Spam and Fraud Fights Come at a Cost to Twitter

 

Spam and Fraud Fights Come at a Cost as Twitter Growth Slows Down Over Clean-Up Project

Online news and social networking service, Twitter has seen its stock fall 20.5% due to its efforts to purge the platform of fake accounts, according to a USA Today report. The decline, Twitter’s second most significant loss since 2013, represents a serious source of concern for the San Francisco based company.

Twitter lost nearly $5 billion after losing 1 million monthly active users following its decision to clean up the platform, The Guardian reported. In spite of the setbacks suffered, however, the company maintains that it is not backing down on its attempts to clamp down on spamming, as it believes the move is in the overall interest of the service and will ensure long-term growth.

Shareholders have been told to expect a continued decline in the current quarter as Twitter intensifies efforts to ensure civil discourse by stamping out bad behavior. “The continued attempts ‘to prioritize the health of the platform,’ could result in a continued decline in the current quarter,” USA Today quoted the company as telling shareholders in a letter.

Desired Outcomes Are Being Achieved

Twitter said that the measures it put in place to tackle trolls, spam, and bots are achieving the desired outcome, as abuse reports from both search and conversions have reduced by 4- and 8% respectively.

Despite the setbacks suffered, it is not all doom and gloom for Twitter. The USA Today reports states that the organization recorded a 20% rise in its revenue to $710.5 million in the second quarter of 2018, surpassing its forecast of $697.4 million for the period. The firm also made profits of $100.1 million in that time.

This comes as no surprise because most of the accounts being deleted are those that had been blocked for varying reasons such as being compromised or used for spam. As a result, they were already unable to post to the platform.

Also, it is believed that efforts to rid the platform of trolls and spam will further endear twitter to regulators and advertisers, who hope to be left with a higher quality user base.

Famous People Take a Hit

Twitter’s decision to prioritize the health of the platform resulted in many users losing followers. The imposition of measures had led to popular figures such as former president Barack Obama losing over 2 million followers.

Singer, Katy Perry lost around 3 million followers, with her follower count now down to 107 million from 110 million, according to a separate report by the New York Post. President Trump lost about 3200,000 followers, as his followers’ count fell from 53.4 million to 53.1 million.

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Social media marketing: Six trends to keep your eyes on

Social Media is Marketing the Future

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you are not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience’s engagement. Social media marketing can help with many goals, such as increasing website traffic, building conversions, raising brand awareness, creating a brand identity and positive brand association and improving communication and interaction with key audiences. As social media marketing plays a vital role, following are the six trends to keep your eyes on:

 

Instagram has over 700 million monthly active users, less competition and a more engaged audience than other social media giants like Facebook or Twitter. This presents businesses with an opportunity to market their products to a more targeted and interested audience without spending an enormous amount of money on paid advertising. Instagram stories have a slideshow format and are only live for 24-hours. Instagram stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks.

 

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. However, growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand is not that simple. Some of the main ways, businesses use Twitter include sharing information and content, driving engagement for promotional activities, interacting with consumers, networking, branding and reputation management.

 

A Chatbot is a program that mimics human interaction. It automatically chats with internet users and gives a series of pre-prepared answers according to what they ask. It is an interactive FAQ tool that becomes more and more useful as you add more and more questions and answers to it. User engagement drives conversions. Chatbots can lead users on an Easter egg hunt or chat about the sports team they hate. The limit is up to our imagination.

 

Live chat is a must-have tool for your business. The biggest live chat benefits include the increase in sales, efficiency, and improvement in customer service and loyalty, customer convenience, proactive outreach; reduce expenses, faster solution to problems, competitive advantages, and reports and analytics.

 

They got to make themselves known by a wide public, bringing about a confrontation that led to a better definition of their roles. While VR has proven to be the evolution of gaming, AR has found its way in communication and marketing. With the new AR features on the iPhone X (and 8), you can expect a lot more AR related content being generated, and consumed, in 2018.

 

Voice search queries will push SEOs to focus on even longer long-tail keywords and create content specific to the needs of spoken searches.

To know more about the brand marketing, click here. I hope it helps. Stay safe!

 

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Why Social Trading is the Future

Social Trading Online Community

Social trading is being hailed as one of the best things to have happened to the online trading community in recent times, for good reasons. Its emergence has been made possible thanks to the internet revolution, which has enabled traders everywhere to access information and tools that were not attainable previously.

In times past, investing in commodities, forex, and indices required professional know-how and skills. Now, instead of depending on your own wisdom, you can rely on the knowledge, experience, and trading habits of other advanced traders to gain from the market. That’s the concept of social trading. But just what is social trading?

What is Social Trading?

Put simply, social trading (also known as copy trading) is a service that enables investors to copy the trading operations of professional traders. The service makes it possible for beginners to link their trading accounts to those of expert traders and replicate their trades automatically. No knowledge of the financial market is required to execute social trading.

With social trading, newbies follow the trading practices of successful traders in real time and copy their trades. Individuals build a network of traders by following advanced traders in the same way it is done on social media platforms like Twitter. Investors can trade socially on trading platforms that have copy trading functionality.

Some of these platforms include eToro, Zulu Trade, xSocial, and the MetaTrader 4 from MetaQuotes. Outside of these, many other brokerage firms allow novices to connect their accounts to those of advanced traders. Consequently, when the professional trader that is being copied exits the trade or triggers other trading feature such as the stop-loss order or take profit, the linked account replicates this practice automatically.

Social trading networks like eToro spot a “Leader Board” which lists the names of traders from top to bottom (with the most successful being at the top) based on their trading performance. This board helps make it easier for novices to identify the best performing traders to follow.

Why is Social Trading the Future?

We live in an incredibly busy world with an often frantic pace of life and busy minds. The fact that we spend most of our time rushing, trying to catch up with all of the tasks and responsibilities of the modern life means we have less time to invest in improving our trading skills.

This means that finding someone who is really great at trading is our best chance at gaining from the markets. Social trading enables traders to entrust their funds to capable hands where they know the money will be much safer.

It takes skills to beat the market regularly. Professional traders have the time to hone their skills and know where to access the right information. And while being busy may not always intrude into the rest of people’s lives, it affords them less time to acquire the necessary skill.

Social trading offers traders the opportunity to invest their funds smartly while still going about their busy lives. Those whose lives will continue to get more hectic than ever will always take the chance. The emergence of new trading tools will make social trading a lot more convenient.

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