How to Successfully Market Your Bar or Club

Marketing Your Bar or Club

Building a customer base is easier than ever in the digital age, but marketing a bar or club can still be tough. If you live in a well-populated area, chances are there’s a lot of competition from other cafes and bars, whereas if you’re the only one for miles, you will struggle with lack of footfall. What’s more, people have certain expectations when they come to a bar. Most people are reluctant to spend money on a new business, as they don’t know if their consumer needs will be met. As the owner, it’s your job to convince them they’ll have a great experience, and you do this through dedicated marketing. Here are five steps to help you make an impression.

Know Your Brand

Just like any other business, your bar or club needs a brand. So before you market your business (or ideally before you open your doors), you should know these three things: what you do, who you do it for, and what makes you stand out. In other words, you should come up with a concept that’s as niche as possible, for example, locally brewed craft ales, and then identify your target market. Your USP (unique selling proposition) is what makes your business stand out from the competition. Make sure every piece of marketing material you put out there reflects your brand and ethos, from your menus and signs to your social media posts.

Perfect Your Website

These days, if you want to market your business successfully, you need a functional website with responsive design so people can use it on their phones and tablets. This website needs to be clean, precise and easy to navigate. What’s more, your home page should include photos of your establishment, so people know what to expect when they visit you, and your contact details should be clearly visible. If your interiors are looking shabby, you may wish to redecorate or invest in some new pub furniture and have professional photos taken.

Optimise Your Signage

Signs both inside and outside your establishment can generate lots of business, so it’s worth investing in a graphic designer to make yours stand out. Everything from your menus, receipts, promotional boards and outdoor signs will help promote your business, so be sure to capitalise on these opportunities.

Boost Your Online Presence

What do most people do when they’re looking for somewhere to eat or drink? They look online. Therefore, you need to make sure your bar or club appears in search engines and on social media so you can connect with prospective customers. Your contact information, opening hours and menus should all be easy to find. If you serve food, you want to enable online reservations to make booking a table even easier.

Monitor Your Reviews

Reviews can make or break a business, so it’s important to take them seriously. Monitor your pages on Google and Trip Advisor, and take time to respond to comments – both positive and negative. Doing so gives you control over your reputation and helps you deal with any complaints head-on. Keeping in touch with your customers will help foster conversation about your business and show the community you care what they think.

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Social Media Websites That You Have Not Heard About

SoundCloud is one of those popular social media platforms where music lovers get to share both their music and other people’s music. But unfortunately, most people haven’t discovered this effective site as they still use YouTube for all their musical needs.

Unlike YouTube, SoundCloud is designed specifically for audio music, meaning that it comes with more functions including reposting, commenting and replaying.

Pausing and playing is instantaneous and it is very easy to find your way around it. There is also a wide variety of music available in here which includes unofficial remixes from upcoming artists as well as covers. Browsing can be done by genre, what’s trending and you can create a playlist based on your favorite songs.

 

A twitter subsidiary video app allows for you to have live web broadcasting from your phone. It will automatically send notifications to your followers to tune in and find out what you are up to?

You can choose to either go public or private especially if you are targeting specific users. Interaction is possible by commenting or leaving hearts.

Yik Yak is another social media platform that might not be that popular but is growing in popularity especially with the younger generation. There is no addition of friends in Yik Yak since it operates on its anonymity allowing you to only read short updates from people near your area.

The same kind of anonymity is extended to replies since you can do so with an alias. Your post can either be up-voted or down-voted by the people who get to see it.

 

Kik is a texting platform that is also taking root among young adults and teens. It allows members to text anonymously using usernames instead of their phone numbers which are in this case concealed.

It is efficient in not only chatting with people you know but also meeting new people who happen to be in the group. You can send GIFs and photos to friends. Scanning Kik codes allows members to add each other with ease.

 

While the Foursquare app is for location purposes, the additional Swarm app helps foursquare members to socialize with ease. Your friends will know where you check in, and if they are around, they can use the Swarm app to make arrangements to meet up. There are some games that players can use to play and stand a chance to win different prizes.

 

 

 

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Personal Finances: Could They Affect How You Run a Business

Personal Finances and Starting a New Business

Starting a new business can be an exciting yet daunting experience. This process is also often made easier if you get into good habits from the outset in relation to planning, money management and continually monitoring progress. So what happens if these areas are not your strong point? It might not look favorably if you struggle to keep on top of your everyday finances and personal commitments, but there are ways to overcome these hurdles and bring your business ideas to fruition. The road ahead may be challenging, as you are not only trying to be more equipped for the business world, you will also need some huge lifestyle changes to make the transition more successful. If you’re worried about how your personal finances might affect starting a business, read on to see how you can change habits for a secure business future.

Sort your personal finances

Before committing to anything in the business world, it is best practice to have all your personal commitments in order first. If you juggle payments and find it difficult to manage personal budgets, this might not bode well for your business finances. You don’t have a squeaky clean slate to get started in your venture but considering options such as Vanquis credit card could help improve your credit rating and manage your outgoings more efficiently.

Create a budget and track everything

Budgeting is one of the most critical factors in business, so learning how to do this efficiently is vital to business success. If you have a penchant for impulse buying and find making decisions on your spending difficult, reigning it in with a comprehensive tracker of your expenses can assist in adjusting your spending habits. Getting into better practices is not only great for your personal life; it also rubs off in the business world too.

Build an emergency fund

This can be difficult if you find it challenging to save for things in personal circumstances but effective budgeting often offers the chance to put money aside for emergencies. In business, there will be peaks and troughs of activity so planning for these is vital to keep everything ticking over. If you can get into the habit of saving in both your personal and professional life, you’ll have an adequate fall back if you need it.

Use resources available

Finding out where and how to seek help when managing both personal and business money is key to knowing where to turn when times get tough. There are many online resources and business experts who can offer invaluable advice on a number of money management areas. These are often ideal for when you are starting out too, as they can provide a hub of knowledge to help you get into better habits from the outset.

 

It’s no surprise that personal attributes contribute to how you run a business but identifying both your strengths and weaknesses will ensure you ride out the challenges that may lie ahead.

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High Cable Costs Are Blowing Up !

The way we watch television today has dramatically changed from just a few years ago. It is no longer required to be tethered to the cable cord with several different streaming services such as Netflix and Hulu that could potentially save you thousands in the long run. Cable bills generally come in at a staggering two hundred dollars per month, but most streaming services have memberships as low as six dollars per month. Several new streaming services such as Amazon Prime Video, Amazon Fire TV, and Sling TV there are no longer a need for these pricey conglomerates.

There are several things you may need after you give the boot to your cable box and hardware devices you currently use to watch cable. For example, you will need an antenna, a streaming device like a smart TV, streaming stick or laptop type device and of course a streaming service.

 

Very similar performance wise to the Mohu Leaf, the Flatwave antenna costs a mere ten dollars and is powerful enough to reach broadcast singles thirty miles away. Sense you are dropping your cable provider saving, even more money, (Leaf priced at $70) only makes sense, and the size is small and can be mounted just about anywhere with its fifteen foot coax cable.

 

If you have a new smart TV, you are set to go because most of them come standard with streaming services like Netflix and Hulu already installed. If not grab inexpensive streaming sticks like Roku Ultra or a 4K player like Fire TV and Chromecast Ultra. If you’re a gamer, the PS4 and Xbox one have these streaming apps integrated in them already.

There are the common streaming services such as Amazon Prime, Netflix, and Hulu to choose from but there are some others to consider today as well. If you desire a more authentic cable viewing experience then DirecTV Now, Sling TV and PlayStation Vue will deliver. However, these replacements for your cable will cost you far more than the more common streaming services.

 

If you have not cut the cable cord yet due to losing your sports and premium channels like ESPN and HBO, we’ll wait no more, these highly sought after networks are cutting out the middle man. Every major network for sports, MLB, NFL and NBA, all have streaming services available, and you can now get HBO Live, Starz and Showtime streaming as well for a much lower price tag.

 

Cut yourself loose from the behemoth cable monopolies and start streaming your way to leaving your hard earned cash in your wallet. Stop paying astronomical costs for watching TV and stream your way into the future.

 

 

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Is Bitcoin’s Slow Dominance of the Internet a Good Thing?

Back in 2008 when Bitcoin was first conceived and began making its entry into the world of currency, there was a great deal of speculation as to whether or not this digital currency could (or would!) take the power of finances away from central banks around the world that have always held the keys to wealth. Over the past 8 years Bitcoins have surged in value from their humble beginnings at a value of $0.01 per coin to over $1200 per coin in 2013 and then back down again to just about half that value where they are currently valued at. Even though this currency is highly speculative, there are those who question whether their slow dominance of the Internet is a good thing – or not. Here are some thoughts on the issue.

Difficult to Use without Being Valued against other Bitcoins

As a peer to peer currency that is really valued by supply and demand, it should also be realized that there are only so many Bitcoins that will ever be made. The supply is finite, which to some, gives them value because of the old ‘supply and demand’ rule of finance. When it comes to wagering on online games such as poker, it becomes difficult to use them as a currency because it is difficult to break them down into smaller units that can be used as a wager and also, hard for ultimate values to be assessed as the value is even more volatile than many of the leading currencies on the market. It is far easier to use a major currency against another major currency than it is a digital currency against a major currency. In short, they are not yet fully understood by the masses and computations are highly complex. Too complex for the average financial transaction online.

The #1 Concern – Digital Anything Is Open to Hackers

Then there is the concern that since Bitcoins are a digital currency, hackers can literally take over a person’s supply with no one being the wiser as they can also create bogus Bitcoins that may be passed as authentic. The current level of online security appears to be inadequate to keep up with the type of security needed for digital currency so the slow dominance of the internet in this regard is actually a good thing. The longer it takes for this particular currency to gain in popularity and use, the longer cyber security teams will have to find ways to secure sites that accept Bitcoin payment.

In the end, the faster anything at all gains dominance over a market, the quicker it can come tumbling down. When people like online gamers are wagering bets, the money they are playing with needs to have real value. There is nothing ‘tangible’ about an online game as there would be such things as ordering articles from an online merchant and with the hopes of winning, that money being wagered becomes all the more important. It’s just that – a wager, a bet. With nothing to say that other digital currencies won’t hit the market, lowering its value and no sure way to protect against hackers at this time, slow dominance is indeed a very good thing.

 

 

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Robots That Teach Each Other

 

There is new breakthrough technology that is reshaping the robotic world in terms of robots that teach each other to grasp everyday objects and learn different environments.

They are using the cloud to upload data that the robots are learning so other robots can gain the same information. Researchers are calling it the “Robo-Internet” and they feel it will reshape the robotic world as we know it today.

Most robots are programmed to be able to do one job and allowing them the ability to learn from other robots will bring to them other skill sets to be able to perform in unstructured environments such as homes and health care facilities. The robots scan and rescan everyday objects such as hairbrushes and water bottles and learn how to pick up the objects and maneuver them around. They also learn the layouts and designs of new environments that help them maneuver through without hitting objects and people.

RoboEarth

The Robo-internet is a collective database of web apps that is used for robotic knowledge base where other robots in different locations can enter to gain knowledge from other robots. RoboEarth is one example of a cloud-based platform in which robots learn about different environments from other robots.

These scientists have created a cloud-based database where robots teach each other how to learn new skills and be able to perform new jobs without ever having done it before. One robot moves around a new environment scanning the entirety of the space and uploads it to RoboEarth where another robot can ping it at any time to learn what the first robot shared.

“Million Object Challenge”

The Million Object Challenge is based on Stefanie Tellex’s research out of Brown University where she is using her robot named Baxter to learn how to pick up everyday objects and teach other robots how to be useful in everyday life. For robots to learn it takes extreme repetition so pushing their learned behavior throughout other labs that have robots learning the same concepts saves time and money.

Tellex states that there are over three hundred different “Baxter’s” around the world in different labs and they are collectively learning together to be more useful in everyday life. They share coded information online through researcher driven mathematical data that is created using the robots infrared sensors on their bodies and cameras on their arms that scan different objects to learn how to grasp them and pick them up.

Robotics today is growing by leaps and bounds because of the ability that is gained through the use of the internet and the sharing of information that is gained through its use. Robots teach each other via uploaded information to the cloud where other robots can gain the same learned data without ever doing the actual task before. This gives a great boost to researchers who can share with each other what they have learned and collectively propel their robotic knowledge into the future.

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How Using The Cloud Optimizes Productivity For Your Business

 

Cloud Solutions

Cloud solutions with mobile data capture are becoming more and more standard. Due to the decreasing cost these solutions are suitable now for ambitious owners of crafts enterprises. By a modern Cloud Optimization, many of the administrative work in the craft business can be supported in an optimal way. Because it’s not just about the time and materials sheets captured electronically on site, but also the quote can be created on a tablet computer on the customer’s site.

 

Thanks to sophisticated online / offline connection, on the tablet computer all the products and price lists are available. Therefore, any quote can be created directly at the customer’s site. Not only the quote may be sent by email to the customer immediately from the tablet computer, much more, the quote can be transferred directly on the tablet computer into an order and the customer can sign the order on the tablet computer.This way the whole procedure for the quoting and ordering can be reduced to a minimum of time and effort. Above all, the craft business wins a significant competitive advantage, once the quote can be discussed and contracted directly with the customer on the customer’s site. Since the customer is interested in swiftness and facilitation, the craftsman who can present the order for signature of the customer on the spot, will get a significantly higher conversation rate compared with the craftsman who must write and send the quote from the office.

Advantage of Online Service

Later, when job is finished at the customer’s site, the order can be converted into a time and materials sheet, necessary changes can be made and submitted to the customer for signature on the tablet computer. When the time and materials sheet is signed by the customer, invoicing can be done within a few hours.The provider going out of business is one of the many risks companies must address when considering moving their critical data into the cloud. In this case, companies now must spend resources doing the necessary due diligence in selecting an alternative cloud storage provider. Swizznet provides QuickBooks cloud hosting and Sage cloud hosting. They can help you take your business applications to the cloud.

Cloud Optimization

Cloud Optimization offers the computing service that help sellers users engage through mobile, internet and in-store channel. It is gaining immense popularity among various IT organizations to develop new business strategies and competency. It offers various services and solutions for their business enhancement. It provides infrastructure services like servers, networking, and storage space for organizational data and many more to increase the data storage capacity. It provides various IT resources and enables work platforms for the users across the globe. It is cost effective service available on the internet to reduce the manual work pressure and optimize the workloads.

Cloud Solution

By using a cloud solution, the invoicing to customers will happen by a specialized service team in a secure data center. All figures of the craftsman shall be kept up-date, which includes the entire bookkeeping and payroll. This enables monthly interim financial statements for ambitious craft shop owners. Also in the crafts enterprises, only entrepreneurs get successful, if they monitor and improve their mission-critical figures monthly.You receive a high-standard and enduring solution not only for your financial and managerial accounting but also for reporting and controlling of other crucial business areas like marketing and sales.

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I T Trends Are Leaving Their Mark on Cloud Strategies

Organizations and enterprises have realized that they are spending a lot of energy, effort, and time as well as management bandwidth to create IT infrastructure whereas it is now readily available for their use. As a result, more and more companies are turning to Cloud services that offer flexibility and scalability at very affordable costs.  Doing away with the need for any infrastructure development means saving money. IT practices have changed drastically ever since the introduction of Cloud computing, and now the market is ready to witness a new wave in Cloud computing consisting of private, public and hybrid Cloud services.

Enterprises are now feeling the heat of competition and desperately looking for scaling up their computing resources that would enable them to serve customers better. It has led to the rapid adaption of the Cloud environment with 38% enterprises getting ready to build private clouds while another 32% rely on public cloud services that they procure. Indeed, the most attractive option seems to be the hybrid cloud with 59% enterprises going for it. In an attempt to keep pace with the demand for cloud services, the big players like AWS, Google, Microsoft, and IBM are gearing up to attract big companies by rapidly adding new data centers to the existing facilities.  The emerging trends in cloud services NYC will become clear as you go through the rest of this article.

The shift towards co-location services

The trend of co-locating data centers is on the rise. Co-location is the practice of using third-party data centers for housing networking equipment and privately owned servers instead of putting it up on own premises. Renting space at a co-location center is the latest trend among companies that find advantage in the system as they are relieved from the uncertainty about which cloud service would be best for them.

Besides renting out space with a higher level of physical security, the co-location provider will also provide the power, IP address, bandwidth and cooling systems that would be necessary for proper deployment of servers. In addition to the benefit of economies of scale, the managed data centers offer better connectivity with far lower network latency that enables companies to avail various SaaS and public cloud services. The arrangement gives businesses the opportunity to adopt a multi-cloud strategy and to test services of different Cloud service providers before deciding on the most suitable one.

Hyper-converged infrastructure for private cloud

Although organizations prefer to place data in the public cloud for its flexibility, lower costs and better security, not all CIOs are comfortable in sharing with a third party, sensitive business data and customer data. The reservation of CIOs in confiding in third parties with sensitive data is pushing organizations towards private cloud services that require advanced virtualization, automation, standardization, resource monitoring and self-service access just in the same way as public clouds. Creating a cohesive system by collating the capabilities is expensive and can be quite daunting.

The solution lies in going for hyper-converged infrastructure solutions that provide a software-centric architecture that acts as the binder and holds together storage, computes, virtualization and networking resources along with other technologies in a commodity hardware box that the vendor provides. Hyper-converged infrastructure provides the foundation for private cloud development especially for new workloads that require automated scale out at a rapid pace. You can add as many boxes as you like to enhance the pool of resources.

Improved spending on cloud services

Cloud vendor management is a complex area and containing the cloud cost can become quite challenging. It is particularly true for organizations that make use of multiple cloud providers. The numerous offers related to consumption plans and cloud service pricing from Cloud service providers add more complexities to the task of CIOs who are already having their hands full. Hiring a dedicated person to choose cloud contracts and undertake negotiations is a viable option that many organizations follow. However, with experience and exposure to better practices and by using cost management tools, IT executives are now able to derive better cost benefits.

Public cloud is hosting enterprise apps

It is no more a taboo for Chief Information Officers (CIO) to keep enterprise applications away from the cloud. They have become more comfortable in using the public cloud for hosting critical software as would be evident from the trend of hosting apps in AWS.  Business apps like SAP and other analytics software also have found a host in AWS, which is a clear indication of increased dependence of CIOs on the public cloud. Organizations can exploit the ability of the cloud in providing enterprise data that gives better insight for turning great ideas into software.

  Companies taking advantage of migration services and rewriting applications to move it to the public cloud

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FIRST FOODS GROUP SUBSIDIARY ‘HOLY CACAO’ TO SWEETEN THE CANNABIS MARKET

 

 

 

        Read About the amazing Developments in Edible Cannabis Chocolates

 

       World-famous chocolatier, Oded Brenner, visionary behind Holy Cacao 

 

The Chocolate Vision for Cannabis Edibles

A young public company wants to grab share in the ever-growing cannabis market. First Foods Group, Inc. (“OTCQB: “FIFG), has taken an unconventional, but creatively successful route toward penetrating the exploding legal cannabis market expected to reach over $50 billion by 2025.

The Company’s recently incorporated subsidiary, Holy Cacao, is gearing up to market premium chocolate edibles that have been created and packaged by Oded Brenner, founder of “Max Brenner, Chocolate by the Bald Man.”  Brenner’s design, marketing and culinary artistry were behind the global success of the Max Brenner brand.

‘Merchant Advances’ Advancing Company’s Cannabis Strategy

So how is First Foods able to pile on cash so fast for its cannabis coup, while still maintaining just 16 million shares outstanding and zero debt? The answer is the Company has developed a powerful, fast growing revenue stream that already has produced impressive returns for its shareholders (www.FirstFoodsGroup.com)

In October, FIFG began investing in a variety of merchant services, whereby it makes short-term cash advances to businesses in return for an agreed-upon amount of future sales, paid by the businesses in small, regular daily payments. In just one month the Company has received a whopping 24.5% return on its investments according to CEO Harold Kestenbaum in a November 22nd Press Release.

 

Start-up Capital Now in Place

CFO Mark Keeley, who heads the new First Foods Funding Division, said he has already obtained all the start-up capital needed that will enable the company to speed its plans to target the burgeoning legal marijuana industry with its unique Holy Cacao product line.

The company said acclaimed cannabis expert Rob Hunt is leading Holy Cacao’s efforts to gain traction in the legalized states. Hunt is considered one of the most knowledgeable, connected and sought-after experts in the cannabis industry. He has already introduced the brand to some of the largest players in the edibles sector, all of whom are showing interest in signing on with Holy Cacao’s aggressive growth agenda. Hunt is now negotiating manufacturing and distribution deals, anticipating product launch in first quarter, 2018.

Remarkably Self-funded

To date, First Foods Group has been entirely self-funded by the Company’s Board of Directors, a rarity for a young public entity. This has kept the number of outstanding shares at the same 16 million that was in place at the time of capitalization, with virtually no short term, long term, or convertible debt anywhere to be seen. This is a formula that experienced investors rarely overlook, as it shows that the Board has its shareholders’ long term well-being as its primary focus.

TransMedia Group Retained to Roll Out PR Campaign

First Foods Group has retained the award-winning international public relations firm TransMedia Group (www.transmediagroup.com) to publicize its progress in readying “Holy Cacao” for entry into the growing cannabis market globally.  The PR firm has a long and distinguished track record in serving clients worldwide since 1981.  TransMedia Group has helped to make many public companies and their products successful from AT&T to Rexall Sundown, whose founder Carl DeSantis credits TransMedia for the awesome success of his company, which he sold for $1.6 billion.

 

 

 

 

 

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How Online Casinos are Changing the Gambling Industry

 

When it comes to the gambling industry, there’s no denying that things have been changing over the past decade or so. Online gambling – in particular online casinos – are becoming more and more popular all over the world and, as can be expected, this is having an effect on land-based casinos and the gambling industry as a whole. For those of us who are new to gambling and casinos, guides like Ladbrokes’ Clueless in the Casino can help us understand what we’re getting into. But with online casinos becoming more widely available, will we always need these kinds of guides?

Accessible

For years, casinos and gambling seemed to be a glamorous activity only for those of higher classes. However, over the years, land-based casinos have become more and more accessible for anyone. Online casinos are an example of this. Accessibility in the gambling industry had been on the rise, but online casinos make gambling more available to the masses than it has before. At the touch of a button, anyone can have access to any number of online games and live tables without needing to pay for expensive memberships at high end casinos or adhere to a dress code – you could play a game of blackjack in your pyjamas!

Attendance is up

Because of the accessibility that online casinos provide, attendance as a whole is on the rise, but not just online. While there are more and more people becoming involved in live tables and online slots, worldwide people have been attending land based casinos more often too. The advertisement for the gambling industry that online casinos offer can bring in people who might not otherwise have been interested in gambling. Improved acceptance for gambling as an industry and as a form of entertainment mean that more and more people are starting to get involved, whether that’s at an online casino, or in a land-based casino. With increased attendance comes increased revenue which in turn helps to expand and grow the industry. Gambling is becoming extremely profitable for those invested in it in one way or the other, and this can be put down at least partially to online casinos and their ease of access.

ECommerce

Ecommerce and cryptocurrencies in particular are adding a new level of security and mobility to gambling online. The use of online payment methods, whether in fiat currencies or online cryptocurrencies or even through the use of card and contactless payments in a land-based casino itself all make for more secure and convenient payments. There is no need to pay in cash and risk losses or robberies when carrying around the cash, and withdrawing your winnings from an online casino has never been easier. Each online casino has a wealth of online payment services, so you can choose which ones fit you and your preferences more than others. Ecommerce is a growing industry in itself, and the cross over with online casinos is only improving the gambling industry for those that are a part of it.

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