The Best Ways of Marketing An Online Finance Business on Twitter

 

 

Social media marketing has become a major part of any businesses marketing plan. This includes online finance businesses. Marketing an online finance business on Twitter takes planning. There are different ways of marketing on Twitter because it is different from other social media services. Here are some of the best ways of marketing an online finance business on Twitter.

 

  1. Optimize Your Business’s Twitter Bio

One of the first things that you should do when you want to market a business on Twitter is to make sure that the bio reflects your business. There should also be a link to your business’s landing page. This is also where you set the tone of your content since a consistent tone allows people to clearly understand what your business is and what it does.

 

  1. Tweet Regularly

The best way of marketing an online finance business on Twitter is to tweet regularly. Tweeting regularly is a sign of a healthy, active profile. If you only tweet about once a week or once every few months, you are not keeping up with other companies in the same field. The worst part is that people will forget about your business, especially if they do not hear regularly from your company.The best option is that you should tweet and engage with people daily on Twitter. You should make sure that you are only retweeting and tweeting, useful and relevant information. This helps people know what your business is and decide if they should be following your business’s Twitter account.

 

  1. Use Videos and Images

It is very easy to scroll through pages of text posts on Twitter without really reading any of the posts. Videos and images drive up to four times more clicks and retweets on Twitter. Videos, images, and other media can provide more information in a post, compared to a text post. You can also repost these styles of posts every few days or weeks without customers becoming bored with the same content.

 

  1. Have Special Discounts or Deals for Twitter Followers

There are many ways that you can increase your Twitter followers. This could be a small discount that your new followers will receive. You can also offer a discount if they retweet, a post, or share photos and posts using a specific hashtag. This is a great way of getting your business out there and builds engagement with your followers.

 

  1. Follow Popular Hashtags and Trends

If you want to have your tweets seen by more people, you should be looking at the popular hashtags and trends to see if there are any that would apply to your business and fan base. You will need to be very careful when you are using popular hashtags and trends because it could backfire if you do not know all the information about them.

 

Twitter marketing can be an important part of a social media marketing plan. Twitter has become a great option for businesses because there is a huge amount of users on the website each day.

 

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Best Email Marketing Strategies to Boost Your E-Commerce Conversions

The Personal Human Touch

Recent developments in technology have contributed to boosting up the industry vertical of e-commerce websites to a great extent. However, with extensive growth in the e-commerce business, it has been closely observed that the human touch gets missed by the users in their buying experience. Users usually do not have access to communicate with any physical entity while buying products online that restricts them with their buying choices in more than one ways.

We have seen that e-commerce drives online sales, but an online store without a proper email marketing support lacks sales enablement. Email marketing conversation keeps the e-commerce store alive and relevant for the customer. The biggest challenge that businesses face while applying email marketing strategies to accelerate their e-commerce conversions is that the control of the email communication between a brand and the customer is always in the hands of the latter. Let us look at some of the ways following which one can get over with such challenges in a smooth manner, and get maximum business benefits with e-commerce.

Choose a Catchy and Attractive Subject Line

You might have heard the term that first impressions are always the last. Imagine your users working on their desk, and an email message pops up on their smartphone featuring your best offers of the season. Putting up the same in front of them in the best and most creative way would be the key to pique their interest in focusing on your mail. Choosing a perfect subject and preview line is always crucial to creating an impactful impression over your customers. Not only that it attracts them more towards your brand, but it also strengthens their trust towards your brand offerings.

Make them Open your Mail

There are tons of promotional emails that a customer receives on a daily basis on their email accounts. It is not necessary that they are going to open each one of them. In fact, there are many emails that directly go to the spam folders to never to be explored by them. How should you manage to convince them to open your promotional mail? With an attractive subject line already in place, an effective preview text is highly crucial for grabbing their attention in the space of just a few seconds. Optimize your preview text to establish further communication with your customers make a big difference.

Lock the Attention of Your Customers

If you want your customers to act on your emails, you must have a clear strategy to increase their curiousness to catch a certain offer that you are throwing in their court. To start with, address the consumer in a personalized manner to establish an emotional link with them in the first place. In your email content, the learning quotient must have a powerful convincing and explanation power to enable them to understand the offers and drive their learning towards your brand in a crystal clear way. You can also present the content with the exact quantum of cost value to entice them towards taking definitive action.

Use Special Occasions for Your Advantage

Holidays and festivals bring with them an air of positivity and eagerness to purchase new items. Creating your email campaigns revolving around holiday season themes can make a whole of difference for your email marketing success. Research data has clearly shown that during the times of Christmas, New Year and other big occasions, big portions of sales are directly driven by the customer traffic attracted by email marketing campaigns. Incorporate this fun email marketing strategy in your emails to get instant positive results to boost up your e-commerce sales during the times of holiday seasons.

Start an email Series

Make it a fun experience for your customers from the very beginning by attracting your visitors with a series of email campaigns. As a welcome gesture, offer them lucrative discounts to build strong relations and boost your conversions. Besides highlighting your brand best features, it also works as excellent advertisement support for your brand. Make email series post-purchase including information related to shipping, and other tracking details. You can also ask your customers to put their valuable feedback once receiving their products to encourage them to stay on your website for a prolonged time and build your brand trust in them. A series focussing towards asking your customers to shop back and rewarding them to stay with your brand for a long time would further play a decisive role to boost up your sales.

Make Your Promotional emails more Personalized

Using personalization in your email marketing would be a sure shot way to enhance your e-commerce sales. However, you do not have to fake familiarization by addressing your clients with their personal nicknames. Sending bespoke content suiting the individual needs of individual customers would lead to greater traffic on your website. You can start using this strategy by segmenting your custom preferences on the basis of gender. You can also take assistance from previous interaction with your targeted customers that will make it clearer to you about their individual preferences. Analyzing the past purchased products by your customers shall also enable to create a better and compelling email framework for increasing your sales. There are better chances that the customers would likely buy any item that is similar or complementary to what they have purchased in the past.

Keep Your Call to Action Catchy

Having an impactful call to action display encourages your customers to click on the same and enter your website to further move towards making an effective purchase. Design your call to action message visibly attractive, legible and powerful. Having provided an impressive call to action is as important as detailed information related to yourbrand offerings and offers. You can use unique color scheme related to the color of your brand logo and website for the style of your email. You don’t have to make its size bigger than the other content, but the use of right color, button shape, and a catchy line would do the trick.

Redirecting the Audience to Your Website’s Landing Page

It is absolutely essential for your marketing team to put a link of your landing page in your promotional emails. No email marketing is complete without directing the audience to your landing page. Ultimately, your end goal is to enhance your online purchase that creates the necessity to put a clear direction sign for your customers to visit your main website or any important landing page with a dedicated link mentioned below it. If you are sending these emails for a special purpose or occasion, it would become easier for your audience to explore the page by putting a link for them.

Increase Click-through Rates with A/B Testing

The technology related to A/B testing refers to creating more than one title for the subject line of your email. Analyze your conversion rates with the emails and understand which of the emails scored better than others for increasing your sales. In order to achieve positive results out of this, you must send several emails and observe how many customers subscribed to your services after reading which of these emails. To achieve better clarity over the concept, hire an expert digital marketing company with SEO experts to incorporate this attractive technique in your email marketing in a better way.

The Power of a Thank You email

Your work doesn’t end with selling your products to the customers. They have spent their hard-earned saving on your items that need to be acknowledged to establish a lasting relationship with them. You can do so with a thank you mail to individual customers listing the items that they purchased along with links of related items, additional offers, any special offers on the items of similar genre. You can also ask them to review your products after a while to remind them about the special offers that have been running on your website at the current moment.

Remind the Customers to Finalize their Purchases

There are times that customers add their items in the cart but forget to purchase due to different personal reasons. Send them a reminder mail to make the purchases, and the chances that they are going to perform the action become better. Make the email attractive by posting the items to-be-purchased in your email that would invariably lead them to complete the final step of making the purchase.

At the end of it, it all comes down to the knowledge that with the recurring developments in technology, man is turning into machine, and machine is turning into a man. With a great amount of work performed by the machines, a lack of human interface is quite visible when it comes to e-commerce business interactions. Humanizing e-commerce through great content-driven email marketing campaigns would give a definite boost to your lead conversions over your e-commerce websites.

Author bio:

Being a senior business associate, Peter Davidson strives to help different brands and startups to make effective business decisions and plan effective business strategies. With years of rich domain expertise, he loves to share his views on the latest technologies and applications through his well-researched content pieces. Follow him on Linkedin and Twitter.


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5 Obvious Mistakes That You Must Avoid to Make SEO Efforts Effective

Digital Marketing and the Importance of SEO

In today’s digital age, every business strives to gain competitive advantage through digital marketing. SEO is an instrumental factor in expanding the digital marketing landscape. It aims at increasing the visibility of a website on a search engine.

However, the expansion of digital marketing also has certain drawbacks. The search marketers need to identify certain essential points to remember before conducting SEOs. The significant areas of focus for are the constant algorithm updates posted by search engines. For instance, Google has various algorithms for compliance, like Panda, Penguin, Hummingbird, etc. explained later in points below. Apart from algorithms, there also has been an entry of many fake websites in digital marketing providing misinformation which need to be checked. Following are five obvious SEO mistakes that you can avoid in your digital marketing blogs:-

1) Avoid stuffing of keywords

We all know that keyword management is the core of SEO process. Achieving Keyword optimisation is every search marketer’s dream. For that, there are many different technological solutions based on machine learning. These solutions also improve the ranking of a website on the search engine’s search results. However, many times in a quest to achieve a higher rank in search results, search marketers overuse certain keywords. They repeatedly use the keywords thinking that maximum search traffic can be attracted to their websites.

But you should strictly avoid this, as certain search engines have officially forbidden keyword stuffing through their algorithm updates. For instance, the “Hummingbird” algorithm update of Google on 22nd Aug 2013 strictly forbids the overuse of keywords. Thus, this is one miniscule SEO mistake you can avoid on your blogs.

2) Prevent irrelevant, spam links and broken links on your SEO website

At times, SEO websites itself have many spam links or irrelevant links which distract the customers. This might discourage a lot of search traffic for your website and will also affect your search result rankings. Also, search engine algorithms will impose some penalty on your website if the links are spam or irrelevant. For instance, the “Penguin” algorithm update by Google on 24th April 2014 forbids spam and irrelevant links on an SEO website. As a result, instead of positive digital marketing, it might lead to negative impact on the image of your site.

To avoid this, you can use backlink checker tools which continuously conduct a comparative check of your website’s links with the search engine’s algorithm updates to ensure that there’s no violation.

Broken links are incomplete links which lead your customers nowhere and negatively affect your website. You can easily prevent broken links on your site by simple careful monitoring

3) Avoid Plagiarism and Duplication in your website’s content

Among the significant problems in Digital Marketing are plagiarism and duplication of content. There has been a considerable amount of copying and duplication of content by fraudulent websites from the original content of authentic sites. Copy pasting or plagiarism discourages the digital marketing industry. While duplication can also be unintentional, but it still affects the websites. There have been algorithm updates of certain search engines over this issue.

For instance, on 24th Feb 2011 Google introduced “Panda” update to check plagiarism and duplication. So if you conduct digital marketing on Google, make sure you avoid plagiarism and duplication. You can approach the services offered by Joel House Search Media Brisbane. They will make sure to provide you with the best possible services at the minimum possible prices.

4) Avoid thin content and advertise-oriented content

Most of the times SEO websites, to make quick and easy money, resort to posting heavily ad-centric content which lacks appropriate quality. As a result, such thin content does not help the online customers at all. This, in turn, will divert all the search traffic from your website. Recently Google introduced an algorithm update named “Fred”, on 8th March 2017 which strictly forbids heavy advertise and low quality in SEO content. Thus, you must ensure that your website provides quality and relevant content with minimum ad-traffic.

5) Improve your website’s Mobile usability & create a mobile version of your site

Many businesses which indulge in digital marketing only have a desktop site. And as you know that today most of the customers conduct their online searches on their mobile phones, they may be discouraged from visiting a desktop-only site. In fact, Google also had introduced an algorithm update named “Mobile”, on 21st April 2015, making it mandatory for SEO websites to have a mobile version of their sites to improve their mobile usability. So you must make sure that you create a mobile version of your website.

Conclusion

Digital marketing is a big ocean of marketing opportunities with the help of SEO. But certain points need to be taken care of such as search engine algorithm updates and misinformation. The algorithm updates like Penguin, Panda, Fred, etc. aim at checking content related factors like plagiarism, spam links, etc. So make sure that you comply with all these algorithms and avoid mistakes on your SEO blogs.

 

Author Bio: Christopher Jones is a serial entrepreneur, an angel investor and also a founder and former CEO of a digital marketing agency. He also has been an author of a best-selling book on SEO management. In this post, he has mentioned about the common problems that we can see in blogs as well as how it can be avoided for betterment. He has also mentioned about Joel House Search Media Brisbane services here.

 

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Social media marketing: Six trends to keep your eyes on

Social Media is Marketing the Future

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you are not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience’s engagement. Social media marketing can help with many goals, such as increasing website traffic, building conversions, raising brand awareness, creating a brand identity and positive brand association and improving communication and interaction with key audiences. As social media marketing plays a vital role, following are the six trends to keep your eyes on:

 

Instagram has over 700 million monthly active users, less competition and a more engaged audience than other social media giants like Facebook or Twitter. This presents businesses with an opportunity to market their products to a more targeted and interested audience without spending an enormous amount of money on paid advertising. Instagram stories have a slideshow format and are only live for 24-hours. Instagram stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks.

 

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. However, growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand is not that simple. Some of the main ways, businesses use Twitter include sharing information and content, driving engagement for promotional activities, interacting with consumers, networking, branding and reputation management.

 

A Chatbot is a program that mimics human interaction. It automatically chats with internet users and gives a series of pre-prepared answers according to what they ask. It is an interactive FAQ tool that becomes more and more useful as you add more and more questions and answers to it. User engagement drives conversions. Chatbots can lead users on an Easter egg hunt or chat about the sports team they hate. The limit is up to our imagination.

 

Live chat is a must-have tool for your business. The biggest live chat benefits include the increase in sales, efficiency, and improvement in customer service and loyalty, customer convenience, proactive outreach; reduce expenses, faster solution to problems, competitive advantages, and reports and analytics.

 

They got to make themselves known by a wide public, bringing about a confrontation that led to a better definition of their roles. While VR has proven to be the evolution of gaming, AR has found its way in communication and marketing. With the new AR features on the iPhone X (and 8), you can expect a lot more AR related content being generated, and consumed, in 2018.

 

Voice search queries will push SEOs to focus on even longer long-tail keywords and create content specific to the needs of spoken searches.

To know more about the brand marketing, click here. I hope it helps. Stay safe!

 

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Strategies To Boost SEO For Your Financial Website

Today Digital Marketing become one of the significant keys for a various platform and as time pass it will become one of the potential platforms.The internet is highly used to promote a business because most of the people are depending on the internet for every activity and hence depending on the internet for developing business is becoming very common.There are so many e-commerce websites and you can get every type of product on the internet.To seek customers towards your website the SEO of a website is a vital factor as it directly affects your business.Therefore before opting for online business practices for  SEO boosting should be considered well.

SEO management practices

There are various ways of online marketing.For better exposure of your product to get large numbers of users from across the world digital marketing will help you in a better way to take your business one step forward.To do say there are different types of practices for search engine optimization management and you can apply them to your website.Because a website is an essential component of your online promotion.Pay special attention to its design and structure and get a maximum outcome from it.Here are some tips that you must consider for boosting of the search engine optimization for your website.

Sponsored posts

Once you built a reputation of your website you will start getting endorsements for it and sponsored or guest post are part of it.To recognize your work there are chances that you will get offers for sponsored or guest posts.When you start sponsored post be sure that the content must be quality content, opinions must be honest and must be user-friendly.The most important factor is to be considered that you should only opt for sponsored posts which are well related to your website and must be informational which provide value to users.You can get more different topics through Sponsored posts to elaborate your website.Just maintain the reputation of your website while doing sponsored post by selecting post which is suitable for your site.

Social Media Practices that Help Boost SEO

 

It is important to connect or tie up with another website for boosting the SEO ranking of your website. But care should be taken while link back to other sites, don’t link back frequently without any reason because its affect your SEO traffic.because this factor is considered a malpractice in the world of SEO management.If you have a business website the ranking of the site is crucial because it is not easy to get search engines if your site did not get the consistent user through the internet.The website should be relevant to your websites with you are working with so that readers should get a related link to your website and do not feel cheated.

Get Help of expert

There may be a situation when you face difficulties or get confused about how to handle SEO traffic or website ranking. then you can take help of a professional expert.There are so many agencies which help you or provide authentic ways to manage your website and also business promotion works.Nowadays many businesses which help you to find appropriate SEO management agencies according to your need.

Conclusion

It can be concluded that To get the proper kind of practices for your business SEO management services are essential.You can manage lots of things your own by studying or searching the internet but same time kept the thing in mind that practices should be legal.

 

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Strategies to Boost Search Engine Optimization of your Website

Today Digital Marketing become one of the significant keys for a various platform and as time pass it will become one of the potential platforms.The internet is highly used to promote a business because most of the people are depending on the internet for every activity and hence depending on the internet for developing business is becoming very common.There are so many e-commerce websites and you can get every type of product on the internet.To seek customers towards your website the SEO of a website is a vital factor as it directly affects your business.Therefore before opting for online business practices for  SEO boosting should be considered well.

SEO management practices

There are various ways of online marketing.For better exposure of your product to get large numbers of users from across the world digital marketing will help you in a better way to take your business one step forward.To do say there are different types of practices for search engine optimization management and you can apply them to your website.Because a website is an essential component of your online promotion.Pay special attention to its design and structure and get a maximum outcome from it.Here are some tips that you must consider for boosting of the search engine optimization for your website.

Sponsored posts

Once you built a reputation of your website you will start getting endorsements for it and sponsored or guest post are part of it.To recognize your work there are chances that you will get offers for sponsored or guest posts.When you start sponsored post be sure that the content must be quality content, opinions must be honest and must be user-friendly.The most important factor is to be considered that you should only opt for sponsored posts which are well related to your website and must be informational which provide value to users.You can get more different topics through Sponsored posts to elaborate your website.Just maintain the reputation of your website while doing sponsored post by selecting post which is suitable for your site.

Tie up with Another website

It is important to connect or tie up with another website for boosting the SEO ranking of your website. But care should be taken while link back to other sites, don’t link back frequently without any reason because its affect your SEO traffic.because this factor is considered a malpractice in the world of SEO management.If you have a business website the ranking of the site is crucial because it is not easy to get search engines if your site did not get the consistent user through the internet.The website should be relevant to your websites with you are working with so that readers should get a related link to your website and do not feel cheated.

Get Help of expert

There may be a situation when you face difficulties or get confused about how to handle SEO traffic or website ranking. then you can take help of a professional expert.There are so many agencies which help you or provide authentic ways to manage your website and also business promotion works.Nowadays many businesses which help you to find appropriate SEO management agencies according to your need.

Conclusion

It can be concluded that To get the proper kind of practices for your business SEO management services are essential.You can manage lots of things your own by studying or searching the internet but same time kept the thing in mind that practices should be legal.

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Your SEO success becomes evident when you focus on enhancing content

                                             What Makes SEO More Productive

You may not be doing something new when formulating your SEO strategy, but one thing you must ensure is that you have to do it differently. The implementation makes the difference because what worked for others might not work for you. Considering the ground realities and the business matrix is essential for creating strategies, but its right implementation depends on how well you can assess the strengths and weaknesses of your business.  It is not enough to  CREATE GOOD CONTENT if you cannot support it with a proper distribution that is essential for building a strong SEO campaign. In this article, we have discussed some tactics that could strengthen the  SARASOTA SEO campaign and give you more confidence in implementing it.

Create engaging content

When defining the quality of content, we usually focus on the quality of information and its authenticity that determines its value. However, another significant factor contributes to the value of content.  It is the level of engagement that the content is capable of creating. It does not matter how much information you pack the content if readers do not find it interesting. Only when the content is interesting and relevant, it conveys real value to readers as well as search engines.

Engaging content is attractive to search engines, as it is capable of driving traffic and create more conversions that lead to increased revenue. The engagement level affects the CTR and the more time visitors spend on the website is a factor that affects the search rankings positively.

Give a new purpose to old content

Treat content as a valuable asset, take care of it by proper storing, and maintain an inventory so that you can review it periodically and when needed, pull out some of the old content for publishing once again. No, you should not use the same content in the way it had appeared earlier.  First, you have to choose the content by considering how relevant the topic is at that time. If you find it relevant, you must add more value to it so that it does an interesting reading. You can do it by giving a new purpose to the content. When you are  RE-PURPOSING THE CONTENT , you are doing one of the two things – creating the content for a new target audience or recasting the content to change the format.

It is important to know that re-purposing content does not mean revamping it.  Revamping means refurbishing the content to update information and data without changing the purpose for which it was created and then serving it to the same audience.

Take the blogging route

Blogging is an interesting way to create attractive and valuable content for both users as well as search engines.  Blogs are powerful media for communicating with the audience by sharing valuable information and tips while providing solutions to problems that they might be facing. It provides unique opportunities for establishing your authority in the business niche, as you can express your views and opinion on topics related to the business. The more authority you demonstrate, the website gains more value that starts receiving links from other sites. Earning backlinks is a vital gain as it impacts the search rankings favorably.

High-quality blogs attract Google towards it that finds a reason to attach more value to the website. Moreover, sites that carry blogs have a much higher rate of indexing by search engines, and it can be as high as 434 percent as compared to websites without blogs. The returns from blogging are most for e-commerce sites that experience 13 times better ROI than websites that do not have blogs.

Use long-form content

Pay attention to create long-form content that can be a potent weapon to beat the competition. The content of 2000 words or more is ideal long-form content that results from good research and carries authentic and valuable information that the audience would like. Well, structured long-form content does an interesting reading and ranks much well for the same keyword as compared to shorter content. Search engines also like long-form content that complies with its guidelines of publishing high-quality content that influences search results, though not directly

Mobile optimized content

To reach out to the largest section of the audience that uses mobile devices, almost 80% users come under this category, ensure that you have a responsive design for the website. It would ensure that the content reaches the mobile users who are certainly the dominant force for marketers to target. Responsive design ensures that the content is suitable for viewing on small screens without sacrificing its ease of reading. Viewers can see the full display of content prominently on small screens with minimum scrolling.

       As you are strengthening the content, the positive effects of SEO  become visible.

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Advantages you get to enjoy when you pick WordPress to build your business website

It is highly unlikely that any business owner, whatever his/her business maybe, can ignore online platforms for marketing and retailing purposes. Smartphones and the internet have connected people from all over the world, and people now shop or check whatever they want on the go. So, it is of utmost importance, that when you start out with a new business venture, you also take care to develop a good business website.

A beautifully designed business website can positively impact the growth of your business, but your web design must be easy to navigate through and understand also. Incorporating WordPress in developing your business website will give you a lot of advantages. In this article, you will learn about the essential advantages of using WordPress for building your business website.

  1. You get to manage your page from anywhere: WordPress pages are browser-based. Thus, this means that you will be able to log in from anywhere you like and then manage your website. You can update the themes, fonts, codes of your webpage on the go; all you will need is a computer with a running internet connection.

 

  1. WordPress is good for your page’s SEO: WordPress pages are, in general, SEO friendly. The code used to build WordPress is simple and very clean. This makes it easy for various search engines to be able to locate, read and then index your site’s contents. Besides this, you can put Meta tags, descriptions, titles for each of your posts and images which will help in more precise optimization for search engine results. In addition to these, you can put different tags which will further improve your SEO efforts.

 

  1. Customizable designs: WordPress will be like the engine running your web page. You can customize the looks and appearance of your website to any extent you want so that your brand’s message is reflected and the visitors will also get a novel experience while using it.

 

  1. Usability: WordPress pages are quite easy to understand and use. Their interfaces are intuitive. You can add new pages, put up blog posts and images regularly in a few simple steps. The simplicity of the technology reduces the time that is spent in your formatting the site.

 

  1. Add Plug-ins to increase functionality: There are plenty of plug-ins available for your WordPress website. You can add event calendars, video galleries, Twitter and Instagram feed and a host of other features on your page with the help of these plug-ins. Most of the plug-ins for WordPress are either completely free or are very inexpensive.

 

  1. Control your Website: With WordPress, you will have complete control over your business website.  No longer would you have to waste time in waiting for your web designer to come and make simple and nominal updates on your website. Since WordPress enables you to get control over almost all the different elements of your site, thus you will be able to make those updates yourself.

 

  1. You would not need any software for HTML editing: WordPress is a complete system in itself; it is self-contained and will not need any other software for HTML editing. Thus, you can do anything like creating a new page, a blog post, upload videos and photos, format your texts, etc. without requiring any extra FTP and HTML software.

You can visit Urban Wright to get the best web designs for your business website on WordPress made by the most professional web designers, at affordable prices.

Conclusion

It is a no-brainer that in today’s age of constant connectivity, having a business website that is up and running should be the top most priority for every business owner. Your website needs to have a combination of aesthetics and usability: meaning it has to be both visually attractive and also easy to use and navigate through. The design of the website thus will play a key role in determining how successful your site turns out to be and, consequently, how your business revenues will increase. Incorporating the features of WordPress in your business website’s design has a lot of advantages. You get to have a lot of customization options for your web pages concerning its themes, colors, and fonts; they will also be a lot easier to optimize for search engines because WordPress is highly SEO friendly. There are other advantages as well, which have been mentioned in this article. So, what are you waiting, start designing with WordPress now.

 

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What Role is Your Website Link Profile Playing in Your SEO Strategy?

Your website links acts as badges of authority and reliance for the Google bots. The more links your site has, the higher is its rank going to be. Sounds quite simple, but is it as simple as it seems right now? Then, how come more websites do not adopt link building strategies? Does link quantity link linearly with authority? How does Google evaluate the plethora of links a site collects over time? Do all links bear the same value?

Today, we are here to answer all these questions.

The first rule of the thumb is the more authoritative the domain of the link source is, the more authority it bears. When a new website without many readers is a source of a link, you must know that the link will not contribute much authority to your site. Such new websites are low authority sites that will benefit you, but slightly.

When you get links from reliable and more established sources like the NY Times, BuzzFeed and the Huffington Post, you will enjoy higher authority. The value of a link directly depends upon the organic traffic of the sources site, their bounce rate and their overall visibility on a popular search engine like Google.

The relevance of the sources

We have mentioned three of the most popular blogging and news sites of today in the previous section. They are not the only ones bearing such high authority. There are hundreds, and possibly thousands of such sites with similar page ranks. Does that mean you can link your website to any of these thousand sites or even all of them? Will the links bear equal value to Google?

Let us say, you are posting something on digital marketing and SEO. You can link it to an article on digital marketing, social media marketing, and search engine marketing on the Sacramento SEO 7Storms website or Huff Post, but linking them to Allrecipes.com will not bear much impact as your readers will not find much on digital marketing on a culinary site. It is a game of relevance that you need to comprehend.

Most blogging sites and websites have several categories for each topic they write on. We are not saying it is impossible to find something on digital marketing on a culinary website; we are saying you need to go ahead and find it to link it to your content. Your link should make sense to your readers.

Contextually connected

Aside from overall relevance in the topic, you need to ensure that your link is sitting amidst content that connects with the topic of the source page. Ever since RankBrain came into existence, the effect of contextual relevance has become more prominent in terms of link authority and SEO.

It is different from anchor text selection. Several years before Hummingbird, SEOs believed that the anchor text should also be your keyword that linked to a contextual source page. Thankfully, this belief is obsolete. Google can easily detect manipulation of links and anchor texts. So you can just use any naturally occurring text as the anchor text.

What’s the reputation of the destination?

People judge you by the neighborhood you hang around, so is true for Google. The search engine giant always judges the authority and reputation of the destination page your links point to. Therefore, only pick websites and pages with value-adding content. They should not only be relevant, but they should also have a page rank of 4 or higher on the Google Toolbar.

Do not discount other impact factors that determine quality. The quality of the destination will assess the overall quality of your links and your webpage content.

Google digs diversity

Google likes to see a little bit of diversity as far as links and the destination are in question. Domain diversity is a huge factor and Google will check the number of unique domains your site contains links to. You need to pay close attention to linking source, destination URL, and anchor texts to improve your own PageRank and SEO.

Simply speaking – it is essential to get five links from 5 different publishers with high authority. Procuring ten links from the same website/publisher will have little effect on your SEO strategies.

Most importantly, you need to think outside the box. Think of human users and not just your regular Google crawler bots. While you need to ensure that your link building strategy looks natural to Google, you also need to ensure that your readers have a cohesive experience while reading your website content. The approach that works for your friend or your target competitor might not be the winning strategy for you. Understand your linking profile, your keyword plan and device your own strategy that helps your visibility.

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SEO Experts Hiring Guide and What You Should Expect

 

Search Engine Optimization (SEO) is a very crucial service for every website owner out there. It doesn’t matter if you are running a business website or a fully-fledged entertainment site; it is important that you keep your website highly ranked and indexed in your sector by the search engines.

In this day and age, good SEO techniques are a guarantee that your website traffic will increase and your rankings on Google, Yahoo or Bing will be noticeable. And for this reason, it is important for a serious website owner or blogger to find an efficient SEO expert or consultant for some reliable and effective SEO services.

However, hiring an SEO consultant is not as easy as most people might think. As a matter of fact, there are several factors that you must consider when hiring an SEO expert like https://www.tayloright.com/, or an SEO company. Keep reading…

  • Consider how skilled is the expert or the company when it comes to Search Engine Optimization – SEO is a very complex process of getting traffic and rankings. There are some guidelines, some dos and don’ts when it comes to SEO and unless you are skilled and proficient in the sector, your efforts will do more bad than good for your site.

 

Therefore, when hiring your SEO company or consultant, the level of proficiency is a factor you must consider. With the immense competition fromother websites, you cannot afford to hire someone who doesn’t have what it takes to make you shine.

 

  • Consider the experience of the SEO consultant or how long the company has been offering SEO services –It is said that experience is the mother of knowledge, so you can tell that someone is good in what they do depending on how long they have been doing it.

 

When it comes to hiring an SEO consulting company or expert, you should therefore go for someonewho has been providing the SEO services for longer.

 

  • Consider the company’s or the consultant’s track record – SEO services have been conducted for quite some time. So, you are not the first client that the consultant or the company has had (unless they are new to the business). So, it is obvious that there is a track record on the kind of services they provide and how effective these services are.

 

So, it is important that you look at the consultant’s/company’s previous and current clients in order for you to determine whether they are worth hiring or not. You can also know if the company is right for you from the testimonials or reviews that previous clients gave. These reviews or testimonials not only prove the capability of the expert or company but also prove their reliability in terms of service delivery.

 

  • Consider having a close look at the company’s or consultant’s profile – Like the saying goes, ‘not all that glitters is gold’. You should be aware that there are countless individuals and companies that masquerade as professional and qualified SEO service providers.

 

Therefore, it is advisable that you look at a company’s or consultant’s profile to make sure that they are reliable, knowledgeable and qualified to offer this kind of services.
In view of this, here are some roles of an SEO expert or SEO consulting firm. Please read on and have some firsthand information on what you should expect from your Search Engine Optimization consulting firm or SEO expert;

  • Website SEO audit, content development, keyword analysis, link development,code optimization…The list is endless. Basically, an SEO expert or firm will carry out these and more SEO relatedactivities to ensure that your website is highly ranked in search engines like Google, Yahoo and Bing.
  • A professional SEO consultant or an SEO company will make changes to your website – make several improvements and adjustments that will make your website fit the search engines’ standards.
  • A professional SEO expert/company is responsible for always monitoring your website performance and taking necessary steps to ensure that your site gets highly ranked on the search engines result pages and also ensure that there are more clicks to the website than there were before SEO services.
  • Lastly, a professional and experienced SEO expert/company must draw the customers attention to your site at all times.

Bottom line is, hiring a professional SEO specialist will be good value for your money and an investment that you will look back and be proud of.

Author Bio – Maria Jones is blogger and content writer who write many article on career, business, lifestyle and technology. She enjoy to read new thing on internet. She spend lot of time on social media

 

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