Beating Credit Card Debt with an Unconventional Solution

 

 

 

Credit card debt is a bugbear for many people in the United States. Once it gathers momentum, it is extremely difficult to stop. A slew of recent data reports confirms a new reality: credit card usage is rising but there are encouraging signs on the horizon. In Q2 2017, credit card debt increased to a record high of 91 million additional accounts, according to the ABA (American Bankers Association).

After a lacklustre Q1, volumes surged by an estimated 9% across the board. The slew of data is not necessarily bad: banks, credit authorities, and non-bank lenders are a lot more cautious about who they’re lending money to and how much they’re lending. This is one of the biggest differences between current credit card expansion and the pre-2008 global financial crisis levels. Multiple checks and balances are in place to guard against default, by limiting banks’ exposure to risky customers.

US Economy Improving with Better Credit Management

The subprime market also faces lower levels of credit expansion, and this is good news for the US economy. The annual figures also indicate room for optimism, with purchase volumes increasing by 4.9% for prime accounts, and super-prime accounts rising by 5.2%. Subprime accounts decreased by 1%. According to the October 2017 credit monitor, which encompasses data from April through June of this year, the number of accounts open in the past 24 months increased at the slowest pace since 2013. This indicates that new subprime and prime accounts have been beset by subdued growth.

Credit card utilization is increasing, but customers are increasingly careful about how they manage their credit card debt. Another encouraging statistic from credit card utilization and personal disposable income indicates that PDI increased to 5.46% during Q2 2017, after declining in Q1 2017. However, this level has remained stagnant since 2012. Growth in credit card utilization and expansion bodes well for the overall US economy, since it indicates increased spending. 70% of US GDP is comprised of consumer expenditure. The fact that US customers are managing their credit card debt and other lines of credit is also an encouraging sign.

Effective Debt Management Solutions

Growth in the credit markets is moving in tandem with the growth in the US economy overall. With rising levels of consumer confidence, it is clear that various tactics and strategies are being employed to deal with debt in a much more effective manner. Several strategies are being used to limit the negative effects of a burgeoning debt levels. One of them is a growing range of debt consolidation options available to clients.

Debt consolidation is a highly effective way of making lower payments on your outstanding debts through a lower-interest loan. Simply put, debt consolidation groups together similar debt (in this case credit card debt) and pays it off with a single loan from a lower-interest bank or non-bank lender. In this way, clients get to enjoy a lower debt burden and affordable repayments. Debt consolidation should certainly be considered over debt settlement for many reasons. For starters, debt consolidation will not adversely affect your credit score.

Why Debt Settlement is Bad

Debt settlement requires a negotiation (settlement) with your creditors. This typically results in your paying less to settle all your debts with your creditors. However, they are likely to report you to the credit bureaus which will then lower your credit score. If you are unable to make good on your repayments, debt settlement can be negotiated either directly between yourself and the creditor, or a third-party to negotiate a deal on your behalf. It should only be considered if no other options are available.

Debt consolidation is available through several means, such as transferring high credit card balances to credit card accounts with low balances, and/or lower interest repayments. However, experts caution that balance transfer fee should be taken into account. Unpaid credit card balances on a high-interest accounts have an adverse effect on credit scores. The other option is a debt consolidation loan. You may pay 10% as opposed to 20% to 25% in interest. This is a major cost-saving and a big incentive for getting out of debt and keeping more of your hard-earned money in the process.

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The Future Of Delivery Services

 

 

 

The world of delivery is changing, and with new technologies revolutionizing the way that our products are delivered to us even more, it can be difficult to see where the future of delivery is headed. There are a huge number of companies looking to try out new technologies on the market to help streamline their delivery services even more. Here, we’re taking a look at the future of delivery services to see where the future lies beyond standard delivery options and parcel delivery with sites like parceldelivery.com. Without further ado, the following technologies are the ones that are set to revolutionize delivery services.

Drone Delivery

One of the major advancements in delivery services is the use of drones to deliver parcels. Companies like Amazon Air are looking to carry packages around the UK helping to improve the reliability of the service and speed by which packages are delivered. While there are a number of restrictions with this type of technology, for example, the amount of space available for a drone to land, lightweight products, living within range of an Amazon depot, and the drone only being able to fly during good weather conditions in daylight hours, this could be the start of something very different for delivery services to implement.

New Delivery Cargo Systems

This intricate vision was presented by Mercedes in January, and is nicknamed ‘The Vision Van’. The idea behind this is to cut down the time that it takes for packages to be sorted and then delivered, and it can organise and prepare a number of parcels for manual drop off purposes. The van is controlled by a joystick, and is powered by electric and designed to produce zero CO2 emissions. In addition to this, the van features two drones, meaning there is room to autonomously deliver various types of parcels by air too.

The Mole

The Mole is a concept developed in Cambridge, UK, and relies on a network of underground pipes/underground Royal Mail system in order to avoid all sorts of traffic congestion. The Mole is designed to deliver a large number of goods to businesses and suppliers currently and was trialled in Northampton where results suggested that The Mole has the potential to provide long-lasting benefits to towns suffering with high levels of congestion. If this system is successful, the initiative would be able to cut down costs and bypass traffic problems.

With robots likely to be on the road in the very near future, driverless cars looking to dominate traffic and underground mail systems delivering packages to our door without the need for a mailman, technology really is providing a new future for delivery. While it’s unlikely to see the disappearance of the standard parcel delivery service in the very near future, we could one day see a depreciation of need for traditional Royal Mail postmen and women. Technology truly is dominating the world and it’s easy to see how much of an impact technology can have when it comes to streamlining the delivery process for parcels and post in the future.

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Med-X Inc. Resumes Equity Crowdfunding

 

Medical cannabis-focused Med-X, Inc. has resumed its equity crowdfunding campaign through StartEngine.com in a bid to raise $14.1 million through a minimum $420 per 700 shares.

The manufacturer of non-toxic insecticide and pesticide for marijuana cultivators and publisher of The Marijuana Times relaunched the campaign on Sept. 28, 2017 following the lifting of its Securities and Exchange Commission temporary suspension arising from a late filing last year.

“We have been qualified by the SEC and believe we are in full compliance to resume our Regulation A+ crowdfunding efforts once again,” said Chief Operations Officer Matthew Mills.

 

Med-X Inc. became the first cannabis company to launch a Regulation A+ equity crowdfunding campaign provided in the 2012 JOBS Act. It is also the first company involved with cannabis that StartEngine allowed to raise capital through its platform.

“They let us jump on their platform, as we agreed not pursue handling the plant until it’s legal to do so,” said Mills.

Mills said FundAmerica is handling the campaign that has raised under $1 million so far.The management team has been diligently working on its business model and continues positioning the company in accordance with its initial plan of operations.

“The primary focus will be on the Nature-Cide product line for natural pest control in cannabis cultivation, along with the continued development of the popular online cannabis industry publication, The Marijuana Times,” according to Mills.

 

Nature-Cide

With cities in California and other states legalizing marijuana cultivation and manufacturing, the number of legal indoor pot farms and manufacturing sites for edible products is expected to increase driving demand for improving the quality and safety of local marijuana.

Med-X has begun supplying Nature-Cide Pest Management and All-Purpose formulations to the cannabis agricultural and provisioning industries. It is also preparing for distribution its newly developed Nature-Cide insecticidal soil product for all types cultivators. The formulations are a proprietary all-natural essential oil insecticide/miticide/nematicide that repels and kill a wide variety of pests commonly known to damage cannabis crops.

Nature-Cide products are listed on the “Approved for use in the Cultivation of Marijuana” by the Colorado, Washington and Oregon state Agriculture Departments. The listing is supported by Med-X’s 18-Month Nature-Cide Integrated Pest Management (IPM) for Cannabis Cultivation Report released in March.

“The 18-month report began in 2015 shortly after realizing that the Nature-Cide pesticide products were being recognized by multiple state agricultural departments as a product that is approved for use in medical and recreational marijuana cultivation,” said Mills.

 

Growth advantage

 The legal cannabis industry grew 30 percent in 2016 in North America alone to reach to $6.7 billion because of high growth prospects in the U.S. and Canada, data from Arcview Market Research showed. Arcview is projecting a 25 percent annual growth rate with sales in North American reaching $20.2 billion by 2021.

Med-X is in great position to take advantage of the opportunities in the legal cannabis space.

While primarily in the business of research and development of commercial medicinal applications of cannabis, Med-X Inc. plans to address other needs required to support the fast-paced emerging cannabis industry, including compound identification and extraction from cannabis oils, along with pharmacy automation beginning with cannabis products and eventually for various pharmaceuticals.

According to its SEC filings, Med-X Inc. plans to cultivate and sell high-quality cannabis for the consumer and commercial markets in areas where it is legal and when they are fully licensed to do so.

“Due to our management’s hands-on background in the fields of medicine, large-scale cultivation, commercial pest management as well as operations in internet-based wholesale and retail outlets, we feel we have a tremendous advantage, and can use that skill set to climb into a growth position more rapidly than most,” said Mills.

 

About Med-X, Inc.

 Med-X, Inc. is a Nevada corporation formed in February 2014 to support the fast-paced emerging cannabis industry through such activities as compound identification and extraction of the identified cannabidiol (CBD) compound for the present medical industry demand. The company’s digital magazine, The Marijuana Times, publishes quality media content for the medical cannabis community to generate revenue from advertisers as well as sell industry related merchandise to consumers. The company is ready to bring various products to market in the cannabis, agricultural and ancillary services industries through manufacturing partnerships. For more information regarding Med-X, Inc., please visit www.medx-rx.com, email info@medx-rx.comor call 818-349-2870.

 

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Med-X Inc. Resumes Equity rowdfunding

Medical cannabis-focused Med-X, Inc. has resumed its equity crowdfunding campaign through StartEngine.com in a bid to raise $14.1 million through a minimum $420 per 700 shares.The manufacturer of non-toxic insecticide and pesticide for marijuana cultivators and publisher of The Marijuana Times relaunched the campaign on Sept. 28, 2017 following the lifting of its Securities and Exchange Commission temporary suspension arising from a late filing last year.“We have been qualified by the SEC and believe we are in full compliance to resume our Regulation A+ crowdfunding efforts once again,” said Chief Operations Officer Matthew Mills.

 

Med-X Inc. became the first cannabis company to launch a Regulation A+ equity crowdfunding campaign provided in the 2012 JOBS Act. It is also the first company involved with cannabis that StartEngine allowed to raise capital through its platform.”They let us jump on their platform, as we agreed not pursue handling the plant until it’s legal to do so,” said Mills. Mills said FundAmerica is handling the campaign that has raised under $1 million so far.The management team has been diligently working on its business model and continues positioning the company in accordance with its initial plan of operations.”The primary focus will be on the Nature-Cide product line for natural pest control in cannabis cultivation, along with the continued development of the popular online cannabis industry publication, The Marijuana Times,” according to Mills.

 

Nature-Cide

With cities in California and other states legalizing marijuana cultivation and manufacturing, the number of legal indoor pot farms and manufacturing sites for edible products is expected to increase driving demand for improving the quality and safety of local marijuana.Med-X has begun supplying Nature-Cide Pest Management and All-Purpose formulations to the cannabis agricultural and provisioning industries. It is also preparing for distribution its newly developed Nature-Cide insecticidal soil product for all types cultivators. The formulations are a proprietary all-natural essential oil insecticide/miticide/nematicide that repels and kill a wide variety of pests commonly known to damage cannabis crops. Nature-Cide products are listed on the “Approved for use in the Cultivation of Marijuana” by the Colorado, Washington and Oregon state Agriculture Departments. The listing is supported by Med-X’s 18-Month Nature-Cide Integrated Pest Management (IPM) for Cannabis Cultivation Report released in March. “The 18-month report began in 2015 shortly after realizing that the Nature-Cide pesticide products were being recognized by multiple state agricultural departments as a product that is approved for use in medical and recreational marijuana cultivation,” said Mills.

 

Growth advantage

 The legal cannabis industry grew 30 percent in 2016 in North America alone to reach to $6.7 billion because of high growth prospects in the U.S. and Canada, data from Arcview Market Research showed. Arcview is projecting a 25 percent annual growth rate with sales in North American reaching $20.2 billion by 2021. Med-X is in great position to take advantage of the opportunities in the legal cannabis space.While primarily in the business of research and development of commercial medicinal applications of cannabis, Med-X Inc. plans to address other needs required to support the fast-paced emerging cannabis industry, including compound identification and extraction from cannabis oils, along with pharmacy automation beginning with cannabis products and eventually for various pharmaceuticals.According to its SEC filings, Med-X Inc. plans to cultivate and sell high-quality cannabis for the consumer and commercial markets in areas where it is legal and when they are fully licensed to do so. “Due to our management’s hands-on background in the fields of medicine, large-scale cultivation, commercial pest management as well as operations in internet-based wholesale and retail outlets, we feel we have a tremendous advantage, and can use that skill set to climb into a growth position more rapidly than most,” said Mills.

 

About Med-X, Inc.

 Med-X, Inc. is a Nevada corporation formed in February 2014 to support the fast-paced emerging cannabis industry through such activities as compound identification and extraction of the identified cannabidiol (CBD) compound for the present medical industry demand. The company’s digital magazine, The Marijuana Times, publishes quality media content for the medical cannabis community to generate revenue from advertisers as well as sell industry related merchandise to consumers. The company is ready to bring various products to market in the cannabis, agricultural and ancillary services industries through manufacturing partnerships. For more information regarding Med-X, Inc., please visit www.medx-rx.com, email info@medx-rx.comor call 818-349-2870.

 

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Social Media Websites That You Have Not Heard About

SoundCloud is one of those popular social media platforms where music lovers get to share both their music and other people’s music. But unfortunately, most people haven’t discovered this effective site as they still use YouTube for all their musical needs.

Unlike YouTube, SoundCloud is designed specifically for audio music, meaning that it comes with more functions including reposting, commenting and replaying.

Pausing and playing is instantaneous and it is very easy to find your way around it. There is also a wide variety of music available in here which includes unofficial remixes from upcoming artists as well as covers. Browsing can be done by genre, what’s trending and you can create a playlist based on your favorite songs.

 

A twitter subsidiary video app allows for you to have live web broadcasting from your phone. It will automatically send notifications to your followers to tune in and find out what you are up to?

You can choose to either go public or private especially if you are targeting specific users. Interaction is possible by commenting or leaving hearts.

Yik Yak is another social media platform that might not be that popular but is growing in popularity especially with the younger generation. There is no addition of friends in Yik Yak since it operates on its anonymity allowing you to only read short updates from people near your area.

The same kind of anonymity is extended to replies since you can do so with an alias. Your post can either be up-voted or down-voted by the people who get to see it.

 

Kik is a texting platform that is also taking root among young adults and teens. It allows members to text anonymously using usernames instead of their phone numbers which are in this case concealed.

It is efficient in not only chatting with people you know but also meeting new people who happen to be in the group. You can send GIFs and photos to friends. Scanning Kik codes allows members to add each other with ease.

 

While the Foursquare app is for location purposes, the additional Swarm app helps foursquare members to socialize with ease. Your friends will know where you check in, and if they are around, they can use the Swarm app to make arrangements to meet up. There are some games that players can use to play and stand a chance to win different prizes.

 

 

 

Why Stocks Remain At The All Time High

Stocks Remain Strong

Despite some hit and miss earning reports, the markets have changed very little from the record setting highs they set last week. Although there have been some worries amongst investors and analysts, the mass majority believe the highs are here to stay for quite some time. There will undoubtedly be dips from time to time and these will prove to be good opportunities for investors to enter the markets. However, some suggest buying in at all-time highs would not be a good idea, since many stocks may have very well hit the ceiling. So, why have stocks remained so high, despite the decreasing prices of crude oil? Well, it could have something to do with the recent earning reports.

Big Companies Feeling the Pain of Gain

Over the course of the week thus far, several big companies have released their earnings. This includes Apple, Comcast, and even McDonald’s. Analysts were initially worried about Apple, due to the slowdown of smartphone sales. A disappointing earnings report would’ve most certainly crashed the market and would have sent stocks tumbling. Nonetheless, Apple had trick up their sleeve and managed to turn a higher-than-expected profit over the past three months. The company’s cheaper smartphone has proven to be a success and managed to push their revenue above that of what analysts expected. Comcast has done the same.

Comcast Casting a Shadow on Success

The company, which is primarily known for its Internet, telephone, and television packages, has dipped its feet into new waters as of late. Nonetheless, it is their core business, which has helped to push them to higher and higher revenues for the past quarter. Comcast’s earnings were impressive and they’ve managed to help rally markets. Thanks to the company’s success, the stock has climbed as much as 1% thus far and could very well climb higher. Despite the good news, the company’s video customer count has continued to drop. During the 2nd quarter, the company lost approximately 4,000 video customers. Nonetheless, this loss was greatly overshadowed by the gain of 220,000 new Internet subscribers

Electricity and Natural Gas

And how about WEC Energy Group? The company is not known for delivering surprises, but they’ve managed to do just that for the last quarter. The Milwaukee-based company, which provides consumers with natural gas and electricity, was recently caught out in the cold, due to the decrease of commodity prices. Nonetheless, the company’s recent moves have helped them turn over revenues, which they’ve never seen before and which analysts did not expect. Most experts agree that company’s recent Integrates acquisition helped them beat earnings. Unfortunately, the company missed revenues and this has sent the stock down to some degree.

The Need for Clean Power

One thing that may hinder the company’s ability in the future is the Clean Power Act. How will they meet emission requirements? Thankfully, the company has worked diligently over the past few years and has already purchased CO2 emissions down 23%. So, why exactly are stocks maintaining their all-time highs? The answer is easy enough, but few will believe it. Despite the conjecture of many analysts and politicians, the American economy is on the rebound. So, you shouldn’t be surprised to see stocks climbing even higher in the coming weeks.

Summary – Stocks have climbed to record highs and have refused to budge. Will they remain there and why? Check out this article to find out.

Great Ways to De-Stress After a Busy Day

Business concept shot of a middle aged man or businessman relaxing with hands behind his head at an office desk with computer in a green field with a bright blue sky. Shot on location.

Life can be exceptionally stressful, whether you are at home raising the kids, out working, or doing it all. Things are tough, especially now when the world feels so uncertain. We’re all worried about what the future might hold. These stresses and worries mean it’s more important than ever to find ways to unwind when you get in from work or put the kids to bed.

Stress might seem like a normal part of life, but if you let it get too much it can lead to depression, unhappiness, mental health issues, and poor sleep patterns. So, here are some great things you can do to help lower your stress levels.

Read

Reading is a wonderful and easy way to escape your own life for a while. It can help you relax, put your problems into perspective, help you to sleep better, and allow you to get a bit of peace and quiet.

Exercise

Exercise is one of the best and most productive ways of letting off some steam and clearing your head. Many people find repetitive exercises such as running or swimming help them to focus and find solutions to any problems they might have. If you are tired and don’t fancy anything too high impact try some gentle yoga to help you unwind.

Talk

Talking about your day when you first get home can help you to put it to rest and leave it behind. Talking about things often stops you from obsessing over them and makes it easier to separate work and home for the rest of the evening.

Laugh

Laughter really is the best medicine when it comes to dealing with stress and feeling better about the world. Simply spending time having fun with your friends or family could be enough. But, if a certain situation is stressing you out, it’s a good idea to try and find ways to make the best out of it, or even laugh about it. Many of us are currently feeling a little stressed out about the impending election and Brexit. A great way to avoid worrying about it too much is to play Ladbrokes Snap Election Bingo.

Cook

Many people find trying out new recipes very relaxing. Especially when you then get to sit and enjoy them with a glass of wine. Look online for some great healthy dinner ideas and start getting more creative with your meals.

 

Watch TV

We all know that too much TV is bad for us. But, relaxing in front of your favorite show or bringing on a box set occasionally is fantastic escapism.

Some of these ideas might work for you whereas others won’t. So, try them all and stick to what you like. Stress is different for everyone and affects everyone in different ways so it’s important to understand your own feelings and find your own coping mechanisms. If you are feeling overly stressed out and nothing seems to be helping you to unwind, visit your GP who may be able to offer further advice.

Real-World Advertising on a Real-World Budget

 

So, you have finally decided that it is time to embrace the world of flyer and poster advertising in order to reach a vast pool of potential customers who may not be able to find you on the internet. This is definitely a smart choice. Given the fact that it takes a professional marketing expert to help you propel your business to the “top of the heap” when it comes to search engine rankings, you may have begun to consider flyer design as an affordable and realistic alternative to other purely digital methodologies.

Those who make the time to properly plan and execute their flyer design strategies often reap serious reward without a serious budget. After all, this is one of the best methods you can use to capture the attention of your local demographic, particularly if you are appealing to young or middle-aged consumers who often walk to and from work or social establishments. This will be good because it will get your flyers out in the public eye and get them known around the local area with very little cost.

Although it may be tempting to dive into your first flyer design and incorporate a wide variety of text and images, it is very important to remember that flyers work best when they deliver a small amount of information quickly. After all, most people don’t stop to read flyers – instead, they rapidly scan them while they are walking. Because of this, you need to make sure that critical information, such as the name of your product / service / event and pertinent contact information, is clearly displayed in the central region on your flyer. Make sure that your text is written in a legible font that doesn’t sacrifice clarity in favour of stylised design. It may also help to make your flyer colourful, but making sure the information can be read. The reason for this is that it will catch potential consumers eyes and it will draw them to your flyer.

Don’t reserve too much space for large images.

Although graphics and other eye candy are helpful in terms of keeping your readers engaged, you still need to work diligently to make sure your flyer is compelling enough to peak their initial interest. It is essential to keep in mind that the best images are never free – although you may be tempted to quickly snag a buzz-worthy picture of the web, this could lead to serious legal trouble. If you don’t have the funds to purchase stock images or hire a graphic artist, explore what design options may be available through the use of color and text. Some of the best flyers ever designed have relied solely on the written word to capture the imagination of readers.

Appeal to your demographic.

Your flyer should accurately reflect the characteristics and the lifestyle of the audience you are marketing to. The closer you can get to mirror the aesthetics that your audience want, the more likely you will get calls to action. This strategy includes a combination of text and images. Your word choice should match closely the sophistication of your audience, while your images should closely relate to the experiences, interests, desires and habits of those you are hoping to connect with. It is important to build a close relationship with your potential consumers because you can have a working relationship which will make your business expand due to the personal touch with consumers. If you can keep these key concepts in mind, your next flyer will be much more likely to provide the rewarding return-on-investment you are looking for. Good luck!

 

TransMedia Group For The Best Results In PR

 

  Image result

 Tom Madden

Founder and Chairman

 CAUTION: THE SPIN STARTS HERE WITH TOM MADDEN !

 TransMedia Group  is one of the country’s leading, multi-lingual public relations firms. From the TransMedia Building in downtown Boca Raton, the award-winning firm serves clients worldwide, from Israel to New York, Norway to South Africa, Miami to Mexico. Besides English, TransMedia’s publicists speak many languages, including Spanish, Portuguese, French, Italian and Hebrew and TransMedia has offices in Paris, Brazil, China, Great Britain and Russia.

Since 1981, TransMedia’s international PR and social media marketing campaigns have made products and services, companies and entrepreneurs widely known and respected as well as rich and famous. Those clients have included AT&T, American Red Cross, Anushka Spa, Boehringer Ingelheim, Cenegenics Medical Institute, City of New York, Daum Crystal, Gunster Yoakley, Illustrated Properties, GL Homes, Jordache, Krispy Kreme, Merrill Lynch, GOLD To Go, Rexall Sundown, Trammel Crow and Wrap Media.

TransMedia Group is truly an international firm that has conducted massive media campaigns in Brazil and Mexico. For SkyShop Logistics, Inc. (OTC Bulletin Board: SKPN), the largest private postal network in Latin America which delivers more than 55 million mail items per month there, TransMedia publicized the company’s expanding cross border online shopping and delivery services in Latin America in partnership with Brandsmart USA in Brazil and Bananex in Mexico.

Thomas Madden received a BS degree in journalism from Temple University in 1962. In 1964, he moved to Atlantic City, New Jersey, and began working as a reporter at The Press of Atlantic City. In 1966, Madden and his family relocated to Philadelphia where he became a reporter and feature writer at The Philadelphia Inquirer. After receiving an MA from the Annenberg School of Communications at The University of Pennsylvania in 1970 while working the night shift as a reporter, Madden taught journalism part-time at Rutgers University before moving his family to New Orleans in late 1970, where he became an assistant professor of journalism at Loyola University. In 1974, Madden left college teaching, moved his family back to the Northeast and took a position with the well-known public relations firm Dudley Anderson Yutzy (now Ogilvy & Mather Public Relations Group) in Manhattan, where he worked on the firm’s largest accounts, including Kellogg’s of Battle Creek, MI, writing speeches for the company’s then CEO, William LaMothe, which were printed in The New York Times and Vital Speeches of the Day.

Tom Madden has a rich and exciting history from the American Broadcasting Comany as Public Relations Director, to working with such well know personalities as Fred Silverman and Leonard Goldenson. He also worked at NBC in executive administrator before leaving to start TransMedia Group in Boca Raton, Florida in 1981.

 

Adrienne Mazzone

President of TransMedia Group,

Adrienne Mazzone, President of TransMedia Group, oversees both its domestic and expanding international operations.  Adrienne has many years of PR experience under her fashionable belt.  Mazzone started her PR career in the music business with her first PR hit, Cindy Lauper sitting on Rick Derringer’s lap in the famous RockBill Magazine, while assisting in promoting all on-air personalities for NY’s #1 Rock Radio station 102.7, Adrienne’s experience quickly grew.

Prior to relocating to Boca Raton in ‘08, Adrienne deployed her extensive media contacts and background to become the publicist and agent for her own two children, Jake and Sirena Mazzone, booking them in various acting and modeling gigs which then landed them onto sets for various episodes in the worldwide viewed Sopranos, Law & Order and other productions.

Over the years, Mazzone has successfully achieved goals for many clients from arranging prominent galas for the Multiple Sclerosis Foundation’s, a national 501c3, that raised substantial funds, as will this year’s recent Palm Beach International Film Festival. Mazzone also coordinated celebrity filled Golf Tournaments, Concerts and fashion show luncheons at the Ritz Carlton and other prominent venues in South Florida and other parts of the US. Mazzone also placed talent as spokespeople, scouted locations for events or film projects, secured crews for production, product placement in film and event spotlights. Mazzone has been involved in various film academies, independent award winning films, TV segments, Infomercials, as well as live presentations, seminars and panels at Global summits. Arrival of “Oceans of Hope” at Bahia Mar Yacht Club to Boca’s Got Talent & Scavenger Hunt; Diamond in the City of Boca Raton earned widespread awareness to the area she has found to be home.

TransMedia says “Let’s Spin Them Baby!”

When Tom Madden Started the TransMedia Group, he obviously Knew exactly what he was doing.  As TransMedia is more than just a word,  it has a whole meaning to the Media World.   The Art of telling the Story, or as Tom Madden says “Let’s Spin them Baby and give the public the Whole Story” has become the single biggest motivating slogan of the fast paced PR Company. As succeeding President of the TransMedia Group Adrienne Mazzone, takes the helm, she is more than qualified , as she is Tom Maddens daughter, and has been around the Media Business all her life.

 Story Telling

The  art of  storytelling (also known as trans-media narrative or multi platform storytelling, cross-media seriality) is the technique of telling the story across multiple platforms and formats using current digital technologies, not to be confused with traditional cross-platform media franchies or adaptations.

 From a production standpoint, TransMedia storytelling involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, The  TranMedia Group  of Boca Raton will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other. In his  book, The Spin Man,Tom Madden shows TV and film producers, Companies and Individuals  how to use   the  TransMedia Group to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms.For most Americans, the term “public relations” has little middle ground – it either evokes mystique and glamour, or is shrouded with suspicion and contempt. “Spin doctors” have come to be a part of our pop culture and public conscience, though many of us, and maybe even a few of them, can’t explain how they work their particular magic to get their clients their 15 minutes of fame. Is it through hard work, dumb luck or great timing? The answer, says Thomas Madden, in his highly entertaining autobiography Spin Man, is all of the above. Madden began his career as a journalist with the Philadelphia Inquirer, worked in PR at ABC and NBC, and then founded the award-winning firm TransMedia, one of the largest public relations and marketing firms in the Southeast, with his wife Angela. Over the years he has worked with clients as diverse as AT&T, the City of New York, former mayor Ed Koch and Drexel Burnham Lambert, and delt with celebrities like Yoko Ono, Muhammad Ali, Regis Philbin and Dick Clark. While he’s undoubtedly an expert on “spin” he tells his tale in a straightforward manner, with candor, charm and humor. His book reads like a how-to PR manual as he recounts handling a wide range of interesting challenges, and in doing so, de-mystifies the curious world of public relations pros. Madden’s conversational style suits the narrative well, and the constantly revolving door of stars and situations make it a true page-turner. A must for anyone considering a career in media, advertising or marketing.

https://transmediagroup.com/

Headquarters: 240 West Palmetto Park Road, Suite 300
Boca Raton, Florida 33432
Phone: 561-750-9800 x2100
Fax: 561-750-4660
E-mail: pr@TransMediagroup.com

 

4 Tips to Understanding SEO and Content Marketing: SEO Expert

 

Conventional outlook and hype had it that SEO is a big idea whereas carefree marketing is a process. Far from it, these two are originally processes and strategies that are intertwined, blended one that they cannot be separated such from the disparate, and someday more, nothing precedes the other. To have a well known, the other am about to exist.

These two must nevertheless not be confused to perform the same gift, inasmuch as they do not at all. Whereas accompany engine optimization is the style of enhancing a website’s visibility and soothe of access during a attend engine accompany results, cheerful marketing is a marketing practice that involves the creating and show and tell of an arm and a leg, regular and appropriate blithe, by all of an eagerness of attracting, acquiring and retaining customers.

How SEO and content marketing blend

 

  1. SEO demands content and Content marketing is content- SEO cannot practically exist without content, which is why it creates demand by enhancing the website’s visibility so that it is easily accessible and attracts traffic.Content marketing accomplishes that by availing the content for the website.
  2. SEO demands keywords and content marketing uses keywords- SEO heavily relies on use, tracking and research of keywords to raise the ranking of the websites. Content marketing requires you to have a critical approach in use of keyword by strategically positioning them throughout content.
  3. SEO demands linkbacks while content marketing introduces linkbacks- a key strategy in SEO is use of linkbacks (external links), which allows the website to rank higher in the search engine result pages (SERPs). To implement this, the content being marketed must allow its targeted market to link back to it.
  4. SEO demands consistent output while consistency is paramount in content marketing- for successful SEO, the content in the website must be consistent. The older the content gets in the webpages, the lower its value drops. For this to be possible, good content marketing strategy comes into play whereby you must maintain a consistent flow of information to maintain its relevance.

These two online strategies are highly entwined where you cannot be a SEO expert, unless you are an expert in content marketing too. There is no way you can be one and not the other, as the two are interdependent in order to have success in any or both of them.

Before you lead out and entwine new cheerful, bring in stock of what you earlier have by the whole of an audit. Can you surge on it? What rolled, and what didn’t go completely so well? What has generated the close but no cigar traffic, or social affair of honor and links?

Knowing what easygoing you have is by the same token hugely satisfying in developing a profitable internal linking practice, which is sharps and flat for SEO. And if customers are in working order to be result your brand over this blithe, someday just every now and then, it’s germane to the way one sees it sure it’s up to many a moon and relevant!