SEO Experts Hiring Guide and What You Should Expect

 

Search Engine Optimization (SEO) is a very crucial service for every website owner out there. It doesn’t matter if you are running a business website or a fully-fledged entertainment site; it is important that you keep your website highly ranked and indexed in your sector by the search engines.

In this day and age, good SEO techniques are a guarantee that your website traffic will increase and your rankings on Google, Yahoo or Bing will be noticeable. And for this reason, it is important for a serious website owner or blogger to find an efficient SEO expert or consultant for some reliable and effective SEO services.

However, hiring an SEO consultant is not as easy as most people might think. As a matter of fact, there are several factors that you must consider when hiring an SEO expert like https://www.tayloright.com/, or an SEO company. Keep reading…

  • Consider how skilled is the expert or the company when it comes to Search Engine Optimization – SEO is a very complex process of getting traffic and rankings. There are some guidelines, some dos and don’ts when it comes to SEO and unless you are skilled and proficient in the sector, your efforts will do more bad than good for your site.

 

Therefore, when hiring your SEO company or consultant, the level of proficiency is a factor you must consider. With the immense competition fromother websites, you cannot afford to hire someone who doesn’t have what it takes to make you shine.

 

  • Consider the experience of the SEO consultant or how long the company has been offering SEO services –It is said that experience is the mother of knowledge, so you can tell that someone is good in what they do depending on how long they have been doing it.

 

When it comes to hiring an SEO consulting company or expert, you should therefore go for someonewho has been providing the SEO services for longer.

 

  • Consider the company’s or the consultant’s track record – SEO services have been conducted for quite some time. So, you are not the first client that the consultant or the company has had (unless they are new to the business). So, it is obvious that there is a track record on the kind of services they provide and how effective these services are.

 

So, it is important that you look at the consultant’s/company’s previous and current clients in order for you to determine whether they are worth hiring or not. You can also know if the company is right for you from the testimonials or reviews that previous clients gave. These reviews or testimonials not only prove the capability of the expert or company but also prove their reliability in terms of service delivery.

 

  • Consider having a close look at the company’s or consultant’s profile – Like the saying goes, ‘not all that glitters is gold’. You should be aware that there are countless individuals and companies that masquerade as professional and qualified SEO service providers.

 

Therefore, it is advisable that you look at a company’s or consultant’s profile to make sure that they are reliable, knowledgeable and qualified to offer this kind of services.
In view of this, here are some roles of an SEO expert or SEO consulting firm. Please read on and have some firsthand information on what you should expect from your Search Engine Optimization consulting firm or SEO expert;

  • Website SEO audit, content development, keyword analysis, link development,code optimization…The list is endless. Basically, an SEO expert or firm will carry out these and more SEO relatedactivities to ensure that your website is highly ranked in search engines like Google, Yahoo and Bing.
  • A professional SEO consultant or an SEO company will make changes to your website – make several improvements and adjustments that will make your website fit the search engines’ standards.
  • A professional SEO expert/company is responsible for always monitoring your website performance and taking necessary steps to ensure that your site gets highly ranked on the search engines result pages and also ensure that there are more clicks to the website than there were before SEO services.
  • Lastly, a professional and experienced SEO expert/company must draw the customers attention to your site at all times.

Bottom line is, hiring a professional SEO specialist will be good value for your money and an investment that you will look back and be proud of.

Author Bio – Maria Jones is blogger and content writer who write many article on career, business, lifestyle and technology. She enjoy to read new thing on internet. She spend lot of time on social media

 

Checkout Unique Finance and get a bonus from me.

Want to Sell More Products Then Make Them Easier to Find!

 

 

Have you ever wondered why some online shops seem to have incredible success with their sales, while others just can’t seem to convert? Is your e-commerce store one of the latter? If so, it’s highly likely that the reason has very little to do with how much traffic you have. In many cases, the problem is simply the fact that potential customers aren’t finding what they’re searching for.

 

What Does that Mean?

To be fair, that statement actually covers a lot of territory. I don’t want to be vague about this, so let’s look at a few of the reasons that visitors to your site don’t find what they want.

  1. You don’t offer what’s trending.

    One of the keys to success with a web store is knowing what’s popular and when. Buying trends on the Internet change regularly, based on several factors, including other people’s marketing. Knowing what’s popular with your visitors means you can capitalize on those trends by optimizing your product visibility. Not knowing means those visitors that do find you won’t stay long.

  2. Your inventory isn’t optimized for the visitors you’re getting.

    Traffic generation shouldn’t be a haphazard process, nor should selecting the products you plan to sell. How you decide to target your traffic campaigns and adjust your merchandising depends on many criteria. Without data and a way to analyze it, there’s not really a good place to start.

  3. You stock the right products, but people don’t find them.

    Notice that I didn’t say “can’t find them.” That’s an important distinction, because your visitors won’t waste time using a site search engine that doesn’t locate what they want quick. They also don’t want to bother with looking through all the items in your collections to locate the right one.

    Today’s internet shopper expects instant gratification. If he or she doesn’t get it from your store, getting back to the search results that brought them to you is only a matter of a few clicks at most. You don’t have a lot of time to show them the right items.

How do You Solve This?

So, you see, the bad news is that no matter how little competition is out there for your shop, if a shopper finds it faster somewhere else, you’ll probably lose a buyer. The good news is, there’s a lot you can do about it. The GREAT news is that there’s a fantastic, simple, add-on solution that can help with every aspect of the process.

 

Let’s start with the good news.

If you want to get the right products in front of the right people, there are some important steps you can take to accomplish that:
  1. Target the right audience.
  2. Monitor buying trends.
  3. Give your visitors an effective, intuitive on site search engine.
  4. Gather data about your customers’ search behavior.
  5. Analyze the data.
  6. Stock popular products.
  7. Place the most search-for products prominently.
  8. Suggest related products.
  9. Make purchasing simple.

That probably sounds like a lot of work, and the fact is, if you have to do all of the above on an individual basis, it is. That’s where the great news comes into play and it’s all about one incredibly simple addition to your store:: Site Search

 

About the Solution

You’re skeptical about that last statement, aren’t you? I get it and I don’t blame you. There are a lot of so-called “all-in-one solutions” out there. I’m about to tell you why this one is truly different and let you decide for yourself. Ready?

 

It’s platform-independent.

First of all, Site Search isn’t going to make you switch e-commerce solutions or even worry about making changes to the way your current one works. It’s a custom application that runs as a CSS and Javascript overlay for your existing CMS. If you don’t understand all those terms, don’t worry; you don’t need to. The important point is that this app integrates seamlessly with whatever platform you’re using, because it’s created specifically for it. It can even be custom-configured to work with a non-standard e-commerce program.

 

It works like a website search.

Well, technically, that’s exactly what the front end is. It’s not like the others, though. This application brings a fresh new shopping experience to your visitors. It learns as people search and builds a comprehensive suggestion database.  As users type, it delivers related searches that can be clicked on at any time to save time. Because it’s cloud-based, it does all this with incredible speed. It’s optimized for mobile clients, too.

 

 It works in the background for you.

While you’re delivering an optimal shopping experience for your visitors, Site Search will be collecting valuable data from all of their interaction with the search engine and your site. You can access that information at any time, in your private dashboard, where you can run one-click analyses. You then use the analytical info to tailor your promotions, product placement, inventory and even fine-tune the application to increase your conversion rate.For all its outward simplicity, this app is one of the most sophisticated tools you can add to your e-commerce site and it will make a difference from the first day you put it into operation. There’s not a better site search tool or merchandising aid available.

 It won’t overtax your server.

Perhaps the best feature of this innovative tool is the cloud-based operation of all the functions. It won’t place any additional load on your web server, so your site stays fast and you don’t get into hot water with your hosting service.

 It’ll be up and running in no time.

 On average, integration time with your site is about 2 hours. Remember, there’s no need to make core programming changes to the platform, so there isn’t any need to worry about site crashes or major service delays.

 

See for Yourself

As I mentioned, I understand the skepticism behind all of these claims, so I’m going to leave most of the convincing to the app website. The developers at Fast Simon have created a great resource to tell you all about it. If you’re interested in increasing your bottom line with an incredibly easy-to-use, powerful tool, take a look at Site Search

 

Checkout Unique Finance and get a bonus from me.

Essential Tips for Starting a Non-Profit Organization

You are excited to get started with your non-profit organization, and you are looking forward to making a positive impact with your community and the world. However, you need guidance to help you along the way.

Although there is a lot that must go into creating a successful non-profit, it is not so overwhelming that the average person cannot do it. There are some steps that you will need to take when you are in the initial stages of your non-profit start up. The following tips, if implemented correctly, will be the tools you need to have a successful non-profit.

Research

When you are considering starting a non-profit, it is important that you conduct some research. You will need to learn as much as you can about the cause you want to support. This will give you insight into knowing the organizations that already exist that are doing the work you are interested in doing. You will know the areas that still need assistance, as well as organizations that you can work with. By continuing to research, you will ensure your organization stays focused on its original mission.

Tax-Exempt Status

It is important to file for tax-exempt status when you want to operate a non-profit. Unfortunately, many non-profits choose to skip over this step because filing for this status can be expensive. They often realize that they need to complete a 501 c3 lookup 

When your organization has tax-exempt status, your donors will be able to receive tax-deductible receipts for any donations they make to your organization. This status is necessary to receive donations from corporations, and you will need it if you plan to apply for grant money for financial assistance.

Do not put unnecessary pressure on yourself. You do not want to find yourself in a position with a major donation pending and you do not have a 501 c3.

Create Your Non-profit Entity

Creating the legal organization for your non-profit can be accomplished in several ways. As previously discussed, the most common way is to establish your business as an independent 501 c3 is through the Internal Revenue Service. This is often a long process, and it requires the incorporation of your company in the state you wish to operate in. You will then need to file for a tax-exempt status using form 1024 from the IRS.

A faster way to do this is to create a non-profit organization through a fiscal sponsorship. This is when an organization that already has 501 c3 exempt status agrees to accept the structure of your non-profit within its organization. This will allow you to begin your non-profit projects while under another organization’s tax exempt status. Fiscal sponsorships are fast, inexpensive and simple. Make sure the organization you choose is reputable and is in good standing with the IRS and other non-profits.

You should have fun when you are helping other people. Always make sure that the people you are helping and the people who volunteer have fun also. That will make your endeavor even more worthwhile.

 

 

 

Checkout Unique Finance and get a bonus from me.

How digital marketing can grow your business

 

Digital marketing is an essential element of any modern business. The fact is that even if your company doesn’t do business online, your potential clients and customers do. Whatever sector you are engaged in, you need to reach out to them to let them know that you exist and why they should consider engaging your services.

Building a digital marketing strategy needn’t be expensive, and you don’t need to have a full-time digital marketing department. What is essential is working out a strategy that is right for your business, and implementing it. This may involve outsourcing or just dedicating a few hours a day to managing your digital promotion. A considered digital marketing strategy will enable you to focus your resources effectively and reap maximum benefits from the results.

 

Expand your market reach

Digital marketing, via your website, social media, emails and other online methods, enables you to communicate instantly with a worldwide audience. No other form of marketing or advertising gives you a global reach and at no extra cost to your promotional budget.

 

Build stronger relationships

As well as attracting new custom, digital marketing can help you to build a stronger relationship with your existing customer/client base. Social media platforms, such as Facebook, Twitter and Instagram, allow you to directly engage with your customers, making a personal connection that is invaluable when developing brand loyalty.

 

Improve your visibility

Search engines generally favor websites that publish original content, meaning that this will give your business higher search rankings and therefore greater visibility. The more traffic that you attract, the better your visibility will be. Understanding SEO will help you to tailor your website’s content and design to make sure that anyone looking for the services that you provide will see your site first.

 

Post great content

Original content will always trump advertising, because while people ignore or block ads, they actively seek out interesting content in the form of articles, videos and image. Using a professional web content company allows you to regularly publish unique, high-quality content on a regular basis that will not only attract new visitors to your website but keep existing visitors coming back for more.

 

Analyze data

Digital marketing is not only a way to tell clients/customers about your business, but it is also a way to find out about what they are looking for. This can be done directly, via online or email surveys, or by encouraging them to review your products, or indirectly, by analyzing their spending habits, age range, average income, geographical location and so on. A few basic facts such as these can provide a wealth of valuable information that you can use to improve their experience and ultimately help your business grow.

Digital marketing is effective enough to be a million-pound business in its own right, but there’s no reason why it has to cost your business a fortune. Effective use of resources and understanding the tricks of the trade will enable you to compete with the big boys and use digital marketing to continue expanding in the modern age.

Checkout Unique Finance and get a bonus from me.

How to Start a Career in Internet Marketing

 

The digital marketing platform is growing faster than the traditional methods used before. This makes it more effective for companies to advertise their products. Many marketers are making more money in the digital marketing platform and that has inspired many people to join. However, you need significant tips that will enable you to start your career in digital marketing smoothly.

Gain writing skills

A digital marketer must have good writing skills. Most of the websites are written in English. Your marketing content can only be effective if it makes sense to the targeted customers. The employers will also focus on this aspect before contracting you. It is apparent that not everybody has good writing skills. However, with proper training, you can easily learn these skills.

Always learn

The performance of the online marketers depends on their depth of knowledge in this business. Apart from that, the technological changes tend to affect this career too. That means you are not supposed to quit learning the moment you begin. As the industry is dynamic, make certain your knowledge is updated. Be committed to learning everything pertaining to this business.

Learn Excel

After successfully getting the online marketing job, you will be required to make reports. You will discover there is no better brand for making reports than Microsoft excel. It is imperative to take sufficient time to know more about the Microsoft excel to make the work lighter. You can subscribe for training from the computer experts. This training will boost your proficiency.

Learn from others

Networking will also be of great assistance to you in making it in this career. There are professionals in this career who have already established themselves. It is wise to relate with them with an intention of learning from them. With their help and guidance, you will evade the challenges they encountered in establishing their careers. Their assistance will limit the chances of failing to take off.

Certification

Many people are aspiring to become digital marketers yet they do not have proper certifications to prove they are proficient in using SEO. For the period online marketing has been running, there were no restrictions for the people that ventured into it. However, some companies recruiting the marketers want certified experts. Joining an online course will give you an upper advantage.

Experience

To understand digital marketing properly, you should seek experience on your own. Have your own strategies and test them. This will enable you to know which the strategies will work and which ones won’t. Personal training will eventually make you more competent and skilled. However, while seeking experience, do not give up. Your success in this career is a function of what you know.

Personal Branding

Companies are looking for individuals with the ability to spread awareness of their products within the online market. You can meet that demand when you have a strong online presence. That is what most companies value. They know through your networks their sales will increase.  It is advisable to work on personal branding. Make yourself an admired digital marketer.

Author Bio

Derek Iwasiuk run’s a national digital search engine optimization firm headquartered in Minneapolis. He also spends a lot of his free time educating thousands of young people in LA SEO and top agencies. You can also follow him on twitter @Diwasiuk.

Checkout Unique Finance and get a bonus from me.

A Comprehensive Guide to Google Map Marketing

It makes navigation easier whether you are driving or looking for a specific location on foot.  If you are a business owner with a local store in your city, you can also leverage Google Maps to increase visibility among your local target audience.

Truth be told, things are now tougher for local businesses as they are facing competition from far and wide. You have to compete with online businesses with lower overhead costs which allow them to offer lower prices for the same products and services. In fact, the internet was supposed to be a death knell for brick and mortar businesses but this has not come to pass.

 

                                     The Place of Local Search in Modern Business

 

Local search is becoming more influential as businesses seek to harness the power of the internet to bring more traffic through the door. Whether you are running a laundry business or a barber shop in your neighborhood, it is possible to boost the numbers by using local search engine optimization (SEO) tools of which Google Maps is the best.

A survey published on the Search Engine Land shows that local searches lead to 50% of the mobile visitors going to a store within the same day. The same study shows more than 60% of consumers leverage local information on Ads while 18% of local mobile searches lead to sales within a day. A similar study shows that 34% of consumers who did a local search on a computer/tablet visited the store within the day.

Importance of Google Maps in Online Marketing

From the above information, the importance of local search cannot be gainsaid and this is the reason why Google Maps must form part of your SEO strategy.  If your business is leveraging the maps and you have listed the company with NAP details, there is a higher likelihood of increased traffic. Users in the area, whether residents or visitors, will find it easier to find your location and this will in turn boost sales.

Research shows that 73% of all website users refer to Google Maps and listings to read online reviews and this should motivate you to adopt this tool as part of your SEO strategy. Your business has to be visible on Google 3-pack for you to reap the benefits. When your business shows up on that pack, the benefits of optimizing for local search become apparent.

Most people who have tried this Google marketing tool have decried how hard it is and truth be told, they are right. Like with every online marketing technique that is supposed to boost your business, there is a lot of hard work and ingenuity that is needed.

Some of the factors that are critical in giving your website a boost in Google’s 3-pack include:

  • Verification of your company on Google’s My Business page
  • Increasing presence of your business name on different online platforms including business listing platforms, Facebook, LinkedIn, Yellow Pages, Yelp, reviews and all other areas where internet users will be searching
  • Leveraging Geo-target
  • Average rating of your business and frequency of reviews on Google My Business Local Page.
  • Website domain authority

These are just a few of the factors that will determine your Google 3-pack listing. Our experts at http://www.rankingbyseo.com will work closely with you to optimize these factors to ensure your business shows up on the 3-pack.

                                         

                                   Considerations for Better Google Maps Marketing

 

The question that comes to the mind of every internet marketer at this point is how best they can optimize Google Maps to promote their business. There is no denying that most of the challenges facing local businesses can be alleviated through the right use of Google Maps but to get there, consider the following:

  1. Create a Google My Business Account – This is your ultimate tool when you are optimizing Google Maps marketing. A business account gives you a dashboard from where you can handle everything related to your campaign. When opening an account, you need to claim your business address, define your business radius, state your business category and make sure your business is Google verified.
  2. Start optimizing your listings – This is where the real work begins because you have to be proactive about the process after verifying your business. There is more information that requires updating including business hours, consolidated contact information, business descriptions and photos of your business. Every feature that makes it easier to identify your business should be included. Make sure any images included are optimized with relevant information and targeted keywords.
  3. Leverage customer reviews – One of the most effective ways to get noticed online is through customer reviews. According to a BrightLocal’s 2016 Survey, 88% of consumers trust online reviews as much as recommendations. Some review sites your business should appear in include Yelp, Urbanspoon, Yahoo! Local, TripAdvisor and Google+ Local among others. Encourage customers to leave reviews, ask for valuable feedback from customers, make sure you handle negative reviews comprehensively, talk to return customers and ask them what brought them back as they will most likely give positive feedback.

Final Thoughts

There are no shortcuts in Google Maps marketing and that’s a fact. It is one of the toughest SEO strategies to pull off yet one of the most effective. There are no hacks to getting this done but if you are proactive, it is easier to get things done. For instance, keep a close look at your brand mentions and immediately correct any inaccuracies in contact information. It is also advisable to add new content that is of high value and which contains local references. Google will make this information available to the local audience which is every online marketer’s dream. Include address, landmarks, directions and other references. You should also build links with other local businesses, especially those closely related to your niche.

With Google My Business Account, you can update all your data from Google Maps, search and Google+. It is easier and cost-effective to manage local data using this dashboard.  With all these benefits, isn’t it time you talked to a professional digital marketing specialist to leverage Google Maps marketing?

 

Checkout Unique Finance and get a bonus from me.

SKYPE Alternatives and What You Should Know

 

Skype could be a good idea if you are completely out of sync with modern technologies, but could it be trusted for your private business communication? There are at least 8 alternatives that are a better idea.

This is a voice-focused alternative to the popular app which is going to bring a significantly professional edge to the VoIP of business. The app places a significant emphasis on security and also on the ease of use. It’s centered towards voice calling, conference calling, and texting.

 

This is another option which is going to enable you to properly service your customers with a range of different intuitive features as well as clean interface that’s rather squeaky. It’s a VoIP application with the entire bundle of comprehensive advantages.

 

Regardless of whether you are a startup, entrepreneurial or a growing business or a large corporation, this is the phone service that you are looking for. It’s going to provide you with a tremendous amount of flexibility as well as affordability and reliability.

 

If you are looking for something that’s all about VoIP, you’ve stumbled upon the right app. This is a fully-featured call service which can handle a conference of up to 500 people. It’s also going to present you with a range of other functionalities such as the ability to send as well as to receive faxes from your own account and to integrate it with mobile apps and others of the kind.

 

The VoIP solution of the app is without a doubt a great way to simplify as well as to localize the way that you connect with your customers. From providing you with a centric local phone number in as many as 30 countries to cascading the phone calls, this is definitely something you can benefit from.

 

This is a scalable as well as robust mobile messaging solution which is specifically designated to help business of different and versatile sizes. Regardless of whether you are a team of 5 wedding planners or of 10,000 employees, this is the app that can get you connected.

Now, Zoho is a bundled offering which delivers a range of comprehensive solutions. From a CRM to Calendars, you can rely on a range of interesting apps. Zoho Meeting is definitely a great alternative to Skype, considering the features that you can integrate it with.

 

This is an app which is all about arranging a range of different meetings and making the whole process particularly easy as well. You will be capable of meeting up to as many as 25 different people.  As you can see, there are quite a lot of different alternatives to the old-school and out of sync Skype.

 

Checkout Unique Finance and get a bonus from me.

Search Engine Psychology: Understanding Users and Creating Effective Content

                                   Understanding your Target Audience

Before you can create material your audience will be interested in, you must know who comprises that audience. To do this, you must dig deeper than your preliminary assumptions regarding people who want to buy your products and services. This is accomplished in two ways:

  • Conversations with existing customers
  • Consumer market research

Find out from existing customers/followers/fans what it is that attracted them to your business rather than a similar one out there. Learn what their pain points are, and the things they’d like to receive from businesses within your field. As you engage with them this way, you will identify common patterns in the backgrounds and behavioral motivations of your audience.

Categorize people with similar traits as your personas. The personas will help you determine ‘why’ customers behave a certain way. Use information collected on customer pain points and backgrounds to build persona biographies, which will bring your ideal consumer to life. Create flows through which each persona can interact with your site.

Creating content that has an impact

Content today takes a variety of forms; it’s no longer about the text. You can use videos and images to attract the customers’ attention, two content formats that are extremely compelling in today’s digital world. The brain is wired to interpret visuals, and can understand images up to 60,000 times faster than textual content.

Including images of real people/customers in the business can be great assets in drawing potential customers to build relationships with your brand. The customers relate to the people in the image, viewing themselves as the customer.

Video content is also becoming increasingly important as a digital content marketing technique. A research by Forbes has shown that over 50% of senior executives prefer to watch a video than read text where both options are available.

Videos amplify the benefits and upsides of images to customers – rather than just seeing past customer, they get to hear them speak, which deepens their connection and understanding of the brand. To know more visit Choc Chip Digital.

Conclusion

Once you have created your content, you may optimize your content. Every year, Google makes around 500 tweaks to its algorithm; you cannot keep up with that if you tried. Rather than looking for the latest SEO trick, provide the one thing both users and search engines want: relevance.

Cut through the extra flesh and provide content that the intended persona would find both useful and engaging. Look beyond the basic keywords to answer intent – searchers no longer use a word or two to find something they need. Majority of queries today are raise in form of questions and long phrases. Be sure that your content addresses a specific question or topic within your niche.

Checkout Unique Finance and get a bonus from me.

4 Tips to Understanding SEO and Content Marketing: SEO Expert

 

Conventional outlook and hype had it that SEO is a big idea whereas carefree marketing is a process. Far from it, these two are originally processes and strategies that are intertwined, blended one that they cannot be separated such from the disparate, and someday more, nothing precedes the other. To have a well known, the other am about to exist.

These two must nevertheless not be confused to perform the same gift, inasmuch as they do not at all. Whereas accompany engine optimization is the style of enhancing a website’s visibility and soothe of access during a attend engine accompany results, cheerful marketing is a marketing practice that involves the creating and show and tell of an arm and a leg, regular and appropriate blithe, by all of an eagerness of attracting, acquiring and retaining customers.

How SEO and content marketing blend

 

  1. SEO demands content and Content marketing is content- SEO cannot practically exist without content, which is why it creates demand by enhancing the website’s visibility so that it is easily accessible and attracts traffic.Content marketing accomplishes that by availing the content for the website.
  2. SEO demands keywords and content marketing uses keywords- SEO heavily relies on use, tracking and research of keywords to raise the ranking of the websites. Content marketing requires you to have a critical approach in use of keyword by strategically positioning them throughout content.
  3. SEO demands linkbacks while content marketing introduces linkbacks- a key strategy in SEO is use of linkbacks (external links), which allows the website to rank higher in the search engine result pages (SERPs). To implement this, the content being marketed must allow its targeted market to link back to it.
  4. SEO demands consistent output while consistency is paramount in content marketing- for successful SEO, the content in the website must be consistent. The older the content gets in the webpages, the lower its value drops. For this to be possible, good content marketing strategy comes into play whereby you must maintain a consistent flow of information to maintain its relevance.

These two online strategies are highly entwined where you cannot be a SEO expert, unless you are an expert in content marketing too. There is no way you can be one and not the other, as the two are interdependent in order to have success in any or both of them.

Before you lead out and entwine new cheerful, bring in stock of what you earlier have by the whole of an audit. Can you surge on it? What rolled, and what didn’t go completely so well? What has generated the close but no cigar traffic, or social affair of honor and links?

Knowing what easygoing you have is by the same token hugely satisfying in developing a profitable internal linking practice, which is sharps and flat for SEO. And if customers are in working order to be result your brand over this blithe, someday just every now and then, it’s germane to the way one sees it sure it’s up to many a moon and relevant!

 

3 Great Tips to Create Awesome Blog Content

There is no denying the impact a blog can have on your business.  Blogging has better ROI compared to most marketing strategies and it also helps you interact with your target customers. Better still, you can quickly increase your brand’s authority in your niche by growing your followers. In a recent survey, B2B marketers who blog enjoyed 67% more leads than those who don’t.

With this in mind, it is understandable that almost every business now runs a blog. However, the success of most of these blogs is dismal, the main reason being poor content. Most bloggers simply take marketing content from their websites in the hope of increasing traffic but this doesn’t wash with readers.

Good content helps grow blogs faster and you will notice readers will start contributing. If you have been posting without any feedback from readers, it is likely that your content strategy is wrong.

Below are some tips to help you create effective blog content:

  1. Keyword Research and optimization

This is already a belabored point in the search engine optimization (SEO) community. While everyone appreciates the role of keywords in page indexing and SERPs ranking, there are so many ideas on how they should be used. For a blogger, it is important to research and use keywords that are relevant but most importantly, ensure your content tallies with the keyword choice.

Once you have used keyword tools to get the best phrases, go ahead and put them to work. Use them in titles, Meta descriptions and headings. The idea is to give users exactly what they are searching for, hence the need to research on the right keywords. The trend now is to use long-tail phrases that users will most likely use on search engines.

  1. Hook Readers Early

As a blogger, you have to appreciate that internet users have a short attention span. This means they are in a rush to find what they are looking for. Of course there is so much you would like to say in your post but it won’t matter if readers are not inspired to start reading.

One way to captivate their attention is by asking thought-provoking questions, using statistics, a quote or a story. Unlike the rest of your website content, a blog post is supposed to be personal, interactive and conversational.

  1. Create Content that People Care About

Assume you are selling car spare parts in a particular city. If you are creating a blog post, it will obviously have something to do with cars. However, you can add a twist by talking about the main causes of accidents in your city.

Include research in your post and later advise readers on how to avoid such accidents by buying the right car parts and proper maintenance. People don’t really care about your business and it is up to you to show how your services and products can add value to their lives.

There are many other ideas to create great blog content; longer blog content, proper editing, simple language, unique content, punchy conclusions, using headings, and great blog design are other tips to consider. Whatever you do, make sure your blog content is captivating, fresh and relevant to your target audience.