How SEO Can Transform Your Business

Search engine optimisation, also known as SEO, is an area of digital marketing that many businesses do not know much about, and if they do know about it, then they’re unsure what the best practices are and the best ways to use it to really help their business to grow. In fact, SEO can have an extremely important impact on a business as it can not only help them to improve their brand’s exposure, it can ultimately help to generate leads, drive conversions and make money for the business, while building trust and relationships with consumers. With digital marketing agencies and leading experts like Ben Austin and his site ben-austin.co.uk, there are a number of people who recommend using SEO to help transform your business. Here, we’re taking a look at what SEO can have an impact on for your business and why you should consider investing.

Page 1 Of Google SERPs

When people are searching using Google or Bing as a search engine, the pages that are shown (1, 2, 3 etc.) are known as search engine results pages. When people are looking for a certain service or product after typing a certain keyword in the search bar, they’re going to want to see the most relevant result and ultimately to find what they are looking for as quickly as possible. This means that users will generally not search further than the 2nd page on Google, and will often research until their results appear on the first page of Google. This is where SEO helps. Your business can reach page one on Google for a number of key terms relevant to the services and products that you offer, meaning you’re likely to get more customers visiting your website and ultimately converting.

Brand Exposure

If your brand is prominent on Google, the likelihood is, more people are going to know about your brand and start talking about you more. Brand exposure is particularly important for all types of businesses when it comes to their marketing strategies, and SEO can help to get your brand’s name out there as much as possible.

Generating Web Traffic

Once your website is at the top of Google search results pages, you will find that your website traffic will increase dramatically. The more traffic that ventures onto your site, the likelier it is for you to start generating more conversions and ultimately helping to increase the amount of revenue your site is making. While there are a number of ways that you can pay to get to the top of Google, such as through re-marketing, PPC and lead generation sites, SEO provides a totally organic way for your business to reach the top. This helps to build up trust for your brand, ultimately leading to loyal customers.

Keeping Content Fresh

A major part of SEO and an influential tactic is to keep content on your site fresh, whether that’s through adding more product pages onto your site, or regularly updating your blog. While this is generally in order to keep Google interested and re-indexing your site on a regular basis, regular, informative and high-quality content is also important to attract customers. These types of blog posts, articles, pages and white papers can help to capture your audience, and lead them to trust your brand even more, ultimately leading to a sale in the future and potentially even recommendations.

 

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Search Engine Psychology: Understanding Users and Creating Effective Content

                                   Understanding your Target Audience

Before you can create material your audience will be interested in, you must know who comprises that audience. To do this, you must dig deeper than your preliminary assumptions regarding people who want to buy your products and services. This is accomplished in two ways:

  • Conversations with existing customers
  • Consumer market research

Find out from existing customers/followers/fans what it is that attracted them to your business rather than a similar one out there. Learn what their pain points are, and the things they’d like to receive from businesses within your field. As you engage with them this way, you will identify common patterns in the backgrounds and behavioral motivations of your audience.

Categorize people with similar traits as your personas. The personas will help you determine ‘why’ customers behave a certain way. Use information collected on customer pain points and backgrounds to build persona biographies, which will bring your ideal consumer to life. Create flows through which each persona can interact with your site.

Creating content that has an impact

Content today takes a variety of forms; it’s no longer about the text. You can use videos and images to attract the customers’ attention, two content formats that are extremely compelling in today’s digital world. The brain is wired to interpret visuals, and can understand images up to 60,000 times faster than textual content.

Including images of real people/customers in the business can be great assets in drawing potential customers to build relationships with your brand. The customers relate to the people in the image, viewing themselves as the customer.

Video content is also becoming increasingly important as a digital content marketing technique. A research by Forbes has shown that over 50% of senior executives prefer to watch a video than read text where both options are available.

Videos amplify the benefits and upsides of images to customers – rather than just seeing past customer, they get to hear them speak, which deepens their connection and understanding of the brand. To know more visit Choc Chip Digital.

Conclusion

Once you have created your content, you may optimize your content. Every year, Google makes around 500 tweaks to its algorithm; you cannot keep up with that if you tried. Rather than looking for the latest SEO trick, provide the one thing both users and search engines want: relevance.

Cut through the extra flesh and provide content that the intended persona would find both useful and engaging. Look beyond the basic keywords to answer intent – searchers no longer use a word or two to find something they need. Majority of queries today are raise in form of questions and long phrases. Be sure that your content addresses a specific question or topic within your niche.

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