3 Great Tips to Create Awesome Blog Content

There is no denying the impact a blog can have on your business.  Blogging has better ROI compared to most marketing strategies and it also helps you interact with your target customers. Better still, you can quickly increase your brand’s authority in your niche by growing your followers. In a recent survey, B2B marketers who blog enjoyed 67% more leads than those who don’t.

With this in mind, it is understandable that almost every business now runs a blog. However, the success of most of these blogs is dismal, the main reason being poor content. Most bloggers simply take marketing content from their websites in the hope of increasing traffic but this doesn’t wash with readers.

Good content helps grow blogs faster and you will notice readers will start contributing. If you have been posting without any feedback from readers, it is likely that your content strategy is wrong.

Below are some tips to help you create effective blog content:

  1. Keyword Research and optimization

This is already a belabored point in the search engine optimization (SEO) community. While everyone appreciates the role of keywords in page indexing and SERPs ranking, there are so many ideas on how they should be used. For a blogger, it is important to research and use keywords that are relevant but most importantly, ensure your content tallies with the keyword choice.

Once you have used keyword tools to get the best phrases, go ahead and put them to work. Use them in titles, Meta descriptions and headings. The idea is to give users exactly what they are searching for, hence the need to research on the right keywords. The trend now is to use long-tail phrases that users will most likely use on search engines.

  1. Hook Readers Early

As a blogger, you have to appreciate that internet users have a short attention span. This means they are in a rush to find what they are looking for. Of course there is so much you would like to say in your post but it won’t matter if readers are not inspired to start reading.

One way to captivate their attention is by asking thought-provoking questions, using statistics, a quote or a story. Unlike the rest of your website content, a blog post is supposed to be personal, interactive and conversational.

  1. Create Content that People Care About

Assume you are selling car spare parts in a particular city. If you are creating a blog post, it will obviously have something to do with cars. However, you can add a twist by talking about the main causes of accidents in your city.

Include research in your post and later advise readers on how to avoid such accidents by buying the right car parts and proper maintenance. People don’t really care about your business and it is up to you to show how your services and products can add value to their lives.

There are many other ideas to create great blog content; longer blog content, proper editing, simple language, unique content, punchy conclusions, using headings, and great blog design are other tips to consider. Whatever you do, make sure your blog content is captivating, fresh and relevant to your target audience.

How Technology is Changing Security Procedures

 

 

In an age where technology is beginning to take over the world, security is becoming a huge factor. Security procedures are needing to adapt in order to ensure that people are continually protected at all times, whether that’s at the airport, online or visiting the hospital, and there are a number of new technologies that are being implemented in order to adapt and change security procedures. Here, we’re taking a look at how technology is changing security in a number of different sectors around the world.

Online Security

One of the biggest concerns that people have when it comes to going online is whether or not their personal details are able to be stolen. When it comes to filling out personal, financial details on sites like Wizzcash.com or other financial institutions, there is a lot of personal information that could be taken by hackers. However, new technologies like cloud-based systems and biometric scanners can help to ensure that a person’s identity is protected and personal data cannot be stolen without legitimate identification processes. While this is not in practice yet, with huge hacks around the world like the NHS ransomware attack, it is highly likely that stronger security measures will be put in place to protect data in mind.

Airport 3D Scanning Systems

In the US, a company called Analogic uses a 3D scanning system suited to scanning hold luggage, based on the idea of a CT scan. The concept behind this technology is to stop people from having to take out things like liquids and laptops from their hand luggage as it is able to be put through the scanner with any threats indicated quickly and officially. These scanning systems could one day also be rolled out on a larger scale, meaning countries all over the world won’t have to see toiletries being stuffed into plastic bags and left out to put on the trays separately.

Biometric Iris Scanners

The E-passport gates in some UK airports not only allow queues to be reduced in the airport when trying to get through passport control, but they also help to heighten security levels without the added hassle and stress. The rise in biometric iris scanners in airports mean that people who may swap their passport with someone they look similar to will get caught instantly, and the gates won’t open. Facial recognition technology is also slowly coming into play, meaning the airport is able to understand and monitor the profile of every traveler trying to go through the gates, further increasing security measures.

Patient Identification

One of the biggest issues behind patient identification is the lack of privacy and easily accessible documentation. Data isn’t quite as secure in healthcare as many people tend to think, but a number of new technologies are beginning to be introduced in order to reverse this. Biometric patient identification processes are just one example of how these types of processes can be improved, to ensure that data and patient identification documents remain as secure as possible. This will include strengthened security and compliance, locking medical records to ensure there are no mix-ups and also accurately identifying patients to prevent fraud and human error.