The Revolution in Virtual Reality

 

A new front-runner has emerged in IPO New technologies; Wall-Street.com spotlights this new exciting technology from MIT Technology Review.

Virtual Reality: The Next Frontier

Virtual reality technology has revolutionized, challenging everything humanity knows about virtual worlds. Imagine being able to find yourself in a beautiful and magical land simply by putting on a pair of goggles. This may sound far-fetched or like something in a Sci-Fi movie, but it is months away from being a reality.

Why Now?

Though virtual reality goggles were invented almost three decades ago, they did not take off because of exorbitant prices and poor technology. The first virtual reality goggles from thirty years ago cost $100,000 for a single pair! Furthermore, players of another virtual reality game in the 1990’s complained of nausea and disorientation while playing.

Oculus Rift

Now things have changed. Oculus VR is introducing the Oculus Rift in 2014, an affordable virtual reality headset that utilizes smartphone technology for an incredibly clear and realistic experience. As players lean in to look at a flower, the simulation follows their movement in real time.

Palmer Luckey, the 21 year-old founder of Oculus VR, has dreamed of virtual worlds since his video games day as a child. From a young age he worked towards his dream; he designed a working prototype that would evolve into Oculus Rift at the age of 16.

How Much?

At the moment, Oculus Rift cost around $300, which makes it affordable for the general gaming public.

Not Just for Gamers

Although currently aimed at video games, virtual reality could have many uses in other fields such as phobia therapy, emergency response training, and architecture.

Investment Opportunities

Oculus Rift has already gained $91 billion in funding and much media attention. Facebook recently bought the company for the large sum of $2 billion. Therefore, it may seem as if there are no IPO investment opportunities.

However, Oculus Rift has inspired many other companies to start their own virtual reality development. Large companies such as Sony and smaller, more specialized video game companies need investors to take on this challenge.

There’s More!

This revolution in virtual reality is by no means the only exciting development in IPO new technologies. There are hundreds more articles about possible investment opportunities here at Wall-Street.com, each one archived and easily accessible through the search bar in the upper right hand corner of the site.

Sources: Tech Review

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3 Wireless Networking Tech Trends of 2019

 

The New World of Wireless Technology

We live in an exciting time, where the rapid growth in the demands for wireless data is increasing at a staggering rate, creating a need for much faster and more robust internet connections. As a result, corporates are harnessing wireless technology innovations to build infrastructures that meet the requirements of modern life.

In this article, we look at some of the emerging wireless tech trends that will further open up our world to richer data and video experiences.

  1. Millimeter Wave (mmWave)

Wireless communication networks have evolved dramatically over time. From the first generation (1G) through the fourth generation (4G) advanced digital technologies, wireless networks expansion has brought with it significant improvements.

However, the increasing demand for bandwidth and advances in technology means that not even the most advanced modulation formats will ever be enough. This is especially true when you consider that wireless communications generations 1-4 have had to work with limited bandwidth over their lifetime.

For instance, the 4G connectivity, despite being equipped with Long Term Evolution (LTE), LTE advanced digital technologies, wired Ethernet, and fiber-optic cables is fast running out of bandwidth. As a result, the 5th Generation wireless technology (5G) is expected to add more bandwidth by leveraging the millimeter wave frequency range (24, 28, 38) to ensure near zero-latency phone calls and significantly high data speeds.

Given the enormous amount of bandwidth available at millimeter-wave frequencies, we expect the technology to make inroads into the mainstream in 2019 as we brace for the launch of the 5G.

  1. Edge computing to become prevalent technology

Today’s networks are becoming increasingly too complex for humans to understand or fix while maintaining or increasing ROI. This, coupled with the ever-growing volumes of data from machines, the rising cost of compute and sensors, among others, necessitate the use of edge computing to provide real-time local data analysis.

In edge computing, data is processed by a local computer, server or by the device itself, rather than being transmitted to a data center. This help ensures real-time data processing without latency and enables smart applications and devices to respond to data almost instantaneously, eliminating lag time, which is essential for technologies such as self-driving cars. Edge computing will also become critical in the next generation 5G connectivity

  1. The rise of one-stop wireless security as a service

With the advancement in technology, the presence of hackers and other cybersecurity threats are also on the rise. Concerned about the increase of digital threats they are experiencing; security leaders are continually seeking ways to enhance data security through a capable, automated wireless threat detection system.

One-stop wireless security as a service is seen as the complete solution needed to address this challenge due to its incredible ability to uncover vulnerabilities and prevent attacks. We expect this service to become more widely implemented by companies and government organizations in a bid to forestall all cyber attacks.

 

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The Best Ways of Marketing An Online Finance Business on Twitter

 

 

Social media marketing has become a major part of any businesses marketing plan. This includes online finance businesses. Marketing an online finance business on Twitter takes planning. There are different ways of marketing on Twitter because it is different from other social media services. Here are some of the best ways of marketing an online finance business on Twitter.

 

  1. Optimize Your Business’s Twitter Bio

One of the first things that you should do when you want to market a business on Twitter is to make sure that the bio reflects your business. There should also be a link to your business’s landing page. This is also where you set the tone of your content since a consistent tone allows people to clearly understand what your business is and what it does.

 

  1. Tweet Regularly

The best way of marketing an online finance business on Twitter is to tweet regularly. Tweeting regularly is a sign of a healthy, active profile. If you only tweet about once a week or once every few months, you are not keeping up with other companies in the same field. The worst part is that people will forget about your business, especially if they do not hear regularly from your company.The best option is that you should tweet and engage with people daily on Twitter. You should make sure that you are only retweeting and tweeting, useful and relevant information. This helps people know what your business is and decide if they should be following your business’s Twitter account.

 

  1. Use Videos and Images

It is very easy to scroll through pages of text posts on Twitter without really reading any of the posts. Videos and images drive up to four times more clicks and retweets on Twitter. Videos, images, and other media can provide more information in a post, compared to a text post. You can also repost these styles of posts every few days or weeks without customers becoming bored with the same content.

 

  1. Have Special Discounts or Deals for Twitter Followers

There are many ways that you can increase your Twitter followers. This could be a small discount that your new followers will receive. You can also offer a discount if they retweet, a post, or share photos and posts using a specific hashtag. This is a great way of getting your business out there and builds engagement with your followers.

 

  1. Follow Popular Hashtags and Trends

If you want to have your tweets seen by more people, you should be looking at the popular hashtags and trends to see if there are any that would apply to your business and fan base. You will need to be very careful when you are using popular hashtags and trends because it could backfire if you do not know all the information about them.

 

Twitter marketing can be an important part of a social media marketing plan. Twitter has become a great option for businesses because there is a huge amount of users on the website each day.

 

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The Revolution in Virtual Reality

 

A new front-runner has emerged in IPO New technologies; Wall-Street.com spotlights this new exciting technology from MIT Technology Review.

Virtual Reality: The Next Frontier

Virtual reality technology has revolutionized, challenging everything humanity knows about virtual worlds. Imagine being able to find yourself in a beautiful and magical land simply by putting on a pair of goggles. This may sound far-fetched or like something in a Sci-Fi movie, but it is months away from being a reality.

Why Now?

Though virtual reality goggles were invented almost three decades ago, they did not take off because of exorbitant prices and poor technology. The first virtual reality goggles from thirty years ago cost $100,000 for a single pair! Furthermore, players of another virtual reality game in the 1990’s complained of nausea and disorientation while playing.

Oculus Rift

Now things have changed. Oculus VR is introducing the Oculus Rift in 2014, an affordable virtual reality headset that utilizes smartphone technology for an incredibly clear and realistic experience. As players lean in to look at a flower, the simulation follows their movement in real time.

Palmer Luckey, the 21 year-old founder of Oculus VR, has dreamed of virtual worlds since his video games day as a child. From a young age he worked towards his dream; he designed a working prototype that would evolve into Oculus Rift at the age of 16.

How Much?

At the moment, Oculus Rift cost around $300, which makes it affordable for the general gaming public.

Not Just for Gamers

Although currently aimed at video games, virtual reality could have many uses in other fields such as phobia therapy, emergency response training, and architecture.

Investment Opportunities

Oculus Rift has already gained $91 billion in funding and much media attention. Facebook recently bought the company for the large sum of $2 billion. Therefore, it may seem as if there are no IPO investment opportunities.

However, Oculus Rift has inspired many other companies to start their own virtual reality development. Large companies such as Sony and smaller, more specialized video game companies need investors to take on this challenge.

There’s More!

This revolution in virtual reality is by no means the only exciting development in IPO new technologies. There are hundreds more articles about possible investment opportunities here at Wall-Street.com, each one archived and easily accessible through the search bar in the upper right hand corner of the site.

Sources: Tech Review

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Spam and Fraud Fights Come at a Cost to Twitter

 

Spam and Fraud Fights Come at a Cost as Twitter Growth Slows Down Over Clean-Up Project

Online news and social networking service, Twitter has seen its stock fall 20.5% due to its efforts to purge the platform of fake accounts, according to a USA Today report. The decline, Twitter’s second most significant loss since 2013, represents a serious source of concern for the San Francisco based company.

Twitter lost nearly $5 billion after losing 1 million monthly active users following its decision to clean up the platform, The Guardian reported. In spite of the setbacks suffered, however, the company maintains that it is not backing down on its attempts to clamp down on spamming, as it believes the move is in the overall interest of the service and will ensure long-term growth.

Shareholders have been told to expect a continued decline in the current quarter as Twitter intensifies efforts to ensure civil discourse by stamping out bad behavior. “The continued attempts ‘to prioritize the health of the platform,’ could result in a continued decline in the current quarter,” USA Today quoted the company as telling shareholders in a letter.

Desired Outcomes Are Being Achieved

Twitter said that the measures it put in place to tackle trolls, spam, and bots are achieving the desired outcome, as abuse reports from both search and conversions have reduced by 4- and 8% respectively.

Despite the setbacks suffered, it is not all doom and gloom for Twitter. The USA Today reports states that the organization recorded a 20% rise in its revenue to $710.5 million in the second quarter of 2018, surpassing its forecast of $697.4 million for the period. The firm also made profits of $100.1 million in that time.

This comes as no surprise because most of the accounts being deleted are those that had been blocked for varying reasons such as being compromised or used for spam. As a result, they were already unable to post to the platform.

Also, it is believed that efforts to rid the platform of trolls and spam will further endear twitter to regulators and advertisers, who hope to be left with a higher quality user base.

Famous People Take a Hit

Twitter’s decision to prioritize the health of the platform resulted in many users losing followers. The imposition of measures had led to popular figures such as former president Barack Obama losing over 2 million followers.

Singer, Katy Perry lost around 3 million followers, with her follower count now down to 107 million from 110 million, according to a separate report by the New York Post. President Trump lost about 3200,000 followers, as his followers’ count fell from 53.4 million to 53.1 million.

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Customer Loyalty Programs Start Using Artificial Processes and Strategies!

Increasing Customer Loyalty

Everyone knows that increasing customer loyalty is all about making bigger profits, creating a group of raving followers and finding customers at a faster and cheaper price. In the long run, customer loyalty can do wonders to your business. However, there are many questions and debates on how to ensure customer loyalty! Can your customer support knowledge base help you understand what customers really need? Can you use knowledge base support software to judge the requirements of customers online? Is it possible to use artificial intelligence to understand and improve customer loyalty?

According to experts, the answers to these questions is a big yes! Yes, you can go beyond manual, traditional methods and use software programs and artificial intelligence to boost customer loyalty.

Understanding Artificial Processes in Customer Loyalty Programs

Few months ago, Joseph Nunes and Xavler Drez made news. The whole world learnt more about their customer loyalty adventures. This duo experimented a new type of customer loyalty program at a local car servicing center. The consumer researchers rewarded 300 customers at the car wash with loyalty cards. Half of these loyalty cards expected customers to make eight transactions before winning a free service or car wash. The rest, needed ten transactions. However, there was a small twist to the story. The company offered two free bonus car washes as a head start. This means, their business began with free services.

In both these situations, potential customers had to make eight transactions for a free service. But, there is a small amount of difference in how complete the offers are. In offer one, the customers were zero-percent complete. On the other hand, offer two ensured 20-percent of completeness.

Now, you might wonder if the customer support knowledge base and this “Artificial” progress would ensure customer loyalty in return.

In the next few months, the duo noticed that 1/5th of the customers opted for the first offer. And, ½ of the customers chose the second option. This clearly proves an increase of 80% in terms of customer loyalty. Indeed, artificial progress has helped the car wash enjoy a better level of customer loyalty.

If you are planning to venture into customer loyalty, you must invest some time and effort on artificial progress. This is a smart way of introducing your business to new customers. Meanwhile, it is a strategic way of helping customers continue your products and services. The time required to witness the impact of artificial progress may appear long, yet it is worth your time and effort.

What is Customer Loyalty?

Before you start focusing on your customer support knowledge base and invest on knowledge base software, you must have a clear understanding of what customer loyalty is all about.

Let’s understand this with two real-time scenarios:
  • If you are an author, customer loyalty for you is represented by the number of people reading your books. For instance, if someone buys all your three books, they can be treated as a 100% loyal customer. And, if someone chooses to read only your book only once, they are less likely to return.
  • If you are a designer or a consultant, customer loyalty is identified by the number of people asking for your services. If people keep requesting for your services, you are on high demand! For example, if I approach the same designer for all my needs that is 100% customer loyalty.

If you want your business to endow and enjoy the benefits of customer loyalty, you must stick to a structured process. Here are three steps you must follow as a part of improving customer loyalty over the internet and using artificial intelligence to give it a boost further.

Step #1 – You need to have a well-established Goal

First of all, you must appreciate the fact that artificial progress can help you. Don’t think twice to make use of endowed progress. After all, every business needs customers and goals to focus on. You might be venturing into an eBook, design service or hourly consultation, the business doesn’t really matter. Artificial progress can help you. When paired with knowledge base software, it turns into a power tool for any business.

Step #2 – Understand What your Customers Need

Everyone knows that customers are longing for efficient and effective services. However, loyalty goes beyond these elements. Today, you must educate customers on what has to be done for better servicing and products. Companies must be specific about behaviors and actions that can be rewarded. Why would you reward your customers and keep them loyal? Do you intend to reward all your customers? Or, do you wish to reward customers who refer and advertise your business? Or, do you wish to reward customers who have stayed with your business for a long time? It is important to decide what your loyal customers must have done or do.

This is when knowledge base software programs become useful. These software programs will help you keep track of customers. You will be able to monitor every customer individually. In the long run, you will have plenty of data about your customers, what they want and what they have done to become loyal. The best way to exploit any artificial or endowed progress is through knowledge-based support systems.

Step #3 – A Head Start

Remember the car wash case study? It would be wise to give your customers a head start. This will be a bonus that adds more value to your business.

But, you must not give a head start without valid reasons. Always stick to limited bonuses. This route works well when you have to launch a new service or product. The limited time bonus will create a hype and keep your customers geared.

Step #4 – FAQ is Must

Your customers tend to come across various difficulties that can be answered easily. But to cater their questions, it is advised to create a FAQ page that gets most of them covered easily. Not only will your customers get to receive the answers on time but also reduces the workload from your support department.

These FAQs can also be linked to well curated tutorials that aid your customers in times of needs. This will boost their loyalty towards your brand and will be more willing to spread the word.

Step #5 – Expert Support Team at Place

A skilled team of customer support agents can help you boost the loyalty factor. But make sure that they are well-trained about your product or service that helps them answer any technical questions. In case you plan on training them or think of developing an ongoing training program, then a knowledge base software can come to your rescue.

It can help you develop a training program for your support agents that they can access anytime, anywhere. As they get equipped with the online program, it’ll be easier to get all customer queries resolved in no time. Hence, increasing the existing customer loyalty rate towards your brand easily.

Step #6 – Multiple Channel Availability

If you wish to help your customers reach you at anytime, from anywhere, then it’s important that they find you available at all times. This is also possible if you work towards building a stronger presence across multiple channels. Reason is simple. Your customers would not necessarily try to get in touch with you with emails or calls.

They’d also prefer if you make yourself visible on various platforms, so that their options aren’t limited to just one or two. No matter what business you own, building a stronger visibility across multi-channels is important. This helps you satisfy your customers in the shortest span of time possible.

What’s great is you not only get to retain customers with prompt responses, but also build a strong relationship with your customers easily. This leads to expanding your customer loyalty further because your organization is taking the effort to reach out to them in time. A great way to build positive points amidst customers.

The Verdict

Dan Pink once told, “There is a big difference in what science knows and what businesses really do”. If you want to improve customer loyalty, go ahead and use endowed progress (or artificial progress). This is a tool that can keep customers attached to your business for a very long time.

After all, it helps you know their expectations from your brand when they plan to invest in your services or products. This can be done successfully by

 

  1. Monitoring every single customer and the decisions they take while browsing through your website.
  2. Giving them a great head start with valid reasons, so they can stick around with your brand for in the long run.
  3. Making yourself available at anytime, anywhere by increasing your presence on various platforms.
  4. Building a stronger support team that helps your customers get all the answers they seek when in trouble.
  5. Creating detailed FAQ with the help of a knowledge base software. These can help your customers find instant answers to their queries hassle-free.

 

So, do not get worked up on how to get your customers more loyal towards your brand, when the integration of such software can help you resolve the issue successfully.

 

Author Bio:-Robin is a Technical Support Executive. He is an expert in knowledge management and various Knowledge base tools. Currently, he is a resident knowledge management expert at ProProfs. In his free time, Robin enjoys cycling and sky diving.

 

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5 Obvious Mistakes That You Must Avoid to Make SEO Efforts Effective

Digital Marketing and the Importance of SEO

In today’s digital age, every business strives to gain competitive advantage through digital marketing. SEO is an instrumental factor in expanding the digital marketing landscape. It aims at increasing the visibility of a website on a search engine.

However, the expansion of digital marketing also has certain drawbacks. The search marketers need to identify certain essential points to remember before conducting SEOs. The significant areas of focus for are the constant algorithm updates posted by search engines. For instance, Google has various algorithms for compliance, like Panda, Penguin, Hummingbird, etc. explained later in points below. Apart from algorithms, there also has been an entry of many fake websites in digital marketing providing misinformation which need to be checked. Following are five obvious SEO mistakes that you can avoid in your digital marketing blogs:-

1) Avoid stuffing of keywords

We all know that keyword management is the core of SEO process. Achieving Keyword optimisation is every search marketer’s dream. For that, there are many different technological solutions based on machine learning. These solutions also improve the ranking of a website on the search engine’s search results. However, many times in a quest to achieve a higher rank in search results, search marketers overuse certain keywords. They repeatedly use the keywords thinking that maximum search traffic can be attracted to their websites.

But you should strictly avoid this, as certain search engines have officially forbidden keyword stuffing through their algorithm updates. For instance, the “Hummingbird” algorithm update of Google on 22nd Aug 2013 strictly forbids the overuse of keywords. Thus, this is one miniscule SEO mistake you can avoid on your blogs.

2) Prevent irrelevant, spam links and broken links on your SEO website

At times, SEO websites itself have many spam links or irrelevant links which distract the customers. This might discourage a lot of search traffic for your website and will also affect your search result rankings. Also, search engine algorithms will impose some penalty on your website if the links are spam or irrelevant. For instance, the “Penguin” algorithm update by Google on 24th April 2014 forbids spam and irrelevant links on an SEO website. As a result, instead of positive digital marketing, it might lead to negative impact on the image of your site.

To avoid this, you can use backlink checker tools which continuously conduct a comparative check of your website’s links with the search engine’s algorithm updates to ensure that there’s no violation.

Broken links are incomplete links which lead your customers nowhere and negatively affect your website. You can easily prevent broken links on your site by simple careful monitoring

3) Avoid Plagiarism and Duplication in your website’s content

Among the significant problems in Digital Marketing are plagiarism and duplication of content. There has been a considerable amount of copying and duplication of content by fraudulent websites from the original content of authentic sites. Copy pasting or plagiarism discourages the digital marketing industry. While duplication can also be unintentional, but it still affects the websites. There have been algorithm updates of certain search engines over this issue.

For instance, on 24th Feb 2011 Google introduced “Panda” update to check plagiarism and duplication. So if you conduct digital marketing on Google, make sure you avoid plagiarism and duplication. You can approach the services offered by Joel House Search Media Brisbane. They will make sure to provide you with the best possible services at the minimum possible prices.

4) Avoid thin content and advertise-oriented content

Most of the times SEO websites, to make quick and easy money, resort to posting heavily ad-centric content which lacks appropriate quality. As a result, such thin content does not help the online customers at all. This, in turn, will divert all the search traffic from your website. Recently Google introduced an algorithm update named “Fred”, on 8th March 2017 which strictly forbids heavy advertise and low quality in SEO content. Thus, you must ensure that your website provides quality and relevant content with minimum ad-traffic.

5) Improve your website’s Mobile usability & create a mobile version of your site

Many businesses which indulge in digital marketing only have a desktop site. And as you know that today most of the customers conduct their online searches on their mobile phones, they may be discouraged from visiting a desktop-only site. In fact, Google also had introduced an algorithm update named “Mobile”, on 21st April 2015, making it mandatory for SEO websites to have a mobile version of their sites to improve their mobile usability. So you must make sure that you create a mobile version of your website.

Conclusion

Digital marketing is a big ocean of marketing opportunities with the help of SEO. But certain points need to be taken care of such as search engine algorithm updates and misinformation. The algorithm updates like Penguin, Panda, Fred, etc. aim at checking content related factors like plagiarism, spam links, etc. So make sure that you comply with all these algorithms and avoid mistakes on your SEO blogs.

 

Author Bio: Christopher Jones is a serial entrepreneur, an angel investor and also a founder and former CEO of a digital marketing agency. He also has been an author of a best-selling book on SEO management. In this post, he has mentioned about the common problems that we can see in blogs as well as how it can be avoided for betterment. He has also mentioned about Joel House Search Media Brisbane services here.

 

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Apple Still working on Ambitious Self Driving Car Project

 

Apple Advances on Self Driving Car

What was once human fantasy may soon become the norm. Self-driving cars are becoming increasingly common to see on the roads nowadays. And as they hit the streets in growing numbers, one company is making efforts to ensure driverless vehicles do so in style and with as less trouble as possible.

Last year, Chief Executive Officer of Apple Inc., Tim Cook dismissed reports saying the company was building its own self-driving cars, claiming instead that his firm was working on “autonomous systems” that will power a range of different products. However, it has since become clear that Apple is indeed working on an autonomous vehicle of some sorts under the name “project Titan.”

A Cleantechnica piece claims that Apple’s self-driving car project is still in the works. The California-based company is said to have brought more people on the self-driving car project, including a Waymo engineer, Jaime Waydo. Apple also hired another notable personality in the person of John Gianandrea, a former Google executive and AI expert.

Ambition

The emergence of Tesla, Waymo, Uber and Google’s ambition to push the limits of innovation to deliver maximum comfort for passengers has led to breakthroughs in the quest for self-driving cars. Recent events suggest Apple hopes to join the train by manufacturing a driverless vehicle of its own.

If Mr. Cook’s earlier submissions are any indication, then Apple will stop at nothing until it has realized its goals. The CEO had stated that Apple’s then new self-driving technology was the “…mother of all AI projects,” which is “is something that’s incredibly exciting for us.”

Considering it’s a big rich company with a vast amount of resources and influence, there’s little to suggest that Apple’s Project Titan will be anything other than a success. The organization has all it takes to lay its hands on the right technology and attract the best brains to help speed up the project.

Steady Progress

It is not yet clear what form Apple’s self-driving car initiative would take. For now, however, it appears that the company’s autonomous driving team will concentrate their efforts on building self-driving employee shuttles in collaboration with Volkswagen, according to The Verge.

The tech giant settled for Volkswagen after talks regarding partnerships with Mercedes-Benz and BMW ended, per New York Times. It would be recalled that Apple obtained permits to test self-driving vehicles in California in furtherance of its driverless car ambition sometime in 2017.

The Drive reported that the company’s fleet of self-driving cars registered with the California Department of Motor Vehicles has grown to 55 cars. This makes Apple the company with the second largest fleet of autonomous vehicles in California after General Motor’s Cruise.

It may not be there yet, but Apple seems to be making continued progress with its self-driving car project.

 

 

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Using Social Insights for Business Strategies –Getting Started with Social Intelligence

 

Social intelligence is an integral part of business strategy, especially at present when social media is a major factor in any online marketing campaigns. It starts with listening to everyone who is mentioning your brand, products and/or services. These include customers, competitors, and industry experts, just to name a few.

Social intelligence allows you to better understand your customers, and allow you to make smart decisions when it comes to business strategies. You can achieve social intelligence by turning the social media big data into action and insights. It will be integrated into your business process and shared across all the company’s systems and departments.

Learn Social Listening

The first step of social intelligence is to learn social listening. You should be able to monitor social media for data regarding the company. This is done by tracking blog contents, Twitter, mainstream news sites, Facebook and other social networking sites, YouTube, forums, Flicker, message boards, and others.

By gathering data from social media, you will get better insights on how consumers and competitors view your company. It will also allow you to discover keywords and social trends.

Develop Social Programs and Policies

It is important that you develop social programs that are flexible. Just make sure that the right policies and standards are in place. These policies protect the employees and the brand. The social media policies should include what information can be shared and who can share them. Not only that, but also there should be a crisis escalation plan so that the company is prepared to handle any crisis in the future.

Turn Data into Useful Insights

Data is useless unless it has been analyzed. Social media measurement is more than just monitoring Twitter followers and Facebook likes. You should establish key performance indicators so that you can easily measure the business’ goals. When analyzed right, the social data can be used to come up with smart business decisions.

Find Ideas for New Content

When it comes to online marketing, content is still the reigning king. Social intelligence allows you to learn the latest trends that you can use for content ideas and marketing campaigns. By listening to your target market, you will be able to promote your products in the language they use.

Engage with the Community

Social intelligence allows businesses to engage with their target market in a more personal manner. Not only that, it fosters the development of a community around the brand. One way to establish a positive brand image is by engaging your potential and existing customers. It shows that you value their opinions. Communicating with them through social channels will inspire them to take action, improve brand awareness, and develop loyalty.

Social intelligence requires a lot of time and money. However, when done right, the investment will be helpful for the long-term success of the business.

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How Blockchain Is Transforming The Online Gaming World

Blockchain and the Impact on Transforming The Online Gaming World

Blockchain technology has certainly taken over every domain of digital transactions. It has revolutionised the world of cryptocurrencies and has given everyone around the world a new platform to do online transactions. The Blockchain technology has definitely exceeded expectations and has reached new heights year in and year out; the tech has even lengthened its reach and can even be found in the online gaming world. In fact, it has made quite an impact in gaming and it should be very interesting to see how Blockchain will revolutionise the gaming space.

Private, Legal, Low Cost and fairly accessible Option

Cryptocurrencies have managed to find their way into the casino industry and in doing so its expanded its status. An increasing number of online casinos have introduced cryptocurrencies as a main payment or as a substitute payment method. The great thing is that these forms of payment are safe, accessible and well documented which further strengthens the reputation of cryptocurrencies. With the use of cryptocurrencies these gaming companies allow their members to remain anonymous and give them a piece of mind knowing that it is extremely safe. Cryptocurrencies also make it easier because gamers and gamblers don’t run into any difficulties with regards to financial documents or setting up an account.

Reduces Fraud and Loss of Revenue

Fraud and a loss of revenue is relatively widespread on the internet and this is really unfortunate. Studies have confirmed there were approximately two million online fraud incidents reported in 2017, with the general belief being this number is only the tip of the iceberg. Blockchain technology has ensured the extermination of fraud and revenue loss which will save the online casino industry billions every year.

Developers are creating Blockchain driven games

Blockchain has created many games but it has taken their technology to a new extreme. Developers have created Decentraland which is a virtual reality platform which is powered by Ethereum Blockchain. Decentraland allows people to own different pieces of land which you are free to do whatever you want to with. With this so called ‘digital real estate” players are able to access an entire new platform that has businesses, services and social activities.

Ensures more equality in the online gaming industry

Most players have the idea that the house always wins but that is no longer the case thanks to Blockchain. The majority of gamblers have accepted the fact that they would most likely lose more often than not, but Blockchain has created equality in games. Smart contracts, cryptography and Blockchain technology have all worked together to develop a system which has ensure that there is equality in any games that contain their technology.

Therefore, it is clear that the Blockchain technology has had a significant effect on the online gaming industry. Blockchain technology has given this industry room to flourish and has also made the online gaming industry a much safer environment to get involved in. This technology has also improved payments, betting and encouraged the creation of new types of games.

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