The 5 Most Important Skills of an App Developer

How Important is App Development For You and Your Business

When it comes to the world of app development, it is safe to say that app developers work in one of the most fast paced and evolving industries. Their skill set is required to evolve continuously and only the very best are considered to be at the forefront of innovation in such a competitive field. While in the past app development involved a more specialised focus, today our applications developers tend to be penned as needing to be a jack of all trades. While understanding how things are developed is essential, there is also the added fact that they must understand app security and a range of other services too.

User experience

User experience can be attributed to a range of different factors and what is becoming more significant is the fact that the expectations of users has increased dramatically in recent years. Today users have become more used to apps and the way that they work and this, alongside the fact that they have options, is precisely why app developers are faced with additional challenges with their work.

 

Javascript

The argument for which programming language is most important and significant when it comes to app development is something that has been under much contention since the time when app building began. Java programmers will argue that PHP not as effective whereas the latter will argue otherwise. Learning Javascript is among one of the most popular options for app developers which is why this skill is so worthwhile to learn if you are looking to become an app developer yourself. You can enrol on a Javascript course easily and learn while on the job. There is even support in the form of an essay writing service if your course requires you to test your theory skills alongside the practical aspect of the course.

Agile Experience

One of the other important skills that an app developer will need to be familiar with is that of working under an agile methodology. Agile is essentially a software development method that offers a continuous and adjusting stream of responses to various problems that may crop up along the process of a project. These solutions are established through the use of self-organised teams that work in a cross functional manner, thus forming strong collaborations as a result.

A degree

While it is not the be all end all to have a degree in order to become an app developer you will most certainly need to have some form of academic qualifications, whether this is collected through experience working for a company or completing short courses, this is something that is vital to get into such a highly competitive industry. Essentially, the most important thing is to be able to ‘wow’ your hiring manager with a range of skills that will really highlight that you know your stuff when it comes to creating apps that are of a high standard.

App developer jobs are highly sought after, so if you are looking to find work in an exciting and constantly evolving industry and are highly computer literate, then this may be the position for you!

 

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The Best Ways of Marketing An Online Finance Business on Twitter

 

 

Social media marketing has become a major part of any businesses marketing plan. This includes online finance businesses. Marketing an online finance business on Twitter takes planning. There are different ways of marketing on Twitter because it is different from other social media services. Here are some of the best ways of marketing an online finance business on Twitter.

 

  1. Optimize Your Business’s Twitter Bio

One of the first things that you should do when you want to market a business on Twitter is to make sure that the bio reflects your business. There should also be a link to your business’s landing page. This is also where you set the tone of your content since a consistent tone allows people to clearly understand what your business is and what it does.

 

  1. Tweet Regularly

The best way of marketing an online finance business on Twitter is to tweet regularly. Tweeting regularly is a sign of a healthy, active profile. If you only tweet about once a week or once every few months, you are not keeping up with other companies in the same field. The worst part is that people will forget about your business, especially if they do not hear regularly from your company.The best option is that you should tweet and engage with people daily on Twitter. You should make sure that you are only retweeting and tweeting, useful and relevant information. This helps people know what your business is and decide if they should be following your business’s Twitter account.

 

  1. Use Videos and Images

It is very easy to scroll through pages of text posts on Twitter without really reading any of the posts. Videos and images drive up to four times more clicks and retweets on Twitter. Videos, images, and other media can provide more information in a post, compared to a text post. You can also repost these styles of posts every few days or weeks without customers becoming bored with the same content.

 

  1. Have Special Discounts or Deals for Twitter Followers

There are many ways that you can increase your Twitter followers. This could be a small discount that your new followers will receive. You can also offer a discount if they retweet, a post, or share photos and posts using a specific hashtag. This is a great way of getting your business out there and builds engagement with your followers.

 

  1. Follow Popular Hashtags and Trends

If you want to have your tweets seen by more people, you should be looking at the popular hashtags and trends to see if there are any that would apply to your business and fan base. You will need to be very careful when you are using popular hashtags and trends because it could backfire if you do not know all the information about them.

 

Twitter marketing can be an important part of a social media marketing plan. Twitter has become a great option for businesses because there is a huge amount of users on the website each day.

 

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Best Email Marketing Strategies to Boost Your E-Commerce Conversions

The Personal Human Touch

Recent developments in technology have contributed to boosting up the industry vertical of e-commerce websites to a great extent. However, with extensive growth in the e-commerce business, it has been closely observed that the human touch gets missed by the users in their buying experience. Users usually do not have access to communicate with any physical entity while buying products online that restricts them with their buying choices in more than one ways.

We have seen that e-commerce drives online sales, but an online store without a proper email marketing support lacks sales enablement. Email marketing conversation keeps the e-commerce store alive and relevant for the customer. The biggest challenge that businesses face while applying email marketing strategies to accelerate their e-commerce conversions is that the control of the email communication between a brand and the customer is always in the hands of the latter. Let us look at some of the ways following which one can get over with such challenges in a smooth manner, and get maximum business benefits with e-commerce.

Choose a Catchy and Attractive Subject Line

You might have heard the term that first impressions are always the last. Imagine your users working on their desk, and an email message pops up on their smartphone featuring your best offers of the season. Putting up the same in front of them in the best and most creative way would be the key to pique their interest in focusing on your mail. Choosing a perfect subject and preview line is always crucial to creating an impactful impression over your customers. Not only that it attracts them more towards your brand, but it also strengthens their trust towards your brand offerings.

Make them Open your Mail

There are tons of promotional emails that a customer receives on a daily basis on their email accounts. It is not necessary that they are going to open each one of them. In fact, there are many emails that directly go to the spam folders to never to be explored by them. How should you manage to convince them to open your promotional mail? With an attractive subject line already in place, an effective preview text is highly crucial for grabbing their attention in the space of just a few seconds. Optimize your preview text to establish further communication with your customers make a big difference.

Lock the Attention of Your Customers

If you want your customers to act on your emails, you must have a clear strategy to increase their curiousness to catch a certain offer that you are throwing in their court. To start with, address the consumer in a personalized manner to establish an emotional link with them in the first place. In your email content, the learning quotient must have a powerful convincing and explanation power to enable them to understand the offers and drive their learning towards your brand in a crystal clear way. You can also present the content with the exact quantum of cost value to entice them towards taking definitive action.

Use Special Occasions for Your Advantage

Holidays and festivals bring with them an air of positivity and eagerness to purchase new items. Creating your email campaigns revolving around holiday season themes can make a whole of difference for your email marketing success. Research data has clearly shown that during the times of Christmas, New Year and other big occasions, big portions of sales are directly driven by the customer traffic attracted by email marketing campaigns. Incorporate this fun email marketing strategy in your emails to get instant positive results to boost up your e-commerce sales during the times of holiday seasons.

Start an email Series

Make it a fun experience for your customers from the very beginning by attracting your visitors with a series of email campaigns. As a welcome gesture, offer them lucrative discounts to build strong relations and boost your conversions. Besides highlighting your brand best features, it also works as excellent advertisement support for your brand. Make email series post-purchase including information related to shipping, and other tracking details. You can also ask your customers to put their valuable feedback once receiving their products to encourage them to stay on your website for a prolonged time and build your brand trust in them. A series focussing towards asking your customers to shop back and rewarding them to stay with your brand for a long time would further play a decisive role to boost up your sales.

Make Your Promotional emails more Personalized

Using personalization in your email marketing would be a sure shot way to enhance your e-commerce sales. However, you do not have to fake familiarization by addressing your clients with their personal nicknames. Sending bespoke content suiting the individual needs of individual customers would lead to greater traffic on your website. You can start using this strategy by segmenting your custom preferences on the basis of gender. You can also take assistance from previous interaction with your targeted customers that will make it clearer to you about their individual preferences. Analyzing the past purchased products by your customers shall also enable to create a better and compelling email framework for increasing your sales. There are better chances that the customers would likely buy any item that is similar or complementary to what they have purchased in the past.

Keep Your Call to Action Catchy

Having an impactful call to action display encourages your customers to click on the same and enter your website to further move towards making an effective purchase. Design your call to action message visibly attractive, legible and powerful. Having provided an impressive call to action is as important as detailed information related to yourbrand offerings and offers. You can use unique color scheme related to the color of your brand logo and website for the style of your email. You don’t have to make its size bigger than the other content, but the use of right color, button shape, and a catchy line would do the trick.

Redirecting the Audience to Your Website’s Landing Page

It is absolutely essential for your marketing team to put a link of your landing page in your promotional emails. No email marketing is complete without directing the audience to your landing page. Ultimately, your end goal is to enhance your online purchase that creates the necessity to put a clear direction sign for your customers to visit your main website or any important landing page with a dedicated link mentioned below it. If you are sending these emails for a special purpose or occasion, it would become easier for your audience to explore the page by putting a link for them.

Increase Click-through Rates with A/B Testing

The technology related to A/B testing refers to creating more than one title for the subject line of your email. Analyze your conversion rates with the emails and understand which of the emails scored better than others for increasing your sales. In order to achieve positive results out of this, you must send several emails and observe how many customers subscribed to your services after reading which of these emails. To achieve better clarity over the concept, hire an expert digital marketing company with SEO experts to incorporate this attractive technique in your email marketing in a better way.

The Power of a Thank You email

Your work doesn’t end with selling your products to the customers. They have spent their hard-earned saving on your items that need to be acknowledged to establish a lasting relationship with them. You can do so with a thank you mail to individual customers listing the items that they purchased along with links of related items, additional offers, any special offers on the items of similar genre. You can also ask them to review your products after a while to remind them about the special offers that have been running on your website at the current moment.

Remind the Customers to Finalize their Purchases

There are times that customers add their items in the cart but forget to purchase due to different personal reasons. Send them a reminder mail to make the purchases, and the chances that they are going to perform the action become better. Make the email attractive by posting the items to-be-purchased in your email that would invariably lead them to complete the final step of making the purchase.

At the end of it, it all comes down to the knowledge that with the recurring developments in technology, man is turning into machine, and machine is turning into a man. With a great amount of work performed by the machines, a lack of human interface is quite visible when it comes to e-commerce business interactions. Humanizing e-commerce through great content-driven email marketing campaigns would give a definite boost to your lead conversions over your e-commerce websites.

Author bio:

Being a senior business associate, Peter Davidson strives to help different brands and startups to make effective business decisions and plan effective business strategies. With years of rich domain expertise, he loves to share his views on the latest technologies and applications through his well-researched content pieces. Follow him on Linkedin and Twitter.


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Digital Branding: How it Can Help Your Business

Advantages of Digital Branding

One of the fastest ways entrepreneurs can grow their business is to utilize online and digital mediums. Search engine, blog or content, social media, video, audio, etc., are some of the tools that can help you promote your business effectively and give you the visibility you need to improve your bottom line.

What Really is Digital Branding?

Digital branding is a modern marketing strategy that is adopted by businesses to woo customers online. It includes the use of online marketing techniques such as search engine optimization (SEO), content marketing, social media channels, paid digital advertising, etc.

Digital branding is the bedrock of modern marketing. It gives organizations a broader reach regarding being read and seen by the mass public in different parts of the world, enabling businesses to build a digitally visible presence.

How Digital Branding Can Help Your Business

Digital branding is a savvy business strategy which when used correctly, can improve your business and help you to stay a step ahead of the competition. Here’s how:

  • Digital branding gives you an avenue to build customer loyalty and take advantage of opportunities: Digital branding provides organizations with a powerful technique to better connect with their target audiences, follow market trends, as well as respond to market needs. Engaging your target audiences enables you to build customer loyalty and drive client demand.
  • Reach more people: The advent of the internet means that you can use multiple online platforms such as social media sites, advertisements, chat sites, etc., to expand your audience reach.
  • Personalization: By permitting you to connect with consumers via multiple channels, digital branding gives you an opportunity to listen to client needs, emotions, wants, and personalities. Having all these information enables you to adapt the customer experience to customers’ specific needs. This improves the customer experience and makes your customers feel special, building customer loyalty as a result.
  • Higher conversion rates: Convenience is one of the best ways to make consumers love your organization. Search engine optimization can help give you better positioning in search engines. The higher up the rank you are, the greater your visibility, and the higher your conversion rates, as ranking top enables you to achieve higher click-throughs. Higher conversion rates ultimately result in increased revenues. Other acts that can help boost your conversion rates include creating a blog, allowing product reviews, or opening a forum.
  • Cost-effective: The cost of digital branding is considerably cheaper than traditional marketing techniques.

Business Exposure

All businesses need exposure; digital branding exposes you to the right kind – a global audience. This means a significant opportunity to become popular, sell your product or service, and create opportunities for your business to perform.

 

 

 

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Spam and Fraud Fights Come at a Cost to Twitter

 

Spam and Fraud Fights Come at a Cost as Twitter Growth Slows Down Over Clean-Up Project

Online news and social networking service, Twitter has seen its stock fall 20.5% due to its efforts to purge the platform of fake accounts, according to a USA Today report. The decline, Twitter’s second most significant loss since 2013, represents a serious source of concern for the San Francisco based company.

Twitter lost nearly $5 billion after losing 1 million monthly active users following its decision to clean up the platform, The Guardian reported. In spite of the setbacks suffered, however, the company maintains that it is not backing down on its attempts to clamp down on spamming, as it believes the move is in the overall interest of the service and will ensure long-term growth.

Shareholders have been told to expect a continued decline in the current quarter as Twitter intensifies efforts to ensure civil discourse by stamping out bad behavior. “The continued attempts ‘to prioritize the health of the platform,’ could result in a continued decline in the current quarter,” USA Today quoted the company as telling shareholders in a letter.

Desired Outcomes Are Being Achieved

Twitter said that the measures it put in place to tackle trolls, spam, and bots are achieving the desired outcome, as abuse reports from both search and conversions have reduced by 4- and 8% respectively.

Despite the setbacks suffered, it is not all doom and gloom for Twitter. The USA Today reports states that the organization recorded a 20% rise in its revenue to $710.5 million in the second quarter of 2018, surpassing its forecast of $697.4 million for the period. The firm also made profits of $100.1 million in that time.

This comes as no surprise because most of the accounts being deleted are those that had been blocked for varying reasons such as being compromised or used for spam. As a result, they were already unable to post to the platform.

Also, it is believed that efforts to rid the platform of trolls and spam will further endear twitter to regulators and advertisers, who hope to be left with a higher quality user base.

Famous People Take a Hit

Twitter’s decision to prioritize the health of the platform resulted in many users losing followers. The imposition of measures had led to popular figures such as former president Barack Obama losing over 2 million followers.

Singer, Katy Perry lost around 3 million followers, with her follower count now down to 107 million from 110 million, according to a separate report by the New York Post. President Trump lost about 3200,000 followers, as his followers’ count fell from 53.4 million to 53.1 million.

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5 Obvious Mistakes That You Must Avoid to Make SEO Efforts Effective

Digital Marketing and the Importance of SEO

In today’s digital age, every business strives to gain competitive advantage through digital marketing. SEO is an instrumental factor in expanding the digital marketing landscape. It aims at increasing the visibility of a website on a search engine.

However, the expansion of digital marketing also has certain drawbacks. The search marketers need to identify certain essential points to remember before conducting SEOs. The significant areas of focus for are the constant algorithm updates posted by search engines. For instance, Google has various algorithms for compliance, like Panda, Penguin, Hummingbird, etc. explained later in points below. Apart from algorithms, there also has been an entry of many fake websites in digital marketing providing misinformation which need to be checked. Following are five obvious SEO mistakes that you can avoid in your digital marketing blogs:-

1) Avoid stuffing of keywords

We all know that keyword management is the core of SEO process. Achieving Keyword optimisation is every search marketer’s dream. For that, there are many different technological solutions based on machine learning. These solutions also improve the ranking of a website on the search engine’s search results. However, many times in a quest to achieve a higher rank in search results, search marketers overuse certain keywords. They repeatedly use the keywords thinking that maximum search traffic can be attracted to their websites.

But you should strictly avoid this, as certain search engines have officially forbidden keyword stuffing through their algorithm updates. For instance, the “Hummingbird” algorithm update of Google on 22nd Aug 2013 strictly forbids the overuse of keywords. Thus, this is one miniscule SEO mistake you can avoid on your blogs.

2) Prevent irrelevant, spam links and broken links on your SEO website

At times, SEO websites itself have many spam links or irrelevant links which distract the customers. This might discourage a lot of search traffic for your website and will also affect your search result rankings. Also, search engine algorithms will impose some penalty on your website if the links are spam or irrelevant. For instance, the “Penguin” algorithm update by Google on 24th April 2014 forbids spam and irrelevant links on an SEO website. As a result, instead of positive digital marketing, it might lead to negative impact on the image of your site.

To avoid this, you can use backlink checker tools which continuously conduct a comparative check of your website’s links with the search engine’s algorithm updates to ensure that there’s no violation.

Broken links are incomplete links which lead your customers nowhere and negatively affect your website. You can easily prevent broken links on your site by simple careful monitoring

3) Avoid Plagiarism and Duplication in your website’s content

Among the significant problems in Digital Marketing are plagiarism and duplication of content. There has been a considerable amount of copying and duplication of content by fraudulent websites from the original content of authentic sites. Copy pasting or plagiarism discourages the digital marketing industry. While duplication can also be unintentional, but it still affects the websites. There have been algorithm updates of certain search engines over this issue.

For instance, on 24th Feb 2011 Google introduced “Panda” update to check plagiarism and duplication. So if you conduct digital marketing on Google, make sure you avoid plagiarism and duplication. You can approach the services offered by Joel House Search Media Brisbane. They will make sure to provide you with the best possible services at the minimum possible prices.

4) Avoid thin content and advertise-oriented content

Most of the times SEO websites, to make quick and easy money, resort to posting heavily ad-centric content which lacks appropriate quality. As a result, such thin content does not help the online customers at all. This, in turn, will divert all the search traffic from your website. Recently Google introduced an algorithm update named “Fred”, on 8th March 2017 which strictly forbids heavy advertise and low quality in SEO content. Thus, you must ensure that your website provides quality and relevant content with minimum ad-traffic.

5) Improve your website’s Mobile usability & create a mobile version of your site

Many businesses which indulge in digital marketing only have a desktop site. And as you know that today most of the customers conduct their online searches on their mobile phones, they may be discouraged from visiting a desktop-only site. In fact, Google also had introduced an algorithm update named “Mobile”, on 21st April 2015, making it mandatory for SEO websites to have a mobile version of their sites to improve their mobile usability. So you must make sure that you create a mobile version of your website.

Conclusion

Digital marketing is a big ocean of marketing opportunities with the help of SEO. But certain points need to be taken care of such as search engine algorithm updates and misinformation. The algorithm updates like Penguin, Panda, Fred, etc. aim at checking content related factors like plagiarism, spam links, etc. So make sure that you comply with all these algorithms and avoid mistakes on your SEO blogs.

 

Author Bio: Christopher Jones is a serial entrepreneur, an angel investor and also a founder and former CEO of a digital marketing agency. He also has been an author of a best-selling book on SEO management. In this post, he has mentioned about the common problems that we can see in blogs as well as how it can be avoided for betterment. He has also mentioned about Joel House Search Media Brisbane services here.

 

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Using Social Insights for Business Strategies –Getting Started with Social Intelligence

 

Social intelligence is an integral part of business strategy, especially at present when social media is a major factor in any online marketing campaigns. It starts with listening to everyone who is mentioning your brand, products and/or services. These include customers, competitors, and industry experts, just to name a few.

Social intelligence allows you to better understand your customers, and allow you to make smart decisions when it comes to business strategies. You can achieve social intelligence by turning the social media big data into action and insights. It will be integrated into your business process and shared across all the company’s systems and departments.

Learn Social Listening

The first step of social intelligence is to learn social listening. You should be able to monitor social media for data regarding the company. This is done by tracking blog contents, Twitter, mainstream news sites, Facebook and other social networking sites, YouTube, forums, Flicker, message boards, and others.

By gathering data from social media, you will get better insights on how consumers and competitors view your company. It will also allow you to discover keywords and social trends.

Develop Social Programs and Policies

It is important that you develop social programs that are flexible. Just make sure that the right policies and standards are in place. These policies protect the employees and the brand. The social media policies should include what information can be shared and who can share them. Not only that, but also there should be a crisis escalation plan so that the company is prepared to handle any crisis in the future.

Turn Data into Useful Insights

Data is useless unless it has been analyzed. Social media measurement is more than just monitoring Twitter followers and Facebook likes. You should establish key performance indicators so that you can easily measure the business’ goals. When analyzed right, the social data can be used to come up with smart business decisions.

Find Ideas for New Content

When it comes to online marketing, content is still the reigning king. Social intelligence allows you to learn the latest trends that you can use for content ideas and marketing campaigns. By listening to your target market, you will be able to promote your products in the language they use.

Engage with the Community

Social intelligence allows businesses to engage with their target market in a more personal manner. Not only that, it fosters the development of a community around the brand. One way to establish a positive brand image is by engaging your potential and existing customers. It shows that you value their opinions. Communicating with them through social channels will inspire them to take action, improve brand awareness, and develop loyalty.

Social intelligence requires a lot of time and money. However, when done right, the investment will be helpful for the long-term success of the business.

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Things You Should Know About Buying a Franchise

5 Things That You Should Not Ignore When Selecting the Right Franchise

 

There are thousands of franchise systems today to a point that business owners are confused on which one to buy. The basic factors to consider should include; cost, lifestyle, and skill set although you may consider other things. Despite all these, there are things that you should never ignore no matter the industry.

  1. Consider What Motivates You

We all have different things that motivate us, and you may want to buy a franchise in order to have a more comfortable life. There are franchises that will fit an eight-to-five job, there are those that will fit round the clock and there are those that will fit working at some specific times. Consider what motivates you before getting a franchise.

 

  1. The Size of the Territory the Franchise Covers

As a business or a startup owner, you need your business to grow over time. You do not expect to be stagnant, and that is why you should never ignore, the size of your territory. Some franchises are limited to regions, others to square mile while others are limited to single towns. Be well informed about the territory the franchise you are planning to buy is limited to.

  1. The Opportunities in a Specific Location

Never ignore what is in a name and do not be carried away by the highly rated opportunities. Remember you need to consider what is of great importance to you as a business owner then focus on it. Popular brands come with a cost which maybe too much for you for a start. Check out the franchises that are not in that specific area instead of focusing on big brands. You could find one of the best business opportunities in this.

 

  1. Your Comfort with the Franchise

This is a business that you will be engaging in most of the times and in every job, you need to be happy. Never ignore the comfort you get when you are choosing a franchise. You do not want to be unhappy every time you are working or you think about it. The Franchisor’s culture is wide and thus you should find one that you are comfortable with.

 

  1. The Final Cost of Making the Franchise Profitable

Cost is always a factor in most investments. There is what it costs to buy a franchise, and there is what you invest to make profit. Never ignore the final cost of making your franchise profitable as this was your initial mission. Get all the costs involved from the franchisor and work on your budget. When you decide to run your own business, you need the best franchise for that. No matter the industry you are venturing into, cost, your comfort, your motivation and the opportunities at hand should not be ignored.

 

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Social media marketing: Six trends to keep your eyes on

Social Media is Marketing the Future

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you are not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience’s engagement. Social media marketing can help with many goals, such as increasing website traffic, building conversions, raising brand awareness, creating a brand identity and positive brand association and improving communication and interaction with key audiences. As social media marketing plays a vital role, following are the six trends to keep your eyes on:

 

Instagram has over 700 million monthly active users, less competition and a more engaged audience than other social media giants like Facebook or Twitter. This presents businesses with an opportunity to market their products to a more targeted and interested audience without spending an enormous amount of money on paid advertising. Instagram stories have a slideshow format and are only live for 24-hours. Instagram stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks.

 

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. However, growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand is not that simple. Some of the main ways, businesses use Twitter include sharing information and content, driving engagement for promotional activities, interacting with consumers, networking, branding and reputation management.

 

A Chatbot is a program that mimics human interaction. It automatically chats with internet users and gives a series of pre-prepared answers according to what they ask. It is an interactive FAQ tool that becomes more and more useful as you add more and more questions and answers to it. User engagement drives conversions. Chatbots can lead users on an Easter egg hunt or chat about the sports team they hate. The limit is up to our imagination.

 

Live chat is a must-have tool for your business. The biggest live chat benefits include the increase in sales, efficiency, and improvement in customer service and loyalty, customer convenience, proactive outreach; reduce expenses, faster solution to problems, competitive advantages, and reports and analytics.

 

They got to make themselves known by a wide public, bringing about a confrontation that led to a better definition of their roles. While VR has proven to be the evolution of gaming, AR has found its way in communication and marketing. With the new AR features on the iPhone X (and 8), you can expect a lot more AR related content being generated, and consumed, in 2018.

 

Voice search queries will push SEOs to focus on even longer long-tail keywords and create content specific to the needs of spoken searches.

To know more about the brand marketing, click here. I hope it helps. Stay safe!

 

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How Businesses Use Instagram – Wall Street

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