Tips to Keep Your E-Commerce Sales Hot This Holiday Season

7 Must Try Tips to Keep Your E-Commerce Sales Hot This Holiday Season

The holiday countdown has just begun and as the festive mood gathers momentum, people start going on the shopping binge. The soaring number of people opting for online shopping in holidays is simply incredible. This is the great opportunity for e-commerce companies to boost their sales.

If you are eying for making most of this shopping season rage, you might as well get prepared to attract your prospects toward your online storefront. Make this season celebrations a win-win manifesto for you and your customers. However, the reality is you are not alone in this shopping carnival; your competitors must also be strategizing to take full advantage of this. So how are you planning to increase your online sales?

Here are some great tips for you:

1: Make sure your site is ready with holiday theme

Your website and its landing page are very crucial points of contact with your customers. Give them the reason that you are equally excited about welcoming as well as serving them. Spruce up the look and feel of your store so that people take you seriously and that you mean business when it comes to advertising your products. Being in the same holiday spirit as your customers are will encourage them to shop with you. During holidays, customers expect that you have something unique and enchanting holiday collection products for them that can provide a good value for their money. You need to focus on visual design and aesthetics according to the coming festival, for example, Black Friday, Christmas, New Year. You can use small, simple festive elements with a campaign that can attract families.

2.Provide a great mobile experience

With a precipitous growth in mobile devices in recent years, online shopping has reached to unprecedented levels. Smartphones and tablets are the biggest drivers of e-commerce today. In light of this, holiday season will witness an added effect for e-commerce traffic from mobile devices. So your website should be highly mobile responsive, for you need to engage more with mobile users. An Econsultancy report throws light on the importance of growing mobile experience. The report says, 62% companies with a mobile responsive website see an increase in their sales as compared to companies with desktop-only websites. A seamless mobile experience will provide a frictionless and easy way for your customers to make purchases.

3. Reduce cart abandonment by giving discounts and offers

Cart abandonment is one of the most annoying things you might come across on your site. Even if your products are resonating with your buyers, but you have no idea what stopped them from making the purchase. This is the high time to figure it out and respond to it immediately. You need to consider whether the checkout process is confusing, or the cost of shipping is discouraging for them.

To prevent the abandonment from happening, ensure that your shipping costs are transparent throughout the buying journey of the customers. Forcing your customers to create an account could be counterproductive because it makes the purchase process longer. Just make your checkout process short and seamless. It is also true that most of the customers visiting your store for the first time don’t make purchase. But you can lure them back by giving discounts and sending festive sales offers to their selected items.

4. Create holiday themed content

Holiday season is the time for sharing and caring, so spread some euphoria with holiday-themed content. The content specially curated for holiday would be a perfect way to add a festive touch to your messaging. On the other side, customers appreciate when they see brands are putting efforts to add holiday fun and joy to their marketing communications. A study by Infogroup found that emails featuring Black Friday themed content generated a 33% higher conversion rate than business as usual (BAU) messages. There are many ways to leverage themed content. One of the effective ways is to host an online photo submission contest, where customers can show off their creativity and have some fun together. Another way to engage your customers is by posting holiday decorating tips, or how-to videos to celebrate different festivals.

5. Provide fast and free shipping

Nothing can give your customers an instant gratification than offering them same-day deliveries at their doorsteps. This is the one area in which brick-and-mortar stores have a distinct advantage over online stores. In fact, instant delivery is one of the topmost reasons why people still live to shop at physical stores. Therefore if you convince your prospects to provide a lightning fast delivery, they’ll shop more at your site especially during the holiday season. Another way of keeping up your sales momentum is to offer free shipping to your prospects. Shipping costs are among the top reasons why customers abandon the cart because they essentially want to save money that is spent while physically going somewhere for shopping. So keeping in mind the holiday season competition, free shipping will keep your floating. If you don’t offer free delivery while your competitors do, your sales are at risk!

 

6.Hassle-free return policy

You need to incorporate a hassle-free return policy for your customers if in case they don’t find a product fit for their needs. This is how customer experience works. An excellent customer experience is very important for generating e-commerce sales. If customers get a sense that you care for their benefits as well then they will keep coming to your store. A 2016 consumer survey from Shippo, a shipping application-programming-interface firm, found that 87% of respondents believed that free returns were an important part of their ecommerce buying decision. Thus, the more hassle free your return policy is, the more secure shoppers will feel when making a purchase from your online store. If the return rates are higher for your store, you can give more info about the product as possible, including lots of product shots, and detailed product descriptions. This will help customers better arrive at a conclusion whether to buy the product or not.

7. Use social media ads to engage prospects

Social media advertising is an effective way to target audiences on specific networks through demographic information so targeted consumers can see your brand in their feeds. The way social media is becoming popular among masses, no business owner can undermine its significance for generating sales, especially during holiday season. For example, Facebook can be used to engage with prospects who have been liking your products for a long time but haven’t yet purchased any of them. Optimizing your Facebook ad campaigns will truly engage your most important leads. Another platform to leverage at this instant is Instagram. Visual content is not only treated more favourably on Instagram algorithm, but it’s also more likely to be shared and remembered than written content. Also you need to factor in the relevancy of your ads. If they aren’t relevant to your audience, you are wasting your time.

 

Final Words

With the arrival of festive holiday season, people start flocking to offline as well online stores. Since majority of people are shopping from the comfort of their cosy homes, e-commerce stores have a lot to offer to them. You have to strategize your plans and make smart moves so that you can clinch last minutes sales.

 

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MoneyGram is on the Decline

MoneyGram International, Inc goes by the ticker MGI on the NASDAQ GS. At the time of writing (November 2018), MoneyGram stock was priced at approximately $4.40 per share. For the year-to-date, MoneyGram stock has declined from $12.28 per share, shedding almost $8 in 2018. The company’s market capitalisation is currently $245.46 million with no price/earnings ratio and a -0.56 earnings per share. The 1-year target estimate price for MoneyGram is $6.25. It is noteworthy that MoneyGram traded as high as $15.54 over the past 52 weeks, indicating that there has been a significant downgrading of investor confidence and performance in this stock.

 

MoneyGram International Inc is a money transfer service with HQ in Dallas, Texas. It offers international money transfer services with locations all over the world. According to Zacks Investment Research, MoneyGram stock is no longer the darling of investors in the money transfer services industry. There were several reasons why the stock capitulated, notably fundamental weaknesses in its money transfer business which comprises a substantial source of the company’s overall revenues. More importantly, MoneyGram faces a slew of challenges from up-and-coming start-ups, online money transfer services and other FinTech operations. At a time where the industry was growing at a rate of 6%, MoneyGram was plunging in double digits.

 

2018 has seen many online money transfer companies come into their own. The volatility of the FX market is but one of several reasons why MoneyGram transfers are losing market share. Governments around the world are placing increasingly stringent regulations on money transfer services, and pricing pressures have come home to bite. Besides for increasing costs of compliance vis-a-vis governance structures and regulations, MoneyGram is having to shelve out millions of dollars which is eating into its bottom line with sharply decreasing growth prospects. Overall, lower remittance rates have resulted in weakness in many Middle Eastern markets for MoneyGram, notably Saudi Arabia. In Africa, MoneyGram has suffered from decreased market share when Nigeria reduced the permitted allotment to just 50% of what it previously was. As a result, stock prices are generally weak and market share is slacking.

 

How Are Competitors Eating into MoneyGram’s Market Share?

International money transfer companies like World First and HiFX are starting to dominate the online money transfer industry in a big way. They are but two of many FinTech operations now coming into their own. When it comes to money transfer companies, a growing number of people are choosing these money transfer companies over established banks and financial institutions.

 

Analysts are of the opinion that MoneyGram is losing market share to these up-and-coming online money transfer service companies. According to International Money Transfers – a leading reviewer of money transfer services – HiFX/WorldFirst comparison charts present many interesting facts and figures, notably:

 

  • World First is a privately-owned enterprise (operating since 2004) with offices across 5 continents. It features 75,000 active clients, and growing. This online money transfer service currently offers 121 currencies, with no fees on transfers, except for small transfers which cost $10.
  • HiFX is owned by Euronet, and is headquartered in London, UK. While this money transfer services company does not offer as many currencies – 5 dozen pairs offered, it accepts clients from across Australia and Europe. The fee is £9 per transfer, and it’s fully regulated by the FOC, FMA, and FCA.

 

There are pros and cons to each of these services, notably that WorldFirst does not offer FX options and is markedly smaller than HiFX. From the other side, HiFX lacks transparency on rates, and is a little clunky in terms of registration. There are mixed reviews on the services offered by HiFX and WorldFirst, but the majority of customer feedback has been positive.

These companies are proving to be a thorn in the side of market giant MoneyGram. As more clients shift to WorldFirst and HiFX, the drip, drip from MoneyGram becomes a slow and steady trickle to alternative online money transfer services.

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Payday Loan Improvement: Has Regulation Truly Made A Difference

Payday Short Term Loans That Make Sense

Payday Loans were created to ease the financial pressure that workers face before they receive their pay cheques at the end of the month. The short term loan would be paid directly into the worker’s bank account before they were expected to repay in full, with interest, when they eventually received their pay. The type of loan came under much scrutiny, with critics citing that it made it too easy for a vulnerable person to ‘over borrow’ and therefore, face long term financial hardship. It was as a result of this condemnation, that a series of laws were introduced in an attempt to regulate payday loans.

We’re going to explore those very laws and examine whether the regulation made a difference.

Which Regulation Was Introduced?

The Financial Conduct Authority (FCA) was the organisation responsible for the regulation introduced into the payday loan market.

The first action the FCA took was to introduce a cap on interest rates charged on loans, which were frozen at 0.8% per day the amount borrowed. There was also another condition added, that no borrower should have to pay back more than twice the amount of their original loan.

They also regulated and reduced the fees that payday lenders could charge for arranging a loan, as well as introducing a cap on the borrower default fee, meaning that if a borrower failed to meet the conditions of their loan, they could only be charged a maximum of £15.

The FCA’s final ruling was that each payday lender had to list their loan rates on at least one price comparison site to prove their legitimacy, as well as improving competition and price transparency within the market.

Did The Regulation Make A Difference?

These interventions went a long way to making the payday lender industry far more legitimate; however there is still room for improvement which was detailed in a report published by Citizens Advice.

They found that after the caps and regulation were introduced, that borrowers were far less likely to find themselves in extreme financial difficulty, provided that they communicate to their borrowers that they were having trouble repaying their payday loan.

The 44% of borrowers who were experiencing difficulty in paying back their loans, but actually spoke to their lender, managed to agree a more affordable alternative repayment plan.

This statistic illustrates two points; the first is that lenders are more than happy to provide alternative options for borrowers provided that they tell them they are experiencing problems. The second, however, is that more than half of borrowers are unwilling to voice their concerns regarding repayments, due to the fact they perhaps feel embarrassed or ashamed at their inability to repay their loan.

Therefore, while payday lenders have clearly improved their methods for making loans easier to repay, work can still to be done in regards to the line of communication between lender and borrower.

Ultimately, it’s clear that the payday loan industry has evidently improved after regulation, however it’s still not perfect, and things can still be done to better the industry for both lenders and borrowers.

 

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Invest Into Real Estate Market with Smart Tips

Prabhadevi In Mumbai

Prabhadevi is one of the exotic locations in Mumbai. It is small fashionable Southern vicinity in Mumbai, which connects the Arabian Sea in the West, Shivaji Park Residential Zone in the North and Worli in South. It is linked up nearing to markets, schools, railway station, bus stand and showrooms. A leading signpost is Lord

A Lot of Night Life To See And More

Things to Consider before Investing in the Real Estate Market

# Check your budget

First thing to consider is to understand if you can really afford this investment of property deals in Mumbai. Investing into Mumbai real estate is a costly option for which you have to estimate your budget. Obviously, you can seek loan for investment yet you will have to really think if you can repay the loan on time. Remember, it is a big obligation and so you have to decide on properly before laying your hands at it.

# Make a complete study on the property

Although Prabhadevi is a good choice to invest, yet you should make a complete study about the investment. This goes well for every property you purchase. Prabhadevi real estate guide will help you to know about.

  • Prices of the homes
  • Condition of the property
  • Neighborhood
  • Tax Laws
  • Real Estate Opportunities,etc.

Being aware of all the issues, your investment will not turn out to be flop. The more information you can gather, the better your real estate investments will be.

# Begin with small investment for low risk

Do you want to invest big to sell and purchase properties quickly? If yes, then ward off your idea simply. This is not at all right when investing into the real estate market. If you look at the successful investors, they start with small investment. Afterwards they sell suchproperties at profitable rates after living for some time and then renovating the property. Therefore, you can follow the same path. The other alternative is purchasing one of the luxury apartments Prabhadevihaving tenants and rent further. These low-risk investments might not seem to you exciting,but can be the way to acquiring wealth. Additionally, low-risk investments will have no fear of landing you into debt.

# Make your investment a business

Complete by formulating a business plan. Successful investors in their life have run investments as a business. They formulate a proper plan to assist them in the process. Even they establish goals for businesses than simply making money from the properties. More professionalism you maintain, the possibility to get success from your investment will be higher.

# Consult a real estate company

Another consideration point is looking for a reputable real estate company. While selecting a company, check for its goodwill in the market and knowledge about the property you want to purchase. For example: if you desire to buy a 2/3 BHK Prabhadevi location then you should make sure they give you complete details about it. A good real estate company as can help you in the process in every way.

 

 

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World Currencies of Low Value

 

World’s Lowest value Currencies Compared These to Cryptocurrencies

A currency is an essential symbol of value in any country, as it is a leading measure of economic health. Different currencies around the world have a different value. In some states, holding a fistful of dollars will make you feel quite rich owing to currency collapse.

In this post, we have compiled a list of some of the worst currencies based on their value to the US Dollar.

  1. Iranian Rial (IRR)

1 USD = 42,105 IRR

The Iranian Rial is currently the worst performing currency in the world. Its poor performance has been attributed to the economic and political uncertainty which continues to prompt panic buy of scarce dollars.

  1. Vietnamese Dong (VND)

1 USD = 23,202 VND

Currencies, they say, are a reflection of the economy they serve. The rowdy atmosphere, poor infrastructure, bribery and corruption, unnecessary regulations, taxes, and subsidies, etc., which characterize the Vietnamese political and economic scene have all contributed to the country’s shrinking currency. With Vietnam being a socialist-oriented market economy, it’s easy to see why this is the case.

  1. Indonesian Rupiah (IDR)

1 USD = 14,611 IDR

Despite having a relatively stable economy, geopolitical instability, which can be linked mainly to the Syrian crisis, still serves as a drag on the value of the Indonesian Rupiah.

Outside of politics and civil unrest, Indonesia lacks many raw materials needed for industry. As a result, it imports most of these materials from other countries, which weakens its currency relative to the hard-to-find dollars.

  1. Guinean Franc (GNF)

1 USD = 9,021 GNF

The Guinean Franc is the world’s fourth and Africa’s worst-performing currency. Experts attribute the weakness of this currency mainly to the high poverty levels in the West African country.

  1. Sierra Leonean Leone (SLL)

1 USD = 8550 SLL

As conflict and poverty continually ravage Sierra Leone, its currency continues to take a hit. The Leone has lost a significant portion of its value against the US Dollar due to civil disturbances, economic and political uncertainty, and inflation.

  1. Laotian Kip (Kip)

1 USD = 8,508

The value of the Laotian Kip was officially lowered from its issue date in 1952. Since then, however, the communist country has strengthened the value of the currency at different times in the past and continues to make efforts to boost its worth even though the IMF feels the currency is too strong given the nation’s large current account deficit.

  1. Uzbekistani Som (UZS)

1 USD = 7,774

Having suffered economic and market sanctions for over two decades, Uzbekistan devalued the Som in September 2017, with $1 valued at 8,100 Soms at the time. The currency has since been on the rise, as the nation’s new economic policy continues to attract foreign investment, setting it up for more gains.

  1. Paraguayan Guarani (PYG)

1 USD = 5,741 PYG

Poverty, corruption unemployment, and inflation, etc., which plague the Paraguayan economy on a massive scale, have caused the Guarani to be in free fall. Investors appear to be increasingly less willing to hold onto the currency for the reasons identified.

 

The Worlds Best Currencies

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How Millennials Are Managing their Money Differently

Millennials, or digital natives, as they are often called, have dominated news headlines in recent times thanks in large part to their unique makeup and thorough knowledge of technology.

They represent the largest generation in history and have substantial purchasing power. Such is their collective strength that millennials have already become a significant influence in shaping future trends.

Even though they aren’t afraid to put their purchasing power to use when the occasion calls, millennials continue to be the driving force behind change in finance matters. Below, we discuss how they manage their money differently from their elders.

  1. They use investing apps

Millennials are never far away from their smartphones. They use apps to track all the transactions and expenses they make on an everyday basis. Apps like Acorns encourage millennials to save by rounding up their purchases to the nearest whole-dollar and invest the difference in a diversified exchange-traded fund portfolio.

Another program, the Moneybox app, links to a user’s bank account, prompting them to round up digital transactions to the nearest pound, investing the funds into a stocks and shares Isa. M1 Finance, Robinhood, etc. are other apps millennials resort to for investment. Millennials desire convenience and control, investing apps give them that.

  1. They shop smarter

Millennials are strategic about how they save money and how they spend it. Most of them won’t make purchases unless they have read reviews from friends, peers, or strangers online. Smart and knowledgeable, they look over product specifications in detail to be sure an item is worth splurging on. They are careful about spending more than they have the budget for.

Millennials won’t stick around if they can get the same item for less elsewhere. Loyalty means nothing to them unless you recognize and reward them for it. The point is, millennials want to save every cent they can.

  1. They hustle on the side

After growing up during the great recession, millennials recognize the importance of an extra income stream. Creating multiple income streams allows them to diversify the various cash flow sources and decreases their risk of having their primary source of income suddenly dry up.

Freelancing platforms like Fiverr and Upwork offer them opportunities to put their skills to work and pick up some extra money on the side. A CNBC report states that around 51 percent of millennials in the US are running side hustles, with the most popular side hustles being home repair/landscaping and babysitting. A good number of millennials also buy and sell products online via e-commerce platforms like eBay, the report said.

  1. They prefer jobs that offer flexibility and personal time

In this electronic technology age, millennials do not want to spend all day sitting at the office desk for the sake of appearances. To win the hearts and minds of millennials, therefore, organizations will need to provide a flexible work schedule. Also, millennials tend to favor jobs that give them some personal time to work on personal projects.

The world of finance is continuously changing and evolving, with millennials at the heart of it.

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Saving Solutions: 5 Ways to Cut Business Overheads

Spending money in business is a necessary requirement. Spending too much money on non-essential purchases is not – it’s important to be able to cut these business overheads as much as possible to create the most profitable business you can. If you feel that your costs are spiraling, it’s time to take a good look at your expenditure and work out some ways to reduce it.

 

Conduct A Review

The time will come when you look at your monthly expenditure compared to your monthly income and realize that something needs to be done about it. Great! That’s the first step to solving the issue. If you have an accountant, ask them for a list of your current overhead costs. If you do your bookkeeping yourself, you should be able to search for the list through your accounting software. With that list in hand, really delve into it, and be brutal; what costs can you afford to reduce? What can you do without completely? Look for things that you no longer need, or that could be found elsewhere for less money.

Speak to Your Employees

Your employees are the life-blood of your company, and they see it day in day out from a unique perspective. Ask them where they think costs could be saved, and how to make the business more efficient. You might be surprised with what they come up with. You don’t have to implement everything, but taking your employees’ suggestions into consideration could save you money. Remember to thank them for their contributions!

 

De-Clutter

If you have a storeroom, it’s likely that it’s filled with old printers and copiers, perhaps an old fax machine or two. You may no longer have a need for these items, but someone will pay you good money to take them off your hands – see what you’ve got and list it on an auction site, or in the local want ads section. You’ll raise some capital and clear some space at the same time.

 

Buy in Bulk

Although you might spend more money than you had intended to begin with, buying in bulk will save you money in the long term. Search for deals on the items that you use the most, such as printer paper, ink, envelopes, even coffee and toilet paper. You may be able to negotiate a great deal with your suppliers if you up your order. If you don’t have room to store the extra products in your office, rent a storage unit to keep them safe until you want them. The cost of your savings should off-set the cost of the rental so you’re still saving money.

 

Credit Cards

Don’t shy away from credit cards because you think they’re expensive or difficult to use. They could save you money if you use them correctly. Find a card that has the lowest monthly fees but that also gives you the most benefits, such as air miles, cash back, or other rewards. You can redeem the rewards and save yourself money on your travel, for example. If you pay the credit card off in full each month you won’t get caught up in the problem of interest accruing either.

 

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Coin Collections is it Time to Cash In

 When you start to collect one kind of item, it gets exciting once they all start to come together and there are more than just a few of them. At this point, you may be called an aficionado or connoisseur by others, as your collection starts to swell. The trouble is, should you ever get to the point where you feel like it could be time to cash in and sell your coin collection, how can you know when it is the best time to sell, and how to get the best value?

 

Collecting coins that are not really for spending carries a similar feel to how foreign currency works, especially when you go on holiday. One day these coins can be worth one amount, and the next day, for whatever reason, they could suddenly be worth a lot less. It can be difficult but not impossible to predict how the markets are likely to fluctuate, and indeed some people have forged successful careers in finance from this talent.

It is easy for specialist collectors to know exactly what a coin is and what it is worth, in the same manner as a jeweler inspecting a gold ring for sell-able value. But how exactly do you know if you have a rare coin just lying about in your pocket, waiting for you to accidentally spend it and offer someone else that chance of collecting it instead?

If you can hold on to a special coin for eons, chances are it would be like winning the lottery or something equally jackpot-worthy. Every now and then, a story appears in the news after some archaeologist or fortunate renovator discovers ancient coins that are definitely not in circulation anywhere else. The hype and value that accompanies this type of find is often fantastic.

 The London Mint Office

While these finds are generally fairly uncommon, there are plenty of rare coins you can find. Every so often, the London Mint Office releases commemorative coins to celebrate upcoming events that mark a passage of history. Although many may choose to purchase these when they first come out, after a while the number in circulation will decrease and the value of your coin will begin to rise.

It could well be the case that you’ve picked up one of these without knowing, so before you go rummage through your change jar, the Post Office have released a handy guide, which explains what coins are what, and how many are currently in circulation. At least you know what to look for now.

Once you get started, and realize just how many valuable coins there could be around the world, there is a lot of potential for exciting discoveries along the way. Before you go out and buy a metal detector, and head down to the beach hoping to score some ancient Roman, Bronze Age era coins, you might find that there are many easier ways to start your own coin collection, or cash in on one you didn’t even realize you had.

 

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