Bitcoin, Ethereum Gain Despite Crypto Market Slump

The Current Crypto Market

It’s been a mixed second week for the crypto market ever since news broke that the US Commodity Futures Trading Commission (CFTC) is conducting a probe into the activities of several cryptocurrency exchanges. The action, which was necessitated by the launch of Bitcoin (BTC) futures by CME Group in late 2017, aims to look into the activities of cryptocurrency exchanges such as Coinbase, Bitstamp, Kraken, and itBit after it emerged that manipulative trading could have distorted the value of Bitcoin futures.
The move is seen as a way for the regulators to tighten control over trading schemes that can be used to manipulate the price of Bitcoin futures, which is under government’s control. Days after the announcement was made, all of the top 100 digital currencies by market capitalization fell, with the total cryptocurrency market capitalization falling by as much as $20 billion on June 10, per

Coinmarketcap.

Bitcoin lost around 5 percent of its value on the day after it traded at $7,244. On its part, Ethereum lost about 6 percent of its value, trading at around $568. Other losers included EOS and IOTA (MIOTA). The downward trajectory continued as Bitcoin traded below the $6,500 mark as the value of Ethereum dipped below $500 over the course of one week. However, it now appears that some cryptocurrencies are back in green, leaving the rest swimming in a sea of red.

Bitcoin and Ethereum Lead Recovery

Despite the losses suffered, it appears that a recovery could be coming after four out of the top ten digital currencies saw slight gains on June 17. Also, the market capitalization of all coins has since increased to $280 billion from a midweek low of around $264 billion.
Bitcoin gained slightly after it traded at an average of $6,505. Similarly, Ethereum recorded an increase of about 0.35% as it traded at around the $500 price mark. If you are willing to look past the top ten coins though, you will be impressed the most by the performances of the Binance Coin (BNB) and VeChain (VEN), which recorded 8.4 percent (now trading at $17.15) and 6 percent (currently trading at $3.11) gains respectively.

Cryptocurrency Market Keeps Sliding for the Rest

While the continued rally of cryptocurrencies like Bitcoin and Ethereum signal that a recovery may not be far off, crypto enthusiasts still have a cause to worry as other major coins show no signs of improvement. Deep down the bottom is IOTA (MIOTA), which lost around 2.16 percent of its value and now trades at $1.18.
EOS supporters who are hoping for a revival also have some waiting to do, as the currency lost around 1.3 percent of its value over the past 24 hours, trading at about $10.58.

 

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How Is Bitcoin Marketing Itself

As a result of the Greek economic downturn and financial crisis as a whole, Bitcoin found itself at the centre of the news debate. Due to its natural characteristics, its decentralised platform, and ultimately its fascinating make-up due to the blockchain technology on which it is based, Bitcoin offers an exciting new wealth of opportunities. With the development of the bitcoin gambling casino which has introduced provably fair gaming to the online world and implementation by brands such as Subway and Steam, the cryptocurrency is continuing to grow. Despite numerous restrictions being placed on Bitcoin, the debate around its potential is continuing, and in turn the cryptocurrency has begun to market itself. Here, we’re taking a look at how.

The Characteristics Of Bitcoin

There are numerous exciting opportunities which Bitcoin provides, and a lot of these come from the characteristics behind the blockchain technology which makes up the cryptocurrency. Firstly, the decentralised element to the Bitcoin offers numerous advantages which is actually leading to disrupt numerous financial institutions. Despite its unpredictability and its evolution under the auspices of a nebulous entity, it is this challenging nature which is actually attracting numerous investors. The cryptocurrency is almost completely anonymous, and as such, many users feel protected when making purchases.

The blockchain technology itself is also exceptionally secure, with fraud being somewhat deterred by the make-up of the cryptocurrency. All of these characteristics have gradually marketed themselves, and with the boom in investment, more individuals are turning to this cryptocurrency as an alternative payment method.

Price Performance

A major indicator of the cryptocurrency’s growth is its price performance, and with the huge amount of investment going into the currency in recent months, it’s unsurprising to see that the price has boomed. Despite many critics believing that the currency remains unstable, the Bitcoin is marketing itself as a well-performing investment opportunity for many. While many are concerned about the regulations which are beginning to be imposed, these will only stabilise the cryptocurrency, further opening opportunities for use.

 

Fear By Financial Institutions

One of the major marketing aspects for Bitcoin is the fear it has imposed in some traditional financial institutions, which may now have to evolve their techniques in order to keep up with this ever-growing technology. While traditional financial institutions may see this as a negative, consumers and individuals will see this as a positive, as banks will now have to adapt their methods in order to keep funds as secure, yet accessible, as possible. Some financial institutions, such as Barclays, have already started to adopt cryptocurrency and blockchain technology, and have begun discussions with regulators on how to bring this technology into play more efficiently. With big brands such as these, alongside the likes of Subway, Microsoft, PlayStation and more embracing this technology, Bitcoin is being marketed in more ways than ever before.

While many associate Bitcoin with having an image issue, in modern times, this is very much the opposite. With increasing regulations being implemented, Bitcoin is only going to stabilise more efficiently, and as a result grow with more investments. Since the boom, Bitcoin’s marketing has been handled by the news and simply by word-of-mouth.

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