How To Choose The Right Mobility Scooter For You

 

When it comes to choosing the right mobility scooter for you, it’s easy to get caught up in the moment and choose a mobility scooter based on appearance, rather than one that accommodates all your individual needs. With such a wide range of motability scooters to choose from, when choosing the right mobility scooter for you, it is paramount that you take your personal needs into consideration, as well as your budget, to ensure your new set of wheels can help you get around with ease. Find out exactly how to choose the right mobility scooter for you below.

Your Budget

When deciding what mobility scooter to buy, there are several things you need to consider. The first step to choosing the right mobility scooter for you is by considering how much you are willing to spend on your brand-new mode of transport. Mobility scooters are available at all prices, and even some of the top of the range mobility scooters are affordable. There are numerous things that affect the price of a mobility scooter, including whether it is a 3-wheel or 4-wheel scooter, for example. Whilst 3-wheel scooters often offer far more legroom than a 4-wheel mobility scooter, 4-wheel scooters are much more stable.

Mobility Scooter Weight

The last step towards choosing the right mobility scooter for you is to consider the mobility scooter weight. It is paramount that you choose a mobility scooter that is suitable for your weight, otherwise the mobility scooter may become unstable, and you may attain injury. As a result, when choosing a mobility scooter that is right for you, it is important to keep in mind that if you buy a mobility scooter with a recommended weight capacity that is lower that your actual weight at time of purchase, the warranty will be invalid.

Types Of Journey & Terrain

The next step towards choosing the right mobility scooter for you is to consider the types of journeys you plan to make using your mobility scooter. For example, if you are a planning to make short, everyday journeys on mostly flat terrain, such as trips to the local supermarket, a Class 2 mobility scooter could be the perfect option for you. Alternatively, if you plan to mainly use the mobility scooter for days out with friends and family, the Class 2 boot scooter is great. Not only can this scooter be easily folded, but because it can be taken apart, it provides fuss-free travel for everyone involved. However, if you live in an area that boasts uneven terrain, you will significantly benefit from choosing a Class 3 scooter that you can use on the road, as well as roadside.

Storage Facilities

The third step towards choosing the right mobility scooter for you is to consider where you plan to store your mobility scooter. Knowing where you will store your mobility scooter when it is not in use is essential to ensure your mobility scooter’s safety. Ideally, your mobility scooter should be kept in a secure and dry place to ensure it stays in top condition, away from the eyes of others. If you have nowhere to store your mobility scooter externally, you should consider whether or not you will be able to get it through doorways. If you have restricted access, portable mobility scooters that fold and can be dismantled with ease may be the best option for you.

Comfort

In order to choose the right mobility scooter for you, you must consider if you have any existing medical conditions that may affect the use of your mobility scooter. If you suffer from arthritis, for example, you may want to choose a mobility scooter with lots of legroom, such as a Class 3 mobility scooter, to accommodate swollen joints for a comfortable journey time and time again.

As you can see, choosing the right mobility scooter for you is based on much more than simply the speed and appearance of the scooter, and with so many options available, the process of choosing the right mobility scooter for you can be a daunting experience. However, it doesn’t have to be. By taking the factors listed above into consideration, you can find a suitable mobility scooter with ease, perfect for all of your individual needs.

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Instagram to Launch Video Channels to Compete With YouTube and Snapchat

 

Facebook-owned Instagram social media sets out to launch a completely personalized video feed worldwide. The Explore channel is going to help you discover brand new footage which is going to be adaptable and adjustable to your own preferences. Basically, as you go on and like different posts and photos, Explore is going to adjust the videos which are posted on your feed based on the collected data.

Furthermore, in order to restrict a certain type of video posting, Explore would provide you with the option to tap on the “See Fewer Posts like This” button. This would provide you with a chance of limiting the amount of videos which are posted to your feed. Even though US citizens have already been using this particular feature for a few months now ever since April, on the 26th of July the feature was launched globally.

Competing With Snapchat and YouTube

Instagram is without a doubt in the top 5 of social media websites. However, it is clear that the company wants to put a significant emphasis on videos and prioritize them as the application grows and goes forward in the industry. The social media recently boosted the amount of videos you can upload. Its latest and most current intentions are to make videos easier to discover based on the personal preferences of every single user. On the 26th of July Instagram officially launched the “videos you might like” tool kit which provides a particularly individualized list of videos.

Reasons for the Change

Now, the first thing that has to be mentioned is that the video preview is going to present you with the entire clip and it’s also going to present you with a list of other videos that you might find enjoyable. The assumption is based on the overall activity that you exhibit in the social media. The overall time which people spend on watching videos on Instagram has effectively increased with more than 150% over the last 6 months. The intention of the company is to capitalize on that trend by making it easier for people to discover clips they might find enjoyable.

The Explore Page

You can find the personalized channel on the Explore page of Instagram. It depicts photos as well as videos that you might find enjoyable. As you scroll through the Explore grid, you can also take a look at the “Featured” channels which are going to be filled with specific videos covering topics like the 2016 Olympics, Halloween, New Year’s Eve and many of the kind.

The intuitive software gets better the more your activity increases. Basically the more posts you like, the more Explore is going to pick up the trends and provide you with appropriate suggestions.

 

Most Effective Tips for Making Your Content Go Viral

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How digital marketing can grow your business

 

Digital marketing is an essential element of any modern business. The fact is that even if your company doesn’t do business online, your potential clients and customers do. Whatever sector you are engaged in, you need to reach out to them to let them know that you exist and why they should consider engaging your services.

Building a digital marketing strategy needn’t be expensive, and you don’t need to have a full-time digital marketing department. What is essential is working out a strategy that is right for your business, and implementing it. This may involve outsourcing or just dedicating a few hours a day to managing your digital promotion. A considered digital marketing strategy will enable you to focus your resources effectively and reap maximum benefits from the results.

 

Expand your market reach

Digital marketing, via your website, social media, emails and other online methods, enables you to communicate instantly with a worldwide audience. No other form of marketing or advertising gives you a global reach and at no extra cost to your promotional budget.

 

Build stronger relationships

As well as attracting new custom, digital marketing can help you to build a stronger relationship with your existing customer/client base. Social media platforms, such as Facebook, Twitter and Instagram, allow you to directly engage with your customers, making a personal connection that is invaluable when developing brand loyalty.

 

Improve your visibility

Search engines generally favor websites that publish original content, meaning that this will give your business higher search rankings and therefore greater visibility. The more traffic that you attract, the better your visibility will be. Understanding SEO will help you to tailor your website’s content and design to make sure that anyone looking for the services that you provide will see your site first.

 

Post great content

Original content will always trump advertising, because while people ignore or block ads, they actively seek out interesting content in the form of articles, videos and image. Using a professional web content company allows you to regularly publish unique, high-quality content on a regular basis that will not only attract new visitors to your website but keep existing visitors coming back for more.

 

Analyze data

Digital marketing is not only a way to tell clients/customers about your business, but it is also a way to find out about what they are looking for. This can be done directly, via online or email surveys, or by encouraging them to review your products, or indirectly, by analyzing their spending habits, age range, average income, geographical location and so on. A few basic facts such as these can provide a wealth of valuable information that you can use to improve their experience and ultimately help your business grow.

Digital marketing is effective enough to be a million-pound business in its own right, but there’s no reason why it has to cost your business a fortune. Effective use of resources and understanding the tricks of the trade will enable you to compete with the big boys and use digital marketing to continue expanding in the modern age.

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Most Popular Social Media Apps

For any brand, it is imperative to understand which social media apps are popular. You should do a market analysis so that you can tell which apps most of your customers are using. Online shopping has been integrated with social media apps, and as long as you can understand the shopping behaviors of your potential customers, then you will be able to get a huge share of the market.

 

Why Use Social Media

Social media has taken over the marketing industry to a great extent, there fore it is imperative to learn more of the benefits of Social Media Marketing.  A number of studies indicate that most customers discover new items through social media. With the advance of technology, most shoppers use mobile devices for general browsing, and this is what necessitated the introduction of social media apps. Some of the benefits that you stand to gain through social media apps include:

Benefits  of Social Media Apps

  • Get to promote your brand through posts and links to the products that you want to sell. This is a very simple, but quite effective method of marketing, which allows you to target specific people.
  • You will increase your turnover and revenue by embracing social media marketing.
  • Social media provides consumer insights and demographics, which you can rely on to make informed marketing decisions.

Instagram allows you to promote your brand extensively, through images. You will be able to find creative images, which you can be used to introduce new products and promote existing merchandise. People seem to appreciate the visual content to a great extent, which has made Instagram, become a big hit.

 

With the option of posting updates, Twitter has become one of the best social media apps for sending messages to your target audience, in the form of tweets. There is a limit of 140 characters, and as such, you should come up with precise posts that relay your message effectively. Twitter gives you the benefit of tracking your conversations and how viral the post goes.

If you are looking for professionals that can help you grow your business, then you should get active on LinkedIn. Put up an appealing profile page, which allows people to be able to get all the details about your company. You can use LinkedIn to promote your business through these professionals.

 

Facebook appears to be the mother of social media, and it has done incredibly well to keep up with the trends. This is, by far, the largest social network, and as long as you can understand how to make use of it, you will have a great opportunity to reach out to potential customers. With Facebook, you can post content, images and even videos, which allows you to reach a wider target audience. Every brand should be on Facebook and learn how to use it, in a professional manner.

These are some of the main social media apps, which can be used for different purposes. If you choose to use social media marketing as the main method of promoting your business, then you need to take note of these social media apps.

 

 

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3 Tips for Accounting Firms Who Want to Remain Relevant

 

Evolution of Technology in Business

The evolution of technology has introduced new fears in the corporate world. Many companies and professionals fear that automation of services will render them irrelevant in the market. The reality is that companies and individuals can now learn how to file their taxes online. Clients can also install accounting apps and programs to keep records and prepare financial reports. However, automation of accounting operations does not mean that accounting firms are redundant. The tips outlined below will help accounting and bookkeeping businesses to remain relevant in an evolving corporate world.

1. Continuous Learning

Firms must invest in continuous learning to remain relevant in a changing environment. Accountants should stay updated with new technologies, trends, programs, and apps in the field. Clients expect accounting firms to use the latest technologies and abide by any new laws in accounting. Hence, managerial teams must ensure that their accountants are exposed to the latest trends in the field. For instance, accounting firms can collaborate with organizations that offer AFSP online courses. Such courses help accountants gain certification, including learning the prevailing rules in filing taxes.

This professional education should also include basic programming languages. The corporate world is evolving towards automated services. Beyond learning the mainstream accounting systems, accountants should learn basic programming languages to handle the systems more efficiently.

2. Flexibility

Change is inevitable in the corporate world. Accounting firms have no control over the speed of change or evolution of technology in the field. The best approach in such an environment is to show flexibility and accept change. One reason why many professionals and corporations become irrelevant is that they insist on the traditional ways of doing things. Many are stuck in one way of handling the accounting function and sell the same to their clients. Accounting firms must encourage their teams to adopt new changes and adjust their strategies as fast as possible. As the firms encourage continuing education, professionals must be willing to implement new skills and knowledge immediately.

3. Maintaining Integrity

Business owners hire accounting firms based on their core values, including their commitment to excellent services. Sometimes firms are slow in adapting to the latest trends especially when the trends involve new technologies. However, clients are patient to work with such firms if the firms can be trusted. Trust is an important component of business relationships. Accounting firms are contracted to handle a sensitive function in organizations. The management depends on financial reports to make decisions. Hence, accounting firms must fulfill their obligations and provide accurate and timely reports. Integrity includes honoring the terms in each contract and delivering every promise to clients.

Conclusion

Accounting firms can remain relevant for decades, despite the continuous changes, if they learn to prepare for change. The management must invest in their team members by offering training and development opportunities. In addition, accountants must learn to adopt new ways of doing things fast, including new systems and programs if they want to stay on top.

 

 

 

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New Year’s Day 2018 – Wall Street

 

New Year’s Day, also called simply New Year’s or New Year, is observed on January 1, the first day of the year on the modern Gregorian calendar as well as the Julian calendar.

In pre-Christian Rome under the Julian calendar, the day was dedicated to Janus, god of gateways and beginnings, for whom January is also named. As a date in the Gregorian calendar of Christendom, New Year’s Day liturgically marked the Feast of the Naming and Circumcision of Jesus, which is still observed as such in the Anglican Church and Lutheran Church.[2][3]

In present day, with most countries now using the Gregorian calendar as their de facto calendar, New Year’s Day is probably the most celebrated public holiday, often observed with fireworks at the stroke of midnight as the new year starts in each time zone. Other global New Year’s Day traditions include making New Year’s resolutions and calling one’s friends and family.[1]

In Christendom, under which the Gregorian Calendar developed, New Year’s Day traditionally marks the Feast of the Circumcision of Christ, which is still observed as such by the Anglican Church and the Lutheran Church.

Mesopotamia (Iraq) instituted the concept of celebrating the new year in 2000 BC, celebrated new year around the time of the vernal equinox, in mid-March.[4][5] The early Roman calendar designated March 1 as the new year. The calendar had just ten months, beginning with March. That the new year once began with the month of March is still reflected in some of the names of the months. September through December, our ninth through twelfth months, were originally positioned as the seventh through tenth months. (Septem is Latin for “seven”; octo, “eight”; novem, “nine”; and decem, “ten”.) Roman legend usually credited their second king Numa with the establishment of the months of January and February. These were first placed at the end of the year, but at some point came to be considered the first two months instead.

The January Kalends (Latin: Kalendae Ianuariae) came to be celebrated as the new year at some point after it became the day for the inaugurating new consuls in 153 BC. Romans had long dated their years by these consulships, rather than sequentially, and making the kalends of January start the new year aligned this dating. Still, private and religious celebrations around the March new year continued for some time and there is no consensus on the question of the timing for January 1’s new status.[6] Once it became the new year, however, it became a time for family gatherings and celebrations. A series of disasters, notably including the failed rebellion of M. Aemilius Lepidus in 78 bc, established a superstition against allowing Rome’s market days to fall on the kalends of January and the pontiffs employed intercalation to avoid its occurrence.[7][8]

In AD 567, the Council of Tours formally abolished January 1 as the beginning of the year. At various times and in various places throughout medieval Christian Europe, the new year was celebrated on December 25 in honor of the birth of Jesus; March 1 in the old Roman style; March 25 in honor of Lady Day and the Feast of the Annunciation; and on the movable feast of Easter. These days were also astronomically and astrologically significant since, at the time of the Julian reform, March 25 had been understood as the spring equinox and December 25 as the winter solstice. (The Julian calendar’s small disagreement with the solar year, however, shifted these days earlier before the Council of Nicaea which formed the basis of the calculations used during the Gregorian reform of the calendar.) Medieval calendars nonetheless often continued to display the months running from January to December, despite their readers reckoning the transition from one year to the next on a different day.

Among the 7th century pagans of Flanders and the Netherlands, it was the custom to exchange gifts on the first day of the new year. This custom was deplored by Saint Eligius (died 659 or 660), who warned the Flemish and Dutch: “(Do not) make vetulas, [little figures of the Old Woman], little deer or iotticos or set tables [for the house-elf, compare Puck] at night or exchange New Year gifts or supply superfluous drinks [another Yule custom].”[9] However, on the date that European Christians celebrated the New Year, they exchanged Christmas presents because New Years’ Day fell within the twelve days of the Christmas season in the Western Christian liturgical calendar;[10] the custom of exchanging Christmas gifts in a Christian context is traced back to the Biblical Magi who gave gifts to the Child Jesus.[11][12]

Because of the leap year error in the Julian calendar, the date of Easter had drifted backward since the First Council of Nicaea decided the computation of the date of Easter in 325. By the sixteenth century, the drift from the observed equinox had become unacceptable. In 1582, Pope Gregory XIII declared the Gregorian calendar widely used today, correcting the error by a deletion of 10 days. The Gregorian calendar reform also (in effect) restored January 1 as New Year’s Day. Although most Catholic countries adopted the Gregorian calendar almost immediately, it was only gradually adopted among Protestant countries. The British, for example, did not adopt the reformed calendar until 1752. Until then, the British Empire  – and its American colonies  – still celebrated the new year on 25 March.

Most nations of Western Europe officially adopted 1 January as New Year’s Day somewhat before they adopted the Gregorian Calendar. In Tudor England, New Years Day, along with Christmas Day and Twelfth Night, was celebrated as one of three main festivities among the twelve days of Christmastide.[13] There, until the adoption of the Gregorian Calendar in 1752, the first day of the new year was the Western Christian Feast of the Annunciation, on 25 March, also called “Lady Day”. Dates predicated on the year beginning on 25 March became known as Annunciation Style dates, while dates of the Gregorian Calendar commencing on 1 January were distinguished as Circumcision Style dates,[14] because this was the date of the Feast of the Circumcision, the observed memorial of the eighth day of Jesus Christ’s life after his birth, counted from the latter’s observation on Christmas, 25 December. Pope Gregory acknowledged 1 January as the beginning of the new year according to his reform of the Catholic Liturgical Calendar.[15]

 

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How to Raise Money to Pay for Your International Relations Degree

 

 

Today we live in a highly interconnected, globalized world. Every facet of our lives is affected by the fact that we are part of an international community, and not just individual nations with no common link or cause. While on the international stage there may still be violent disagreements between different countries, cultures, and political ideals, there is now far more that unites us than divides us. We are all embroiled in the same struggle with our fellow humans, a struggle for freedom, peace, and prosperity.

However, it is not always easy to make sense of the subtle and delicate interplay between all the different cultures and forces that exist on the Earth. As much as we would all like to get along effortlessly and to join forces in trying to make the world the best place that it possibly can be for us all to live in, the world is just more complicated than that.

Online degrees are a wonderful development in the field of education, they allow for anyone to study from home, to better themselves, and expand their options for the future. Studying an international relations masters degree online opens the door for anyone to learn about international relations. While online degrees are much cheaper than their campus counterparts they aren’t free, and for many people the expenditure is still significant.

In this article we take a look at some simple things that you can do to earn money towards studying an international affairs masters.

Get a Job!

Ok so this one might seem too obvious to be worth mentioning, but the reason that many people don’t choose to find a job as a way of earning money for their degree is because they assume they will have to quit once they start studying. You can choose to find a position that only requires a few months of work and then leave to pursue your studies, or, owing to the flexibility of online degrees, you can continue to work while you study. Most universities, such as Norwich University, allow students to study either part time or full time. Part time studying is perfect for those who want to work while they study.

Sell Old Stuff

We all have clutter lying around out homes, stuff that we have amassed over the years but no longer have a use for. This stuff can be a potential goldmine, one that many of us don’t even realize that we are sitting on. Even the stuff that seems to be of little value to you could be worth something to someone else, it is always worth listing your unwanted items online. You can now even sell stuff through Facebook.

Work Odd Jobs

Sites like Craigslist or Fiver allow anyone to post an ad offering their services for odd jobs. They are a great way of earning a little extra cash. Obviously you aren’t going to make any life changing amounts, but as a way of earning some extra cash to put towards your studies they are very effective.

If you’re getting ready to study your international relations degree then you will want to put a bit of money together beforehand, not only for your studies but to ensure that you can afford to have a bit of fun at the same time.

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How To Become A Successful Entrepreneur

If it’s your goal to be an entrepreneur, then it’s important to know what it takes to excel in the role. Don’t let anyone tell you that you’re not cut out for the job. If it’s what you want to do, then set it as a goal and work toward achieving results.

Unfortunately, it’s not going to happen overnight. You have to be willing to put in long hours and be determined to keep going no matter what. Believing in yourself and your abilities is half the battle. To help you in your entrepreneurship endeavors and increase your confidence, here’s how to become a successful entrepreneur.

Always be Networking

Always be networking and building relationships wherever you go. A lot of the time, business is about who you know and people having your back throughout the process, supporting your decisions and offering useful insight and advice. You want to get to know people who are equally invested in being a successful entrepreneur and who you can exchange ideas with to help each other succeed. You never know who will turn into a client or help you gain a big break for your company.

Educate yourself on Various Topics

Don’t limit yourself to what you know. Expand your horizons and understand what it means to run a business as a whole. Invest time in subject matters like finance, operations and IT. If the cloud interests you, take the time to investigate more about it and how a trusted CASB can help you keep your business and its data secure when using cloud services. While you may not be in charge of these tasks once you build your team, you do want to have an understanding of these areas and know what’s going on within your company at all times.

Work Hard

Working hard seems obvious, but a lot of people don’t make it because they choose not to put in enough time and energy to build a fully-fledged business. You need passion and enthusiasm behind your project. There’s no room for complainers or whiners when it comes to being a thriving entrepreneur. Challenge yourself and don’t let fear get the best of you. Keep your focus by taking care of yourself and setting goals that align with your business plan. Roll up your sleeves and dive in with a positive attitude and keep your head down. Once you’ve got your business printing the distance, you can consider adapting your work ethic.

Take Risks & Trust yourself

Get comfortable taking risks and not always being able to predict the future. Do the work, make the calculations and then trust that you’re making the right move. You won’t grow and learn if you don’t stretch yourself and try new options. No one ever made it big by staying where they were or doing what they’ve always done. Learn to listen to your gut and make decisions quickly and efficiently to keep the business heading in the right direction.

Conclusion:

Don’t let anyone ever tell you that you don’t have the talent to be a business owner. Use these guidelines to understand what you need to do and then give it your all. This is how to become a successful entrepreneur.

 

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Bitcoin The Hottest Topic in World Currency

 

Bitcoin surged to a fresh all-time high on Thursday hitting $5,231, eclipsing the previous record of $5,014 hit in early September. The cryptocurrency is now up more than 420% for the year.  So far, investors and customers have shrugged off negative commentary about cryptocurrencies, despite being unable to break into the U.S. markets.

In September, Chinese authorities banned exchanges that deal in crypto currencies. They also banned initial coin offers which are the way most digital currencies raise capital. This has further perpetuated the rally, since there is a limited supply on the amount of a crypto currency that can be mined. With supply contained by regulators and demand increasing, the price of bitcoin is getting forced higher.

There have been reports floating during the past week that China might allow cryptocurrency exchange as well as ICOs. Sources cite Chinese regulators saying that bitcoin trading will likely resume with more regulation. This could include new licensing and anti-money laundering regulations.

SEC Does Not Give Its Blessing to Bitcoin

To date, the Securities and Exchange Commission (SEC), which is the main U.S. securities regulator, has not given its blessing to crypto currencies. Without consent from the SEC mainstream trading is not possible. Their unwillingness to consider bitcoin has frustrated exchange applicants who are now withdrawing their applications. This will likely be a long process, and need consent from congress as a new currency that is potentially subject to manipulation, would undermine the U.S. dollar. Bitcoin is a treat to the greenback globally, which will make it difficult for the digital currency to gain widespread acceptance in the United States.

Swedish Officials Pay Debt in Bitcoin

Swedish regulators with the Swedish Enforcement Authority has paid a debt with bitcoin. This is the first time the enforcement agency in any country has accepted bitcoin as a currency that is paid directly to a government.

Swedish authorities see bitcoin as an asset that can be used to make payment and its increasing acceptance will provide an alternative method for payments of debt. While the Swedish authorities are used to handling these issues through the banking world, they also take payments which need to be converted into cash.  By taking bitcoin, they greatly enhanced their ability to retrieve debts. In this regard, it seems the Swedish Enforcement Authority will likely continue accepting bitcoin for debts citizens wish to settle.

 

Bitcoin prices have broken out to fresh all-time highs pushing through the highs made in September, and poised to test higher levels.  Support on Bitcoin is seen near the 10-day moving average at 4,576.  Volume on the breakout is average, which does not add to the accelerating in prices.  Bitcoin prices are experiencing accelerating positive momentum as reflected by the relative strength index (RSI). The index is a momentum oscillator that also measures overbought and oversold levels. The currency reading on the RSI is 75, which is above the overbought trigger level of 70, which could foreshadow a correction. Reading below 30 on the RSI are considered oversold.

 

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5 Obvious Mistakes That You Must Avoid to Make SEO Efforts Effective

 

 

 

The New Digital Age of Marketing

In today’s digital age, every business strives to gain competitive advantage through digital marketing. SEO is an instrumental factor in expanding the digital marketing landscape. It aims at increasing the visibility of a website on a search engine.

However, the expansion of digital marketing also has certain drawbacks. The search marketers need to identify certain essential points to remember before conducting SEOs. The significant areas of focus for are the constant algorithm updates posted by search engines. For instance, Google has various algorithms for compliance, like Panda, Penguin, Hummingbird, etc. explained later in points below. Apart from algorithms, there also has been an entry of many fake websites in digital marketing providing misinformation which need to be checked. Following are five obvious SEO mistakes that you can avoid in your digital marketing blogs:-

1) Avoid stuffing of keywords

We all know that keyword management is the core of SEO process. Achieving Keyword optimisation is every search marketer’s dream. For that, there are many different technological solutions based on machine learning. These solutions also improve the ranking of a website on the search engine’s search results. However, many times in a quest to achieve a higher rank in search results, search marketers overuse certain keywords. They repeatedly use the keywords thinking that maximum search traffic can be attracted to their websites.

 

But you should strictly avoid this, as certain search engines have officially forbidden keyword stuffing through their algorithm updates. For instance, the “Hummingbird” algorithm update of Google on 22nd Aug 2013 strictly forbids the overuse of keywords. Thus, this is one miniscule SEO mistake you can avoid on your blogs.

2) Prevent irrelevant, spam links and broken links on your SEO website

At times, SEO websites itself have many spam links or irrelevant links which distract the customers. This might discourage a lot of search traffic for your website and will also affect your search result rankings. Also, search engine algorithms will impose some penalty on your website if the links are spam or irrelevant. For instance, the “Penguin” algorithm update by Google on 24th April 2014 forbids spam and irrelevant links on an SEO website. As a result, instead of positive digital marketing, it might lead to negative impact on the image of your site.

To avoid this, you can use backlink checker tools which continuously conduct a comparative check of your website’s links with the search engine’s algorithm updates to ensure that there’s no violation.

Broken links are incomplete links which lead your customers nowhere and negatively affect your website. You can easily prevent broken links on your site by simple careful monitoring

3) Avoid Plagiarism and Duplication in your website’s content

Among the significant problems in Digital Marketing are plagiarism and duplication of content. There has been a considerable amount of copying and duplication of content by fraudulent websites from the original content of authentic sites. Copy pasting or plagiarism discourages the digital marketing industry. While duplication can also be unintentional, but it still affects the websites. There have been algorithm updates of certain search engines over this issue.

For instance, on 24th Feb 2011 Google introduced “Panda” update to check plagiarism and duplication. So if you conduct digital marketing on Google, make sure you avoid plagiarism and duplication. You can approach the services offered by Joel House Search Media Brisbane. They will make sure to provide you with the best possible services at the minimum possible prices.

4) Avoid thin content and advertise-oriented content

 Most of the times SEO websites, to make quick and easy money, resort to posting heavily ad-centric content which lacks appropriate quality. As a result, such thin content does not help the online customers at all. This, in turn, will divert all the search traffic from your website. Recently Google introduced an algorithm update named “Fred”, on 8th March 2017 which strictly forbids heavy advertise and low quality in SEO content. Thus, you must ensure that your website provides quality and relevant content with minimum ad-traffic.

5) Improve your website’s Mobile usability & create a mobile version of your site

Many businesses which indulge in digital marketing only have a desktop site. And as you know that today most of the customers conduct their online searches on their mobile phones, they may be discouraged from visiting a desktop-only site. In fact, Google also had introduced an algorithm update named “Mobile”, on 21st April 2015, making it mandatory for SEO websites to have a mobile version of their sites to improve their mobile usability. So you must make sure that you create a mobile version of your website.

Conclusion

Digital marketing is a big ocean of marketing opportunities with the help of SEO. But certain points need to be taken care of such as search engine algorithm updates and misinformation. The algorithm updates like Penguin, Panda, Fred, etc. aim at checking content related factors like plagiarism, spam links, etc. So make sure that you comply with all these algorithms and avoid mistakes on your SEO blogs.

 

Author Bio: Christopher Jones is a serial entrepreneur, an angel investor and also a founder and former CEO of a digital marketing agency. He also has been an author of a best-selling book on SEO management. In this post, he has mentioned about the common problems that we can see in blogs as well as how it can be avoided for betterment. He has also mentioned about Joel House Search Media Brisbane services here.

 

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