A Review of the iPhone 8

Power, Grace and Beauty in the Palm of Your Hand

Powerful. Graceful. Easy to use. The iPhone 8 brings useful features you would expect from an Apple product. It delivers a meaningful, new consumer experience thanks to a faster processor, wireless charging, and an excellent dual-lens camera that offers a great way to capture images. But that’s not all; many other elements combine to make this superb device the quintessence of all some consumers so profoundly adore today. This review takes an in-depth look at these features as well as the pros and cons of the smartphone.

Build and Design

In terms of build and design, the iPhone 8 sports an old design in that it resembles the iPhone 7, 6s, and 6, albeit it is sturdier. The Cupertino-based tech giant re-engineered the chassis, adding a glass rear to the alloy casing in a bid to make the device more robust. The glass back, which is further reinforced by a steel substructure, is touted by Apple as “the most durable [glass] in a smartphone.”

Sporting a glass rear makes the iPhone 8 more fragile than metal-backed phones. That notwithstanding, the innovation gives it a much more premium appearance than previous-generation iPhones. The gentle curve at the edges blends well with the glass and aluminum to make the device more comfortable and easy to hold.

At 138.4 x 67.3 x 7.3, the newer model is also slightly thicker than its predecessor. It may not feature a particularly head-turning design, but the iPhone 8 boasts a cleaner look when compared to Apple’s older phones. This is mainly because much of the text at the back has been removed to make the device clean and more appealing.

There’s still no sign of a headphone jack. But the phone more than makes up for this with some general sound improvements. The stereo speakers have been redesigned for enhanced audio output (volume has been upped by 25 percent compared to the iPhone 7) and deeper bass. There’s also a forward-facing speaker equipped to provide clearer audio.

Regarding display, the iPhone 8 features 4.7-inch Retina HD (750 x 1334) resolution IPS display with 16:9 aspect ratio, the same display as the outgone iPhone 7.

Features and Specifications

  • Display: 4.7” Retina HD, 750 x 1334 (326 PPI density)
  • Operating System: iOS 11
  • Processor: Apple A11 Bionic chip
  • Selfie Camera: 7 MP, f/2.2 lens, 1080@30fps video recording
  • Rear Camera: f/1.8, 28mm, OIS, PDAF, 2160@24/30/60fps, 1080@30/60/120/240fps video recordings
  • Ram: 2 GB
  • Rom: 64/256 GB
  • Battery: 1,821 mAh

Processor

The iPhone 8 comes with Apple’s own A11 Bionic chip, which has been hailed as the most powerful chipset in the world. The six core chip delivers two low-performance and four high-performance cores. Both core divisions offer significant speed improvements on the A10 chip. The regular cores are up to 25 percent faster, while the high-performance ones are about 75 faster.

Camera

Moving beyond the processor, the iPhone 8 delivers a superb camera that will definitely elevate your mobile photography game. The f/1.8 aperture of the 12-megapixel camera lets in plenty of light, ensuring better shots in low light conditions and sharper images overall.

The camera also boasts an excellent color reproduction capacity, while the auto HDR feature works to create perfectly lit photos with more color and details. The selfie camera features a single 7 MP f/2.2 aperture, which doesn’t produce as many details in pictures as the rear, sadly.

Battery Life and Wireless Charging

The iPhone 8 is powered by a 1,821 mAh non-removable battery, which lasts all day on average use. The device is also the first Apple phone to offer wireless charging capability.

As the iPhone 8 does not ship with wireless chargers, users rely on Qi-Certified wireless chargers to juice up the device. At the time of its launch, the wireless charging was limited to 5W. However, it has since gone up to 7.5W following the release of iOS 11.2. The upgrade is still not fast enough when compared with Samsung phones which offer up to 15W.

Pros:

  • Wireless charging
  • Fast mobile chip
  • Dual-lens camera
  • Supports fast charging with 28W chargers
  • Good battery life
  • Features a home button
  • 4K Ultra HD video at rapid 60 frames per second

Cons:

  • Large body
  • Dated 16:9 aspect ratio
  • No headphone jack
  • Old-fashioned look

Last Word

If you are coming from the iPhone 7 or 6s Plus, getting an iPhone 8 may not feel like a major upgrade if you consider the design. However, if you would rather a device with a better camera and wireless charging, then the iPhone 8 is worth considering.

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The Top 5 Digital Marketing Trends to Watch Out For

From the ever-evolving world of mobile to the rapid development in artificial intelligence; digital marketing is in a constant state of flux. It is a real challenge for digital marketers to keep up with the latest trends and stay in the loop, with cutting-edge technologies and strategies. Here are 5 digital marketing trends that will reshape the industry this year.

 

1) Marketing through live video using Instagram, Periscope and Snapchat

Instagram, Periscope and Snapchat are allowing businesses to connect with their target audience in real-time. Live video has become an essential component of social strategy as it helps to humanize a brand.

Periscope is a live-streaming app owned by Twitter and it allows broadcasts to be auto-published on Twitter accounts, as well. Followers can engage in real-time communication and the broadcasts can be viewed for 24 hours on mobile devices, as well as, desktops.

Snapchat is a semi-live streaming app, which removes the pressure of watching a video right here, right now. But, once the video is viewed, it disappears. Also, this app has a feature called ‘story’ allowing a user to create a collection of video to be viewed for 24 hours. It even allows viewers to save the video and upload it to other channels.

Instagram, on the other hand, combines the best elements of Periscope and Snapchat. On Instagram Live, followers can watch a video while it is being broadcasted and remove access, once the broadcast is completed.

2) Personalized Marketing via Big Data Analytics

Big Data Analytics is playing a major role in moulding digital marketing campaign and enhancing sales effectiveness. A full service digital marketing company can help you collect data, such as customer information, demographics, interests, behaviors and other relevant business information. The data collected will help you identify shopping & demographic trends and income levels while helping to customize your marketing strategy for meeting specific customer expectations. Big Data will help you in identifying the propensity to convert different behavioral patterns and characteristics of the consumers.

3) Marketing via Virtual Reality

Virtual Reality may be a craze among gamers, but it also has huge potentials in marketing. This technology has fundamentally altered the way businesses interact, with their target audience and market their products. While augmented reality (AR) uses 3D model to augment the real, physical world; virtual reality (VR) creates an environment,which is completely different from the one that you are in standing in.

In 2016, OnePlus utilized the VR marketing strategy to launch its flagship phone, OnePlus 3. OnePlus teamed up with AntVR, the VR specialists, to create 30,000 Loop VR headsets that were gone just as soon as they hit the markets. The chinese smartphone manufacturer showcased the launch of it’s flagship phone with the help of VR.

This marketing strategy went down well with the consumers and the comfortable VR headsets created all the buzz necessary around OnePlus.

4) Marketing using Wearables

The use of marketing via wearables is one of the emerging digital marketing trends, due to its wide demographic appeal and the ability to be integrated, with smartphones. It allows marketers to tap into the market by interacting and sharing relevant information to consumers through a personal channel. The market for wearable technology is estimated at a whopping 31.27 billion USD by 2020. With its presence on social media, wearables are a huge push to the healthcare and the marketing industry.

 

5) Marketing using Artificial Intelligence Bots

Artificial intelligence (AI) and digital marketing bots may not be able to replace humans, but can be utilized to supplement human knowledge and experience. Marketers, via AI, can unlock deeper insights into consumer base and communicate with prospective customers more effectively. It can help eliminate impersonal and monotonous aspects of a marketer’s job.

Bots can replace humans in places, such as online customer interaction and answering queries. From virtual shopping assistants to personalized content suggestions, AI is making great strides into the digital marketing industry. For instance, Facebook is making the use of artificial intelligence bots for helping users book a flight, providing answers to health-related questions, providing latest financial news, and so on.

The above-mentioned are the top 5 digital marketing trends in 2017 that you need to incorporate, right now, in your digital marketing campaign.

 

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Statistics for Video Views in Marketing, on Websites, and Social Media

Video as a Marketing Tool

Video is a potent online marketing tool if you know how to use it. It is a cost-effective way to extend your reach, enhance your brand, and grow your business. The use of videos is perhaps more important today than ever as consumers are increasingly faced with an abundance of platforms that have become a staple of their daily lives.

Today’s consumers are more sophisticated than ever. They are increasingly interacting more and more with on-screen graphics and videos through virtual communities such as YouTube, Facebook, Snapchat, Vimeo, Instagram, and even Twitter.

With this in mind, we have identified some of the most exciting statistics for video views to help marketers and individuals understand the power of video as a marketing tool.

  1. 97% of marketers say videos help consumers understand products (Hubspot)

Technology has revolutionized the means through which customers find product information. The advent of the internet and growing awareness among the mass public means that customers now use the internet to understand a product in detail from every perspective instead of waiting to be sold to.

Consequently, marketers are advised to use explainer videos that make complicated things simple by explaining their product features in a way that costumers understand to boost engagement.

  1. Globally, consumer internet video traffic will be 80% of all internet consumer traffic by 2019 (Tubularinsights)

Consumer internet video traffic will dominate other types of traffic, accounting for 80% share of the global market by 2019.

  1. 81 percent of businesses now use video for marketing (Hubspot)

Due to its ability to boost engagement, conversation, and sales, 81 percent of companies now use video as a marketing tool.

  1. 78 percent of businesses revealed videos provide a good return on investment (ROI) (Wyzowl)
  2. 82% of companies intend to spend more on video marketing in 2018 (Wyzowl)
  3. 76% of marketers admit video help their organization increase sales (Wyzowl)
  4. YouTube is the most visited site after search engine, Google (Alexa)
  5. 99 percent of businesses who already use video say they will continue to do so in 2018 (Hubspot)
  6. 72 percent of consumers would instead use video to learn about a product than other types of content (Hubspot)
  7. 83 percent of audience would consider sharing a video they like with others (Hubspot)
  8. Using a video on a landing page can boost conversions by 80 percent (Invisia)
  9. Your website is 53 times more likely to jump to the top of Google search results you embed a video in your site (Yumyumvideos)
  10. Snapchat users watch 10 billion videos each week (Adweek)
  11. 82 percent of Twitter users view video content on the site (Twitter)
  12. Instagram is the only site where photos receive more engagement than videos (Sprout Social)
  13. Social video generates 1200 percent more shares than image and text content combined (Wordstream)

 

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What is the Antikythera Mechanism

Learn About the Incredible Antikythera Mechanism

As far as science and technology go, the Antikythera Mechanism is one of the biggest and most intriguing stories ever told. But what exactly is the Antikythera Mechanism and what makes it such a significant discovery?

What is the Antikythera Mechanism?

The Antikythera Mechanism is a device used to monitor and forecast solar cycles. The mechanism, which is often described as the world’s “first analogical computer,” is believed to have been used by early astronomers to mark the calendar as well as predict solar and lunar eclipse by tracking the movements of the sun, moon, and planets.

The Antikythera Mechanism was also used to plan a four-year athletics tournament cycle like the Olympic Games. Technically, you would be right to call it a calculator, as it was used to add, multiply, divide, and subtract. In addition, the relic could align different cycles and show the position of the sun and moon in the zodiac.

The device, a complex system, comprises over 30 sophisticated bronze gears held in a wooden and bronze case that’s about the same size as a shoebox. These gears were used to control dials tracking the moon, sun, planets, eclipses, as well as the schedule for the Olympics.

When Was the Antikythera Mechanism Discovered?

In 1900, a boatload of Greek sponge divers was blown off course by a storm, forcing them to take shelter by the small Mediterranean island of Antikythera, per LiveScience. The following day, they went diving off the tiny island and found the wreck of an ancient trading ship believed to be 2,000-years-old.

The divers later retrieved three flat pieces of corroded bronze from the submerged ship, which many believe sank between 70 BC and 60 BC on its way to Rome from Asia. Researchers say the device was first made sometime between the second and early first century.

Two years after the discovery, Greek politician, Spirydon Stais, who spearheaded the ship’s underwater excavation, visited the museum where the treasures from the wrecked cargo ship were kept. While sifting through the items, Stais was attracted by some fascinating pieces of bronze, which would later be known as the Antikythera Mechanism.

The Antikythera Mechanism’s True Purpose Finally Discovered

In the decades past, scientists have made several attempts to find the actual purpose of the Antikythera Mechanism using X-rays and CT scans to look inside the device. Despite several efforts, it wasn’t until 1951 that Derek J. de Solla Price found the real purpose of the “computer.”

Assisted by Greek nuclear physicist Charalampos Karakalos, Price took a complete X-ray and gamma-ray images of the device’s 82 fragments. His research showed that the mechanism’s primary gear represented the calendar year, while the smaller, unconnected gears were designed to serve as the celestial bodies, cites an Independent article.

 

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Voice Interface and the Huge China Market

Something way more intuitive, efficient and easier to use – their voice.

If you take a walk through one of the bustling neighborhoods in Beijing – Sanlitun, you are going to see a wide range of people who are using the most current makes and models of corporate giants like Samsung, Apple, and Xiaomi. However, we highly advise you to take a closer look if you want to notice something that’s yet elusive in the western culture. The people that we told you about are likely to ignore the touch screens on their mobile devices for something way more intuitive, efficient and easier to use – their voice.

China – The Ground Zero for Voice Interface Emerging

China comprises a huge market with over 691 million users of different smart phones. As you can imagine, this is a huge interest for a wide range of developers. However, interestingly enough, users are already regularly getting rid of swipes, tiny keyboards and taps while using Baidu – China’s most popular search engine. It’s the perfect place to launch voice recognition software and interface. The reason for this is quite simple – China’s alphabet and all of its symbols weren’t exactly created to be integrated within tiny touch screens. However, integrating voice recognition is not only going to make searching through Baidu a lot easier, it’s also going to facilitate the entire communication between users.

Why Not Take a Step Further

A thing to note is that we already communicate with all the machines which surround us. Let’s take the most basic microwave oven, for instance. In order to get you that meal cooked or warmed up you are going to send a comprehensive command with the buttons. Whether you swipe or scroll or press anything on the control panel is irrelevant as you are essentially sending a comprehensive method to the electronics. Why not do it with your voice? Integrating the voice recognition software in utilities apart from phones is something that has great potential.

Imagine walking in your home and giving instructions to all of your electronics by simply walking by them. Why not take this even a step further? What if they could actually understand you instead of just responding to a pre-determine command chain? This could spare you tremendous effort, and it could introduce a great deal of convenience.
In any case, Andrew NG, the chief scientist of Baidu and an associate professor at Stanford University says that speech recognition is on the verge of becoming particularly reliable.

 

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The Surge of eSports – Wall Street

Multiplayer Video Game Competition

The surge of interest in these organized, multiplayer video game competitions continues rapidly, to no one’s great surprise. eSports, short for electronic sports, is one of the growing industries in the world, with prizes totaling around $25 million up for grabs in some tournaments.

The multiplayer games are expected to show continued growth in future. Per a Statistica chart, eSports will become a billion-dollar industry by 2020, which will see their worth rise to around $1.65 billion. The rapidly growing number of digital native eSport fans who are continuously connected to the internet, the advent of technology which made it much easier for people to get involved with computer gaming, interest from media and tech giants, etc. are some of the factors that are expected to drive the eSports sector into the billion-dollar club.

If you are looking to get a better idea of what eSports are, this piece not only helps you understand what they are but also takes a look back at the games’ early days to enable you to learn how they became a professional video gaming industry watched by millions today.

What Are eSports ?

eSports are professional multiplayer video game competitions. Any video game with a strong competitive element is considered eSports. The competition models itself after traditional professional sports in several ways: it uses corresponding tournament formats, involves player contracts, and is governed by regulations. The athletes who compete in eSports competitions are gamers.

eSports are played between teams in arenas fitted with big screens so that followers can watch games comfortably. The most common game genres connected to this industry include First Person Shooter (FPS)Real Time Strategy (RTS), and Multiplayer Online Battle Arena (MOBA) games.

Some of the most popular eSports games include League of Legends (LoL), Hearthstone, Defense of the Ancients 2 (DOTA 2), Overwatch, Call of Duty, Counter-Strike: Global Offensive, and Starcraft. Fans can also stream eSports online via streaming services such as Twitch, Mixer, and YouTube Gaming.

How Did eSports Become So Popular ?

The history of eSports dates back to 1972 when some Stanford University students competed in the Intergalactic Space War Olympics for the opportunity to win a 1-year subscription to the Rolling Stone Magazine.

eSports pretty much continued on the rather quiet path until the ‘80s when competitions like the Space Invaders Championship shot them to the spotlight. 2002 marked the beginning of a new era for the sport and laid the foundation for what eSports would become thanks to the release of the Xbox live, which brought online play to consoles. Halo 2 became the first game to be shown on national television for Major League Gaming in 2004, paving the way for eSports to become a global phenomenon.

Today, eSports are growing at a rapid pace thanks to advances in technology and the arrival of streaming services like Twitch which have exposed video game competitions to a new audience due to their extensive reach.

To understand how much impact Twitch has made, data from gaming analyst group Newzoo show that eSports global audience increased 43 percent from 204 million to 292 million between 2014 and 2016. Interestingly, this coincides with Amazon’s acquisition of Twitch in 2014 and its effort to make the competition a spectator sport. In a related development, data from research firm SuperData say eSports drew 258 million unique viewers in 2017 alone.

Several investors continue to show interest and are actually investing in the sport. This fact, coupled with the continual efforts of developers to improve gaming experience, prove that eSports are here to stay and are headed to the very top. What is in store for you in the future!

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Amazon Applies for Patent Protection for Its Real-Time Accent Translator

 

Amazon Audio System

Seattle-based American e-commerce and cloud computing company, Amazon has filed for a patent for its new audio system which detects and translates accents in real time, according to a Techcrunch report. The application tries to make accents easier to understand by adjusting a speaker’s voice to be similar to a listener’s accent.

If the innovation gets approved and is released in product form, it will make Amazon only one of several tech giants to introduce such functionality. The likes of Microsoft and Google have added such features to Skype and Google Translate respectively. Google’s Pixel Buds earphones also support the feature.

The Techcrunch report states that Amazon’s new program will be based on machine learning or aspects of machines. The machine learning methods involve individuals with a specific accent training different machines on speech for many hours. It is also believed that Amazon’s virtual assistant, the Amazon Alexa, with its global presence, will make the translation process faster and easier, thanks to a torrent of audio samples collected from smart devices like the Amazon Echo.

Amazon uses phone numbers, location data, as well as previous correspondence to identify the right accent to use. The application requires only a few words alongside previous accent data to detect how a user is likely to be speaking correctly. The speaker can also pick their accent manually.

An App Potentially Adaptable to Many Uses

If it ends up in a product form, Amazon’s real-time accent translator will have many applications. Users who travel far and wide and those who conduct international businesses could genuinely appreciate its ability to eliminate the accent barrier on the international scene.

Also, those who contact call center agents frequently will know how difficult it can be to understand some accents even if you speak the same language. The app will smoothen conversation, making it easier for a listener to understand what a call center agent is saying and vice versa.

A Dominant Player

The real-time accent translator patent signals Amazon’s intent to continue to expand its position in a market it already dominates. New data from the Consumer Intelligence Research Partners (CIRP) show that Amazon has captured a greater share (70%) of the US smart speaker market, which in itself is experiencing strong growth.

Google comes a distant second with 24 percent market share thanks to its Google Home device. Apple’s Homepod ranks third with just 6% of the smart speaker market. There’s no denying that Amazon’s two-year head start gave it a helping hand. With competitors still playing catch up, however, the real-time accent translator may help the e-commerce giant to establish itself in the market further if released.

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How Businesses Use Instagram – Wall Street

Keep Me Informed & Weekly Digests!

Archives

Keep Me Informed & Weekly Digests!

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The Future of the Mobile App and You

One of the fastest growing industries of recent times is undoubtedly the app industry. Whether it’s helping us communicate with greater ease, play online games with added convenience, or even shop for the latest products with increased choice, there have been few more impressive start-ups in recent years than in the app domain.

Certain Development Trends

However, despite some impressive independent releases, it’s become clear that there are certain developing trends that have sidelined the ability of new developers to increase their position in the rankings of various app stores.

In particular, it’s the growing role of television advertising that’s becoming critical to the success of a mobile app. A recent VAB study found that there is a 77% correlation between commercials and traffic for mobile apps, and as mainstream exposure is incredibly important for any fledgling developer, it’s become clear how important a large marketing budget has become for any new release.

What’s New In Gaming

The gaming world is one of the most lucrative mobile app areas, and already there’s been a string of high-profile releases like Mobile Strike that have used glossy television advertising campaigns and celebrities to ensure that their strategic action game is kept high in the app store rankings.Such moves go in the face of independent success stories like Angry Birds that momentarily gave many fledgling companies hope that they could achieve overnight success thanks to the instant global accessibility of their gaming app products.

Mobile Platforms

Another increasingly important factor is how apps integrate into different mobile platforms. For example, there is still an ongoing spat between Snapchat and Microsoft that has meant that this popular messaging app is unavailable for Windows Phone users.

Whereas other developers such as mrsmithcasino.co.uk have ensured that their mobile-friendly games of roulette, poker and slots are able to be played across a range of platforms and it’s this cross-platform appeal that’s becoming integral to any mobile app project.

But in the face of these impressive developments, there have been many who have stated that we could soon be entering the post-app era.Alongside reports that mobile app usage is down on a global level, there’s the fact that people commonly abandon their recently downloaded app after just one use that not only raises concerns that app development could be an unsustainable business model, but also that it’s becoming increasingly difficult for smaller developers to get a toehold in this increasingly competitive domain.

Businessman pressing colorful mobile app icons with bokeh background

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Tesla to Enable Full Self-Driving Features in August – Elon Musk

Transportation Around the world

It appears that transportation would soon look different after Tesla revealed its intention to enable full self-driving features in August. The move is part of the company’s long-term plans to make autonomous vehicles an essential part of the transport network. This, it believes will increase safety and reduce automotive fatalities, as the human element is eliminated.

Tesla chief executive, Elon Musk disclosed that the company would enable full self-driving features on all-electric cars to help the system understand lane merging and travel even further. Mr. Musk said that the latest update would be rolled out as part of the long-awaited Tesla Version Nine.

Enlarging the Coast

Until now, Tesla’s software releases were entirely focused on maximizing efficiency by conveying people or items to their destinations in the safest way possible. The new software is quite a change from that order, as it prioritizes full-driving features.

Musk confirmed this saying, “To date, autopilot resources have rightly focused entirely on safety. With V9, we will begin to enable full self-driving features.”

Tesla maintains that the full self-driving functionality will help ensure “substantially greater” safety than a human driver. That is because unlike human drivers, computers won’t get distracted, fatigued, or drunk. An article on the website of The Center for Internet and Society at Stanford Law School revealed that human error is a significant contributor to around 94 percent of motor vehicle crashes.

In line with this, Tesla hopes that the yet-to-be-released software will help to overcome these challenges. Should the update roll out as planned, it will significantly boost the company’s efforts to make self-driving vehicles a reality.

Operation and Performance

Tesla’s self-driving system can conduct both short and long distance trips without the input of the individual in the driver’s seat. All the person in the driver’s seat has to do is give the vehicle an address and off they go. If the driver doesn’t instruct the car on where to go, the car will look at their calendar and convey them there. In instances where there is nothing on the schedule, the car will assume home as the default destination and take them there.

The impact of Tesla’s innovation will extend beyond self-driving features and safety, as tweets from Mr. Musk indicate that the Tesla Roadster – the organization’s most expensive electric vehicle yet – would be fitted with an improved top speed that should see it eclipse gas cars regarding performance. The company’s CEO hinted that the Roadster could go from 0 to 60 mph in just 1.9 seconds, which should see it become the quickest production car in the world.

 

Elon Musk, it seems, never misses an opportunity to do something beautiful.

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