Using Social Insights for Business Strategies –Getting Started with Social Intelligence

 

Social intelligence is an integral part of business strategy, especially at present when social media is a major factor in any online marketing campaigns. It starts with listening to everyone who is mentioning your brand, products and/or services. These include customers, competitors, and industry experts, just to name a few.

Social intelligence allows you to better understand your customers, and allow you to make smart decisions when it comes to business strategies. You can achieve social intelligence by turning the social media big data into action and insights. It will be integrated into your business process and shared across all the company’s systems and departments.

Learn Social Listening

The first step of social intelligence is to learn social listening. You should be able to monitor social media for data regarding the company. This is done by tracking blog contents, Twitter, mainstream news sites, Facebook and other social networking sites, YouTube, forums, Flicker, message boards, and others.

By gathering data from social media, you will get better insights on how consumers and competitors view your company. It will also allow you to discover keywords and social trends.

Develop Social Programs and Policies

It is important that you develop social programs that are flexible. Just make sure that the right policies and standards are in place. These policies protect the employees and the brand. The social media policies should include what information can be shared and who can share them. Not only that, but also there should be a crisis escalation plan so that the company is prepared to handle any crisis in the future.

Turn Data into Useful Insights

Data is useless unless it has been analyzed. Social media measurement is more than just monitoring Twitter followers and Facebook likes. You should establish key performance indicators so that you can easily measure the business’ goals. When analyzed right, the social data can be used to come up with smart business decisions.

Find Ideas for New Content

When it comes to online marketing, content is still the reigning king. Social intelligence allows you to learn the latest trends that you can use for content ideas and marketing campaigns. By listening to your target market, you will be able to promote your products in the language they use.

Engage with the Community

Social intelligence allows businesses to engage with their target market in a more personal manner. Not only that, it fosters the development of a community around the brand. One way to establish a positive brand image is by engaging your potential and existing customers. It shows that you value their opinions. Communicating with them through social channels will inspire them to take action, improve brand awareness, and develop loyalty.

Social intelligence requires a lot of time and money. However, when done right, the investment will be helpful for the long-term success of the business.

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Things You Should Know About Buying a Franchise

5 Things That You Should Not Ignore When Selecting the Right Franchise

 

There are thousands of franchise systems today to a point that business owners are confused on which one to buy. The basic factors to consider should include; cost, lifestyle, and skill set although you may consider other things. Despite all these, there are things that you should never ignore no matter the industry.

  1. Consider What Motivates You

We all have different things that motivate us, and you may want to buy a franchise in order to have a more comfortable life. There are franchises that will fit an eight-to-five job, there are those that will fit round the clock and there are those that will fit working at some specific times. Consider what motivates you before getting a franchise.

 

  1. The Size of the Territory the Franchise Covers

As a business or a startup owner, you need your business to grow over time. You do not expect to be stagnant, and that is why you should never ignore, the size of your territory. Some franchises are limited to regions, others to square mile while others are limited to single towns. Be well informed about the territory the franchise you are planning to buy is limited to.

  1. The Opportunities in a Specific Location

Never ignore what is in a name and do not be carried away by the highly rated opportunities. Remember you need to consider what is of great importance to you as a business owner then focus on it. Popular brands come with a cost which maybe too much for you for a start. Check out the franchises that are not in that specific area instead of focusing on big brands. You could find one of the best business opportunities in this.

 

  1. Your Comfort with the Franchise

This is a business that you will be engaging in most of the times and in every job, you need to be happy. Never ignore the comfort you get when you are choosing a franchise. You do not want to be unhappy every time you are working or you think about it. The Franchisor’s culture is wide and thus you should find one that you are comfortable with.

 

  1. The Final Cost of Making the Franchise Profitable

Cost is always a factor in most investments. There is what it costs to buy a franchise, and there is what you invest to make profit. Never ignore the final cost of making your franchise profitable as this was your initial mission. Get all the costs involved from the franchisor and work on your budget. When you decide to run your own business, you need the best franchise for that. No matter the industry you are venturing into, cost, your comfort, your motivation and the opportunities at hand should not be ignored.

 

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Social media marketing: Six trends to keep your eyes on

Social Media is Marketing the Future

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you are not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience’s engagement. Social media marketing can help with many goals, such as increasing website traffic, building conversions, raising brand awareness, creating a brand identity and positive brand association and improving communication and interaction with key audiences. As social media marketing plays a vital role, following are the six trends to keep your eyes on:

 

Instagram has over 700 million monthly active users, less competition and a more engaged audience than other social media giants like Facebook or Twitter. This presents businesses with an opportunity to market their products to a more targeted and interested audience without spending an enormous amount of money on paid advertising. Instagram stories have a slideshow format and are only live for 24-hours. Instagram stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks.

 

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. However, growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand is not that simple. Some of the main ways, businesses use Twitter include sharing information and content, driving engagement for promotional activities, interacting with consumers, networking, branding and reputation management.

 

A Chatbot is a program that mimics human interaction. It automatically chats with internet users and gives a series of pre-prepared answers according to what they ask. It is an interactive FAQ tool that becomes more and more useful as you add more and more questions and answers to it. User engagement drives conversions. Chatbots can lead users on an Easter egg hunt or chat about the sports team they hate. The limit is up to our imagination.

 

Live chat is a must-have tool for your business. The biggest live chat benefits include the increase in sales, efficiency, and improvement in customer service and loyalty, customer convenience, proactive outreach; reduce expenses, faster solution to problems, competitive advantages, and reports and analytics.

 

They got to make themselves known by a wide public, bringing about a confrontation that led to a better definition of their roles. While VR has proven to be the evolution of gaming, AR has found its way in communication and marketing. With the new AR features on the iPhone X (and 8), you can expect a lot more AR related content being generated, and consumed, in 2018.

 

Voice search queries will push SEOs to focus on even longer long-tail keywords and create content specific to the needs of spoken searches.

To know more about the brand marketing, click here. I hope it helps. Stay safe!

 

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How To Protect Your Online Privacy

Internet Transitioning From a Service To a Utility

Recently, the Internet has become an essential resource for all of us. We rely on the Internet to send and receive emails, post/share photos and messages on social networking sites, shop for clothes, search for information and many others.

Unfortunately, most of don’t care on how they manage our fatal information and what we do online. This basically is very dangerous since it exposes our data and private information to hackers.

Privacy is more important than ever. The Internet may be the best thing that makes our work easier day by day, but as we come to rely on it more and more in our daily life we risk exposing our data to attackers.

This gives you a hundred and one reasons as to why you should protect your online privacy. In some cases most of online marketers use a wide range of internet activities to run their business.

Thereby, here is some ways through which you can protect your online privacy:

  1. Always update your device

This is one of the easiest and most effective ways to protect the security of your computers and mobile devices is to keep the software up to date.

Frequents updates help manufacturers patch security vulnerabilities quickly. Once you update your device it is important to double-check your digital privacy settings to make sure nothing has changed in the process.

  1. Lock down your hardware

It is very necessary to have a strong password to protect your device when it wakes from sleep or when it boots up. Just the same you have got passwords in every inch of your phone it is also necessary to protect your device with such.

  1. Turn on private browsing

This is very crucial too. You have to be excellent on how we handle things online and by that we will prevent our data and online activities from leaking. How do we achieve this? Through private browsing. A setting available in each major web browser.

It deletes cookies, temporary Internet files and browsing history after you close the window. Basically, the Facebook, Twitter, and Google+ buttons you see on just about every site allow those networks to track you even if you don’t have an account or are logged into them.

Other times information collection companies rely on embedded code in banner ads that track your visits, preferences, and demographic information.

  1. Use a two-factor authentication

Sometimes ones need to be sharper considering the possible steps that hackers can opt to. Two-factor authentication means that you can have a second way to which you can make your password all but useless to a hacker.

You don’t have to dwell on using just one password since there are other factors whereby you can use a two-factor authentication. Use cards, ID before granting access to your account. At times also it is advisable to use fingerprint whenever it is possible.

  1. Use secure WI-FI connections

Use of free WI-FI services at public places is highly tempting, but honestly it is a major risk and can highly comprise your personal information. Most probably the one watching the internet traffic and public Wi-Fi can have intention on stealing your sensitive information.

In case you have to use such anonymous connections, Through this they should make the activities as effective as possible. All they need is the anonymous private proxy or VPN. it is best to use a Proxy or VPN so all the data you send will be encrypted. You can easily find reliable proxy providers or VPN services that can keep your identity safe.

  1. Secure your browsing habits

Your interaction with the digital world is primarily through your browser and you have to be very careful when using it to ensure that you are not leaving a trail of footprints for someone to follow.

Marketers and websites may attempt to track you and hackers may do the same. Therefore, you need to keep your browsing habits private.

  1. Be careful on what you share on social media

Social media can feel like a conversation with your closest friends — except it may be a conversation the whole world can see. If you post enough on social media, the information can be used to track where you are and what you’re up to.

The first line of defense is to lock down your social media accounts. Share only with the people you want to see the information you’re sharing, like your friends and family.

 

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Social Media Websites That You Have Not Heard About

SoundCloud is one of those popular social media platforms where music lovers get to share both their music and other people’s music. But unfortunately, most people haven’t discovered this effective site as they still use YouTube for all their musical needs.

Unlike YouTube, SoundCloud is designed specifically for audio music, meaning that it comes with more functions including reposting, commenting and replaying.

Pausing and playing is instantaneous and it is very easy to find your way around it. There is also a wide variety of music available in here which includes unofficial remixes from upcoming artists as well as covers. Browsing can be done by genre, what’s trending and you can create a playlist based on your favorite songs.

 

A twitter subsidiary video app allows for you to have live web broadcasting from your phone. It will automatically send notifications to your followers to tune in and find out what you are up to?

You can choose to either go public or private especially if you are targeting specific users. Interaction is possible by commenting or leaving hearts.

Yik Yak is another social media platform that might not be that popular but is growing in popularity especially with the younger generation. There is no addition of friends in Yik Yak since it operates on its anonymity allowing you to only read short updates from people near your area.

The same kind of anonymity is extended to replies since you can do so with an alias. Your post can either be up-voted or down-voted by the people who get to see it.

 

Kik is a texting platform that is also taking root among young adults and teens. It allows members to text anonymously using usernames instead of their phone numbers which are in this case concealed.

It is efficient in not only chatting with people you know but also meeting new people who happen to be in the group. You can send GIFs and photos to friends. Scanning Kik codes allows members to add each other with ease.

 

While the Foursquare app is for location purposes, the additional Swarm app helps foursquare members to socialize with ease. Your friends will know where you check in, and if they are around, they can use the Swarm app to make arrangements to meet up. There are some games that players can use to play and stand a chance to win different prizes.

 

 

 

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FIRST FOODS GROUP SUBSIDIARY ‘HOLY CACAO’ TO SWEETEN THE CANNABIS MARKET

 

 

 

        Read About the amazing Developments in Edible Cannabis Chocolates

 

       World-famous chocolatier, Oded Brenner, visionary behind Holy Cacao 

 

The Chocolate Vision for Cannabis Edibles

A young public company wants to grab share in the ever-growing cannabis market. First Foods Group, Inc. (“OTCQB: “FIFG), has taken an unconventional, but creatively successful route toward penetrating the exploding legal cannabis market expected to reach over $50 billion by 2025.

The Company’s recently incorporated subsidiary, Holy Cacao, is gearing up to market premium chocolate edibles that have been created and packaged by Oded Brenner, founder of “Max Brenner, Chocolate by the Bald Man.”  Brenner’s design, marketing and culinary artistry were behind the global success of the Max Brenner brand.

‘Merchant Advances’ Advancing Company’s Cannabis Strategy

So how is First Foods able to pile on cash so fast for its cannabis coup, while still maintaining just 16 million shares outstanding and zero debt? The answer is the Company has developed a powerful, fast growing revenue stream that already has produced impressive returns for its shareholders (www.FirstFoodsGroup.com)

In October, FIFG began investing in a variety of merchant services, whereby it makes short-term cash advances to businesses in return for an agreed-upon amount of future sales, paid by the businesses in small, regular daily payments. In just one month the Company has received a whopping 24.5% return on its investments according to CEO Harold Kestenbaum in a November 22nd Press Release.

 

Start-up Capital Now in Place

CFO Mark Keeley, who heads the new First Foods Funding Division, said he has already obtained all the start-up capital needed that will enable the company to speed its plans to target the burgeoning legal marijuana industry with its unique Holy Cacao product line.

The company said acclaimed cannabis expert Rob Hunt is leading Holy Cacao’s efforts to gain traction in the legalized states. Hunt is considered one of the most knowledgeable, connected and sought-after experts in the cannabis industry. He has already introduced the brand to some of the largest players in the edibles sector, all of whom are showing interest in signing on with Holy Cacao’s aggressive growth agenda. Hunt is now negotiating manufacturing and distribution deals, anticipating product launch in first quarter, 2018.

Remarkably Self-funded

To date, First Foods Group has been entirely self-funded by the Company’s Board of Directors, a rarity for a young public entity. This has kept the number of outstanding shares at the same 16 million that was in place at the time of capitalization, with virtually no short term, long term, or convertible debt anywhere to be seen. This is a formula that experienced investors rarely overlook, as it shows that the Board has its shareholders’ long term well-being as its primary focus.

TransMedia Group Retained to Roll Out PR Campaign

First Foods Group has retained the award-winning international public relations firm TransMedia Group (www.transmediagroup.com) to publicize its progress in readying “Holy Cacao” for entry into the growing cannabis market globally.  The PR firm has a long and distinguished track record in serving clients worldwide since 1981.  TransMedia Group has helped to make many public companies and their products successful from AT&T to Rexall Sundown, whose founder Carl DeSantis credits TransMedia for the awesome success of his company, which he sold for $1.6 billion.

 

 

 

 

 

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Strategies To Boost SEO For Your Financial Website

Today Digital Marketing become one of the significant keys for a various platform and as time pass it will become one of the potential platforms.The internet is highly used to promote a business because most of the people are depending on the internet for every activity and hence depending on the internet for developing business is becoming very common.There are so many e-commerce websites and you can get every type of product on the internet.To seek customers towards your website the SEO of a website is a vital factor as it directly affects your business.Therefore before opting for online business practices for  SEO boosting should be considered well.

SEO management practices

There are various ways of online marketing.For better exposure of your product to get large numbers of users from across the world digital marketing will help you in a better way to take your business one step forward.To do say there are different types of practices for search engine optimization management and you can apply them to your website.Because a website is an essential component of your online promotion.Pay special attention to its design and structure and get a maximum outcome from it.Here are some tips that you must consider for boosting of the search engine optimization for your website.

Sponsored posts

Once you built a reputation of your website you will start getting endorsements for it and sponsored or guest post are part of it.To recognize your work there are chances that you will get offers for sponsored or guest posts.When you start sponsored post be sure that the content must be quality content, opinions must be honest and must be user-friendly.The most important factor is to be considered that you should only opt for sponsored posts which are well related to your website and must be informational which provide value to users.You can get more different topics through Sponsored posts to elaborate your website.Just maintain the reputation of your website while doing sponsored post by selecting post which is suitable for your site.

Social Media Practices that Help Boost SEO

 

It is important to connect or tie up with another website for boosting the SEO ranking of your website. But care should be taken while link back to other sites, don’t link back frequently without any reason because its affect your SEO traffic.because this factor is considered a malpractice in the world of SEO management.If you have a business website the ranking of the site is crucial because it is not easy to get search engines if your site did not get the consistent user through the internet.The website should be relevant to your websites with you are working with so that readers should get a related link to your website and do not feel cheated.

Get Help of expert

There may be a situation when you face difficulties or get confused about how to handle SEO traffic or website ranking. then you can take help of a professional expert.There are so many agencies which help you or provide authentic ways to manage your website and also business promotion works.Nowadays many businesses which help you to find appropriate SEO management agencies according to your need.

Conclusion

It can be concluded that To get the proper kind of practices for your business SEO management services are essential.You can manage lots of things your own by studying or searching the internet but same time kept the thing in mind that practices should be legal.

 

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Strategies to Boost Search Engine Optimization of your Website

Today Digital Marketing become one of the significant keys for a various platform and as time pass it will become one of the potential platforms.The internet is highly used to promote a business because most of the people are depending on the internet for every activity and hence depending on the internet for developing business is becoming very common.There are so many e-commerce websites and you can get every type of product on the internet.To seek customers towards your website the SEO of a website is a vital factor as it directly affects your business.Therefore before opting for online business practices for  SEO boosting should be considered well.

SEO management practices

There are various ways of online marketing.For better exposure of your product to get large numbers of users from across the world digital marketing will help you in a better way to take your business one step forward.To do say there are different types of practices for search engine optimization management and you can apply them to your website.Because a website is an essential component of your online promotion.Pay special attention to its design and structure and get a maximum outcome from it.Here are some tips that you must consider for boosting of the search engine optimization for your website.

Sponsored posts

Once you built a reputation of your website you will start getting endorsements for it and sponsored or guest post are part of it.To recognize your work there are chances that you will get offers for sponsored or guest posts.When you start sponsored post be sure that the content must be quality content, opinions must be honest and must be user-friendly.The most important factor is to be considered that you should only opt for sponsored posts which are well related to your website and must be informational which provide value to users.You can get more different topics through Sponsored posts to elaborate your website.Just maintain the reputation of your website while doing sponsored post by selecting post which is suitable for your site.

Tie up with Another website

It is important to connect or tie up with another website for boosting the SEO ranking of your website. But care should be taken while link back to other sites, don’t link back frequently without any reason because its affect your SEO traffic.because this factor is considered a malpractice in the world of SEO management.If you have a business website the ranking of the site is crucial because it is not easy to get search engines if your site did not get the consistent user through the internet.The website should be relevant to your websites with you are working with so that readers should get a related link to your website and do not feel cheated.

Get Help of expert

There may be a situation when you face difficulties or get confused about how to handle SEO traffic or website ranking. then you can take help of a professional expert.There are so many agencies which help you or provide authentic ways to manage your website and also business promotion works.Nowadays many businesses which help you to find appropriate SEO management agencies according to your need.

Conclusion

It can be concluded that To get the proper kind of practices for your business SEO management services are essential.You can manage lots of things your own by studying or searching the internet but same time kept the thing in mind that practices should be legal.

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How Can You Become An Instagram Star By Getting Lots Of Free Instagram Likes 3 Ways

 

Instagram is a mobile app that allows people to follow you and lets you follow other people to see what they have been up to. It also allows people to like and comment on posts. Depending on the number of likes and posts that you get, you can get quite popular on Instagram.

Being popular on Instagram has its advantages. That is why some people want to be famous on Instagram. For instance, you can use your account to make money. If you want to become famous on Instagram, here are some things that you can do.

1.      Set your account up for success

Come up with a catchy name for your account. This should be a name that is easy to remember. It should also be a reflection of your personality.

You should also have a high-quality profile picture. A lot of people will not want to follow an account with no picture. A poor quality picture will also put people off.

Write an interesting bio which will draw more people to you and make them want to follow you.

Your account should be public and not private. This will allow more people to follow you freely without first having to request you for permission.

Choose a theme for your account. People who are interested in your theme will follow you.It helps if you can get into a niche market and post photos that people cannot easily find anywhere else.This will ensure that the people who follow your posts stick around.

2.      Develop community

 

Keep your account active by regularly following other people, commenting on their photos and replying to comments on your posts. This will increase chances of you getting a lot of free Instagram likeswhenever you post.

 

Keeping your followers engaged will help you to build a relationship with them. Also, posting on aregularbasis will help people to remember who you are. If you don’t post often, people will forget you.

3.      Tell an interesting story with your photos

Tell an ongoing story with your photos. Leave your followers wondering what will happen next. This will get them coming back for more and more.

Post photos that your followers like to see. You can get a clue to this by observing which one of your posts gets the most likesand then post more photos like it.

Post quality photos on your feed. Practice how to take good quality pictures since people mainly want to see good photos. Add interesting and relevant captions to these posts.

Avoid posting text images and screenshots since most people don’t find them interesting.

Conclusion

It takes a lot of hard work and dedication to build up followers on Instagram, so when you get started, brace yourself for the action and be patient and you will start seeing results. You’ll have a lot more fun with your account if you have a lot of followers than if you have only a few followers.

 

Bio

Andrew is a freelance content writer. He has written many good and informative articles on different categories such as technology, health, fashion, beauty, education, career, travel etc. He is very responsible towards his job. He loves to share his knowledge and experience with his friends and colleagues.

March 18, 2018 at 6:47am
A TRIO OF MUST-HAVE GADGETS FOR INVESTORS Whether you’re a newbie to the world of investing or have been dabbling in the stock market for some time, you likely find yourself checking your portfolio at least once a day; after all, you want to find out if your making money, #stocks, https://t.co/anQ6rFVEiG


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