iApps Website Content Management System Gives You the Power of a Whole Web Team

 

A website is not simply the digital face of any business. It is a complex technology with an integrated software and design to make it function according to marketing objectives. Making it work to that end does not only entail a creative design, catchy content, eCommerce capability and clever analytics. The website requires technical upkeep and even overhaul to accommodate new or upgraded software that enhances online presence and improves workflow. Providing a whole package that gives the best web experience for both business owners and their customers is the specialty of Bridgeline Digital Inc. (Nasdaq: BLIN).

Bridgeline Digital has masterfully woven its reputation in web management solution through its proprietary iAPPS platform. The technology provides a unified Content Management, eCommerce, eMarketing, and Website Analytics service that enables clients to swiftly enhance and optimize the value of their websites cost-effectively. The powerful tool set up by Bridgeline Digital’s team of Microsoft Gold Certified interactive developers can give a business the competitive edge in the increasingly challenging marketplace.

iAPPS is a corporate marketer’s essential. It empowers them to easily create, edit, and optimize persuasive web content and campaigns without relying on technical resources and complex coding. It enables automatic display of content and products based on visitor behavior attributes like browsing history, location, search terms or device type. It captures and indexes customer profiles for highly targeted, cross-channel campaigns. It even finds, manages and track social media conversations to make real-time decisions to engage and coordinate activity across teams and different business objectives.  

 

An improved service called Bridgeline Pro series is also favorable to enterprise customers because of its lower implementation cost. Ari Kahn, Bridgeline Digital president and CEO, sees the Pro series increasing margins for the company, while driving greater value to customers.

Further, the company offers co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and software as a service hosting services.

Thousands of websites and web stores are powered by iAPPS affirming the service’s acceptance by small- and medium-sized organizations as well as Fortune 1000 companies.  Among Bridgeline Digital’s clients are financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations. The patronage has strongly positioned Bridgeline Digital in the $3 billion web content management market and $1.3 billion marketing automation market.

Second quarter revenue was $4.2 million compared to $4.8 million in the second quarter of last year, but Bridgeline Digital generated over $1 million more of gross profit. Gross profit improved from $1.7 million in the second quarter of last year to $2.2 million in the second quarter of this year. Gross margin for the second quarter was 53 percent compared to 36 percent in the second quarter of last year.

Subscription and license revenue increased 12 percent  to $1.5 million over Q2 2015. License and hosting revenue were 44 percent of total revenue compared to 36 percent in the second quarter of fiscal 2015. Licensing and hosting revenue combined now make up about 44 percent of total revenue compared to about 36 percent of the total revenue in the second quarter of last year.

Recurring revenue from SaaS licenses, annual maintenance on perpetual license and hosting increased 13 percent to $1.8 million in the second quarter compared to $1.6 million in the second quarter of last year. Service revenue decreased by approximately $670,000 from the second quarter of last year, but the cost of providing that service revenue decreased by almost $1.1 million. Operating expenses were $2.7 million for the second quarter of 2016, down 24 percent from $3.6 million in the second quarter of last year.

Bridgeline Digital will issue common stocks to convert up to $6 million of outstanding debt to equity and raise up to $2 million in working capital to further invest in business development that should drive stronger revenues and grow market share, according to Kahn.

Kahn has observed that competition in the web solution market is scattered and there is no market leader. He sees that as an opportunity for Bridgeline Digital to expand its presence and take the leadership role.

 

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Most Popular Social Media Apps

For any brand, it is imperative to understand which social media apps are popular. You should do a market analysis so that you can tell which apps most of your customers are using. Online shopping has been integrated with social media apps, and as long as you can understand the shopping behaviors of your potential customers, then you will be able to get a huge share of the market.

 

Why Use Social Media

Social media has taken over the marketing industry to a great extent, there fore it is imperative to learn more of the benefits of Social Media Marketing.  A number of studies indicate that most customers discover new items through social media. With the advance of technology, most shoppers use mobile devices for general browsing, and this is what necessitated the introduction of social media apps. Some of the benefits that you stand to gain through social media apps include:

Benefits  of Social Media Apps

  • Get to promote your brand through posts and links to the products that you want to sell. This is a very simple, but quite effective method of marketing, which allows you to target specific people.
  • You will increase your turnover and revenue by embracing social media marketing.
  • Social media provides consumer insights and demographics, which you can rely on to make informed marketing decisions.

Instagram allows you to promote your brand extensively, through images. You will be able to find creative images, which you can be used to introduce new products and promote existing merchandise. People seem to appreciate the visual content to a great extent, which has made Instagram, become a big hit.

 

With the option of posting updates, Twitter has become one of the best social media apps for sending messages to your target audience, in the form of tweets. There is a limit of 140 characters, and as such, you should come up with precise posts that relay your message effectively. Twitter gives you the benefit of tracking your conversations and how viral the post goes.

If you are looking for professionals that can help you grow your business, then you should get active on LinkedIn. Put up an appealing profile page, which allows people to be able to get all the details about your company. You can use LinkedIn to promote your business through these professionals.

 

Facebook appears to be the mother of social media, and it has done incredibly well to keep up with the trends. This is, by far, the largest social network, and as long as you can understand how to make use of it, you will have a great opportunity to reach out to potential customers. With Facebook, you can post content, images and even videos, which allows you to reach a wider target audience. Every brand should be on Facebook and learn how to use it, in a professional manner.

These are some of the main social media apps, which can be used for different purposes. If you choose to use social media marketing as the main method of promoting your business, then you need to take note of these social media apps.

 

 

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Using Social Insights for Business Strategies –Getting Started with Social Intelligence

 

Social intelligence is an integral part of business strategy, especially at present when social media is a major factor in any online marketing campaigns. It starts with listening to everyone who is mentioning your brand, products and/or services. These include customers, competitors, and industry experts, just to name a few.

Social intelligence allows you to better understand your customers, and allow you to make smart decisions when it comes to business strategies. You can achieve social intelligence by turning the social media big data into action and insights. It will be integrated into your business process and shared across all the company’s systems and departments.

Learn Social Listening

The first step of social intelligence is to learn social listening. You should be able to monitor social media for data regarding the company. This is done by tracking blog contents, Twitter, mainstream news sites, Facebook and other social networking sites, YouTube, forums, Flicker, message boards, and others.By gathering data from social media, you will get better insights on how consumers and competitors view your company. It will also allow you to discover keywords and social trends.

 

Develop Social Programs and Policies

It is important that you develop social programs that are flexible. Just make sure that the right policies and standards are in place. These policies protect the employees and the brand. The social media policies should include what information can be shared and who can share them. Not only that, but also there should be a crisis escalation plan so that the company is prepared to handle any crisis in the future.

Turn Data into Useful Insights

Data is useless unless it has been analyzed. Social media measurement is more than just monitoring Twitter followers and Facebook likes. You should establish key performance indicators so that you can easily measure the business’ goals. When analyzed right, the social data can be used to come up with smart business decisions.

Find Ideas for New Content

When it comes to online marketing, content is still the reigning king. Social intelligence allows you to learn the latest trends that you can use for content ideas and marketing campaigns. By listening to your target market, you will be able to promote your products in the language they use.

Engage with the Community

Social intelligence allows businesses to engage with their target market in a more personal manner. Not only that, it fosters the development of a community around the brand. One way to establish a positive brand image is by engaging your potential and existing customers. It shows that you value their opinions. Communicating with them through social channels will inspire them to take action, improve brand awareness, and develop loyalty.

Social intelligence requires a lot of time and money. However, when done right, the investment will be helpful for the long-term success of the business.