Search engine optimisation, also known as SEO, is an area of digital marketing that many businesses do not know much about, and if they do know about it, then they’re unsure what the best practices are and the best ways to use it to really help their business to grow. In fact, SEO can have an extremely important impact on a business as it can not only help them to improve their brand’s exposure, it can ultimately help to generate leads, drive conversions and make money for the business, while building trust and relationships with consumers. With digital marketing agencies and leading experts like Ben Austin and his site ben-austin.co.uk, there are a number of people who recommend using SEO to help transform your business. Here, we’re taking a look at what SEO can have an impact on for your business and why you should consider investing.
Page 1 Of Google SERPs
When people are searching using Google or Bing as a search engine, the pages that are shown (1, 2, 3 etc.) are known as search engine results pages. When people are looking for a certain service or product after typing a certain keyword in the search bar, they’re going to want to see the most relevant result and ultimately to find what they are looking for as quickly as possible. This means that users will generally not search further than the 2nd page on Google, and will often research until their results appear on the first page of Google. This is where SEO helps. Your business can reach page one on Google for a number of key terms relevant to the services and products that you offer, meaning you’re likely to get more customers visiting your website and ultimately converting.
If your brand is prominent on Google, the likelihood is, more people are going to know about your brand and start talking about you more. Brand exposure is particularly important for all types of businesses when it comes to their marketing strategies, and SEO can help to get your brand’s name out there as much as possible.
Generating Web Traffic
Once your website is at the top of Google search results pages, you will find that your website traffic will increase dramatically. The more traffic that ventures onto your site, the likelier it is for you to start generating more conversions and ultimately helping to increase the amount of revenue your site is making. While there are a number of ways that you can pay to get to the top of Google, such as through re-marketing, PPC and lead generation sites, SEO provides a totally organic way for your business to reach the top. This helps to build up trust for your brand, ultimately leading to loyal customers.
Keeping Content Fresh
A major part of SEO and an influential tactic is to keep content on your site fresh, whether that’s through adding more product pages onto your site, or regularly updating your blog. While this is generally in order to keep Google interested and re-indexing your site on a regular basis, regular, informative and high-quality content is also important to attract customers. These types of blog posts, articles, pages and white papers can help to capture your audience, and lead them to trust your brand even more, ultimately leading to a sale in the future and potentially even recommendations.