What Role Does a Modern Marketing Database Play in a Client-Centric Company?

Have you ever stopped to think what the entries in your customer database and marketing database are? Each entry is a potential lead that can bring more sales to a company. A marketing database has all the details of your existing customers and your potential customers. It is the operational tool of your marketing team that tracks the prospect of sales and profit. An excellent marketing database can not only track opportunities, but it can also collect leads, gather new information about potential customers and help in the analysis of your lead generation activity.

Why does your company need a marketing database as well?

An excellent database of customer intelligence will be able to provide you with all the details including the kind of research they are doing on your brand, their initial contact point (social media and search engines) and their actual activities on your website. A good database is like a complete storybook with each entry representing a short story including the type of relationship between brand and customer, and the profit each sale generates. Since each entry brings forth fresh data about the customer and the brand, you need to refresh your database on a regular basis.

How are most companies gathering so much data?

A vast majority of the upcoming brands and online businesses are utilizing third-party data vendors to collect actionable data. It might sound simple for those with a working knowledge of database management, but it can be difficult for the ones taking baby-steps in the realm of database administration. Regular updating can involve third-party data vendors. When that happens, data becomes too diffuse. Superficial data sets can cause functional data to reduce significantly. In these situations, a data expert can always help you filter out relevant data and make room for new actionable data in the store.

Utilizing multiple databases for optimizing marketing campaigns

Always remember to streamline your data vendors, even when you are using third-party data. In most cases, companies do employ several data sources for populating their marketing platforms. One of them usually provides the marketing leads, and the others typically provide the accounts. In these cases, you will need the help of a database administrator to ensure the authenticity of your data and to remove redundancy in the database. In most cases, social media, search engine data and application data prove to be valid sources of data for multiple marketing databases. Modern companies often use various data sources for achieving short-term wins and for streamlining long-term data collection efforts.

Modern trends in database marketing among customer-centric companies

In reality, most businesses are suffering from infobesity at this time. They are drowning in uncharacterized data, and they need references to help characterize them. Thankfully, new data management tools have evolved with techniques to sort through humongous quantities of data (big data) and leverage digital behavior of customers for an increase in efficacy of the process. Database marketing is shepherding a new era where companies can contextually utilize relevant customer insights to deliver hyper-personalized products and services to the modern customer.

Author Bio:

Sujain Thomas has been working as a database administrator for several years now. Her expert knowledge of data management has paved the way for cost-effective big data management and analytics in small to medium companies.

 

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SEO Experts Hiring Guide and What You Should Expect

 

Search Engine Optimization (SEO) is a very crucial service for every website owner out there. It doesn’t matter if you are running a business website or a fully-fledged entertainment site; it is important that you keep your website highly ranked and indexed in your sector by the search engines.

In this day and age, good SEO techniques are a guarantee that your website traffic will increase and your rankings on Google, Yahoo or Bing will be noticeable. And for this reason, it is important for a serious website owner or blogger to find an efficient SEO expert or consultant for some reliable and effective SEO services.

However, hiring an SEO consultant is not as easy as most people might think. As a matter of fact, there are several factors that you must consider when hiring an SEO expert like https://www.tayloright.com/, or an SEO company. Keep reading…

  • Consider how skilled is the expert or the company when it comes to Search Engine Optimization – SEO is a very complex process of getting traffic and rankings. There are some guidelines, some dos and don’ts when it comes to SEO and unless you are skilled and proficient in the sector, your efforts will do more bad than good for your site.

 

Therefore, when hiring your SEO company or consultant, the level of proficiency is a factor you must consider. With the immense competition fromother websites, you cannot afford to hire someone who doesn’t have what it takes to make you shine.

 

  • Consider the experience of the SEO consultant or how long the company has been offering SEO services –It is said that experience is the mother of knowledge, so you can tell that someone is good in what they do depending on how long they have been doing it.

 

When it comes to hiring an SEO consulting company or expert, you should therefore go for someonewho has been providing the SEO services for longer.

 

  • Consider the company’s or the consultant’s track record – SEO services have been conducted for quite some time. So, you are not the first client that the consultant or the company has had (unless they are new to the business). So, it is obvious that there is a track record on the kind of services they provide and how effective these services are.

 

So, it is important that you look at the consultant’s/company’s previous and current clients in order for you to determine whether they are worth hiring or not. You can also know if the company is right for you from the testimonials or reviews that previous clients gave. These reviews or testimonials not only prove the capability of the expert or company but also prove their reliability in terms of service delivery.

 

  • Consider having a close look at the company’s or consultant’s profile – Like the saying goes, ‘not all that glitters is gold’. You should be aware that there are countless individuals and companies that masquerade as professional and qualified SEO service providers.

 

Therefore, it is advisable that you look at a company’s or consultant’s profile to make sure that they are reliable, knowledgeable and qualified to offer this kind of services.
In view of this, here are some roles of an SEO expert or SEO consulting firm. Please read on and have some firsthand information on what you should expect from your Search Engine Optimization consulting firm or SEO expert;

  • Website SEO audit, content development, keyword analysis, link development,code optimization…The list is endless. Basically, an SEO expert or firm will carry out these and more SEO relatedactivities to ensure that your website is highly ranked in search engines like Google, Yahoo and Bing.
  • A professional SEO consultant or an SEO company will make changes to your website – make several improvements and adjustments that will make your website fit the search engines’ standards.
  • A professional SEO expert/company is responsible for always monitoring your website performance and taking necessary steps to ensure that your site gets highly ranked on the search engines result pages and also ensure that there are more clicks to the website than there were before SEO services.
  • Lastly, a professional and experienced SEO expert/company must draw the customers attention to your site at all times.

Bottom line is, hiring a professional SEO specialist will be good value for your money and an investment that you will look back and be proud of.

Author Bio – Maria Jones is blogger and content writer who write many article on career, business, lifestyle and technology. She enjoy to read new thing on internet. She spend lot of time on social media

 

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Facebook Forces Users to Download Messenger

 

 

Download Messenger or else you can’t chat with friends. This is the message that Facebook is telling its mobile users. In the past, Facebook users are able to avoid using the standalone Messenger app by accessing the social network through their devices mobile browser. But with the latest update, the social network giant notified users that the chat feature of the mobile web interface will be removed. They also told mobile users that the only way to view those messages is through the standalone messaging app.

This should not come as a surprise for Facebook users. When it launched the Messenger app, Facebook has disabled the messaging feature of its main mobile app. However, users who don’t want to have a separate app for just chatting with their Facebook friends use the mobile web interface for messaging.

 

Download Messenger Now

 

With the latest development, it looks like users have no choice but to download the Messenger app to chat with their friends. To make it more attractive to users, Facebook also allows users to call their friends with the use of the app.

Facebook also opened Messenger to third party apps that allow chat bots, business functions, and better media sharing. It looks like the social network giant is trying to make the Messenger a multipurpose app with lots of features.

However, the move to transfer all Facebook chat to the Messenger app has alienated some of the users. There are still some people who don’t like to install the app, especially after it was revealed that the app tracks the location of the users.

Some people are also hesitant about using two separate apps instead of just one. It has been observed that there are users who check their Facebook less during the day since the chat has been removed from the main app.

And by removing the chat feature from the web app, it is much harder to check messages via other people’s phone. Not only that, there are old phones that are incompatible with the Messenger app.

 

Snapchat Wannabe

snapchat-vs-facebook

 

Some users also noticed that the Messenger app is trying to become Snapchat. The standalone app now has a camera button right at the center. It also comes with new features, such as allowing users to add emojis and stickers, layer videos or photos with filters and other effects, and draw over them. It was not the first time Facebook tried to imitate Snapchat. The company introduced Stories to its Instagram app, which is very similar to Snapchat Stories.

 

With the removal of web messaging features, users have no choice but to download the Messenger app if they want to continue chatting with their friend via their mobile device. Well, the good news is that users can use the app to call their friends. This is one feature that a lot of users are thankful for, especially if Wi-Fi connection is better than their network reception.

 

https://wall-street.com/snapchat-set-go-public-2017/

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The Best Photoshop Tricks Designers Should Know for More Elegant Web Designs

Every web designer out there will be having a fair knowledge of Photoshop and its functions. For more than a decade now, Photoshop remains as the No.1 design tools for graphic and web designers across the globe. This powerful photo editing tool from Adobe is a staple of the design world. There are only a few programs out there which can challenge the capabilities of this excellent software in terms of features and functions.

New Photoshop Features

However, the new features of Photoshop in full, are always more than what one can learn. We know Photoshop is a powerful tool, so naturally, it is complicated too. New features and functions are being added to it on a regular basis, so it is essential for the users to keep themselves updated. To help Photoshop users, in this article, we will explore some of the best Photoshop tricks from the experts. Using these methods may help you enhance the workflow, make designing easier, and also can save your time in designing the best possible websites.

Photoshop tricks for the design geeks

These tips are ideal for any designers ranging from beginner to experts. Each of these is chosen based on the inputs from multiple web design. 

To improve the workflow, you need to first set up the Photoshop too in such a way that it works exactly the way you want it for the particular project. Work gets easier and uncluttered with an adequately tuned tool.

  • Workspace streamlining
  • You can access the following path as:
  • Window – Workspace – Graphic and Web.
  • It will tune the existing tools for the specific web designing requirements and make the task easier. Next, you can access:
  • Edit  – Preferences – Units & Rulers.

From here, you can choose the measurements in terms of pixels to be set as the default measure for all the upcoming documents. To customize the rulers for each document, just click on the document and choose the desired measurement case to case.

 Next, go to Preferences – Performance – History & Cache

Click on the Web/UI Design tab. It will change the default cache settings, which will favor the small files you create with multiple layers. In case of web design, you may mostly work with such smaller files. There, you can also customize the number of history states to be kept. With this, you can go back many steps to undo something and start again.

While using computers, knowing the keyboard shortcuts will help us to execute the task faster and easier. For example, you can use the combination keys of ‘Ctrl+Alt+2 or +3 to create instant h2 or h3 headings while creating a blog post like this. This shortcut is much faster than going to the editor toolbar for doing so.

Similarly, as listed by www.eterpro.com experts, there are many short-cut keys for Photoshop too, which will help you perform faster. Knowing how to perform various actions on this action-rich platform with simple keystrokes will make your task easier. There are many cheat sheets online for common shortcut keys for Photoshop. From the first point onwards, make it a habit of using keyboard shortcuts to get practice and later make it a habit for quick work.

  • Name layers and group them

On using Photoshop for web design, you will be creating a large number of layers for sure to get into the final design. Not only the elements added are formed as layers, but the modifications as adjusting contrast or brightness to get counted as a layer. For this reason, it may be ultimately quite confusing to understand which layer and which stage you want to access once the project is advanced.  In fact, there are many options to make it less cluttered. Let’s explore some possibilities.

The primary way is to group and name each layer. Just double-click on any layer, and you get the option to custom create any name for it as you like. This way you can easily segregate each layer.As an alternative way, you can try to pick up several of the layers at a time by holding down the Ctrl key to pick each layer or press Shift to mark the neighboring layers. To group them, you can use Ctrl+G.You can also right-click on the layers of choice and give the group option. By using any of these methods, your work layers become more organized and easy to access later.

Some other handy Photoshop tricks for web designing also include:

  • Custom filtering the layers
  • Creating a grid layout
  • Importing color swatches
  • Keeping the custom shapes saved for instant future access
  • Switching between the background vs. foreground colors
  • Changing opacity
  • Trying out sample color
  • Undo multiple steps at a time on Photoshop
  • Change the brush size dynamically
  • Open different images as layers for more effective access and edit
  • Copy the CSS directly out of the Photoshop

 

Using these techniques will further shorten your learning curve, and help achieve a lot of things in an easier and user-friendly manner. Knowing Photoshop in-depth can further help you complete your tasks much faster, bring more charm and finish to your websites, and also help you deliver the latest trends by adapting changing technology.

 

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Managing Your Personal Finances the Smart Way

 

As a working adult in today’s economy, you will realize that managing personal finances is essential for survival. The cost of living is at an all-time high, there is more to spend on and less ways to make it. If you are not careful, you may end up living from pay check to pay check or worse, in debt! Saving is an essential part of managing personal finances that most people often fail at leading to financial strain in case of emergencies. The following are some of the ways you can improve your personal finances and save more:

Where are you financially

Start by knowing your financial status today. Financial status consists of a couple of factors:

  • How much you owe
  • How much you spend
  • How much you earn
  • How much you have in savings

You may need about a month to capture all the above information. Make sure you get all the credit card payments, bills, purchases and loans in order to determine where you are financially. Once you have a clear picture of your money, you can start making the decisions that will improve your financial status.

Determine your financial goals

It is quite difficult to have a plan if you do not have an end result in mind. You need to determine your monetary goals and develop a plan to meet these goals. Do you want to buy a new house? A new car? Start a business? You need to save up for short term or long term goals. Therefore, list down your needs in terms of urgency in order to avoid financially stressing yourself, buying expensive things that you do not presently need. Add up the costs of everything you need and this becomes your target savings for both long term and short-term needs. This is capital expenditures projection.

Cut back

Once you already know what you need, you should go back to your recorded spending and cut back on all unnecessary things. Unnecessary expenditures include things like magazine subscriptions that you never even read and cable TV that you never watch. Every dollar you cut back on is a dollar towards your goals. Websites like leasequit.com help you terminate your car lease early hence saving you money.

Once you are through cutting back, create a new monthly budget with only necessary expenditures and savings.

Jump start your savings

By now you are itching to start saving. Relax; you have already covered about 50% of the savings. Saving involves a lot of discipline and you might need to start avoiding hanging out with those friends that you often spend a lot of money with just to get your savings going. Here are some tips to jumpstart saving:

  • Open a saving account and set up an automatic savings transfer on a monthly basis.
  • You can also use direct deposit to move money from your salary straight to your savings.
  • Use your workplace’s 401(k) plan. 401(k) is a profit sharing plan offered by employers for employees.
  • Join a retirement benefits scheme.

Young woman covering her face with a 50 Euro note

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Want to Sell More Products Then Make Them Easier to Find!

 

 

Have you ever wondered why some online shops seem to have incredible success with their sales, while others just can’t seem to convert? Is your e-commerce store one of the latter? If so, it’s highly likely that the reason has very little to do with how much traffic you have. In many cases, the problem is simply the fact that potential customers aren’t finding what they’re searching for.

 

What Does that Mean?

To be fair, that statement actually covers a lot of territory. I don’t want to be vague about this, so let’s look at a few of the reasons that visitors to your site don’t find what they want.

  1. You don’t offer what’s trending.

    One of the keys to success with a web store is knowing what’s popular and when. Buying trends on the Internet change regularly, based on several factors, including other people’s marketing. Knowing what’s popular with your visitors means you can capitalize on those trends by optimizing your product visibility. Not knowing means those visitors that do find you won’t stay long.

  2. Your inventory isn’t optimized for the visitors you’re getting.

    Traffic generation shouldn’t be a haphazard process, nor should selecting the products you plan to sell. How you decide to target your traffic campaigns and adjust your merchandising depends on many criteria. Without data and a way to analyze it, there’s not really a good place to start.

  3. You stock the right products, but people don’t find them.

    Notice that I didn’t say “can’t find them.” That’s an important distinction, because your visitors won’t waste time using a site search engine that doesn’t locate what they want quick. They also don’t want to bother with looking through all the items in your collections to locate the right one.

    Today’s internet shopper expects instant gratification. If he or she doesn’t get it from your store, getting back to the search results that brought them to you is only a matter of a few clicks at most. You don’t have a lot of time to show them the right items.

How do You Solve This?

So, you see, the bad news is that no matter how little competition is out there for your shop, if a shopper finds it faster somewhere else, you’ll probably lose a buyer. The good news is, there’s a lot you can do about it. The GREAT news is that there’s a fantastic, simple, add-on solution that can help with every aspect of the process.

 

Let’s start with the good news.

If you want to get the right products in front of the right people, there are some important steps you can take to accomplish that:
  1. Target the right audience.
  2. Monitor buying trends.
  3. Give your visitors an effective, intuitive on site search engine.
  4. Gather data about your customers’ search behavior.
  5. Analyze the data.
  6. Stock popular products.
  7. Place the most search-for products prominently.
  8. Suggest related products.
  9. Make purchasing simple.

That probably sounds like a lot of work, and the fact is, if you have to do all of the above on an individual basis, it is. That’s where the great news comes into play and it’s all about one incredibly simple addition to your store:: Site Search

 

About the Solution

You’re skeptical about that last statement, aren’t you? I get it and I don’t blame you. There are a lot of so-called “all-in-one solutions” out there. I’m about to tell you why this one is truly different and let you decide for yourself. Ready?

 

It’s platform-independent.

First of all, Site Search isn’t going to make you switch e-commerce solutions or even worry about making changes to the way your current one works. It’s a custom application that runs as a CSS and Javascript overlay for your existing CMS. If you don’t understand all those terms, don’t worry; you don’t need to. The important point is that this app integrates seamlessly with whatever platform you’re using, because it’s created specifically for it. It can even be custom-configured to work with a non-standard e-commerce program.

 

It works like a website search.

Well, technically, that’s exactly what the front end is. It’s not like the others, though. This application brings a fresh new shopping experience to your visitors. It learns as people search and builds a comprehensive suggestion database.  As users type, it delivers related searches that can be clicked on at any time to save time. Because it’s cloud-based, it does all this with incredible speed. It’s optimized for mobile clients, too.

 

 It works in the background for you.

While you’re delivering an optimal shopping experience for your visitors, Site Search will be collecting valuable data from all of their interaction with the search engine and your site. You can access that information at any time, in your private dashboard, where you can run one-click analyses. You then use the analytical info to tailor your promotions, product placement, inventory and even fine-tune the application to increase your conversion rate.For all its outward simplicity, this app is one of the most sophisticated tools you can add to your e-commerce site and it will make a difference from the first day you put it into operation. There’s not a better site search tool or merchandising aid available.

 It won’t overtax your server.

Perhaps the best feature of this innovative tool is the cloud-based operation of all the functions. It won’t place any additional load on your web server, so your site stays fast and you don’t get into hot water with your hosting service.

 It’ll be up and running in no time.

 On average, integration time with your site is about 2 hours. Remember, there’s no need to make core programming changes to the platform, so there isn’t any need to worry about site crashes or major service delays.

 

See for Yourself

As I mentioned, I understand the skepticism behind all of these claims, so I’m going to leave most of the convincing to the app website. The developers at Fast Simon have created a great resource to tell you all about it. If you’re interested in increasing your bottom line with an incredibly easy-to-use, powerful tool, take a look at Site Search

 

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5 Most Disastrous Professional Translation Works Ever

 

The desire to go global with your brand is overwhelming. It means increased exposure and more revenue. One of the most essential steps in enhancing global brand awareness is engaging the services of translation agencies to recapture your messages in foreign languages. For these agencies, bringing the best out of such services at times becomes tricky. This explains existence of some of the world’s worst translation marketing errors in history. Have a look.

1. Pepsi’s Unbelievable Promise

Pepsi’s original slogan, ‘Pepsi brings you back to Life’, is a common one that nearly every person identifies with. When Pepsi wanted to translate this text into Mandarin, they hired out a translation agency which interfered with the original text. Instead of the intended meaning, the final Mandarin translation implied ‘Pepsi brings back your ancestors from the grave!’ Was Pepsi promising Life after death? Only the translators can tell.

2. Electrolux Mishap

In a bid to promote their newly designed vacuum cleaner, Scandinavia electrical giants hired out translators to rephrase their marketing slogan in English. The outcome was something like this: ‘Nothing sucks like an Electrolux’. The Ad for this vacuum cleaner ran in a couple of English speaking nations including Queen’s Land and United States. Although some people tried to convince the general audience that it was a deliberate error deigned to create comic relief, the advertisement did not achieve its intended goals.

3. Coca Cola’s Wax Madness

 

When the renowned drink ambassadors, Coca Cola first entered the Chinese market, there was lots of excitement among the local dealers. Efforts of translating the Coca Cola word into Chinese not only hit nags but also resulted to humorous translational errors. One of the translational messages implied ‘Female horse stuffed with wax. Yet another funny version of the same text was translated to mean ‘Bite the Wax Tadpole’.

Rumours later had it that the translations were only part of local shopkeeper’s advertisement materials. In their eagerness to communicate the arrival of Coca in China, they ended up with wax biting the tadpole and female horse being stuffed with wax. Whichever way it was, it became apparent the need for professional translation agencies when marketing a brand in a foreign language.

4. Schweppes Toilet Water?

While trying to market the famous Schweppes drink in Italy, one of the local translation agencies translated Schweppes Tonic Water to Schweppes Toilet Water. It was not only hilarious but also incredible taking into consideration the massive brand awareness strategies they have used

 

 5. Braniff’s Naked Airline

 

 

When Braniff Airlines tried to promote the comfy feeling of its First Class airline seats among the Latin American audience, something awkward happened. The translation of Fly In Leather was reported by a local radio as Fly Naked! It turned out to be one of the funniest translation errors ever.

Nearly all the errors were results of local translators trying to express their prowess in the translation industry. The results obtained were nothing to be proud of, bringing us to one realization; involving professional translation services is the only sure way of getting it done right!

Bio

Andrew Wilberforce is an experienced blogger with special interests in languages, professional translations services, and media relations. For more information on related topics, click here.

 

 

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The Easiest Way to Connect to New Business Partners

Growing a business requires proper strategy and working smart. Connecting with the right business partners is one of the key pillars for any business. Referrals may end up being the perfect partners for our business, but there is a part that you would have to play so that you can achieve this. Here are some tips, which you can apply so as to be able to connect to new business partners, easily.

Develop Solid Relationships

While the ultimate objective is to find partners, who you can work with to grow the business, take time to cultivate a good and strong relationship. This makes it easier for people to trust you and eventually want to invest their money in your business. Focus on adding value to the relationship with anyone that you get connected to. As long as you can have a solid foundation, this should play out to your advantage.

Seek Clarity and Answers

One of the best ways to tell if a person would be a great fit for your business is through conversation. Strike conversation with thought-provoking questions and pay keen attention to their responses. Have a strategy that allows the potential partner to talk most of the time and if there are any gray areas, seek clarification.

 

Keeping Scores Does Not Work

You should have an open mind and come alive to the fact that there are connections that will work, and others will fail. Do not keep a score of how much you have been giving out, without receiving. Set your mind to give at all times, without expecting anything in return. Once you have conditioned your mind this way, it becomes easier to connect with business partners, and there will be fewer disappointments.

Work on Your Reputation

Everyone loves to be associated with something good. One of the best strategies to win over business partners is by building a great reputation for the business. Pay attention to the strengths and weakness of the business and use them to make the necessary adjustment. Weaknesses should be used to come up with a learning agenda. If your business has a great reputation, anyone you approach to partner with you will actually feel honored.

Be Flexible

Being rigid is a good thing, only to a certain extent. If you are truly committed to the course of getting new people to connect with as business partners, you should be easy going. Always be at your best and try to impress the prospects within the shortest period of time. There are some people who lose connections right from the introduction. Have a strategy, an even if it means rehearsing, do not hesitate to do so.
For any business to thrive and experience exponential growth, it would ideal to find business partners to work with. This does not need to be a complex thing, and as you can see, above, you can use very basic strategies to easily connect with business partners. Be open-minded, and you will be amazed at how much potential has been untapped out there.

 

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The Impact of Cyber Attacks on the Banking Industry

 

There have been increasing numbers of cyber attacks reported in recent years across all industries and it is costing the United States an absolute fortune in cyber security. Obama announced that $19 billion  was to be dedicated to the ongoing fight against cyber criminals, highlighting the gravity of the threat it now poses to businesses and even households.

In 2016 there were widely reported attacks on PayPal, Twitter and Spotify to name a just a few of the big companies that have been targeted. The number of cyber attacks across the world is increasing and businesses are spending more and more money in deterring the crime.

Banking Sector Most at Risk

Of course, the banking sector is one of the industries that are most at risk, given the nature of the data that they hold. This means that banks have had to dedicate significant funds on developing their digital infrastructure to strengthen their cyber security. The banking world has long been seen as a very profitable industry and for many banks that still remains to be true. Investment banking experts like Fahad Al Rajaan demonstrate that the banking sector can still be a very effective way of making money. It is therefore vital that banks are protected from cyber-attacks.

Preventing Cyber Attacks

As well as spending more on software to reduce the chances of an attack, companies now spend more on resources dedicated to preventing cyber-attacks. This means that extra IT personnel are required, extra training for all staff and more resources allocated to analyzing their cyber security and performing risk assessments.It also means that more robust policies and processes must be introduced. This can vary from developing and delivering online training for staff to raise awareness about the risks of cyber security, to employing a whole team of experts to audit the processes. It is certainly becoming a very costly affair.

Cyber attacks not only cost businesses from the initial financial sting, they are also impacted by the reputational damage that the attacks can cause for years to come. If somebody feels that their money isn’t safe with a bank, then they are likely to close their account and go to another one that they feel will protect their money better. The more publicity that a cyber attack attracts, the higher the reputational damage will be.As mentioned before, the government is committed to driving down and eventually eradicating the threat of cyber attacks. Greater cyber security laws are being ratified and harder punishments will be a deterrent for many would-be cyber criminals.

 

Finding a Solution

It is unfortunate that such huge amounts of money are being spent on cyber crime, both by the government and by businesses. Until a solution is found, it looks like this trend will continue and the threat of cyber attacks will dominate how businesses setup their IT structures and policies.

 

 

 

 

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4 Areas of Your Company That Are Worth Your Investment

 

 

 

 

To have a profitable and successful company you need to have your money invested in the right places. Whatever industry or sector you are trying to conquer, you have to put your money where your mouth is and show that you support all areas of your company to make it to the top.

Investing wisely in the right areas will not only help your company to grow, but it will also increase your business’ profit and help you stay ahead of your competition. However, you have to be willing to back what you believe in if you want it to work and perform. A financially healthy company is one that knows where to spend the money and why it’s important to ensure you deliver the best results for both yourself,  your employees and your customers.

Below are a number of areas within your business which you can invest in further to reap the rewards. Use these tips to understand what’s going to help you find success.

People

Your employees are the backbone of your company, and they know a good employer when they see one. They work hard each day to make sure your business is not only surviving but thriving. Invest in good people and see how quickly your company starts to take a turn for the better. Talented, smart and hardworking employees are what will take your business to another level. Be choosy about the hiring process and select candidates who have a strong character, the right skills and are onboard with your vision.

Technology

These days you’d be silly not to invest in using technology to propel your business and make it more efficient. For example, many brands are adopting Digital Banking solutions to give them more control over the financial process. It helps deepen user engagement and makes processing payments more secure. You won’t regret spending the money when daily work is completed more efficiently and quickly, and your customers are more satisfied.

Innovation

You can’t stay where you are forever. That’s why you have to invest in innovation and give people the opportunity to be creative and come up with groundbreaking solutions to some of the most complicated problems you’re facing. This is one of the only ways you’re going to beat out your competition and make a name for yourself in the marketplace. You don’t want to be chasing your rivals and wishing you were doing a better job.

Marketing

You’re not going to get very far if no one knows who you are or what you sell. You need a clear and concise marketing strategy, the right people to manage it and execute it, and strong partnerships that help you succeed. There’s not much of a future for your business without any marketing. Provide a solid budget for your team and let them show you how much of an impact it has on the success of your company. There are now many marketing channels available that require careful management and a strategic approach.

 

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