Dropbox IPO Just Got $2 More Expensive Per Share

The Dropbox IPO is one of the most talked about offerings that has happened this year thus far, and for good reason. Dropbox is a massive company with a blue chip valuation. Well, that valuation just got a whole lot bigger as the Dropbox IPO just got quite a bit more expensive. Today, we’ll talk about the news, why the increase is actually a pretty good sign for Dropbox, and what you should be watching for ahead.

Dropbox Increases IPO Price

As mentioned above, the latest news that we’ve gotten with regard to the IPO of Dropbox has to do with the price. In recent news stories, we’re seeing news that Dropbox has made the decision to increase the price of its IPO.

Previously, Dropbox announced that it has decided upon a price for its IPO. At the time, the company set the initial IPO price range to be between $16 and $18 per share. This gave the company the expectation of raising approximately $648 million through the offering.

However, on Wednesday, the company announced that it has decided to increase the IPO price. Now, if you want to get in on the IPO, you’re going to apy somewhere between $18 and $20 per Dropbox share. As a result of the increased price per share, the company is now expecting to raise approximately $720 million, just under 10% of the total valuation of the company at $7.8 billion.

Why The Increase In The IPO Price Is Good News For Dropbox

While at first glance, this may not seem like such good news, it’s great news for Dropbox and a very positive sign for the IPO. There are multiple reasons for this:

  • Larger Amount Of Funds Raised – First and foremost, let’s not forget the reason for an IPO in the first place. In general, companies go public in an attempt to raise funds, and a whole lot of them. Even if the IPO price was to stay at the lower initial number, Dropbox would have raised an incredible amount of money. However, with $2 more per share in mind, the company is likely to raise an additional 72 million.
  • Shows Strong Demand – At the end of the day, if Dropbox wasn’t confident that the demand would be strong for its IPO, it wouldn’t go raising prices. After releasing the initial price of between $16 and $18 per share, the company has made the decision to increase the price after just about a week. This suggests that Dropbox has crunched the numbers based on reactions to the initial pricing, deciding that the demand was there for an increase. That’s great news.

What To Watch For Ahead

Moving forward, Dropbox is likely to present several potentially profitable opportunities. After all, it is one of the most talked about IPOs in some time. Adding in the fact that demand is already high enough to warrant a price increase on the shares, makes this an even more exciting even.

With that said, if you’re looking to get involved in the Dropbox IPO, there are a few things you should be watching for. First and foremost, pay attention to the news surrounding the price increase. Soon enough, we should see stories with regard to demand that tell us whether or not this was the right move relatively soon. Also, do some due diligence with regard to the valuation of the company. Is a $7.8 billion valuation really worth it when the company hasn’t produced a penny in profit??? While I can think of several examples where historically, the answer has been yes, that doesn’t mean that that’s the case here. So, before getting involved, make sure to do your research and understand just what you are purchasing when you buy shares.

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FIRST FOODS GROUP SUBSIDIARY ‘HOLY CACAO’ TO SWEETEN THE CANNABIS MARKET

 

 

 

        Read About the amazing Developments in Edible Cannabis Chocolates

 

       World-famous chocolatier, Oded Brenner, visionary behind Holy Cacao 

 

The Chocolate Vision for Cannabis Edibles

A young public company wants to grab share in the ever-growing cannabis market. First Foods Group, Inc. (“OTCQB: “FIFG), has taken an unconventional, but creatively successful route toward penetrating the exploding legal cannabis market expected to reach over $50 billion by 2025.

The Company’s recently incorporated subsidiary, Holy Cacao, is gearing up to market premium chocolate edibles that have been created and packaged by Oded Brenner, founder of “Max Brenner, Chocolate by the Bald Man.”  Brenner’s design, marketing and culinary artistry were behind the global success of the Max Brenner brand.

‘Merchant Advances’ Advancing Company’s Cannabis Strategy

So how is First Foods able to pile on cash so fast for its cannabis coup, while still maintaining just 16 million shares outstanding and zero debt? The answer is the Company has developed a powerful, fast growing revenue stream that already has produced impressive returns for its shareholders (www.FirstFoodsGroup.com)

In October, FIFG began investing in a variety of merchant services, whereby it makes short-term cash advances to businesses in return for an agreed-upon amount of future sales, paid by the businesses in small, regular daily payments. In just one month the Company has received a whopping 24.5% return on its investments according to CEO Harold Kestenbaum in a November 22nd Press Release.

 

Start-up Capital Now in Place

CFO Mark Keeley, who heads the new First Foods Funding Division, said he has already obtained all the start-up capital needed that will enable the company to speed its plans to target the burgeoning legal marijuana industry with its unique Holy Cacao product line.

The company said acclaimed cannabis expert Rob Hunt is leading Holy Cacao’s efforts to gain traction in the legalized states. Hunt is considered one of the most knowledgeable, connected and sought-after experts in the cannabis industry. He has already introduced the brand to some of the largest players in the edibles sector, all of whom are showing interest in signing on with Holy Cacao’s aggressive growth agenda. Hunt is now negotiating manufacturing and distribution deals, anticipating product launch in first quarter, 2018.

Remarkably Self-funded

To date, First Foods Group has been entirely self-funded by the Company’s Board of Directors, a rarity for a young public entity. This has kept the number of outstanding shares at the same 16 million that was in place at the time of capitalization, with virtually no short term, long term, or convertible debt anywhere to be seen. This is a formula that experienced investors rarely overlook, as it shows that the Board has its shareholders’ long term well-being as its primary focus.

TransMedia Group Retained to Roll Out PR Campaign

First Foods Group has retained the award-winning international public relations firm TransMedia Group (www.transmediagroup.com) to publicize its progress in readying “Holy Cacao” for entry into the growing cannabis market globally.  The PR firm has a long and distinguished track record in serving clients worldwide since 1981.  TransMedia Group has helped to make many public companies and their products successful from AT&T to Rexall Sundown, whose founder Carl DeSantis credits TransMedia for the awesome success of his company, which he sold for $1.6 billion.

 

 

 

 

 

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Dropbox IPO Just Got $2 More Expensive Per Share

The Dropbox IPO is one of the most talked about offerings that has happened this year thus far, and for good reason. Dropbox is a massive company with a blue chip valuation. Well, that valuation just got a whole lot bigger as the Dropbox IPO just got quite a bit more expensive. Today, we’ll talk about the news, why the increase is actually a pretty good sign for Dropbox, and what you should be watching for ahead.

Dropbox Increases IPO Price

As mentioned above, the latest news that we’ve gotten with regard to the IPO of Dropbox has to do with the price. In recent news stories, we’re seeing news that Dropbox has made the decision to increase the price of its IPO.

Previously, Dropbox announced that it has decided upon a price for its IPO. At the time, the company set the initial IPO price range to be between $16 and $18 per share. This gave the company the expectation of raising approximately $648 million through the offering.

However, on Wednesday, the company announced that it has decided to increase the IPO price. Now, if you want to get in on the IPO, you’re going to apy somewhere between $18 and $20 per Dropbox share. As a result of the increased price per share, the company is now expecting to raise approximately $720 million, just under 10% of the total valuation of the company at $7.8 billion.

Why The Increase In The IPO Price Is Good News For Dropbox

While at first glance, this may not seem like such good news, it’s great news for Dropbox and a very positive sign for the IPO. There are multiple reasons for this:

  • Larger Amount Of Funds Raised – First and foremost, let’s not forget the reason for an IPO in the first place. In general, companies go public in an attempt to raise funds, and a whole lot of them. Even if the IPO price was to stay at the lower initial number, Dropbox would have raised an incredible amount of money. However, with $2 more per share in mind, the company is likely to raise an additional 72 million.
  • Shows Strong Demand – At the end of the day, if Dropbox wasn’t confident that the demand would be strong for its IPO, it wouldn’t go raising prices. After releasing the initial price of between $16 and $18 per share, the company has made the decision to increase the price after just about a week. This suggests that Dropbox has crunched the numbers based on reactions to the initial pricing, deciding that the demand was there for an increase. That’s great news.

What To Watch For Ahead

Moving forward, Dropbox is likely to present several potentially profitable opportunities. After all, it is one of the most talked about IPOs in some time. Adding in the fact that demand is already high enough to warrant a price increase on the shares, makes this an even more exciting even.

With that said, if you’re looking to get involved in the Dropbox IPO, there are a few things you should be watching for. First and foremost, pay attention to the news surrounding the price increase. Soon enough, we should see stories with regard to demand that tell us whether or not this was the right move relatively soon. Also, do some due diligence with regard to the valuation of the company. Is a $7.8 billion valuation really worth it when the company hasn’t produced a penny in profit??? While I can think of several examples where historically, the answer has been yes, that doesn’t mean that that’s the case here. So, before getting involved, make sure to do your research and understand just what you are purchasing when you buy shares.

Checkout Unique Finance and get a bonus from me.

Spotify’s IPO Is Like Nothing We’ve Seen Before

 

 

 

If you’re into the world of investing, you know what an IPO, or Initial Public Offering, is. This is when companies offer shares to the general public in an attempt to raise funds; the transaction that defines the difference between privately held and publicly traded. However, Spotify’s offering is very different from anything we’ve ever seen before. Today, we’ll talk about how the Spotify IPO is unique.

Bell-Ringing… Spotify Won’t Be Taking Part!

When an IPO launches, the CEO or other members from the company’s team of executives will generally ring the opening bell or closing bell for the stock exchange on which it goes public. However, that won’t be the case for Spotify. In fact, the company won’t be engaging in any self promotion or congratulatory events on the day it goes public.

That’s right, the CEO won’t be on the trading floor on April third talking about the company. Not to mention, there will not be any parties to celebrate the going public milestone. In a recent statement, Daniel Ek, CEO and founder at Spotify, had the following to offer:

                                       “For us, going public has never really been about the pop or circumstance of it all…”

 

New Shares… No Need!

Even more interestingly, Spotify will not be offering any NEW shares during its IPO! In general, when a company launches its IPO,that company will offer new shares of the stock to those that purchase through the IPO. However, Spotify is going about things in a very unconventional way.

In a recent announcement, the company said that it would not be offering new shares. Instead, all Spotify shares included in the IPO are shares held by existing shareholders. While this is very unorthodox, it’s actually very interesting and could be for a very good reason.

When new shares are included in an IPO, they are traditionally known as a lockup period. However, by only offering shares that are already held by existing shareholders, there will be no lockup period enforced by Wall Street underwriters. Is this a positive or negative? Well, no one really knows as we’ve never seen anything like this before. However, it does provide some advantages that could cause further demand among the investing public.

No Closed-Door Promotion

Finally, when a company launches an IPO, there’s quite a bit of awareness building that happens to take place. Much of this awareness building is done behind closed doors on road shows. However, Spotify has made it clear that they will not be doing any closed door promotion of the IPO. Instead, everything done will be public knowledge.

This was taken a step further on Thursday when the company first live streamed a road show. Here’s the link to the archived video. While this is unorthodox yet again, it could prove to be a positive as it will likely lead to investors enjoying the added transparency.

Final Thoughts

IPOs happen all of the time. However, this particular IPO is like nothing the market has ever seen before. Without private meetings, bell ringing events, interviews and new shares, Spotify is setting the stage for a very interesting first trading session on March 3rd.

 

March 18, 2018 at 6:47am
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iApps Website Content Management System Gives You the Power of a Whole Web Team

 

A website is not simply the digital face of any business. It is a complex technology with an integrated software and design to make it function according to marketing objectives. Making it work to that end does not only entail a creative design, catchy content, eCommerce capability and clever analytics. The website requires technical upkeep and even overhaul to accommodate new or upgraded software that enhances online presence and improves workflow. Providing a whole package that gives the best web experience for both business owners and their customers is the specialty of Bridgeline Digital Inc. (Nasdaq: BLIN).

Bridgeline Digital has masterfully woven its reputation in web management solution through its proprietary iAPPS platform. The technology provides a unified Content Management, eCommerce, eMarketing, and Website Analytics service that enables clients to swiftly enhance and optimize the value of their websites cost-effectively. The powerful tool set up by Bridgeline Digital’s team of Microsoft Gold Certified interactive developers can give a business the competitive edge in the increasingly challenging marketplace.

iAPPS is a corporate marketer’s essential. It empowers them to easily create, edit, and optimize persuasive web content and campaigns without relying on technical resources and complex coding. It enables automatic display of content and products based on visitor behavior attributes like browsing history, location, search terms or device type. It captures and indexes customer profiles for highly targeted, cross-channel campaigns. It even finds, manages and track social media conversations to make real-time decisions to engage and coordinate activity across teams and different business objectives.  

 

An improved service called Bridgeline Pro series is also favorable to enterprise customers because of its lower implementation cost. Ari Kahn, Bridgeline Digital president and CEO, sees the Pro series increasing margins for the company, while driving greater value to customers.

Further, the company offers co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and software as a service hosting services.

Thousands of websites and web stores are powered by iAPPS affirming the service’s acceptance by small- and medium-sized organizations as well as Fortune 1000 companies.  Among Bridgeline Digital’s clients are financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations. The patronage has strongly positioned Bridgeline Digital in the $3 billion web content management market and $1.3 billion marketing automation market.

Second quarter revenue was $4.2 million compared to $4.8 million in the second quarter of last year, but Bridgeline Digital generated over $1 million more of gross profit. Gross profit improved from $1.7 million in the second quarter of last year to $2.2 million in the second quarter of this year. Gross margin for the second quarter was 53 percent compared to 36 percent in the second quarter of last year.

Subscription and license revenue increased 12 percent  to $1.5 million over Q2 2015. License and hosting revenue were 44 percent of total revenue compared to 36 percent in the second quarter of fiscal 2015. Licensing and hosting revenue combined now make up about 44 percent of total revenue compared to about 36 percent of the total revenue in the second quarter of last year.

Recurring revenue from SaaS licenses, annual maintenance on perpetual license and hosting increased 13 percent to $1.8 million in the second quarter compared to $1.6 million in the second quarter of last year. Service revenue decreased by approximately $670,000 from the second quarter of last year, but the cost of providing that service revenue decreased by almost $1.1 million. Operating expenses were $2.7 million for the second quarter of 2016, down 24 percent from $3.6 million in the second quarter of last year.

Bridgeline Digital will issue common stocks to convert up to $6 million of outstanding debt to equity and raise up to $2 million in working capital to further invest in business development that should drive stronger revenues and grow market share, according to Kahn.

Kahn has observed that competition in the web solution market is scattered and there is no market leader. He sees that as an opportunity for Bridgeline Digital to expand its presence and take the leadership role.

 

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Apple Campus The Space Ship Headquarters

Apple Campus 2, Lord of the ‘Rings’ Building

The Parliament House of India in New Delhi, the Vulcano Buono shopping mall in Nola, Italy and Britain’s Government Communications Headquarters (GCHQ) in Cheltenham are some of the massive ring-shaped buildings in the world. Come next year, they will be dwarfed by the colossal Apple Campus 2, the second corporate headquarters of the iPhone maker in Cupertino, California. Any one of the Parliament House, Vulcano Buono and GCHQ would fit inside the 176-acre Apple Campus 2 making the latter the rightful lord of the “ring” buildings.

The Building of Apple Campus

When contractor Rudolph and Sletten & Holder Construction completes Apple Campus 2 next year, the circular building will have a floor area of 2.8 million square feet. In contrast, Vulcano Buono’s floor area is 1.6 million sq. ft., GCHQ’s is 1.5 million sq. ft., and the Parliament House’s is 261,358 sq. ft. Apple Campus 2 is also more than a mile around while the Italian mall and GCHQ are just one-third of a mile around. Apple Campus 2 will house some 13,000 employees. In contrast, around 5,500 people work at the GCHQ. In terms of cost, the Apple project is projected to cost $5 billion. The British government spent £337 to complete the GCHQ in 2003 while the Vulcano Buono cost €180 million to complete in 2007.

Apple Goes Green

Apple Campus 2 will also be as green as Vulcano Buono and greener than GCHQ and the Parliament House. British firm Foster+Partners, the architects, put glass walls in the four-storey structure so occupants can look out on both sides. Within the ring is a large outdoor park with a fountain and stage in the center. Some 7,000 trees will surround the structure. Electricity will not come from the city’s power grid. The roof will be covered with solar panels to produce electricity that will power the building. The main building will have natural ventilation so air conditioning or heating will not be used for 75 percent of the year. Recycled water will be used in the campus and even be shared with Cupertino residents.

Healthy Work Environment of the Future

Adding to the healthy working environment of Apple Campus 2 are some 1,000 bikes for use by employees in getting around the place, miles of jogging and cycling trails, and a fitness center open to all of Apple’s 20,000 workers in Silicon Valley. The other amenities are a 500-table cafeteria eight times larger than the one in the Infinite Loop campus, underground parking facilities for up to 14,200 cars, and a 1,000-seat underground auditorium for product launching.

London Square not the Design that Steve Jobs Wanted

Oddly, Apple Campus 2 was originally planned as a square building with the design inspired by a London square with houses that surround a park, Forster+Partners founder and chairman Norman Foster told Architectural Record. But the design eventually evolved into a circular building with inputs from Apple’s late CEO Steve Jobs.

“Jobs wanted the new campus to reflect the Californian landscapes from his childhood,” according to Foster.

The environment and workforce are not the only winners in the Apple project. Cupertino folks get to benefit from the $30.6 million in revenue the project is bringing to the City Council. With that, the city can now fund its retirees’ medical needs.

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How to Improve Your Business Brand

If you have a business that is not doing as well as you hoped it would, then there can be many reasons for this to happen. Trying to identify the cause can be a long and laborious process. However, there can be ways that you can improve your brand awareness and its reach to get your company back on track.  Here are a few ways that you can rebuild your brand and make it more recognizable to your values.                                                                                                                     

Your Values

 Firstly, you need to think about the values of your company. Take a look at your website and other media, does it accurately reflect your values? If it doesn’t, then reevaluate the wording you are using to give it a closer match to your core values.  Then think about whether those values fit in with those of your customers and clients. It is important that you all know where you are going, and that you are happy with the way things are.

 

What Products Do You Buy? 

A little brainstorming is a good thing, think about what you buy as a customer. Think about what it is about the products you buy that makes you stay loyal to that brand.  What is it about the price, quality and presentation of the things you buy, that appeal to you? Once you have an idea of the aspects you like, you can apply the same fundamentals to your own company, and using similar tactics in your own company will lead to better performance.

Be Your Company’s Ambassador

 The best person to promote your company is you. If you believe enough in your company to become its biggest fan, then everyone else will see this and appreciate your effort. Try wearing a shirt or carrying a bag with your company name on it. Add a sticker to your car, or wear a color that signifies your company. It is the little things like these that can influence observers to become your customers. After all, if you won’t wear your brand, then who will?

Relaunch

 

If you think that there has to be a company relaunch to improve your sales, then try to do so in a creative way. Create a strategy to inform people about it so they know what is about to happen. Tease your customers with it, so it builds the intrigue and the anticipation. Many companies are good at doing this.   Try a different logo as well; you know how you want your company to be rebranded, so you are the ideal person to be the logo designer,  free software such as Adobe Spark has some great templates to get you started.

 

Promote

 You need to promote your company and its redesign effectively, or you will be back to where you were before. Think about the ways you promote your company and identify the areas that require improvement, turn your thoughts into a hard strategy to ensure that you take full advantage of your relaunch.  After all of this, you need to monitor how this new approach is working carefully. See if there is any increase in traffic to your site or more hits to your social media. Then you can see if your hard work has paid off, and be prepared to make adjustments until it has paid off.

 

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FIRST FOODS GROUP SUBSIDIARY ‘HOLY CACAO’ TO SWEETEN THE CANNABIS MARKET

 

 

 

        Read About the amazing Developments in Edible Cannabis Chocolates

 

       World-famous chocolatier, Oded Brenner, visionary behind Holy Cacao 

 

The Chocolate Vision for Cannabis Edibles

A young public company, First Foods Group, Inc. (“OTCQB: “FIFG), has taken an unconventional, but creatively successful route toward penetrating the exploding legal cannabis market expected to reach over $50 billion by 2025.

The Company’s recently incorporated subsidiary, Holy Cacao, is gearing up to market premium chocolate edibles that have been created and packaged by Oded Brenner, founder of “Max Brenner, Chocolate by the Bald Man.”  Brenner’s design, marketing and culinary artistry were behind the global success of the Max Brenner brand.

‘Merchant Advances’ Advancing Company’s Cannabis Strategy

So how is First Foods able to pile on cash so fast for its cannabis coup, while still maintaining just 16 million shares outstanding and zero debt? The answer is the Company has developed a powerful, fast growing revenue stream that already has produced impressive returns for its shareholders (www.FirstFoodsGroup.com)

In October, FIFG began investing in a variety of merchant services, whereby it makes short-term cash advances to businesses in return for an agreed-upon amount of future sales, paid by the businesses in small, regular daily payments. In just one month the Company has received a whopping 24.5% return on its investments according to CEO Harold Kestenbaum in a November 22nd Press Release.

 

Start-up Capital Now in Place

CFO Mark Keeley, who heads the new First Foods Funding Division, said he has already obtained all the start-up capital needed that will enable the company to speed its plans to target the burgeoning legal marijuana industry with its unique Holy Cacao product line.

The company said acclaimed cannabis expert Rob Hunt is leading Holy Cacao’s efforts to gain traction in the legalized states. Hunt is considered one of the most knowledgeable, connected and sought-after experts in the cannabis industry. He has already introduced the brand to some of the largest players in the edibles sector, all of whom are showing interest in signing on with Holy Cacao’s aggressive growth agenda. Hunt is now negotiating manufacturing and distribution deals, anticipating product launch in first quarter, 2018.

Remarkably Self-funded

To date, First Foods Group has been entirely self-funded by the Company’s Board of Directors, a rarity for a young public entity. This has kept the number of outstanding shares at the same 16 million that was in place at the time of capitalization, with virtually no short term, long term, or convertible debt anywhere to be seen. This is a formula that experienced investors rarely overlook, as it shows that the Board has its shareholders’ long term well-being as its primary focus.

 

TransMedia Group Retained to Roll Out PR Campaign

First Foods Group has retained the award-winning international public relations firm TransMedia Group (www.transmediagroup.com) to publicize its progress in readying “Holy Cacao” for entry into the growing cannabis market globally.  The PR firm has a long and distinguished track record in serving clients worldwide since 1981.  TransMedia Group has helped to make many public companies and their products successful from AT&T to Rexall Sundown, whose founder Carl DeSantis credits TransMedia for the awesome success of his company, which he sold for $1.6 billion.

 

 

 

 

 

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Social Media Websites That You Have Not Heard About

SoundCloud is one of those popular social media platforms where music lovers get to share both their music and other people’s music. But unfortunately, most people haven’t discovered this effective site as they still use YouTube for all their musical needs.

Unlike YouTube, SoundCloud is designed specifically for audio music, meaning that it comes with more functions including reposting, commenting and replaying.

Pausing and playing is instantaneous and it is very easy to find your way around it. There is also a wide variety of music available in here which includes unofficial remixes from upcoming artists as well as covers. Browsing can be done by genre, what’s trending and you can create a playlist based on your favorite songs.

 

A twitter subsidiary video app allows for you to have live web broadcasting from your phone. It will automatically send notifications to your followers to tune in and find out what you are up to?

You can choose to either go public or private especially if you are targeting specific users. Interaction is possible by commenting or leaving hearts.

Yik Yak is another social media platform that might not be that popular but is growing in popularity especially with the younger generation. There is no addition of friends in Yik Yak since it operates on its anonymity allowing you to only read short updates from people near your area.

The same kind of anonymity is extended to replies since you can do so with an alias. Your post can either be up-voted or down-voted by the people who get to see it.

 

Kik is a texting platform that is also taking root among young adults and teens. It allows members to text anonymously using usernames instead of their phone numbers which are in this case concealed.

It is efficient in not only chatting with people you know but also meeting new people who happen to be in the group. You can send GIFs and photos to friends. Scanning Kik codes allows members to add each other with ease.

 

While the Foursquare app is for location purposes, the additional Swarm app helps foursquare members to socialize with ease. Your friends will know where you check in, and if they are around, they can use the Swarm app to make arrangements to meet up. There are some games that players can use to play and stand a chance to win different prizes.

 

 

 

iTeknik Holding Corporation (OTC: ITKH) in Acquisition Talks with TransMedia Group

 

 

The awarding winning, multi-lingual international PR firm TransMedia Group (www.transmediagroup.com) said it is in discussions to be acquired by a public company, iTeknik Holding Corporation (OTC PINK: ITKH).

Serving clients worldwide since 1981, TransMedia Group has the strong market presence, brand awareness, talented and dedicated staff that iTeknik finds attractive, said TransMedia Group CEO Tom Madden.

 

iTeknik is in the process of implementing a strategy

iTeknik said it’s expanding its acquisition strategy to include PR after meeting Madden, the “Spin Man” himself, and seeing the amazing success his PR firm TransMedia Group (www.transmediagroup.com) has had in helping its clients to grow and prosper.

iTeknik (www.iTeknik.com) is in the process of implementing a strategy to acquire fundamentally sound companies that are market accepted, scalable and demonstrate a quantifiable value proposition.

 

“Until recently, our focus has been to acquire companies involved in marketing, advertising and digital media, but after meeting Madden and his stellar staff, we’ve added PR to the mix and were now in discussions with TransMedia Group in that regard,” said Fred Wicks, Chairman and CEO of iTeknik.

“We could provide TransMedia Group with exemplary marketing, advertising and digital services for its clients.”

 

 Press Release

 

Tom Madden founder of TransMedia Group in New York City

Image result

 

Madden founded TransMedia Group in New York City soon after he left NBC, where he was Vice President, Assistant to the President, then Fred Silverman, for whom he worked previously at American Broadcasting Companies.

Among TransMedia’s first clients were AT&T, Kellogg’s, Drexel Burnham Lambert and the City of New York, for whom TransMedia created award-winning PR campaigns, one promoting fair housing in the city that earned TransMedia a coveted Bronze Anvil Award from the Public Relations Society of America.

TransMedia helps client companies sell for billions.

In 1987, Madden relocated the firm to South Florida where today it operates out of a commercial building Madden owns in downtown Boca Raton.  One of his former clients, Carl DeSantis credits TransMedia’s publicity for increasing the nutritional supplement company’s revenues from $150 million to over $900 million until DeSantis sold the public company for $1.6 billion.  TransMedia’s publicity helped the stock of another DeSantis company, Celsius Holdings Inc. (CELH:US) to rise from $ .30 to $5.00.  The company today is on NASDAQ CM.

One of TransMedia’s growth areas is its newly-established talent and modeling division, TransMediaVersatileTalent (TVT), which currently is signing many celebrities whom it will represent as their agent and manager.  For rising talent Lynn Aronberg, TransMedia arranged for her to be in the cast of  upcoming reality show, Palm Beach Housewives after booking her for interviews on FOX TV, Inside Edition and with Wasington Post and other media outlets worldwide.

Madden said he is impressed how iTeknik’s revenues are expanding.  iTeknick’s revenues for the year ending June 30, 2017 were $1,144,925 vs. $952,149 for the year ending June 30, 2016.

iTeknik has transitioned from the Telecom industry to Marketing, Advertising and the digital media space with the start-up of its Big Rhino Agency in January, which was able to increase its revenues by more than a hundred percent, said Madden.

Wicks said he is looking to acquire companies that have the potential to achieve exceptional performance over time with a focus on the Marketing, Advertising and Digital Media and now the Public Relations space.

iTeknik lends its operational support, management approach and financial resources to these companies to help them achieve improvements in revenue, earnings growth and positioning in the marketplace.

 

iTeknik currently operates Big Rhino Corporation as a wholly owned subsidiary, while actively seeking additional acquisitions.

Big Rhino Corporation, a startup in January 2017, has increased its revenues by 101% through August.  It has expanded its business in Las Vegas by adding several automotive clients to its existing Arizona and California dealerships.  Big Rhino has also diversified into the medical and real estate markets.

“Our strategy is to tap the synergy among these acquisitions to maximize organic growth, improve profitability and leverage client and supplier relationships,” Wicks said.

Wicks has substantial experience in marketing, holding positions such as Editorial Director for Creative Universal, Director of Marketing Services for a $3 billion division of Rockwell International Corporation and worldwide  marketing responsibility for a $400 million division of  Invensys Air Systems.

 

Wicks Marketing Group founded in 1990

He was also the CEO and President of The Wicks Marketing Group, Inc., a consulting company that he founded in 1990. He is a former Senior Vice President with the CompAir Division of Invensys Air Systems, where he had P & L responsibility for $200 million in European and South American businesses.

Wicks also had responsibility for world-wide product management and engineering. He has a Bachelor of Arts in Journalism and an MBA degree from Wayne State University in Michigan

      Learn more about TransMedia rated as the “BEST PR FIRM IN SOUTH FLORIDA”

 

 

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For more information: contact Adrienne Mazzone 561-702-4999; amazzone@transmediagroup.com.