Security Breaches in China
In an effort to fight spam, attempted security breaches, and protect their Chinese customers, Apple will employ sophisticated algorithms based on advances in the field of machine learning. The California-based tech giant is looking to enlist the help of Chinese telecom operators to identify messages by source, presumably. “We are in touch with telco companies to see what additional steps could be taken to reduce this inconvenience,” Reuters quoted an Apple spokesperson as saying.
Apple plans to use machine learning to determine whether a message is spam or not, cites a report from Reuters. The tools, which are being developed will also help bar fraudulent accounts from sending spam messages. An Apple spokesperson was quoted as saying, “We are currently working on additional ways to further reduce it, including more advanced machine learning models to identify it and more tools to block fraudulent accounts.”
The Crux of the Matter
Apple was forced to act when the official state broadcaster, worried by the growing volume of spam messages Apple users were receiving through the messaging app and in an attempt to protect citizens who are most vulnerable, accused the American multinational corporation of allowing gambling apps on their devices – gambling is illegal in China.
The allegation forced the US manufacturer to take more effective action against unsolicited messages, which potentially cheats people out of their money, lowers consumer confidence in online commerce, and threaten the digital economy.
The issue of spam and unsolicited calls is a common problem in China, where individuals can get phone numbers from black markets. So, the Apple situation isn’t an isolated one. In fact, spam problem is so rife in China that a Spam Laws content claimed spam grows faster than the Chinese population.
On its part, the Chinese government is making efforts to curb spam through an organization created explicitly for this purpose, the “China Anti-spam Alliance.”
Undefined Engagement Objectives
Apple partnering with Chinese telecom operators is a step in the right direction. However, it is not yet clear what possible role the telecom companies could play with regard to fighting spam, or how they could help the tech giant, bearing in mind that Apple’s native messenger, iMessage uses the manufacturer’s servers and all data communication between end users is encrypted with a secure encryption algorithm.
As mentioned, they would likely be asked to provide the tech giant with information regarding the identity of spammers to enable Apple to block the messages from source using advanced machine learning algorithms.