ads to generate more pennies.

Customer Service Becomes Inadequate :

When running your business based on the price of your service, you may drive quite a few new customers through the door. However, you’re not going to make much money from each customer. So, your business quickly becomes a volume business. That sounds great, but volume isn’t a good thing.

Russell Ruffino explains that by pricing your product or service higher, you will have the opportunity to make more money with each customer. As a result, you will have more time to spend with each customer, giving you the ability to provide the top-quality service that high-end clients expect to see. This ultimately leads to repeat business and referrals of other potential high-end customers.

So, How Do You Find Clients That Are Willing To Pay The Big Bucks?

Believe it or not, this process isn’t quite as difficult as you may think. In fact, finding the high-end clients that can take your business to the next level is as simple as making a few ads on social networks with fine-tuned targeting.

The idea here is not to target the masses. Instead, it’s important to target people that actually need your product or service. For example, if you’re a business consultant, instead of advertising to everyone, go to social media and only advertise to business owners, CEOs and other members of upper management. By tuning your ads to your high-end customer base, you may pay a little more on a pay-per-view basis, but you will have the benefit of knowing that everyone that sees your ad has the potential to be a meaningful customer.

Final Thoughts

If you’re a small business owner that is getting tired of the price war, it’s time to walk away from it. Instead of competing based on prices, it’s time to compete based on quality. Simply provide the best product or service that you can, and when you do, target your marketing efforts to those that are in NEED of this product or service. In doing so, you can escape the price war and start increasing your margins, allowing you to provide better customer service, improve your opportunities to scale, and stop wasting time on customers that simply aren’t going to make you the big bucks.

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Futuristic Plans For Delivery Systems

Jeff Bezos, Amazon’s CEO announced pretty surprising news to correspondent Charlie Rose. They spent at least 60 minutes talking about different projects, after which Jeff took Rose into a mystery room at the headquarters of Amazon. It turned out to be the room keeping the secrets of the so-called Octocopter R&D project. These are drones which are designated to fly packages directly in front of your doorstep. And, the shocking announcement – this will happen in about 30 minutes.

Of course, this is an audacious plan, and it’s going to require a lot more safety testing and specification analysis than FAA approvals. However, Jeff is positive that this delivery by drone system is going to be integrated and implemented in about 4 to 5 years from now. Customers will be capable of taking advantage of the so-called “Prime Air” service – this is how Amazon wants to name it.

A Moment of Surprise

When Charlie Rose walked into the R&D room and managed to see the drone which was the initial design for the Prime Air program, he was utterly excited. It was quite clear that Amazon representatives are looking for a new sensation to bring in front of 60 Minutes, but the achievement was genuinely surprising and impressive.

60 Minutes even reported that the CEO of Amazon himself built up the surprise during the actual breaks of the filming of this particular segment. He even teased reporters by asking them to guess what the surprise actually was. If they had guessed it, Bezos would give them half of his fortune and send them off directly to Vegas, he joked.

Further Development

After the utter surprise, Jeff also played a demonstration video for the team of 60 Minutes which showed the entire process of the picking up and dropping package by the drones. They used small yellow buckets from the fulfillment centers of Amazon and would whiz through the air in order to deliver different items to separate clients no more than 30 minutes after the latter had clicked on the buy button on the website.

The technology is particularly amazing, and it could be a revolution in the delivery business. Not only is it going to make delivery positions excessive and unnecessary, it’s going to automate the entire segment, hence allowing companies to be a lot more flexible. This is also going to benefit the end customer a great deal by ensuring timely deliveries and absolutely no hassle, whatsoever. With all this in mind, it’s important to understand that this could truly be the next big step in the delivery niche.

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7 Sercret Strategies to Take Your Small Business to the Next Level

Every business starts out as a small business but not every business makes it to a big business status. Here’s what you can do to ensure that yours does.

As an entrepreneur you’re the proud owner of a small business. However, you don’t want your business to remain “small.” You want to see it make it to the status of a big business. Fortunately, there are some things that you can do to help ensure that your business successfully does this.

Step up Your Marketing “Game

Marketing may not seem enjoyable at the moment, but when you take a closer look at this process. You can find ways of making it more enjoyable. This is important for you to do because marketing is one of the main things you’ll do to propel your business on to bigger and better things – like becoming a bigger business. It’s at the very heart of achieving success. Fortunately, there are many great ways for you to engage in digital marketing today (e.g. hiring a company to do the work for you). What’s important though is being successful here.

Be More Productive

It’s good to have a routine that includes the various tasks you must accomplish each day so your business runs smoothly. The more effective you are at accomplishing these things which you can’t delegate, the more potential there is for your small business to become even more successful. One of the best ways of making this happen is by developing systems to streamline these processes.

Place More Focus on Customer Service

Your business’ continued success also requires you to be able to retain “desirable” clients. Having regular clients means you’ll have income you can depend on. The fact that these clients are happy with the products or services you’ve been providing also means that they’ll provide you with powerful word-of-mouth marketing. This is something that only happens when you become more focused on customer service though. Some ways of doing this are by:

  • Not only asking for feedback but acting on it
  • Quickly and thoroughly addressing any complaints that are brought to your attention
  • Making sure that you’re always available for your clients and accountable to them as well

Learn from Employing Experts and Delegating Tasks to Them

One of the biggest tasks you must face when you want to take your business to the next level is finding the right people with the right skills, experience, and expertise to help you get there. Sometimes this means that you must hire someone who has these characteristics and can help propel your business forward. When this happens, you’ll need to give up your hold on every area of your company and allow them to lead in this area instead. This is known as delegating and it’s a great way to take your day-to-day jobs and have someone else handle them so you can concentrate on other key areas of growing your business.

Another thing you can do when you open up part of your schedule is spending more time learning and developing your business knowledge. Whether this means following through on good practices or staying on top of developments that are happening within your niche, this is time well spent. You can delve into reading books, completing some online training, attending conferences, or networking.

Be Committed to Always Learning Something New

If you want your business to thrive, you must continually want to learn more about things like marketing, the evolution of today’s business environment, and your specific niche too. The use of conference speakers is one of the best ways of making this happen. They can be found online and even in self-paced programs. Of course, there are also other ways of learning new things like through mentoring, reading, and attending various workshops.

Remain Up-to-Date with Technology

Technology is interwoven throughout your business. As a small business owner you’ll benefit from understanding how this technology impacts you and how it changes. Armed with this information, you’ll be able to make better decisions for your business. You’ll also be able to save yourself time, money, and other important resources

Have Goals and a Vision That you Assess Regularly

As you work to take your business to the next level, make sure you have some goals to guide you along the way. This is the best way to measure the progress you’re making while also keeping track of the achievements you’ve already accomplished.

Additionally, you need to clarify your focus so you can find ways to push and challenge yourself. The best way of doing this is by creating a vision for where you want your business to be in 2 – 5 years from now. To do this you must first determine what your business’ unique selling point is – what makes your business unique and helps your products or services stand out from your competition. This will help you determine how you will grow your business whether this is by attracting new clients or expanding to include another niche. Of course, a lot of this will depend on your finances. Some viable options here include acquiring a business development loan from your bank and finding an investor to support you. Once you determine these things, you’ll want to make an amendment to your business plan so that it will reflect your vision, goals, and growth assessment strategies. Doing so will also help you plan so that when the unexpected happens you’re ready to deal with it head on.

Conclusion

When you heed these tips, you’ll find yourself well on your way toward success. Fortunately, there’s nothing too hard here. While it may take you a little time, this is time that you’ll want to invest in your business anyway. At least now you’ll know how to invest it in a way that will offer you great paybacks. Take the time to schedule some periods throughout your week in which you can spend time doing these things. While you may want to argue that there isn’t any time for you to do these things, honestly, you’d be surprised to find a few minutes occasionally, in places you least expect it and you’ll appreciate this since the reward is very worthwhile.

Author’s Bio:

Mila Jones is a Senior Business Consultant, with rich experience in the domains of technology consulting and strategy, she works with both established technology brands and market entrants to offer research inputs and insights on leveraging technology as a source of strategic competitive advantage. She is a prolific author and shares her expertise with tech enthusiasts on popular digital publishing platforms. She loves not only to write about several topics but also loves to explore new ideas about Lifestyle, Travel blogs and many more.

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Start a New Company With This Easy Guide

Starting a small business of your own, especially if you do it online, is easy to do and can make you a good amount of money. Open up a niche shop in your area, and you might even be able to take it on in a full-time manner and succeed all on your own. The best part is that thanks to the power of the internet and the prevalence of online shopping, you can create this new business venture right at home.

Do Market Research

With every new company, you want to do your due diligence. For one, you want to know what the market is like, who your competition is, how to sell online, how to market yourself, and so on. It is also worthwhile to understand what your legal and financial obligations are before you get too carried away. You might not need to pay a special tax until after you have made money past a certain threshold, for example. In that case, you would only need to declare your profits as part of your income and pay tax as you usually would.

Create a Business Plan

Having all the information in the world won’t help you actually put a business together. That is why this next step is so important. Creating a business plan means creating a realistic strategy on how you plan to start, run, and succeed with your new company. You will need to use the information you have gleaned during your research to create a sound business model that will work logistically and bring in customers.

Save Up Money

When starting a side business the last thing that you want is to take out a loan. That being said, you absolutely do need to know where you can get a payday loan in case of emergency. Not knowing where to go to cover an emergency repair, like to your laptop, for example, could put your company down and out of business. Alternatively, having a personal emergency could result in your business funds being taken out, bankrupting your company in an instant. In these cases, it is best to take out payday loans or bad credit loans and try to pay them back as soon as possible.

Create Your Website and Marketing

With the money you have saved, you can then set up a professional looking website and acquire the necessary marketing tools. In some cases, you could forgo the website itself (for example, if you are planning on using a seller marketplace). Where your money would go instead then is in investing in a professional studio setup. If you sell products, you will want great looking photos that will both sell and show the customer the product itself from several angles. If you are selling a service, however, a great website will be your priority instead.

Build Up Your Reputation

Last but not least you will want to build your reputation. You can do this through excellent customer service, by engaging with your followers and community, and of course by collaborating with others in your niche. People are wary of buying from new sellers online because of the inherent risk, but by building up your name this way you can assure them of your professionalism and trust.

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The Best Ways of Marketing An Online Finance Business on Twitter

 

 

Social media marketing has become a major part of any businesses marketing plan. This includes online finance businesses. Marketing an online finance business on Twitter takes planning. There are different ways of marketing on Twitter because it is different from other social media services. Here are some of the best ways of marketing an online finance business on Twitter.

 

  1. Optimize Your Business’s Twitter Bio

One of the first things that you should do when you want to market a business on Twitter is to make sure that the bio reflects your business. There should also be a link to your business’s landing page. This is also where you set the tone of your content since a consistent tone allows people to clearly understand what your business is and what it does.

 

  1. Tweet Regularly

The best way of marketing an online finance business on Twitter is to tweet regularly. Tweeting regularly is a sign of a healthy, active profile. If you only tweet about once a week or once every few months, you are not keeping up with other companies in the same field. The worst part is that people will forget about your business, especially if they do not hear regularly from your company.The best option is that you should tweet and engage with people daily on Twitter. You should make sure that you are only retweeting and tweeting, useful and relevant information. This helps people know what your business is and decide if they should be following your business’s Twitter account.

 

  1. Use Videos and Images

It is very easy to scroll through pages of text posts on Twitter without really reading any of the posts. Videos and images drive up to four times more clicks and retweets on Twitter. Videos, images, and other media can provide more information in a post, compared to a text post. You can also repost these styles of posts every few days or weeks without customers becoming bored with the same content.

 

  1. Have Special Discounts or Deals for Twitter Followers

There are many ways that you can increase your Twitter followers. This could be a small discount that your new followers will receive. You can also offer a discount if they retweet, a post, or share photos and posts using a specific hashtag. This is a great way of getting your business out there and builds engagement with your followers.

 

  1. Follow Popular Hashtags and Trends

If you want to have your tweets seen by more people, you should be looking at the popular hashtags and trends to see if there are any that would apply to your business and fan base. You will need to be very careful when you are using popular hashtags and trends because it could backfire if you do not know all the information about them.

 

Twitter marketing can be an important part of a social media marketing plan. Twitter has become a great option for businesses because there is a huge amount of users on the website each day.

 

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New Year’s Day 2019 – Wall Street

New Year’s Day, also called simply New Year’s or New Year, is observed on January 1, the first day of the year on the modern Gregorian calendar as well as the Julian calendar.

In pre-Christian Rome under the Julian calendar, the day was dedicated to Janus, god of gateways and beginnings, for whom January is also named. As a date in the Gregorian calendar of Christendom, New Year’s Day liturgically marked the Feast of the Naming and Circumcision of Jesus, which is still observed as such in the Anglican Church and Lutheran Church.[2][3]

In present day, with most countries now using the Gregorian calendar as their de facto calendar, New Year’s Day is probably the most celebrated public holiday, often observed with fireworks at the stroke of midnight as the new year starts in each time zone. Other global New Year’s Day traditions include making New Year’s resolutions and calling one’s friends and family.[1]

In Christendom, under which the Gregorian Calendar developed, New Year’s Day traditionally marks the Feast of the Circumcision of Christ, which is still observed as such by the Anglican Church and the Lutheran Church.

Mesopotamia (Iraq) instituted the concept of celebrating the new year in 2000 BC, celebrated new year around the time of the vernal equinox, in mid-March.[4][5] The early Roman calendar designated March 1 as the new year. The calendar had just ten months, beginning with March. That the new year once began with the month of March is still reflected in some of the names of the months. September through December, our ninth through twelfth months, were originally positioned as the seventh through tenth months. (Septem is Latin for “seven”; octo, “eight”; novem, “nine”; and decem, “ten”.) Roman legend usually credited their second king Numa with the establishment of the months of January and February. These were first placed at the end of the year, but at some point came to be considered the first two months instead.

The January Kalends (Latin: Kalendae Ianuariae) came to be celebrated as the new year at some point after it became the day for the inaugurating new consuls in 153 BC. Romans had long dated their years by these consulships, rather than sequentially, and making the kalends of January start the new year aligned this dating. Still, private and religious celebrations around the March new year continued for some time and there is no consensus on the question of the timing for January 1’s new status.[6] Once it became the new year, however, it became a time for family gatherings and celebrations. A series of disasters, notably including the failed rebellion of M. Aemilius Lepidus in 78 bc, established a superstition against allowing Rome’s market days to fall on the kalends of January and the pontiffs employed intercalation to avoid its occurrence.[7][8]

In AD 567, the Council of Tours formally abolished January 1 as the beginning of the year. At various times and in various places throughout medieval Christian Europe, the new year was celebrated on December 25 in honor of the birth of Jesus; March 1 in the old Roman style; March 25 in honor of Lady Day and the Feast of the Annunciation; and on the movable feast of Easter. These days were also astronomically and astrologically significant since, at the time of the Julian reform, March 25 had been understood as the spring equinox and December 25 as the winter solstice. (The Julian calendar’s small disagreement with the solar year, however, shifted these days earlier before the Council of Nicaea which formed the basis of the calculations used during the Gregorian reform of the calendar.) Medieval calendars nonetheless often continued to display the months running from January to December, despite their readers reckoning the transition from one year to the next on a different day.

Among the 7th century pagans of Flanders and the Netherlands, it was the custom to exchange gifts on the first day of the new year. This custom was deplored by Saint Eligius (died 659 or 660), who warned the Flemish and Dutch: “(Do not) make vetulas, [little figures of the Old Woman], little deer or iotticos or set tables [for the house-elf, compare Puck] at night or exchange New Year gifts or supply superfluous drinks [another Yule custom].”[9] However, on the date that European Christians celebrated the New Year, they exchanged Christmas presents because New Years’ Day fell within the twelve days of the Christmas season in the Western Christian liturgical calendar;[10] the custom of exchanging Christmas gifts in a Christian context is traced back to the Biblical Magi who gave gifts to the Child Jesus.[11][12]

Because of the leap year error in the Julian calendar, the date of Easter had drifted backward since the First Council of Nicaea decided the computation of the date of Easter in 325. By the sixteenth century, the drift from the observed equinox had become unacceptable. In 1582, Pope Gregory XIII declared the Gregorian calendar widely used today, correcting the error by a deletion of 10 days. The Gregorian calendar reform also (in effect) restored January 1 as New Year’s Day. Although most Catholic countries adopted the Gregorian calendar almost immediately, it was only gradually adopted among Protestant countries. The British, for example, did not adopt the reformed calendar until 1752. Until then, the British Empire – and its American colonies – still celebrated the new year on 25 March.

Most nations of Western Europe officially adopted 1 January as New Year’s Day somewhat before they adopted the Gregorian Calendar. In Tudor England, New Years Day, along with Christmas Day and Twelfth Night, was celebrated as one of three main festivities among the twelve days of Christmastide.[13] There, until the adoption of the Gregorian Calendar in 1752, the first day of the new year was the Western Christian Feast of the Annunciation, on 25 March, also called “Lady Day”. Dates predicated on the year beginning on 25 March became known as Annunciation Style dates, while dates of the Gregorian Calendar commencing on 1 January were distinguished as Circumcision Style dates,[14] because this was the date of the Feast of the Circumcision, the observed memorial of the eighth day of Jesus Christ’s life after his birth, counted from the latter’s observation on Christmas, 25 December. Pope Gregory acknowledged 1 January as the beginning of the new year according to his reform of the Catholic Liturgical Calendar.[15]

 

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Customer Loyalty Programs Start Using Artificial Processes and Strategies!

Increasing Customer Loyalty

Everyone knows that increasing customer loyalty is all about making bigger profits, creating a group of raving followers and finding customers at a faster and cheaper price. In the long run, customer loyalty can do wonders to your business. However, there are many questions and debates on how to ensure customer loyalty! Can your customer support knowledge base help you understand what customers really need? Can you use knowledge base support software to judge the requirements of customers online? Is it possible to use artificial intelligence to understand and improve customer loyalty?

According to experts, the answers to these questions is a big yes! Yes, you can go beyond manual, traditional methods and use software programs and artificial intelligence to boost customer loyalty.

Understanding Artificial Processes in Customer Loyalty Programs

Few months ago, Joseph Nunes and Xavler Drez made news. The whole world learnt more about their customer loyalty adventures. This duo experimented a new type of customer loyalty program at a local car servicing center. The consumer researchers rewarded 300 customers at the car wash with loyalty cards. Half of these loyalty cards expected customers to make eight transactions before winning a free service or car wash. The rest, needed ten transactions. However, there was a small twist to the story. The company offered two free bonus car washes as a head start. This means, their business began with free services.

In both these situations, potential customers had to make eight transactions for a free service. But, there is a small amount of difference in how complete the offers are. In offer one, the customers were zero-percent complete. On the other hand, offer two ensured 20-percent of completeness.

Now, you might wonder if the customer support knowledge base and this “Artificial” progress would ensure customer loyalty in return.

In the next few months, the duo noticed that 1/5th of the customers opted for the first offer. And, ½ of the customers chose the second option. This clearly proves an increase of 80% in terms of customer loyalty. Indeed, artificial progress has helped the car wash enjoy a better level of customer loyalty.

If you are planning to venture into customer loyalty, you must invest some time and effort on artificial progress. This is a smart way of introducing your business to new customers. Meanwhile, it is a strategic way of helping customers continue your products and services. The time required to witness the impact of artificial progress may appear long, yet it is worth your time and effort.

What is Customer Loyalty?

Before you start focusing on your customer support knowledge base and invest on knowledge base software, you must have a clear understanding of what customer loyalty is all about.

Let’s understand this with two real-time scenarios:
  • If you are an author, customer loyalty for you is represented by the number of people reading your books. For instance, if someone buys all your three books, they can be treated as a 100% loyal customer. And, if someone chooses to read only your book only once, they are less likely to return.
  • If you are a designer or a consultant, customer loyalty is identified by the number of people asking for your services. If people keep requesting for your services, you are on high demand! For example, if I approach the same designer for all my needs that is 100% customer loyalty.

If you want your business to endow and enjoy the benefits of customer loyalty, you must stick to a structured process. Here are three steps you must follow as a part of improving customer loyalty over the internet and using artificial intelligence to give it a boost further.

Step #1 – You need to have a well-established Goal

First of all, you must appreciate the fact that artificial progress can help you. Don’t think twice to make use of endowed progress. After all, every business needs customers and goals to focus on. You might be venturing into an eBook, design service or hourly consultation, the business doesn’t really matter. Artificial progress can help you. When paired with knowledge base software, it turns into a power tool for any business.

Step #2 – Understand What your Customers Need

Everyone knows that customers are longing for efficient and effective services. However, loyalty goes beyond these elements. Today, you must educate customers on what has to be done for better servicing and products. Companies must be specific about behaviors and actions that can be rewarded. Why would you reward your customers and keep them loyal? Do you intend to reward all your customers? Or, do you wish to reward customers who refer and advertise your business? Or, do you wish to reward customers who have stayed with your business for a long time? It is important to decide what your loyal customers must have done or do.

This is when knowledge base software programs become useful. These software programs will help you keep track of customers. You will be able to monitor every customer individually. In the long run, you will have plenty of data about your customers, what they want and what they have done to become loyal. The best way to exploit any artificial or endowed progress is through knowledge-based support systems.

Step #3 – A Head Start

Remember the car wash case study? It would be wise to give your customers a head start. This will be a bonus that adds more value to your business.

But, you must not give a head start without valid reasons. Always stick to limited bonuses. This route works well when you have to launch a new service or product. The limited time bonus will create a hype and keep your customers geared.

Step #4 – FAQ is Must

Your customers tend to come across various difficulties that can be answered easily. But to cater their questions, it is advised to create a FAQ page that gets most of them covered easily. Not only will your customers get to receive the answers on time but also reduces the workload from your support department.

These FAQs can also be linked to well curated tutorials that aid your customers in times of needs. This will boost their loyalty towards your brand and will be more willing to spread the word.

Step #5 – Expert Support Team at Place

A skilled team of customer support agents can help you boost the loyalty factor. But make sure that they are well-trained about your product or service that helps them answer any technical questions. In case you plan on training them or think of developing an ongoing training program, then a knowledge base software can come to your rescue.

It can help you develop a training program for your support agents that they can access anytime, anywhere. As they get equipped with the online program, it’ll be easier to get all customer queries resolved in no time. Hence, increasing the existing customer loyalty rate towards your brand easily.

Step #6 – Multiple Channel Availability

If you wish to help your customers reach you at anytime, from anywhere, then it’s important that they find you available at all times. This is also possible if you work towards building a stronger presence across multiple channels. Reason is simple. Your customers would not necessarily try to get in touch with you with emails or calls.

They’d also prefer if you make yourself visible on various platforms, so that their options aren’t limited to just one or two. No matter what business you own, building a stronger visibility across multi-channels is important. This helps you satisfy your customers in the shortest span of time possible.

What’s great is you not only get to retain customers with prompt responses, but also build a strong relationship with your customers easily. This leads to expanding your customer loyalty further because your organization is taking the effort to reach out to them in time. A great way to build positive points amidst customers.

The Verdict

Dan Pink once told, “There is a big difference in what science knows and what businesses really do”. If you want to improve customer loyalty, go ahead and use endowed progress (or artificial progress). This is a tool that can keep customers attached to your business for a very long time.

After all, it helps you know their expectations from your brand when they plan to invest in your services or products. This can be done successfully by

 

  1. Monitoring every single customer and the decisions they take while browsing through your website.
  2. Giving them a great head start with valid reasons, so they can stick around with your brand for in the long run.
  3. Making yourself available at anytime, anywhere by increasing your presence on various platforms.
  4. Building a stronger support team that helps your customers get all the answers they seek when in trouble.
  5. Creating detailed FAQ with the help of a knowledge base software. These can help your customers find instant answers to their queries hassle-free.

 

So, do not get worked up on how to get your customers more loyal towards your brand, when the integration of such software can help you resolve the issue successfully.

 

Author Bio:-Robin is a Technical Support Executive. He is an expert in knowledge management and various Knowledge base tools. Currently, he is a resident knowledge management expert at ProProfs. In his free time, Robin enjoys cycling and sky diving.

 

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